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How to Write a Cover Letter
Advice for tackling one of the toughest parts of the job-hunting process.
Perhaps the most challenging part of the job application process is writing an effective cover letter. And yes, you should send one. Even if only one in two cover letters gets read, that’s still a 50% chance that including one could help you. Before you start writing, find out more about the company and the specific job you want. Next, catch the attention of the hiring manager or recruiter with a strong opening line. If you have a personal connection with the company or someone who works there, mention it in the first sentence or two, and try to address your letter to someone directly. Hiring managers are looking for people who can help them solve problems, so show that you know what the company does and some of the challenges it faces. Then explain how your experience has equipped you to meet those needs. If the online application doesn’t allow you to submit a cover letter, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role.
No one likes job hunting. Scouring through online job listings, spiffing up your résumé , prepping for grueling interviews — none of it is fun. For many, the most challenging part of the process is writing an effective cover letter. There’s so much conflicting advice out there, it’s hard to know where to start. Do you even need one, especially if you’re applying through an online system?
What the Experts Say
The answer is almost always yes. Sure, there will be times when you’re submitting an application online and you may not be able to include one, but whenever possible, send one, says Jodi Glickman, a communications expert and author of Great on the Job . “It’s your best chance of getting the attention of the HR person or hiring manager and an important opportunity to distinguish yourself from everyone else.” And in a tight job market, setting yourself apart is critical, says John Lees, a UK-based career strategist and author of Knockout CV . Still, as anyone who’s ever written a cover letter knows, it’s not easy to do well. Here are some tips to help.
Do your research first.
Before you start writing, find out more about the company and the specific job you want. Of course, you should carefully read the job description, but also peruse the company’s website, its executives’ Twitter feeds, and employee profiles on LinkedIn. This research will help you customize your cover letter, since you shouldn’t send a generic one. It’ll also help you decide on the right tone. “Think about the culture of the organization you’re applying to,” advises Glickman. “If it’s a creative agency, like a design shop, you might take more risks, but if it’s a more conservative organization, like a bank, you may hold back.”
If at all possible, reach out to the hiring manager or someone else you know at the company before writing your cover letter, advises Lees. You can send an email or a LinkedIn message “asking a smart question about the job.” That way you can start your letter by referencing the interaction. You might say, “Thanks for the helpful conversation last week” or “I recently spoke to so-and-so at your company.” Of course, it’s not always possible to contact someone — or you may not get a response. That’s OK. It’s still worth a try.
Focus it on the future.
While your résumé is meant to be a look back at your experience and where you’ve been, the cover letter should focus on the future and what you want to do, says Glickman. “It can be helpful to think of it as the bridge between the past and the future that explains what you hope to do next and why.” Because of the pandemic there is less of an expectation that you’ll be applying for a job that you’ve done before. “There are millions of people who are making career changes — voluntarily or involuntarily — and need to pivot and rethink how their skill set relates to a different role or industry,” says Glickman. You can use your cover letter to explain the shift you’re making, perhaps from hospitality to marketing, for example. Think of it as an opportunity to sell your transferrable skills .
“People typically write themselves into the letter with ‘I’m applying for X job that I saw in Y place.’ That’s a waste,” says Lees. Instead, lead with a strong opening sentence . “Start with the punch line — why this job is exciting to you and what you bring to the table,” says Glickman. For example, you might write, “I’m an environmental fundraising professional with more than 15 years of experience looking for an opportunity to apply my skills in new ways, and I’d love to bring my expertise and enthusiasm to your growing development team.” Then you can include a sentence or two about your background and your relevant experience, but don’t rehash your résumé.
Read more about
How to Write a Resume That Stands Out
Chances are the hiring manager or recruiter is reading a stack of these, so you want to catch their attention. But don’t try to be funny. “Humor can often fall flat or sound self-regarding,” says Lees. Stay away from common platitudes, too. “Say something direct and dynamic, such as ‘Let me draw your attention to two reasons why I’d be a great addition to your team.'”
If you have a personal connection with the company or someone who works there, also mention it in the first sentence or two. And always address your letter to someone directly. “With social media, it’s often possible to find the name of a hiring manager,” says Glickman.
Emphasize your personal value.
Hiring managers are looking for people who can help them solve problems. Drawing on the research you did earlier, show that you know what the company does and some of the challenges it faces. These don’t need to be specific but you might mention how the industry has been affected by the pandemic. For example, you might write, “A lot of health care companies are overwhelmed with the need to provide high-quality care while protecting the health and safety of their staff.” Then talk about how your experience has equipped you to meet those needs; perhaps explain how you solved a similar problem in the past or share a relevant accomplishment. You want to provide evidence of the things that set you apart.
Lees points out that there are two skills that are relevant to almost any job right now: adaptability and the ability to learn quickly. If you have brief examples that demonstrate these skills, include those. For example, if you supported your team in the shift to remote work, describe how you did that and what capabilities you drew on.
“When you don’t get hired, it’s usually not because of a lack of skills,” says Glickman. “It’s because people didn’t believe your story, that you wanted the job, or that you knew what you were getting into.” Hiring managers are going to go with the candidate who has made it seem like this is their dream job. So make it clear why you want the position . “Enthusiasm conveys personality,” Lees adds. He suggests writing something like “I’d love to work for your company. Who wouldn’t? You’re the industry leader, setting standards that others only follow.” Don’t bother applying if you’re not excited about some aspect of the company or role.
Watch the tone.
At the same time, don’t go overboard with the flattery or say anything you don’t mean. Authenticity is crucial. “Even if you’ve been out of work for months, and would take any job at this point, you want to avoid sounding desperate ,” says Lees. You don’t want your tone to undermine your message, so be professional and mature. A good rule of thumb is to put yourself in the shoes of the hiring manager and think about “the kind of language that the hiring manager would use with one of the company’s customers.” Of course, it can be hard to discern your own tone in writing, so you may need to ask someone to review a draft (which is always a good idea anyway — see advice below). Lees says that he often cuts outs “anything that sounds like desperation” when he’s reviewing letters for clients.
Keep it short.
Much of the advice out there says to keep it under a page. But both Glickman and Lees say even shorter is better. “Most cover letters I see are too long,” says Lees. “It should be brief enough that someone can read it at a glance.” You do have to cover a lot of ground — but you should do it succinctly. This is where asking a friend, former colleague, or mentor to review your letter can be helpful. Ask them to read through it and point out places where you can cut.
In fact, it’s a great idea to share your cover letter with a few people, says Lees. Rather than sending it off and asking, “What do you think?” be specific about the kind of feedback you want. In particular, request two things. First, ask your friend if it’s clear what your main point is. What’s the story you’re telling? Are they able to summarize it? Second, ask them what’s wrong with the letter. “Other people are more attuned to desperation, overselling, over-modesty, and underselling,” says Lees, and they should be able to point out places where the tone is off.
When you can’t submit a cover letter.
Many companies now use online application systems that don’t allow for a cover letter. You may be able to figure out how to include one in the same document as your résumé, but that’s not a guarantee, especially because some systems only allow for data to be entered into specific boxes. In these cases, use the format you’re given to demonstrate your ability to do the job and your enthusiasm for the role. If possible, you may try to find someone to whom you can send a brief follow-up email highlighting a few key points about your application.
Principles to Remember
- Have a strong opening statement that makes clear why you want the job and what you bring to the table.
- Be succinct — a hiring manager should be able to read your letter at a glance.
- Share an accomplishment that shows you can address the challenges the employer is facing.
- Try to be funny — too often it falls flat.
- Send a generic cover letter — customize each one for the specific job.
- Go overboard with flattery — be professional and mature.
Advice in Practice
Case study #1: demonstrate an understanding of what the company needs..
Michele Sommers, the vice president of HR for the Boys & Girls Village, a nonprofit in Connecticut, recently posted a job for a recruiting and training specialist. “I was looking for someone with a strong recruiting background who could do everything from sourcing candidates to onboarding new hires,” she says. She also wanted the person to hit the ground running. “We’re a small team and I can’t afford to train someone,” she says.
More than 100 candidates applied for the job. The organization’s online application system doesn’t allow for cover letter attachments, but one of the applicants, Heidi (not her real name), sent a follow-up email after submitting her résumé. “And it’s a good thing she did, because she would’ve been weeded out otherwise,” Michele says.
Heidi’s résumé made her look like a “job hopper” — very short stints at each previous employer. Michele assumed she was a poor performer who kept getting fired. She was also the only candidate who didn’t have a four-year college degree.
But Heidi’s email caught Michele’s eye. First off, it was professional. Heidi stated clearly that she was writing to double-check that her application had been received. She went on to explain how she had gotten Michele’s name and information (through her husband’s boss, who was on the board) and her personal connection to Boys & Girls Village (her father-in-law had done some work with the organization).
Stand Out in Your Interview
What really stood out to Michele, though, was Heidi’s understanding of the group and the challenges it was facing. She’d done her research and “listed some things she would do or already had done that would help us address those needs,” says Michele.
“The personality and passion she conveyed in the cover letter came through during her phone screening,” Michele says. Heidi ended up being more than qualified for the job. “I wanted this role to be bigger from the get-go, but I didn’t think that was possible. When I met her, I knew we could expand it.” Three weeks later Michele offered Heidi the job and she accepted.
Case Study #2: Catch their attention.
Over the past four years, Emily Sernaker applied for multiple positions at the International Rescue Committee (IRC). She never gave up. With each application, she sent a personalized cover letter. “I wanted my cover letter to highlight my qualifications, creative thinking, and genuine respect for the organization,” she says.
Sarah Vania, the organization’s regional HR director, says that Emily’s letters caught her attention, especially because they included several video links that showed the results of Emily’s advocacy and fundraising work at other organizations. Emily explains, “I had prior experience advocating for former child soldiers, human trafficking survivors, vulnerable women, and displaced persons. It’s one thing to make statements in a cover letter, like ‘I can make a pitch, I am a creative person, I am thoughtful,’ but showing these qualities seemed like a better way of convincing the recruiter that the statements were true.”
This is what Emily wrote to Sarah about the video:
Here is a short video about my story with activism. The nonprofit organization Invisible Children made it for a youth conference I spoke at this year. It is about four minutes. As you’ll see from the video, I’ve had a lot of success as a student fundraiser, raising over $200,000 for Invisible Children. I’ve since gone on to work as a consultant for Wellspring International and have recently concluded my studies as a Rotary International Ambassadorial Scholar.
In each of the cover letters, Emily also made clear how much she wanted to work for IRC. “To convey enthusiasm is a vulnerable thing to do and can come off as naivete, but, when it came down to it, my enthusiasm for the organization was genuine and expressing it felt right,” she says.
This is how Emily conveyed her interest in working for IRC:
You should also know that I have a sincere appreciation of the IRC. I have enjoyed learning about your programs and have personally visited your New York headquarters, the San Diego New Roots farm, the We Can Be Heroes exhibit, and the Half the Sky exhibit in Los Angeles. The IRC is my top choice and I believe I would be a valuable addition to your fundraising team.
Emily learned throughout the process that the organization had hundreds of applicants for each position and it was extremely competitive. “I appreciated that I wouldn’t be the best for every opening but also remained firm that I did have a significant contribution to make,” she says. Eventually, Emily’s persistence paid off. She was hired as a temporary external relations coordinator, and four months later she moved into a permanent role.
Editor’s note: The author updated this article, which was originally written in 2014, to reflect the latest advice from the experts and the reality of job-seeking during the pandemic.
