Mobile view of Instagram bio profile: horizontal share image

Instagram Tips & Resources

8 Ways to Level-up Your Instagram Bio

By Amanda Demeku

Updated on August 17, 2022

9 minute read

Say hello to the new digital handshake. 🤝

Published January 25, 2021

Stay on top of the biggest social media marketing trends!

Nowadays, your Instagram bio is pretty much a cover letter, portfolio, and website all wrapped up in one.

And with just seconds (and limited character space) to introduce yourself and convey your value, how do you decide which details to include? 

We've got you covered. We're sharing eight tips to craft a memorable Instagram bio so you can make a lasting impression:

What Is an Instagram Bio?

Geographically, an Instagram bio sits beneath your profile picture and is used to describe the contents of your page.

This space includes:

A display name (aka the name field)

Page category

150 character description

One external link

Contact information

Mobile view of Instagram bio profile: Later

And because your bio is often the first touch point for new visitors, it’s the perfect opportunity to communicate who you are, and what you offer, straight from the jump (more on that below!). 

Pssst, level-up your Instagram bio with by Later — a mini web page built into your profile that makes your content more clickable. Sign up today — for free!

What Makes a Good Instagram Bio?

A good Instagram bio can mean the difference between a visitor hitting follow, or tapping away.

And with only 150 characters to set the stage, the greats keep their bios short, sweet, and most importantly, informative.

Check out how the Black in Fashion Council account communicates what they’re all about in one concise sentence:

Mobile view of Instagram bio profile: Black in Fashion Council

You can also use your bio to encourage users to take action — whether it's through a compelling CTA (call-to-action) to your website or a branded hashtag for collecting UGC (u ser-generated content ).

For example, see how Book of the Month implores users to join their branded hashtag — resulting in over 500K posts:

Mobile view of Instagram bio profile with call-to-action included: Book of the month

Suffice it to say, action + your brand’s story = an increase in engagement and conversions, too. 

For even more insight on what makes a good Instagram bio, check out this YouTube video .

8 Instagram Bio Ideas

Ready to learn what it takes to create a killer Instagram bio? Here are eight tactics to stand out from the crowd: 

Share Your Story 

Include Targeted Keywords in the Name Field

Use a Link in Bio Tool

Add a Call-To-Action and Action Buttons

Share Your Contact Information 

Choose a Relevant Profile Picture

Tag Related Accounts and Add Your Branded Hashtag 

Use Instagram Stories Highlights

Instagram Bio Idea #1: Share Your Story  

Like Charles Wright once sang, express yourself!

Think of your Instagram bio as a 150-character sales pitch.

Whether it’s a bulleted list or a few short lines, use this space to speak directly to your target audience and detail your story.

That way, new visitors and prospective customers will understand you or your brand, immediately. 

Take a look at how Sarah Chetrit introduces herself, and what her page offers in three succinct lines:

Mobile view of Instagram bio profile: Sarah Chetrit

By laying down the groundwork and communicating her value, this fine-tuned bio has the power to turn visitors into followers.  

P. S. Don’t be afraid to add a bit of personality to the mix. Emojis and relevant puns are highly encouraged here.  

Need help writing your Instagram bio? Download our free Instagram bio worksheet to brainstorm and create an effective bio.

Instagram Bio Idea #2: Use Targeted Keywords in the Name Field

Did you know that the name field in your Instagram bio is completely separate from your username?

It’s a valuable (and rarely used!) SEO tactic to reach even more users as they search — improving your visibility on the app.

So, take a moment to brainstorm keywords your ideal customer might search for on Instagram. This could be your niche, the products you sell, or the city your business is located. 

Once you find the right keywords, pop them in!

For example, check out how content creator Lauren Toyota uses the name field to reveal more about her page:

Mobile view of Instagram bio profile: Lauren Toyota

Rather than simply using “chef”, Lauren includes the keywords, “vegan chef” to open up a world of discovery for her account.

Now, if someone searches “vegan chef” on Instagram’s Explore Page, Lauren's account has a better chance of appearing in the list of results: 

Mobile view of Instagram bio profile showing up in explore page: Lauren Toyota

Just remember to consider what your visitors might be looking for and use your Instagram bio’s name field to your advantage!

Looking to boost your SEO ranking? We’re sharing 3 easy ways to increase your discoverability in the video below: 

Instagram Bio Idea #3: Use a Link in Bio Tool

Your Instagram bio only allows one external link, so it’s important to be strategic about how you use it.

Enter: Later's link in bio tool,

With , you can create a landing page with unlimited button links and a clickable version of your Instagram feed.

Mobile view of Instagram bio profile incuding a link in bio tool: Later

This makes it easier to direct followers to specific web pages referenced in your posts, without having to frequently update the URL in your Instagram bio.

And the best news? It’s free!

Plus, with Later’s Shopify integration, you can tag up to five products directly in your feed posts:

how to use link in bio shopify integration

In other words: a faster and more streamlined checkout experience for your customers. Talk about a serious win-win.

Ready to optimize your Instagram bio with by Later ? Sign up today , it’s free!

Instagram Bio Idea #4: Add a Call-To-Action and Action Buttons

If you want to drive more engagement from your bio, all you have to do is ask!

For example, if you’re offering a new promo, a resource, or requesting a follow, make sure to let your profile visitors know.

Apostrophe invites users to partake in a CTA by tagging their account for a chance to be featured:

Mobile view of Instagram bio profiles: Apostrophe

Whichever CTA (or CTAs) you choose, remember to be clear and specific. 

The clearer you are, the better the chance of driving tons of traffic and engagement. 

Another tactic to encourage more taps on your profile? Make use of those Action Buttons. 

Depending on your account, you can include: Order food, Book now, Get quote, Reserve, or View shop.

Mobile view of Instagram bio profile: Fonda Balam, Tarta Gelatina

This way, you create an easier access point to yourself and your services.

Instagram Bio Idea #5: Include Contact Details

If you want your profile to be a one-stop-shop for new visitors, you’ll need to make it easy for them to contact you.

One of the best ways to do that is to switch to an Instagram business profile.

Doing so lets you include your email address, phone number, and WhatsApp without sacrificing any precious character space.


Additionally, you can include a business or brand category that will appear underneath your name field — so people can know what you do.

Mobile view of Instagram bio profiles: Suitcase, Dante Nicholas

Once that’s all set up, a visitor can easily reach out to you directly via email, a phone call, or be given directions to your location with ease.

Instagram Bio Idea #6: Choose a Relevant Profile Picture

When it comes to social branding, your profile picture is what people recognize most.

If you’re a brand or product-based business, you’ll want to ensure that everyone who lands on your Instagram profile is quickly introduced to who you are.

Think company logo, or a clear shot of a product you’re best known for:

Mobile view of Instagram bio profile: Blume, Refinery 29 Canada, Vacation

On the other hand, if you’re an influencer, creator, or offer a personal service — such as a photographer, or life coach — you might want to use a headshot.

Why? Because “you” are the main part of your brand, and you should introduce yourself to visitors right off the bat.

Faith Broussard Cade , Liana Satenstein , and Lauren Spencer each use an on-brand headshot to keep things clear:

Mobile view of Instagram bio profiles: Faith Broussard Cade, Liana Satenstein, Lauren Spencer

Though it might sound simple, using a headshot or logo helps followers instantly recognize your brand as they scroll Instagram. 

TIP: Much like a diamond, clarity is key. Be sure to choose a clear, high-resolution image.

Instagram Bio Idea #7: Tag Related Accounts and a Branded Hashtag

Major “hack” alert: profile usernames and hashtags included in your Instagram bio are clickable links.

Why does this matter?

Because it gives you the ability to promote sister brands, highlight your founder’s Instagram account, or drive traffic to a branded hashtag.

Take a look at how Wan Wan Thai Restauran t uses their Instagram bio to spotlight three sister restaurants, , , and @lotusandcleaver :

Mobile view of Instagram bio profile: Wan Wan Thai Restaurant

While Deepica Mutyala and Reels Tips highlight branded hashtags in their bios:

Mobile view of Instagram bio profile: Deepica Mutyala, and Reels Tips

NOTE: Placing hashtags in your Instagram bio doesn’t make your profile discoverable via hashtag search, but a branded hashtag can help you spotlight and collect user-generated content (UGC) .

Instagram Bio Idea #8: Use Instagram Stories Highlights

Instagram Stories Highlights appear directly under your Instagram bio and play as a stand-alone story when someone taps on them.

They’re perfect for sharing valuable information about your brand, spotlighting your community, and showing your personality.

Skincare brand Glow Recipe uses highlights to showcase how its recycling program works, announce new products, and share blog content like their “Boss Babes” series:

Mobile view of Instagram bio profile: Glow Recipe

This provides additional information and value to profile visitors, so it’s a good idea to be strategic in how you set them up.

PRO TIP: To elevate your Instagram Stories Highlights even further, create a set of covers to ensure a consistent look and feel. 

Suzanne Spiegoski and Herbivore Botanicals have created cover images and icons that reflect their overall vibe: 

Mobile view of Instagram bio profile: Suzanne Spiegoski and Herbivore Botanicals

However you decide to style your Instagram Stories Highlights, a consistent collection can make your bio more appealing and click-worthy.

And that’s it, eight tactics to level-up your Instagram bio to attract your ideal audience, drive traffic, and convert sales. 

If you haven't updated your Instagram bio in a while, now’s the perfect time to give it a refresh and turn visitors into followers! 

FYI: Later's Instagram Scheduler is trusted by 4M+ marketers, creators, and small businesses. Sign up today and start planning your Instagram posts in advance — for free:

About the Author

Amanda Demeku

Amanda Demeku

Content Marketer

Amanda is a Content Marketer at Later based in Toronto. When she’s not busy writing you can catch her playing tennis or sipping all the pop-culture tea. Say hi on Instagram — @amandademeku

Plan, schedule, and automatically publish your social media posts with Later.

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Instagram Bio Ideas

200+ Instagram Bio Ideas You Can Copy and Paste

Just like pretty much everything else on the internet, your Instagram bio is all about making that impactful first impression. 

Most people only take a few seconds to scan bio and photos before deciding whether or not they should follow you. 

If your Instagram bio is enticing, they might decide to engage with your content or follow your account. If it isn’t, you might lose their interest… forever . 

Okay, well, maybe not forever. But at least until you make some changes. 

→ Click Here to Start Selling on Instagram with Shopify

In this article, we’ll break down what a bio is, how to write one, and some cool Instagram bio tricks. But most importantly, we’ll give you some Instagram bio ideas that you can literally copy and paste onto your profile. 

(Don’t worry, we won’t tell anyone — it’ll be our little secret.)

personal bio instagram

Start selling online now with Shopify

personal bio instagram

What is an Instagram Bio?

An Instagram bio is the small area under your username where you can share some details about yourself or your brand. Your Instagram bio can include a brief self or brand description, contact information, emojis, hashtags and more. 

Here’s an example of one of the best bios on Instagram:

Marie Forleo has a strong Insta bio. The first line is used to describe who she is: ‘CEO. Writer. #MarieTV. Fancy Dancer.’

The second line of her cool bio is used for social proof : ‘Named by Oprah “Thought leader for next generation.”’ I don’t know about you, but to me, this says that she’s worth following. 

The third line of this short bio for Instagram describes what she does: ‘Learn to get *anything* you want.’ 

And the last line is her CTA, which links to a free content download. She also included two emojis to make the text easier to read and draw extra attention. 

If you’re looking for Instagram bio ideas for girls, Marie Forleo’s Instagram bio formula is worth copying.

Instagram Bio Template to Follow

You can write your Instagram bio any way you want to. Here are a few Instagram bio tips that you might want to add based on popular trends. If you want to become an Instagram master, follow these tips and sign up for the   Instagram course today.

1. Include a Description of Yourself

 The best Instagram bios tend to have a self-description. Things to consider adding: your job title(s), the company you own or work for, some claims to fame, things you love, and what makes you stand out.

Queen Latifah’s Instagram bio does a great job of describing her. In the first line of her bio she writes, ‘Actor/Rapper/Singer/Producer.’ When people visit her fanpage, they’ll learn that she’s more than just an actor and may check out her other gigs to learn more about her. 

Plus, that little blue tick shows up on her page, so people will immediately understand that she’s famous when visiting her Instagram account . One of the Instagram bio tips Queen Latifah teaches us is that you can learn a lot about a person even from a short bio.

queen latifah instagram bio

2. List Your Interests

To make a good first impression, you need to connect with your audience. 

