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How to Write a Job Application Cover Letter
Writing a cover letter is essential when applying for jobs. This is the perfect way to express how your specific skills are relevant to the open position. Wow your future employer with this simple cover letter example format.
Write a First Draft
Writing a first draft makes your letter concise and professional, states The Balance Careers. Organize your thoughts by making a list of what you’re trying to convey. Make sure you prioritize certain aspects like your previous job experience and why you would be a good fit for the position. Clearly state what position you’re interested in and why. Think about why you’re applying and what caught your eye about this specific position. Your cover letter will be easier to write after your thoughts are collected and organized.
Customize Your Salutation
When writing a salutation, make sure you know who you are writing to. Is this person the owner of the company or a Human Resources administrator? If you’re not sure, research the company to find out. Addressing your cover letter to a specific person shows initiative and attention to detail. After your salutation, start your letter with a short introduction of yourself. This gives future employers insight into who you are and the purpose of your cover letter.
Write Intentionally
Your cover letter should be no more than one page, so keep your points brief. Clearly state what position you are interested in and why. Explain why you are a good fit for the company because of your past job experience. If you have no similar job experience, let the employer know why you are changing career paths. Expand on your skills and give specific examples of how that skill set helped you at your last position. Name projects you’ve worked on and show results.
Close Your Letter
End your cover letter with a brief sentence and sign off. Thank the employer for their time and express your interest towards the job again. Let them know you’ll follow up with them if you do not hear back within a week and leave your contact information. Sign off with a professional farewell and leave room for a signature if sending a hard copy.
Edit and Proofread
As you finish writing your cover letter, make sure you take time to edit and proofread your document. Make sure it’s structured in a professional format with the company’s information, the salutation and introduction, the body of the letter, a brief closing sentence and farewell. Check for spelling and grammar mistakes to ensure a formal result. Make sure all names are spelled correctly, as well.
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Electronic Cover Letters - CDO
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Electronic Cover Letters
Other than your resume, your cover letter or e-letter (electronically sent cover letter) is the most important document that will impact your being selected for that all important interview. Just as with your resume, your electronic letter should contain the most important facts about you that are valued by the prospective employer. A properly written letter will cover at least the following: it should identify the position you are applying for, highlight your skills and qualifications, and show how you fit the employer's needs.
An electronic cover letter should be concise and paint an accurate picture. Keep it simple and on target. Your letter should use a standard business format. For more information on writing cover letters, refer to Career Guides: Cover Letter Pointers ; Cover Letter Outline ; and Writing Job Search Letters handouts, as well as to the books about cover letter writing on the Job Search Information shelves in the CDO.
Electronic letters are sent via e-mail and tend to be very brief. It is important to include the position you are seeking in the SUBJECT of your e-mail. Then in the BODY of your letter, sell two to three points about yourself that will demonstrate that you have what the employer is looking for. Try to make your cover letter specific to the employer. The more targeted your letter is to an individual organization, the more effective it will be. Remember to research the organization you are applying to so that you can include relevant facts.
Be sure to include your cover letter at the top of your e-mail with your electronic resume following below. These documents are combined into one e-mail and then sent to a potential employer.
Electronic Cover Letter Tips
- Bold, underline, or italicize
- Use graphics or shading
- Tab, indent, or center text
- Insert symbols or use columns
- Use anything other than 12 point font
- Use any font except for Times New Roman (if you must use a different font, use Sans Serif)
- Include position title in the SUBJECT line of e-mail
- Align all text to the left
- Use spaces to separate paragraphs
- Use 12 point Times New Roman font
- Test letter before sending it to employers by mailing it to yourself or to a friend
- Mail a copy to your top employers
Sample Electronic Cover Letter
Your Current Address City, State Zip Code Date of Letter Person's Name, Title Organization Name Street Address City, State Zip Code
Dear Ms. or Mr. [last name]:
Opening Paragraph - Tell why you are writing; name the position, field, or type of work for which you are applying; mention how you heard about the opening or organization. Try to get the reader's attention.
Middle Paragraph (or two) - Describe your most important qualifications in relationship to the position, field, or organization for which you wish to be considered. Explain why you are interested in working for this employer, and specify your reasons for desiring this type of work. Emphasize skills or abilities you have that relate to the job for which you are applying.
Refer the reader to your resume below, but do not simply repeat the facts on the resume. Instead, interpret the facts on the resume from the employer's point-of-view. Help the reader see between the lines and draw conclusions. Be personable and enthusiastic, but also brief and specific. Remember that the reader will view your letter as an example of your writing skills.
Closing Paragraph - Use this paragraph to discuss what comes next. If references have been requested and the CDO has or will send your file, mention that fact. You can request an application or make yourself available for an interview. You can also make a specific request for an interview and indicate that you will phone after a specific amount of time to see if an interview can be arranged. Whichever approach you use, be sure that whatever action you are requesting of the reader is clear. Finally, thank the reader for his/her consideration.
Sincerely, Your Typewritten Name
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Sample Cover Letter for a Job Application
Alison Doyle is one of the nation’s foremost career experts.
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What is an Application Letter?
What to include in your application letter, tips for writing a cover letter, cover letter sample and template, email cover letter sample.
- How to Send an Email Application
Frequently Asked Questions (FAQs)
Alex Dos Diaz / The Balance
What's the best way to write a letter to apply for a job? Your letter should detail your specific qualifications for the position and the skills you would bring to the employer. What’s most important is to show the employer that you’re a perfect match for the job.
Your job application letter is an opportunity to highlight your most relevant qualifications and experience. An effective cover letter will enhance your application, showcase your achievements, and increase your chances of landing an interview.
Review what to include in a job application letter, tips for writing a letter that will get your application notice, and examples of letters and email messages sent to apply for a job.
Key Takeaways
- An application letter accompanies a resume and may be uploaded to a job portal, sent via email, or even sent by postal mail, depending on the employer’s requirements.
- Application letters are an ideal way to show your interest in a job and highlight your most relevant skills.
- It’s important to match your letter to the job description and show the employer that you have the qualifications they are seeking.
A letter of application, also known as a cover letter , is a document sent with your resume to provide additional information about your skills and experience to an employer. Your letter of application is intended to provide detailed information on why you are an ideal candidate for the job.
Your application letter should let the employer know what position you are applying for, what makes you a strong candidate, why they should select you for an interview, and how you will follow up.
Effective application letters explain the reasons for your interest in the specific organization and identify the most relevant skills that qualify you for the job.
Your application letter should let the employer know what position you are applying for, explain your qualifications for the job, why you should be selected for an interview, and how you will follow up.
Unless an employer specifically requests a job application letter sent by postal mail, today most cover letters are sent by email or attached as a file in an online application tracking system.
As with all cover letters, a job application letter is divided into sections:
- The heading includes your name and contact information.
- A greeting addressed to a specific person, if possible.
- The introduction includes why the applicant is writing.
- The body discusses your relevant qualifications and what you have to offer the employer.
- The close thanks the reader and provides contact information and follow-up details.
- Your signature to end the letter .
Here’s how to ensure that your application supports your resume, highlights your most relevant qualifications, and impresses the hiring manager.
Get off to a direct start. In your first paragraph, explain why you are writing. Mention the job title and company name, and where you found the job listing. While you can also briefly mention why you are a strong candidate, this section should be short and to the point.
Offer something different than what's in your resume. You can make your language a bit more personal than in your resume bullet points, and you can tell a narrative about your work experience and career.