- Amy Gallo is a contributing editor at Harvard Business Review, cohost of the Women at Work podcast , and the author of two books: Getting Along: How to Work with Anyone (Even Difficult People) and the HBR Guide to Dealing with Conflict . She writes and speaks about workplace dynamics. Watch her TEDx talk on conflict and follow her on LinkedIn . amyegallo
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How and Why to Write a Great Cover Letter
A cover letter is a one-page business letter that you submit when applying to a job, along with your resume. As a piece of persuasive writing, your cover letter will aim to convey to the employer why you’re a great candidate for the role.
Cover letters … the 3-minute version
What is the purpose of a cover letter?
With your cover letter, you’ll aim to:
- Highlight your qualifications: You’ll show how your skills and experience relate to the employer’s needs for a specific position.
- Showcase your motivation: You’ll demonstrate your enthusiasm for the specific position and the organization.
- Reflect your voice and written communication skills: You’ll give the employer a sense of your personality and writing style.
How do I write a cover letter?
Before writing, research the employer.
Learn enough about the organization to articulate why you are a strong fit for that firm. Here are some things you can do:
- Review the firm’s website and LinkedIn page.
- Speak with current or previous employees.
- Read articles and social media for current news.
Analyze the job description
Look for skills, duties, and qualifications of the job so you can design your letter to match these as much as possible.
Reflect on your experience and motivation
Identify skills and personal qualities you have developed which will be useful in this role. Ask yourself:
- What attracts you about this role/company/industry?
- What have you have done in classes, projects, work experiences, internships, volunteer, activities, travel, etc., that is similar to the duties required of the job?
Writing Your Cover Letter: Format and Structure
- Keep cover letters short—three or four paragraphs and less than one page.
- Use the active voice, keeping your tone positive and professional. Avoid beginning too many sentences with “I”.
- Read your cover letter aloud to catch repetitious words and typos. Make sure that the grammar, sentence structure and spelling are correct.
- When applying online, upload your cover letter as a PDF file, unless another format is specified. When sending your resume and cover letter by email you may write a short note or paste your cover letter in the body of your email (without the address header) and also attach the PDF file.
- Address your letter to the specific individual who can hire you, if this is known. If the name is not included in the job description, address the letter to Dear Hiring Manager or to the title mentioned in the job description.
- List your contact information at the top of the page either in the same format as your resume or on the top left or right margin as shown in the samples.
- your contact information
- employer’s name, title and address
- a greeting (addressed to Ms., Mr., or Dr. with the employer’s last name)
- cover letter content
- your signature or typed name
Writing Your Cover Letter: Content
Your cover letter should answer who, what, when, where and why you are applying for the opportunity.
Introduction : State the position for which you are applying, where you found out about the job, who you are and why you are interested in/qualified for this job and company in particular. If you spoke with someone in the company or were referred by a connection ask if you can include that person’s name and mention your conversation.
Body : The body of the cover letter may be one or two paragraphs. Highlight your qualifications and emphasize your strengths which are most relevant to the industry, organization, and position. Be specific. Use 2-3 examples of your work or academic experience to communicate your motivation and how your skills and experience prepared you for the job. Structure your letter based on relevance not chronology. Explain how you will be valuable to the employer. Do not discuss or apologize if you feel you lack experience or accomplishments.
Conclusion : Thank the reader and reaffirm your interest in the position or organization. Keep your tone positive and enthusiastic. Your cover letter should be specific to the firm and explain why you would be a good fit to work there.
Check out our example of how to structure your cover letter content .
Checking Your Work
Use our Cover Letter Checklist to make sure your format and content is in line with best practices.
When should I write a cover letter?
Not all jobs require cover letters. So, how do you decide whether to submit one?
Pro-Tip: If you’re applying to several similar opportunities, creating a draft cover letter in advance, geared toward that type of opportunity, can be a helpful way to save time in your actual application process.
Submit a Cover Letter when…
- the posting explicitly requests that you do so
- you’re applying to an opportunity at a mission-driven organization
- you think that doing so could provide important information to the employer that they wouldn’t get from your resume
Consider Submitting a Cover Letter when…
- it’s marked “optional” in an application, and you have the bandwidth to do so
- you have content that you can easily recycle or repurpose into a tailored cover letter
No Need to Submit a Cover Letter when…
- a posting specifically tells you not to submit one
- there’s no way to submit one in an application portal, and doing so would require a serious workaround
Sample cover letters.
These sample cover letters will help you get started and give you an idea of what to include in your own letters!
- Side Hustles
- Power Players
- Young Success
- Save and Invest
- Become Debt-Free
- Land the Job
- Closing the Gap
- Science of Success
- Pop Culture and Media
- Psychology and Relationships
- Health and Wellness
- Real Estate
- Most Popular
Here's an example of the perfect cover letter, according to Harvard career experts
Found your dream job? Don't be so confident that you'll get hired: It's very likely that there are several other qualified candidates competing for that same position.
That's where the cover letter comes in. Including a cover letter to complement your resume can be an effective way to impress hiring managers: It displays your strong writing skills, sets you apart from other applicants and shows that you went the extra mile.
Linda Spencer, associate director and coordinator of career advising at Harvard Extension School, says that a solid cover letter answers two key questions :
- Why are you the right fit for the job?
- How will you add value to the organization?
"It takes the average employer about seven seconds to review these documents," says Spencer. "They're not reading, they're skimming. So you need to make it clear right off the bat how you can add value."
Here's an example of what a strong cover letter looks like, according to Harvard career experts (click here to enlarge):
Credit: Harvard University, Office of Career Services / Harvard Extension School, Career and Academic Resource Center
Don't know where to start? The career experts share tips on how to write a cover letter that stands out:
1. Address the letter to a specific person
"To whom it may concern" is one of the fastest ways to get your application deleted. Always try to address your letter to a specific person — usually the hiring manager or department head. Include their name, title, company and address at the very top below the date.
If you don't know who to address, LinkedIn is a great place to start. Simply enter the company name and some keywords into the search bar (e.g., "Google, hiring manager, sales") and a variety of related profiles will appear.
2. Clearly state the purpose of your letter
Your opening line doesn't need to be anything extravagant. In fact, it should be the complete opposite, according Harvard's career experts.
Keep it simple and straightforward: State why you're writing, the position you're applying for and, if applicable, how you found the job listing.
3. Don't rehash your entire resume
You're not writing a 1,000-word essay that summarizes your resume. The cover letter is your chance to explain why you're genuinely interested in the company and its mission.
No need to make it super formal, either. Use your own voice and add some personal flourishes to make the letter more interesting.
"If you have relevant school or work experience, be sure to point it out with one or two key examples," the career experts note . "Emphasize skills or abilities that relate to the job. Be sure to do this in a confident manner and keep in mind that the reader will also view your letter as an example of your writing skills."
4. Use action words and don't overuse the pronoun "I"
Instead of using flowery words and cliche claims like "fast thinker" and "highly creative," go for action words.
Here are a few examples of action verbs to use when highlighting specific skills:
- To demonstrate leadership skills : Accomplished, contracted, assigned, directed, orchestrated, headed, delegated
- To demonstrate communication skills : Addressed, translated, presented, negotiated, moderated, promoted, edited
- To demonstrate research skills : Constructed, examined, critique, systematized, investigated, modeled, formulated
- To demonstrate creative skills : Revitalized, redesigned, developed, integrated, conceptualized, fashioned, shaped
Avoid using too many "I" statements because it can come off as though you're mostly interested in what you can gain from the company. The focus should be on what the company can gain from you.
5. Reiterate your enthusiasm and thank the reader
The closing of your letter should:
- Reiterate your interest in the position
- Thank the reader for his or her consideration
- State that you look forward hearing back from them
- Include your signature at the very bottom
6. Be consistent in formatting
Visual consistency makes a big difference. Keep your letter to just one page and use the same font (and size) as you did for your resume. If you're converting the letter to a PDF, make sure the formatting is translated properly.
Dustin McKissen is the founder of McKissen + Company , a strategic communications firm in St. Charles, Missouri. He was also named one of LinkedIn's "Top Voices in Management and Corporate Culture." Follow him on LinkedIn here.
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How to Write a Cover Letter in 2023 | Beginner's Guide
After weeks of heavy job search, you’re almost there!
You’ve perfected your resume.
You’ve short-listed the coolest jobs you want to apply for.
You’ve even had a friend train you for every single interview question out there.
But then, before you can send your application and call it a day, you remember that the job ad requires a cover letter.
Now you’re stuck wondering how to write a cover letter ...
Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think.
In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.
- What’s a cover letter & why it’s important for your job search
- How to write a convincing cover letter that gets you the job (step-by-step!)
- How to perfect your cover letter with the Novoresume free checklist
- What excellent cover letter examples look like
So, let’s get started with the basics!
What is a Cover Letter? (and Why It’s Important)
A cover letter is a one-page document that you submit as part of your job application (alongside your CV or Resume).
Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .
A good cover letter can spark the HR manager’s interest and get them to read your resume.
A bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder. So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.
How does a good cover letter look, you might ask. Well, here’s an example:
Keep in mind, though, that a cover letter is a supplement to your resume, not a replacement. Meaning, you don’t just repeat whatever is mentioned in your resume.
If you’re writing a cover letter for the first time, writing all this might seem pretty tough. After all, you’re probably not a professional writer.
The thing is, though, you don’t need to be creative, or even any good at writing. All you have to do is follow a tried-and-tested format:
- Header - Input contact information
- Greeting the hiring manager
- Opening paragraph - Grab the reader’s attention with 2-3 of your top achievements
- Second paragraph - Explain why you’re the perfect candidate for the job
- Third paragraph - Explain why you’re a good match for the company
- Formal closing
Or, here’s what this looks like in practice:
How to Write the Perfect Cover Letter (And Get Hired!)
Now that we’ve got the basics out of the way, we’re going to guide you through the process of writing a cover letter step by step.
Step #1 - Pick the Right Cover Letter Template
A good cover letter is all about leaving the right first impression.
So, what’s a better way to leave a good impression than a well-formatted, visual template?
You can simply pick one of our hand-picked cover letter templates , and you’ll be all set in a jiffy!
As a bonus, our AI will even give you suggestions on how to improve your cover letter on the go.
Step #2 - Start the Cover Letter with a Header
As with a resume, it’s important to start your cover letter with a Contact Information section:
Here, you want to include all essential information, including:
- Phone Number
- Name of the hiring manager / their professional title
- Name of the company you’re applying to
In certain cases, you might also consider adding:
- Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
- Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your blog.
And here’s what you shouldn’t mention in your header:
- Your Full Address
- Unprofessional Email - Make sure your email is presentable. It’s pretty hard for a hiring manager to take you seriously if your email address is “[email protected]” Whenever applying for jobs, stick to the “[first name] + [last name] @ email provider.com” format.
Step #3 - Greet the Hiring Manager
Once you’ve properly listed your contact information, you need to start writing the cover letter contents.
The first thing to do here is to address the cover letter to the hiring manager .
That’s right, the hiring manager! Not the overly popular “Dear Sir or Madam.” You want to show your future boss that you did your research and are really passionate about working with their team.
No one wants to hire a job seeker who just spams 20+ companies and hopes to get hired in any of them.
So, how do you find out who’s the hiring manager? There are several ways to do this.
The simplest option is to look up the head of the relevant department on LinkedIn. Let’s say you’re applying for the position of a Communication Specialist at Novoresume. The hiring manager is probably Head of Communications or Chief Communications Office.
So, you do a quick lookup on LinkedIn:
And voila! You have your hiring manager.
Or let’s say you’re applying for the position of a server. In that case, you’d be looking for the “restaurant manager.”
If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.
Here are several other greetings you could use:
- Dear [Department] Hiring Manager
- Dear Hiring Manager
- To whom it may concern
- Dear [Department] Team
Step #4 - Write an Attention-Grabbing Introduction
First impressions matter, especially when it comes to your job search.
Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.
So, it’s essential to catch their attention from the very first paragraph .