How can you do that? By sharing your interests. 

For example Paola Antonini’s Instagram bio shares a subtle hint about who she is and what her Instagram is all about. For her interests, she shares, “Lifestyle | Travel | Gratitude.” 

When you see the word gratitude thrown in there, you get a little intrigued. And after scrolling through some pictures, you immediately see that she has a prosthetic leg. 

And much of her Instagram includes pictures of her living life, travelling, and having fun, which makes her interesting to follow. Pretty sure her 2.6 million followers agree. 

The best bio will always be the one that’s easy to read and takes your most enticing interests, which are two important Instagram bio tips to copy.

3. Share Your Contact Information

If you’re the owner of a fan page or business, or you’re a public figure, your Instagram bio should include your contact information. 

Most people write something like ‘For business enquiries, email [email protected]’ You can also direct people to your DM for sending messages. 

The app company A Color Story includes their email address in their Instagram bio for easy communication. The whole goal of social media is to be social, after all, so making your contact information more accessible is one of those Instagram bio tips you have to follow.

4. Add a Call to Action

Whether you’re a business owner or an influencer , having a call to action in your Instagram bio is a must. 

Remember: you’ve got one link that you can include for users to click on. So throw in a request to ‘sign up for my course,’ ‘check out my latest blog post,’ or ‘shop the hottest fashion products now.’ 

Tony Robbins’ Instagram bio example includes the CTA ‘👇 Watch the Documentary 🎥.’ The finger emoji points down to the link to get some extra attention. 

5 Instagram Bio Tricks to Try

Want to learn a few Instagram bio tricks to make your bio design pop? Here are four of the most popular ones:

1. How do You Change the Font in Your Instagram Bio?

Using a tool like LingoJam , you can easily copy and paste different Instagram bio fonts for your profile. All you need to do is type in the words you’d like in a different font, like your name. 

Then, scroll through fonts until you see one you like. Copy and paste it right into your Instagram bio.

lingo jam for instagram bios

2. How do You Add Symbols to Your Instagram Bio?

Using a website like CoolSymbol , you can copy and paste symbols and fancy text. 

You’ll find lots of cool symbols like stars, copyright, arrows, currency, bracket, hearts, zodiac signs, and more. As soon as you click one of their symbols, it immediately gets copied. Then you can head on over to Instagram to post it in your bio.

instagram bio emoji

3. How to Add Instagram Link-in-Bio

So, you probably already know how to add your website link in your Instagram bio. But what about when you want to add multiple links? 

A cool little website that’ll help you do this is Linkpop . All you need to do is log into your Shopify account, add the links you want to the landing page, and share your unique link on your Instagram profile.

Linkpop Homepage Screenshot

When all that’s done, your Instagram bio link ends up directing your visitors to a page with multiple links.

4. How do You Put a Link in Your Instagram Bio?

To add a link to your Instagram bio, follow these steps:

4. How to Add Space to Your Instagram Bio

Using the free tool by Apps4Life , you can add line breaks for your Instagram bio (or Instagram captions ) and click the Convert button to add it to your clipboard. 

Then, you can head to your app and paste the text directly in your Instagram bio. Doing this is the easiest way to have an Instagram bio space. This saves you the hassle of manually creating space you need within the Instagram app .

instagram bio line break

5. How do You Add a Location to Your Instagram Bio?

You can add a location to your Instagram bio if you are listed as a Public Business or Figure. If you are, follow these easy steps:

200+ Instagram Bio Ideas That’ll Up Your Instagram Game

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Get More Action with a Killer Instagram Bio

The best Instagram bios can help elevate your Instagram account, along with your personal and professional goals. 

Whether your goal is to grow your followers or make more sales , you can add calls to action to your bio to get people to do specific things when they visit your profile. 

But don’t neglect the opportunity to share more about yourself and your brand. One of the most important things is to be memorable and engaging – so don’t be afraid to get a little fun and quirky.

Which of these Instagram bios will you be adding to your profile? Comment below!

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15 personal bio examples that are fun, creative, and get the job done.

personal bio instagram

Personal bios can be hard to write. Waxing lyrical about yourself can be uncomfortable, especially in the context of professional achievements and amazing things you’ve done.

But, in a world where we’re often separated from other humans via a screen, your personal bio is one of the easiest ways for a company, colleague, or a potential lead to learn more about you.

‍ If you don’t know what to include or how to get started, we’ve pulled together some personal bio examples that showcase a handful of creative and engaging ways to present yourself on your social media accounts, your personal website, and on any bylined articles you write outside of your site. 

We also provide some cool personal bio generator templates from our AI marketing platform , Jasper. Now you won’t have to scramble around at the last minute to come up with a short bio of yourself when you’re suddenly asked to send one over via email!

The business case for personal bios: why you should write one

You might wonder what the big deal is—it’s just a bio, right? Do people even read them? The answer is actually, yes; they do. Personal bios can be a great way to find out more about the person behind a website or an article. This helps establish a connection and encourages readers to relate to you. 

The thing is, you might not think a lot of people care about where you went to school or what you like to do in your spare time, but you just don’t know who’s reading your professional bio.

It might be a hotshot manager for your dream company who also loves to spend their weekends kayaking the coast. Or it might be the marketer for a well-known brand looking for a writer .

Learning little nuggets of information about you can put you ahead of other candidates they’re researching or other freelancers they’re in talks with. It could be the difference between getting that contract and not. 

What’s the difference between a personal bio and a resume?

Your resume is a list of your professional roles. Your personal bio digs deeper than this and gives readers an insight into things like: 

Understanding this information can help them see if you’d be a good fit, or if you have the personal qualities they’re looking for in someone they want to work with. This information also helps you connect better with like-minded people.

Say, for example, you’re scrolling through Twitter, see a fun Tweet, and click on the person’s bio only to find out they also run 5km every evening and are passionate about addressing climate change. Chances are, you’re going to want to connect with them. 

How to write a personal bio

Before we share some creative bio examples, let’s take a look at what your personal biography should include. Bear in mind that this will vary depending on what platform you’re posting it on (platforms like Twitter and Instagram have a limited word count).

However, you can have a “master” bio that you pull snippets from for other platforms. Not only does this keep your messaging cohesive across platforms, but it makes it easy to get a bio together at short notice because you already have all the information you need written down. 

What to include in a bio on your site

For this ‌exercise, let’s focus on what you need to include in a personal bio on your website. This will be your “master” bio as it’ll probably be the longest and go into the most detail.

People who are poking around on your website have already shown an interest in who you are and what you do, so they’re more likely to stick around and read a longer bio. Here’s what you should include:

How often should you refresh your personal bio? 

The life you live now isn’t the same life you were living ten, five, or even two years ago. Your personal bio should reflect your current situation, which means it’ll probably need to be regularly updated.

If you’re not sure about when to give it a refresh, consider:

Schedule time every few months to go back over your personal bio and see if everything is still true and up-to-date. 

Where to display your personal bio 

Your personal bio can be displayed anywhere that you might want people to find out more about you. Often, this will be places like social media, your website, guest post bylines, or your speaker profile, but you can also include it in other marketing materials like flyers for events you’re hosting or the blurb for your latest ebook. 

Get inspired: fun personal bio examples 

#1 twitter bio example: sally fox.

Sally Fox Twitter Bio

Sally includes what she does and who she does it for, as well as a humorous bit of information about her and her contact information—all within Twitter’s 160 character limit.

#2 Twitter bio example: Kash Bhattacharya

Kash Bhattacharya Twitter Bio

Kash showcases his accomplishments as well as a bit of backstory about what he’s doing and how long he’s been doing it.

#3 Twitter bio example: Jay Acunzo

Jay Acunzo Twitter Bio

Jay shares his mission in his Twitter bio, as well as what he’s best known for.

#4 Pinterest bio example: Grey & Scout

Grey & Scout Pinterest Bio

Liz of Grey & Scout introduces herself and tells her followers what they can expect to see from her—not an easy feat with such a limited word count.

#5 Guest post bio example: Justin Champion

Justin Champion Guest Post Bio

In this guest author byline, Justin uses the third person to introduce who he is and what he does, as well as share his goal with readers.

#6 LinkedIn bio example: Katrina Ortiz

Katrina Ortiz LinkedIn Bio

Katrina uses her LinkedIn bio to tell a story. Readers are hooked from the first sentence, but she also gives key insights into her specialties and achievements. 

#7 LinkedIn bio example: Karen Abbate

Karen Abbate LinkedIn Bio

Karen does things a bit differently with her LinkedIn summary and lists out key things readers might want to know about her and her career. 

#8 LinkedIn bio example: Katie Clancy

Katie Clancy LinkedIn Bio

Katie starts her LinkedIn bio with an analogy that serves to hook readers from the start. From there, she branches out into how it relates to her profession, as well as her key achievements and career highlights.

#9 Personal website bio example: Dave Harland

Dave Harland About Page Bio

Dave Harland’s About Page shares the story of how he got into writing‌. At the end, he highlights his experience and why this story has helped him become a go-to copywriter.

#10 Personal website bio example: Gummi Sig

Gummi Sig About Page Bio

Gummi Sig begins his bio in the third person before diving into first-person storytelling mode. Perhaps the best part about this personal bio is the call to action at the end that encourages potential leads to get in touch.

#11 Personal website bio example: Leigh Whipday

Leigh Whipday About Page Bio

Leigh Whipday of Toy Fight has a short professional bio on the website. It includes both his professional achievements as well as insights about his life outside of work to attract his target audience.

#12 Personal website bio example: Blake Fili Suarez

Blake Suarez About Page Bio

Blake includes both a short and a long version of his bio so that readers can choose the best option for them. Both include what he does as well as personal anecdotes about his life and business.

Create your own with the Jasper personal bio template

Jarvis Personal Bio Template

# 13 Personal website bio example: Kaleigh Moore

Kaleigh Moore Personal Bio

Besides a short professional bio that’s more focused on her work, Kaleigh Moore also has a personal bio on her site. It goes into detail about her first e-commerce business and how it led her into writing for the biggest names in e-commerce. It also shares some fun facts and photos of Kaleigh.

#14 Instagram bio example: Carlos Gil

Carlos Gil Personal Instagram Bio

Carlos Gil does a good job of using limited space wisely, mentioning accomplishments, what he does and for who, as well as what he’s working on.  

#15 Instagram bio example: Samantha Anderl

Samantha Anderl Personal Instagram Bio

Co-founder of Harlow, Samantha Anderl, uses her personal Instagram bio not only to promote the company but also to give some insight into her personality. As this bio shows, a little humor can go a long way in attracting like-minded people to both you and your business.

Struggling with a blank page? Not sure which words to put down first? Overwhelmed by all the great professional bio examples out there and have now got writer’s paralysis? Jasper’s personal bio template can save the day. 

Simply plug in a few key pieces of information about yourself (use the list we mentioned above as a starting point) and choose the tone of voice you want to portray. Jasper will then work its AI magic and create a collection of personal bios you can tweak or use as they are. For example, here’s the start of a short bio for Apple’s co-founder, Steve Jobs. 

Jasper Personal Bio Template

Jasper can create well-written, engaging bios for anyone in any role, as long as you provide the right info. For instance, besides setting the point of view and tone, we gave Jasper some basic details, including a fictional name, role, and location for a Senior Product Marketing Manager. 

As you can see from the bio options below, Jasper added emotion and personality to the details we gave. And he even added missing details such as past companies and years of experience, which we could easily swap out for factual details when writing a bio for a real person. 

Jasper Personal Bio Template For Marketing Manager

We provided similar details for the bio of a fictional social media marketer, feeding Jasper info on specialties, previous roles, and hobbies. This time in the third person, Jasper added flair to our inputs, as well as some additional details that could be verified or swapped out, such as Luisa being from Columbia. 

Jasper Personal Bio Template For Social Media Manager

Any of Jasper’s outputs could be combined, edited, or expanded in minutes to create a polished bio that showcases your areas of expertise, your professional goals, and your personality. Writing about yourself doesn’t have to be hard!

Also related: the Jasper company bio template

Companies can also make use of Jasper’s bio templates with the company bio template. Again, just input some key facts about your business, and— voila! —Jasper will create a fun and creative bio you can use wherever you like. 

