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- Cover Letter Examples
Cold Call / Unsolicited Cover Letter Sample
Most positions aren’t advertised and you’re left fighting for the few that are. Work smarter by writing a cold cover letter that will get you the job no one else knows about.
As seen in:
A cold call cover letter (also known as an unsolicited cover letter) is a document you send with your resume for a position that isn’t officially open. Just like a cover letter for a resume, a cold cover letter highlights your skill set and job experience to convince the recruiter that you’re the person for the job.
We’ll show you exactly how an unsolicited cover letter works and how to write one that will get anyone to warm up to you in no time.
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Sample cover letter for a resume— See more cover letter examples and create your cover letter here .
Check out these other guides we have about specific types cover letters:
- What is a Cover Letter for a Resume?
- Cover Letter vs Resume: Difference
- Cover Letter vs CV: Difference
- Cover Letter for Internship
- Email Cover Letter
- How to Write a Pain Letter
- What is a Motivation Letter
- What is a Letter of Intent
- Letter of Intent vs Cover Letter: Differences
- Cover Letter Examples for Any Job
Cold Cover Letter Sample
23 Cactus Rd
Glendale, AZ 85381
608 754 4829
1356 Sweetwater Ave.
Tucson, AZ 85345
May 17, 2019
Dear Ms. Butters,
As a longtime admirer of Inky’s company culture and products, I’ve dreamed of working there as an office assistant for years. With my lengthy experience as an office assistant with Paperclips Inc., I know I can use my skill set and knowledge to become a valuable member of the Inky team.
In my current position with Paperclips Inc., I’ve had many responsibilities and achievements that would serve me well in a role at Inky. Paperclips Inc has a similar business structure and product lineup to those at Inky, so I believe I would make a smooth and quick transition. On top of that, my invoice management and directory maintenance were leading performance boosters for the company, and I’m sure that I could achieve similar results at Inky, such as:
- I saved $2500 a year in office supplies after negotiating a new deal with the current supplier.
- I increased sales by 9% after implementing an automatic follow-up approach using a CRM program.
Obtaining an office assistant position at Inky would be my dream come true. I’ve long been a personal user of several of your products. In fact, Inky’s unique company culture is what prompted me to seek more challenging work. Though I love being in charge of a company’s multifaceted office support, there is no other office that would make me as happy to work for.
I would eagerly welcome the opportunity to discuss your current administrative objectives and show you how my success at Paperclips Inc. can translate into growth for Inky Ltd.
Why You Should Send a Cold Cover Letter
Cold cover letters (also known as an unsolicited cover letter or blind cover letter) do get a bit of a bad rap for being spam. That’s not necessarily true though. In reality, around 80% of hires are from jobs that are never formally posted!
If you think about how the 20% of posted jobs have an average of 20 candidates per position, you can see that cold cover letters can be a great opportunity to outsmart the competition. But you need to know how to do it right—otherwise you are just spamming people. And spamming isn’t cool.
So let’s take a closer look at what you need to do to make sure your cold cover letter is a winner.
When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check . Choose a resume template here .
When you’re done, Zety’s resume builder will score your resume and tell you exactly how to make it better.
How to Write a Cold Cover Letter
Your goal, as with any cover letter, is to reinforce your resume and demonstrate to hiring managers that you’re the employee that they’re looking for.
This might be a little more difficult since you don’t have skills and responsibilities mentioned in the job ad to lean on, but that does let you zero in on your own skills and accomplishments in a more focused way.
Let’s go over all the parts of a cover letter you need to include and how to make each section fantastic.
Begin with a professional header
The header in a blind cover letter will be a little more vague than usual, since there’s no open position being offered. That said, do all you can to find specific information on who to address your letter to .
Start your cold contact cover letter with your personal details, followed by the employer’s details and the date. Next, include a professional salutation . If you don’t know the name of the hiring manager, do some searching on the company website or simply call. It shows that you took the time and effort to learn more about the company you’re applying to.
Be careful if you’re thinking about just sending a “To Whom It May Concern” letter . They may sometimes do more harm than good, especially when there’s no job on offer.
Read more: How to Write a Proper Cover Letter Heading
Write an engaging hook
Introduce yourself and explain why you’re writing to the company. Mention what roles you feel you’d thrive in or how your skills and abilities could be useful in certain company sectors or areas. The first paragraph is obviously what the hiring manager reads first so remember to start with an energetic and purposeful introduction to entice the reader to go on.
Don’t just throw in generic and vague statements like “I’d love to work in your company, any position is fine!” just because this is a cold cover letter. Not only does it show that you don’t know the company, it also comes across as desperate. Be specific.
Read more: How to Start a Cover Letter
Highlight your experience and skills
Use this paragraph to deep dive into your professional job experience and skills to show the employer that you’re exactly what they need. Detail one or two responsibilities or achievements that underline your expertise.
Do some research into job positions you’re interested in that the company had posted before to get a feel for what kind of experience and skills they might be looking for. If that’s not enough, do the same kind of research around the company’s competitors. Companies in the same sector usually have some overlap in terms of skills and know-how they’re looking for.
The fact that no specific job opening is available doesn’t mean that you can have at it and write a memoir . Keep it concise, use quantifiable achievements, and make it relevant to the skills and experience the company will find valuable.
Have a connection in the company? Definitely mention it.
Read more: What Should Be in a Cover Letter?
Conclude with a tangible call to action
Highlight what you and the company have in common. Do some Googling on the company’s culture and values and demonstrate how they mirror your own, making you a great fit for the organization.
End your unsolicited covering letter by asking for a call or meeting to follow up on your cold cover letter and resume. Also include a line thanking the recruiter for their time.
Read more: How to Sign Off a Cover Letter
Finish with a closing
The closing of your cold call cover letter is just as important as the salutation, so make sure it’s something professional. Feel free to add an electronic signature if you have one for a more personalized feel.
You might want to include a cover letter enclosure , if you’re attaching any additional documents to your cold job application. Also, make sure the title of your cover letter is professional and matches that of your resume.
Here are a few bonus tips that will have your cold cover letter warming recruiter hearts in no time:
- Don’t just rehash your resume. Recruiters hate that and will toss your cold cover letter the moment they realize you’re just repeating yourself. Instead, use this space to add some extra goodies that the hiring manager didn’t learn from your resume.
- Research the company. Generic cover letters rarely do well, especially when you’re cold calling so find some nice tidbits of information that will show the recruiter that you’re not just doing a mass upload of your cold cover letters and resumes all over the place.
- Use bullet points and numbers where you can. They relay a lot more information better than long, boring sentences. Remember, your cold cover letter doesn’t need to look like a page out of Webster’s dictionary.
- Proofread . It’s such a simple thing to do that could save you a lot of embarrassment. Don’t rely only on spellchecker though since it doesn't thoroughly check grammar or semantics. Reading out loud is a good strategy to catch mistakes.
As you can see, writing the different parts of a cold cover letter are very similar to writing parts of a cover letter .
How to Format a Cold Cover Letter
Given their similarities, the format of a cold cover letter is just the same as the format of a traditional cover letter. Here are some tips on formatting a cold cover letter:
- Use a nice, modern cover letter font in 12 pt size.
- Keep a 1” margin on all sides of the page.
- Use single or 1.15 line spacing.
Remember, the goal isn’t to turn the page into an ocean and have it overflowing with words. You want to have the hiring manager read to the end with interest and then want to call you for an interview. White space, concise paragraphs, and bullet points will help you do just that.
Read more: Cover Letter Spacing and Margins
There you go!
Don’t be too frustrated if you don’t hear back to a lot of your cold cover letters—it’s always a shot in the dark. That said, if you do hear back, it might turn out that you just hit a bullseye.
Thanks for reading! Do you use cold cover letters? Do you have a cold calling cover letter success story you’d like to share? Let us know in the comments!
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Do I Need a Cover Letter? Are Cover Letters Necessary in 2023
Do I need a cover letter? Is it important? What if the job offer doesn’t require a cover letter? Read this guide to find out all you need to know.
5 Short Cover Letter Examples for Any Job (+ Writing Guide)
Today’s hiring process is fast and furious. Don’t waste the recruiter’s time—see our 5 short cover letter examples and learn how to make every word count.
How to Write a Cover Letter for Any Application in 2023
Sat down to writing a cover letter and your mind’s gone blank? Check these tips and tricks and write your cover letter in no time.
Cold Cover Letters
Most positions are never advertised. A cold cover letter is an uninvited inquiry to an employer, recruiter or other hiring manager regarding possible job opportunities.
Cold cover letters' potential advantages include creating a job that didn't previously exist, gaining early consideration for a position that hasn't yet been advertised and expanding your network of contacts. By sending a letter to an employer who's not soliciting candidates, your resume will not be buried in a pile of hundreds of others.
- Heather secured a marketing director position after sending a cold cover letter. She read about the company's expansion goals in a trade magazine and sent a letter that outlined how she would help the company achieve its objectives. The company was impressed by Heather's enthusiasm, knowledge of the company's mission and ideas for successful expansion.
- Stuart compiled a list of his dream companies and contacted them directly. His letter arrived at the right time at one of the companies -- a network engineer had just given her notice and a position became available. The company benefited from hiring Stuart and saving on recruitment costs.
- Mark is a salesperson with a passion for sporting goods. His favorite retailer did not have a presence in his local market, so Mark sent a cover letter outlining how he would establish a local presence. After reading the letter, the company flew Mark in for an interview and hired him on the spot.
Before You Write
- Know Yourself: You are contacting a company that hasn't asked to be contacted. So what do you offer? Why should the company take an interest in you? What skills, abilities and credentials would be desirable to the organization?
- Research the Employer: Find out as much as you can about your target company, including past performance, goals and competitors so you can knowledgeably write about how you would help the operation.
Components of Your Letter
- The Salutation: Since you are writing an unsolicited letter, it's crucial that you address a particular person. Do some research so you can get your resume in the hands of the manager most likely to be interested in hiring you.
The Value Proposition: If you have identified goal-surpassing revenue and market-share growth among your goals for this year, my credentials will be of interest. Allow me to introduce myself: A marketing executive with 15 years of experience within Fortune 500 environments...
The News Angle: After reading of your consulting-services expansion in yesterday's Wall Street Journal, I am eager to join your team as an accounting manager. You will benefit from my top credentials, including CPA with Big Four experience and multilingual fluency (Spanish, Portuguese, Italian)...
- The Body: Summarize the key strengths you bring to the table. A great strategy is to include a bulleted list of achievements and qualifications that would benefit the company. Provide an overview of your main selling points and examples of how you have contributed to your current or former employers.
- The Close: End your letter with an action statement, promising to follow up to explore the possibility of an interview. This is a much stronger closing than, "I hope to hear from you soon."
See samples of cover letters by industry.
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Home » Unsolicited Application Letter: 07 Examples & Ideas
Unsolicited Application Letter: 07 Examples & Ideas
Tired of job applications that go nowhere? Wondering how to make your unsolicited application letter stand out? You’re not alone. A lot of people find the process of applying for jobs frustrating and overwhelming. But don’t give up! There are ways to make yourself stand out from the crowd, and submitting an unsolicited application letter is one of them. So check out these seven examples for inspiration, and see if you can’t put together your own version that will catch the hiring manager’s eye. if you want to learn how to write cover letter continue reading.
In today’s world, competition for jobs is intense. So If you want to make sure your resume lands on the top of the pile, you need to do something that will set you apart from all the rest. One way to do this is by sending an unsolicited application letter. This type of letter is not required, but it can help you stand out from other candidates.
Table of Contents
Unsolicited Cover Letter
I would like to take this opportunity to express my interest in working for your company. Recently read an article about how you were considering hiring new staff and would like the opportunity to be considered for one of the positions.
I am a [insert positive trait] recent high school graduate ([insert GPA]) who has been involved with various extracurricular activities ([insert extracurricular activities that interest you]). Throughout my high school career, I have improved my skills in [insert skills] and also have developed my knowledge in [insert relevant coursework]. So If hired by your company, I would bring these attributes with me to the job.
I am very interested in being a part of your team and am excited to discuss further how my qualifications can contribute to the goals of your company. If you have any questions or would like to schedule an interview, please contact me at [PHONE NUMBER]. Thank you for your time and consideration.
