- Software applications
presentation software (presentation graphics)
- TechTarget Contributor
Presentation software (sometimes called "presentation graphics") is a category of application program used to create sequences of words and pictures that tell a story or help support a speech or public presentation of information. Presentation software can be divided into business presentation software and more general multimedia authoring tools, with some products having characteristics of both. Business presentation software emphasizes ease- and quickness-of-learning and use. Multimedia authoring software enables you to create a more sophisticated presentation that includes audio and video sequences. Business presentation software usually enables you to include images and sometimes audio and video developed with other tools.
Some very popular presentation software, such as Microsoft's Powerpoint and Lotus's Freelance Graphics, are sold stand-alone or can come as part of office-oriented suites or packages of software. Other popular products include Adobe Persuasion, Astound, Asymetrix Compel, Corel Presentations, and Harvard Graphics. Among the most popular multimedia authoring tools are Macromedia Director and Asymetrix's Multimedia Toolbook. These authoring tools also include presentation capability as well. Most if not all of these products come in both PC and Mac versions.
Recently, a new presentation tool has arrived: your Web browser and the tools for creating Web pages, such as Microsoft's FrontPage and Adobe's PageMill. The ubiquity of these tools and the browser as a playback device make this a popular approach, especially when a presentation can combine HTML pages on the hard disk with links to outside sites (if you have a live Internet connection).
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7 Most Popular Software for Presentations
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By Iveta Pavlova
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Wondering which are the top presentation software options available right now on the market? In this article, we’ll throw some light on the subject.
Multimedia presentations have become an inevitable part of business and education nowadays. With the rising demand for powerful and feature-rich presentation software, developers keep presenting more and more advanced tools that actually make users create impressive presentations faster and more easily than ever.
The market offers a lot of suggestions for good presentation software – free or paid, each packed up with valuable features that help you create good engaging designs in minutes. In today’s post, we’ve outlined 7 top presentation software, which you can use online, on your PC, or both ways. Let’s begin!
“Designed for people who aren’t designers.”
A very famous cloud-based platform that lets you create interactive presentations and track your results. Depending on your plan, you will have access to a huge library of templates on marketing, sales, business, and education themes, as well as icons and images that can be edited right in the app. Plus, building your presentation is very easy with the drag-and-drop function which lets you add smart structures.
Prezi has developed a unique technique that makes presentations more engaging, escaping from the traditional look of a presentation with slides. The platform provides an open canvas that plays the role of your whole presentation. Within this canvas, you can zoom in to different modules and points in order to reveal your story. Check out a quick tutorial:
- The newest app version Prezi Next is built on HTML instead of Flash;
- A library of templates, design assets, and pre-designed building blocks;
- A zoom reveal function;
- Prezi Analytics to track your results;
- Cloud-based software for online work across devices;
- A desktop app for offline work;
- PowerPoint to Prezi conversion.
- Free version with limited features;
- Standard – from $5/month (free trial);
- Plus – from $15/month (free trial);
- Premium – from $59/month (free trial);
- More pricing options for education and teams.
2. Google Slides
“Create, edit, collaborate and present wherever you are. For free.”
Google Slides is a tool for creating presentations that you can use right in your browser or download on your PC. It comes with a library of interesting themes, fonts, animation effects, video embedding, and even more functions.
The Google presentation app requires you to have an account. Beyond that, everything about Google Slides is intuitive and easy. The app can be used from every browser, as long as you have an internet connection. It even saves your changes automatically and you can easily see old versions of your creations.
Google Slides is very easy to use among teams. You can share your slides with other users in view, comment, or edit modes and collaborate on the same presentation in real-time. You can even chat in the app and see other people’s cursors, as they make changes. Here is a useful tutorial on how to use Google Slides:
- Pre-made presentation themes, pitch decks, portfolios, and a variety of fonts to choose from;
- Easy access from every browser – you only need to have an account;
- Download an app for offline use;
- Quick and easy sharing options;
- Collaborate with other people on the same presentation at the same time;
- Chat with fellow collaborators inside the app;
- Changes are automatically saved;
- PowerPoint compatibility.
“The world’s first slide design platform powered by Artificial Intelligence.”