Create your punchy personal bio today

Never again be asked to send over a personal bio “on the fly”. Instead, create a “master” bio that can be chopped up into engaging chunks and shared on your chosen promotional platforms.

Include key information about your job title, achievements, and what exactly it is you do, as well as personal anecdotes, your interests, and how you spend your spare time.

Your personal bio is a chance to connect with potential clients, hiring managers, and like-minded colleagues, so take the time to write one that really presents you as you want to be presented.

‍ Start a free trial to create your Personal Bio using Jasper today.

Thanks for reading! Meet The Author.

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Austin Distel is the Sr. Director of Marketing at Jasper , your AI creative assistant. He's also an Airbnb superhost in Austin, Texas. You can follow Austin's adventures around the internet and the world at .

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350 Instagram Bio Ideas to Make Your Own in 2023

Werner Geyser

Your Instagram bio is one of the first things people will notice when they go to your profile. They will make assumptions and judgements about what kind of person you are or brand you have based on what they see there. This makes it crucial to write powerful bios that will instantly impress your audience and gain more followers .

In this post, you’ll discover some excellent Instagram bio ideas as well as a few tips to help you write better, more impressive bios in 2023.

Instagram Bio Ideas to Make Your Own in 2023

Funny, self-descriptive instagram bios, clever and snarky instagram bios, business instagram bios, short and simple instagram bios, inspirational/motivational instagram bios, cute instagram bios, instagram bios that exude confidence, quotes by famous people, frequently asked questions, what makes a good instagram bio in 2023.

Before we provide you with Instagram bios you can copy and paste, you need to first understand what makes a good Instagram bio. This will help you learn how to improve on these ideas and create original bios of your own.

Instagram Bio Tip

We’ve convinced you why your Instagram bio remains one of the most important elements. We’ve also given you tools to help you make the most of your link. If you’re short on inspiration and searching for ideas to get you started, there are many examples of good Instagram bios available online that you can make your own. Whether you want to keep it clever or cute, there are various approaches that you can take.

So what makes a good Instagram bio? The answer is subjective, but it could contain any of the following elements or more:

#1: Informative

An Instagram bio that clearly describes what the user does or what they’re interested in can be considered a good bio. You could list your job profile, interests, accomplishments, and hobbies. For example, your bio could be something like, “fitness enthusiast + dog mom + founder of X Company.”

If you’re an influencer, you could also include other essential information such as your brand collaborations, upcoming events you’re participating in, latest merch you’re promoting, etc.

Take a look at the bio of the following DIY and baking influencer, for example.

Meg Rosko Instagram page


She’s listed what she does and includes some information about her t each classes on how to step into creative expressions.

Witty bios tend to be among the most successful and appreciated types of Instagram bios. Showing how clever you are without being offensive is a great way to impress people.

However, it’s best to maintain originality if you want to do this because people may not always appreciate recycled wit. Using puns, clever quotes, word play, etc. would be an excellent way to create a witty bio.

Trevor Noah used the popular outrage about him not being cast in, “The Lion King,” to come up with a witty bio.

Trevor Noah (@trevornoah) Instagram photos

#3: Humorous

Humour always works to impress an Instagram audience . The lines between wit and humour often merge, so you may find bios that combine the two to leave a lasting impression. Think of an interesting fact about yourself and find a way to describe it in a humorous way. Even if you can’t come up with an original joke, you can always use one of the ideas in this post.

Musician Diplo took an underrated and hilarious approach to writing his Instagram bio and simply described himself as an “Instagram model with a self-titled album” 

@diplo Instagram photos and videos

#4: Compelling

Some Instagram bios are more compelling than funny, but that doesn’t mean they’re any less great.

You could be an entrepreneur or someone who wants to present themselves in a more professional manner. In this case, a compelling or inspirational bio would do the trick. You could write an inspirational quote or even a message that sells your expertise without being overly promotional.

Take a look at Brett Hoebel’s bio, for instance.

Brett Hoebel (@bretthoebel) Instagram page

The athlete and fitness trainer uses a simple but compelling message in his bio to sell his service. His product's name is Sweat With Soul Apparel, which is not exactly a message to the customer, but a subliminal message that will give his followers an idea what to expect from his sessions and motivates them to succeed. 

#5: Easy to Read

You could take any of these approaches to creating your Instagram bio. The best choice would be something that expresses your personality. But no matter which approach you take, your Instagram bio should be very easy to read. People who view your profile should be able to instantly understand what you do or who you are. You want to make sure they don’t miss any detail in your bio.

So keeping it short and simple is usually the best way to go about it. Otherwise, you could use bulleted lists to include more information while ensuring readability. You can separate your lists with “+” signs or other symbols so that there’s some space between each word. You could even include emojis in your bio to add more substance.

Here’s a great example from Roger Mazzeo.

Roger Mazzeo🇮🇹🇺🇸 (@rogermazzeo) Instagram profile

Free Instagram Fonts Generator

Instagram Bio Ideas for 2023

Now let’s take a look at 350 Instagram bio ideas based on the above elements.

Betches Media / Instagram

Claudia Oshry / instagram

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Courtney Parchman / instagram

Ben Wayne / instagram

Halle Bailey / instagram

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Quin / instagram

Final Thoughts

There are tons of ideas here that you can use as they are or customize them to make them more “you.” You can combine them with some of your personal information such as your achievements, job roles, etc. You could even keep it simple and use a short bio along with a link to your website or blog. Make the most of these ideas to impress your audience and gain more followers.

What makes a good Instagram bio?

In this post, we looked at 350 ideas that can help you improve your Instagram bio. Your Instagram bio is one of the first things people will notice when they go to your profile, so don’t underestimate its importance. What makes a good Instagram bio? The answer is subjective, but it could contain any of the following elements: Informative Witty Humorous Compelling Easy to read

How do you make a good Instagram profile?

Begin by setting up an Instagram business profile. You don’t need to be a business for this, but it gives you more opportunities, for example, showing contacts and access to your analytics. Select a profile pic that genuinely represents you – it doesn’t have to be your photo, but it must encapsulate you. Use memorable user and Instagram names that represent the “you” you want people to know. Then follow the bio tips we have provided in this article. Add relevant contact options.

How do I make my Instagram profile more attractive?

In terms of the content of your bio, follow the tips in this article. If you are a business or have a clear brand, use your existing color palette and fonts (or at least the nearest you can find in an Instagram font generator) on your Instagram profile. Explore other Instagram profiles for inspiration. If you don’t already have set colors, experiment with colors to find what best suits you. Consider using a consistent set of filters for the images you upload.

What is an Instagram avatar?

An Instagram avatar is the image you choose to use as your profile picture. Don’t underestimate the power of your avatar – it is often people’s first impression of you. Generally, use a photograph, even if a business account, unless you are an already recognized brand. Ideally, use an image of your face. Make sure you have a neutral background that doesn’t divert the eye. Although you may not see much of your clothing, wear something appropriate for the types of images you intend to share.

How do I show my birthday on Instagram?

Many people began their Instagram account by linking to their Facebook account. In that case, your birthday will auto migrate from Facebook to Instagram. If it is incorrect, you can change it on Facebook, and it will automatically update on Instagram. Alternatively, you can change it in Instagram directly: 1. Go to your profile. 2. Tap Edit Profile. 3. Tap Personal Information. 4. Tap Birthday and enter your date of birth. Instagram states that it doesn’t share your birthday with other people.

Should I use my real name on Instagram?

To an extent, this depends on your purpose for having an Instagram account. It also depends on how common a name you have. There is no compulsion to use your real name – many people select something different as their username. Many people pick a username similar to their real name, however. The most important thing is that you don’t deliberately impersonate another person on Instagram. If you haven’t made your username your real name, you could show it in your profile bio.

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517 BEST Instagram Bio Ideas You Should Use (To Stand Out)

Do you need inspiration for cool Instagram Bio? Here is Your ultimate list of the  best Instagram Bio ideas you can easily copy and paste and be an  Instagram  hero!

You will find the best bio with emojis, motivational, attitude, funny, love, friends and more…

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Inspirational Instagram Bio Ideas

Best Instagram Bio Ideas

Funny Instagram Bios

Let's have a look at the best funny Instagram bios you can use:

Do you need more? Check here: 573 Funny Instagram Bio Ideas

Funny Instagram Bios

Instagram Bio Ideas with Emoji for Girls

👉Dance Lover👔 📚Study 📚 🎧Music 💖 😍Enjoyed….Life😍 #Don’t follow to unfollow#

🙈Moody ❣️13teen 😍Love mYself😍 👄Red LoVer👄 💕Soft hearted💕 🎶Music LoVer🎶 “👑Believe in myself👑” “🎂My day 29 March🎂” “🏖LoVe TraVeLinG”

Artist 👨‍🎤 Drama 👸 Dreamer 🙈 Actor🎭 Dancer💃 Learner🤔🤓 Fitness lover💪

🔻Music is my life. 🔺Dance lover…. 🔻Photo lover…. 🔺Sleeping is my best friend…. 🔻No love no tension…. 🔺Life is a song…love is the music….!!

🎾 Badminton’s my soul 🎾 😇 Dadies li’ll girl 😇 😍😘 Addicted to justin bieber 😍😘 😄 Friends for life 😄 🐩 Dog lover 🐩

👉 My life💝 👉 My choices😘 👉 My mistakes😉 👉 My lessons🤗 👉 Not your business😏

😏I don’t care no body Love me💖 💖I am busy who loves me😎 📱Selfie queen📱 ✈Love long drive✈ 💻Movie lover💻 🎂Wish me on 4 April🎂

💁No care is greater than dad’s care 💕Diljit ki fan😍 💃Dance is mah heartbeat 💓29/9 🕶🎂🎁🎈 🍫bUbblish 😘 👗Love 👗💅💄👒👠👛

👔DaddY’s GiRL🚺 🔷MuMma’s WorLD🔷 😘LoVe mY fRieNdss👭 😇1st cRy 15th AuGusT 🎂 😋faN of 💚RaNbiR & DeEpiKa💚

📷 Photoholic : 📱Selfieholic 🎀 Bindass Gujju Girl 🔊 Wish Me On 24th April 👯 Madness For The Garba 💜 Love The Songs Of Arijit

#attitude queen 👑 #spicychilly 🔥 #single😙 #moody😳 #daddy’s girl🤑 #my day 30 october 🎂 #insta luv❤ #my haters :f**k 🖕 #dont judge 😉

😍Music 💕lover Selfie Queen 😎Mom Dad De ladali 😘Single 👑Queen Encounter 18aug Haapy 🎂Love Me Hate Me I’dnt Care 😘Student

❤ Daddy’s girl👧 ❤ Proud to be Patel 😎 ❤ First cry on 13 Nov 😭 ❤ Love me like you do😜 ❤ God is really creative… I mean😉 just look at me😛🙈🙉🙊

👉 Daddy’s princess 👸 👸 👉 Friendly gawl 😊 👉 Wish me on 16th Jan 🤗 👉 Leo gawl 👧 👉❤ to Travel ✈🚄 👉 Love to dance 😍 👉 Single forever 🤘

#Wish_me_1july🎂🍫🍪🍩🍡🍹 #I_love_my_eyes👀👀 #I_love_dance👯💃🙌 #I_love_my_bestie_Frndz😍😘😘 #In_open_Relationship_with_my_hubby😘😘😘

👉 Medicoco.💊💉 👉 Born 17th June.🎂🍾🍷 👉 Capricorn.🐊 👉 Karma believer.👊❤ 👉 Love Nature.🌱🌲 👉 Shopaholic.🛍👗

😘CaKe 🍰 KiLL 3SeP😘 👸PaPa’S pRinCeSs👸 🤗NeHA kAkkAr FaN. 😎LoVe Is EaSy bUt QuEen iS BiZy. 😠HaTe LoVe😠 😇MaD foR 🎧SoNg. 📖StuDy📖at CiVil

💯% Standard Account.✔ 📷Love Photography✔ 🏅Bike Rider.✔ 💋MÖM Fïrst Kiss 25 Jan 1996✔ 👦Fâshïôñåblé.✔ 🙏Sanskari.✔ 📞Mob:-77—256 📲Whatsapp✔

🎂My day 13 june🎉 💄lipstick lover💄 👩‍🎓College girl 📚 kohli fan😌 Moody😋 😗I do what i love and love what i do💕

😜Welcome To Pagli🏰 🎂5July😊 🏡Surat😍 📏5.4 💃Dance😘 📷Photography❤ 👗FashionDesigner👚 My📱number 800*******😅?