Sincerely, Applicant Name, Email, Address, Contact#
Unsolicited Application Letter Sample
Subject: applying for the post of __________.
I wish to apply for the post of __________ in your esteemed company with reference to your advertisement published in leading daily/magazine on _________date. With the experience that I have garnered during my tenure in my last job, I am convinced that my expertise would be a valuable addition to your company. Therefore I have enclosed my resume with this letter, for favorable consideration of my candidature.
In case you require any clarifications from me, I would be glad to answer all your queries promptly. In case you find my application worthy of your requirements, kindly contact me at the number given below or by email/letter. Hoping to hear from you soon.
Yours sincerely, Name and signature here
Unsolicited Cover Letter Sample
I am an undergraduate student in (country name). I was looking through your company’s website and found that you are hiring qualifications like mine. Would like to apply for the advertised position.
My name is ____ and I am 23 years old. As mentioned on my resume, I have studied Business Management at university. I have graduated with ____ marks out of 100, which gives me an average of ____%. And I consider this qualification to be enough for the advertised position.
I have interest in your company’s product/services and would like to learn more about them by working for you. So You can see that my qualifications align perfectly with the requirements of the advertisement.
I would like to discuss your requirements in further detail and am available at (contact number) or via email on (email address). I hope that we will be able meet up soon for a personal interview.
Thank you very much for taking your time to consider my application, and I look forward to hearing from you soon.
Best regards, Name _______ Contact number __________ Email address ___________
Unsolicited Application Example
I am writing to formally submit my application for the Senior Executive Assistant position advertised in today’s newspaper. I believe I would be an asset to your company and also it is my account qualifications which lead me to write this letter. Have extensive knowledge of spreadsheets, databases and administrator tools. My communication skills are demonstrated through previous employment in customer support and administration.
I am confident that my work ethic and detailed-oriented nature will ensure the smooth running of your office day today. Was particularly drawn to this position because of the account responsibilities such as scheduling and creating presentations.
I ask for an opportunity to meet with you in order to discuss whether I would be a suitable candidate for this position. And I can be contacted on your preferred number or via email, which is above.
Thank you for your time and consideration in this matter.
Yours sincerely, Applicant’s Name
Unsolicited Job Application Letter
With due respect, I wish to submit that I have done my Masters in Science from XYZ College and now want a job. In the enclosed resume, you will find my credentials. As per your advertisement of hiring a graduate for the position of assistant professor, my candidature is respectfully solicited. I would be most grateful if you could kindly consider my application for this post.
I am enclosing herewith two references also, in case you may require them to check my suitability. Obliged if you will give me an appointment at your convenience so that we may meet and discuss matters further. Would be glad to answer any queries that you might have about me. Hoping to hear from you soon.
Your’s Faithfully, Name, Email, Address, Contact#
Example of Unsolicited Application Letter
I am writing in regards to the open Assistant Accountant position posted on your website. I have enclosed my resume with this application letter. Also I enclose a recent photograph, as per your request.
I have recently obtained an Honors degree in Economics from X University therefore I think that my academic record would make me a suitable candidate for the Assistant Accountant position. A strong team player and I also have excellent communication skills.
I would appreciate the opportunity to discuss my suitability for this role in person and look forward to hearing from you.
Sincerely, Name, Signature
Unsolicited Application Cover Letter
I am writing to you to apply for the post of an intern at ____
My reasons for applying are as follows. Firstly, I would like to gain practical work experience so that I am better able to decide what type of work interests me most. My university course is not very well structured and many of my fellow students have found it difficult to pinpoint what they want to do when they leave university. I feel that the experience of working in a real environment is necessary for me.
Secondly, my degree course has given me a good grounding in my subject and I am keen to develop my knowledge and skills further. There are many areas within ____ industry that would allow me to improve on my practical and theoretical knowledge.
Thirdly, I have been a hard-working student with good academic performance throughout my university course. In addition to this, I have shown myself to be an enthusiastic member of staff participating in extra-curricular activities such as sports teams and societies. Finally, I am a good team worker and am able to work effectively both independently and in team settings. These are all skills which I am sure would be useful to you.
I feel that although there are many students applying for internships at ____, my practical experience of university life and a strong sense of commitment make me an ideal candidate. Please find attached a copy of my CV for your reference.
Yours faithfully, Name: Email: Address:
That’s it! We hope you found these unsolicited application letter examples helpful and that they gave you some ideas for your own letters. However Now it’s time to put your new knowledge into practice. What do you think? So Let us now in the comment section. And, if you need more help writing an amazing cover letter , be sure to check out our other resources or contact us today for expert assistance.
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Unsolicited application letter – example for fresh graduates
How to write a great cover letter for an unsolicited job application.
Are you among the newly graduated job seekers looking for possible job openings in various companies? Perhaps you have a few potential employers in mind, but none of them currently have a specific job opening or job opportunities in your field?
A job search and finding one’s dream job can be a strenuous task. Even though there are plenty of job postings out there, only a few companies might offer jobs that are of interest to you as a job seeker or an applicant. Now, there is the possibility to apply to a company on your own accord even if the business offers no particular position at the moment.
You may simply create an unsolicited application and send it to the prospective employer! Finding out about relevant contact information of the HR department will be a good starting point. However, let’s not get too much into the entire application process straight away and start with a few basics on unsolicited applications!
What is the difference between a solicited and an unsolicited application?
In general, you have two options to get your dream job: You can look for suitable job postings and then apply via e-mail or using the company’s application tool on their website. Another approach: Self-selection. You can make it clear to an organization or several companies of your choice that they need you. The application documents you have to prepare are very similar in both cases – with one important exception: The cover letter.
ℹ️ The main difference between a solicited application and an unsolicited application is whether the company has advertised a job opening or not. In case it has a vacancy, the application is considered a solicited application. If the company is not offering open positions to new applicants at this time, the letter is regarded as an unsolicited application.
The goal of an unsolicited application is to request and obtain a job interview. After submitting an unsolicited application, applicants hope that the company can create a job for them – based on their skills and the added value they can bring to the company.
Solicited and unsolicited: A quick comparison of cover letters
Cover letters for both job opportunities must be convincing from A to Z. They should give recruiters at the targeted company as comprehensive a picture as possible of your expertise and personality and provide the business with valid arguments for hiring you. Both comprise a maximum of one page and are structured in the same way, but have different focal points:
- In the cover letter for the solicited application, the applicant states exactly what they are applying for and where they found the relevant job posting.
- In the unsolicited application, you make it clear that you are looking for a position outside of the regular selection procedure and not as part of the normal application process.
- In both the conventional cover letter and the unsolicited application, you briefly explain in the first paragraph who you are, what you are looking for, and why you think you would be a good fit for the company.
- The main body is where the two types of application differ the most: In the solicited application cover letter, you list your professional qualities with reference to the job posting and back them up with concrete examples – supplemented by two or three sentences about your motivation.
- In the unsolicited application letter, your motivation plays the main role and takes up most of the space. Why do you want to work for the company and what contribution can you make? What skills do you have to offer, and how will your potential employer benefit from them?
- To score points, you should do a thorough analysis of your personal strengths and the conditions at the target company beforehand (e.g. do some research on the industry and company culture).
- The last paragraph of the conventional cover letter may end with a note that you are looking forward to an invitation for an interview.
- In the unsolicited application, you can ask them to look into employment opportunities for you.
What is considered to be an unsolicited letter of application?
Since there is no specific job opening in which exact requirements for applicants are specified in writing, the applicant must design the cover letter in such a way that their core competencies are expressed briefly and succinctly. At the same time, there should also be a reference to the industry in question.
ℹ️ An unsolicited application therefore does not automatically mean a list of all the knowledge and skills that the particular person has ever acquired in their life, but should rather address and describe the know-how that is useful for this company in this industry.
Tip: Unsolicited applications naming a specific contact person are always welcome, so do your research on the business!
Step-by-step guide to unsolicited job applications
Before you write your unsolicited application, please do your research! Being the initiator does not mean that you write spontaneously and without thinking. First, you should gather important information about possible positions and job specifications. Only this background research will enable you to argue convincingly in the cover letter or later in an in-person-interview for a position:
1. Preparation for an unsolicited application: The ultimate checklist for applicants
Find out about the companies you would like to apply to in person:
- In which business areas does the company operate?
- What is their corporate philosophy or mission statement?
- Are there any reports or reviews about the employer?
- What do former employees say about the company?
- How many positions are currently posted internally or on job boards?
- Is there currently a downsizing happening?
- What markets is the company expanding into?
- Are there any references to new products in the business press?
- Could specialized professionals be sought for these?
- What qualifications in the resume are generally being looked for?
Use a variety of sources for your research: In addition to the company’s homepage and social media profiles on LinkedIn, Facebook or Twitter, you should also visit trade and career fairs. They sometimes offer the best opportunities to get in touch with the employer in person and make contacts on your own initiative.
The next step is to match the information you’ve researched with your qualifications and work history. The goal is to find a career gap in the company of your choice that you can fill. The greater the overlap, the more successful the unsolicited application will be.
2. Writing an unsolicited application: The structure applicants should submit
Write your application in an active style. Use active verbs and unusual phrasing. After all, you want to stand out! Write about your enthusiasm, show emotion and personality. Be bold! The cover letter of an unsolicited application is all about a flaming plea and your passion (for the job). You can put any other facts in your resume. Here we have a great example that lists the applicant’s most important and relevant skills for the organization:
✅ Example letter for unsolicited job applications
Dear Sir or Madam,
My name is …, I am a young professional from … with experience in customer service operations and online marketing activities. I have been able to gain these competencies during my time at … in … and as a freelance artist. My Bachelor’s Degree in … has provided me with an extensive knowledge in business functions and cross-cultural communication.
I see myself as a great fit for your organization because I am highly motivated, have a strong “can do” attitude and a structured, results-oriented way of working. During my studies, I was able to develop an understanding of the international marketing environment and learn about international product-, brand-, and communication management. Working as an artist has enabled me to connect theory with practice. I have already organized events in … and … . Promoting my projects on social media and in public has been challenging but fun and it has shown me that it is very important to be proactive and goal-oriented.
Apart from a keen interest in all …, I also have a strong customer focus. At …, I worked in the department managing the training of … . This enabled me to gain experience in international project management as well as the creation of content. Even though this project required the use of a new software, I was quickly able to get acquainted to it and present results. Moreover, I was involved in the planning and implementation of … events. Here, precise communication and team-oriented work played a major role.
My positive attitude toward change and new environments as well as a distinct cultural sensitivity have enabled me to relate to people of various personalities and backgrounds. My stays in … and … have made me tolerant, curious and appreciative of different social structures and work patterns. I am aiming for an international career and I am ready for new challenges.
I am confident that I would be a good choice for the position. Your company serves clients throughout the world. Therefore, it is mandatory to have employees with … expertise and excellent … skills. Moreover, I can contribute my conceptual, organizational and language abilities. This will make it possible to enhance the company performance and also benefit my personal development.
I would be delighted to receive an invitation for a personal interview.
3. Writing an unsolicited application: The content applicants should create
In addition to the format of the cover letter, you should also pay attention to these points in the content of the unsolicited application:
✍️ Unsolicited application letter introduction
With a convincing introduction, you arouse interest and make people curious. The introductory sentence should therefore be original and unique. Sentences such as “I hereby send you an unsolicited application for a suitable position as…” are not suitable. A better choice is, for example:
“After gaining experience in project management with my current employer for five years, I am now drawn to the task of helping to expand market leadership for flux compensators. I know that I will meet an excellent team at your company – that motivates me even more.”
✍️ Main body of the unsolicited application
The main part is about your qualifications, strengths, soft skills and your motivation to work for the target company. Make it clear what added value you can create or why you are a perfect fit for the team. If you have already had contact with the company, mention that. Example: “As previously discussed with Ms. … .” Examples of past projects that prove you have the experience and can do the job are also convincing. For example:
“Sustainable customer relationships are very important to me. At my current employer, I independently initiated a project to optimize existing customer management. Customer satisfaction increased by 15 % after that.”
