what is a cover letter uk

[Date] [Your address line 1] [Address line 2] [Address line 3] [Your phone number and email] [Company name] [Company address line 1] [Company address line 2] Dear [Name or Sir or Madam ],

Cover letter paragraph 1: The introduction

The position you are interested in and why you are applying for it – a brief introductory passage that covers three things:

Something like:

“I am writing to apply for the role of [job title] in response to an advert I saw on [name of job site]. Please find my CV attached.”

Cover letter paragraph 2: The by-line

This paragraph should be all about you and detail the skills you possess that are relevant to the role, particularly those that have been identified in the job advert or description. Be careful not to reproduce your CV. Mirror phrases and skills that are mentioned in the job advert or description.

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Cover letter paragraph 3: Show your knowledge

This is where you can demonstrate the research that you did before applying. Show that you know what sector they operate in and what they do, and demonstrate why you wish to work there, how you could make a difference, and how you align with the company’s ideals, culture and core values.

In short: show that you’re the perfect candidate!

Cover letter paragraph 4: Conclusion

Your cover letter, the masterpiece that it now is, should end with a clear call to action. You want to secure an interview for this position, so mention that and let them know when you’re available for a callback or contact to arrange it. Don’t be demanding, just be confident and clear. If you plan to follow up with a phone call, then let them know. If you’re not comfortable doing this then end your letter with:

“I look forward to hearing from you.”

Thank them for taking the time to read your letter, and sign off with:

“Yours sincerely [ or faithfully if you don’t know their name ] , [Your Name]”

Use a covering letter as a speculative approach to a company you’d like to work for

Have you noticed a company that you’d really like to work for, but they’re not currently advertising any open positions? In this case, a ‘ cold-contact cover letter ‘ makes a great speculative application letter. Here’s what to include in that cover letter:

Remember, each speculative cover letter should be unique.

Send your cover letter

Because you are almost always going to be sending your cover letter online, we recommend that you attach it to your email in a .pdf format. This way, any computer will be able to view the file, and all your formatting will be preserved.

If you need to send your cover letter as the actual body text of your email, your approach will need to be slightly different. First, make sure you format the subject line of your email like so:

Application for [Job Title] – [Your Name]

If you were given a reference number, include that in the subject line as well. Once you’ve done that, it’s time to think about the layout of your letter. The paragraphs can be the same as an original cover letter, but you can remove the addresses, date and signature.

If you’re applying for a job via a job board, you can sometimes afford to scale down your cover letter to its key components.

Check out this example cover letter:

Hi [Name], I am interested in applying for the current vacancy you have for a [job title]. In my current role as [role title] with [company name], I am responsible for [insert relevant experience relating to job advert] but am currently looking to make a step up into a more challenging role with a reputable company who can offer career growth. I am currently on a notice period of [notice period] and can interview immediately. Kind regards, [Name] [Phone number] [Email]

By following these covering letter guidelines and examples you’ll be ahead of many other applicants applying for roles, and one step nearer to securing an interview.

Try to have fun with it – we wish you the best of luck!

Upload your CV

A cover letter introduces and markets you effectively by complementing your CV.

A cover letter introduces and markets you effectively by complementing your CV. It tells your story by highlighting your relevant strengths and motivation for the person and organisation you are writing to, rather than listing all the things that can already be seen on your CV.

Always take the opportunity to submit a cover letter if you are given the chance.

The cover letter gives you scope to showcase what interests and drives you, and your enthusiasm for an organisation and the role. You can use it to align yourself with the organisation’s strengths, values and culture, and highlight in a targeted way your knowledge and strongest, most relevant skills for the position.

The content and style are up to you, but a logical and engaging structure is key. Below are some guidelines.

How to Write Cover Letters

Try to sound professional yet conversational, rather than wordy or too formal. Write in clear, concise English – take care not to drown the reader with your detail and avoid jargon they may not understand. The Plain English Campaign has some good guidance on improving your writing style.

Set it out like a business letter. Brevity adds power; aim for no longer than side of A4 in length. An exception is if the job has a person specification consisting of a detailed list of skills, and selection is based on applicants demonstrating in this letter that they have them all. In that case you can exceed one page – but remember that being concise and relevant is still important!