The #1 problem we see with most cover letter opening paragraphs is that they’re usually extremely generic. Most of them look something like this..
- Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.
See the issue here? This opening paragraph doesn’t say pretty much anything except the fact that you’ve worked the job before.
Do you know who else has similar work experience? All the other applicants you’re competing with.
Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.
So now, let’s make our previous example shine:
My name’s Michael and I’d like to help XYZ Inc. hit and exceed their sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job.
See the difference between the two examples? If you were the hiring manager, which sales manager would you hire, Jonathan or Michael?
Now that we’ve covered the introduction, let’s talk about the body of your cover letter. This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company.
So, let’s get started...
Step #5 - Explain why you’re the perfect person for the job
This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.
But first things first - before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.
For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. You scan the job ad and see that the top requirements are:
- Experience managing a Facebook ad budget of $10,000+ / month
- Some skills in advertising on other platforms (Google Search + Twitter)
- Excellent copywriting skills
Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our example:
In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+ . As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy , images, picked the targeting, ran optimization trials, and so on.
Other than Facebook advertising, I’ve also delved into other online PPC channels, including:
- Google Search
Are you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Learn how to write an internship cover letter here.
Step #6 - Explain why you’re a good fit for the company
Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button.
Well, no. You’re not quite there yet.
The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.
After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary .
Meaning, you also need to convince the HR manager that you’re really passionate about working with them.
How do you do this? Well, as a start, you want to do some research about the company. You want to know things like:
- What’s the company’s business model?
- What’s the company product or service? Have you used it?
- What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?
So, get to Googling. Chances are, you’ll find all the information you need either on the company website or somewhere around the web.
Then, you need to figure out what you like about the company and turn that into text.
Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.
You’d write something like:
I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device.
I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech. As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.
What you don’t want to do here is be super generic for the sake of having something to write. Most job seekers tend to mess this one up. Let’s take a look at a very common example we tend to see (way too often):
I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe with me.
See what’s wrong here? The example doesn’t really say anything about the company. “Culture of Innovation” is something most companies claim to have.
The same goes for “values of integrity and transparency” - the writer just googled what the values for the organization are, and said that they like them.
Any hiring manager that reads this will see through the fluff.
So, make sure to do a lot of research and come up with good reasons why you're applying.
Step #7 - Wrap up with a call to action
Finally, it’s time to finish up your cover letter and write the conclusion.
In the final paragraph, you want to:
- Wrap up any points you couldn't in the previous paragraphs. Do you have anything left to say? Any other information that could help the hiring manager make their decision? Mention it here.
- Thank the hiring manager for their time. It never hurts to be courteous, as long as you don’t come off as too needy.
- Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. You should ask the hiring manager to take some sort of action.
And now, let’s turn this into a practical example:
So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the most out of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your facebook marketing goals.
Step #8 - Use the right formal closing
Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.
Feel free to use one of the most popular conclusions to a cover letter:
- Best Regards,
- Kind Regards,
And we’re finally done! Before sending off the cover letter, make sure to proofread it with software like Grammarly, or maybe even get a friend to review it for you.
Does your cover letter heading include all essential information?
- Professional email
- Relevant Social Media Profiles
Do you address the right person? I.e. hiring manager in the company / your future direct supervisor
Does your introductory paragraph grab the reader's attention?
- Did you mention 2-3 of your top achievements?
- Did you use numbers and facts to back up your experience?
Do you successfully convey that you’re the right pro for the job?
- Did you identify the core requirements?
- Did you successfully convey how your experiences help you fit the requirements perfectly?
Do you convince the hiring manager that you’re passionate about the company you’re applying to?
- Did you identify the top 3 things that you like about the company?
- Did you avoid generic reasons for explaining your interest in the company?
Did you finalize the conclusion with a call to action?
Did you use the right formal closure for the cover letter?
5+ Cover Letter Examples
Need some inspiration? Read on to learn about some of the best cover letter examples we’ve seen (for different fields).
College Student Cover Letter Example
Middle Management Cover Letter Example
Career Change Cover Letter Example
Management Cover Letter Example
Senior Executive Cover Letter Example
Want to discover more examples AND learn what makes them stand out? Check out our guide to cover letter examples .
Next Steps in Your Job Search - Creating a Killer Resume
Your cover letter is only as good as your resume. If either one is weak, your entire application is for naught.
After all, a cover letter is just an introduction. Imagine going through all this effort to leave an amazing first impression, but flopping at the end because of a mediocre resume.
...But don’t you worry, we’ve got you covered on that end, too.
If you want to learn more about Resumes & CVs, we have a dedicated FREE guide for that. Check out our complete guide on how to make a resume , as well as how to write a CV - our experts will teach you everything you need to know in order to land your dream job.
Or, if you’re already an expert, just pick one of our resume templates and get started.
Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:
- A cover letter is a 250 - 400 word document that convinces the hiring manager of your competence
- A cover letter goes in your job application alongside your resume
- Your introduction to the cover letter should grab the hiring manager’s attention and keep it all the way until the conclusion
- There are 2 main topics you need to include in your cover letter: why you’re the perfect candidate for the job & why you’re passionate about working in the company you’re applying to
- Most of the content of your cover letter should be factual , without any fluff or generalizations
At Novorésumé, we’re committed to helping you get the job you deserve, every step of the way! Follow our blog to stay up to date with the industry-leading advice. Or, check out some of our top guides…
- How to Write a Motivational Letter
- How to Write a Resume with No Work Experience
- Most Common Interview Questions and Answers
Your Complete Guide to Writing a Cover Letter (Plus Bonus Tips and Examples)
Hot jobs on the muse.
Ah yes, the familiar cycle: You sit down to write a cover letter, open a blank document, check your email, browse cover letter examples , do some chores, watch that cursor blink a few more times, and finally Google something like “how to write a cover letter”—which hopefully brought you here. But you still might be thinking something to the effect of: Does anyone really read cover letters? Why do they even exist?
First off: Yes, we can assure you that cover letters do, in fact, get read . To some hiring managers, they’re the most important part of your job application . And regardless, you don’t want to miss the opportunity to tell prospective employers who you are, showcase why they should hire you, and stand out above all the other candidates.
To ensure your letter is in amazing shape (and crafting it is as painless as possible), we’ve got easy-to-follow steps plus examples, a few bonus tips, and answers to frequently asked questions
What is a cover letter and why is it important?
How to write a cover letter hiring managers will love, what do examples of cover letters look like, bonus cover letter tips to give you an edge over the competition, cover letter faqs (a.k.a., everything else you need to know about cover letters).
A cover letter is a brief (one page or less) note that you write to a hiring manager or recruiter to go along with your resume and other application materials. Done well , a cover letter gives you the chance to speak directly to how your skills and experience line up with the specific job you’re pursuing. It also affords you an opportunity to hint to the reviewer that you’re likable, original, and likely to be a great addition to the team.
Instead of using cover letters to their strategic advantage, most job applicants blabber on and on about what they want, toss out bland, cliché-filled paragraphs that essentially just regurgitate their resume, or go off on some strange tangent in an effort to be unique.
Given this reality, imagine the leg up you’ll have if you learn how to do cover letters right.
OK, you’re sold on how important cover letters are. Here are eight steps to writing one that screams, “I’m a great hire!”
Step 1: Write a fresh cover letter for each job (but yes, you can use a template).
Yes, it’s way faster and easier to take the cover letter you wrote for your last application, change the name of the company, and send it off. But most employers want to see that you’re truly excited about the specific position and organization—which means creating a custom letter for each position.
While it’s OK to recycle a few strong sentences and phrases from one cover letter to the next, don’t even think about sending out a 100% generic letter. “Dear Hiring Manager, I am excited to apply to the open position at your company ” is an immediate signal to recruiters and hiring managers that you’re mass-applying to every job listing that pops up on LinkedIn.
At the same time, there’s nothing that says you can’t get a little help: Try out one of our free cover letter templates to make the process a bit easier.
Step 2: Add your contact info.
At the top of your cover letter, you should list out your basic info. You can even copy the same heading from your resume if you’d like. Some contact info you might include (and the order you might include it in) is:
- Your pronouns (optional)
- Your location (optional)
- Your email address
- Your phone number (optional)
- Your Linkedin, portfolio, or personal website URL (optional)
Note that only name and email are mandatory, and you don’t need to put a full address on a cover letter or resume anymore. A city and state (or metro area) are more than enough.
So your header might look like this:
Inigo Montoya he/him Florin Metropolitan Area [email protected] 555-999-2222
If the job posting tells you to submit your cover letter in the body of an email, you can add your contact info at the end, after your name (and if you’d like to forgo the email address here, you can—they have it already).
So your sign off could look like this:
Violet Baudelaire she/her [email protected] 123-123-1234 https://www.linkedin.com/in/violet-baudelaire/
Step 3: Address your cover letter to the hiring manager—preferably by name.
The most traditional way to address a cover letter is to use the person’s first and last name, including “Mr.” or “Ms.” (for example, “Dear Ms. Jane Smith” or just “Dear Ms. Smith”). But to avoid accidentally using the wrong title, or worse, inadvertently misgendering someone—first and last name also work just fine. And if “Dear” feels a bit too stiff, try “Hello.” But never use generic salutations like “ To Whom it May Concern ” or “Dear Sir or Madam.”
For more help, read these rules for addressing your cover letter and a few tips for how to find the hiring manager .
Step 4: Craft an opening paragraph that’ll hook your reader.
Your opening sets the stage for the whole cover letter. So you want it to be memorable, friendly, conversational, and hyper-relevant to the job you’re pursuing.
No need to lead with your name—the hiring manager can see it already. But it’s good to mention the job you’re applying for (the hiring manager may be combing through candidates for half a dozen different jobs), and yes, you could go with something simple like, “I am excited to apply for [job] with [Company].” But consider introducing yourself with a snappy first paragraph that highlights your excitement about the company you’re applying to, your passion for the work you do, and/or your past accomplishments.
This is a prime spot to include the “why” for your application. Make it very clear why you want this job at this company . Are you a longtime user of their products? Do you have experience solving a problem they’re working on? Do you love their brand voice or approach to product development? Do your research on the company (and check out their Muse profile if they have one) to find out.
For instance, say you’re applying for a marketing job with a company known for its incredible pies and baked goods. You might want to use your opening to mention how you love pie so much that when you were in the 4th grade, you took the blue ribbon in the National Cherry Festival pie-eating contest. Or take a look at this cover letter hook by a client of career coach and Muse writer Jenny Foss , who was working to land a leadership role at a nonprofit specializing in fire prevention:
“I have a personal interest in fire prevention that dates back to my youth. As the daughter of a nurse who worked in a hospital burns unit for many years, I grew up with significant exposure to those impacted by fire. I’d spend hours thinking about my mom’s patients, wishing there were some way to better protect people from fire.”
Read More: 30 Genius Cover Letter Openers Recruiters Will LOVE
Step 5: Convey why you’d be a great hire for this job.
A common cover letter mistake is only talking about how great the position would be for you . Frankly, hiring managers are aware of that—what they really want to know is what you’re going to bring to the position and company.
So once you’ve got the opening under wraps, you should pull out a few key ideas that will make up the backbone of your cover letter. They should show that you understand what the organization is looking for and spell out how your background lines up with the position. Study the job description for hints . What problems is the company looking to solve with this hire? What skills or experiences are mentioned high up, or more than once? These will likely be the most important qualifications.
Select the three to five important qualifications that you feel you exemplify best. For instance, maybe you’re looking for an account executive role and come across a posting that excites you. You might pull out these details that match you well:
- The job description mentions meeting and exceeding quotas several times.
- The company has a very collaborative, cross-departmental approach to solving problems.
- The sales department requires a fast learner so the account executive can get up to speed quickly on leads and tailor pitches to their needs.