Application letters typically accompany resumes, so your letter should showcase information that your resume doesn't.
Make a good case. Your first goal with this letter is to progress to the next step: an interview. Your overarching goal, of course, is to get a job offer. Use your application letter to further both causes. Offer details about your experience and background that show why you are a good candidate. How have other jobs prepared you for the position? What would you bring to the position, and to the company? Use this space to emphasize your strengths .
Close with all the important details. Include a thank you at the end of your letter. You can also share your contact information and mention how you will follow up.
This is a sample cover letter. Download the cover letter template (compatible with Google Docs and Word Online) or see below for an email sample.
The Balance
John Donaldson 8 Sue Circle Smithtown, CA 08067 909-555-5555 john.donaldson@email.com
September 6, 2022
George Gilhooley LTC Company 87 Delaware Road Hatfield, CA 08065
Dear Mr. Gilhooley,
I am writing to apply for the programmer position advertised in the Times Union. As requested, I enclose my certification, resume, and references.
The role is very appealing to me, and I believe that my strong technical experience and education make me a highly competitive candidate for this position. My key strengths that would support my success in this position include:
- I have successfully designed, developed, and supported live-use applications.
- I strive continually for excellence.
- I provide exceptional contributions to customer service for all customers.
With a BS degree in computer programming, I have a comprehensive understanding of the full lifecycle of software development projects. I also have experience in learning and applying new technologies as appropriate. Please see my resume for additional information on my experience.
I can be reached anytime via email at john.donaldson@email.com or by phone at 909-555-5555.
Thank you for your time and consideration. I look forward to speaking with you about this employment opportunity.
Signature (hard copy letter)
John Donaldson
The following is a sample email cover letter to send as part of a job application.
Email Application Letter Example
Subject: Colleen Warren - Web Content Manager Position
Dear Hiring Manager,
I'm writing to express my interest in the Web Content Manager position listed on Monster.com. I have experience building large, consumer-focused, health-based content sites. While much of my experience has been in the business world, I understand the social value of this sector, and I am confident that my business experience will be an asset to your organization.
My responsibilities have included the development and management of website editorial voice and style, editorial calendars, and the daily content programming and production for various websites.
I have worked closely with health care professionals and medical editors to provide the best possible information to a consumer audience of patients. I have also helped physicians to use their medical content to write user-friendly and easily comprehensible text.
Experience has taught me how to build strong relationships with all departments in an organization. I have the ability to work within a team, as well as cross-team. I can work with web engineers to resolve technical issues and implement technical enhancements.
I am confident working with development departments to implement design and functional enhancements, monitor site statistics, and conduct search engine optimization.
Thank you for your consideration.
Colleen Warren colleen.warren@email.com 555-123-1234 www.linked.com/colleenwarren
How to Send an Email Application Letter
If sending your cover letter via email, list your name and the job title you are applying for in the subject line of the email:
Colleen Warren - Web Content Manager Position
Include your contact information in your email signature but don't list the employer's contact information.
Do you have to write a cover letter when you apply for a job?
Some employers require cover letters. If they do, it will be mentioned in the job posting. Otherwise, it’s optional but it can help your chances of securing an interview. A cover letter gives you a chance to sell yourself to the employer, showcase your qualifications, and explain why you are a perfect candidate for the job.
How can you use a cover letter to show you’re a qualified candidate?
One of the easiest ways to show an employer how you’re qualified for a job is to make a list of the requirements listed in the job posting and match them to your resume. Mention your most relevant qualifications in your cover letter, so the hiring manager can see, at a glance, that you have the credentials they are looking for.
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Crafting a Cover Letter in the Digital Job Application Era
After spending hours tweaking and updating your resume, sometimes the last thing you feel like doing is writing a cover letter. It’s 2019, does anyone even read cover letters anymore?
With the dawn of online applications and recruitment via social media channels, the appeal of the lengthy cover letter has waned. In fact, a large percentage of recruiters admit to only giving them a cursory glance.
But, does that mean you should skip it altogether?
Experts say ‘no.’
Confused? Here’s the bottom line. The landscape of the cover letter has changed, but that doesn’t mean you should stop writing them.
The days of the hard copy cover letter are pretty much over. Applying for jobs through social media applications like Facebook, LinkedIn, Indeed and others is the new norm. For many jobs, you can apply with your resume and cover letter straight from your smartphone. While this is the epitome of convenience, it can also make you lazy and prone to errors. In fact, some may choose to skip the cover letter portion altogether if it isn’t required. But, that’s not necessarily the best move. Many career experts agree that sending a cover letter is almost always the best decision. A well-written cover letter distinguishes your application and makes you stand out.
Unlike applying directly on a job site where you can upload your cover letter in a standard Word document or something similar, most job search apps simply ask you to input your cover letter information in a white text box – and there’s typically a character limit.
While the format for your cover letter information may have changed, don’t let this throw you. You should still take the time to include a proper greeting, like “Dear Mrs. Jones” or “Dear Hiring Manager.” Next, you should include why you’re applying for your job, your qualifications, and a close – which includes thanking them and offering your contact information. While it’s important to be concise, make sure the information you provide in your cover letter really makes you shine. Remember, this information could be someone’s very first impression of you.
Examples of what not to write in the cover letter section include one sentence greetings like “Looking forward to hearing from you” or the ever stale and boring “Here is my application for consideration.”
While it’s tempting to take a shortcut and not treat the white text box as you would a normal cover letter, try to resist – the success of your application depends on it!
Here are some tips for creating a top-notch cover letter in 2019.
Review cover letter samples. Before you start, look at some cover letter examples to get ideas for your own letters. While you don’t want to copy samples, reading them helps reveal what kind of tone is appropriate. Plus, you might discover a better way to emphasize your experience.
Make sure your cover letter is a good one. While a well-written cover letter may increase your chances of getting an interview, the opposite is also true. A poorly written cover letter will likely cause an employer to reject your application. Therefore, only send one if you have the time to write a clear, concise, and professional letter that makes a strong sales pitch for getting an interview
Highlight your qualifications and explain any gaps in employment. Your cover letter shouldn’t mimic your resume. Instead, it should provide specific evidence of what you could bring to the company. For example, if you want to highlight your experience and skill tutoring children, provide an example of a time you successfully tutored a student. You can include a particular teaching moment when you were particularly successful. You should also use your cover letter to explain any gaps in employment or the reasons for a career switch.
Familiarize yourself with cover lettering formatting guidelines and make sure that your materials meet these standards. Remember: you want your experience to stand out, not your formatting or style choices. Keep it simple and let your skills shine through.
Proofread and test before you submit. Finally, be sure to thoroughly edit your cover letter. Typos and grammatical errors will demonstrate a sloppy work ethic to the employer. Review proofreading tips to remind yourself of what to watch out for. A few examples of common cover letter typos and mistakes: misspelled names of companies or interviewers, incorrect addresses, and inconsistent verb tenses and/or punctuation.
If you’re still unsure, experts agree that the only time you shouldn’t submit a cover letter is when the job posting explicitly states you cannot submit one. While a cover letter may seem like an extra hoop to jump through, it could make or break a job application. Happy writing!
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15 Cover Letter Templates to Perfect Your Next Job Application
Published: August 10, 2022
Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: "sometimes." Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position.
The truth is, you can't really predict on a case-by-case basis — and you're better safe than sorry. For the most part, having a cover letter will give you an upper hand in ways your resume doesn't. It allows you to show off your writing skills, provide details that you couldn't fit on your resume, demonstrate your passion, and show your willingness to put in as much time and effort as possible.