Introduction

Introduce yourself and explain why you are writing. If you are responding to an advertisement, state where you saw it. This tells the recruiter why they are reading the letter, and it gives them feedback on which of their advertising sources are working. You need to think about how you would like to introduce yourself; it could be that you mention the course you are studying and when you plan to finish it along with your place of study.

Why this job?

Explain why you are interested in the job and the organisation. Tailor the letter to the organisation and job description and make it implicit that you have not sent out multiple copies of the same letter to different employers. Try to say something original about the organisation: don’t just repeat the text from their publicity material.

Draw on your research, especially what you have learnt from speaking with their staff (e.g. while meeting them at a fair or event, or during work shadowing/experience) as this will demonstrate an awareness and understanding of them that goes beyond the corporate website. Be specific about why the position is particularly attractive for you, and back this up with evidence from your past, or by linking this to your overall career plans, and what you find exciting about this sector.

Explain why you are well-suited to the position. Refer to the relevant skills, experience and knowledge you have and match what you say to the requirements outlined in the job description. Tell your story and highlight key evidence so that you are building on your CV, but not using exactly the same phrases. Make sure you read our guidance on demonstrating you fit the job criteria for more advice.

Even if you think that this position is out of reach, your job is to convince the recruiter that you are qualified enough and able to do the job. Focus on your accomplishments and the transferable skills that are relevant to the role. State explicitly how you match the job criteria – don’t expect the person reading your letter to infer your skills or experiences for themselves. In other words, show don’t tell!

Support your claims by referring to examples that are already detailed in your CV. You can make a stronger, more credible case by linking different experiences that highlight similar skills or competences. For example:

Reiterate your desire to join the organisation and end on a ‘look forward to hearing from you’ statement, followed by ‘Yours sincerely’ if writing to a named individual, and ‘Yours faithfully’ if you have not been able to find a named contact. Type your name, but also don’t forget to sign the letter if you are printing it out.

Academic Cover Letters and Statements

Academic cover letters.

Academic cover letters vary in length, purpose, content and tone. Each job application requires a new, distinct letter.

For applications that require additional research or teaching statements, there is no point repeating these points in a cover letter – here, one page is enough (brief personal introduction, delighted to apply, please find enclosed X, Y, Z documents).

Other applications ask for a CV and a cover letter only, in which case the letter will need to be longer and require more detail. Others ask explicitly for this detail in the form of a supporting statement that sets out how you fulfil the job criteria. Aim for a maximum length of two pages, though for roles at associate professor level and above it may extend to 3-5 pages. In all cases it is important to use the space effectively and show that you can prioritise according to what they are looking for.

In all cases:

Teaching Statements

What is a teaching statement and why do you need one.

When making an academic job application, you may be asked for a teaching statement (sometimes referred to as a ‘philosophy of teaching statement’). These statements may also be requested of candidates for grant applications or teaching awards.

A teaching statement is a narrative that describes:

The rationale behind a teaching statement is to:

Format and style of a Teaching Statement

There is no required content or format for a teaching statement because they are personal in nature, but they are generally 1-2 pages, and written in the first person. The statement will include teaching strategies and methods to help readers ‘see’ you in a lab, lecture hall, or other teaching setting. The teaching statement is, in essence, a writing sample, and should be written with the audience in mind (i.e. the search committee for the institution(s) to which you are applying). This means that, like a cover letter, your teaching statement should be tailored for presentation to different audiences.

Articulating your teaching philosophy

Consider your experiences as both teacher and learner, and always keep your subject at the forefront. Consider all opportunities that you have previously had to teach, mentor, or guide, and determine instances that were both successful and perhaps not so successful. Understanding why and how learning happens is an important part of your teaching philosophy.

Here are some general areas to focus on in your teaching statement:

Goals : Convey your teaching goals. What would you like students to get out of your courses? What matters most to you in teaching and why?

Strategies : List effective teaching strategies. How will you realise your goals? What obstacles exist to student learning and how do you help students overcome them?

Evidence : Specific examples of your teaching experience are powerful in a teaching statement. Provide evidence that your students have learned (or not) in the past.

Research Statements

Some applications ask for a short research statement. This is your opportunity to propose a research plan and show how this builds on your current expertise and achievements. It forms the basis for discussions and your presentation if you are invited for interview.