➡️ I’m Not Better Than Anybody, ➡️ But Wise Enough To Know ➡️ I’m Different From The Rest. ➡️And I’m Very Passionate Girl👒 ➡️I LOVE PHOTOGRAPHY📷

⭕️iPhone6+📱 ⭕️Humanity 😱 ⭕Happy soul 👻 ⭕️Dazzling star 💫 ⭕️Cheers Life ✌🏻 ⭕️Fashion Model 💃 ⭕️Goa 🏖 ⭕️Computer Engineer 👩🏻‍💻

🔥Hot royal girl🔥 🎉surprise me on 17 aug🎂 🍫choclates lover🍫 💓Bindass💓 ❎No relationshits😉 😆M happy,bitches hate that😈 l🍟foodie+moody😄

😘 Falling in love with you was never my intention. ❤ but it became my ADDICTION 💋❤ 🎶music lover💘🎶 Mom got me on 🎁27 May😘 Daddy_lilgirl😘

💯% cute….. 🔝 Fan Of cricket nd yo yo… 😘 Cut my 🎂 cake on 12 Jan.. 🎉🎁 😍 Having me in your life is like a treat of happiness.

📷Like Photography✔ 🐁Animal Lover✔ 🍬Chocolate Lover✔ 😭First Cry On 11th March✔ 💊Medical Student✔

👉_Attitude Wali Girl_😈 👉_ crazy girl ₹.😎 👉_Happy Wala B’day On 22 july _🍰 👉_Love Music_🎶 👉_ IT STUDENT 😀 👉_ pizza lover 😋🍕

❤ 8teen ❤ 30 November mah day🎂 ❤ Music lover🎶 ❤ Papa ki princess👸 ❤ Single ❤ Dramebaaz # ziddi 😎

😂Poketz empty on 18 july😘 💖Music mah life🎶 👧Selfie queen📷 🐶Dogs lover🐶 😍Attitude queen🙈 🍫Choco lover🍫 🚗Hangout🚗

love..dancing.😘😘 luv ❤my❤ friends👈 cute..girl👩 👉enjoying✌✌💖 love.😘.cooking.😆hihi🍜🍲 👉wish.🎉🎉.me.🎊🎊on🎂.23th feb🍻

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Instagram Bio Ideas with Emoji for Boys

💯Official account🔐 📷Photography📷 😘Music lover🎶 ⚽Sports lover⛳ 😍Sports bike lover 💰ßig Dreamer 😭Cry the 1 st time in my life #25/11/99#

👉Mr.Prince👑 👉Future civil engineer 👉Cute😎 👉Born on 8th July🎂 👉Music lover🎶 👉Love to life enjoy with best buddies👬 👉Love to travelling🚘

No Bike 🛵 No Car 🚙 No IPhone 📵 No Girlfriend ❌ No Money 📂 But I’m Still Happy 😊

🔥Mr.perfect🔥 📌Hate me or Date me 😃single😃 📷photolik📷 🍟 foody � �😉U will find a boy better than me but U don’t find boy like me😃

🎂1st Jan👻 ♥Single♥ 💪Gym lvr💪 😊Flirty Boy😊 👫Modeling👫 🎸Guitar lover🎸 😎CA student😎 🍲Food Lover

#Dont_Talk😀 #Just_Act😁 #Dont_say😂 #Just_Show #Dont_Promise😃 #JUST_ProvE😃 #You_Are_My_Favorite_Pain😇 💑 #Dont😈Even😈Think😈About😈It

🔸 OFFICIAL ACCOUNT 😋LoGin In WoRld_30/Dec ☣ Ôwņ ŘúĽÊś ☠ 🎧Muѕíc Addíctєd… 💓Hak Sє Sínglє… 😍⏩⏭ ❌ ȚřÛśť 🚫 👉📷Phøťöhøłïç📷 😍 love➡🏍🚘🎧

Life doesn’t always give u a second chance🤗💞💙 U never get a second chance to create the first impression😊💛💚💜 So make ur first chance count☺️💝💖❤️


💢OFFICIAL ACCOUNT💢 🍁Flirty munda🍁 🔥09.09.2K🎉 👑Heart…Loading👸 😎Seventeen💪 👔Mr.Loveholic💕 🎩Style me no limit👟

😎MR. perfect😎 👑Royal entry on 9 july🎂 🙏Respect girls🙏 💝Music lover🎶 😎Bindas chora😎 😊cute kamina😉 😎No gf Q ki abhi ma to ma chota hu na😋

》 22/7 🎂 》 Mech. engineer 😍 》 Music lover 🎧🎸 》 Love 2 ride 🏍

❤I Don’t Know Why I Like You 💋The Heart That Seeks An Answer 💋Has Only Lost It’s Way 💋Over And Over Again I Like You 💋I Love You My heart❤

👫 Mom + Dad 👉 My World 💖 💪 Champion 🏆 🎶 Music Lover 🎶 😘 lv My Friends 💝 💙 Girls were Respect ☺

👔iNoCeEnT 💪GyM_frEaK 🏴BlAcK_LoVeR.

🎂Landing_On_Earth_22/12__ 😘Crazy_Lover_Of_My_Parents__ 👊Fight_Lover__ 😈Attitude_Boy__ 😊Only_Moj__ 🌇Ghar_No_Attitude__ 👦Single_Sa_Banda__


Singal 100% Intelligent 90% Believe in luck 80% FB Star 70% Insta Export 60% Bike Rider 50% Stylish 40% Loving 30% Smart 20% Sad 10%



😎Creation of God🌟 👉LivE❤LiFe😎SeXy💋KiNg👑 👉Soni👈 👍LoGin In The World 29August🎂

🔶mY FiRst cUrSh iS My mOm..👩 🔶 FiRsT SuPeRhErO iS mY FaTheR.💪 🔶LOgIn iN eArTh oN 17 SeP🎂

1st cry on 19 December..🙂 I want vitamin “U”😋 If children get love from their family 👪 They will never go out in search of love 🙂 Sweet is my smile ,unique is my style Bindass life , no attitude I m not a gud boy but i hv a world’s sweetest person I’m a king only4my #Queen

💗SINGLE🙄coz👇 ❌NOBODY can “AFFORD” me😈 😘LiFe GiVeS Me UnliMiTeD HapPiNesS 😜GuJJu BoY

↪💟 Single 💟 ↪Mom first kiss on 21st jun ↪🔶I Don’t Care About Popularity🙌 ↪🔷Based On Originality💯 ↪😂I’m Happy..Bitches Hate that🖕😈 ↪Asr,CHD👍

#Photo Freak📷 #Dancer🕶 #Foodie🍔 #Northie💪 #Music Lover🎧 #Basketball Player🏀 #Pool Player🎱 #Cake Murder 8 July🎂 #Still Single!!🙏

💗 My family 🎂 March 🎂 📚 CA-stud (final) 📖 🏃 Crazy ⁴ dance 🏇 Chess player 👤 Hero 👉DaD 🙌 Twenty ✌🏃 😘 crush 👉 Shirley Setia 😍

⏺F O O T B A L L _ P L A Y E R 💯 ⏺Entry_on_Earth_18_Aug_🎂 ⏺Music_Lover🎧 ⏺Game_Changer👊 ⏺Night_Out_Lover_🌃 ⏺ Forever_Motto😘

👉Professional Dance choreographer💃 👉Wish me on 9 nov🎂🎁 👉Trance lover😎 👉First love guitar🎸 👉All time music🎧🎸with happiness. ..😊

#👉Landed on🌎👉10 Feb🎂 # 🎓Student #👉Back Bancher #🎸Music Lover #🍴Food Fantic #✌Party Animal #📷Selfieholic #👓Desi Munda #😎Beardoholic #💪Fuck

❤Don’t love too soon*😉 ❤Don’t trust too fast* ❤Don’t expect too high* ❤Because it hurts😏 ❤❤

❄Mmy Says Beta No Race✖ ➖It’s My Daý 18 Apřil🎂 ❄Ishqholic 💗 ➖ELECTRICal EnGineer👔 ❄Single BuT Very HaPpY 😉 ➖I Hate Smoking🚬 ❄People Call Me Ishaqzaada😎

👉Marwadi Choro 👈 👉Landed On Earth (9 [email protected] ) 👉Foodie🍪🍟👈 👉Single 😎👈 👉But Not Available👅👈

》▪Wish me On Oct 17😭 》▪Single Person☺ 》▪Student Of pharmacy💊 》▪Pokemon Lover🌟 》▪Pizza Lover🍕 》▪Study obsessed📑

😎Sexy heartstroker💘 🎂Since 23rd Oct😎 🍕Foodie🍕 👑I’m the king👑 💘In luv wid my family💘 🎶Punjabi lover🎶

● Home🏡 Town Noida🏠 ● Fan Of Enrique 😎 ● Proud Bong Boy👦 ● Proud Be Single 🙄💘 ● Photography📸 ● Aries♈ ● Food Lover🍤🍩🥟🌯 ● Addiction To Dance

# Web & Android developer # Tabla player # Masti mood # Enjoying life # Live good feel good # Work until you didn’t introduced by yourself

#gym addit 🏋 #mechism ⚙ #Silent king ⚠ #Crush on DSLR💗 #Strictly no rules 🚭 #cool ☮ #Believer ✌

😘😘 First Cry 21/12 🔛 😘 Running Lover 🏃🏻 😍 Biggest fan of ShahRuk 🎱 pool player 🎱 🔝Bike Racer 🔝 💍Searching💍

➖Be happy ➖Be calm ➖Be honest ➖Be faithfulnd BE Loving ➖Life is journey&I am traveler ➖Yahh im alcoholic for someone ➖Enjoying Zindgi…💜

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Best Instagram Bios

Funny Instagram Bio Ideas

Life always offers you a second chance. It’s called tomorrow. Everyone on this earth is self-centered, the difference is the radius. Read more Instagram bio ideas here.

Attitude Instagram Bio Quotes

Life is super cool without any rule. Before judging me prove that you’re perfect. Read more Instagram bio ideas here.

I turn can’ts into cans and dreams into plans. I only need a smile to turn around a bad day. Read more Instagram bio ideas here.

Cool Instagram Bio Quotes

Trying to become the best. That is why first I am being the worst. We have tomorrows for a reason. Read more Instagram bio ideas here.

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best instagram bios

Crafting a perfectly curated Instagram grid takes tons of time and effort. You have to figure out your aesthetic and find the perfect lighting, angles, and shots to make your Instagram account the Instagram account to follow. Ofc, you've already got that down pact, but there's one little thing that may fly under the radar — your Instagram bio. It's the first thing people see when they check out your profile. Before your followers can leave heart-eye emojis under your latest selfie, blow up the comment section of your homecoming reel, or make your prom carousel dump go viral, your Instagram bio reveals what you and your page are all about. Your profile helps you make a lasting impression on social media, so that's all the more reason to have the best Instagram bio.

Your Instagram bio can consist of so many different things. If you're a proud alumni or a newly-enrolled student so proud that you got into your dream school, you can show love to your alma mater by including your school name and graduation year in your Instagram bio. Maybe you're a beauty enthusiast or a foodie. Shout out your passions in your bio. You can also use funny emojis to show just how amazing you are.

No matter if you want to revamp your Instagram bio or create one for the very first time, we've got you covered. Here's a list of the coolest Instagram bios to take your social media game to the next level.

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Out of my mind. Back in 5.

Your secrets are safe with me. I wasn't even listening.

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Here to serve the cat overlords.

Lazy is such an ugly word, I prefer to participate selectively.

I already want to take a nap tomorrow.

BRB, becoming a billionaire.

Recommended by 4 out of 5 people.

My bio is 99% loaded.

Used to think I was indecisive, but now I'm not sure.

Not sure what I'm doing, but I'm making the best of it.

Scratch here » « to see my secret bio.

Winging it just like my eyeliner.

The bags under my eyes are designer.

I would run the world, but the couch is right here.

Posting for a friend, and the friend is me.

Paper cut survivor.

My puns are always intended.

We can only be as strong as our WiFi signal.

Waste your time wisely.

I pause my anime just to post here.

Probably talking about the Patriots.

The IG account about nothing.

Link in bio.

👈 Swipe for less.

No, this is Patrick!