![→ Click here to access 5 free cover letter templates [Free Download]](https://no-cache.hubspot.com/cta/default/53/3f347702-d7e9-4e59-9fe4-be4cd7bad191.png "cover letter for an online job application")
If you’ve ever rolled your eyes or balked at an application that required a cover letter, this guide is for you. We’ll go over how to write a cover letter and provide cover letter templates to help you perfect your own.
Application Letter
An application letter is a written document addressed to an employer by a job applicant, explaining why they're interested in and qualified for an open position. More commonly known as a cover letter, this document can come in the form of an email, MS Word document, or similar application template offered by the employer.
Seems fairly basic, right? Cover letters can hold different levels of importance to an employer depending on the industry you're in and the job you're applying for. According to a CareerBuilder survey, 49% of recruiters say sendign a cover letter along with your resume boosts your chance of landing the role.
If you do plan to write a cover letter, keep in mind there are certain qualities it should have that are not included in the definition above.
What to Include in a Cover Letter
So, what should you include? We'll let the 11 templates below this list do most of the talking. No matter which one you download, pay attention to the following elements — all of which should shine through in the letter you send to your future manager.
5 Free Cover Letter Templates
Fill out this form to access your templates., 1. contact information.
Cover letters shouldn't just carry your contact information, but also that of the company to which you're applying. Contact info includes your phone number, email address, and any social media accounts you're willing to share and receive connections to.
Home addresses aren't required, but they can be a helpful reassurance to the employer that you already live nearby and would have no trouble coming into the office.
Avoid offering phone numbers, email addresses, or actual addresses that belong to your current employer. Using your personal Gmail address over your work email, for example, ensures your correspondence with recruiters remains separate from all of your current work communication.
2. A Personal Address Line
For as often as you see "to whom it may concern" at the top of cover letters today, do your best to avoid writing this exhausted line.
Address lines that specify a person or company grab your reader's attention much more quickly, and show the employer that you've taken the time to tailor your application letter to them. Don't have the name of the hiring manager? "Employers at [company name]" will do just fine.
A "hook" is a clever introduction that "hooks" your reader into wanting to learn more. Think about yourself as a job candidate — what makes you unique? What about your career might a recruiter be intrigued by that you can package into an interesting first sentence?
4. Why You're Qualified
It's a no-brainer that you should summarize your professional experience in your cover letter. However, today's best applications describe why this experience qualifies the applicant for the job they're applying for. For example, don't just state that you spent three years writing for a company blog. Explain that this type of work lends itself to managing your new potential employer's content calendar every week.
5. General Knowledge of the Business
Grammatical errors could mean your application is thrown in the trash, but that's not the only thing that could get your letter tossed aside. Using a generic "one-size-fits-all" cover letter — especially if you forget to change the name of the company — will also hurt your chances of landing an interview.
So, if you take the time to write a cover letter, take the time to comment on the business itself. Why are you applying to this company? What about their business stuck out to you as a professional?
Now, let's take a look at an example cover letter , what makes it effective, along with 11 templates you can download or draw inspiration from.
Cover Letter Example
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The example above illustrates how to write a marketing cover letter using the elements we listed.
Besides the contact information and the address line, the first few paragraphs explain why the candidate is qualified for the position. This example uses specific data to show why they would be a good fit.
Additionally, in the second to last paragraph, the candidate discusses why they're interested in the specific company, demonstrating general knowledge of the business.
By combining all the elements to a cover letter, this is a great example to use for inspiration.
Featured Resource: 5 Professional Cover Letter Templates
14 Free Cover Letter Templates for Your Next Job Application
Template 1: basic.
.jpg?width=600&name=cover_letter_image-1%20(1).jpg "cover letter for an online job application")
The example above is a basic (but great) cover letter. The numbered sections are explained in more detail below.
The level of formality your header has will depend on the company to which you apply. If you're applying to a formal business, it's important to use a formal header to open your cover letter, like in the sample above. Put your address, the date, and the company's address. But if you're applying to a company that isn't as formal, you don't need to include yours and the company's addresses. You can still include the date, though.
2. Greeting
Using "To Whom It May Concern" is okay, but you may want to take the time to research the name of the recruiter or hiring manager online. If you do your research and aren't confident you found the right name, then you should definitely use the generic greeting — but if you are sure, then it shows you put in the effort to find their name and it will catch the recruiter's eye.
If you have the recruiter's name, do you greet them by their full name, or by their courtesy title (i.e. Mr., Ms., or Mrs.)? Similar to the header, it depends on the company's level of formality. If you're applying to a corporate business, you may want to consider using "Mr. Snaper" instead of "Jon Snaper." If you're applying to a start-up or a business with a more casual culture, you can use "Jon Snaper," as shown in the example.
3. Introduction
Your opening paragraph should, in 1-3 sentences, state why you're excited to apply and what makes you the perfect candidate. Get right to the point, and don't worry about explaining where you found the posting or who you know at the company. This isn't a place to go into detail about why you're a great candidate — that's for the second paragraph. Here, simply list a few key reasons in one sentence to set up the rest of your letter. Keep in mind that the recruiter may cross-reference your cover letter with your resume, so make sure the two sync up.
4. Paragraph 2: Why You're a Great Fit for the Job
Next, sell yourself and your experience by choosing one or two concrete examples that show why you're a great fit for the position. What did you do at a previous company that gave you relevant experience? Which projects have you worked on that would benefit the new company? How will your prior experience help this company grow? Stay humble in your explanation of credentials while still showing that you would be an asset to the team. Use this paragraph to show you're genuinely excited and interested in the position.
5. Third Paragraph: Why the Company Is a Great Fit for You
While it's certainly important you're a good fit for the job, it's also important that the company is a good fit for you. "A cover letter typically describes why you're great for a company — but how will you benefit from getting hired?" asks former HubSpot Team Development Manager Emily MacIntyre . "We want to know why our company appeals to you, and how it will be a mutually beneficial working relationship."
In the third paragraph, show you're serious about growing and developing your career at this new company. What impresses and excites you about the company? Is there something that you feel strongly about that aligns with the company's goals? For example, the candidate in the sample letter used this space to show his personal commitment to environmental causes aligns with the company's green initiatives.
6. Strong Closer and Signature
Don't get lazy in the final few sentences of your cover letter — it's important to finish strong. Be straightforward about your interest and enthusiasm about the new position, and tell them you're available to talk about the opportunity at any time. Be sure to include your phone number and email address. At this point, the ball is (rightly) in the recruiter's court to decide how to follow up.
Last but certainly not least, thank them for their time and consideration. Use a formal sign-off like "Best," "All the best," or "Sincerely," and finish by typing out your full name. You don't need to sign it with a pen.
Template 2: Data-Driven Marketing Cover Letter
Get it here..
When applying to a data-driven position, it might be tempting to inject your cover letter with, well, the data to describe what you've done for other employers. But in an application letter — particularly for the marketing industry — how you convey this data is just as important as the data itself.
The cover letter template above, which we created here at HubSpot, can help you present the data that's most important to you as a candidate such that it'll matter to your future employer.
Notice the three bullet points near the center of the letter above, preceded by the statement: "... I've developed a strategy that has helped the company achieve ..." This setup is important, because while you can add as many statistics as you want to this template, your data points should describe how your current/former business benefited from your work, rather than how you, yourself, benefited.