Remember to:

Tips for Junior Research Fellowship or JRF Applications

Read the job description carefully to understand what is prioritised by the recruiting College or institution(s) beyond furthering your research. If there are additional responsibilities such as outreach, mentoring, expanding or fostering academic networks, you will need to provide evidence of your interest and experience in these areas, as well as statements about how you would fulfil these roles when in post.

Try to meet current junior research fellowship (JRF) holders to gain further insight into what the role entails on a daily basis and what is expected by senior colleagues.

Show how your research contributes to, extends and/or maximises the impact of other work going on in the university. Then state why the JRF would enable you to further these in specific ways.

Give prominence to your publications (and those in progress):

Outline how you intend to participate in knowledge exchange and public engagement within your fellowship. These activities are now recognised as significant components of academic life.

Give prominence to your grant-writing experience and partnerships or work with people or organisations outside the university.

Look at Vitae’s Research Developer Framework to identify any other academic-related competencies that you could demonstrate in your application (particularly project-management, leadership, developing innovative partnerships/strategic thinking).

Have your application reviewed by a careers adviser by booking a short discussion appointment on CareerConnect .

Our Resources

Example cover letters.

External Resources

External websites with guidance and examples.

Artificial Intelligence (AI) generators and other paid-for services

A growing number of websites offer AI-generated cover letters, either for free or for a fee. There are also numerous organisations offering to write your cover letters for a fee. We believe that if you follow the advice above and come for a (free) cover letter review at the Careers Service as part of a 20-minute 1:1 appointment, you will get the best service for you.

Looking for more?

Check the CareerConnect platform for all our upcoming events and opportunities, book appointments, find jobs and internships, and more.

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What is a cover letter and why are they important?

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How to Write a Cover Letter

Advice for tackling one of the toughest parts of the job-hunting process.

Perhaps the most challenging part of the job application process is writing an effective cover letter. And yes, you should send one. Even if only one in two cover letters gets read, that’s still a 50% chance that including one could help you. Before you start writing, find out more about the company and the specific job you want. Next, catch the attention of the hiring manager or recruiter with a strong opening line. If you have a personal connection with the company or someone who works there, mention it in the first sentence or two, and try to address your letter to someone directly. Hiring managers are looking for people who can help them solve problems, so show that you know what the company does and some of the challenges it faces. Then explain how your experience has equipped you to meet those needs. If the online application doesn’t allow you to submit a cover letter, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role.

No one likes job hunting. Scouring through online job listings, spiffing up your résumé , prepping for grueling interviews — none of it is fun. For many, the most challenging part of the process is writing an effective cover letter. There’s so much conflicting advice out there, it’s hard to know where to start. Do you even need one, especially if you’re applying through an online system?

What the Experts Say

The answer is almost always yes. Sure, there will be times when you’re submitting an application online and you may not be able to include one, but whenever possible, send one, says Jodi Glickman, a communications expert and author of Great on the Job . “It’s your best chance of getting the attention of the HR person or hiring manager and an important opportunity to distinguish yourself from everyone else.” And in a tight job market, setting yourself apart is critical, says John Lees, a UK-based career strategist and author of Knockout CV . Still, as anyone who’s ever written a cover letter knows, it’s not easy to do well. Here are some tips to help.

Do your research first.

Before you start writing, find out more about the company and the specific job you want. Of course, you should carefully read the job description, but also peruse the company’s website, its executives’ Twitter feeds, and employee profiles on LinkedIn. This research will help you customize your cover letter, since you shouldn’t send a generic one. It’ll also help you decide on the right tone. “Think about the culture of the organization you’re applying to,” advises Glickman. “If it’s a creative agency, like a design shop, you might take more risks, but if it’s a more conservative organization, like a bank, you may hold back.”

If at all possible, reach out to the hiring manager or someone else you know at the company before writing your cover letter, advises Lees. You can send an email or a LinkedIn message “asking a smart question about the job.” That way you can start your letter by referencing the interaction. You might say, “Thanks for the helpful conversation last week” or “I recently spoke to so-and-so at your company.” Of course, it’s not always possible to contact someone — or you may not get a response. That’s OK. It’s still worth a try.

Focus it on the future.

While your résumé is meant to be a look back at your experience and where you’ve been, the cover letter should focus on the future and what you want to do, says Glickman. “It can be helpful to think of it as the bridge between the past and the future that explains what you hope to do next and why.” Because of the pandemic there is less of an expectation that you’ll be applying for a job that you’ve done before. “There are millions of people who are making career changes — voluntarily or involuntarily — and need to pivot and rethink how their skill set relates to a different role or industry,” says Glickman. You can use your cover letter to explain the shift you’re making, perhaps from hospitality to marketing, for example. Think of it as an opportunity to sell your transferrable skills .