Call me, beep me.

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*Insert clever bio here*

A day in the life: Eat avocado toast, post Instagram videos, and read Instagram comments.

First I drink the coffee. Then I do the things.

Professional napper.

Always give 100% — unless you’re donating blood.

I don’t look like this in real life.

A caffeine-dependent life form.

Professional procrastinator.

My life is about as organized as a $5 DVD bin at Walmart.

I like long, romantic walks down every aisle of Target.

Error 400: Bio unavailable.

My dog is my best friend.

I write bios, not tragedies.

Do you ever feel like a plastic bag?

Viewer discretion is advised.

I look exactly like my profile pic, and that is my greatest accomplishment.

Professional inquiries only.

Former child.

You miss 100% of the dogs you don’t pet.

Competitive sleeper.

Hell is a teenager.

Welcome to chaos, aka, what goes on in my head.

I'm the main character in this story.

Is this thing on?

Call me, beep me, if you wanna reach me.

Serious inquiries only.

Bone apple teeth.

Nothing to see here.

Just me, myself, and I.

It's me, the queen bee.

For legal reasons, this is a joke.

I need a bad bleep.

I was not made to be subtle.

Food-Related Bios

I eat my cake and wear it well.

A hottie full of hot tea.

Breakfast always comes first.

I see food and I eat it.

Just food pic after food pic.

Sun's out, buns out.

There's no "we" in fries.

Food is the best medicine.

When life hands you lemons, give them back. You deserve chocolate.

I make ice cream disappear. What’s your superpower?

Forever a snack.

The Krusty Krab pizza is the pizza for you and me.

Chocolate never asks me any questions, chocolate understands me.

Donut kill my vibe.

Will post pics for likes.

Taking a poll: coffee or tea?

Part-time sandwich eater.

I only leave the house for food.

Life's uncertain. Eat dessert first.

A balanced diet is a cookie in each hand.

The secret ingredient is always cheese.

I followed my heart, and it led me to the fridge.

Don’t go bacon my heart.

I apologize for anything I post while hungry.

Will there be snacks?

Pretty much just pictures of food and my dog.

Hi, my hobbies include breakfast, lunch, and dinner.

Recovering donut addict.

I eat cake for breakfast.

If we’re not supposed to have midnight snacks, why is there a light in the fridge?

Bacon, egg, and cheese aficionado.

Taki's or don't talk to me.

Lemme get a bacon, egg, and cheese.

I having my cake and eating it too.

I'm on a first-name basis with the drive-through guy at Taco Bell.

Ice cream, you scream.

Fries over guys.

I'm like a chipotle burrito that keeps falling apart.

A bowl of mac and cheese is all I need.

Hot dog, hot dog, hot diggity dog.

Say cheese.

It's the attitude for me.

Straightforward Bios

I'm a whole vibe.

Top two and not two.

I keep it realer than real.

Always a boss.

I'm dripping in finesse.

Blessed with the best.

Keep them wondering.

Living for the weekend.

I got nothing.

If I were you, I'd wanna be me too.

Dogs are my favorite people.

Living my best life.

Me doing me.

But first, a selfie.

I'm all about canceled plans.

Sweet as sugar, tough as nails.

My standards are high… just like my heels.

Risk taker. Adventurer.

All I do is win.

Who runs the world? ME.

Living life on my own terms.

My lipstick always matches my mood.

I woke up like this.

Hey now, hey now!

A human. Being.

Anything but predictable.

Meet (name).

This is me.

Welcome to my world.

Thank you, come again.

Keepin' it real since 2000.

Making history.

Daydream believer.

Just a gal with a lot of spice.

So far, so good.

Thanks for checking in!

Stay weird.

Hot and dangerous.

Happy stalking!

Fake it til you make it.

This is the story of my life.

Catch me on Sims.

Socially awkward and ready to party.

Party this way.

The man, the myth, the legend.

It's me. I am the moment.

Are you ready for this?

My beautiful crazy life.

Busy doing hot girl stuff.

Happy and sad at the time.

Be 🍁ing in myself.

🍫🍫🍫. That's it. That's the bio.

I'm in 🔋saving mode.

My life with the 🐶🐕

The world is 📚. Let's read them together.

Paradise found 🌴

Sweet like 🍯.

Obsessed with tacos 🌮

Keeping it 💯

You know I'm a 🌟

🌹colored glasses

Catch ✈️ not 😢

Welcome to my 👑dom.

Traveler ✈️ Book Lover 📖 Obsessed with cheese 🧀.

L💖VE is in the air.

👇 Check out my life👇

L❤️ ver not a fighter spreading ✌️ all over the 🌎.

🐦: (Twitter handle) 👻: (Snapchat handle) 🎥: (YouTube handle)

Made in 🇬🇧.

Equal parts 💄 and 💪.

📍 Depends on the week

🍩 worry 🐝 happy.

Inspirational Bios

Just another dreamer.

Life has no GPS, so I'm making my own path.

Keeping a golden state of mind.

Hooray for every day.

Gotta live like tomorrow doesn't exist.

Do more things that make you forget your phone.

I never lose. I win, or I learn.

The best of me is yet to come.

Better an "oops" than a "what if."

I'm the hero of my own story.

Life includes free trips around the sun.

Stress doesn't go with my outfit.

Becoming more of who I want to be every day.

Happiness never goes out of style.

Just keep swimming.

All about saying yes to new adventures.

Leaving a bit of sparkle everywhere I go.

Realizing that my life is so much better than my dreams.

Sparkle and drown out the dark.

Always wearing my crown.

Real, not perfect.

Where dreams meet reality.

Always practice what you post.

Simple but significant.

Stay humble. Be kind. Work hard.

Take care of your body, it’s the only place you have to live.

Your life does not get better by chance. It gets better by a change.

She turned her cant's into cans and her dreams into plans.

In a world where you can be anyone, be yourself.

Life is what happens to you while you scroll through Instagram.

Be anything but predictable.

Better an oops than a what if.

It does not do to dwell on dreams and forget to live.

When someone says you can't do it, do it twice.

Always be you.

You can't capture everything, but you can try.

Travel light, live light, spread the light, be the light.

Keep going and do it with love.

Live, love, laugh.

Take a risk.

Be spontaneous.

Live in the moment.

Spontaneity is the best kind of adventure.

The best things happen unexpectedly.

Pain is never permanent.

Headshot of Carolyn Twersky

Carolyn Twersky is an associate editor for Seventeen covering celebrities, entertainment, politics, trends, and health. On her off time, she's probably watching Ru Paul's Drag Race, traversing NYC for the best donuts, or, most likely, enjoying time in her favorite place in the world: her bed. 

Headshot of Kori Williams

Jasmine Washington is an Assistant Editor at Seventeen, where she covers celebrity news, beauty, lifestyle, and more. For the past decade, she has worked for media outlets, including BET, MadameNoire, VH1, and many others, where she used her voice to tell stories across various verticals. Follow her on Instagram.

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20 of the Best Professional Bio Examples We've Ever Seen [+ Templates]

Lindsay Kolowich Cox

Published: October 13, 2022

Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a brief snapshot of who you are and your professional ideals.

personal bio instagram

To help you author one that packs a punch, we’ll teach you how to write a professional bio and leverage professional bio templates with the best professional bio examples we’ve ever seen to draw inspiration from. Skip to one of these sections if you know what you're looking for:

What is a professional bio?

Professional bio templates, how to write a professional bio, best professional bio examples, short bio examples, how to write a short bio, tell us a little about yourself below to gain access today:.

A professional bio or biography is a short overview of your experience. Professional bios usually include details about education, employment, achievements, and relevant skills.

Purpose of Professional Bios

A bio tells an audience who you are, and what you've done, and also hints at what you are capable of doing. It can help potential employers, fans, or customers get a sense of your personality and what you stand for.

That may be hard to achieve without a starting point. Below, we've included professional templates to expedite the process of writing a great resume bio. 

When it comes to professional bios, keeping your message honest and to the point is best practice. So how do you go about writing one that will effectively market you and your brand?

This is where a professional bio template comes in. By sticking to a predetermined format, all you have to do to begin is fill in the blanks with your most relevant career information. These bio templates will guide you on where you should place your:

Of course, while there is no one-size-fits-all template for a professional bio, these templates are a quick way to start building out your long or short bio before customizing it to your liking. But before choosing your bio template, there are some key elements to include to make sure yours is effective.

It's important to tailor your professional bio to your goals and the people you want to reach for it to be effective. For example, say you're looking for a job. Your professional bio should give recruiters a peek at your career accomplishments and experience.

But what if you've recently published a book or are applying for a grant? In those situations, you might want to highlight organizations you support or funny anecdotes.

Recent graduates can benefit from a well-written professional bio. It can help you communicate how your life experience makes you a great candidate for the roles you're looking for.

To structure your professional bio so it stays true to these objectives, try out our 80+ downloadable professional bio templates — for both short and long-form bios — to start composing a bio that makes a mark:

editable short professional bio pdf template

Download a free, editable short professional bio template.

free editable long professional bio pdf template

Download a free, editable long professional bio template.

What should a professional bio say?

Your professional bio should be as unique as you are. That said, there are a few items you'll want to include to make sure that your readers get the information they're looking for.

Your bio should include important professional roles and achievements. It's also valuable to add passions, personal interests, and how you bring your values to your work. Finally, your bio should give your readers a chance to get to know you. So, it should reflect your personality.

First-Person Bio vs. Third-Person Bio

While first-person bios are quite common, third-person bios can be more effective in formal situations.

Your decision to write your professional bio in the first or third person depends on whether you’d like to leave a more personable or assertive impression. Both approaches can be effective when you tailor them to your goals and the audience you are writing for.

The most important thing is to be clear and concise and tell your story in a way that connects with your reader.  

Writing a First-Person Bio

If you want to build a personal brand, writing in the first person can be a great way to connect with your audience. When you write a first-person bio, use "I" or "me" statements to make yourself relatable and approachable.

Here's one way to write a first-person bio: "I’m a freelance writer specializing in small business content. I’ve worked with companies in a variety of industries, from home care services to fine leather goods." By speaking in the first person here, you take a more personable approach to connecting with a client or brand.

When you write a first-person bio you're telling your story directly to your audience. This shows them that you crafted your bio with your personal experience and opinions.

There are a few things to remember that can make your first-person bio great.

Try not to start every sentence with "I."

Showing instead of telling is a great approach.

For example, check out this short professional bio example below. Instead of saying "I love to write." She says "Writer. Bad but enthusiastic dancer." Instead of talking about writing, she creates a vivid picture and shows her sense of humor.

Remember that you know yourself better than anyone else does.

Adding some back story to your bio can help create a context for the roles and successes you're writing about. This bio from Mark Levy is a great example.

Focus on useful details.

These are quick facts about you that can quickly show someone new who you are and what you stand for.

For example, say you're writing a bio for LinkedIn . You might be into playing Animal Crossing for your home right now, but does that hobby say anything about where you want your career to go?

If you want to focus on video games in the future, this could be the perfect addition. But if your interests lie elsewhere, you might want to include a hobby that's more relevant.

Writing a Third-Person Bio

Using third-person will make your bio sound more authoritative and objective. So, if you’re job searching in a formal industry, applying for grants, or trying to get published, you may want to stick to the third person.

For instance, when you write a third-person bio you may start with "Jasmine Montgomery is a Senior Hiring Manager at L’Oreal based in New York. She recruits across several business units to connect with the brightest talent from around the globe." By only using your name and pronouns to speak about yourself here, you are letting your title and skill set speak for themselves.

These bios create distance between the subject of the bio (you) and the reader, through a third person. This person could be anyone, but they usually speak in a tone that emphasizes their expertise. This means that third-person reviews can sometimes feel aloof or overly formal.

Ideally, your third-person bio should sound friendly but polished, like a message from a close colleague at work. Here are a few more tips on how to write a great third-person bio.

Write from the perspective of someone you know and trust.

It can be tough to write about yourself, so try to see yourself from the perspective of your favorite person at work or a mentor you trust. This can help you write from a position of authority without feeling self-conscious.

Show the reader why they should trust your opinion.

A professional bio often reflects a specific industry or niche. With this in mind, your text should include relevant details that people in the industry would know. At the same time, avoid jargon whenever you can.

Remember you're telling a story.

If you want a third-person bio, but you're used to writing in first-person, it may help to write it the way that's most comfortable for you.