Template 3: Straight-to-the-Point Cover Letter
Harvard Business Review contributor David Silverman hailed the above cover letter example as "The Best Cover Letter I Ever Received." For context, Silverman believes there are only a handful of times when writing a cover letter is actually necessary:
- When you know the name of the hiring manager.
- When you know something about what the job requires.
- When you've been referred to the job personally.
Under those three circumstances, a straight-to-the-point cover letter like the one above could be your best bet. Because it's so concise, however, make a point to add your own letterhead above the message itself. It might be easy for a recruiter to sift through a short and sweet cover letter like the one above, but it's just as easy for it to get lost in the shuffle of their application list without a unique design or format.
Template 4: Referral Cover Letter
Just because a friend or colleague recommended you for a job doesn't mean the company is all set to hire you. Therefore, the cover letter template above is written specifically for referrals. We made this one here at HubSpot. Download it here (it comes with four other cover letter templates , too).
As you can see in the picture above, the first paragraph of the cover letter is dedicated entirely to acknowledging the circumstances of your applying: You know someone who works there — no harm in that. But there might be harm in not mentioning it to the hiring manager. Telling the reader about your connection at the company shows you're aware and confident of the actions you take to get the opportunities you're interested in.
Ultimately, it's better than the recruiter hearing about your employee connection from somebody else.
As for the rest of the cover letter, treat your message the same way you would if you had applied with no connection from within. Your skills and successes are no less important because of your internal referral.
Template 5: Photo Letterhead Cover Letter
The cover letter template above was designed by Microsoft Office, and as comprehensive as it looks, it's completely free to download and modify.
As it looks right now, this cover letter contains about half photo, half text. Feel free to shrink (and change) the image to give yourself more room to tell your story. Of course, a nice washed-out image that expresses who you are can be part of that story ...
Template 6: Digital Creative Cover Letter
This sixth template is perfect for the applicant who wants to emphasize the many different digital channels they areon. This template goes well with a resume of the same format.
As you personalize this letter with your own experience, make note of the social networks and industry software included in this template. You'll see there’s additional space along the top to add your LinkedIn and personal website to fill with your own information.
You can improve upon this template by formatting your most important highlights and accomplishments with bullet points. This will make the document easier to read for the hiring manager and emphasizes the value you provide.
Template 7: Marketing Manager Cover Letter
Our seventh cover letter comes from Monster.com. This cover letter, shown above, is focused specifically on a marketing role.
Notice how the writer includes references to important marketing metrics and terminology. If you're applying to a data-driven role, you might not want to fill the page with a story of your experience in paragraph form, like Template 1 does at the beginning of this article. Instead, consider highlighting three (or four, or five) of your successes that you believe the hiring manager would resonate most with, in bulleted form.
As a marketing professional, breaking up your letter with bulleted details like the ones above shows a respect for the hiring manager's limited time — a mentality that all marketers must understand when communicating with a brand's audience.
Template 8: Career Day Follow-Up Cover Letter
This is a unique kind of cover letter from Princeton University.
LinkedIn, Glassdoor, Monster, and Indeed might take the lion's share of your job searches online, but still some employment opportunities come out of a trade show, job fair, or similar networking event. For those occurrences, you have the follow-up cover letter template above.
This cover letter has everything you need to help an employer recall a conversation you had with him/her at a career fair. As you can see in the second paragraph, the letter is particularly useful to people who are about to graduate college.
Template 9: Logo and Watermarked Cover Letter
Here's another cover letter template from Microsoft Office. This one has a light touch of color in the design just above the letterhead, but make no mistake — the template caters to any professional looking to make a good first impression on their future employer.
Don't let the logo space on the top-right of the page confuse you. This can be the logo of the company to which you're applying — to quickly get the attention of the recruiter — or your own logo. Perhaps you freelance on the side or simply like branding yourself. This cover letter template is meant for customization.
Template 10: Data Scientist Cover Letter
The text emphasizes how the applicant’s academic research and projects makes them an ideal candidate for the position. The format is also simple enough to submit as a pdf, as text in an email message or an application text box.
Template 11: Business Cover Letter
The cover letter template above is perfect for entry- and mid-level marketers who want to show a little extra professionalism in their opening note to a potential employer.
The multi-colored header (you can change the color if you wish) shows just the right amount of creativity and can go quite well with a resume of the same style. If you don't have enough experience to fill the entire page, don't worry. Feel free to write to a length you think is representative of who you are and what the hiring manager wants to see.
No matter how long your final cover letter is, the above template is your opportunity to show your attention to detail — from your contact information in the top header, to the personalized address line where you can include the name of the hiring manager. Like we said, "to whom it may concern" is pretty outdated, anyway.
Template 12: Entry-Level Cover Letter
The cover letter template above, written by HubSpot, is specifically designed for entry-level applicants.
When you only have a few years experience, it's important to display how you gained your skills and what you learned from your education or internships. Additionally, it's important to mention why you want to work at the company you're applying to.
No matter your experience, the template above will help you decide what skills you want to highlight and flesh out in your cover letter.
You can download it here (it comes with four other cover letter templates , too).
Template 13: Healthcare Cover Letter
Additionally, phrases like "I'd love to put my skills to work for your clinic" and "Please contact me at your convenience and let me know how I can help you" focus on what the business will gain as a result of hiring the applicant, rather than what the applicant is looking to gain.
Template 14: Freelance Cover Letter
If you're looking for freelance work, your biggest goal is to get your strengths across quickly, so busy clients won't pass by your cover letter entirely. Additionally, if you're sending out multiple cover letters to different clients, you'll want to target each one to that client's unique goals.
For instance, if one client is looking for SEO-optimized content related to marketing, you'll want to highlight past experience writing marketing content; this will change if, for instance, the client is looking for fitness content.
For this reason, it's a good idea to structure your cover letter so you start with a) past credentials or references, and b) bullet-point information related to the client's goal, as shown in the cover letter above.
Template 15: Director Cover Letter
In the cover letter above, the candidate does a good job outlining how she succeeded in a leadership role previously: "For the past five years, I have successfully developed and maintained all data systems, including schedules and records for a business employing more than 100 people."
You'll want to demonstrate how your skills align with a Director position — both through organization and leadership — and, when possible, where you received recognition for your hard work (i.e. "I earned an award for Most Valuable Administrative Staff Member").
Write a Winning Cover Letter
Writing a cover letter is easier said than done. Don't hesitate to spend a lot of time writing and editing it. Or, ask a friend or family member to read it over and give you feedback. If the recruiter does end up reading it, you'll be thankful you did.
Editor's note: This post was originally published in November 2014 and has been updated for comprehensiveness.
Don't forget to share this post!
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Free Cover Letter Generator: Build a Cover Letter Online
Writing a cover letter has never been so easy.
With the Zety cover letter builder, writing a cover letter is no longer the long, frustrating, confusing process you’re used to. Write a job-winning cover letter in minutes and land your dream job!
Four simple steps to create a great cover letter:
Pick a template.
Fill in the blanks.
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Make a cover letter. See how it might look:
Don’t be so hard on yourself. The job application process can be intense. And it’s no surprise you find it difficult to create a cover letter worthy of an interview. That’s why Zety cover letter generator came to life—to take all that stress away and help you get your dream job. Start by browsing cover letter templates , and when you make your pick, let the wizard guide you through the writing process. The best thing? With our cover letter maker, you don’t have to worry about second-guessing every word. You only drag and drop the ready-made content developed by hiring professionals.
