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How and Why to Write a Great Cover Letter

Student working in career planning guide

A cover letter is a one-page business letter that you submit when applying to a job, along with your resume. As a piece of persuasive writing, your cover letter will aim to convey to the employer why you’re a great candidate for the role.

Cover letters … the 3-minute version

What is the purpose of a cover letter?

With your cover letter, you’ll aim to:

How do I write a cover letter?

Before writing, research the employer.

Learn enough about the organization to articulate why you are a strong fit for that firm. Here are some things you can do:

Analyze the job description

Look for skills, duties, and qualifications of the job so you can design your letter to match these as much as possible.

Reflect on your experience and motivation

Identify skills and personal qualities you have developed which will be useful in this role. Ask yourself:

Writing Your Cover Letter: Format and Structure

Writing Your Cover Letter: Content

Your cover letter should answer who, what, when, where and why you are applying for the opportunity.

Introduction : State the position for which you are applying, where you found out about the job, who you are and why you are interested in/qualified for this job and company in particular. If you spoke with someone in the company or were referred by a connection ask if you can include that person’s name and mention your conversation.

Body : The body of the cover letter may be one or two paragraphs. Highlight your qualifications and emphasize your strengths which are most relevant to the industry, organization, and position. Be specific. Use 2-3 examples of your work or academic experience to communicate your motivation and how your skills and experience prepared you for the job. Structure your letter based on relevance not chronology. Explain how you will be valuable to the employer. Do not discuss or apologize if you feel you lack experience or accomplishments.

Conclusion : Thank the reader and reaffirm your interest in the position or organization. Keep your tone positive and enthusiastic. Your cover letter should be specific to the firm and explain why you would be a good fit to work there.

Check out our example of how to structure your cover letter content .

Checking Your Work

Use our Cover Letter Checklist to make sure your format and content is in line with best practices.

When should I write a cover letter?

Not all jobs require cover letters. So, how do you decide whether to submit one?

Pro-Tip: If you’re applying to several similar opportunities, creating a draft cover letter in advance, geared toward that type of opportunity, can be a helpful way to save time in your actual application process.

Submit a Cover Letter when…

Consider Submitting a Cover Letter when…

No Need to Submit a Cover Letter when…

Related Resources

Sample cover letters.

These sample cover letters will help you get started and give you an idea of what to include in your own letters!

How to Write a Cover Letter in 2023 | Beginner's Guide

After weeks of heavy job search, you’re almost there!

You’ve perfected your resume.

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send your application and call it a day, you remember that the job ad requires a cover letter.

Now you’re stuck wondering how to write a cover letter ...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think.

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

So, let’s get started with the basics!

What is a Cover Letter? (and Why It’s Important)

A cover letter is a one-page document that you submit as part of your job application (alongside your CV or Resume).

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can spark the HR manager’s interest and get them to read your resume.

A bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder. So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

How does a good cover letter look, you might ask. Well, here’s an example:

Keep in mind, though, that a cover letter is a supplement to your resume, not a replacement. Meaning, you don’t just repeat whatever is mentioned in your resume.

If you’re writing a cover letter for the first time, writing all this might seem pretty tough. After all, you’re probably not a professional writer.

The thing is, though, you don’t need to be creative, or even any good at writing. All you have to do is follow a tried-and-tested format:

Or, here’s what this looks like in practice:

How to Write the Perfect Cover Letter (And Get Hired!)

Now that we’ve got the basics out of the way, we’re going to guide you through the process of writing a cover letter step by step.

Step #1 - Pick the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, visual template?

You can simply pick one of our hand-picked cover letter templates , and you’ll be all set in a jiffy!

As a bonus, our AI will even give you suggestions on how to improve your cover letter on the go.

Step #2 - Start the Cover Letter with a Header

As with a resume, it’s important to start your cover letter with a Contact Information section:

Here, you want to include all essential information, including:

In certain cases, you might also consider adding:

And here’s what you shouldn’t mention in your header:

Step #3 - Greet the Hiring Manager

Once you’ve properly listed your contact information, you need to start writing the cover letter contents.

The first thing to do here is to address the cover letter to the hiring manager .