Your professional bio is an important piece of writing, so it's natural for you to edit it carefully. In this case, you may want to edit your writing from both points of view and see which works best for your target audience.

Ready? Here's how to write a professional bio, step by step.

If you’re anything like me, you probably don't think about your professional bio until you’re suddenly asked to "send one over via email." You have approximately one afternoon to come up with it so you scramble together a bio that ends up reading like this:

"Rodney Erickson is a content marketing professional at HubSpot, a CRM platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing."

To be fair, in certain contexts, your professional bio does need to be more formal like Mr. Erickson's up there, but there are also cases where writing a personable and conversational bio can be a good thing. Whether you choose to go the formal or casual route, you should take the following steps to create a strong resume bio. 

1. Create an 'About' page for your website or profile.

Before you can publish your professional bio, you need a living space for it. Here are a few to consider (some of these you might already have in place):

As you'll see in the professional bio examples below, the length and tone of your bio will differ depending on which of the above platforms you choose to be on.

Instagram, for example, allows only 150 characters of bio space, whereas you can write virtually as much as you want on your personal website — or even your Facebook Business page. But once created, this bio should represent who you are in the eyes of your audience.

2. Begin writing your bio with your first and last name.

If your readers don't remember anything else about your bio, make sure they remember your name. For that reason, it's a good idea for your first and last name to be the first two words of your professional bio. Even if your name is printed above this bio (hint: it should), this is a rare moment where it's okay to be redundant.

For example, if I were writing my own bio, I might start it like this:

Lindsay Kolowich

Lindsay Kolowich is a Senior Marketing Manager at HubSpot.

3. Mention any associated brand name you might use.

Will your professional bio represent yourself, or a business you work for? Make sure the brand you want to be associated with is mentioned in your bio. If you're a freelancer, perhaps you have a personal business name or pseudonym you advertise to your clients. Here are a few examples:

Maybe you founded your own company, and you want its name to be separate from your real name. Don't be afraid to keep it simple: "Lindsay Kolowich is the founder and CEO of Kolowich Consulting."

4. State your current position and what you do.

Whether you're the author of a novel or a mid-level specialist, use the next few lines of your bio to describe what you do in that position. Don't assume your audience will naturally know what your job title entails.

Make your primary responsibilities known to the reader, helping them paint a picture of who you are during the day and what you have to offer the industry.

5. Include at least one professional accomplishment.

Just as a business touts its client successes in the form of case studies, your professional bio should let your own audience know what you've already achieved. What have you done for yourself — as well as for others — that makes you a valuable player in your industry?

6. Describe your values and how they inform your career.

Why do you do what you do? What might make your contribution to the market different from your colleagues?

Better yet, what values do you and your colleagues share that would make your business a worthwhile investment to others? Start to wrap up your professional bio by simply explaining what gets you up in the morning.

7. Briefly tell your readers who you are outside of work.

Transition from describing your values in work to describing who you are outside of work. This may include:

People like connecting with other people. The more transparent you are about who you are personally, the more likable you'll be to the people reading about who you are as a professional.

8. Consider adding humor or a personal story to add flavor to your professional bio.

End your professional bio on a good note — or, more specifically, a funny note. Leaving your audience with something quirky or uniquely you can ensure they'll leave your website with a pleasant impression of you.

It's important to follow the steps above when writing your bio, but don't obsess over any one section. Remember, the people reading your bio are suffering from information fatigue. If you don't hook 'em in the first line, you'll lose them quickly.

(P.S. Want to give your professional brand a boost? Take one of HubSpot Academy's free certification courses . In just one weekend, you can add a line to your resume and bio that's coveted by over 60,000 marketers.)

Why Good Bios Are Important for a Professional

Alright, I know what you may be thinking ... So what? It's just a bio. I mean, how many people read professional bios, anyway?

The answer: A lot of people. More importantly, though, there's no way to tell exactly who is reading it — and you always want it to be ready for when the right people come across it. And when they do, you want it to catch their eye. In a good way.

You see, while your resume is only useful for when you're actively applying for specific positions, your professional bio is much more visible. It can live on your LinkedIn profile , your company's website, your guest blog posts, your speaker profiles, your Twitter bio , and many other places.

And, most importantly, it's the tool that you can leverage most when you're networking.

Bottom line? People will read your professional bio. Whether they remember it, and whether it makes them care about you, is a matter of how well you present yourself to your intended audience.

So, what does a top-notch professional bio look like?

Below, we've curated some of the best real professional bio examples we've ever seen on Twitter, Instagram, Facebook, LinkedIn, and the various websites where you might describe yourself.

Check 'em out, and use them as inspiration when crafting your own.

1. Chimamanda Ngozi Adichie : Author

Bio platform: personal website.

Chimamanda Ngozi Adichie begins her professional bio with an invitation into her world. In just one sentence, she describes the depth and breadth of her body of work as it has been translated into thirty languages and several publications.

Chimamanda Ngozi Adichie Professional Bio Example

Along with her notable writing career, Chimamanda showcases her speaking career which introduces readers to a well-rounded view of who she is as a professional. From there, her bio seamlessly flows into her recent work and a glimpse into how and where she spends her personal time – the United States and Nigeria.

Finally, Chimamanda’s bio ends with a call to action to read a more detailed biography, giving the reader a choice to read the information available about her life and career.

2. Chime Mmeje : SEO Content Writer

Bio platform: linkedin.

A bio with a hook is sure to keep you reading. Chima Mmeje is a freelance SEO copywriter who’s "extremely good at one thing": helping companies rank for their target keywords.

By leading with a strong hook that aligns with her target audience’s marketing needs, she’s able to keep readers engaged.

Chima Mmeje Professional Bio Example

In the body of her professional bio, Chima briefly lists her process at a high level, giving her potential clients a bird's-eye view of what they can expect when they book her services.

The simple call to action "Drop a message" in her email inbox is a casual invitation to learn more about her services.

3. DJ Nexus : DJ

Bio platform: facebook.

This New England-based DJ has single-handedly captured the Likes of more than 2,000 people in and beyond Boston, MA. And even if you don't listen to the type of music he produces, it's hard not to listen to his compelling Facebook bio.

For instance, consider his tagline, under "About" — " Quiet during the day. QUITE LOUD at night! " DJ Nexus tells you when he works in an awesome way. I got goosebumps just imagining a dance club he might play his music in.

DJ Nexus Professional Bio Example

DJ Nexus links his Facebook account to his personal website , where he has the space to tell the full story of his background. Here's a preview, below:

DJ Nexus Professional Bio Example

This is a terrific lesson for professional bios: Customers want to learn about you. Consider how you might also lead your Facebook visitors off your Facebook page and onto your personal website to learn more about who you are.

4. Lena Axelsson : Marriage & Family Therapist

Bio platform: industry website.

When it all comes down to it, your professional bio is no different from any other piece of persuasive copy — no matter where it lives. One of the most common mistakes people make is thinking of it as its own beast, separate from other pieces of writing. If you think about it that way, you're far more likely to write something painfully uninteresting.

When you sit down to write your professional bio and you're watching that cursor blinking on the screen, think about how you would introduce a blog post. You don't just dive right into the meat of the thing, now, do you? No. You start with an introduction.

The best bios are often concise (around 200–300 words), so you don't have a lot of room to play around. But a single sentence that tees your reader up and provides context for the accomplishments that follow could make the rest of your bio that much more persuasive.

Take Lena Axelsson's bio, for instance. She's a marriage and family therapist — a job where empathy and compassion are a big part of the job description. That's why she chooses to open her bio with a great introductory sentence: "When human beings experience trauma or severe life stressors, it is not uncommon for their lives to unravel."

Lena Axelsson Professional Bio Example

Then, she goes into why she's passionate about her job, how she helps her clients, and how she caters her approach to each patient. The necessary educational information is left for the end after the reader has been hooked.

Your bio doesn't have to be super serious, nor does it have to start with a joke. This bio shows how you can capture your reader's attention by being empathetic and showing how that empathy shapes a valuable professional.

5. Mark Levy : Branding Firm Founder

Mark Levy is a small business owner who's taken a more traditional approach to the professional bio on his website — but in a way that takes care to speak to his intended audience.

What we love about his bio is the way he's set it up: On his business' "About" page, he's listed two biographies, which he's labeled "Mark Levy's Biography #1" and "Mark Levy's Biography #2."

Mark Levy's professional bio in his personal website

Click here to see the full version .

Like Ann, Mark's given his readers two different options. The first biography is a "short version," which includes a combination of bullet points listing his credentials and a few short paragraphs.

The second is the "long version," which is actually even more interesting than the first one. Why? Because it reads like a story — a compelling one, at that. In fact, it gets really funny at parts.

The second sentence of the bio reads: "He was frightened of public school, loved playing baseball and football, ran home to watch ape films on the 4:30 Movie, listened to The Jam and The Buzzcocks, and read magic trick books."

Here's another excerpt from the middle:

A snippet from Mark Levy's full professional bio on his personal website

Of course, the fantastic copywriting isn't a surprise, given that this guy wrote several books. But the conversational tone and entertaining copy let his quirky personality (and great writing skills) shine.

6. Audra Simpson : Political Anthropologist

With a classic take on the professional bio, Audra Simpson crafts a brief overview of her career in just a couple of paragraphs. The "why" behind her work is emphasized in the first half of her bio before transitioning to the way she carries out that work in practice.

Audra Simpson Professional Bio

The second half of her bio combines her bodies of work and the awards she’s won for each from the year 2014 to 2020. This subtle timeline gives readers a picture of her experience in the field of political anthropology without listing her resume in detail.

Audra’s professional bio is an example for those of us with several years of experience to communicate, but a strict word limit to write within.

7. Marie Mikhail : Professional Recruiter

Marie Mikhail checks off nearly every box for what makes an excellent bio. A professional recruiter, she expresses her "passion for recruiting" upfront, in the first sentence, while using that sentence to hook her profile visitors into a brief story of her background.

Marie Mikhail's professional bio on LinkedIn

But there are a lot of recruiters out there, and Marie knows that. So, to differentiate herself, she closes the first paragraph of her bio by explaining that she likes "getting people excited about the things [she's] excited about." It's a well-put value proposition that sets her apart from the rest of the HR industry.

Marie Mikhail finishes off her bio by including a smooth mixture of professional skills, such as her Spanish fluency; and personal interests, such as podcasting and Star Wars (she mentions the latter with just the right amount of humor).

8. Wonbo Woo : Executive Producer

Wonbo Woo is the executive producer of WIRED's video content, and he has several impressive credits to his name. What does this mean for his professional bio? He has to prioritize. With this in mind, Wonbo opens his bio with the most eye-catching details first (if the image below is hard to read, click it to see the full copy).

Wonbo Woo Professional Bio

Not only does Wonbo's bio start strong, but he also takes readers on a suspenseful journey through some of his most harrowing assignments — where he was when news broke and how he responded. You can see this quality below.

Wonbo Woo Professional Bio Continued

9. Chris Burkard : Freelance Photographer

If you're writing your bio but having trouble figuring out how to showcase your accomplishments without boasting, photographer Burkard's LinkedIn bio is a great example for inspiration.

Written in third-person, his bio tells a fluid story, starting with his ultimate mission — "capture stories that inspire humans to consider their relationship with nature" — before diving into more tangible accolades (giving a TED talk, publishing books, etc.).

Chris Burkard's professional bio on LinkedIn

Best of all, rather than using his bio as an opportunity to brag, he instead ties his talents into how he hopes to help others , writing, "Through social media, Chris strives to share his vision … and inspire [his followers] to explore for themselves."

I wouldn't necessarily be inclined to follow Chris if his bio had simply read "I post beautiful images" … but inspire me to travel? Now that's something I can get behind.

Lastly, he ends on a humble, sweet note, writing "He is happiest with his wife Breanne raising their two sons". Don't be afraid to inject some personal information into your bio — it could help you seem more approachable as a result.

10. Lisa Quine : Creative Consultant

Bio platform: portfolio website.

Although a picture is worth 1,000 words, a portfolio is quite different from a professional bio. While this might present a challenge for creative professionals who specialize in visual art to tell their stories, Lisa Quine quantifies her creativity to give her professional bio balance.

Throughout her bio, you’ll notice the number of murals she’s completed and a brief timeline of her career thus far which helps paint the picture of who she is as a professional.