Another presentation software that is quite different from the rest on the market – Slidebean. The platform practically does the design for you by using Artificial Intelligence. The algorithms of the software analyze your images and text and design your content in optimal layouts, thus saving you a lot of time. The software designs your content and creates an outline of the presentation. Moreover, it identifies the key elements and arranges your content accordingly. And all of this – without human intervention.
Slidebean allows full customization of your presentations. Other useful features are real-time collaborations between multiple users, activity tracking, and useful analytics. Here is what to expect from the software:
- Uses Artificial Intelligence to make the outline and design of presentations;
- Analyzes your content and key elements to design it optimally;
- Simple and intuitive interface;
- Support for online collaboration between many users and automatic sync;
- Full customization of themes, and more.
- Free (with limited usage);
- All-Access – $29/month (or $228 annually).
“Beautiful presentations for everyone. By everyone.”
A famous tool for creating engaging presentations. Keynote can be used on Mac, iOS, or iCloud.com from any PC browser. The software comes with a library of over 30 thematic templates, over 30 impressive cinematic transitions for your design elements, interactive charts and stunning animations, over 700 editable shapes, and more exciting assets.
Keynote lets your team collaborate on the same presentation from different locations in the world, and changes are displayed in real-time. If you are using an iPad, you can even draw and write directly on your presentation template with the Apple Pencil. Here is a recent tutorial on Keynote for iPad:
- A library of pre-made themes and easy customization;
- Import photos, galleries, math equations, charts, shapes;
- Animate your slides with transitions and effects (and see animation previews live on canvas);
- Draw directly on your presentation on an iPad by using Apple Pencil;
- Real-time collaboration on one presentation from multiple devices;
- Invite many people to watch your presentation live with Keynote Live from their own devices;
- You can record and edit audio clips to narrate your presentation and import different sounds;
- Compatible with Microsoft PowerPoint – export presentations as PowerPoint files or import and edit pptx files in Keynote (Keynote supports the most popular PowerPoint features);
“Make better presentations.”
Slides is an open-source cloud-based tool for creating and sharing presentations. The tool can be used on any device including mobile devices. Moreover, it is enriched with features that will help you fully personalize your slide decks.
Slides come with a media library that keeps your assets organized and easy to reuse even by your team collaborators. To make your presentation more informative, you can use vertical slides, as well, which look like sub-slides to your main slides.
- A personal media library that you can share with fellow collaborators;
- Easily position and edit content blocks;
- Publish your presentations easily or protect the access with a password;
- Easily embed content into your presentation and embed the presentation itself on websites;
- Google Analytics integration;
- Click, tap and hover interactions on your slides;
- Unsplash & GIPHY integration;
- Support for SVG images;
- Import PowerPoint files and PDFs;
- Handy features for presenters;
- Convenient tools for teams;
- Free account – your decks will be publicly viewable and searchable;
- Slides Lite – from $7/month;
- Slides Pro – from $14/month;
- Slides Team – from $28/month;
- Slides Enterprise.
“Freedom to present.”
If you are looking for a little bit more untraditional presentation software to engage your audience, then SlideDog’s approach may be right for you. The software lets you combine different media types into one multimedia presentation. This basically means that you can mix different presentation mediums like PowerPoint, Prezi, websites, media files, static PDFs, and more to play as one presentation.
The app allows you to add a live chat or discussion, so your audience can actively engage in the experience. You can also receive anonymous feedback, as well as questions and comments to respond to at a time of your convenience. Learn a little bit more about how it works:
- Easy combination of different presentation mediums, media files, and static files;
- All elements display like in the original file;
- Live stream presenting & the audience can join in any time from any browser;
- Remote control function;
- Interactive polls;
- Questions and comments from the audience;
- Anonymous feedback on your presentations;
- Dual screen support
- SlideDog Free – limited features;
- Monthly – $19/month;
- Annual – $99/year ($79.20 for subsequent years);
- Lifetime access – $299.
7. Visme’s presentation tool
“Not just another boring presentation software.”