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If that isn’t personalisation, we don’t know what is. Our cover letter creator comes with specific questions about your experience and working style to ensure the end result sounds just like you.
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6. Use-your-resume feature
Do you have your resume prepared? That’s great! You can use it to generate a cover letter that’s ready to send. All you need to do is to upload your resume to the builder, and we’ll import the necessary information to create the letter. Take advantage of this feature and save even more time.
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I utilized Zety’s builder app to the fullest, applying everything I learned, and even added some unique touches the resume software offered. Now, instead of stressing over what keyword or language to use on my resume, I can focus on which job offer to accept.
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Frequently Asked Questions about Zety Cover Letter Maker
What is a cover letter builder and should i use one.
A cover letter builder is an online app or piece of software that helps you generate a cover letter online with interactive forms and templates. The cover letter creator provides the right kind of information employers want to see, giving you expert tips and suggestions while you’re building your document.
Since a cover letter maker typically generates the whole letter for you, and takes care of the layout automatically , using one will save you precious time and allow you to make a different cover letter for every job application quickly and stress-free . And, before you run off thinking you don’t need a cover letter after all, know that cover letters are still necessary in 2023 .
What is the best cover letter builder online?
Zety is the best online cover letter generator. Our cover letter app is filled with features that will make the process of writing a cover letter fast and painless—features that you won’t find on other apps of this kind. You can generate cover letters for as many applications as you need. Here’s everything our software offers:
- Feature-rich cover letter builder.
- 18 professional cover letter templates , with dozens of varied color schemes and fonts.
- Resume Builder & CV Maker (with templates matching your cover letter).
- The option to duplicate your cover letters to make small adjustments and apply to many job offers at once.
- Built-in content for your cover letter and suggestions tailored to your job title and industry.
- Real-time cover letter checker with improvement tips.
- Multiple formats to download your cover letter as: PDF, Word, TXT, JPEG, and SVG.
- Printing documents directly from the app.
- Ability to save an unlimited number of documents in the cloud.
- 14-day trial without feature restrictions.
What is the best cover letter format in 2023?
The best cover letter format in 2023 is one that follows a specific structure and flow, while being easy to read and visually appealing. Here’s how to format your cover letter:
- Keep a clean header , in the top-left corner of the page.
- Make your name visible by increasing the font size.
- Ensure your contact details stand out.
- Set sufficient margins on all sides : one inch is a good rule of thumb.
- Left-align all the content , don’t use justification.
- Use line spacing of 1 or 1.15.
- Put double spaces between paragraphs.
- Sign with your full name.
- Make sure your cover letter is only one-page long.
- Always download and send your cover letter in PDF.
Adjust the spacing so that you only need one page ( the ideal cover letter length ), and that it doesn’t look too busy. Chances are, hiring managers won’t even bother reading a cover letter that’s badly formatted and uninviting. Read our guide on how to format a cover letter for all our tips.
What should a good cover letter include in 2023?
A cover letter for a resume should contain details about your experience and abilities, as well as all the reasons why you want to work for a specific employer. You can read our guide on what to include in a cover letter for more information, but here’s a list of the main cover letter parts :
- Cover letter header : name, professional title, phone number, email, social media links, date, recipient’s details, and company’s name.
- Proper cover letter greetings . Read more on how to address a cover letter to do it right.
- A good cover letter introduction that hooks the reader.
- A second paragraph explaining why you’re the perfect candidate. It serves as your offer to the employer and highlights your achievements.
- A third paragraph proving that you’re eager to join the company. It shows your motivation.
- A great cover letter closing paragraph that must read as a call to action for your reader.
- The sign-off line, with a repetition of your contact details to encourage your reader to pick up the phone and invite you for an interview.
- A post-scriptum (P.S.), if you want to add something impressive about your career or make the recruiter even more curious about what you can offer.
Do I need a different cover letter for every job application?
Yes, you should send a unique cover letter for each job application , along with a tailored resume. Every company is different, and they all look for different things in candidates. For example, some may prefer hard skills , so you should focus on describing yours in your cover letter, but some may favor, soft skills . Your cover letter should also touch on company values or other unique factors that caused you to apply, and you can’t do that without writing a separate cover letter for each company. Besides, since you should tailor your resume , that means you must adjust your cover letter too, as the tasks and skills you describe will be different. That is why you need to learn how to write a cover letter , or an entry-level cover letter if you’re a fresher.
Sounds tedious? Relax! Write a general cover letter , duplicate it in our app, and let it generate new cover letters for you, based on the job titles you input. Not a fan of the first draft? Drag and drop other pre-written paragraphs to tailor your cover letter quickly and easily
Can the cover letter builder help with my resume, too?
When you create a cover letter in our builder, you will also be given the option to build a resume. Our 18 professional resume templates match our cover letter templates, so you can make and send a set of documents, complementing each other both in looks and content. All the features in our cover letter builder are also available in our resume builder. That includes pre-written content tailored to your profile and job title, as well as a resume check feature that will score your document and tell you how to improve it. Check our list of the best resume builders available online to see how our software performs compared to other apps of this kind.
How should my cover letter complement my resume?
The point of a cover letter is to provide more details about what’s in your resume (here’s how to write a resume , if you haven’t done it yet, or want to make sure you’ve done it right), as well as show the recruiter how motivated you are to join their team . A cover letter should therefore be written based on the jobs, tasks, achievements, and skills that are on your resume.
Carefully read the job offer and make sure your resume experience and resume skills are tailored to what’s important for the company.With those in mind, in your cover letter, describe what you’ve done in the past and what you can do for the new employer with as many details as possible. A great way for your cover letter to complement your resume is also mentioning your values and the way you work , as a resume is mostly factual and focused on skills and achievements. Make sure you read all of our cover letter tips to ace the recruitment process.
Can I have my cover letter reviewed when I’ve finished building it?
One of the most useful features of our cover letter generator is the cover letter check function . Once you’ve written and formatted your cover letter online, the app will score it and give recommendations on how to improve it to meet recruiters’ standards. The Zety Cover Letter Builder will also provide an overall review and grade for your application letter , so you can predict how well it will perform in your job hunt against other candidates. To score your cover letter, our software compares your document with thousands of other cover letters made for the same job title. With the Zety Cover Letter app, you’ll no longer be sending applications blindly, unsure of whether they’re actually any good. If you follow all the creator’s tips, you’ll only ever send top-notch cover letters and resumes.
Are there any good cover letter examples that I can look at?
Our cover letter builder will generate an application letter for you, and will provide you with pre-written content, tailored suggestions, and career-expert tips. You won’t have to spend much time tailoring it for it to match your resume and the job offer. However, it is still essential to understand what recruiters are looking for in applications for specific job titles. And this largely depends on the jobs, experience levels, and industries they hire for. To help you, we have created hundreds of free cover letter examples for any job application . There’s a guide for everyone, no matter your experience level and industry. We also have 500+ free resume examples for you, so you can make sure your resume is far above average, too.
Can I download my cover letter in Word?
In our cover letter creator, you can download your cover letter in PDF, Word (Docx), TXT, JPEG and even SVG. You can download your generated cover letter in Word if you think you might need to update it in the future, but we strongly recommend you to tailor your documents inside our app. The cover letter layout will be automatically adjusted, each version will be reviewed, and you can store as many as you need in your account, online. If you download your cover letter in Word to send it right away, bear in mind that it’s highly advisable to always send a cover letter in PDF. This file format will ensure your cover letter looks and reads the same on every possible device and software. With Word, you’re risking that some recruiters will be unable to even open your application. If you’re still set on a Word cover letter, here are our favorite Word cover letter templates to download and fill in .