Lisa Quine Professional Bio Example

Lisa’s bio checks the box on nearly all of our recommendations for a great bio. She begins with her full name, her location, and what she does best. From there, she gets creative by appropriately mentioning the brands she’s worked with and highlighting some of her favorite projects. With a third-person approach to the writing, this bio invites the reader behind a metaphorical door to meet Lisa as a professional, traveler, learner, wife, and mother.

11. Nancy Twine : Hair Care Founder

Bio platform: company website.

As Founder and CEO of Briogeo — a popular natural hair care line that's received rave reviews in publications such as Allure and InStyle — there are undoubtedly plenty of accolades Twine could boast about.

But she chooses to start her bio from a humbler place, stating: "Nancy Twine is no newcomer to the beauty-sphere — in fact, she made her first foray into the world of natural product formulation at the ripe age of five."

The rest of her bio similarly focuses on Twine's strengths as someone who's able to take hair care "back to basics". The bio focuses on why Twine made the decision she did to start her company, and what ultimately drives her.

Nancy Twine Professional Bio

Similarly, you might consider using your personal bio as an opportunity to highlight your bigger purpose or vision. As Twine demonstrates, sometimes it's best to keep it simple and let your message resonate with the right audience.

12. Trinity Mouzon : Wellness Brand Founder

I gravitated towards Mouzon's bio from the first sentence: "I'm obsessed with leveling the playing field." Mouzon effectively grips the reader's attention with this introduction and then dives into some of her impressive accomplishments — including a brand that's now sold at Urban Outfitters and Target.

The language used throughout Mouzon's bio is authentic, real, and honest. Consider, for instance, the beginning of the second paragraph, where she admits, "While building a brand may have looked effortless from the outside, starting a business at age 23 with no resources or funding quickly forced me to realize that early-stage entrepreneurship was anything but transparent."

Trinity's Professional Bio Example

Ultimately, this bio doesn't just focus on Mouzon's (impressive) background — it also highlights how she can help her readers start and scale their businesses.

By focusing on the reader, Mouzon effectively demonstrates the real power of a good bio: the power to convert newcomers into leads and customers.

13. Alberto "Beto" Perez : Co-Founder of Zumba Fitness

As an avid Zumba fan, I was excited to include this one in the list. Perez styles his LinkedIn bio as a short story, starting with his background as a hard-working teen who held three jobs by age 14.

His bio tells the fun and fascinating origin story of Zumba, in which Perez, an aerobics teacher in Florida at the time, forgot his music for class and used a Latin music cassette tape instead ... "And it was an instant hit!"

His bio continues, "Shortly after he was connected to Alberto Periman and Alberto Aghion and Zumba was officially created ... what started as a dream now has 15 million people in more than 200,000 locations in 186 countries who take Zumba classes every week."

Alberto Perez professional bio example

What I like best about this bio is Perez's decision to use the space to tell the story of his business, rather than list out his accomplishments. It provides a more real and colorful introduction to Perez and immediately makes him feel both relatable and inspirational.

Learn how to write your professional bio with more free tips, templates, and inspiring examples.

Let's dive into a few examples of short professional bios next.

14. Ann Handley : Writer and Marketer

If you're a marketer, you've likely heard of Ann Handley. Her list of credentials is lengthy, and if she wanted to, she could go on and on and on about her accomplishments.

But when people list out all their accomplishments in their bios, they risk sounding a little egotistical. Sure, you might impress a handful of people with all those laurels, but many people who read your bio will end up feeling either intimidated or annoyed. Think about it: Is that how you want the majority of your readers to feel when they read your bio?

To minimize the egoism that comes with talking about yourself, think about how you can list out your accomplishments without sounding like you're bragging. Ann does this really well, choosing a tone in her bio that's more approachable.

Best of all, Ann chooses to focus on her readers' challenges and motivations, rather than her own. For instance, she writes, "Ann Handley writes and speaks about how businesses can escape marketing mediocrity to achieve tangible results. >And she will inspire you to do work you're proud of. "

Short professional bio examples: Ann Handley

Follow the link and you'll be led to a page dedicated to a fuller bio, which she's divided into two parts: a "short version" (literally a bulleted list of key facts) and a "long version," which includes traditional paragraphs. There's something in there for everyone.

15. Rebecca Bollwitt : Writer

Bio platform: instagram.

Instagram is a notoriously difficult platform on which to write a good bio. Similar to Twitter, you simply don't have room for a professional bio that includes everything about you. And because Instagram is primarily a mobile app, many viewers are reading about you passively on their mobile devices.

Instagram's limited bio space requires you to highlight just your most important qualities, and blogging icon Rebecca Bollwitt does so in her own Instagram bio in an excellent way.

Rebecca's brand name is Miss604 and cleverly uses emojis in her Instagram bio to tell visitors exactly what makes her a valuable content creator. Take a look at the screenshot below:

Short professional bio examples: Rebecca Bollwitt

Starting with a trophy emoji, Miss604 says she's an award-winning blogger. I haven't even looked at her pictures yet and the introduction of her bio has already sucked me in.

The rest of her bio follows suit, breaking up the text with an appropriate emoji and a perfect collection of nouns to tell me who she is as a person. She even links out to her husband's Instagram account after the heart emoji (an adorable addition) and assures her followers that all of her pictures are authentically hers.

Take a lesson from Miss604, and show your personal side. Just because you're branding yourself as a professional doesn't mean you have to take your human being hat off. Often your most personal attributes make for the best professional bio content.

16. Corey Wainwright : Principal Marketing Manager

Bio platform: blog byline.

Corey Wainwright is a Principal Marketing Manager here at HubSpot. She's written content for HubSpot's Marketing Blog for years, and her blog author bio has caught my eye since before I ever started working for HubSpot. (Back then, it started with, "Corey just took a cool vacation.")

What I love most about Corey's bio is that it's a great example of how to deliver information about yourself without taking things too seriously. And in this context, that's totally appropriate.

Despite having several impressive accomplishments under her belt, she simply doesn't like displaying them publicly. So, she prefers making her author bio a little more "light."

Her bio (pictured below) reads, "Corey is a Bruce Springsteen fan who does content marketing, in that order."

Short professional bio examples: Corey Wainwright

It helps that authors' social media accounts are located right below our names and above our pictures. For folks who really do want a list of Corey's credentials, they can click the LinkedIn button to go to her LinkedIn page. (You can read this blog post to learn how to create social media buttons and add them to your website.)

17. Megan Gilmore : Cookbook Author

Bio platform: instagram.

Megan Gilmore is a best-selling cookbook author, and she often posts healthy recipes on her Instagram page to inspire followers' to realize that you don't have to sacrifice taste for the sake of health.

Short professional bio examples: Megan Gilmore

Plus, Gilmore includes a CTA link within her Instagram bio that leads followers to free, ready-to-use recipes. You might be thinking — Why would she do that, since it discourages people from buying her book? But that couldn't be further from the truth.

By giving her followers the chance to try out her recipes, she's slowly turning leads into customers. After I tried a few of her Instagram recipes and loved them, I decided to go ahead and buy her book, knowing I'd like more of what she had to offer.

18. Van Jones : Political Commentator, Author, and Lawyer

Bio platform: twitter.

Someone who’s known for a variety of talents and skills may find it difficult to capture who they are in a professional bio. When limited to just over 100 characters on Twitter, the feat is nearly impossible. But Van Jones effortlessly explains who he is and why it matters to everyone who visits his Twitter profile.

Short professional bio example: Van Jones

He starts his professional bio with a token of personalization and prioritization of his values. By mentioning that he is a dad first, we recognize what’s important to him in his long list of successes.

As we’ve seen in other bios, sharing who we are outside of work makes us more personable and should find its way into your bio, if possible. Van leaves plenty of room to share a variety of professional experiences in his bio including CEO of REFORM and his 2020 Emmy award.

What’s great about Van’s Twitter bio is his ability to link valuable offerings to his readers. He invites us to check out his latest book and has his website linked at the top.

19. Sarah Haskins : Writer

When in doubt, a few words go a long way.

Consider, for instance, the funny and impactful bio of Sarah Haskins on her Twitter page, which reads: "writer. bad but enthusiastic dancer."

What more do you need to know?

She doesn't take her bio too seriously and uses the space to highlight one serious accomplishment/skill (writer) and one not-so-impressive skill (bad dancer), to demonstrate her sense of humor and realness.

Short professional bio examples: Sarah Haskins

Particularly for a social media account that already restricts word count, consider how you might showcase your uniqueness in just a few words.

20. Bea Dixon : Feminine Care Founder

Bea Dixon, Founder, and CEO of The Honey Pot Company, efficiently uses her space on her Instagram profile to highlight who she is as a well-rounded human — not just a businesswoman.

For instance, while she highlights her Girl boss attitude with a tiara emoji, she equally calls attention to her fashion interests (Free People), her pets Boss and Sadie, and her love for ramen noodles.

Short professional bio examples: Beatrice Dixon

Consider how you might also highlight your interests, hobbies, or passions outside of the 9-to-5. If people are reading your bio, they're interested in getting to know the full you.

If you're posting a bio on a social media account or sending a quick blurb to a client, you want to keep it short and sweet while showcasing your accomplishments.

To get you started, here are the best practices for writing your short professional bio:

Your introduction is your first impression, so always begin by telling people who you are. You may start with a greeting like, "Hello, my name is" or "Hi! Let me first introduce myself …" when sending your bio as a message.

If you’re writing a bio for an online platform, simply stating your name at the beginning works as well, like the way freelancing entrepreneur Alex Fasulo presents themselves in the first person on their website:

Portrait of Alex Fasulo from their short professional biography on their personal website

2. State what you do.

Give people an idea of what you do day-to-day, as well as where you work. Your job title is how the people put you into context and consider whether your profession relates to your audience’s industry. So detail the most relevant work you're involved in your short bio like CEO, professor, and author, Angela Duckworth , specifies on her LinkedIn:

Short professional bio examples: Angela Duckworth

Even if you are a freelancer with a broad focus, you can keep it general yet clearly specify the type of contract work you do. If your specialty is writing, your title could be "Freelance Writer," or if it's Help Desk or Information Technology you may state yourself as a "Freelance IT Specialist."

3. Add key skills or areas of expertise.

Especially, if you're sending a bio to a client or potential employer, make sure to highlight the skills that they will find valuable. For instance, if you’re expertise is in social media marketing and content creation like Ivanka Dekoning , make sure you list these skills concisely:

Short professional bio examples: Ivanka Dekoning

Here Dekoning showcases their experience so potential connections immediately see if they have what they're looking for— and you can show this too.

4. Include a personal mission statement .

What do you hope to achieve through your work? Why do you do what you do? Answering these questions can help give your bio’s mission statement some direction, similar to how Farmer Bea makes their goal to help bees clear to all of their Twitter connections:

Short professional bio examples: Farmer Bea

5. Celebrate your wins.

Your short bio can be a proud showcase of your accomplishments, so add 1 to 2 personal successes you’ve achieved through your skills or mission. For instance, if you’ve received acclaim from industry leaders in your scope like Art Critic Jerry Saltz , your wins may list as something like:

Short professional bio examples: Jerry Saltz

6. Provide your contact information.

People who visit your profile or receive your message will already know your social media account. But to take business off the app, include your email address, website, or any other professional profiles you’d like them to know about. Political Commentator and Sports Correspondent, Angela Rye , shows a great example of this in her short professional bio on Instagram:

Short professional bio examples: Angela Rye

7. Show them your personality.

Don’t be afraid to add a little bit of personal charisma to your short professional bio — because professional doesn’t have to mean plain. Your personality may be best portrayed through:

A joke: "Some mistakes are too much fun to only make once. At least that’s what I learned when I created…"

A mention of a hobby: "I’ll be honest: for me, tennis is life— Go Nadal!"

A fun fact: "Every year I watch 100 new films! I’m a cinephile and love every movie genre."

A few emojis related to your interests: "🎶🤖🎾🎬🎭"

Whichever way you choose to get personal, give people a glimpse into who you are as an individual.

When writing a short bio it can be tempting to try and pack in as much relevant information about yourself as possible — but this isn’t the most effective approach. Instead, focus on including the details that you and your audience care about most and leave out the fluff.

Create Your Own Professional Bio

Prim and proper, relaxed, or studded with accomplishments, your bio is a reflection of your best professional self. Your professional bio will often precede your physical presence. Before people meet you for the first time, they’ll probably read your bio.