That’s right, the hiring manager! Not the overly popular “Dear Sir or Madam.” You want to show your future boss that you did your research and are really passionate about working with their team.

No one wants to hire a job seeker who just spams 20+ companies and hopes to get hired in any of them.

So, how do you find out who’s the hiring manager? There are several ways to do this.

The simplest option is to look up the head of the relevant department on LinkedIn. Let’s say you’re applying for the position of a Communication Specialist at Novoresume. The hiring manager is probably Head of Communications or Chief Communications Office.

So, you do a quick lookup on LinkedIn:

And voila! You have your hiring manager.

Or let’s say you’re applying for the position of a server. In that case, you’d be looking for the “restaurant manager.”

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Here are several other greetings you could use:

Step #4 - Write an Attention-Grabbing Introduction

First impressions matter, especially when it comes to your job search.

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph .

The #1 problem we see with most cover letter opening paragraphs is that they’re usually extremely generic. Most of them look something like this..

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say pretty much anything except the fact that you’ve worked the job before.

Do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.

So now, let’s make our previous example shine:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed their sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job.

See the difference between the two examples? If you were the hiring manager, which sales manager would you hire, Jonathan or Michael?

Now that we’ve covered the introduction, let’s talk about the body of your cover letter. This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company.

So, let’s get started...

Step #5 - Explain why you’re the perfect person for the job

This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.

But first things first - before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.

For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. You scan the job ad and see that the top requirements are:

Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our example:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+ . As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy , images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

Google Search

Are you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Learn how to write an internship cover letter here.

Step #6 - Explain why you’re a good fit for the company

Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button.

Well, no. You’re not quite there yet.

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary .

Meaning, you also need to convince the HR manager that you’re really passionate about working with them.

How do you do this? Well, as a start, you want to do some research about the company. You want to know things like:

So, get to Googling. Chances are, you’ll find all the information you need either on the company website or somewhere around the web.

Then, you need to figure out what you like about the company and turn that into text.

Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.

You’d write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device.

I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech. As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.

What you don’t want to do here is be super generic for the sake of having something to write. Most job seekers tend to mess this one up. Let’s take a look at a very common example we tend to see (way too often):

I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe with me.

See what’s wrong here? The example doesn’t really say anything about the company. “Culture of Innovation” is something most companies claim to have.

The same goes for “values of integrity and transparency” - the writer just googled what the values for the organization are, and said that they like them.

Any hiring manager that reads this will see through the fluff.

So, make sure to do a lot of research and come up with good reasons why you're applying.

Step #7 - Wrap up with a call to action

Finally, it’s time to finish up your cover letter and write the conclusion.

In the final paragraph, you want to:

And now, let’s turn this into a practical example:

So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the most out of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your facebook marketing goals.

Step #8 - Use the right formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions to a cover letter:

And we’re finally done! Before sending off the cover letter, make sure to proofread it with software like Grammarly, or maybe even get a friend to review it for you.

Does your cover letter heading include all essential information?

Do you address the right person? I.e. hiring manager in the company / your future direct supervisor

Does your introductory paragraph grab the reader's attention?

Do you successfully convey that you’re the right pro for the job?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

Did you finalize the conclusion with a call to action?

Did you use the right formal closure for the cover letter?

5+ Cover Letter Examples

Need some inspiration? Read on to learn about some of the best cover letter examples we’ve seen (for different fields).

College Student Cover Letter Example

Middle Management Cover Letter Example

Career Change Cover Letter Example

Management Cover Letter Example

Senior Executive Cover Letter Example

Want to discover more examples AND learn what makes them stand out? Check out our guide to cover letter examples .

Next Steps in Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application is for naught.

After all, a cover letter is just an introduction. Imagine going through all this effort to leave an amazing first impression, but flopping at the end because of a mediocre resume.

...But don’t you worry, we’ve got you covered on that end, too.

If you want to learn more about Resumes & CVs, we have a dedicated FREE guide for that. Check out our complete guide on how to make a resume , as well as how to write a CV - our experts will teach you everything you need to know in order to land your dream job.

Or, if you’re already an expert, just pick one of our resume templates and get started.