✍️ Unsolicited application closing paragraph
At the end of the unsolicited job application, you should once again offer a highlight. Reaffirm your interest in the company and that look forward to an interview. Why not already include the earliest possible start date? Sample wording:
“I would be happy to convince you personally of my motivation and suitability. I look forward to a proposed date for an interview.”
4. Completing an unsolicited application: The resume applicants should prepare
The CV of the unsolicited application does not differ from a conventional resume. Above all, it must be complete, comprehensive and clear. This means that it contains all the relevant qualifications for the fictitious position for which you are applying to – divided into “professional experience,” “special knowledge,” “further training,” and “interests.” All of this adds up to a convincing profile.
For an unsolicited job application, the CV should be no longer than one page. Shorten and condense passages that you consider less relevant, while others can be more detailed. A very important thing is that recruiters and decision makers can find all crucial information at a glance.
Many companies (also smaller companies and medium-sized companies) are familiar with the concept of an unsolicited application and happy to receive a job application on the job seeker’s own accord. Companies often even welcome this concept of “self-selection.” Why? It shows them that they are popular with applicants even if they do not advertise any jobs to the outside world.
Also, for many applicants that apply on an initiative basis rather than to direct job openings, money is not the main factor as to why they submit their application to specific employers. These kind of applicants prepare an application and get in contact because they are really interested in what the company does and want to support their mission.
By the way, as a job seeker who sent out a couple of unsolicited applications, do not hesitate to follow up on your request for an interview and get in touch with employers either via e-mail or phone. If you ask about the status of your application in person, it might give employers an extra incentive to check out your unsolicited job application (again)!
Frequently asked Questions about Unsolicited Application
If you’d like to work for a particular company and there are no current job openings or the target company you have in mind doesn’t offer any positions at the moment, you can prepare an unsolicited application letter.
– Arouse the reader’s interest in the introduction. – Explain why you would like to work at this company. – Present your profile and strengths as concretely and clearly as possible. – Go into detail about your soft skills. – Make it clear what other qualifications you have. – Find a meaningful closing sentence that makes you memorable.
Unsolicited applications are used to find out about potential job vacancies and to attract the attention of recruiters.
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What is the difference between a solicited application letter & an unsolicited letter.
Job seekers create application letters , also called cover letters, to send to prospective employers in an attempt to get an interview. If a job is advertised and available, the person sends a solicited application letter. If the job was not announced, the person sends an unsolicited letter hoping there might be an open position within a company.
The main difference between a solicited application letter and an unsolicited one is whether a company receiving the letter announced a job opening or not. If a company announced an opening, the letter is considered solicited because it was requested. However, if a company had not asked for applications, the letter is considered unsolicited.
The goal of a solicited application letter is to obtain an interview for a specific job position which the writer mentions in the letter. For example, the writer states that she is applying for the accounts payable clerk position that is open. When a person writes an unsolicited letter, she hopes that the company has any position, within a certain area, available. This letter is more general and the writer states that she is applying, for example, to any type of managerial position within the company.
A person writing a solicited application letter often includes where he heard about the opening. A person writing an unsolicited letter often states where he heard about the company. Both types of letters are used to state details about the writer’s qualifications, background and skill. An unsolicited letter should also include some company information, such as an interesting fact or two the writer has learned about the company.
When writing a solicited letter, address the main point of the letter immediately without spending too much time on unnecessary details. An unsolicited letter must immediately catch the reader’s interest. Employers expect solicited letters when a job opening was announced, however, if no opening was posted, employers generally are not expecting to receive application letters. Therefore, an unsolicited letter must focus on benefiting the reader and the company. An unsolicited letter must also take action by the writer stating his intentions to call the company for a follow-up discussion regarding the application.
Purpose of job advertisement →.
The 2 Classes of Application Letters →
How to Write a Letter Requesting a Future Job Opening →
What Is a Letter of Interest When Applying for a Job? →
How to Ask Your Boss for a Transfer →
What is a Letter of Request? →
- IO: Application Letters
- DePauw University Writing Center: Application Letter/Personal Statement Writing
Jennifer VanBaren started her professional online writing career in 2010. She taught college-level accounting, math and business classes for five years. Her writing highlights include publishing articles about music, business, gardening and home organization. She holds a Bachelor of Science in accounting and finance from St. Joseph's College in Rensselaer, Ind.
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Solicited Vs. Unsolicited Cover Letters
How to introduce yourself in an email for a job opening.
Cover letters are a staple of your job search, serving as a vehicle for showing off your skills and personality as a prelude to the resume you present to a prospective employer. There's a bit of a difference, however, between how you write cover letters you initiate yourself, and how you write cover letters in response to a direct request from an employer.
Solicited Cover Letters
A solicited cover letter is something you draft when you're applying for a posted job opening or responding to an employment ad. Start off the letter by introducing yourself and stating why you're writing. For example, "I'm writing in regard to the open marketing manager position posted on your website. In my enclosed resume, you'll see I have 10 years experience in marketing and communications, and I've worked in a variety of capacities for both large and medium-sized employers."
Unsolicited Cover Letters
Just because an employer hasn't asked you for your resume doesn't mean he won’t be interested in seeing it -- you just have to make the first move. An unsolicited cover letter is used to pitch yourself to a potential employer, either for an existing job opening, or as a way of introducing yourself to a company you’d like to work with. The former is known as "prospecting," and is used to let an employer know who you are and what kind of job you're looking for. The letter should introduce you, highlight your skills and credentials, and provide a brief explanation of why you're writing. Note why you think you're a good fit for the company, either for an existing job or a future opening. “I've always admired your company’s customer service levels, and I'm very interested in joining your stellar customer retention team."
Cover Letter Elements
All cover letters, whether solicited or unsolicited, should be written on high-quality letterhead. Follow the traditional business letter writing format by including the date, the name and title of the person the letter is addressed to, followed by the body of the letter. End the correspondence with the word, “Sincerely,” followed by your signature and printed name. Use the same format for email correspondence, and always include your contact information in your letter.
Cover Letter Follow-Up
Regardless of whether the cover letter you send is solicited or unsolicited, it's wise to follow-up with the recipient within several days of sending it. Contact the individual by phone, introduce yourself, and say you are calling to verify receipt of your mail. Based on the employer’s response, you might ask more about the position or press for an in-person interview.
What to Say to Someone Who Got a Job Promotion →
Cover Letter for Responding to a Recruiting Ad →
Start a Conclusion Paragraph in a Business Letter →
- Dartmouth Career Services: Career Tip; Tailor Your Cover Letter
- The Writing Center at the University of Wisconsin, Madison: What to Include in a Cover Letter
- University of Pittsburgh College of Business Administration: Cover Letter Guide
- Purdue Online Writing Lab: Cover Letter Workshop -- Formatting and Organization
Lisa McQuerrey has been a business writer since 1987. In 1994, she launched a full-service marketing and communications firm. McQuerrey's work has garnered awards from the U.S. Small Business Administration, the International Association of Business Communicators and the Associated Press. She is also the author of several nonfiction trade publications, and, in 2012, had her first young-adult novel published by Glass Page Books.
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What is a unsolicited letter?
Table of Contents
- 1 What is a unsolicited letter?
- 2 What is difference between solicited and unsolicited letter?
- 3 What is the difference between a solicited and unsolicited cover letter?
- 4 What’s the difference between an unsolicited letter and a solicited application?
- 5 How to write an unsolicited business proposal?
An unsolicited cover letter is a letter that expresses interest in working for an employer who may or may not have a job opening. Since you are writing this letter for a job which may not even be open, it’s important that you address your inquiry to a specific person.
Why are unsolicited application letters more challenging than solicited ones?
Why are unsolicited application letters more challenging to write than solicited application letters? Nobody wants to receive unsolicited application letters. Solicited application letters are shorter, making it more likely than recruiters will bother to read them.
How do you write a unsolicited letter?
The more unsolicited cover letters and resumes you send, the better your chances are for possibly landing your ideal job that you would have never known existed.
- Brief Introduction. Explain the purpose of your letter in the first paragraph.
- Identify Skills.
- Summarize Accomplishments.
- Encourage Contact.
- Other Considerations.
What is difference between solicited and unsolicited letter?
Solicited means to approach with a request or a plea. And unsolicited means the exact opposite—to not approach with a request or plea. It’s as simple as that. So again, a solicited application letter has been requested.
Which of the following should a solicited letter begin with?
The solicited application letter format begins by stating the specific advertised position you are applying for, where you learned about the job opening and why you feel you are the best candidate.
Why is writing a prospecting letter more challenging than a solicited letter when sending a resume?
Why is writing a prospecting letter more challenging than a solicited letter when sending a résumé? 1) You don’t have a clear target as you have with a solicited letter 2) It is hard to find the name of a person to send the letter to 3) You have less research on the company 4) You don’t know.
What is the difference between a solicited and unsolicited cover letter?
If a company announced an opening, the letter is considered solicited because it was requested. However, if a company had not asked for applications, the letter is considered unsolicited.
What is the difference between solicited and unsolicited application letter?
What is unsolicited letter of inquiry?
An unsolicited letter of inquiry is a letter written by someone to inquire the receiver regarding something but it is not in response to any previous correspondence but on the will of the sender if he/ she thinks that the receiver can be of some help. It is a formal letter where you don’t know the receiver personally.
What’s the difference between an unsolicited letter and a solicited application?
Why are there more solicited manuscripts than unsolicited?
What to do with an unsolicited cover letter?
How to write an unsolicited business proposal?
Unsolicited cover letter examples You Definitely Should Know
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Frequently Asked Questions
What is an unsolicited cover letter.
Here the employer has not posted any job ad, and job seekers are applying directly to the employer without any job opening. Here the job seekers introduce himself and show his interest in the organization.
What information is required in an unsolicited cover letter?
Since there is no job ad posted, it becomes important to send a cover letter. Mention your skills and expertise and explain your desire to work for the organization. Here you need to have an awesome pitch to attract employers.
What is the difference between solicited and unsolicited application letter?
Here the main difference is if the company has posted any job vacancy and they have an immediate requirement. If they have posted job ad requirements and if the job seeker is applying based on that job ad, then it is a solicited application letter. However, if the employer has not posted any job ad requirement and jobseeker is applying for that, then it is an unsolicited application letter.
What are unsolicited resumes?
These are the resumes that are sent to employers without having posted any job ad.
What are the other aliases of unsolicited letters?
These types of letters have other names also including cold contact cover letters and blind cover letters.
How to get success in unsolicited cover letters?
Well, there are few tips to be successful in unsolicited cover letters. Before application, do proper research of the company. Some companies have a separate section on their website to receive an unsolicited resume. Work on your networking skills.
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Unsolicited application: Commitment leads to success
Many companies don’t officially advertise all their job openings. First, they look for suitable candidates internally and in their networks. This is often due to the high effort involved in advertising job openings – and can be a stroke of luck for applicants. With these openings, you have the opportunity to land your dream job with an unsolicited application. But it’s not that easy. When you send in an unrequested application it has to be especially convincing.
Take the initiative with your application
Information is everything – how to prepare for an unsolicited application, cover letter, grades, references, certificates.
The term “unsolicited application” makes it clear what this kind of application involves. You apply of your own accord and not as a reaction to a specific job opening. For applicants, it presents an opportunity to get their foot in the door for jobs that are often only circulated internally or filled with the help of headhunters. Companies often try to make the process as simple as possible, and first look at the candidates that have already put themselves forward.
This is a lot more common than you might think. Especially more challenging positions, that require specialist knowledge in very specific fields, are increasingly being filled this way. Generally speaking, we can assume that the higher up the corporate ladder, the greater the possibility that the position will be not advertised publicly. Companies try to keep the number of unqualified applicants as low as possible, so that they reach the most suited candidates from the get go. In this way, they not only diminish their workload but also save costs.
Unsolicited applications are sent with hopes of finding the job of your dreams. At the same time, the probability of being rejected is also far higher than with a normal application. That’s why an unsolicited application requires particularly thorough preparation . It has to convince HR straight away, and show them that the applicant is a perfect fit for their company.
The cover letter of an unsolicited application is the most important part . It has to make clear that you’re familiar with the company, and that you can benefit the company with your qualifications and your professional experience. You can convey this by referring to company-specific details and by tailoring your cover letter to the company.