A very easy-to-use presentation tool by Visme with a drag-and-drop editor that lets you create presentations quite fast. With over 1000 templates and slides included, as well as graphics, charts, and data widgets, using Visme’s presentation tool doesn’t require much graphic design experience. Of course, if you are more experienced, you can start by scratch and create your own slide library. Also, you can import your Powerpoint presentations to use online.
Editing templates is quite easy – you can customize the colors, change text, add more graphics and use high-quality photos and vector files . Here is a very good explanatory video tutorial that will help you understand the basics of working with Visme’s presentation tool.
- Over 1000 pre-made HD templates and slides
- A library of over 500k high-resolution photos and vector icons
- 50+ data visualization charts, maps, widgets, and more
- Options for online sharing and download in JPG, PNG, PDF, HTML
- An option to import your existing Powerpoint presentation
- Create your own media library, slide library, and custom content blocks for future use
- Free with limited features;
- Paid Individual, Business, and Education plan at different rates.
The evergreen leader: PowerPoint
“Create presentations that stand out.”
It’s no surprise that the most popular presentation software worldwide right now is PowerPoint, available in over a hundred languages. For the last few decades, Microsoft has established PowerPoint as a synonym for presentation software. The powerful app has been developed and enriched with amazing features throughout the years. Now, it has everything you would need in order to create beautifully animated presentations with 3D models, impressive motions, and tons of more goodies.
PowerPoint comes as a part of the Office 365 package (including Word, Outlook, Excel, and cloud storage) or as a separate purchase. Microsoft has also provided online versions of the desktop apps which allow you and your teammates to collaborate on the same presentation in real-time. Here is a quick tutorial on how to start using PowerPoint if you don’t have any experience with the software:
- Rich in features with which you can create amazing designs;
- Real-time collaboration and commenting via the Office Online applications
- Easy share via the cloud;
- Slide-by-slide notes that only you can see;
- Multilingual support;
- Individual purchase or as a part of Office 365;
- A library with templates in more than 40 categories.
- With a subscription for Office 365 – from $69.99/year;
- As a separate purchase – $159.99.
You may be interested in some PowerPoint templates to get started: The Best Minimalist Powerpoint Templates for Free Download The Best Free PowerPoint Templates to Download in 2022
To wrap up,
There is indeed a suitable presentation software option for each taste. Some are cloud-based, others you can use on your PC. Some are free to use, others – are paid and loaded with advanced features. No matter which presentation software you will use, remember that creating an engaging presentation is up to you.
You would probably find it interesting to learn which are the 4 Invaluable Presentation Design Tips You Wish You Knew Earlier .
Now leaving the comments to you. Do you have a favorite presentation software not listed here? We’d love to read about it in the comments below.
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Iveta is a passionate writer at GraphicMama who has been writing for the brand ever since the blog was launched. She keeps her focus on inspiring people and giving insight on topics like graphic design, illustrations, education, business, marketing, and more.
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PowerPoint supports several different presentation-file formats, as described below.
Use File > Save As to save your presentation as one of the file types listed below.
The default file format in PowerPoint version 2007 or newer is .pptx .
Important: PowerPoint doesn't support the following:
Saving to PowerPoint 95 (or earlier) file formats.
Pack and Go Wizard (.ppz) files.
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The default file format in PowerPoint for macOS version 2008 or newer is .pptx .
Save as JPEG or other image type
When you save a presentation as a JPEG or other image file type, each slide becomes a picture and is saved as a separate file in a new folder.
Click File > Export .
Choose the location where you want to save your files, and then in the File Format box, click an option: JPEG, TIFF, PNG, GIF, or BMP.
Click Save .
In PowerPoint for the web, you can open these types of files for editing:
You can also open these older file types, but only to read the file, not edit it. If you want to edit a file of this type, open it and then use File > Save a Copy to save the file as a .pptx that can be edited:
You can't open the following file formats in PowerPoint for the web, but you can open a .pptx, .ppsx, or .odp file and then use File > Download As to save a presentation in these formats:
.jpg (When you choose this format, each slide in the presentation is saved as an individual .jpg image file.)
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Block or unblock external content in Office documents
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What are Presentation Graphics?