If you tend to have a hard time singing your own praises and can’t nail down your strengths, here’s a quick trick : What would your favorite boss, your best friend, or your mentor say about you? How would they sing your praises? Use the answers to inform how you write about yourself. You can even weave in feedback you’ve received to strengthen your case (occasionally, don’t overuse this!). For example:
“When I oversaw our last office move, my color-coded spreadsheets covering every minute detail of the logistics were legendary; my manager said I was so organized, she’d trust me to plan an expedition to Mars.”
Step 6: Back up your qualifications with examples and numbers.
Look at your list of qualifications from the previous step, and think of examples from your past that prove you have them. And go beyond your resume . Don’t just regurgitate what the hiring manager can read elsewhere. Simply put, you want to paint a fuller picture of what experiences and accomplishments make you a great hire and show off what you can sashay through their doors with and deliver once you land the job.
For example, what tells a hiring manager more about your ability to win back former clients? This: “I was in charge of identifying and re-engaging former clients.” Or this: “By analyzing past client surveys, NPS scores, and KPIs, as well as simply picking up the phone, I was able to bring both a data-driven approach and a human touch to the task of re-engaging former clients.”
Having trouble figuring out how to do this? Try asking yourself these questions and finding answers that line up with the qualifications you’ve chosen to focus on:
- What approach did you take to tackling one of the responsibilities you’ve mentioned on your resume?
- What details would you include if you were telling someone a (very short!) story about how you accomplished one of your resume bullet points?
- What about your personality, passion, or work ethic made you especially good at getting the job done?
Come up with your examples, then throw in a few numbers. Hiring managers love to see stats—they show you’ve had a measurable impact on an organization you’ve worked for. Did you bring in more clients than any of your peers? Put together an impressive number of events? Make a process at work 30% more efficient? Work it into your cover letter!
Going back to the example from the last step. How could you prove that you’ll meet and exceed sales quotas if they hire you? Try something like:
“ I’ve always been very goal-oriented—whether that goal was hitting a new personal best on the swim team in college or smashing my quotas as a sales development rep for ZZZ Inc. As an SDR, I break my quarterly sales goals down month-by-month and then week-by-week—so that I always know whether I’m ahead, behind, or on-track. I also take an hour every Friday to reflect on what I could’ve done better in the previous week—so that I’m always improving. With these strategies, I’ve met my goals for meetings set 10 out of the last 10 quarters and actually averaged 114% to goal for finding leads that eventually turned into sales over every quarter last year. As an account executive for your company, I’d bring that same drive and systematic approach for meeting longer-term targets to my sales quotas. ”
Do this for each of the qualifications you want to focus on, and feel free to connect your accomplishments directly to the company. Pro tip: Use your space wisely. For more important qualifications, you might dedicate an entire paragraph, while others may only need a sentence or two.
Step 7: Finish with a strong conclusion.
It’s tempting to treat the final lines of your cover letter as a throwaway: “I look forward to hearing from you.” But your closing paragraph is your last chance to emphasize your enthusiasm for the company or how you’d be a great fit for the position. You can also use the end of your letter to add important details—like, say, the fact that you’re willing to relocate for the job.
Some advice might tell you to go with a hard close: Boldly insist that you’re the one, and that you’re going to call them within a week to set up a meeting. But with over 10 years of experience as a recruiter, Foss finds this annoying. It’s one thing to be proactive and confident but, to her, this approach feels like a cheesy tactic stripped out of an old school “How to sell yourself” textbook.
Instead, try something like this:
“I believe my energy, desire to innovate, and experience as a sales leader will serve OrangePurple Co. very well. I would love to meet to discuss the value I could add as your next West Coast Sales Director. I appreciate your consideration and hope to meet with you soon.”
Then be sure to sign off professionally , with an appropriate closing and your first and last name.
Read More: 3 Cover Letter Closing Lines That Make Hiring Managers Grimace (Plus: Better Options )
Step 8: Reread and revise.
We shouldn’t have to tell you to run your cover letter through spell-check, but remember that having your computer scan for typos isn’t the same as editing . Set your letter aside for a day or even just a few hours, and then read through it again with fresh eyes—you’ll probably notice some changes you want to make.
You might even want to ask a friend or family member to give it a look. In addition to asking them if they spot any errors, you should ask them two questions:
- Does this sell me as the best person for the job?
- Does it get you excited?
If the answer to either is “no,” or even slight hesitation, go back for another pass.
Here’s an example cover letter that follows this advice:
Alia Farhat San Francisco Bay Area [email protected] 444-000-1111
Hello Danny Tanaka,
If I’m being honest, I still haven’t fully gotten over the death of my first Tamagotchi pet when I was six years old. (His name was Tommy, and I’ve gotten far more creative since then, I promise.) When I was older, I discovered NeoPets and I was hooked for years—not just on the site, but on the community that surrounded it. So when I heard about FantasyPets last year, I immediately started following news about your development process, and that’s how I saw your post looking for a marketing strategist. Not only do I have eight years of experience in digital marketing, but as a lifelong gamer with a passion for pet-focused titles who’s spent years in online communities with like-minded people, I also know exactly what kind of messaging resonates with your target audience.
You’re looking for someone to help you craft a social media marketing campaign to go along with your game launch, and I’ve been a part of three launch-day marketing campaigns for mobile and web-based games. In my current role as social media manager at Phun Inc., I proposed a campaign across Twitter, Instagram, and TikTok based on competitor research and analysis of our social campaigns for similar games to go along with the launch of the mobile game FarmWorld. Using my strategy of featuring both kids and adults in ads, we ended up driving over one million impressions and 80k downloads in the first three months.
I’ve always believed that the best way to find the right messaging for a game is to understand the audience and immerse myself in it as much as possible. I spend some of my research time on gaming forums and watching Twitch streams and Let’s Plays to see what really matters to the audience and how they talk about it. Of course, I always back my strategies up with data—I’m even responsible for training new members of the marketing team at Phun Inc. in Google AdWords and data visualization.
I believe that my passion for games exactly like yours, my digital marketing and market research experience, and my flair for turning data into actionable insights will help put FantasyPets on the map. I see so much promise in this game, and as a future player, I want to see its user base grow as much as you do. I appreciate your consideration for the marketing strategist role and hope to speak with you soon.
Looking for more cover letter examples? Check out these from across our site:
- 4 best cover letter examples for different types of job seekers
- Pain point cover letter example
- Internship cover letter example
- Recent graduate cover letter example
- Career changer cover letter example
- Stay-at-home parent returning to work cover letter example
- Sales cover letter example
- Email marketing manager cover letter example
- No job description or position cover letter example (a.k.a., a letter of intent or interest)
- Buzzfeed-style cover letter example
- Creative cover letter example (from the point-of-view of a dog)
As you write your cover letter, here are a few more tips to consider to help you stand out from the stack of applicants:
- Keep it short and sweet: There are always exceptions to the rule, but in general, for resumes and cover letters alike, don’t go over a page. Need help? Check out these tips for cutting down your cover letter .
- Never apologize for your missing experience: When you don’t meet all of the job requirements, it’s tempting to use lines like, “Despite my limited experience as a manager…” or “While I may not have direct experience in marketing…” But why apologize ? Instead of drawing attention to your weaknesses, emphasize the strengths and transferable skills you do have.
- Strike the right tone: You want to find a balance between being excessively formal in your writing—which can make you come off as stiff or insincere—and being too conversational. Let your personality shine through, for sure, but also keep in mind that a cover letter shouldn’t sound like a text to an old friend.
- Consider writing in the company’s “voice”: Cover letters are a great way to show that you understand the environment and culture of the company and industry. Spending some time reading over the company website or stalking their social media before you get started can be a great way to get in the right mindset—you’ll get a sense for the company’s tone, language, and culture, which are all things you’ll want to mirror—especially if writing skills are a core part of the job.
- Go easy on the enthusiasm: We can’t tell you how many cover letters we’ve seen from people who are “absolutely thrilled for the opportunity” or “very excitedly applying!” Yes, you want to show personality, creativity , and excitement. But downplay the adverbs a bit, and keep the level of enthusiasm for the opportunity genuine and believable.
The bottom line with cover letters is this: They matter, much more than the naysayers will have you believe. If you nail yours, you could easily go from the “maybe” pile straight to “Oh, hell yes.”
- Are cover letters still necessary?
- Do I have to write a cover letter if it’s optional?
- Can I skip the cover letter for a tech job?
- What does it mean to write a cover letter for a resume?
- How can I write a simple cover letter in 30 minutes?
- How can I show personality in my cover letter?
- What should I name my cover letter file?
- Is a letter of intent different from a cover letter?
- Is a letter of interest different from a cover letter?
Regina Borsellino and Jenny Foss contributed writing, reporting, and/or advice to this article.
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- Cover Letter
How to Write a Cover Letter for Any Job in 8 Steps (2023)
So you need a cover letter. Where do you start? How long should it be? Do yourself a favor: follow our guide on how to write the best cover letter the recruiter has ever seen.
As seen in:
Why do you even need to write a cover letter? Isn’t it extra work on top of an already stressful and time-consuming job hunt?
It’s work that pays off. A resume alone can show your achievements and qualifications, but can it explain in detail why you’re the absolute best for the job? Or show a glimpse of your personality? A good cover letter will do all that—while also defining your motivations and showing the employer you’re the asset they truly need to make their lives easier.
And that’s why this guide will show you:
- What a cover letter is and why you should write one.
- A sample cover letter to tweak, customize, and get more interviews.
- How to write a cover letter for a job—better than 9 out of 10 others.
- Cover letter writing tips and hacks to boost your chances of landing a job.
And if you experience writer’s block, let us write your cover letter for you. Tell us your name, job title, and years of experience to get an automatically generated cover letter in less than a minute . Pick from 18+ cover letter templates and match your resume!
Create your cover letter now
Sample cover letter for a resume—See more cover letter samples here.
Here’s what you’ll find in this article (jump right into the desired section):
- What Is a Cover Letter?
- What Is the Purpose of a Cover Letter? (i.e., Why You Should Write One)
- Start With a Header
- Address the Reader
- Make a Proper Introduction
- Explain Why You’re the Perfect Fit
- Show Your Motivation to Join the Company
- Close With a Promise
- Stay Formal in the Closing Salutation
- Add a Postscript
- Frequently Asked Questions About Cover Letters
What Is a Cover Letter
A cover letter is an integral part of your job application, along with your resume. It’s designed to introduce you in a more personal way, complementing the contents of the resume/CV, expanding on relevant skills and achievements, and highlighting a selection of your most prominent accomplishments.
How long should a cover letter be ? Aim at 2–4 paragraphs within one page.
Not many achievements or relevant experience to talk about yet? Don’t worry—read our dedicated guides:
- How to Write a Cover Letter With No Experience
- How to Write a Good Cover Letter for an Internship
What Is the Purpose of a Cover Letter
A good cover letter persuades the employer your qualifications match their needs , plus:
- Shows you did research and take the job seriously.
- Proves you understand the challenges of the company.
- Reflects that your vision aligns with their goals.
- Presents how your skills and experience are a solution .
Ultimately, a good cover letter should be all about “ why should we hire you ” and “what’s in it for us.” The winning tactic here is focusing on them , not just on you, which will ultimately make you stand out from other applicants
And that’s why it’s worth spending time writing a solid cover letter.
Let’s find out how to do it.
How to Write a Cover Letter
You can start working on your cover letter right away as you follow our steps. Use this cover letter template, or explore more cover letter samples here (we have one for most jobs and industries):
By the way, you can upload your resume into our cover letter builder , and it will convert the info into the cover letter!
Let’s now move on to detailed instructions on how to write a successful cover letter:
1. Start With a Header
A professional cover letter opens with a header. Ideally, your cover letter header should be the same as in your resume (for consistency), so feel free to use the same template.