These sources will help you in your preparation:
- Company website: The online presence of a company is a good starting point to get information on specific job areas, the structure and organization of the company, as well as the names of key contacts.
- Job openings: Many companies advertise job openings on their website. This can help you find out more about the requirements set to employees, and what formalities are valued in an application.
- Business news: Industry-specific news portals and magazines provide neutral background information on companies, as well as their competition. You can get a feeling for the direction in which the industry is going, and what skills might be needed to bring their vision for the future to life.
- Call the head office: In case the website doesn’t clearly state to whom the application should be sent, it’s worth calling the head office. Find out who your point of contact is in the HR department, as well as who is responsible for the department that you want to send your application to. If you get the opportunity to speak with the person in charge and tell them about your application, this can work in your favor.
A cover letter that’s individually tailored to a specific contact is the differentiating factor between an unsolicited application and a normal application. The terms are often incorrectly used interchangeably. A normal application is a standardized cover letter that includes a general salutation, which hardly changes when sent out to various companies.
A step-by-step guide to an unsolicited application
Once you’ve collected relevant information, it’s time to get down to work – writing the cover letter and compiling your application documents. As you’re applying of your own accord, you can decide for yourself how and with which documents you do so. It gives you the freedom to apply in a more unconventional way than is normally required. The stronger the (positive) impression your application makes, the greater the chance that you’ll land an interview or that you’ll be contacted later, as soon as there’s a job opening.
Keep in mind that what’s at stake is not a specific position, but an interest in the company . In an unsolicited application, the cover letter must make this clear, which is why it’s also by far the most important part. The structure is similar to that of a regular cover letter ; if it fits the industry, you can go for a more unusual style. Especially in the creative industries, this is often appreciated.
Since you’re not referring to the specific requirements of a job ad, it’s important that you make a connection between the company (its core business, innovations, possible expansion plans etc.) and your professional expertise (hard skills) . In an unsolicited application cover letter, this should happen right at the start. Contrary to regular cover letters, your expertise and your worth for the company take center stage. But don’t go over the top; it’s important that you paint a realistic picture of yourself.
You can get a feel for how to write an unsolicited application cover letter with these templates, which you can also download.
Unsolicited Application Example 1
Unsolicited Application Example 2
When it comes to unsolicited application cover letters, it’s incredibly important that your cover letter stands out. What motivated you to send your application to this particular company needs to come through. That’s why you should never just copy a template – you should only ever use them as inspiration for your own application.
When sending your unsolicited application, you can also send your regular, tabular resumé. If you like, you can describe your professional experience and soft skills that are of particular interest to the company in a little more detail or just emphasize them a little more.
What’s even more important, though – and this applies to all application types – is that your resumé doesn’t have breaks in it and that it’s up to date .
You can decide for yourself if you want to send your cover letter and your resumé (short version) only, or all your application documents at once. Besides key school reports and grades, a longer version might include employer references and certificates in further education or additional qualifications.
If you decide to send all of your documents, you should be smart when it comes to the selection , as they should be relevant to the job you want. HR doesn’t need to see your internship certificate as a yoga instructor from 20 years ago, which you did in your spare time (unless there is a direct connection to the company). Concentrate on the documents that reflect your professional strengths in relation to the company you want to work for.
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If you have sent a job application, you will usually have to wait a while to hear back. When is it worth asking about the status of your application? Depending on the employer and the position’s closing date, it will be time sooner or later to send a follow-up e-mail after the application. We explain how this should be done and what needs to be considered.
You’ve made it past the application process and the initial screening and you’ve been invited to an interview. It’s normal to be nervous, especially if you have limited experience in selling yourself. There are a few unwritten rules that apply for all interviews. As soon as you know these, you can begin to fully prepare yourself for your interview. We provide helpful tips on how to prepare for an...
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Unsolicited Cover Letter Example: 4 Templates
A cold call cover letter (also known as an unsolicited cover letter) is a document that you send with your resume for a position that isn’t currently advertised. A cold cover letter, like a resume cover letter, showcases your skill set and professional experience to persuade the recruiter that you’re the right person for the position.
Letter Template: 1
Unsolicited Cover Letter
[Mention the name of the sender]
[Mention the address of the sender]
[Mention the contact details]
[Mention the email address]
[Mention the date]
Subject- Unsolicited cover letter
[Mention the name of the recipient]
[Mention the address of the recipient]
[Mention the contact information]
Dear [Mention the name of the recipient]
As a long-time fan of [mention the name of the team]’s company culture and products, I’ve long wished to work as an office assistant there. With my extensive experience as an office assistant with [mention the name of the company or organization], I am certain that I can contribute to the [mention the name of the team] team by utilizing my skill set and knowledge.
I’m confident that I could accomplish similar results at Inky, including:
- After negotiating a new contract with my current supplier, I saved $2500 per year on office supplies.
- After establishing an automatic follow-up strategy utilizing a CRM platform, I raised sales by [mention the present] %.
Getting a job as an office assistant at Inky would be a dream comes true for me. I’ve long been a fan of numerous of your items. In reality, it was [job title]’s distinct corporate culture that pushed me to pursue more difficult work. Though I enjoy managing a company’s comprehensive office support, no other office would make me as glad to work for.
I would be delighted to discuss your current administrative goals and demonstrate how my experience at [mention the name of the company or organization] may convert into growth for [mention the name of the company or organization].
[Mention here, if there is any post note to be given]
Letter Template: 2
Subject- Unsolicited cover letter
I’m writing to express my interest in working for [company name]. I am well aware of the company’s outstanding reputation for providing high-quality consulting services to the hotel and special event convention industries. I had the pleasure of chatting with Mar.
[mention the name], your company’s head of marketing, who suggested that I approach you regarding potential job possibilities in your sales section. I am currently looking for a position where I can put my exceptional sales skills to work for a firm that specializes in the worldwide market.
I’ve had several duties and accomplishments in my current position at [mention the name of the company or organization] that would serve me well in an [mention the post of the sender] function.
[Mention the name of the company or organization] has a comparable business structure and product selection to [job title]; therefore I feel I would be able to make the transfer smoothly and quickly. Furthermore, my invoice management and directory maintenance were major performance boosters for the company.
My sales expertise includes [number of years] years in the entertainment and marketing industry and [number of years] years in the lodging and special event industries. I oversaw multimillion-dollar accounts with clients in [states or country name] as a senior sales consultant for [company name].
At [company name], I averaged over $[amount] million in annual revenue. I am a published author, and my book, [book name], is now used as part of the business curriculum at institutions across the [country name].
I would welcome the chance to meet with you in person and discuss any job possibilities in your organization.
Letter Template: 3
As a long-time fan of [mention the name of the company or organization]’s company culture and products, I’ve long wished to work there as an office assistant. With my extensive experience as an office assistant with [mention the name of the company or organization], I am confident that I will be a valued addition to the Inky team.
I have good persuasive communication abilities and can communicate with people at all levels of the organization. I’ve given client presentations and negotiated on both a national and international scale. I have a master’s degree in [mention the name of the degree of the sender] with a minor in [mention the subject of the sender], as well as Intercultural and [mention the reason of certification] certifications. I am incredibly detail-oriented, highly motivated, and have an excellent work ethic.
I would welcome the chance to meet with you in person and discuss any job possibilities in your organization [mention the name of the company or organization]. I prefer to work on worldwide contracts, but I am also willing to work on national accounts. Please phone me at [mention the contact number of the sender] or email me at [mention the email of the sender] to set up a mutually convenient appointment time. I have enclosed a copy of my résumé for your review. I am excited to meet you.
Letter Template: 4
I’m writing to express my enthusiasm for a marketing-related role at [Company name]. I had the pleasure of chatting with [Name of the sender]; your company’s marketing department manager, who suggested that I contact you regarding potential job possibilities. As a result, I would like you to consider my application for a marketing position in your department.
To begin, my name is [Liam Houston] and I work as a digital marketer at [Company name]. I’ve been paying close attention to [Company name] marketing activities. The insightful, catchy, and eye-catching advertising have a favorable impact on me.
I would be delighted to maintain this innovative method for increasing consumer interaction. My experience in creating customer personas to maximize ROI could be useful. As a driven marketer, I am excited to contribute creativity while upholding [Company name] fundamental principles of customer experience, boldness, and trustworthiness.
These statistics were obtained by comparing the performance of the marketing effort to benchmarks and KPIs. These experiences taught me the value of collaboration and a shared project vision. At the moment, I am looking for a fresh, demanding, and growth-oriented career in my preferred field.
I’m excited to share my thoughts and tactics for creating consumer personas to boost ROI. You can locate my resume and references in the attachment for further information about my educational background, talents, and expertise. Please contact me at [Phone number of the sender] or [Email address of the sender] if you require any additional information. Thank you for taking the time to read my cover letter.
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Marketing | Branding | Blogging. These Three Words Describe Me in The Best Way. I Am a Self-Taught Marketer with 10 Years of Experience. Helping Startups/ It Companies/ and Small Businesses to Enhance Their Business Through Branding and Marketing Ideas. On A Mission to Help Small Businesses to Be a Brand.
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4 Cover Letter Examples That’ll Make Writing Yours Way Easier
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We love having examples. It’s so much easier to decorate a cake, build a model, or yes, even write a cover letter when you know what the end product could look like.
SEARCH OPEN JOBS ON THE MUSE! See who’s hiring here , and you can even filter your search by benefits, company size, remote opportunities, and more. Then, sign up for our newsletter and we’ll deliver advice on landing the job right to you.
So that’s what we’re going to give you—all the cover letter examples and tips you need to make yours shine (we’re unfortunately not experts in cake decorating or model building).
Want to get right down to business? Skip ahead to:
The traditional cover letter example
The impact cover letter example, the writing sample cover letter example, the career change cover letter example, bonus cover letter examples, the 3 basic elements of a cover letter, a few more cover letter tips, why bother with a cover letter at all.
I bet when you see a job listing that says “ cover letter optional ,” you breathe a sigh of relief, gleefully submit your resume, and move on. But you’re truly doing yourself a disservice by not including a cover letter (or by writing one that’s super generic or formulaic).
“When you’re writing a resume you’re oftentimes confined by space, by resume speak, by keywords—you’re up against a lot of technical requirements,” says Melody Godfred, a career coach and the founder of Write in Color who’s read thousands of cover letters over the course of her career. “In a cover letter you have an opportunity to craft a narrative that aligns you not only with the position you’re applying to but also the company you’re applying to.”
Whether you’re writing a cover letter for a data scientist or marketing manager position, an internship or a senior-level role, a startup or a Fortune 500 company, you’re going to want to tailor it to the role, company, and culture. A strong, customized cover letter will help you explain your value proposition and stand out from the stack of applicants. If there’s a gap in your resume , you have the opportunity to explain why it’s there. If you’re changing careers, you have the chance to describe why you’re making the switch. If your resume’s pretty dull, a cover letter helps you show some personality . And yes, cover letters still get read .
Does that sound a bit overwhelming? Don’t fret! We’ve got examples of four types of cover letters below: a traditional cover letter , an impact cover letter , a writing sample cover letter , and a career change cover letter . So let’s take a look at these examples, why they work, and how you can use them to craft your own.
A traditional cover letter is similar to what you’d come up with using a position-based cover letter template . It moves in reverse chronological order through your career history, highlighting parts of your past jobs that make you well suited for this position.
You might want to use this type of cover letter if:
- You’re applying to a more formal company (like a law firm or major healthcare company) or a more conventional role (like a lawyer or accountant).
- You want to play it safe and conservative with your application materials.