- Last Updated : 08 Sep, 2022
Pre-requisites: Introduction to Computer Graphics
Graphics are defined as any sketch or a drawing or a special network that pictorially represents some meaningful information. Computer Graphics is used where a set of images needs to be manipulated or the creation of the image in the form of pixels and is drawn on the computer. Computer Graphics can be used in digital photography, film, entertainment, electronic gadgets, and all other core technologies which are required. It is a vast subject and area in the field of computer science. Computer Graphics can be used in UI design, rendering, geometric objects, animation, and many more.
Presentation graphics provides predefined backgrounds and simple page layouts to help in the creation of slides. These slides can be moved automatically within seconds.
Slides mean we have text, graphics, audio clips, video clips, animations, and other effects Presentation graphics is also known as Presentation Software. The best example of presentation graphics is Microsoft PowerPoint.
In recent days we have a new presentation tool that is: our Web browser and that is for creating Web pages, like Microsoft’s FrontPage and Adobe’s PageMill.
Rules to Design Presentation:
- Keep it simple: Make it simple to understand. It only contains information regarding your topic.
- Correct Spelling: We have to be careful with the spelling that we have written.
- Consistency: There is need to be continuous flow from one slide to another.
- Don’t put too much on a Slide: Don’t write too much. just give a brief description and important points.
- Use Fonts Properly: Only you can use two font styles in the presentation.
- Find Your Equipment: First, you have to be confident with your topic and details about it.
Presentation graphics programs are mainly concerned with the display of graphs and charts but now allow users to attach anything from text to animations. When Compared to other programs like Excel, PowerPoint follows a slideshow format.
In the following areas we can use presentation software:
- Google Slides
- Microsoft Office
- WPS Office
- Photo Slideshow with Music
- Less Cost: The cost is low to use presentation software
- Logical Ideas: Tables and graphs are used to represent information then a logical order is created to give a clear idea for viewers.
- Acceptability: By using this busy person can easily get an idea about the topic.
- Time-taking process. It needs more time to prepare.
- Data can sometimes be lost.
- Errors and Mistakes can occur during design.
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The 7 Best Presentation Software to Use in 2023
The ability to effectively share ideas, illustrate a concept, and convince an audience is invaluable whether you’re a student or a C-level executive. These days, the presentation software you use to create presentations is just as important as your public-speaking skills.
On top of that, most companies have transitioned to remote work recently due to the current coronavirus situation, and now need to share their stories online through a virtual conference room with their distributed teams and external audience members.
That’s why we’ve come up with a list of some of the best presentation software available right now, so you can choose a compatible and innovative presentation maker that includes the best presentation tools to suit your specific needs.
Choose the best presentation software by weighing the pros and cons
You’ll see some of the most popular presentation apps: from free to paid subscription platforms, and slideshow applications to full-blown visual design presentation software with interactive features and more.
Each presentation software has its pros and cons, so it’s up to you to figure out which suits your needs best; consider the software learning curve, whether your company is made up of Mac users or Windows users and the software compatibility, if you need an enterprise account or free account, etc.
Let’s dive in!
Piktochart is a presentation software that can create a variety of design visuals, from infographics to social media stories.
An area in which Piktochart shines is crafting unique presentations.
On Piktochart, users can choose from a wide range of professionally-designed presentation templates.
These custom templates include everything from monthly marketing reports to employee onboarding templates.
This broad selection of customizable templates is especially useful for those who don’t have much design experience or know-how but need to create a visually stunning unique presentation in a pinch.
Piktochart also makes it easy to edit presentations and include design elements such as lists, timelines, comparisons, graphs, and different types of charts through drag-and-drop tools.
You can even make visual maps and interactive charts to keep your audience engaged throughout your presentation.
And if your company uses a Piktochart TEAM plan , you can enjoy the platform’s ability to store brand assets , color schemes, and bespoke templates. Here, replicating company-branded visuals is a breeze.
Piktochart comes with a free version but with certain limitations. Active visuals are capped at five per month and published visuals have a Piktochart watermark.
If you want features such as team template collaboration, project sharing, and annotated commenting, you’ll have to get a Team account. To sum it up:
- Lots of professionally-designed templates
- Good for both design professionals and non-professionals
- Easy to store brand assets and bespoke templates for future presentations
- Access presentation tools from anywhere via a web browser
- Free presentation app version available
- Might take some getting used to if you’re used to PowerPoint presentations
Present and collaborate with ease using Piktochart’s presentation templates.