If you prefer to make the header of your cover letter from scratch, include the following contact information:
- Phone number
- Email address
Pro Tip: If you send your cover letter via email , don’t use your current work email address. It’s impolite to your current and potential employer.
2. Address the Reader
Once you’re done with the header, it’s time to mention the location and date of writing.
Then, address your cover letter directly to the hiring manager like so:
- Dear Katherine,
- Dear Ms. Smith,
- Dear Mr. McConnor,
According to studies , people respond actively to hearing/seeing their names—so use it in the cover letter salutation . Look for the hiring manager's name by:
- Checking the job description
- Going to the company’s LinkedIn page (to look for the person responsible for uploading the job offer)
If you can’t find the name by any means possible, opt for “ Dear Hiring Manager .” Avoid starting your cover letter with “ To Whom It May Concern ” like the plague. And if you’re not living in Victorian England, don’t start a cover letter with “ Dear Sir or Madam ,” either.
Follow this template to make sure you include everything:
[Hiring Manager’s or Recruiter’s Name]
[Hiring Manager’s or Recruiter’s Job Title]
Dear [Ms./Mr.] ...
Pro Tip: Wondering whether you should use the hiring manager’s first or last name? That depends on the company culture. Use the first name if you’re applying to a relaxed, casual company. For corporate cover letters, it’s safer to use the addressee's last name.
3. Make a Proper Introduction
Here’s the brutal truth: these few sentences at the beginning of your cover letter will determine whether the hiring manager will read on. So you need to start your cover letter in a way that attracts and holds the reader’s interest.
Here are several proven strategies for starting your cover letter :
- Highlight your achievements.
- Display your passion and enthusiasm.
- Drop names.
- Do all the above.
Have a look at these two sample cover letter opening paragraphs:
Why is the wrong example not delivering? Because it provides no value and details. The bottom line is: “I’ve already done this job, so I think I’d fit in.” And it’s just not enough for someone with more than eight years of experience to get the job.
4. Explain Why You’re the Perfect Fit
The second paragraph (main body) of your cover letter has a couple of jobs to perform:
- Give the hiring manager what they’re looking for.
- Show that you’ll satisfy the company’s specific needs.
Let’s look at the cover letter example from above to see how this could be done.
Remember Jane, our digital marketing manager candidate? The XYZ company she applies to needs (based on the job ad):
- A savvy digital marketing manager (1)
- Someone who will supervise the development of their new online portal (2)
Let’s look at how Jane managed to show that she’s both:
Your go-to strategy on what your cover letter should say in the main body:
- In the first sentence, prove you’re an expert in your field (refrain from bragging too much).
- The remaining part should be all about how your previous experiences will help your future employer press ahead with their plans.
Pro Tip: A cover letter also is a great place to explain gaps in your employment , if you have any.
5. Show Your Motivation to Join the Company
Your future employers have needs . If they’re willing to hire you, it’s because they think you’ll satisfy those needs. But they also want you to enjoy working with them. That way, they know you’re more likely to stay with them for longer.
The key to writing a perfect third paragraph of your cover letter is showing the hiring manager why you want this job, not just any job. That’s particularly important for entry-level candidates—enthusiasm and passion help prove you'll hit the ground running.
Have a look at these cover letter examples:
Above all, you want to avoid writing too much of a general cover letter . Generic doesn't win jobs; targeted does. (We’re, of course, assuming you tailored your resume to every job description you’re after, too.)
Job seekers impress employers by identifying transferable skills related to new positions. People often apply to new positions, so it’s likely you’ll not have the exact experience requested. But employers would rather know how your past experiences will inform future decisions. You were a hostess? Relate those management and organizational skills to the Executive Assistant position. Lauren Little Career Coach
6. Close With a Promise
How to make the best cover letter ending? By providing value.
The worst mistakes you can make in the final paragraph are:
- Coming off needy
- Focusing on how much you want the job, not on what you have to offer
- Repeating the clichéd phrase, “Thank you for your consideration and your time”
Instead, tell the hiring manager that you’re looking forward to meeting in person and discussing how your experience and knowledge can help your future employer fulfill their goals. Like here:
Trying to find exciting ways to end your cover letter, but to no avail? See how to write a convincing final paragraph here: How to Successfully Close a Cover Letter
7. Stay Formal in the Closing Salutation
Once you’ve written the body of your cover letter, you just need to put a formal closing at the very end. Write “Sincerely” and follow it with your full name. Adding your handwritten signature is optional (recommended for more formal cover letters).
If you’re not a fan of the well-worn “Sincerely,” feel free to use any of the following:
- Best regards,
- Kind regards,
- Respectfully yours,
- With best regards,
8. Add a Postscript
All of the above sections are must-haves in a good cover letter. But there’s one special trick you can use—the postscript. Why is it so important? Because it’s like a magnet for the hiring manager’s eyes that screams: “you cannot miss this information.”
Use the postscript to tell the hiring manager about something impressive about your career, even if it’s not strictly related to the job opening. And say you’d be happy to provide them with more details if they find it interesting.
Pro Tip: Looking to work for a company, but there aren't any open positions? Try writing a letter of interest for a job . It's a great way of uncovering vacancies that aren't even advertised.
9. Double-Check the Formatting
Before you hit send, make sure your cover letter formatting is intact.
Here’s everything you need to know about how to format your cover letter:
- Choose a legible cover letter font like Arial or Garamond, and keep it between 10 and 12 points in font size.
- Set even margins on all sides—1-inch margins should be perfect.
- Left-align all your contents.
- Use double cover letter spacing between paragraphs and 1–1.15 between lines.
- Title your cover letter by JobTitle—CoverLetter—YourName .
- Let your cover letter layout stay intact en route to the recruiter by saving the file in PDF.
The final step of writing your cover letter is, in fact, checking up on your resume to see if they both match the job requirements. Make sure you meet your hiring manager's expectations to the best of your ability.
Plus, a great cover letter that matches your resume will give you an advantage over other candidates. You can write it in our cover letter builder here . Here's what it may look like:
See more cover letter templates and start writing .
For the final thought on how to write a great cover letter in 8 steps:
- Ensure your contact info in the header is correct.
- Address your hiring manager or recruiter personally.
- Attract their attention in the introduction.
- Use your experience to prove you're the exact match to the company's needs.
- Explain your motivation and fit for the position.
- Finish with a call to action and ask for a meeting.
- Be formal in the closing sentiment.
- Include a postscript.
Or use our cover letter builder to remember it all for you!
Thank you for taking the time to read my article. Do you have any questions about how to make a cover letter? Want to share an example of a cover letter? Give us a shout in the comments, and we’ll reply!
Frequently Asked Questions about How to Write a Cover Letter
What is a cover letter.
A cover letter is a formal letter that accompanies a CV or a resume . It includes a candidate’s introduction and an overview of the candidate’s qualifications , skills, and accomplishments most relevant to the job they’re pursuing. The cover letter also serves to express the candidate’s interest in the position and the company, as well as eagerness to contribute to the company’s success. It can also help to explain employment gaps .
What are the four parts of a cover letter?
- Cover letter header with your contact information such as full name, phone number, and email address
- Cover letter introduction with your hiring manager’s address and a hook that hypes the reader up so much that they can’t stop reading
- Cover letter body with a description of your significant accomplishments and strengths that you’ll bring to the table. (Beware! It’s not a copy of your resume.)
- Cover letter closing with a call to action and your signature
What should a cover letter say?
That you’re the one. That you want them, but that they want you, too. That you’re the solution to their problems. That’s what your cover letter should say .
And you can achieve all of that by having a number of things in your cover letter :
- action verbs and power words
- accomplishment statements
- organized cover letter layout , and
- enthusiastic but determined tone of voice
How to write a simple cover letter?
To make cover letter writing simple, you need to know a couple of things first:
- Create proper cover letter formatting before putting down words. You’ll ensure a correct structure and that you’ll fit onto one page with your cover letter.
- Find your hiring manager’s or recruiter’s name. By personalizing your cover letter, you have a higher chance of landing the gig.
- Create a list of job keywords you need to target with your application. Have a look at the job ad and mark those words which speak of necessary qualifications and qualities. Then use them in your paragraphs.
- Never lie in your job application .
- And lastly, do as extensive research about the company as possible. The intricate details about their mission, values, and vision will help you find an angle to write your cover letter.
How to write a cover letter for an internship?
A cover letter to an internship resume is a fantastic way to shoo away your competition. So don't hesitate and write a cover letter for an internship you’ve dreamt of for too long.
First and foremost, prove to your potential employer that you’re worth hiring, and that they’re a great company to work for. Do your research and don’t be shy to show what you’ve learned. Later use that knowledge to give away your connection to the company and its values. Show your transferable skillset and achievements, and let your determination and motivation do their magic.
How to write a cover letter for 2023?
In 2023, write your cover letter with these simple steps:
- Create a consistent look by mirroring a resume header to your template.
- Make a clean cover letter layout to keep enough whitespace on the page.
- Find an angle to write your cover letter—motivation to advance, shared values or mission statement, recent developments in the industry. Doing thorough research always helps.
- Start your cover letter with a relevant accomplishment that makes the reader want to carry on.
- Create a smooth transition from the hook through your strengths to motivation in 3 to 4 paragraphs, tops.
- Call your recruiter to action in the cover letter closing and ask for a meeting with you.
Is a cover letter necessary?
Almost half of the recruiters reject applications without a cover letter. Cover letters are a treat for those who still care to hire dedicated professionals. (And that’s you, right?)
It’s no surprise, though, that you’re questioning whether a cover letter is necessary . The entire job application process can be exhausting, so cutting down on documents you have to produce always seems like a good idea. But not this time.
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Do I Need a Cover Letter? Are Cover Letters Necessary in 2023
Do I need a cover letter? Is it important? What if the job offer doesn’t require a cover letter? Read this guide to find out all you need to know.
What Does the Best Cover Letter Look Like in 2023
Not sure what a cover should look like? Confused by all the contrasting guidelines? Here’s an article that will straighten out all your queries once and for all.
5 Short Cover Letter Examples for Any Job (+ Writing Guide)
Today’s hiring process is fast and furious. Don’t waste the recruiter’s time—see our 5 short cover letter examples and learn how to make every word count.
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How to Write a Cover Letter for a Job
Unsure what to write in your cover letter, or how to make a cover letter that pairs well with your resume? Our cover letter writing guide explains these details in-depth, and shows you how to write a good cover letter for a job application that lands you an interview.
Picture this : you’ve already made a resume that highlights your experience and you’re about to submit a job application. But before you can continue you see the phrase that every job seeker dreads: “ cover letter required .”
Nobody likes writing cover letters, but if you’re job hunting in 2023, you’ll need to write a cover letter .
We’re here to help. In this article, we break down what a cover letter is, provide some proven examples, and guide you through every step of making a cover letter for a job. Let’s get started.
What is a cover letter for a job?
Not quite clear on what a cover letter is exactly? Here’s a quick definition:
A cover letter is an application document you pair with your resume that explains why you want a particular job, and why you think you’re the right person for that job.
But seeing an example is always better than just reading a definition. So here’s an example of a cover letter to show you what a good cover letter looks like in 2023:
Download Cover Letter Example
Cover Letter Template (Text Version)
December 3, 2022
Mrs. Connie Finnegan
24 Federal Ave.
Atlanta, GA, 30308
Dear Mrs. Finnegan,
I’m writing to apply for the Restaurant Manager opening at Cool Bistro. I have more than three years of experience managing successful restaurants and bars, delivering excellent customer service, and creating unique dining experiences. I’m confident my professional expertise would make me a great addition to the team at Cool Bistro.