Is Zety safe and legit?
Yes, Zety is a legit business , and you can learn more about it on the About Zety page. The website, resume and cover letter applications are safe thanks to a secure SSL https encrypted connection. Your personal data is processed according to stringent policies you can learn more about in the terms of use , privacy policy , and cookie policy . Want to know what users say about our services? Read our customers’ reviews on our Trustpilot page !
Is Zety’s cover letter builder free?
You can use Zety Cover Letter Builder for free to generate cover letters, resumes, and CVs. The app follows the “try before you buy” credo—you pay once you’re satisfied with the results. Downloading a printable cover letter as a PDF or MS Word .doc file from Zety costs just 2.99 USD for a two-week trial. Pricing may vary depending on the plan and subscription.
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Professional Work From Home Cover Letter Example for 2023
Read for inspiration or use it as a base to improve your own Work From Home cover letter. Just replace personal information, company application data and achievements with your own.
How to write a work from home cover letter that makes you proud
So are cover letters necessary for Work From Home jobs?
Well, the cover letter is your chance to tell a personal story to the hiring manager. It can help you prove you’re a real professional who knows what they bring to the table.
It’s also your opportunity to get into more detail about your personal qualities and success stories. But most importantly – it’s the first place to show your motivation.
So yes, having a cover letter is essential.
But what should yours look like? Let’s see…
So what does a good cover letter look like?
Well, it’s written in a tone of voice that matches the specific company’s culture, and it’s not just a long-form resume. It’s also focused on making the right impression.
We advise you to talk about your achievements, goals, and motivations, rather than just plainly listing your skills and experience. Try to tell a personal story.
And if that’s not enough, we have some additional pro tips for you.
Choose the right salutation and craft an introduction that gets you remembered
Choosing the right salutation might be tough – we get it. After all, you don’t want to sound way too formal or too friendly.
There are some things that should definitely be taken into consideration when it comes to addressing your cover letter. First and foremost comes the recruiter’s name.
Even if you don’t know who the person reading your cover letter might be, try to find out. Check company websites or social media profiles or even media articles.
If this doesn’t help, you can go for traditional gender-neutral salutations that don’t require knowing the hiring manager’s name.
Here are some of our favorites:
- To the [team you're applying for] Department,
- Dear Paul Black,
- Dear Hiring Manager,
- Dear Ms. Stone
We’ve all heard it – introductions are a big deal.
A good cover letter introduction can help you land an interview, while a bad introduction can ruin all your chances of getting your dream job as Work From Home.
So what are the things that can make your cover letter stand out? Honesty, excitement, and motivation.
Show your motivation and excitement to join the company in an honest way. And if you think that’d suit the company – share your vision with the recruiter. Tell them how you think being part of the team can help both parties grow.
Link your work from home soft and hard skills to your achievements
Although you’ve probably listed all your skills on your resume, it’s worth mentioning them again, but by telling a personal story. Focusing on your soft skills and leaving most hard ones behind is also a good idea.
Maybe you want to mention the things that help you overcome setbacks? Or the things that help you reach your goals? It doesn’t really matter what you choose, as long as you link it back to the specific job requirements.
Naturally, if the job advert mentions some hard skills explicitly, you should do the same in your cover letter. This will help you pass applicant tracking systems (ATS) that screen resumes and cover letters for certain keywords.
Prove your passion about the company
How can you prove your excitement about the company? By showing that you’ve taken the time to research its issues, goals, and plans. You can also link them to your skills and experience if you want to show that you're really a strong candidate.
In addition to making a great impression, researching the company will help you find out if you really want to be part of this team or not. After all, interviewing is a two-way process.
Choose the right closing line
Ending your Work From Home cover letter in a suitable way can help you land an interview. Why? Because strong endings portray applicants as considerate and, what’s even more important – passionate about the job.
Just make sure that your ending (just like your cover letter’s body) matches the company culture. If you prefer to be on the safe side, go for traditional closing lines such as “Looking forward to hearing from you”.
Cover letter examples by industry
- Camp Counselor
- Career Change
- Production Manager
- Insurance Agent
- Personal Trainer
- Police Officer
- Entry Level
- Housekeeper
- Firefighter
- Security Guard
- Flight Attendant
- Business Owner
- Correctional Officer
- Factory Worker
- Military to Civilian
- Manual Tester
- Social Worker
- Cyber Security Analyst
Cover letters helped people get noticed
Updated for today’s recruitment standards
Worried your cover letter design is past the expiration date? We’ll help you craft a new one that leaves an impression and beats luck.
Daniel Pietersen
Senior customer support engineer.
" Enhancv gave me a sense of relief and a feeling of confidence when passing it along to a potential employer. "
Daniel Pietersen on using Enhancv
Check out more winning cover letter examples for inspiration
Learn from people who have succeeded in their job hunt.
- Administrator Cover Letter
- Digital Marketing Cover Letter
- Seo Manager Cover Letter
- System Administrator Cover Letter
- Charge Nurse Cover Letter
- Nursing Cover Letter
- Trainer Cover Letter
- It Manager Cover Letter
- Salesforce Cover Letter
- Lead Generation Cover Letter
- Accounting Assistant Cover Letter
- Hr Generalist Cover Letter
Land a job interview by pairing your Work From Home cover letter with a great resume
Having a professional Work From Home cover letter is great, but pairing it with an equally good resume will help you beat luck.
Check out our Work From Home resume writing guidelines or hire an expert to guide you .
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How to Create a Combination Resume (+6 Unique Hybrid Resume Examples)
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Choose a template to build your best cover letter
LiveCareer offers more than 30 cover letter templates to help you find the design that’s right for you. To make sure your application will pass through an applicant tracking system (ATS) and into the hands of a recruiter, all of our resume templates are tested to make sure they are ATS-friendly to help you get hired!
Build a professional cover letter in three simple steps
Writing cover letters is the biggest pain point for many job seekers. Staring at a blank page can be intimidating, and crafting a unique cover letter for each role can be time-consuming.
LiveCareer’s Cover Letter Builder streamlines the process of creating a polished, professional cover letter. Here’s how:
Answer a handful of questions about your skills, experience, and the job you want.
Our tool will pre-write your letter using valuable keywords and phrases based on your answers. Use the text as-is or customize it further to match the job ad.
Before downloading, be sure to pick a template with a design that suits the position.
Four benefits of using our Cover Letter Builder
Beautiful designs and polished results
Our beautifully designed cover letter templates automatically handle the formatting as you work. Plus, our built-in spell-check feature helps ensure an error-free letter.
Does the writing for you
Writer’s block, begone! Our Cover Letter Builder does the work for you with professionally written text and keyword suggestions that get your letter written in minutes.
Makes your job search easy
Applying for multiple jobs means writing multiple cover letters. Our Cover Letter Builder makes it quick and easy to customize cover letters, regardless of how many you write.
Proven success
Thousands of job seekers have successfully built cover letters using LiveCareer’s Cover Letter Builder to get the jobs they want.
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Cover letters for every professional scenario
Most people write cover letters for job applications, but that’s not their only use. Cover letters can be used in a variety of professional situations. Crafting a terrific cover letter can help you stand out in several different scenarios, including:
A prospecting (or cold contact) cover letter is written by a job seeker to a company of interest. This type of cover letter is a general inquiry about open positions rather than a response to a specific job ad. This letter is designed to put you on a recruiter’s radar so that when an appropriate role opens up, you’ll be the first person who comes to mind.