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

At Novorésumé, we’re committed to helping you get the job you deserve, every step of the way! Follow our blog to stay up to date with the industry-leading advice. Or, check out some of our top guides…

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What Is a Cover Letter?

Understanding cover letters, types of cover letters, how to write a cover letter, tips for writing a cover letter.

Cover Letter FAQs

The Bottom Line

Career Advice

What Is a Cover Letter? Types and How To Write One

Andrew Ancheta is a finance editor who has reported extensively on cryptocurrency, NFTs, economics, and history. He previously worked as an editor for China Daily.

A cover letter is a written document commonly submitted with a job application outlining the applicant's credentials and interest in the open position. Since a cover letter is often one of only two documents sent to a potential employer, a well- or poorly-written letter can impact whether the applicant is called for an interview .

Key Takeaways

7 Cover Letter Blunders

Most job postings are done online and no longer require a physical application. Instead, applicants send companies a copy of their resume along with a cover letter either by email or with a hard copy through the mail. A resume offers a glimpse into the professional and academic experience of a potential employee. The cover letter, on the other hand, acts as an introduction written by the candidate to express their interest in the position and what makes them the best fit for the job.

A good cover letter complements a resume by expanding on items relevant to the job. In essence, it's a sales pitch that describes why the applicant is the best person for the position. Career experts advise job seekers to spend time customizing each cover letter for the particular position, rather than using a generic missive. Although this requires extra effort, it can be very helpful in allowing an applicant to stand out above the competition.

The cover letter provides information to the employer about who the candidate is as a professional and as a person. This includes their areas of interest, professional goals, knowledge, skills they've gained over the years, achievements, passions, and aspirations. The cover letter should be a one-page document that provides a clear and concise idea about why the candidate is the best person for the job . It should also highlight the cultural fit.

While there is no set template for a cover letter, the type of letter that you write will depend on the requirements of each individual company or employer. The information that is included in a cover letter will vary depending on the goals and purpose of your application.

When employers post a job ad that requires a cover letter, they may specify certain requirements for the cover letter to address. For example, they may require applicants to answer certain questions, or to respect a certain word limit. It is important to follow these requirements, as they reflect on the applicant's ability to understand and follow directions.

If the employer does not set any expectations, a typical cover letter should be about a page or less, and may include a formal greeting, contact information, and links to the applicant's portfolio or work. It should highlight any special skills, and explain why you would be a good fit for the position. This is your chance to impress the employer: Even if your resume does not have everything an employer wants, a well-written cover letter can make the applicant stand out from the crowd.

However, it is possible to include too much information. Most employers will simply glance at the majority of their cover letters, and a long-winded essay might end up at the bottom of the pile. A few short paragraphs explaining your skills, and why you chose that specific employer, should be enough to put your best foot forward.

Writing a cover letter doesn't have to be tedious—even though it may seem like it's a chore. Here are a few simple tips you may want to consider when composing your cover letter:

A simple, focused cover letter without any typos or grammatical errors will get you noticed by potential employers.

A perfect resume can often be sabotaged by a poorly thought-out cover letter or one that is laden with mistakes. Whether you include the letter as per required submission guidelines, or you simply want to emphasize your interest in the job, make sure you avoid making these blunders.

How Long Should a Cover Letter Be?

According to Indeed , a leading job-seeking site, a typical cover letter should be about three or four paragraphs long and highlight any special experience or achievements that make the applicant exceptionally well-suited to the position.

How Do You Start a Cover Letter?

A cover letter should start with a formal greeting, preferably addressed to the hiring manager. If you do not know who will be reading your cover letter, a generic "to whom it may concern" is an acceptable, albeit old-fashioned, way to address a cover letter. It is also acceptable to address the letter to a title, such as "Dear Hiring Manager," or "Dear Talent Acquisition Team."

What Should a Cover Letter Contain?

An effective cover letter should highlight the applicant's skills, experience, and any achievements that make them a good fit for their prospective employer. It is also a good chance to mention anything that is not included in the resume: For example, if an applicant is drawn to a certain employer because they love a certain product, the cover letter is a great place to mention it. Make sure your cover letter also includes your name and contact information.

In a competitive jobs market, an effective cover letter is one way to make a job application stand out. This is a chance for an applicant to demonstrate why they think they would be a good fit. However, a poorly-written or meandering cover letter can hurt an application more than it helps.