In my role as Restaurant Manager for Bar Louie, I proved to be an efficient, enthusiastic, and strong leader. My value quickly became apparent to Bar Louie’s owners after I trained and prepared the entire waitstaff for opening night. Not only did our team meet sales goals each month for the first year, but we received glowing reviews in the local papers as well.
I’m confident Cool Bistro would benefit from my skills in the following areas:
- Eye for excellence and high level of standards
- Strong work ethic and leadership skills
- Positive attitude even under pressure
I believe Cool Bistro will be a great success for many years to come, and my extensive expertise will help ensure your establishment succeeds well into the future. My time spent in this industry has prepared me for such an opportunity, and I sincerely hope I can contribute soon as a member of your team.
I’d appreciate the opportunity to discuss the Restaurant Manager position in more detail soon. I’m happy to come by whenever is most convenient for you. Thank you for your time, and I’m looking forward to hearing from you.
To maximize your chances of getting an interview, you need to write a cover letter that makes a strong positive first impression on employers. And if you don’t have time to write one, no worries — you can also make a cover letter quickly using online tools or a cover letter template .
Writing a cover letter for a job with no experience ? Watch the video below to get started. Or keep scrolling to learn everything you need to know about how to write a good cover letter that gets you hired regardless of your background.
How to write a cover letter for a job application
Not sure what to write in a cover letter? Follow the seven simple steps below to make a cover letter that leaves a lasting impression on employers:
1. List your contact details
Underneath your name in your cover letter header , list the following contact information:
- Email address
- Phone number
- Mailing address (optional)
- Linkedin profile link (optional)
- Portfolio or website (optional)
- Pronouns (optional)
2. Address the hiring manager by name
Here’s how the top half of your cover letter should look.
After your header, include the date and the company contact information in this format:
Cover Letter Address Format
Name or job title of the person or team you’re writing to Company name Company’s street address Company’s phone number Hiring manager’s email address
Next, address your cover letter to the hiring manager — by name if possible.
A standard cover letter salutation includes the hiring manager’s last name, and begins with “Mr.”, “Ms.”, or another relevant professional title.
If you don’t see the hiring manager’s name listed in the job ad, don’t worry. You can still easily find out who to address your cover letter to:
Ways to find the hiring manager’s name
- Search the company on LinkedIn and click on “People”
- Explore the company’s website (specifically their “About Us” or “Team” page)
- As a last resort, contact their human resources department and ask
However, if you can’t find the hiring manager’s name, using their job title or something like Dear [Department Name] Director is okay.
Here are some example cover letter greetings:
Ways to open your cover letter
- Dear Jane Smith
- Dear Ms. Smith
- Dear Accounting Department
- Dear [Company Name] Recruiter
3. Write an attention-grabbing opening paragraph
Start your cover letter with an informative, direct introduction.
In the first one or two sentences, mention the position and organization you’re applying for, where you found the position, and why you’re excited about the opportunity. Check out this example of an effective cover letter introduction:
Example of a good cover letter introduction
Your opening paragraph should encourage the employer to read the rest of your cover letter.
Highlight your passion
You can make your introduction even more attention-grabbing by adding some personality, or by including a career highlight. Here’s a sample cover letter for a job application highlighting the jobseeker’s passion for the role.
Displaying your passion for a job
As a teenager, I would cut my friends’ hair because of my passion for haircare. Eventually, many of my friends and family would come exclusively to me when they needed their hair cut. Today, if anything, I’m even more passionate about hair care, which is why I’m applying for the open Stylist role at Grateful Dreads.
Showing personality in your cover letter helps employers understand what motivates you.
Just be sure to strike the right tone for your industry or field. For instance, if you’re applying for a job in law or finance, keep your writing formal.
Mention any referrals or contacts you have at the job
If you received a referral to the job by a current employee, your introduction is the place to mention it. Include a referral in your cover letter by quickly stating their name and your connection to them. This is a great way to quickly win over a hiring manager.
Adding a referral for a role
Your Personal Trainer, Augusta Maine, informed me about your open Executive Diary Secretary role and encouraged me to apply.
4. Explain why you’re qualified for the job
Your second and third paragraphs should convince employers that you’re the right person for the job. Use these paragraphs to best market yourself by discussing your relevant work experience, skills, and achievements.
Some things to include in your cover letter that highlight your value to employers include achievements , awards , and expertise . Here’s how you can add these elements:
If you’ve received compliments from management or colleagues for your work, you can add them to your cover letter:
Showcasing success on a cover letter
The managing partner of the law firm, Olympia Washington — one of my references — informed me that without my research skills, we wouldn’t have been able to guarantee such a good result for our clients in a class-action suit against an eldercare facility that had been overcharging its residents.
5. Relate your experience to the company’s needs
Begin to close your cover letter by restating your interest in the job and explaining how your experience fits into the needs of the company.
For example, if you’re applying to work at a company that’s seeking to break into a new market that you have experience in, you should highlight this experience in your writing.
Showing prior experience on a cover letter
I noticed in The San Antonio Express-News that you’re expanding Los Pollos Sobrinos into neighboring New Mexico. As a supervisor at Big Kahuna Burger, I’ve onboarded 20+ new employees, and I’m sure I could help you rapidly grow and train your team.
If you’re not sure what the goals or needs of the company are, find out by doing some research online. Take note of the products or services they offer, what their work culture is like, and if they have any future goals.
The job ad is also an excellent place to find out what the company is seeking.
6. Finish with a concise closing paragraph and sign-off
When writing a cover letter closing , be polite, confident, and continue to market yourself as the best candidate for the job.
First, restate your excitement about the job opportunity. Then, encourage the hiring manager to interview you (remember to mention when you’re available), and thank them for their time:
Finally, wrap up your cover letter with a professional closing salutation. The standard closing is “Sincerely” but here are some more options:
6 more sign offs for a cover letter
- Best wishes,
- Kind regards,
- Best regards,
- Yours truly,
Then, make two spaces below the salutation, and type your full name.
7. Check your cover letter’s content and formatting
After creating your cover letter, you need to review it before you send it off. Here are a few things to consider when reviewing your cover letter:
Double-check your cover letter formatting
A professional cover letter is normally:
- 200–350 words
- US Letter (USA) or A4 (elsewhere) page size
- Left-aligned (except for your contact details, which can be centered)
Take a look at the checklist below before you submit your application to make sure your cover letter is formatted correctly.
Simplify your writing
The trick to writing a good cover letter that gives employers an easy overview of your qualifications is to use direct language.
Ideally, a cover letter for a resume should be easy to read, confident, and friendly.
To instantly improve your writing tone:
- Use contractions like “don’t” instead of “do not”
- Avoid overused buzzwords and phrases like “dynamic,” “think outside the box,” and “go-getter”
- Choose simple words like “helpful” instead of “advantageous”
Here’s a comparison between a friendly writing style and an overly formal one:
Excited and professional
I’m thrilled to apply for the customer service position at [Company Name]. Having been a customer service representative for 5+ years at Walmart, I’m confident I can quickly apply my experience using Zendesk and Salesforce to make a positive impact on [Company Name]’s bottom line.
It is with great interest that I apply for the open customer service position posted by your company on Indeed. I possess the requisite skill set to ably perform the customer service duties described in the job requirements.
Typos and grammatical errors in your cover letter will leave a negative impression on employers.
Here are two quick tricks professional editors use to catch mistakes:
- Read your writing out loud : Reading your letter aloud forces you to consider every word, sentence, paragraph, and punctuation mark. Plus, you’ll more easily notice hard-to-read sentences, and can then simplify them.
- Change the font : A new font forces your brain to process something that seems new. Switching your cover letter to a different font and font size can help you notice mistakes you’d otherwise miss.
After you’ve read your cover letter out loud, have someone else read it over. They can provide helpful feedback like whether your letter is clear and well-argued, or vague and filled with cliches. They’ll also (hopefully) notice any small grammar and spelling errors you missed.
How to make a cover letter using online software
If you’re short on time, try using a web application to quickly make a convincing cover letter.
There are several powerful cover letter builders online that you can try out. We’ll walk you through our own cover letter generator , so you can create your own letter in a few quick steps.
Step 1: Fill in your personal information
This information is what the software uses to generate your cover letter, and includes your:
- Educational background
- Skills and personal qualities
Additionally, you’ll need to list the job title and company that you’re applying for so that the builder knows how to address your cover letter.
Depending on your educational status and how much relevant work experience you have, the software will highlight different information to help put the focus on your strengths as a candidate.
For example, if you already have several years of relevant work experience, the builder won’t mention your college education because your degree is no longer your most relevant qualification.
The last question asks you to explain how your coworkers might describe you (the answer ultimately being a soft skill you’ve developed over time). The builder then uses this detail in your cover letter to help further market you as the best candidate for the job.
Step 2: Select your template
But before you download your cover letter, make sure it looks appropriate for the job you’re applying for and matches the design of your resume.
Click on the left or right side of your cover letter to swap between the many HR-approved templates available in our builder. We offer a variety of templates designed for different industries and levels of formality, so you’ll soon find a design that works for you:
Step 3: Download your completed cover letter
With your cover letter written and neatly formatted, you’re ready to download your finished document.
Once you click “Proceed to Download”, you’ll be prompted to download your file in either PDF or .docx format.
In most situations, you should save your cover letter as a PDF because it’s easy for employers to open and ensures the reader doesn’t accidentally edit your cover letter when viewing it.
However, if a company specifically asks you to send your job application in .docx format, you should save your cover letter as a docx.
Frequently asked questions about how to write a cover letter
Still unsure about something? Here are answers to some of the most commonly asked questions about writing a cover letter:
What makes a good cover letter?
A good cover letter expands upon the information in your resume, providing context for your skills and accomplishments. It also gives employers insight into your personality so they can determine if you’d be a good cultural fit for the company.
What should you not say in a cover letter?
What you shouldn’t say in a cover letter is anything that makes you seem negative . For example, avoid talking about why you hate your job , or complaining about your current employer.
Instead, focus on what you learned in your current position that will help you succeed in your next role.
Should you include salary requirements in a cover letter?
No, you shouldn’t include salary requirements in your cover letter unless the company requests it.
If the salary you state is too high, the employer might reject your application before you get the opportunity to explain why your skill set and experience warrant a higher salary.
How do you write a general cover letter for a resume?
You write a general cover letter for a resume by highlighting the skills that make you a competitive candidate in your target industry without including any specific details about the job you’re applying for.
However, keep in mind that tailoring your cover letter to each position you apply for will increase your chances of landing a job. We recommend against using a general cover letter unless you really need to save time.
Additional cover letter FAQs:
Still have some questions that haven’t been answered? Here are some of our other cover letter FAQs:
- Does a resume need a cover letter?
- How do I include a referral in a cover letter?
- How do you write salary requirements in a cover letter?
- What is an enclosure in a cover letter?
- Should you use a template for a cover letter?
- Does a CV include a cover letter?
- Can a cover letter be two pages?
- Do cover letters need an address?
- Do I need to sign a cover letter submitted electronically?
- Should you put a photo on a cover letter?
- What does a cover letter look like?
We also have the answers to many more frequently asked questions about cover letters if you don’t see your question above.
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Written by Ida Pettersson
Ida is a Content Writer at Resume Genius, where she assists job seekers as they plan their next career moves. She graduated from New College of Florida with a double major... more
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How to write an effective cover letter (with samples)
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You will have to prepare a number of materials for employers while looking for a job. One type of document is the cover letter, which is included with your resume when requesting a job interview. An effective cover letter is directed towards a specific position or company, and describes examples from your experience that highlight your skills related to the role.
You want to convince the reader that your interest in the job and company are genuine and specific. You also want to demonstrate ways that your experience has prepared you for the role by sharing a few brief stories that highlight your qualifications. This takes time and research; use the job description and the company’s web site or LinkedIn page to identify traits and skills the company values.