You don’t have to worry about how your presentation will look like. Piktochart’s easy-to-edit templates will take care of the visual aspect for you.
2. Microsoft PowerPoint
Microsoft PowerPoint is often the first presentation software that comes to mind.
Once considered the “O.G.” and best presentation software available, it is still widely used and has a familiar interface—which means most users are comfortable with it.
This presentation app has got everything you need to create a presentation: from animated transitions for interactive presentations to pre-installed fonts and graphic elements.
Users can also upload their own fonts, graphics, and images into their finished presentation.
Lastly, it’s available as part of the Microsoft Office software package; and you can work on your presentations via the web and mobile devices, for offline viewing as well as online.
However, PowerPoint is no longer considered the best presentation software, as it has very few templates to choose from, and these tend to fall quite flat compared to modern apps and software.
It’s easy to fall back into boring slideshow PowerPoint files if you don’t know what you’re doing.
And because most people use PowerPoint, you’re likely using the same template as the next guy.
As standalone presentation software, PowerPoint is pricey at US$139.99—and accessible through only one device unless you upgrade your package.
And while PowerPoint is primarily a slideshow application and presentation maker, its strengths are limited to this category.
So if you’re looking for the best presentation software, and bang for your buck for a robust presentation tool, you might want to look elsewhere.
- Market leader in slideshow applications to create slides
- Widely used and familiar interface for the presentation process
- Reliable and usable on most devices as well as being a desktop app
- Flat templates
- Limitations with its standalone-presentation software price
3. Google Slides
Google Slides is a slideshow application that is very similar to PowerPoint. But there are three main differences: it’s fully online (while also allowing for offline viewing), collaborative, and free.
The great thing about Google Slides (besides the fact that it’s completely free for anyone with a Google account) is that you can log on via your browser or through its official app.
You can access all Google Slides presentations from any device (mobile, tablet, and desktop), and share them with other people so you can collaborate in real-time.
Google Drive allows all your presentations to live on the cloud, accessible to all marketing and sales teams, with unparalleled ease of use.
And there’s no need to worry about disruptions as all changes are saved as they happen, as long as you have an active internet connection.
Additionally, anyone familiar with PowerPoint will be comfortable using Google’s iteration and likely be delighted by Google Drive and the slide library available.
It’s also a lot simpler, so even those new to presentation-making will find it easy to navigate.
However, some might find Google Slides too simple as it lacks the wealth of features available on PowerPoint.
These include embedding videos from sources other than YouTube, plus adding audio tracks and sound effects, limiting the ability to create unique interactive presentations.
Some users also encounter issues with downloading and exporting to different formats, including PowerPoint.
Some slides may even turn out completely different from the original version.
All in all, Google Slides is a great option for those who are looking for a free application and only need to create simple presentations.
- The free plan supports professional presentations
- Web-based and collaborative to create presentations
- Simple and familiar interface for an online presentation software
- Too simple for advanced presentation making
- Difficult to export to other formats
- Limited templates and customization options for interactive content
You could say Keynote is Apple’s version of PowerPoint. It’s also a slideshow application—but in typical Apple fashion, it comes with a sleek, minimalist interface and is considered one of the best presentation apps on the market.
There are 30 different themes to choose from, which serve as templates for those who need a quick fix. And it can do most of what PowerPoint can.
Keynote’s main perk is that it’s part of the Apple ecosystem.
That means it has built-in iCloud and Apple Watch support so users can control their presentation from their mobile device or even their wrists with just a click.
This presentation app comes pre-installed on most Mac devices. Otherwise, you can purchase it from the Apple store for just US$9.99 for mobile and US$19.99 for OS X.
The big downside is that Keynote is exclusive to Mac OS.
Non-Apple users can create, upload, and sync their own Keynote presentations through their iCloud Drive, but this presentation app is only truly helpful only for those who use multiple Apple devices.
And if you’re used to working on PowerPoint, you might find Keynote a bit confusing in the beginning, especially when editing presentations.