The Job Description
Let’s say you’re applying to a paralegal job opening at a law firm. The job description might include:
- Draft routine legal documents for review and use by attorneys
- Coordinate and organize materials and presentations for legal proceedings
- Research legal and related issues and report findings and conclusions to team
- Provide overall legal administrative support to the legal team
- Maintain calendars and ensure timely filings
- Bachelor’s degree or equivalent of relevant education and work experience
- Strong communication skills (oral and written)
- Strong organizational , multitasking, and prioritization skills
- Proficiency with Microsoft Office Suite and LexisNexis
- Trustworthy, positive, energetic, and optimistic attitude with a willingness to roll up your sleeves
The Cover Letter Example
Here’s an example of a traditional cover letter you could write for this role—keeping things strictly professional but without sounding too boring or jargon-y:
Dear Ms. Jessica Sanchez,
In my five-year career as a paralegal, I have honed my legal research and writing skills, and the attorneys I’ve worked with have complimented me on my command of case law and litigation support. Spiegel Law Firm’s 20 years in practice proves that the firm has strong values and excellent attorneys, and I’d be eager to join such a talented team.
I currently serve as a paralegal for Chandler, Chandler, and Greene, where I work closely with the partners on a number of high-priority cases. During my time here, I implemented a new calendar system that ensures timely filing of court papers. This system has prevented missed deadlines and allowed for better organization of internal and client meetings.
Previously, as a paralegal for the Neuerburg Law Firm, I received praise for my overall support of the legal team and my positive attitude. While working there, I came up with and implemented a plan for digitizing their old files while still ensuring security and privacy. This led to more efficiency when preparing for client meetings and legal proceedings.
My further qualifications include a bachelor’s degree from Rutgers University, a paralegal certificate, and training in LexisNexis, Westlaw, and Microsoft Office Suite.
I would love the opportunity to discuss how I can contribute to your legal team. Thank you in advance for your consideration, and I look forward to hearing from you.
Chase Broadstein [email protected] (222) 222-2222
Download this example
Why This Works
This cover letter is short, sweet, and to the point. It shows the candidate has a knack for getting things done in a thorough and timely matter and a track record for helping out wherever needed. The opening lines also express a genuine interest in this specific firm. Plus, there are some important keywords in there like “calendar system,” “bachelor’s degree,” “paralegal certificate,” and “LexisNexis.”
The impact cover letter puts your accomplishments front and center rather than organizing your paragraphs by past roles. You might use a cover letter like this if:
- You’re applying for roles where you’re expected to deliver on certain goals or results (for example, if the jobs involve sales quotas or marketing metrics).
- You haven’t followed a straightforward career path and your past job titles don’t show the extent of your qualifications.
- You want your personality to stand out a bit more than it might in a traditional cover letter.
Let’s say you’ve come across an opening for an email marketing manager . Part of the job description states:
- Manage email marketing strategy and calendar, including copywriting, optimization, monitoring, analyzing, and reporting on campaigns
- Improve campaign success through conversion optimization, A/B testing, and other experiments
- Collaborate with the design team to ensure brand guidelines are followed in emails
- Partner and collaborate cross-functionally with sales, product, product marketing, and data teams
- 3+ years in email marketing
- Experience with Constant Contact, Google Analytics, HTML, CSS, Photoshop, and Microsoft Excel, a plus
- Excellent communication skills (oral and written) and an eye for copyediting
- Strong interpersonal , relationship-building, and stakeholder management skills
- Excellent project management, problem-solving , and time management skills, with the ability to multitask effectively
Here’s an example of an impact cover letter where the writer’s hard skills and successes stand out:
Dear Russ Roman,
I have a problem. See, my inbox currently (and embarrassingly) hosts 1,500 unread emails—including newsletters from at least 50 different brands.
But this problem only fuels my passion for creating emails that are worth opening. Because from my perspective, as someone who can barely get through their own stack of mail, that’s a true win.
I’ve been following Vitabe for years, and can proudly say that I open every single email you send to me. I’m a sucker for a good subject line—“Take a Vitamin-ute—We’ll A-B-C You Soon” being my favorite—and the way your email content feels both fun and expert-backed really speaks to me. This is why I’m thrilled to submit my application for a role as email marketing manager at your company.
I have over four years of experience working in the email marketing space. In my current role at Westside Bank, I was able to implement new email campaigns centered around reengaging churned clients. By analyzing data around the types of clients who churn and the engagement of our current email subscribers, as well as A/B testing headlines and newsletter layouts, we were able to increase email subscribers by 15% and convert 30% of those subscribers to purchase our product, a significant increase from the previous year. I also launched a “Your Credit Matters” newsletter focused on educating our clients on how they spend and manage their credit—which became our highest performing campaign in terms of open-rates and click-through to date.
Previously, as a member of the marketing team at Dream Diary Mattresses, I collaborated with the sales and product team to understand how I could best support them in hitting their quarterly goals. One specific project involving creating personalized emails for customers drew more people to come back to our site after 30 days than direct paid ad campaigns, leading to a 112% increase in revenue from the last quarter.
I take the content I write and the calendars I manage seriously, editing and refining beyond detail-oriented and into meticulous territory, and I feel my experience and drive would greatly help Vitabe further develop their email program for success.
Thank you very much for your time and consideration. I look forward to hearing from you.
Lad Miller [email protected] (987) 654-3210
This sample cover letter concisely highlights the applicant’s most significant, relevant achievements. By adding context to how their projects were created, monitored, and completed, they’re able to show just how results-driven they are and how they’ve successfully leveraged some of the skills the company is looking for.
One thing worth noting: This person didn’t include keywords such as Constant Contact, Google Analytics, HTML, CSS, Photoshop, or Microsoft Excel—all of which are listed in the job description. But those skills are most likely in their resume already, and leaving them out gives them the space to discuss specific projects and tell a story not visible on other parts of their application.
For roles where written communication is key, such as PR, copywriting , or journalism jobs, your cover letter will likely be the first writing sample your future employer sees. So it’s just as important to show your skill set in action through eloquent writing.
- Writing or editing is a key component of the role you’re applying to.
- You want to show off your creativity.
Here’s part of a job description for a staff writer position:
- Pitch and write articles, reporting on timely issues and trends
- Collaborate with editorial and other teams to launch each digital issue and other special projects on schedule
- Evaluate content performance and digital trends on a daily basis to constantly adjust pitches and packaging
- Utilize CMS tools, strategically select photos and videos, and request original graphics to optimize all written content for maximum engagement
- At least 2-3 years of experience creating content at a digital-first outlet
- Strong writing and reporting skills, and the ability to write clearly and quickly
- Familiarity working in a CMS and with analytics tools such as Google Analytics
- Deadline-driven, strategic thinker with a knack for crafting click-y headlines
- Strong collaborator who thrives in fast-paced environments
Have fun with this one, but triple-check for spelling and grammar mistakes, and make sure you’re showing off your best writing:
Dear Tai Chen,
Since I could walk, I’ve been dancing. And since I could read, I’ve been glued to Arabesque Weekly . At one point, you featured one of my local heroes—a ballerina who struggled with an injury early in her career and went on to become a principal dancer at Pacific Northwest Ballet—and I plastered the article above my childhood bed. It’s still there today.
That article—and so many others you’ve published—taught me that dancing was about more than just pirouettes and arabesques and that the right kind of writer can shed light on aspects of the art that make it surprising, impactful, and universal. I can be that writer.
As an editorial assistant at TheImprovGroup.com for the past two and a half years, my main responsibility was to get all of our content ready to go live on the site. This included fact-checking, proofreading, adding in HTML where necessary, and finding photos, videos, and GIFs that would complement the content and optimize audience engagement. As I tinkered with each post, I became intimately familiar with our internal CMS. Reviewing every single article we published and following reactions and engagement helped me gain a deep understanding of what makes a piece really land with our audience.
But by far my favorite aspect of this role has been writing. Each week, I pitch and write at least one article, from 250-word news items to 900-word advice pieces to even longer profiles, features, and personal essays. I love the challenge of developing pitches that align with the trends we see in the data, reflect with the company’s brand and mission, and allow me to flex my creative muscles.
Collaborating with my team to form the best content library we can has been a dream come true. I would be so excited to use my experience to help Arabesque Weekly achieve its goals. And I hope to one day write a story that another little dance lover tapes to their wall forever.
It would be an honor to be a part of your editorial team, and I look forward to the possibility of discussing the opportunity with you.
Hoping to be your next staff writer,
Marlee Wood [email protected] (555) 666-4433
This candidate is clearly passionate about this specific publication and leads with a unique personal anecdote tied to the company’s mission that demonstrates their ability to tell stories in a compelling way. There are relevant keywords and phrases, sure, but they’re not just thrown in there. Their voice comes through in every sentence, proving this person knows how to communicate effectively and creatively.
Cover letters can play a big part in helping career changers prove their qualifications—especially when it’s unclear how their skills transfer over to this new field.
You might write a career change cover letter if:
- You want to highlight the transferable skills you have that relate to the job description.
- You want to explain why you’re making the switch and what’s driving you toward this specific industry, company, or position.
Let’s say you’re someone who has experience supporting a sales team as an administrative assistant , and you’re now looking to become a sales representative. You come across a job posting that includes:
- Develop new sales techniques and strategies to build pipeline and hit team goals
- Coordinate with other teams to increase lead-generation efforts
- Assist in the processing of new business, including contacting customers to finalize sales and service transactions
- 1-3 years of successful sales experience
- Strong communication skills
- Ability to thrive in a fast-paced, ever-changing environment
- Ability to work independently to plan, set priorities, and effectively organize work
- Proven ability to be persuasive, persistent, and confident in closing a sale
Here’s how you might translate your past experience over to this new (and exciting) prospect:
Dear Maria Russo,
The head of sales at Sunshine Inc. was in a bind. She needed six client meetings scheduled, 18 service transactions processed, and a summary of the team’s new lead generation campaign drafted before getting on a flight to Austin—in three hours. So she turned to her cool-headed, sales-savvy administrative assistant for help. That assistant was me. Not only did I execute everything on her to-do list, I did it all before her plane left the ground.
For three years, I worked in lockstep with a busy, growth-oriented sales leader to support the business development team. As the sole administrative assistant in the department, I balanced a swath of competing priorities, ranging from coordinating meetings and inputting data to contacting customers, finalizing transactions, and creating promotional materials. This role helped me develop a comprehensive understanding of the sales cycle, sales strategy, and pipeline growth.
Like many others, my career path hasn’t been entirely straightforward. After leaving Crabapple Media, I enrolled in a local coding bootcamp. Six months later, I emerged with a certificate in computer programming and a certainty that I did not want to be a coder. But education is never wasted. I’m now an aspiring sales representative with experience supporting a thriving sales team and extensive knowledge of the tech space.
Here’s a little bit more about how my experience would translate into this role:
- At Crabapple Media, I assisted in coordinating three annual sales strategy rollouts, yielding an average increase in pipeline of 26% YoY.
- At Sunshine Inc., I supported 12 independent team members in their lead-generation efforts. I also assisted in processing an average of 300 sales transactions every quarter.
- I thrive in busy, ever-changing environments that require me to communicate clearly and concisely. Supporting a high-volume team and a busy executive helped me to hone these skills—I typically sent more than 200 emails a day!
I would, of course, love to schedule a time for us to discuss this role and my experience, and I truly want to thank you for considering me.
All the best, Olu Abiola [email protected] (123) 456-789
The opener draws you in and makes you want to learn more. It toots the person’s horn, but in a way that’s substantiated. Then, the next couple sections explain their experience in the sales space and other relevant qualifications, before eventually tying that back to why they’re applying to this specific job. Similar to the impact cover letter, the author lists some of the more important qualities they bring to the table, doing a bit of keyword inclusion and resume gap explaining along the way.
To further guide you, check out some more cover letter examples:
- Pain point cover letter example
- Internship cover letter example
- Recent graduate cover letter example
- (Another) career changer cover letter example
- Stay-at-home parent returning to work cover letter example
- Sales cover letter example
- Email marketing manager cover letter example
- No job description or position cover letter example (a.k.a., a letter of intent or interest)
Let’s break down one of our example cover letters real quick
Check out this handy infographic that breaks down our impact cover letter.
Cover letters are a little like puzzles. When you put each component in its proper place (and remove any parts that don’t fit), you create a complete picture. But even though that picture is always different (as you saw above) a lot of the types of pieces are the same.
In other words, every great cover letter includes the following elements:
1. An Engaging Opener
By opener, we primarily mean your first paragraph: How you start a cover letter is everything. Your opening lines influence whether someone keeps reading—and you want them to, right?