Cover letter structure and format
A cover letter should be no longer than one page with a font size between 10-12 points. Be sure to include your contact information and address it directly to the hiring manager, using their name. If you are not sure who to address the letter to, write “Dear Hiring Manager.” If the role you are applying for has a reference number or code, be sure to include it in your letter so that human resources is able to accurately track your application. The reference code is usually included
Cover letters typically take the following structure:
Introduction (1st paragraph)
- State clearly in your opening sentence the purpose for your letter and a brief professional introduction.
- Specify why you are interested in that specific position and organization.
- Provide an overview of the main strengths and skills you will bring to the role.
Example : I am a second year master’s student in MIT’s Technology and Policy Program (TPP) writing to apply for a consulting position in Navigant’s Emerging Technology & Business Strategy group. After speaking with John Smith at the MIT career fair, I realized that Navigant’s values of excellence, continuous development, entrepreneurial spirit, and integrity align with the principles that guide me every day and that have driven me throughout my career. Moreover, I believe that my knowledge of the energy sector, passion for data analysis, polished communication skills, and four years of consulting experience will enable me to deliver superior value for Navigant’s clients.
Body (2-3 paragraphs)
- Cite a couple of examples from your experience that support your ability to be successful in the position or organization.
- Try not to simply repeat your resume in paragraph form, complement your resume by offering a little more detail about key experiences.
- Discuss what skills you have developed and connect these back to the target role.
Example : As a graduate student in MIT’s Technology and Policy Program, I spend every day at the cutting edge of the energy sector. In my capacity as an MIT Energy Initiative research assistant, I use statistical analysis to investigate trends in public acceptance and regulation related to emerging energy technologies. Graduate classes in data science, energy economics, energy ventures and strategy, and technology policy have prepared me to help Navigant offer the expert services that set it apart from competitors. Furthermore, I will bring Navigant the same leadership skills that I used as the student leader for the MIT Energy Conference’s Technology Commercialization round-table, and as the mentorship manager for the MIT Clean Energy Prize.
Even before MIT, my four years of work experience in consulting—first at LMN Research Group and then at XYZ Consulting—allowed me to develop the skillset that Navigant looks for in candidates. As a science writer and policy analyst at LMN Research Group, I developed superb technical writing and visual communication skills, as well as an ability to communicate and collaborate with clients at federal agencies such as EPA and DOE. As a research analyst at XYZ Consulting, I developed an in-depth understanding of data analysis, program evaluation, and policy design.
Closing (last paragraph)
- Restate succinctly your interest in the role and why you are a good candidate.
- Thank the reader for their time and consideration.
Example : I take pride in my skills and experience in several domains: critical thinking and analysis, communication, and leadership. I note that Navigant values these same ideals, and I very much hope to use my abilities in service of the firm and its clients. Thank you for your time and consideration, I look forward to speaking with you further about my qualifications.
Additional cover letter tips
- Be sure that each cover letter is specifically tailored to the company you are writing to. Research the company to help you determine your approach. Check the company’s website and other resources online. You can also use MIT’s extensive alumni network through the Alumni Advisors Hub to seek first-hand knowledge, advice, and insight about the company.
- Are you seeking a position in a field or industry that does not have an obvious parallel or connection to your academic training? Be explicit about why you are interested in that particular field, organization or job, and what value you bring. For example, if you are an electrical engineer applying to a finance or consulting position, highlight your quantitative skills and ability to problem-solve.
- If you are applying for a summer job or internship and do not yet have any experience that is directly related to the position, focus on transferable skills that will add value to the role – leadership, communication, problem-solving, project management, etc.
- Lastly, cover letters are a chance to demonstrate the communication skills necessary to most jobs. Careful composing and revision are essential. To put your best foot forward and ensure your cover letter will be effective, schedule an appointment with a CAPD career advisor.
Tips & advice.
- Recruiting Guidelines for Employers
- Application Materials for a Faculty Job Search
- Life After College: A Guide for Undocumented Students
- Academic Interviews (Faculty Positions)
- Academic Job Offers
- Handshake 101: What it is & how to use it
- Career Handbook
- Toolkit: How to transition from academia to industry
- Suggested Questions for Informational Interviewing
- Penny Finance
- Major Exploration
- Explore and Build Your Skills
- Creating your Five Year Plan
- Choosing a Major Worksheet
- CAPD Videos
- Resume Tips: Avoid the Passive Voice
- Make a Career Plan
- “Workshop Your Why MD” – Prehealth Advising’s guide to writing your personal statement for medical school
- 3 Steps for Being Prepared for Interviewing
- Choosing between job offers (worksheet)
- How to Evaluate Startup Offers
- Travel to Campus
- Handshake Virtual Fairs
- LinkedIn Profiles and Summaries
- DACA Worker’s Rights Guide
- Using the STAR method for your next behavioral interview (worksheet included)
- List of Engineering & Mechanical Design Firms
- Preparing for Law School
- Resumes: Writing about your skills
- Researching Careers
- 6 Steps to Making a Financial Analyst Resume That Will Stand Out From the Competition
- HBR: How to quit your job without burning bridges
- Aspiring Docs
- Cleaning Up Your GitHub
- How to make an appointment with CAPD
- A Guide to Fellowships
- Go Government
- Career Exploration and Planning Tools for PhDs and Postdocs
- CareerOneStop: Veteran and Military Transition Center
- Making the Right Moves: A Practical Guide to Scientific Management for Postdocs and New Faculty, Second Edition
- How to find meaningful volunteer and service work
- Guide for Deciding Where to Apply
- Application materials for PhDs and Postdocs: Examples and how-to guides
- Selecting a medical / health profession school
- Prehealth Recommended Courses that are GIRs
- Conducting Informational Interviews
- Wall Street Prep
- Find an International Career Development Opportunity
Job and Internship Listing Sites
- Summer Internship Search Strategies Guiding Document
- Military Crosswalk Search
- Deciding on a Law School
- Advisor Corner: Crafting Your Personal Statement
- US House of Representatives Resume Bank
- CAPD Virtual Orientation
- Purdue Online Writing Lab: Writing the Personal Statement
- Guide to careers in financial planning
- Hiring International Graduates
- Medical school interviews: strengthen your answer to one of the most important questions
- Professional Development Exploration Grant
- Departmental Recruiting Contacts
- What to Expect During a Medical School Multiple Mini Interview
- Submitting your AMCAS Application & Credential Service Account
- Professional correspondence guidelines (with samples)
- How to Make the Most of an Academic Conference: Advice on navigating professional meetings in all formats — in person, virtual, and hybrid.
- Resume checklist and worksheet
- Curricula vitae (CVs)
- Handshake Access Request for Administrators and Faculty
- How to Network
- Apply to Graduate School
- Sample Job/Internship Search Tracker
- Ask an Expert: How Do I Advocate for Myself at Work?
- Avoiding Scams and Fraud
- Portfolios – Content & Platforms
- Graduate School Interviews
- Sample Resumes
- COPA 2024 Timeline
- Student Veteran Success (SVS)
- Graduate School Application Essays
- Resume Action Verbs
- Communicating effectively with employers
- CAPD Podcast Playlist: Explore Careers
- Finding Inclusive Employers on Handshake
- How to negotiate your tech salary ft. levels.fyi (video)
- Guide to Shadowing a Physician
Build Your Brand
How to Write a Cover Letter (Cover Letter Tips + Free Templates)
A well-written cover letter to accompany your resume can help you stand out to employers and significantly impact a hiring manager’s decision to call you for an interview .
David Grimes, director of people and talent operations at Taulia LLC, told us, “I sincerely appreciate cover letters, as they signal to me an amplification of interest and offer an additional opportunity to convey that [job candidates] have taken the time to truly review the position or organization and see an alignment.”
He notes that “when done well, a cover letter can provide a window into the candidate as they picture themselves at our organization.”
So, if you’re wondering if you need a cover letter for a job, or you’re asking, “what is a cover letter for a resume?” and you want to know how to create a cover letter effectively, look no further!
In this guide, we’ll address the following:
Table of Contents
What is a cover letter?
- How to write a cover letter for a job
What should a cover letter look like?
How to make a cover letter fast.
A cover letter is a one-page business document that should complement a CV or a resume in a job application. Its purpose is to:
- Introduce you to hiring managers.
- Provide details about your qualifications.
- Tell employers why you want to work for them.
- Illustrate why you’re the best match for the job.
- Explain circumstances like job hopping or gaps in employment.
Pro tip Did you know? 41% of job seekers replicate their resumes in their cover letters — a huge mistake. Your cover letter should complement your resume, not repeat it.
How to write a cover letter for a resume in 10 steps
Follow the simple steps below to make a cover letter that wows prospective employers.
STEP 1 Prepare to write your cover letter.
Preparation is key to writing a cover letter that stands out. Having your essential information ready will save you time and ensure you put your best foot forward.
First, review the job requirements and compare them to your relevant qualifications.
Then make a checklist of your:
- Notable accomplishments from previous jobs and volunteer work .
- Skills that match the required skills in the job ad. Include a mix of hard and soft skills .
- Educational qualifications, including certificates and licenses.
- Awards and honors.
Next, if you haven’t already, research the company to:
- Get an idea of the culture and their mission and values so you can tell the hiring manager how well you fit and why.
- Take note of the company’s news and press releases so you can highlight how you can help them reach their goals or congratulate them on a milestone.
- Learn the hiring manager’s name, so you can address your cover letter to them.
STEP 2 Choose a cover letter template
Want to know how to write the perfect cover letter? Use a cover letter template . Why? Because cover letter templates ensure your cover letter is in the correct cover letter format , they’re ATS-friendly and they are designed by professionals.
We have hundreds of templates to help you get started on the right track. Pick from modern, creative, or simple styles to match your CV or resume template and build a professional cover letter in minutes. Not sure if a template’s right for you? Try one for free!
STEP 3 Add your contact information.
Place your name, city, state, ZIP code, phone number and email address in your cover letter heading. Your email address should be professional like [email protected] and not personal like [email protected] Include links to your LinkedIn profile or professional online portfolio if you have one.
STEP 4 Add the recipient’s address.
First, write the current date followed by a space. Then include the hiring manager’s name and title, company address and hiring manager’s email address (in that order).
It should look like this:
Pro tip Always follow instructions in the job ad. If an ad directs you to address your cover letter to a human resources team member or the HR department, use the information the prospective employer provides for the recipient’s address.
STEP 5 Address the hiring manager (by name).
Here’s a tip for how to address a cover letter correctly: Use the hiring manager’s name (unless the job ad specifies a department or HR team member), avoiding titles like “Mr.” or “Mrs.” unless you are certain of the person’s gender.
“Dear [hiring manager’s full name],” but if your research doesn’t turn up a name, then use “Dear Hiring Manager” or “Dear Hiring Team.” If you know their title, then write “Dear [Title].
Don’t use informal language like “Hello,” or “Hi,” or old-fashioned salutations like“Dear Sir or Madam,” or “To Whom it May Concern,” to greet the person reading your letter.
Pro tip Did you know? 45% of hiring managers read an applicant’s cover letter before their resume.
- Dear Lucy Garcia,
- Dear Ms. Lowe,
- Dear Hiring Manager,
- Dear Vice President of Marketing,
- Hey Mr. Jones,
STEP 6 Grab the hiring manager’s attention with a powerful cover letter introduction
The opening sentences of a cover letter are like an elevator pitch . They should clearly and concisely tell hiring managers why you’re interested in the job and they’ve got to be compelling.
But how do you start a cover letter in a way that intrigues hiring managers and makes them want to read more?
The following tips and examples can help you write a cover letter opening that gets attention.