Harvard Extension School. " Resources and Cover Letters: An Extension School Resource ," Pages 3 and 5.

Harvard Extension School. " Resources and Cover Letters: An Extension School Resource ," Page 5.

Jobscan. " Cover Letter Formats ."

Indeed. " What Is a Cover Letter? "

Indeed. " How to Address a Cover Letter (With Examples). "

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Job Jumpstart

What is a cover letter and why do i need one.

What is a cover letter?

A cover letter serves as an introduction to your résumé and is written with a specific job in mind.

The main role of a cover letter is to introduce yourself to the employer and encourage them to read your résumé. It also aims to show them that you are the right person for their business.

Your cover letter should outline your qualifications, experience, and positive work traits that are relevant to the job.

A well-written cover letter also shows that you have strong written communication skills.

Below is an example over letter:

I am applying for the position of Ride Attendant at Homunculus Park. I have recently completed a Cert IV in Health & Safety and understand the importance of attention to detail and diligence when helping young people onto rides.

I have experience working in fashion retail. In this role, I have demonstrated a range of relevant skills, including customer service, problem-solving and reliability. I have also volunteered at the Folk Festival and have experience handling ticket systems. I am able to work a range of shifts, including night and weekends, and am able to get to work early in the morning for opening.

Please find attached my résumé which further outlines my relevant skills and experience. I welcome the chance to talk with you about this opportunity as I think I am a good match for this position.

Thank you for your consideration.

Tips to writing a cover letter

Some tips to remember when writing your cover letter:

Need more information?

For more information to help you write a killer cover letter, check out our article 'Avoid these four cover letter mistakes' .

You can also complete our workbook 'How to write a cover letter' .

These tools can help you:

Tailoring your job application.

Tips on tailoring your job application to meet the employer's requirements.

Cover letter quality check

Tips to help you ensure your cover letter is high quality and error-free.

How to write a cover letter

Use this workbook to help you develop a cover letter you can adapt for each job you apply for.

Avoid these four common cover letter mistakes.

Why you must use keywords in your job application

How to tailor three different types of job applications

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Cover Letter

What Is a Cover Letter for a Job? Definition, Purpose, Meaning

Everyone has heard of one, but what is a cover letter for a job and what does it do? Here’s a simple explanation plus a full toolbox of cover letter advice.

As seen in:

Here’s a brief roundup of what a cover letter for a job is:

Though it is personalized, a cover letter for a resume should also be clean and visually organized.

Here is a cover letter sample created with our cover letter builder .

Want to write your cover letter fast? Use our cover letter builder. Choose from 20+ professional cover letter templates that match your resume. See actionable examples and get expert tips along the way.

Create your cover letter now

Sample cover letter for a resume— See more cover letter examples and create your cover letter here .

See that? This resume cover letter presents the candidate in a memorable way telling stories that show his skills and experience match what the employer seeks. It’s also well-organized and long enough.

The difference between a resume and a cover letter is clear: a resume is a list of specs and a cover letter is a full-blown marketing campaign. Yes, it still mentions facts and figures, but it puts them out the in the form of a story.

You can find more in-depth information on how to write cover letters in our dedicated guides:

Now, let’s discover why cover letters are still a thing nowadays.

What’s the Purpose of a Cover Letter for a Job in Today’s Hiring?

Ever wondered why it’s called a cover letter? Back when dinosaurs roamed the earth, people submitted job applications on paper. The cover letter served as the actual cover page for the resume.

It doesn’t work like that today of course. Now it’s just a smart way to provide context to your application, convey motivation, show your personality, etc.

Regardless, you still need a cover letter and it’s still important. Here’s why:

What is the Point of a Cover Letter?

The purpose of a cover letter is to provide additional background information about your application. The goal of the cover letter is to highlight your best qualifications, explain what's missing from your resume, and show a bit of your personal story. It shows your commitment to the potential job, as it requires extra time on your part to write one.

Pro Tip: Do you always need a cover letter? It is important in four cases: if the job ad requires it, if the recruiter requests it, if you're applying directly to a person and know their name, or if someone has referred you for the position.