“Starting with something that immediately connects you to the company is essential—something that tells the company that this is not a generic cover letter,” Godfred says. “You have to say something that tells the employer, ‘I wrote this just for you.’”
It can be a childhood memory tying you back to the company’s mission. It can be a story about the time you fell in love with the company’s product. It can be an anecdote from another job or experience showing how hard of a worker you are. Whatever you decide to open with, make it memorable.
2. A Clear Pitch
Use the next few paragraphs of your cover letter to “hit them with the strongest results you have that are aligned with the opportunity,” Godfred says. Ryan Kahn —Muse career coach and founder of The Hired Group —calls this your pitch. In other words, the part where you’re “selling yourself for the position and why you’re qualified for it.” Additionally, Godfred says, “If you’re someone who’s transitioning careers, and you need to explain that transition, you do it there.”
This section should have a balance of soft and hard skills , Godfred says. Talk about your experience using Salesforce or doing SEO work, but also highlight your ability to lead teams and communicate effectively. “Companies are embracing authenticity, they’re embracing humanity, they’re looking for people who are going to fit their culture. So what are your values? What do you stand for?” says Godfred. These values should be as much a part of your cover letter as the super specialized hard skills.
3. A Great Closing Line
Your closing line could include your next steps, Kahn says, such as “I welcome the opportunity to speak with you more about how I can contribute to [team],” or, “I would love to schedule a time for us to discuss this role and my experience.” But more importantly, “You want to make sure that you’re gracious and thanking them,” he says. While seemingly cliché , it never hurts to end on a simple, “Thank you for your consideration.”
Here are a few more tips to help the cover letter process:
- Start with a “brain dump”: If you’re staring at a blank page, Godfred always recommends that her clients start by getting all their ideas on the page without paying attention to length. Then “ask yourself how you can cut half of it,” Godfred says. You’ll likely find that repeated information and very generic phrases are the first to go. (If it’s still too long, here are some tips for getting your cover letter down to one page .).
- Don’t just repeat your resume: You only have so much space to get your point across, so focus on the information that isn’t stated elsewhere rather than simply regurgitating your resume.
- Focus on quality over quantity. Target the jobs you’re most closely drawn to and qualified for and give them all your energy, rather than trying to churn out hundreds of cover letters, Kahn says. You may not be able to apply to as many jobs, but you’ll have a better response rate.
- Remember the ATS: Much like your resume, applicant tracking systems, or ATSs , will be sifting through your cover letter. So you’ll want to scatter relevant keywords from the job description throughout your cover letter where it makes sense.
- Don’t stress over formatting: You may see flashy cover letter examples across the internet, but for the most part, it just isn’t necessary. ATSs can’t read text that has been formatted beyond using bold, italics, underline, and color, so keep your font and layout simple—especially if you’re submitting your cover letter through an online portal.
- Include your contact information on every page , including your name, phone number, and email. “Imagine you come across a cover letter and you print it out with a bunch of applications to review and it doesn’t have the person’s contact information on it,” Godfred says. “You never want to put yourself in a situation where you’re the right person and they can’t find you.”
- Edit ! Here’s everything you should double check before pressing submit.
Hopefully these cover letter examples help as you go to tackle your own. Remember: This is just one small step in the process! Take your time, but learn to move on when you’ve given it your all.
Regina Borsellino contributed writing, reporting, and/or advice to this article.
Writing a Solicited Application Letter
by Resume-Now Staff Writer
A solicited application letter is an introduction to hiring managers in a job search. While the resume may impress your credentials, this document will highlight your enthusiasm, personality, and ability to communicate.
This will be especially important because, unlike the traditional application letter, a solicited document is one you were asked for. This means the hiring manager has already expressed an interest. Now you need to show them it’s deserved.
You might be asking yourself—what is solicited and unsolicited, and what do they mean? Here are the definitions. Solicited means to approach with a request or a plea. And unsolicited means the exact opposite—to not approach with a request or plea. It’s as simple as that.
So again, a solicited application letter has been requested. Here’s an example of an unsolicited document in the world of job applications. An unsolicited CV, or curriculum vitae , would be a CV delivered to a company, recruiter, or hiring manager by a job seeker, without the company, recruiter, or hiring manager having requested the CV from the job seeker.
Protocol for the Solicited Application Letter
A request for a solicited application letter can come from many places. Company employees, hiring managers, and industry insiders are just a few that might ask you to contact them. As they are probably busy people who meet candidates like yourself all the time, there are two things that you must do. (i) Send out the solicited application letter as soon as possible and (ii) relate a memorable moment during the meeting that the requester will remember. Repeat an interesting question you asked and their response. Remind them of a moment that you discussed regarding the job fair or conference that you both attended.
Starting the Solicited Application Letter
Much like a cover letter , the purpose of a solicited application letter is to express interest in employment and get an interview. The crucial difference is an application letter is an invitation and needs to state that.
Example: My name is [NAME]. You may remember meeting me at the Job Expo on August 13th. It was after the panel on The Future of Marketing and Communications. We talked about where SMS would be ten years from now and the safety of bitcoins. This led to a conversation about an opening in IT with your company. You suggested at the time I forward my resume for your review.
If the requester is a third party, but that is in the opening statement.
The Rest of the Letter
After the opening paragraph, adhere to the standards of business and cover letter writing . Highlight experiences in your profession and build up your skills, showing why you would be a valuable asset to their operations. Closeout thanking them for their time and the opportunity, and request an interview.
Since you include a resume with that solicited application letter, make sure it’s as polished as it gets. That means using Resume Builder , LiveCareer’s top tool for creating quality resumes that get interviews.
About the Author
Resume-now staff writer.
At Resume-Now, we firmly believe that all jobseekers deserve access to the best expert knowledge and job-winning resume tools on the market today. To accomplish this, we’ve handpicked a team of diverse experts to offer advice for jobseekers from every imaginable angle.Our team of recruiters, human resources professionals, certified resumes writers, and award-winning journalists have pooled their knowledge to create a toolbox of tips and resources for today’s jobseeker. Together, they share their unbeatable wisdom to make resume writing effortless, and the job search a little less painful.Resume-Now offer help for entry-level workers, executives, and everyone in between. You can get the job you want with a little help from Resume-Now!
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Unsolicited Cover Letter Example (2023)
Do you need to write an unsolicited cover letter? Check out my cold cover letter example for a perfect job application down below!
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Cover Letter Example
[Liam Houston] [Number, Street Name] [City, ZIP, State] [Phone number] [Email address]
[Date, Year] (Aug 21, 2022)
[Benjamin Brown] [Department Manager] [Company X] [Number, Street Name] [City, ZIP Code]
Dear Mr. Brown,
I am writing this letter to express my interest for a marketing related position at [ Company X ]. I had the pleasure of speaking with [ Name Surname ], the marketing department manager at your company, and he suggested that I need to contact you about possible job openings. Therefore, I want you to consider this application for a marketing position in your department.
To shortly introduce myself, my name is [ Liam Houston ] and I work as a digital marketer at [ Company Y ]. I have been actively following [ Company X ]’s marketing campaigns. The meaningful, catchy and bold advertisements certainly have a positive effect on me. I would welcome the opportunity to continue this creative strategy to increase customer engagement. My experience in developing customer personas to increase ROI could provide valuable insights. As a motivated marketer, I am thrilled to deliver creativity and maintain [ Company X ]’s core values on customer experience, boldness and trustworthiness.
In my current role as a Digital Marketer at [ Company Y ], I deliver actionable solutions on topics that concern user experience (UX), marketing reports and overall campaign effectiveness. In 2021, I managed to increase customer engagement by 75% and grew overall sales by $63,000. These results were achieved by measuring the marketing campaign performance against benchmarks and KPIs. These experiences taught me the importance of teamwork and a shared project vision. At this moment, I am seeking to obtain a new, challenging and growth oriented position within an industry of my preference.
I look forward to discussing my ideas and strategies on developing customer personas to increase ROI. In the attachment, you can find my resume and references for more information about my educational background, skills and experience. If you need any additional information, don’t hesitate to contact me at [ Phone number ] or [ Email address ]. Thank you for your time in reviewing my cover letter.
Key elements of a cover letter.
The cover letter is usually the first item an employer reads from you. Your letter should immediately indicate what position you are applying for and then give information that demonstrates why you should be considered for the position. Do not repeat all of the information contained in your resume. Instead, highlight or elaborate on resume items that are directly applicable to the position for which you are applying. The following information should be included in your cover letter.
Information about you
Begin your cover letter with your contact information. It should be in block style, on the left margin of your paper, towards the top. Name Current home address Telephone number
Include a date as you would do with any business letter.
Contact Person's Name, Title, Employer, and Address
Including a specific name can get your letter and resume to the hiring manager more quickly and can be an effective personal touch. If you are applying for an advertised position that does not give a name to contact, call the company and ask for the department manager's name.
Choose the appropriate way to address the contact person. For example: Dear Mr. Johns (if a man's name is the contact) Dear Ms. Smith (if a woman's name is the contact) Dear Prospective Employer (if there is no contact name)
In the opening paragraph tell how you learned about the position. You may, for example, know of a job through: a classified advertisement an unsolicited mailing the Internet personal referrals
This paragraph gives a summary of your background and critical skills (hard skills) that make you qualified for the position.
Second Middle Paragraph
This paragraph can be used to demonstrate your persuasive skills (soft skills).
Contact Information and Closing
At the end of the letter talk about your availability for the job, where you can be contacted, and when you are going to contact the hiring person for an appointment to discuss your application. If you have no contact name you may simply want to indicate your anticipation for a response in this part of the letter. Thank the person to whom you are writing for his/her time and consideration of your application.
Paper and Printing
- Use white or ivory (20-25 lb.), 8 ½ x 11 bond paper printed on one side only.
- Use the same paper for resume, cover letter, and envelopes if possible.
- Make sure that there is no shadowing or dirty marks from your printer on the papers.
- Follow instructions in employment ads or recruitment directions.
- Proofread! Look for spelling and formatting errors. Make sure recipient's name, company name, and title are correctly spelled in the letter and on the envelope.
- Proofread again!
- Have another person proofread your letter and resume.
- Be sure there are no errors of fact.
- Sign in blue or black ink.
- Keep a copy of the cover letter and resume for your records.
- Follow up with a phone call, about five days after expected delivery.
Layout and Design
- Follow standard cover letter format.
- Keep the cover letter to one page.
- Set margins at 1 ½”.
- Use a simple, easy to read font style, 10-14 point. (Times, Courier, or Helvetica)
- Use boldface, italics, all-caps and underlining, but don't overdo it.
Planning and Tone
- Tailor each cover letter to one specific position.
- Use industry jargon specific to your career field.
- Identify the employer's key words and use them.
- Make all statements positive. Check the tone by asking yourself if each sentence leaves a positive impression.
- Show originality but not cuteness.
- Use action verbs and phrases .
- Sound determined and confident not desperate.
- Organize context in a reasonable and logical order.
- Use correct grammar.
- Keep sentences short.
- Keep paragraphs short.
- Use short words and simple language.
- Make every word count.
- Punctuate using commas, dashes, and periods.
- Focus on the employer's need for a worker, rather than your need for a job.
- Tell how your skills and personal qualities match the employer's needs.
- Focus on what you can do for the employer and how you contribute to the organization.
- Show you have researched the company double check those facts.
- Be specific avoid general statements.
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Home Cover Letter Help Attention-Grabbing Cover Letter
How to Create an Attention-Grabbing Cover Letter: 7 Tips
Creating an attention-grabbing cover letter for a new job is a difficult task. But once you understand a few key elements that your cover letter must have, you’re well on your way to landing interviews.
What makes creating an attention-grabbing cover letter challenging is that you have to do it in style while staying within the bounds of formality, professionalism, and all the conventions of cover letter writing .
In this article, you’ll find seven practical tips for creating an attention-grabbing cover letter . By applying these tips, you’ll be able to craft a professional and engaging cover letter.
1. Write a compelling introduction
Your cover letter’s first sentence is your opportunity to make a good first impression and state that you’re interested in the job opening.
It’s also your first chance to grab the reader’s attention and compel them to keep reading.
The tired and overused introduction, “I am applying for the position for XYZ,” won’t impress employers.