Exude confidence, passion and enthusiasm.
“I was excited to see that Tech Solutions — a company I respect for its innovation — has an opening for an experienced lead producer .”
Talk up your skills and experience.
“With seven years of experience in production for leading start-up companies in Silicon Valley, I have in-depth knowledge of cyber security and cloud computing and know my way around artificial intelligence .”
Show you’ve done some research.
Mention an interesting fact or statistic from an article, news story or the company’s website.
“When I saw that WILCO Services was touted in Business Magazine for being one of the most inclusive companies in the world, I knew I had to apply for the marketing associate position.”
- Highlight an impressive accomplishment, award or honor and use numbers when possible.
Tell a story about why you are applying.
“When I was a child, I spent my days in the city parks around my neighborhood, listening to birds sing and watching squirrels jump through trees. Those days instilled a passion in me for wildlife that has intensified over the years and, combined with admiration for the animal rehabilitation programs at Prospect Park Nature Conservancy, led me to apply for the Wildlife Technician position at the conservancy. ”
Mention a shared contact (if you’re sure it’s a positive connection).
“ Jayne Peck told me you had an opening on your graphics team, and I’m thrilled to apply for the role. You and I know Jayne from Volunteers for the Bay, where I volunteered on the cleanup crew in 2017.”
STEP 7 Explain why you’re the best candidate for the job in your cover letter body paragraphs.
The body of a cover letter should paint an in-depth picture of your professional life while providing insight into your personality. It’s your chance to show the potential employer what you’re made of.
Here’s what to write in a cover letter body paragraph, no matter your background:
- If you have work experience in your target role or industry, detail your work accomplishments and use numbers to quantify the results of your actions.
- If you’re applying for your first job , connect the new opportunity with a personal or school project, extracurricular activity or internship.
- Highlight your most relevant skills and explain clearly how you can apply them to the job.
- If you think you’re a shoe-in for the company’s culture, show it! For example, if you enjoy volunteering for social justice causes and you are applying to a nonprofit organization focused on social justice, then explain why the company’s mission is meaningful to you.
- If you’re changing careers, explain your motivation and emphasize your transferable skills to how you can contribute to the company’s success. Career change cover letters that emphasize transferable skills are more effective because they show prospectives that you can perform the work with little or no experience.
Pro tip Did you know? 83% of hiring managers surveyed said they would hire a candidate who sent a strong cover letter, even if their resume wasn’t up to par.
STEP 8 Write your closing paragraph.
When you write a cover letter closing statement, make it clear that you’re excited about the possibility of working for the employer and that you are confident you have the expertise to be successful at the job.
You must also thank your reader for their time and consideration, and perhaps most importantly, end with a call to action that encourages the reader to follow up with you.
Remember that you’re writing a cover letter to a specific person, so thank them for their time and consideration. You should also encourage the recipient to follow up (e.g., “I look forward to further discussing my qualifications with you.”).
Here are a few examples of how to create a cover letter closing paragraph.
Pro tip A “call to action” in your cover letter closing paragraph shows hiring managers that you’re serious about the job and confident in your qualifications.
STEP 9 Sign off.
What goes in a cover letter ending isn’t complicated, but you have to get it right if you want a chance at the job.
That means you must be respectful, polite, professional and formal.
- Best regards,
- Kind regards,
STEP 10 Proofread your cover letter
Knowing how to write a cover letter for a job isn’t all there is to making a cover letter. You have to proofread it at least once before sending your job application letter to a potential employer. Typos and cover letter formatting mistakes can reduce your chances of getting hired. When you’ve finished proofreading, have someone else read it for you too, just to be sure it’s job application-ready.
And there you go! That’s how to write a good cover letter.
All cover letters follow a basic business letter structure that looks like this.
What to include in a cover letter
A professional cover letter must contain:
Your contact information
The current date
The hiring manager’s name and title
The company’s address
The hiring manager’s email address
A salutation (greeting)
An opening paragraph
A closing paragraph
Cover letter writing checklist
- Did you choose a cover letter design that matches your resume?
- Are your name, location, phone number and email address up to date and displayed at the top of your cover letter?
- Did you add a link to your professional portfolio or website and your current LinkedIn profile (if you have them)?
- Did you add the current date at the top of your cover letter?
- Did you address your letter to the hiring manager by name and include their title, email address and the correct company address?
- Did you greet the hiring manager, recruiter or HR associate by name or title?
- Did you use a polite but formal greeting?
- Are the first few sentences of your cover letter clear and compelling?
- Do you convey enthusiasm for the job?
- Did you effectively express how you can apply your skills, experience and achievements to the target job to help the company achieve its goals?
- Did you highlight one or two things you like about the company, such as their values or culture, and why?
- Did you thank the reader for their time?
- Did you end your cover letter with a call to action?
- Did you use a proper, formal closure to end your letter?
A professional cover letter template is the best place to start a cover letter . Download one for free to create a cover letter from scratch, or use one of our expertly designed templates with our Cover Letter Builder to make a cover letter in minutes.
Our templates frame your qualifications with the correct formatting , and they meet the latest applicant tracking system (ATS) requirements.
Our builder makes writing a cover letter a snap with:
- Job-specific phrases and skills: No matter the job you’re applying for, we give you the right words and relevant skills you can incorporate with just one click.
- Step-by-step guidance: Get expert advice at every step to help you present your best self and get the job.
- Easy customization: Write a cover letter for every job application and save as many versions of it as you need.
- Multiple download formats: Save and export your cover letter as a PDF, DOCX or plain text.
Pro tip always match your cover letter template to your resume template for a polished job application.
Cover letter tips
We’ve given you almost all the advice for writing a good cover letter that you’ll need to start creating a cover letter, but we’ve saved a few pointers for last.
Here are our top five tips for how to make a cover letter effectively.
TIP #1 Follow instructions. This is probably the most important tip for writing a cover letter. Read the job description carefully and do what it says. If the job posting says to send your letter as a PDF, don’t send a Word document. If it tells you to send your cover letter as an email attachment, then do so. If the job posting says to write your cover letter in the body of an email, then do that. If you fail to follow all instructions in a job ad, you will likely not be considered for the position.
TIP #2 Tailor your cover letter to the job. Hiring managers know a generic cover letter when they see one — and they usually ignore them. That’s why it’s critical to customize your cover letter to show your enthusiasm for the specific job and company you’re applying to. To do this, use keywords from the job description when they apply to you. Doing so also ensures ATS software can find you and signals to hiring managers that you meet their requirements.
Our Cover Letter Builder makes it fast easy to customize a cover letter for every job you target.
TIP #3 Don’t apologize. Never point out the skills and experience you lack. If you are qualified for the job but don’t have much experience in the field, don’t apologize. Instead, focus on experiences like volunteering, school projects and community service you’ve done that make you a good fit and play up your transferable skills.
TIP #4 Don’t overshare. While writing a cover letter to explain a career change or job gap is a good idea, sharing every detail about your life or career is not. Keep away from the following topics every time you create a cover letter:
- Political views.
- Current or past salary or salary expectations for the target job.
- Exaggerations and lies (about anything).
- Personal details such as marital status, family background, financial situation, ethnicity or religious beliefs
- Negative thoughts about your former boss, company or coworkers.
- Irrelevant personal hobbies.
- Details about work from more than three years ago that doesn’t pertain to your target job.
TIP #5 It’s possible to be too enthusiastic. We stress the importance of conveying enthusiasm when you write a cover letter because you should. However, use caution when displaying your zeal. Keep your tone professional, be genuine and never present yourself as desperate.
Cover letter examples
Cover letter examples for top jobs.
Get inspired with our professionally crafted cover letter examples for top jobs and industries. You can use them with our builder to make a cover letter that’s as unique as you are.
- Executive assistant
- Customer service representative
- Educational assistant
- Case manager
- Payroll specialist
Cover letter examples by situation
Example of how to make a cover letter when you have no experience.
Use this example to help you write a career change cover letter.
Here’s what to include in a cover letter if you have employment gaps.
Example of how to write a “cold call” cover letter.
This example shows how to write a cover letter for a job that isn’t advertised.
Here’s how to write a cover letter for a temporary to a permanent position.
Example of a cover letter for a job with the same company.
Example of a job application letter when you’re seeking a promotion.
How to write a cover letter : important takeaways
Let’s recap the basics of what to include in a cover letter one more time:
- A cover letter is a one-page document that complements your resume without repeating it.
- Address the cover letter to the hiring manager. If you don’t know who to address the cover letter to or can’t find their name, then address them as “Hiring Manager,” by their title, or address the department.
- Write a cover letter introduction that immediately grabs the hiring manager’s attention and compels them to keep reading.
- It’s a good idea to use a professionally designed cover letter template to ensure your cover letter is formatted correctly.
- A good cover letter is a custom cover letter. Tailor yours to your target job and use keywords from the job description if they fit your abilities.
How to make a cover letter FAQ
How long should a cover letter be.
A cover letter should cover one half-a page minimum and it should never be more than one-page long. Aim to concisely express your points in about 250-500 words.
How do you write a cover letter for a job application?
To make a cover letter effectively, use a standard business letter format, include your contact details and the potential employers’ contact information, address the hiring manager if possible, and in 250-500 words, explain how your achievements, skills, and work experience make you the best fit for the job. Introduce yourself and show enthusiasm for the job in the first paragraph, then in one or two paragraphs, detail exactly why you’re the best fit for the position. Ensure you address situations such as job gaps, a career change, or a move to a new location, and wrap it up in a compelling closing paragraph that reiterates your interest in the job and invites the hiring manager to contact you for an interview.
How to address a cover letter without a name?
It’s always best practice to try to find the hiring manager’s name when writing a cover letter because it personalizes your letter and emphasizes your interest in the position by showing you’ve done your homework. It also creates a connection with the hiring manager and conveys that you’re willing to go the extra mile, which is a quality most hiring managers want to see in prospective employees. But if you don’t have a name, it’s acceptable to write “Dear hiring manager,” “Dear [Title],” or “Dear [Department Name] to address your cover letter.
Can I send an email cover letter for a resume?
Yes, it’s perfectly acceptable to send a cover letter in an email message, unless the job description states to attach it. Be sure to attach your resume to the email and let the hiring manager know it’s attached.
Is a cover letter necessary?
Yes! Unless a job posting specifically states not to send one, writing a cover letter for a job application is a must if you want to stand out from the competition. Sending a cover letter along with your resume shows recruiters that you are a professional who is sincerely interested in the job and willing to go the extra mile for it — traits employers look for in job candidates.
What to write in a cover letter?
Generally, cover letters should tell employers why you’re the best fit for your target job. Write about your background and how it fits the job, show your personality, and explain precisely what you can do for the employer and how. It’s also a good idea to explain unique situations like job gaps and the reasons for a career change in a cover letter.
Of course, you should also include your name, contact information, links to professional profiles, the employer’s address, addressee’s name and title, a greeting, a job applicant’s contact information, the employer’s address, a compelling introduction, a strong closing inviting the hiring manager or recruiter to follow-up and a formal signoff.
What does a cover letter look like?
A good cover letter looks like a classic business letter. Some cover letter templates have splashes of color, like this one:
Content strategist, career advice expert.
Kellie is the content strategist for My Perfect Resume. She has more than 20 years of experience in digital media and is passionate about helping job seekers navigate their careers. She has a B.A. in English and writing from Temple University.
More help writing a cover letter
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Get Hired Fast: Best Cover Letter Writing Tips of 2022
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5 Qualities That are Part of Every Successful Cover Letter
Ever wonder what makes one cover letter effective but not another? Read on to learn the secrets of a good cover letter.
4 Ways A Cover Letter Can Launch Your Career
More than an introduction, a cover letter could take you to the next level. Read more to find out how
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