- Sleek, minimalist interface
- Free with most Apple devices
- No access for PC and Android devices except through iCloud
Sliding away from straightforward slideshow applications and other presentation apps, SlideDog is a web-based multimedia presentation tool that lets users combine different types of media to create and edit presentations.
This includes everything from PowerPoint decks to videos and even PDFs that can all be played side by side without any awkward transitions.
It’s also extremely easy to customize a SlideDog presentation.
You just need to upload the files into the SlideDog web browser application, and then drag and drop them according to the order in which you want them to play.
You can control your presentations and playlists from another device, and audience members can view your slideshow on their devices by clicking a link.
SlideDog has a free presentation app version that provides all of the basic features.
However, live sharing and premium support are only available with a Pro account that costs US$99 per year, and not via the free version alone.
While SlideDog is technically considered presentation software, you can’t actually create presentations on it.
You can simply stitch together different pre-made presentations in various formats into what is essentially a playlist.
Lastly, SlideDog supports only Windows devices, so Apple and Linux users can’t use it.
- Supports a lot of different media
- Provides live-sharing
- More dynamic compared to the usual slideshow presentation
- Only collates media; doesn’t create them
6. Haiku Deck
Ever come across presentations with size-eight fonts and blocks of indecipherable paragraphs on each slide?
You can avoid such an unfortunate scenario with Haiku Deck.
HaikuDeck is a web and mobile application that favors images over text.
It works by limiting the number of words users can put on each slide, and allowing them to search for images on their platform related to the slide’s main idea.
This makes it ideal for those who want to simplify their thoughts and let the images do all the talking.
Users have over 40 million royalty-free photos to choose from, plus dozens of simple slide layouts on the platform itself.
While this certainly simplifies the process of creating a visually rich presentation, it can be limiting for those who need to include more information into their slides.
It’s a great option for someone giving a TED Talk, for example.
But for others who need to pass on more facts and figures, having a built-in word limit might be too restrictive.
- Simple and easy to use
- Access to millions of royalty-free stock images
- May be too simple for some
- No Android support
- Limited features
7. Prezi Business
Among the other presentation software on this list, Prezi Business might be one of the most unique presentation tools.
Rather than offering a regular slideshow format, Prezi looks more like a 3D interactive mind map where viewers jump dynamically from one idea to the next.
You can zoom in on one “slide” and then zoom out for the next.
Prezi has over 100 templates to choose from and comes with a very simple interface and a drag-and-drop style of editing.
It’s compatible with both Mac and PC desktops as well as smartphones.
It’s also similar to a regular PowerPoint deck in that you can jump back and forth from one “slide” to the next.
And like SlideDog, you can send viewers the link to the presentation as you’re presenting.
Also, up to 10 people can work on a Prezi presentation at the same time, one of its main selling points.
This is great for collaboration, but having so many hands-on deck at once can get messy.
- Dynamic and immersive presentations
- Highly visual
- Easy to use
- May not be appropriate for all types of presentations
The best presentation software is…
…completely up to you!
When it comes to presentation software, the world is your oyster.
Each of these tools either has a free or trial version for you to check out, so you don’t have to commit just yet.
When it’s time to choose, consider the following aspects to find the right presentation software for you:
- Ease of use. Is it easy for you to understand or will it require lots of training before you can start creating presentations?
- Accessibility. Can you access your presentation software from any device or are you limited to carrying your laptop to every presentation?
- Real-time collaboration. Can multiple people work on the same project or do you have to keep downloading and emailing drafts?
- Create design tools. Can you create presentations with dynamic design elements or are you stuck with the same kind of slide each time?
- Template availability. Is this tool only accessible to a design professional or can anyone create stunning presentations through pre-designed and updated templates?
Piktochart , for example, would be a fantastic presentation software choice among the long list of PowerPoint alternatives for teams looking for a variety of eye-catching designs without requiring much technical know-how. Meanwhile, Microsoft PowerPoint might be the best presentation software for those who are just looking to play it safe.
Hopefully, this best presentation software list sheds some light on the tools at your disposal. Choose wisely!
Collaborate on presentations, reports, and more with Piktochart.