Open strong.

“People typically write themselves into the letter with ‘I’m applying for X job that I saw in Y place.’ That’s a waste,” says Lees. Instead, lead with a strong opening sentence . “Start with the punch line — why this job is exciting to you and what you bring to the table,” says Glickman. For example, you might write, “I’m an environmental fundraising professional with more than 15 years of experience looking for an opportunity to apply my skills in new ways, and I’d love to bring my expertise and enthusiasm to your growing development team.” Then you can include a sentence or two about your background and your relevant experience, but don’t rehash your résumé.

Emphasize your personal value.

Hiring managers are looking for people who can help them solve problems. Drawing on the research you did earlier, show that you know what the company does and some of the challenges it faces. These don’t need to be specific but you might mention how the industry has been affected by the pandemic. For example, you might write, “A lot of health care companies are overwhelmed with the need to provide high-quality care while protecting the health and safety of their staff.” Then talk about how your experience has equipped you to meet those needs; perhaps explain how you solved a similar problem in the past or share a relevant accomplishment. You want to provide evidence of the things that set you apart.

Lees points out that there are two skills that are relevant to almost any job right now: adaptability and the ability to learn quickly. If you have brief examples that demonstrate these skills, include those. For example, if you supported your team in the shift to remote work, describe how you did that and what capabilities you drew on.

Convey enthusiasm.

“When you don’t get hired, it’s usually not because of a lack of skills,” says Glickman. “It’s because people didn’t believe your story, that you wanted the job, or that you knew what you were getting into.” Hiring managers are going to go with the candidate who has made it seem like this is their dream job. So make it clear why you want the position . “Enthusiasm conveys personality,” Lees adds. He suggests writing something like “I’d love to work for your company. Who wouldn’t? You’re the industry leader, setting standards that others only follow.” Don’t bother applying if you’re not excited about some aspect of the company or role.

Watch the tone.

At the same time, don’t go overboard with the flattery or say anything you don’t mean. Authenticity is crucial. “Even if you’ve been out of work for months, and would take any job at this point, you want to avoid sounding desperate ,” says Lees. You don’t want your tone to undermine your message, so be professional and mature. A good rule of thumb is to put yourself in the shoes of the hiring manager and think about “the kind of language that the hiring manager would use with one of the company’s customers.” Of course, it can be hard to discern your own tone in writing, so you may need to ask someone to review a draft (which is always a good idea anyway — see advice below). Lees says that he often cuts outs “anything that sounds like desperation” when he’s reviewing letters for clients.

Keep it short.

Much of the advice out there says to keep it under a page. But both Glickman and Lees say even shorter is better. “Most cover letters I see are too long,” says Lees. “It should be brief enough that someone can read it at a glance.” You do have to cover a lot of ground — but you should do it succinctly. This is where asking a friend, former colleague, or mentor to review your letter can be helpful. Ask them to read through it and point out places where you can cut.

Get feedback.

In fact, it’s a great idea to share your cover letter with a few people, says Lees. Rather than sending it off and asking, “What do you think?” be specific about the kind of feedback you want. In particular, request two things. First, ask your friend if it’s clear what your main point is. What’s the story you’re telling? Are they able to summarize it? Second, ask them what’s wrong with the letter. “Other people are more attuned to desperation, overselling, over-modesty, and underselling,” says Lees, and they should be able to point out places where the tone is off.

When you can’t submit a cover letter.

Many companies now use online application systems that don’t allow for a cover letter. You may be able to figure out how to include one in the same document as your résumé, but that’s not a guarantee, especially because some systems only allow for data to be entered into specific boxes. In these cases, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role. If possible, you may try to find someone to whom you can send a brief follow-up email highlighting a few key points about your application.

Principles to Remember

Advice in Practice

Case study #1: demonstrate an understanding of what the company needs..

Michele Sommers, the vice president of HR for the Boys & Girls Village, a nonprofit in Connecticut, recently posted a job for a recruiting and training specialist. “I was looking for someone with a strong recruiting background who could do everything from sourcing candidates to onboarding new hires,” she says. She also wanted the person to hit the ground running. “We’re a small team and I can’t afford to train someone,” she says.