Unlike a standard cover letter that’s sent as part of a job application, a networking cover letter might be sent to a former colleague, mentor, friend, or other professional contacts. This type of cover letter informs the recipient you’re looking for a job and requests their assistance. A networking cover letter is the most casual and tends to be the shortest.
This type of cover letter can play a big part in proving your worth when you’re looking to make a career change. It allows you to explain why you want to take on a new title or enter a new field and describe how you already possess the necessary transferable skills. A career change cover letter lets you draw a line between your work experience and the responsibilities you’d have in this new role.
If you’re planning to relocate, your cover letter should reassure an employer that this is a long-term move and that the transition will be smooth. If you’re looking to relocate for the sake of the job opportunity, give convincing reasons why you would like to make the move, such as a stronger economy or a better lifestyle.
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Cover letter faq, what should a good cover letter include.
A strong, well-written cover letter is composed of five key sections:
Header: The header of your cover letter contains your contact information. Include your telephone number, professional email address, and links to your LinkedIn profile, personal website, or online portfolio, if applicable.
Greeting: Do your research to find out the hiring manager’s name and address your cover letter to that person. If it is not listed in the job ad, do some research on LinkedIn or the company website to identify the right person. In a pinch, find the name of someone in the recruiting department and address your letter to that person. Avoid using generic greetings, such as “To Whom It May Concern.”
Opening paragraph: The opening paragraph of your letter should mention the name of the company and the job title to which you are applying. It should also briefly mention why you are applying for the job.
Body paragraph(s): The body of your cover letter is the longest section. In one or two paragraphs, expand on the most relevant parts of your experience or education. If you have work experience, use data and metrics in this section to show recruiters the impact your work has had and what you will bring to the table if hired.
Closing paragraph: Your closing paragraph should briefly summarize the contents of your letter and reiterate your enthusiasm for the role.
How should I write my first cover letter?
Your cover letter should highlight the critical aspects of your background and significant skills, not regurgitate information that can easily be found on your resume. When writing your first cover letter, make sure to be focused and concise. Emphasize why you are interested in this particular company and what makes you qualified for the position.
What format works best for cover letters in 2022?
Your resume and cover letter work together without repeating information and have become even more important now as employers want more background information to help them decide between qualified candidates. The standard cover letter is in business letter format, which means it should be a readable font size, one-inch margins all the way around, and one page double spaced. Remember, the details of your resume provide a glimpse into the skills you’d bring to the role, and your cover letter explains the context behind those qualifications and gives you an opportunity to prove how you utilize relevant key skills in a short narrative.
A cover letter ensures you stand out and increases your chances of getting a job.
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How to Write a Cover Letter
Advice for tackling one of the toughest parts of the job-hunting process.
Perhaps the most challenging part of the job application process is writing an effective cover letter. And yes, you should send one. Even if only one in two cover letters gets read, that’s still a 50% chance that including one could help you. Before you start writing, find out more about the company and the specific job you want. Next, catch the attention of the hiring manager or recruiter with a strong opening line. If you have a personal connection with the company or someone who works there, mention it in the first sentence or two, and try to address your letter to someone directly. Hiring managers are looking for people who can help them solve problems, so show that you know what the company does and some of the challenges it faces. Then explain how your experience has equipped you to meet those needs. If the online application doesn’t allow you to submit a cover letter, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role.
No one likes job hunting. Scouring through online job listings, spiffing up your résumé , prepping for grueling interviews — none of it is fun. For many, the most challenging part of the process is writing an effective cover letter. There’s so much conflicting advice out there, it’s hard to know where to start. Do you even need one, especially if you’re applying through an online system?
What the Experts Say
The answer is almost always yes. Sure, there will be times when you’re submitting an application online and you may not be able to include one, but whenever possible, send one, says Jodi Glickman, a communications expert and author of Great on the Job . “It’s your best chance of getting the attention of the HR person or hiring manager and an important opportunity to distinguish yourself from everyone else.” And in a tight job market, setting yourself apart is critical, says John Lees, a UK-based career strategist and author of Knockout CV . Still, as anyone who’s ever written a cover letter knows, it’s not easy to do well. Here are some tips to help.
Do your research first.
Before you start writing, find out more about the company and the specific job you want. Of course, you should carefully read the job description, but also peruse the company’s website, its executives’ Twitter feeds, and employee profiles on LinkedIn. This research will help you customize your cover letter, since you shouldn’t send a generic one. It’ll also help you decide on the right tone. “Think about the culture of the organization you’re applying to,” advises Glickman. “If it’s a creative agency, like a design shop, you might take more risks, but if it’s a more conservative organization, like a bank, you may hold back.”
If at all possible, reach out to the hiring manager or someone else you know at the company before writing your cover letter, advises Lees. You can send an email or a LinkedIn message “asking a smart question about the job.” That way you can start your letter by referencing the interaction. You might say, “Thanks for the helpful conversation last week” or “I recently spoke to so-and-so at your company.” Of course, it’s not always possible to contact someone — or you may not get a response. That’s OK. It’s still worth a try.
Focus it on the future.
While your résumé is meant to be a look back at your experience and where you’ve been, the cover letter should focus on the future and what you want to do, says Glickman. “It can be helpful to think of it as the bridge between the past and the future that explains what you hope to do next and why.” Because of the pandemic there is less of an expectation that you’ll be applying for a job that you’ve done before. “There are millions of people who are making career changes — voluntarily or involuntarily — and need to pivot and rethink how their skill set relates to a different role or industry,” says Glickman. You can use your cover letter to explain the shift you’re making, perhaps from hospitality to marketing, for example. Think of it as an opportunity to sell your transferrable skills .
Open strong.
“People typically write themselves into the letter with ‘I’m applying for X job that I saw in Y place.’ That’s a waste,” says Lees. Instead, lead with a strong opening sentence . “Start with the punch line — why this job is exciting to you and what you bring to the table,” says Glickman. For example, you might write, “I’m an environmental fundraising professional with more than 15 years of experience looking for an opportunity to apply my skills in new ways, and I’d love to bring my expertise and enthusiasm to your growing development team.” Then you can include a sentence or two about your background and your relevant experience, but don’t rehash your résumé.
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How to Write a Resume That Stands Out
Chances are the hiring manager or recruiter is reading a stack of these, so you want to catch their attention. But don’t try to be funny. “Humor can often fall flat or sound self-regarding,” says Lees. Stay away from common platitudes, too. “Say something direct and dynamic, such as ‘Let me draw your attention to two reasons why I’d be a great addition to your team.'”
If you have a personal connection with the company or someone who works there, also mention it in the first sentence or two. And always address your letter to someone directly. “With social media, it’s often possible to find the name of a hiring manager,” says Glickman.
Emphasize your personal value.
Hiring managers are looking for people who can help them solve problems. Drawing on the research you did earlier, show that you know what the company does and some of the challenges it faces. These don’t need to be specific but you might mention how the industry has been affected by the pandemic. For example, you might write, “A lot of health care companies are overwhelmed with the need to provide high-quality care while protecting the health and safety of their staff.” Then talk about how your experience has equipped you to meet those needs; perhaps explain how you solved a similar problem in the past or share a relevant accomplishment. You want to provide evidence of the things that set you apart.