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Robin Geuens is a writer turned SEO specialist. When he's not wondering what Google is up to next he's either reading, taking courses, playing video games, or wondering where to travel to next.
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The Powerful Presentation Graphics Guarantee
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Continued on Page 2
Presentations that use good visual communication are far more successful; however, most presentation software users make text-heavy slides with canned clip art and irrelevant graphics. This two-part article uncovers the top solutions to guarantee you have powerful presentation graphics that increase your success rate.
First and foremost, focus on your audience . Know what they want/need to know and communicate it in a way that makes them understand, remember, and care. (Good graphics increase comprehension by 200%, increase recollection 38%, and affect our audience emotionally—which leads to them caring about our subject.)
I use a simple, yet effective, trick to make sure graphics are audience focused. I imagine meeting an audience member at a networking event and envision what I would tell them about my solution, idea, or product to get their attention in a limited amount of time. What do they need to know? What do they want to know?
I need to give them a reason to care about what I have to say. To do this, I should understand what my audience is expecting from me and my solution, idea, or product. I call this knowing your “primary objective.” Each slide should have a primary objective—what you want your audience to learn from that slide. Your primary objective will fall into one of two categories: explain/clarify or influence.
If your goal is to explain or clarify , your primary objective is simply a statement that summarizes your slide.
The following are examples of primary objectives and the associated graphics meant to explain or clarify:
If your goal is to influence or persuade your audience, your primary objective must include a benefit and how you will achieve this benefit for them. The slide should answer the question, “So what?” The benefit should appear first followed by how they will benefit.
The following are examples of primary objectives meant to influence or persuade:
- Save $400 and get better picture quality with the Samsung TV (compared with Toshiba).
- Learn a new language faster with Rosetta Stone using our patented technique.
- Add $8,000 to your paycheck with three simple steps.
Once you have chosen your primary objective, you must deduce the questions your audience would ask about your solution, idea, or product. Keep the imaginary dialogue conversational by putting yourself in your audience’s shoes:
You: “You save $400 and get better picture quality if you choose the Samsung TV over the Toshiba TV.” Audience Member: “How much does it cost?” You: “$2,199 compared to $2,599 for the Toshiba. You save $400 and the Samsung lasts 40,000 hours longer than Toshiba’s TV.” Audience Member: “How much better is the picture quality? (According to reviewers?)” You: “ Consumer Reports rated picture quality on the Samsung TV 9 out of 10, whereas Toshiba’s TV was rated 7 out of 10.”
You should create up to five essential questions your audience might ask. Make sure the questions relate to your primary objective. If they do not, update your primary objective to accommodate the question or create a new slide with a new primary objective that answers this new important question. (For example, an audience member might ask, “How does your guarantee stack up against the competition?” To address this question, create a new primary objective and answer it on a subsequent slide. Show the benefit of your guarantee and how your company stands behind this guarantee.)
Below is the resulting slide from our exercise. Notice the title communicates the benefit from the primary objective (Save $400 and get better picture quality with the Samsung TV.). It gives the audience a reason to pay attention to the slide content. Next, our audience’s questions are addressed within the slide’s graphic: cost, price compared to the competition, and a higher rating by Consumer Reports over the competition.
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Graphic features are pictures and other images that accompany a piece of text to enhance its meaning for the reader. Some examples of graphic features include photographs, drawing, maps, charts and diagrams.
Graphical representation is the visual display of data using plots and charts. It is used in many academic and professional disciplines but most widely so in the fields of mathematics, medicine and the sciences.
Some examples of graphic software include Adobe Photoshop, CorelDraw, Microsoft Paint and Picasa. A graphic software is defined as a program that can be used to create, manage or edit computer graphics rendered in two dimensions.
These authoring tools also include presentation capability as well. Most if not all of these products come in both PC and Mac versions. Recently, a new
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Create professional presentations, interactive infographics, beautiful design and engaging videos, all in one place. Start using Visme today.
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Notes on Versions of PowerPoint and the computers they run on. Getting Microsoft Office, other Presentation Graphics Software.
The latest version of PowerPoint is Microsoft PowerPoint 2013 (Office 15).