When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check . Start building a professional resume template here for free .

When you’re done, Zety’s resume builder will score your resume and tell you exactly how to make it better.

Is there anything we didn’t cover? Still not convinced you need a resume cover letter? Hit us up in the comments section. We’d love to help.

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What Does the Best Cover Letter Look Like in 2023

Not sure what a cover should look like? Confused by all the contrasting guidelines? Here’s an article that will straighten out all your queries once and for all.

What Is a Résumé? Meaning, Definition & Use

What is a resume (or résumé if you're feeling a bit pretentious), what is its purpose, and how to use it.

Cover Letter Outline as Suggested by Career Experts [+Tips]

Having trouble putting thoughts to paper? Take the guesswork out—our cover letter outline will make things super simple.

Status message

Key elements of a cover letter.

The cover letter is usually the first item an employer reads from you. Your letter should immediately indicate what position you are applying for and then give information that demonstrates why you should be considered for the position. Do not repeat all of the information contained in your resume. Instead, highlight or elaborate on resume items that are directly applicable to the position for which you are applying. The following information should be included in your cover letter.

Information about you

Begin your cover letter with your contact information. It should be in block style, on the left margin of your paper, towards the top. Name Current home address Telephone number

Include a date as you would do with any business letter.

Contact Person's Name, Title, Employer, and Address

Including a specific name can get your letter and resume to the hiring manager more quickly and can be an effective personal touch. If you are applying for an advertised position that does not give a name to contact, call the company and ask for the department manager's name.

Choose the appropriate way to address the contact person. For example: Dear Mr. Johns (if a man's name is the contact) Dear Ms. Smith (if a woman's name is the contact) Dear Prospective Employer (if there is no contact name)

Opening Paragraph

In the opening paragraph tell how you learned about the position. You may, for example, know of a job through: a classified advertisement an unsolicited mailing the Internet personal referrals

Middle Paragraph

This paragraph gives a summary of your background and critical skills (hard skills) that make you qualified for the position.

Second Middle Paragraph

This paragraph can be used to demonstrate your persuasive skills (soft skills).

Contact Information and Closing

At the end of the letter talk about your availability for the job, where you can be contacted, and when you are going to contact the hiring person for an appointment to discuss your application. If you have no contact name you may simply want to indicate your anticipation for a response in this part of the letter. Thank the person to whom you are writing for his/her time and consideration of your application.

Other Considerations:

What is a cover letter and why are they important?

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VIDEO

Introduction to Cover Letters
Sample Cover Letter
Cover Letter Online Workshop
Crafting an Effective Cover Letter
VIDEO: 4 common cover letter mistakes you should never make again
Creating a Cover Letter

COMMENTS

What Is a Cover Letter? (And How To Write One)
A cover letter, also known as an application letter , is a document you send with your resume that provides additional information about
How and Why to Write a Great Cover Letter
A cover letter is a one-page business letter that you submit when applying to a job, along with your resume. As a piece of persuasive writing, your cover
How to Write a Cover Letter in 2023
A cover letter is a one-page document that you submit as part of your job application (alongside your CV or Resume).
What Is a Cover Letter? Types and How To Write One
A cover letter is a written document commonly submitted with a job application outlining the applicant's credentials and interest in the open position.
What is a cover letter and why do I need one?
A cover letter serves as an introduction to your résumé and is written with a specific job in mind. The main role of a cover letter is to
the purpose of a cover letter
The cover letter is a formal business letter which is often the first contact with a prospective employer. It serves as an introduction of you and your
How to Write a Cover Letter for Any Job in 8 Steps (2023)
A cover letter is a document attached to a job application designed to introduce the candidate in a more personal way.
What Is a Cover Letter for a Job? Definition, Purpose, Meaning
A cover letter is a document attached to your job application that shows why you're the best candidate. · Not everyone expects cover letters, but
Key Elements of a Cover Letter
Key Elements of a Cover Letter · Information about you · Date · Contact Person's Name, Title, Employer, and Address · Salutation · Opening Paragraph · Middle
What is a cover letter and why are they important?
A cover letter is a one-page document addressed to the interviewer or hiring manager that includes your contact details, the role you are applying for and