Lees points out that there are two skills that are relevant to almost any job right now: adaptability and the ability to learn quickly. If you have brief examples that demonstrate these skills, include those. For example, if you supported your team in the shift to remote work, describe how you did that and what capabilities you drew on.
Convey enthusiasm.
“When you don’t get hired, it’s usually not because of a lack of skills,” says Glickman. “It’s because people didn’t believe your story, that you wanted the job, or that you knew what you were getting into.” Hiring managers are going to go with the candidate who has made it seem like this is their dream job. So make it clear why you want the position . “Enthusiasm conveys personality,” Lees adds. He suggests writing something like “I’d love to work for your company. Who wouldn’t? You’re the industry leader, setting standards that others only follow.” Don’t bother applying if you’re not excited about some aspect of the company or role.
Watch the tone.
At the same time, don’t go overboard with the flattery or say anything you don’t mean. Authenticity is crucial. “Even if you’ve been out of work for months, and would take any job at this point, you want to avoid sounding desperate ,” says Lees. You don’t want your tone to undermine your message, so be professional and mature. A good rule of thumb is to put yourself in the shoes of the hiring manager and think about “the kind of language that the hiring manager would use with one of the company’s customers.” Of course, it can be hard to discern your own tone in writing, so you may need to ask someone to review a draft (which is always a good idea anyway — see advice below). Lees says that he often cuts outs “anything that sounds like desperation” when he’s reviewing letters for clients.
Keep it short.
Much of the advice out there says to keep it under a page. But both Glickman and Lees say even shorter is better. “Most cover letters I see are too long,” says Lees. “It should be brief enough that someone can read it at a glance.” You do have to cover a lot of ground — but you should do it succinctly. This is where asking a friend, former colleague, or mentor to review your letter can be helpful. Ask them to read through it and point out places where you can cut.
Get feedback.
In fact, it’s a great idea to share your cover letter with a few people, says Lees. Rather than sending it off and asking, “What do you think?” be specific about the kind of feedback you want. In particular, request two things. First, ask your friend if it’s clear what your main point is. What’s the story you’re telling? Are they able to summarize it? Second, ask them what’s wrong with the letter. “Other people are more attuned to desperation, overselling, over-modesty, and underselling,” says Lees, and they should be able to point out places where the tone is off.
When you can’t submit a cover letter.
Many companies now use online application systems that don’t allow for a cover letter. You may be able to figure out how to include one in the same document as your résumé, but that’s not a guarantee, especially because some systems only allow for data to be entered into specific boxes. In these cases, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role. If possible, you may try to find someone to whom you can send a brief follow-up email highlighting a few key points about your application.
Principles to Remember
- Have a strong opening statement that makes clear why you want the job and what you bring to the table.
- Be succinct — a hiring manager should be able to read your letter at a glance.
- Share an accomplishment that shows you can address the challenges the employer is facing.
- Try to be funny — too often it falls flat.
- Send a generic cover letter — customize each one for the specific job.
- Go overboard with flattery — be professional and mature.
Advice in Practice
Case study #1: demonstrate an understanding of what the company needs..
Michele Sommers, the vice president of HR for the Boys & Girls Village, a nonprofit in Connecticut, recently posted a job for a recruiting and training specialist. “I was looking for someone with a strong recruiting background who could do everything from sourcing candidates to onboarding new hires,” she says. She also wanted the person to hit the ground running. “We’re a small team and I can’t afford to train someone,” she says.
More than 100 candidates applied for the job. The organization’s online application system doesn’t allow for cover letter attachments, but one of the applicants, Heidi (not her real name), sent a follow-up email after submitting her résumé. “And it’s a good thing she did, because she would’ve been weeded out otherwise,” Michele says.
Heidi’s résumé made her look like a “job hopper” — very short stints at each previous employer. Michele assumed she was a poor performer who kept getting fired. She was also the only candidate who didn’t have a four-year college degree.
But Heidi’s email caught Michele’s eye. First off, it was professional. Heidi stated clearly that she was writing to double-check that her application had been received. She went on to explain how she had gotten Michele’s name and information (through her husband’s boss, who was on the board) and her personal connection to Boys & Girls Village (her father-in-law had done some work with the organization).
Further Reading
Stand Out in Your Interview
What really stood out to Michele, though, was Heidi’s understanding of the group and the challenges it was facing. She’d done her research and “listed some things she would do or already had done that would help us address those needs,” says Michele.
“The personality and passion she conveyed in the cover letter came through during her phone screening,” Michele says. Heidi ended up being more than qualified for the job. “I wanted this role to be bigger from the get-go, but I didn’t think that was possible. When I met her, I knew we could expand it.” Three weeks later Michele offered Heidi the job and she accepted.
Case Study #2: Catch their attention.
Over the past four years, Emily Sernaker applied for multiple positions at the International Rescue Committee (IRC). She never gave up. With each application, she sent a personalized cover letter. “I wanted my cover letter to highlight my qualifications, creative thinking, and genuine respect for the organization,” she says.
Sarah Vania, the organization’s regional HR director, says that Emily’s letters caught her attention, especially because they included several video links that showed the results of Emily’s advocacy and fundraising work at other organizations. Emily explains, “I had prior experience advocating for former child soldiers, human trafficking survivors, vulnerable women, and displaced persons. It’s one thing to make statements in a cover letter, like ‘I can make a pitch, I am a creative person, I am thoughtful,’ but showing these qualities seemed like a better way of convincing the recruiter that the statements were true.”
This is what Emily wrote to Sarah about the video:
Here is a short video about my story with activism. The nonprofit organization Invisible Children made it for a youth conference I spoke at this year. It is about four minutes. As you’ll see from the video, I’ve had a lot of success as a student fundraiser, raising over $200,000 for Invisible Children. I’ve since gone on to work as a consultant for Wellspring International and have recently concluded my studies as a Rotary International Ambassadorial Scholar.
In each of the cover letters, Emily also made clear how much she wanted to work for IRC. “To convey enthusiasm is a vulnerable thing to do and can come off as naivete, but, when it came down to it, my enthusiasm for the organization was genuine and expressing it felt right,” she says.
This is how Emily conveyed her interest in working for IRC:
You should also know that I have a sincere appreciation of the IRC. I have enjoyed learning about your programs and have personally visited your New York headquarters, the San Diego New Roots farm, the We Can Be Heroes exhibit, and the Half the Sky exhibit in Los Angeles. The IRC is my top choice and I believe I would be a valuable addition to your fundraising team.
Emily learned throughout the process that the organization had hundreds of applicants for each position and it was extremely competitive. “I appreciated that I wouldn’t be the best for every opening but also remained firm that I did have a significant contribution to make,” she says. Eventually, Emily’s persistence paid off. She was hired as a temporary external relations coordinator, and four months later she moved into a permanent role.
Editor’s note: The author updated this article, which was originally written in 2014, to reflect the latest advice from the experts and the reality of job-seeking during the pandemic.
- Amy Gallo is a contributing editor at Harvard Business Review, cohost of the Women at Work podcast , and the author of two books: Getting Along: How to Work with Anyone (Even Difficult People) and the HBR Guide to Dealing with Conflict . She writes and speaks about workplace dynamics. Watch her TEDx talk on conflict and follow her on LinkedIn . amyegallo
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Writing a cover letter is essential when applying for jobs. This is the perfect way to express how your specific skills are relevant to the open position. Wow your future employer with this simple cover letter example format.
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