More than 100 candidates applied for the job. The organization’s online application system doesn’t allow for cover letter attachments, but one of the applicants, Heidi (not her real name), sent a follow-up email after submitting her résumé. “And it’s a good thing she did, because she would’ve been weeded out otherwise,” Michele says.

Heidi’s résumé made her look like a “job hopper” — very short stints at each previous employer. Michele assumed she was a poor performer who kept getting fired. She was also the only candidate who didn’t have a four-year college degree.

But Heidi’s email caught Michele’s eye. First off, it was professional. Heidi stated clearly that she was writing to double-check that her application had been received. She went on to explain how she had gotten Michele’s name and information (through her husband’s boss, who was on the board) and her personal connection to Boys & Girls Village (her father-in-law had done some work with the organization).

Case Study #2: Catch their attention.

Over the past four years, Emily Sernaker applied for multiple positions at the International Rescue Committee (IRC). She never gave up. With each application, she sent a personalized cover letter. “I wanted my cover letter to highlight my qualifications, creative thinking, and genuine respect for the organization,” she says.

Sarah Vania, the organization’s regional HR director, says that Emily’s letters caught her attention, especially because they included several video links that showed the results of Emily’s advocacy and fundraising work at other organizations. Emily explains, “I had prior experience advocating for former child soldiers, human trafficking survivors, vulnerable women, and displaced persons. It’s one thing to make statements in a cover letter, like ‘I can make a pitch, I am a creative person, I am thoughtful,’ but showing these qualities seemed like a better way of convincing the recruiter that the statements were true.”

This is what Emily wrote to Sarah about the video:

Here is a short video about my story with activism. The nonprofit organization Invisible Children made it for a youth conference I spoke at this year. It is about four minutes. As you’ll see from the video, I’ve had a lot of success as a student fundraiser, raising over $200,000 for Invisible Children. I’ve since gone on to work as a consultant for Wellspring International and have recently concluded my studies as a Rotary International Ambassadorial Scholar.

In each of the cover letters, Emily also made clear how much she wanted to work for IRC. “To convey enthusiasm is a vulnerable thing to do and can come off as naivete, but, when it came down to it, my enthusiasm for the organization was genuine and expressing it felt right,” she says.

This is how Emily conveyed her interest in working for IRC:

You should also know that I have a sincere appreciation of the IRC. I have enjoyed learning about your programs and have personally visited your New York headquarters, the San Diego New Roots farm, the We Can Be Heroes exhibit, and the Half the Sky exhibit in Los Angeles. The IRC is my top choice and I believe I would be a valuable addition to your fundraising team.

Emily learned throughout the process that the organization had hundreds of applicants for each position and it was extremely competitive. “I appreciated that I wouldn’t be the best for every opening but also remained firm that I did have a significant contribution to make,” she says. Eventually, Emily’s persistence paid off. She was hired as a temporary external relations coordinator, and four months later she moved into a permanent role.

Editor’s note: The author updated this article, which was originally written in 2014, to reflect the latest advice from the experts and the reality of job-seeking during the pandemic.

Amy Gallo is a contributing editor at Harvard Business Review, cohost of the Women at Work podcast , and the author of two books: Getting Along: How to Work with Anyone (Even Difficult People) and the HBR Guide to Dealing with Conflict . She writes and speaks about workplace dynamics. Watch her TEDx talk on conflict and follow her on LinkedIn . amyegallo

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How to Write a Cover Letter | 10 Steps to Follow

A man sits, working on a laptop following Monster's 10 steps to write a cover letter for his job application.

There are several elements that need to be included in any cover letter. When you know how to write a cover letter properly, you will be able to do it again for any new job applications that you might make. Just follow these simple steps:

What to include in a cover letter

Remember that your cover letter is the first thing that a potential employer will look at when considering your application. Dedicate the time and effort into getting it right and you will have taken your first step towards a new job!

Most Helpful In Cover Letters

How Long Should a Cover Letter Be? Tips to Achieve the Right Length

By Monster Contributor

What Is a Cover Letter Meant to Say?

Recent graduate cover letter examples, do employers actually read cover letters, customer service cover letter example.

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Finance Cover Letter: UK Examples & Templates
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Cover Letter Template: 20+ UK Templates [Free to Download]
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