Your opening statement should do three things:
- Show your interest in the role
- Show you have what it takes to perform in the role
- And show it in style
In the above example, the opener offers a kick: “I am here.” The phrase is rarely used when starting a cover letter , but it still sounds professional and engaging.
Also, the candidate describes their expertise as “seasoned,” which indicates proficiency, and the number of years of experience backs up this statement with proof. This cover letter opening is sure to impress readers and force them to read on.
2. Use tasteful humor in your cover letter
A touch of humor on your cover letter helps to make it stand out because it draws the reader’s interest and enables your personality to show through. Additionally, readers will remember your engaging humor amid the dozens of other applicants.
However, you (or your cover letter writer ) must be super careful when adding humor to your cover letter. The line between tasteful and cringeworthy is thin, especially in a professional environment.
What if your sense of humor doesn’t come out naturally? No problem! After you’ve completed your letter, look back over each part of your cover letter and brainstorm ways of adding humor.
Is there an opportunity in your opening or ending statement, or perhaps in the way you describe one of your accomplishments?
Here’s an example:
I increased our social media followers by 10,000% (a less impressive number when you originally only have 120 followers).
This example achievement proves social media proficiency while providing information on the context. It also shows the candidate is grounded in reality. Most importantly, it offers a humorous element.
3. Find the addressee’s name
Scourge the earth if you have to, but you must find out the name of a person to address your cover letter to .
Start with the job posting. Job ads often give you the name and email of the person responsible for handling incoming job applications.
If not, go through the company website and its LinkedIn page. Search for the team members of the department you’re applying for. Find out the name of the department head if you can’t find the hiring manager.
If nothing pans out, if you know anyone at the company, they might be able to help you with the information. If you come up empty, reach out to people at the organization on LinkedIn and form new connections to get that information.
If all else fails, call the HR department and politely ask for the name of the hiring manager. If you can’t get the contact details from HR, call the company’s customer service department.
4. Do your research about the company
The more you know about the company, the more information you can use to make your cover letter targeted and personalized.
You’ll also get some good material for adding humor to your letter. Maybe the company or department names their employee of the month “Ninja of the Month.” With that, you have valuable information to personalize your cover letter and add a bit of humor to it.
You could add something like this to the opening sentence of your cover letter:
If you’re searching for your next Ninja of the Month, look no further.
Another benefit of thorough company research is that you might be able to find out recent challenges the company is facing, which you could solve with your skills, particularly if you have similar experience. Mention these experiences in your cover letter to boost your chances of landing the job.
5. Demonstrate your confidence
Confidence in a cover letter is like salt and pepper in a dish; those simple flavors make most of the magic happen. Add the right balance of salt and pepper, and you have the perfect dish!
You need an ideal balance of confident words and phrases in your cover letter. For example, use plenty of action verbs . Start your accomplishment statements with strong action verbs such as “developed,” “created,” “carried out,” “transformed,” and “performed.”
Also, quantify your past accomplishments. Hard numbers make your cover letter achievements pop out and make you appear more confident.
Here’s an example of a quantified bullet point:
6. Keep it concise
Brevity and precision make for a powerful cover letter. Dive right into the crux of the matter, referring to your interest in the job.
The second paragraph should conclusively show why you’re the right fit for the job without adding irrelevant details. Use your most significant experience, resume skills , and accomplishments to make your point.
After the second paragraph, add a bullet list of your targeted accomplishments with hard numbers. Choose ones that resonate closely with the tasks you will perform at the prospective job.
Last, when the hiring manager is considering calling you for an interview, make it easier for them by including an impressive call to action.
How should you make a call to action attention grabbing? By adding humor or personalized details.
For example, you might write this:
It’d be great to share with you my plan for solving the problem that you’re facing for moving your legacy system to the cloud. And, just so you know, I’m not afraid of heights!
7. Use a striking cover letter template
It’s helpful to start with a cover letter template. Only after you have gained a sufficient amount of experience creating cover letters will you feel comfortable with creating cover letters from scratch.
It’s advisable that you browse the large selection of cover letter templates available online and choose the one that fits your needs.
Be mindful of the impression you want to make with your cover letter’s appearance. Also, keep in mind industry nuances. Some industries and professions are more formal than others. A colorful cover letter template isn’t a suitable option for a senior accountant role.
Another widely accepted practice across industries is using the same style and format for both the resume and cover letter.
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Written by Lindsay Duston
The author of this article, Lindsay Duston of FindMyProfession.com, has been a certified resume writer for over 18 years. When she is not avidly writing resumes, she is... more
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Best Cover Letter Examples for 2023
Our cover letter examples help with your job application because they show you what to include and how to convince employers you’re the right person for the job. We have 245+ samples from over 18 industries. Plus, we give advice and tips on how to use cover letters in various hiring situations.
Popular cover letter examples
Here are some of our most-viewed cover letter samples.
Don’t see your job title? Keep scrolling to search for the exact job title you need,and find hundreds more examples below!
Search cover letters by job title
Use this search bar to scan all the cover letters in our database and find one for the exact role to which you’re applying.
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Universal cover letter example
Every cover letter should include the same sections as the sample seen here, regardless of the job.
All cover letters should include these five sections:
- This belongs at the top of the document, where you include your contact info and the address of the person to whom you are writing.
- You should identify the person you are writing to by name .
- An attention-grabbing opening paragraph where you introduce yourself, mention the role you want and briefly explain what makes you qualified.
- One or two paragraphs that tell a story about your relevant professional experience, career growth, achievements or skills.
- A final paragraph that restates your interest in the role, thanks the hiring manager for their time, and expresses hope for a future chat or meeting.
- A formal sign-off with your name.
Also known as a job application letter, our cover letter samples help you write a cover letter .
A cover letter example for your industry or job title shows exactly how the end result should look. Use them for inspiration as you write your own!
For even more help, use our Cover Letter Builder !
It’s a great tool that gives step-by-step guidance, features 30+ cover letter designs and provides industry-specific phrasing created by resume experts.
Our builder will eliminate the guesswork of writing a cover letter, and save you a lot of time!
Cover letter examples by industry and job title
Looking for a sample cover letter for a resume in your industry? Check out our examples listed by job title and organized by industry.
- Accounting & Finance
- Customer Service
- Hotel & Hospitality
- Human Resources
- Information Technology
- Safety & Security
Accounting & Finance Cover Letter Examples
Study our accounting and finance cover letter samples for your job application to multiply your chance for success. See how other candidates describe their math skills, tax code knowledge and education to earn these roles.
- Accounting Clerk
- Accounting Manager
- Internal Audit Manager
- Junior Accountant
- Payroll Accountant
- Revenue Manager
Administrative Cover Letter Examples
A cover letter demonstrates your organization and communication skills before you step into the office. These administrative letter examples will help you get ready to write. Use our cover letter examples for the job you desire.
- Administrative Assistant
- Data Collector
- Data Entry Clerk
- Deputy Clerk
- Executive Assistant
- Office Manager
- Personal Assistant
Business Cover Letter Examples
Here are good cover letter examples for business roles. They’ll help you see the selling points your job competition uses to frame their experience.
- Assistant Director
- Business Analyst
- Business Consultant
- General Manager
- Operations Manager
- Risk Manager
- Shift Manager
Construction Cover Letter Examples
We’ve got example cover letters that you can use as blueprints for your own solid introduction. Get inspired and learn how other job seekers are framing their skills in the construction field.
- Construction Supervisor
- Crane Operator
- General Contractor
- Independent Contractor
- Manual Labor
- Site Supervisor
Customer Service Cover Letter Examples
Writing a cover letter is a breeze if you’ve got the patience and communication skills required for customer service roles. Just stick to the script! Write a great letter using our cover letter examples to guide you.
- Airline Customer Service
- Call Center Representative
- Customer Service Associate
- Customer Service Manager
- Customer Service Representative CV
- Room Attendant
- Service Coordinator
- Ticket Agent
Education Cover Letter Examples
A good cover letter example can show you what you should say to get hired. Study our education cover letter examples below. They’ll help you brainstorm and craft a cover letter worthy of a gold star.
- Academic Dean
- Admissions Counselor
- Assistant Superintendent
- Assistant Teacher
- Director of Admissions
- Instructional Designer
- Literacy Coach
- Preschool Director
- School Guidance Counselor
- School Principal
- School Superintendent
Fire Fighting Cover Letter Examples
Our firefighting example cover letters provide you with good ideas for how you can tell your own career story.
- Fire Inspector
Healthcare Cover Letter Examples
Give your job search the booster shot it needs, a cover letter that demands attention. Our cover letter samples will help you write your own letter that will impress hiring managers and land you an interview.
- Assisted Living Manager
- Health Care Assistant
- Medical Billing Specialist
- Medical Interpreter
- Medical Office Assistant
- Patient Care Coordinator
- Patient Care Technician
- Patient Service Representative
- Personal Care Assistant
- Speech Therapist
- Wellness Activities Assistant
Hotel & Hospitality Cover Letter Examples
Our cover letters are at your service! Check out our collection of hospitality cover letter samples below. They’re full of great ideas for describing your passion for hospitality, guest satisfaction and great service.
- Guest Service Representative
- Hotel Concierge
- Hotel Guest Service Agent
- Hotel Manager
- Hotel Receptionist
- Retail and Restaurant Associate
Human Resources Cover Letter Examples
HR is often responsible for hiring at many companies, so your cover letter should be top-notch. Review our cover letter samples for HR positions. See how others describe their skills in hiring, managing and developing talent within a company.
- Benefits Analyst
- Compensation and Benefits
- Corporate Recruiter
- Employment Advisor
- HR Business Partner
- HR Coordinator
- HR Executive
- Human Resource Specialist
- Human Resources Generalist
- Human Resources Manager
- Organizational Development
- Recruiting and Employment
- Recruitment Coordinator
- Technical Recruiter
- Training and Development Manager
Information Technology Cover Letter Examples
Nearly every modern business needs technical support. Get insight into how others sell their tech skills. Take advantage of our great cover letter examples to help land the IT job you desire.
- Chief Technology Officer
- Computer Technician
- Data Coordinator
- IT Service Manager
- Project Officer
- Service Delivery Manager
- Service Desk Analyst
- Technology Director
Janitorial Cover Letter Examples
Spruce up your cover letter to score a new job with our maintenance and janitorial example cover letters below. They’ll help you craft a letter that shows employers you’ll keep their workplaces up and running.
- Cleaning Professionals
- Executive Housekeeper
- Housekeeping Supervisor
Marketing Cover Letter Examples
If your resume is your personal branding statement, your cover letter is the sales pitch to get hired. Hone your message for marketing and advertising positions by looking over cover letter example letters here.
- Account Manager
- Advertising Operations Manager
- Analytics Manager
- Brand Manager
- Chief Marketing Officer
- Digital Marketing Manager
- E Commerce Manager
- Market Researcher
- Product Marketer
- Public Relations
- Social Media Manager
Medical Cover Letter Examples
Our cover letter samples for medical professionals will show hiring managers you’ve got the necessary skills, schooling and work experience to succeed. We’ve got examples from every medical specialty.
- Clinical Research Assistant
- Dialysis Patient Care Technician
- General Practitioner
- Health And Safety Officer
- Hospital Clerk
- Medical Records Clerk
- Nursing Home Administrator
- Optical Assistant
- Respiratory Therapist
- Ultrasound Technician
Retail Cover Letter Examples
Earn a new job in retail with a stellar cover letter. See how our cover example letters for retail jobs demonstrate the full range of skills needed in the industry.
- Area Manager
- Assistant General Manager
- Assistant Merchandiser
- Merchandise Associate
- Mobile Sales Pro
- Retail Assistant Store Manager
- Retail Merchandiser
- Retail Sales Associate
- Retail Supervisor
- Store Manager
- Supermarket Cashier
Sales Cover Letter Examples
Sell your future employer on hiring you with an excellent cover letter. Browse through our sales cover letter samples for one matching the role you want.
- Automotive Salesperson
- Client Relationship Manager
- Franchise Owner
- Inside Sales Representative
- Medical Sales Representative
- Outside Sales Representative
- Regional Manager
- Sales Account Executive
- Sales and Marketing Coordinator
- Sales Coordinator
- Sales Director
- Sales Operations Manager
- Sales Representative
- Sales Supervisor
- Technical Sales Representative
- Territory Sales Manager
Safety & Security Cover Letter Examples
Secure a job by submitting a great cover letter. Check out some top-notch security cover letter samples to see how you can best sell your own experience to employers.
- Director of Security
- Loss Prevention Manager
- Protection Officer
- Safety Coordinator
- Safety Manager
- Security Guard
- Security Officer
- Security Supervisor
Transportation Cover Letter Examples
A cover letter is a vehicle to accelerate your job hunt. Take a look at our transportation application letter examples for ideas on how to impress hiring managers. They’ll help you arrive at your next job.
- Fleet Manager
- Freight Associate
- Passenger Service Agent
- Transportation Customer Service Advisor
- Transportation Manager
Cover letter examples for every scenario
Use the example letters below to find the right words or phrases to explain yourself in different professional scenarios.
When you are new to the workforce, a cover letter can help you fill in the work gaps of your resume by pointing out the skills, education and training you possess that make you an excellent fit for the role.
A cover letter is valuable if you have limited work or internship experience. It helps you draw a direct connection between the experience and education milestones you cite in your resume to the role to which you’re applying.
If you have an employment gap on your resume, a hiring manager will likely wonder why. In this case, a cover letter is perfect for explaining your situation. In the body of your cover letter, briefly mention why you stepped away from the workforce, such as because of a layoff, family emergency or to raise children. Keep it brief, though; the purpose of the cover letter is to focus on your credentials and what you bring to the table.
When you want to make a career change, your cover letter provides the space to explain your motivation and reasons for doing so. Remember, the letter should focus on what you’ll offer the employer, so keep your explanation for making the change brief. The bulk of your cover letter should highlight your relevant work experience and transferable skills .
A cover letter is critical when seeking a promotion or transfer with your current employer. This type of cover letter explains your motivation for applying for the promotion and why you believe you would excel in the new role.
If you have a connection who works at the company you’re applying to or is a colleague of the hiring manager, the first paragraph of your cover letter is where you should mention your connection. It will increase your chances of getting the job if someone with close knowledge told you about it.
If you’ve had your eye on a company you’d like to work for but haven’t seen any job openings, you can use your cover letter to explain that. Your introduction should explain what makes you passionate about working for this company. In addition, you should outline the skills and type of role you would like.
Have a lead on a great role that will open in the future? There’s no need to wait for it to be posted to the job board. View our sample letters of interest for a job you want, even if it hasn’t been posted yet. Learning to write this type of letter can set you apart from the competition.
What is a cover letter?
A cover letter is a document that accompanies your resume when applying for a job. Its aim is to introduce yourself, outline your skills and experience, and explain why you would be the best fit for the role.
Cover letters shouldn’t be long, just a few paragraphs –– about 250 words or one double-spaced page.
They are a great way to convey your enthusiasm for the position or company and discuss what interests you about the role. Personalize your letter by directly addressing the hiring manager or recruiter.
What does a cover letter look like?
A cover letter looks like any other standard business letter: It consists of a recipient address, a greeting, two to three body paragraphs (the main text) and a signature. It’s three to four paragraphs long and should all fit on a single page.
While a cover letter will always consist of the same parts, you can change the appearance by changing details such as the font or adding a touch of color.
If you’re uncertain about what a cover letter looks like, it’s a good idea to use a cover letter template .
A template is just a preformatted document that takes care of the visual elements of your cover letter. That way, you can focus on the message of your cover letter instead of the design.
How important are cover letters when applying for jobs?
Cover letters are very important to apply for jobs. The only time that you shouldn’t include one is if the job post requests that you don’t or if the website you’re using to apply for a job does not allow you to attach one.
Even if it’s not requested, submitting a cover letter will help attract the attention of hiring managers. It’s a way to show that you have solid communication skills and expand on your resume’s key skills.
Since it’s more space to advertise yourself than a resume alone, it helps you better sell yourself. Cover letters are critical because you may be at a disadvantage for the job if you don’t take the time to include one, and other candidates do.
What are three good cover letter tips to remember?
Here are three helpful cover letter tips:
- Customize your cover letter for every role. Make sure you tailor your letter to the employer’s needs based on what it says in the job post. That way, it speaks to an employer’s needs and better appeals to them. Furthermore, many companies use applicant tracking systems (ATS). ATS is software that scans your resume and cover letter for specific phrases. Targeting your cover letter to the job post helps ensure that you pass an ATS.
- Go deeper than what’s on the resume. Cover letters should elaborate on key details in your resume, not repeat them. For example, instead of just restating that you are organized, you could expand on this by including a line about how you used that skill to revamp the company filing system, which increased efficiency. Turn the lifeless details of your resume into an engaging story!
- Use numbers and metrics. Including numerical metrics helps quantify your skills to a potential employer. Saying something like, “Analyzed ways to reduce costs, enhance revenues and improve profits 33%,” will help you. That’s because numbers pop out and grab the attention of the person reading your cover letter. Furthermore, they add more detail to your abilities and performance level.
What should be in a well-written cover letter?
Our sample cover letters show you all the elements of a strong cover letter. At its most basic, a well-written cover letter is composed of five key sections:
- Header: The header of your cover letter contains your contact information. Include your telephone number, professional email address and links to your LinkedIn profile, personal website or online portfolio, if applicable.
- Greeting: Do your research to find the hiring manager’s name and address your cover letter to that person. If it’s not listed in the job ad, research LinkedIn or the company website to identify the right person. In a pinch, find the name of someone in the recruiting department and address your letter to that person. Avoid generic greetings, such as “To whom it may concern,” if possible.
- Opening paragraph: The opening paragraph of your letter should mention the name of the company and the job title to which you are applying. It should also briefly say why you are applying for the job. Then, you should cite the top skills that make you qualified for the role.
- Body paragraph(s): The body of your cover letter is its longest, most important section. It’s one or two paragraphs where you expand on the most relevant parts of your experience or education. Whereas in the opening paragraph, you tell the employer you’re right for the job, in these paragraphs, you should show them by using numbers or telling a story that illustrates your abilities. This is the section where you should use data and metrics in this section to detail to recruiters the impact your work has had and what you will bring to the table if hired.
- Closing paragraph: Your closing paragraph should briefly summarize your enthusiasm for the role and express hope for a future discussion. Then, thank the reader for their time. Sign off with a formal closing statement like “Regards” or “Sincerely” and your name.
Is it OK to have a two-page cover letter?
Cover letters should be focused and concise, so it’s not advised to go past one page. That’s the accepted standard practice for cover letters.
That’s because recruiters often get hundreds of applications for a single job opening and don’t have time to read long letters. That’s not to mention including a cover letter that is longer than other candidates’ may look sloppy and unprofessional.
How should I prepare my cover letter?
There are two ways to write a cover letter:
- You can do it the old-fashioned way, from scratch. That means formatting your page, brainstorming what to say, writing and then editing your document.
- Use a modern tool: Our Cover Letter Builder . It uses computer automation to make creating a resume much easier than doing it from scratch!That’s because it’s like having an expert guide you through the process. All you have to do is answer a series of easy-to-follow prompts.Best of all, our builder offers suggested prewritten text suggestions crafted by our team of career experts. They’re all targeted to the job title for which you’re applying.This extra help saves time compared to doing it the old-fashioned way. You can complete a cover letter in under 15 minutes!
See more on our FAQ Page
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A cold call cover letter (also known as an unsolicited cover letter) is a document you send with your resume for a position that isn't officially open. Just like a cover letter for a resume, a cold cover letter highlights your skill set and job experience to convince the recruiter that you're the person for the job.
An unsolicited application letter allows applicants to clearly state their reason for contacting the company, their primary skill set and how they could help the business succeed. It's also important to close the letter with a call to action, such as desire for an interview or to speak further with a company representative.
A cold cover letter is an uninvited inquiry to an employer, recruiter or other hiring manager regarding possible job opportunities. Cold cover letters' potential advantages include creating a job that didn't previously exist, gaining early consideration for a position that hasn't yet been advertised and expanding your network of contacts.
Unsolicited Cover Letter Dear Sir/Madam, I would like to take this opportunity to express my interest in working for your company. Recently read an article about how you were considering hiring new staff and would like the opportunity to be considered for one of the positions.
The cover letter of an unsolicited application is all about a flaming plea and your passion (for the job). You can put any other facts in your resume. Here we have a great example that lists the applicant's most important and relevant skills for the organization: Example letter for unsolicited job applications Dear Sir or Madam,
A person writing a solicited application letter often includes where he heard about the opening. A person writing an unsolicited letter often states where he heard about the company. Both types of letters are used to state details about the writer's qualifications, background and skill.
Also called a letter of inquiry, an unsolicited cover letter with attached resume may prove effective in your job search because the majority of jobs are never advertised in newspapers nor...
An unsolicited cover letter. requires several modifications from a standard solicited cover letter. opens immediately with a proposition about how you can add value to a company. often summarizes abilities and attributes with a bulleted list. Once you have written your cover letter, you should.
An unsolicited cover letter is used to pitch yourself to a potential employer, either for an existing job opening, or as a way of introducing yourself to a company you'd like to work with. The former is known as "prospecting," and is used to let an employer know who you are and what kind of job you're looking for.
What is a unsolicited letter? An unsolicited cover letter is a letter that expresses interest in working for an employer who may or may not have a job opening. Since you are writing this letter for a job which may not even be open, it's important that you address your inquiry to a specific person.
What is an open cover letter? An open cover letter, also known as an unsolicited or cold cover letter, is a document describing your interest in working for a company. Typically, you send an open cover letter to a company that isn't advertising any jobs or positions at your level.
Use the first sentences of your cold letter to introduce yourself. Mention the role you'd like to fill in the company and why you believe you're a proper fit. Give the reviewer a better idea of who you are to encourage them to read your letter to the end. 6. State why you are interested in the company.
Unsolicited cover letters are one way to stand out from the crowd and show employers why they should choose you over other applicants. With an unsolicited cover letter sample in hand, it's easy to get started writing your own! In recent years, more and more people cannot find their job.
The cover letter of an unsolicited application is the most important part. It has to make clear that you're familiar with the company, and that you can benefit the company with your qualifications and your professional experience. You can convey this by referring to company-specific details and by tailoring your cover letter to the company.
An Unsolicited Application Letter Acts as a Cover Letter Think of an unsolicited application letter in the same way you would a cover letter. The employers you contact have no information about you and know nothing about you or why you would be a good fit for that company.
A cold call cover letter (also known as an unsolicited cover letter) is a document that you send with your resume for a position that isn't currently advertised. A cold cover letter, like a resume cover letter, showcases your skill set and professional experience to persuade the recruiter that you're the right person for the position.
Whatever you decide to open with, make it memorable. 2. A Clear Pitch. Use the next few paragraphs of your cover letter to "hit them with the strongest results you have that are aligned with the opportunity," Godfred says. Ryan Kahn —Muse career coach and founder of The Hired Group —calls this your pitch.
Solicited means to approach with a request or a plea. And unsolicited means the exact opposite—to not approach with a request or plea. It's as simple as that. So again, a solicited application letter has been requested. Here's an example of an unsolicited document in the world of job applications.
Unsolicited Cover Letter Example (2023) ATS-FRIENDLY CV TEMPLATES VIEW MORE. English.
The cover letter is usually the first item an employer reads from you. Your letter should immediately indicate what position you are applying for and then give information that demonstrates why you should be considered for the position. Do not repeat all of the information contained in your resume. ... an unsolicited mailing; the Internet;
In this article, you'll find seven practical tips for creating an attention-grabbing cover letter. By applying these tips, you'll be able to craft a professional and engaging cover letter. 1. Write a compelling introduction. Your cover letter's first sentence is your opportunity to make a good first impression and state that you're ...
Earn a new job in retail with a stellar cover letter. See how our cover example letters for retail jobs demonstrate the full range of skills needed in the industry. Area Manager. Assistant General Manager. Assistant Merchandiser. Merchandise Associate. Mobile Sales Pro. Retail Assistant Store Manager. Retail Merchandiser.