Whether you’re creating an about page for your website or social media profile, one thing’s for sure, you’ll want to put your best foot forward with a top-notch professional bio.

Editor's Note: This post was originally published in November 2019 and has been updated for accuracy and comprehensiveness.

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Best Photography Bio Ideas for Instagram

Table of contents.

You need a killer Instagram bio if you want to get noticed on the platform. Your Instagram bio is the first impression you’ll make on potential new followers, so it should be creative and informative.

Since it’s not easy to develop a catchy bio on Instagram, we’ve compiled a list of the finest Instagram biographies for photographers.

Want to write your bio but don’t know how? You can use ours for free.

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Outwrite your competitors with unique , relevant , and engaging content.

What Is Photography?

Photography is the process of capturing still images and video by using a photo camera, typically a digital camera. 

Photography on Instagram is a rich source of inspiration and ideas for everyone. Photos can tell you a story, and that’s what makes them effective as a marketing tool. Your photos should speak for themselves.

Creative Photography Instagram Bios

Creative photography entails taking photographs that transcend the ordinary. They tell a story and evoke a particular emotion. Here are some creative bios for your extraordinary photos.

Captivating Photography Bio for Instagram

 With the help of an engaging narrative style, dramatic poses, and a compelling caption, we can capture the emotion of an individual or group . Here are captivating bios you can copy.

Interesting Bios for Your Photoshoots

Interesting bios are usually accompanied by striking photography. These stunning bios will help you stand out from the rest !

Short Photography Bio for Instagram

 When writing your bio for Instagram, you want to keep it simple and short. Explore short photography bios that are eye-catching.

Amazing Instagram Bios for Your Page

If you are looking for a bio to use on your Instagram page, you are in luck with these creatives and insightful biographies.

Lovely Photography Instagram Bios

Photographers can capture the indescribable moments and the breathtaking moments that happen once or twice a day. If you want your work to get attention, you need this profile bio.

Nice Photography Bio for Instagram

With an increasing number of the best photographers sharing their accounts on Instagram, the length of your Instagram bio is significant. Make every word count!

Exciting Bios to Make Your Instagram Bio Stand Out

Exciting Instagram bios can help make you stand out among the millions of people uploading Instagram posts throughout the day. These are short but detailed bios that pass the message across.

As many people use Instagram as a photo-sharing platform, it is essential to be uniquely you and present yourself using an engaging bio.

Best Photography Bio Ideas for Instagram

Abir Ghenaiet

Abir is a data analyst and researcher. Among her interests are artificial intelligence, machine learning, and natural language processing. As a humanitarian and educator, she actively supports women in tech and promotes diversity.

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310+ Best Instagram Bios For Personal Chefs [2023]

If you're looking to up your Instagram game, it's imperative that you have a great Instagram bio.

Your Instagram bio is the first thing your followers will see - it should be unique and tell users exactly what you do and who you are.

We understand how difficult it can be to craft a compelling Instagram bio, which is why we curated a list of the best personal chef Instagram bios.

Additionally, we provide you with examples of the best personal chef bios on Instagram and a step-by-step guide to get you started.

Looking to generate your own bio? Check out our free Instagram bio generator here .

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Where to start?

-> How much does it cost to start a personal chef? -> Pros and cons of a personal chef

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4-Step Guide: How To Create The Perfect Instagram Bio For Your Business

Instagram gives you 150 characters to tell your followers what your business is about.

This is where you are given the opportunity to summarize your company, engage your audience, and leave a great first impression.

We will break down the qualities and aspects of Later's Instagram bio, as a template for you to use.

Step 1: Highlight Exactly What You Do

Your Instagram bio should be a place where you tell your readers exactly who you are.

This should be brief, clear, and to the point. Explain what makes you unique and what you can do for your audience.

In the Later example, they do this in two different ways:


Step 2: Pitch Your Service [And Use Relevant Keywords]

While it's important to explain what type of company you are, it's also critical to pitch your product or service.

When creating a website, this is often the first thing people see on your site to really understand what you are offering and what makes you stand out from the rest.

Later does this using one line on their bio, and 8 relevant keywords:


Step 3: Provide A Clear Call To Action

Your call to action should be something you are encouraging your audience to do.

This could be in the form of a recent promotion you are offering, a link to a specific article you want eyes on, or just a way for users to get directed to your website.

In any case, you should always provide the user with easy access to whatever it is you'd like them to do. You can do this by providing a direct, embedded link on your bio.

For the Later example, they encourage users to check out their blog where they showcase tips and guides. This is a common strategy that brands use to get more traffic to their blog, and eventually, turn leads into customers.


Step 4: Use Emojis

Lastly, emojis are a great way to break up any text-heavy sections in your Instagram bio.

Be sure to use emojis that are relevant to your brand or to highlight the items you are discussing in your bio.

Later adds emojis to draw the readers eyes to certain aspects of their bio, such as what they do and their call to action:


Hey! 👋 I'm Pat Walls, the founder of Starter Story.

Get our 5-minute email newsletter packed with business ideas and money-making opportunities, backed by real-life case studies.

I'm Pat Walls and I created Starter Story - a website dedicated to helping people start businesses. We interview entrepreneurs from around the world about how they started and grew their businesses.

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"How do you know when you have the 'right' business idea? What does that look like?"

What if you could see exactly how successful founders figured this out?

That’s why we built Starter Story - the only place where 4,418 founders of successful businesses share with you their exact timeline of building their business to thousands of customers.

You’ll learn how thousands of ordinary people (just like you) built businesses to millions in revenue - all starting from a simple idea or side project.

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At Starter Story, we search the internet for the doers (the people who act rather than merely talk).

These hard-to-reach, low-key, founders are in the trenches building real businesses right now.

And we get the lowdown on the most essential, hard-hitting parts of building their business:

(1) How exactly did you find this opportunity? (2) What were the exact steps to build it? To launch it? (3) How did you get to 10, 100, and 1,000 customers? (4) How much money are you making?

^ Yes, we asked thousands of founders these questions. And we are asking more every day.

You might get too inspired when you actually see the answers behind thousands of successful, ordinary entrepreneurs.

You'll realize there is no “magic formula” , that building a successful business is actually quite straightforward.

(You’ll realize that you can do it, too.)

We collect and analyze the data from every case study and give you that data.

Industries, markets, and trends - you’ll get access to the world’s biggest, living, breathing database of 8,627 business ideas, side projects, and products to sell .


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Uncover the growth strategies that founders are actually using.


Our team of 15+ are working every day to find more entrepreneurs, uncover their secrets, and put them in front of you.

Right now, we have 4,418 case studies you can read, and we add new case studies every single morning.

Every day, you’ll find new, interesting businesses that are taking off right now.

Our goal is to show you that building the business of your dreams is not only possible, but it’s quite straightforward once you see how others have done it.

We have seen countless Starter Story readers join us, get inspired, and change their lives through the businesses they’ve built.

After interviewing 4,418 founders, here’s my biggest takeaway:

Building a business is simple , but it’s not easy .

There are many bumps in the road that require many decisions,

But, founders do not fail because they make the wrong decisions, they fail because they don’t make a decision at all .

At Starter Story, our goal is to help you make these decisions by giving you the information and answers you need - from 4,418 successful founders that already went through it firsthand.

At less than $3/week, Starter Story is a no-brainer investment in your business.

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10 Instagram Bio Ideas + 13 Tricks to Stand Out [TEMPLATES]

Your Instagram bio gives you 150 characters to explain who you are, what you offer, and why people should follow you.

As far as history goes, we’re living in charmed times — but Shakespeare never had to write an Instagram bio (and let’s face it, the man wasn’t known for being concise). Typing those fateful words into your profile is stressful, and for good reason: your Instagram bio is often the first place other users will look when they’re deciding whether or not to follow you.

Here’s everything you need to know about Instagram bios, and how to write one worthy of a three-act play. Wherefore art thou bio?

Bonus: Unlock 28 inspiring social media bio templates to create your own in seconds and stand out from the crowd.

What is an Instagram bio?

A bio on Instagram is a description of your account that can be up to 150 characters long and sits at the very top of your profile page, next to your profile picture. It’s a snapshot of your Instagram account and a quick way to show users who you are and what you’re about.

Because of the limited character count, an Instagram bio needs to be concise, easy to read and informative… but don’t be afraid to have fun with it. Emojis and jokes are fair game, even for professionals using the platform. After reading your bio, people should understand what you do and why they should follow you.

What makes a good bio for Instagram?

A good Instagram bio is a bio that users can’t resist interacting with, whether it’s by slamming that “follow” button, scrolling through (and liking and commenting on) your content, watching your story highlights or sending your Instagram profile to friends. The best Instagram bios are short and sweet, and genuinely convey your personality as a creator or brand.

For more details, watch our video on making the PERFECT Instagram bio:

When you’re dreaming up your bio, try asking yourself these questions — especially if you’re using Instagram for business :

On that last point: All good marketing materials should include a clear and compelling call to action . Good Insta bios are no exception. Give visitors clear direction if you want them to click the link in your bio, follow your account or take a different specific action.

You might want to add a link to your bio to send people to a page where they can buy your products, or you might have a different conversion goal in mind. Maybe you want people to Like your Facebook page , follow you on TikTok or sign up for your newsletter.

If your goal is to build an Instagram following , your call to action might be simply to ask visitors to press that follow button, or to share their photos with a branded hashtag .

10 Instagram bio ideas

If you’re feeling a little stuck, no fear — there are literally 1.22 billion Instagram users you can get inspiration from. Here are a few bio ideas for Instagram to get you started.

1. Funny Instagram bios

Unfortunately, there’s nothing less funny than trying to be funny. The key to a comedic Instagram bio is keeping honest, like this one from a drink brand.

Innocent Instagram bio

Source: @innocent

Playing to your audience — and embracing how they see your brand — is another way to get laughs.

Bugles Instagram Bio

Source: @buglesmemes

And when all else fails, being quippy and somewhat vague is also a good source of comedy. If chaos is your brand, embrace it.

Bowen Yang Instagram Bio

Source: @fayedunaway

2. Instagram bio quotes

Using Instagram bio quotes can be a great way to express an idea or create a feeling of connection.

You could use a saying, a line from a poem or song, or any phrase that will mean something to potential followers. Just make sure to give credit where credit is due if you use someone else’s words.

The Quotations Page is a good place to start your search for good Instagram bio quotes.

Here are 15 quote ideas you can copy and paste directly into your Instagram bio.

3. Creative Instagram bios

A bio may only be 150 characters, but that’s more than enough to stretch that creative muscle. During the launch of Netflix’s Heartstopper , the company changed their bio to an invite for the main actors to start a band.

Netflix Instagram Bio

Source: @netflix

This bio from Crocs is so creative, it takes a second to understand — we’ll let you read it before spoiling.

Crocs Instagram Bio

Source: @crocs

Did you get it? It’s “If you ain’t Croc-ing, you ain’t rocking.”

If you can’t make up your mind, do it all. Insta-famous Italian greyhound Tika has emojis, a quote from Lizzo, “Fashion Model” and “Gay Icon” status, and a link to her book in her bio. Impressive (but not as impressive as a dog writing a book).

Tika the iggy instagram bio

Source: @tikatheiggy

4. Cool Instagram bios

“All your friends are so cool, you go out every night” — Olivia Rodrigo. Who is pretty cool herself: this short, informative and rhyming bio says it all.

Olivia Rodrigo Instagram Bio

Source: @oliviarodrigo

Another way to up the cool factor: commit an ultimate branding faux pas and don’t introduce yourself in an easily identifiable way. For example, most folks would identify Serena Williams as a tennis superstar. In her Instagram bio, she’s simply “Olympia’s mom.” It feels very true to her, and that’s cool.

Serena Williams Instagram Bio

Source: @serenawilliams

There’s a pattern here — ”cool” and “short” go hand-in-hand. If you want a cool bio for Instagram, being too wordy won’t help. If that’s what you’re going for, try and be as concise as possible. Like Lizzo.

Lizzo Instagram Bio

Source: @lizzobeeating

5. Short Instagram bios

Speaking of short — if you don’t need 150 characters, don’t use them. Dating app Bumble’s bio simply prompts folks to make the first move.

Bumble Instagram bio

Source: @bumble

Fewer words makes the words you do use more powerful, and really makes a statement.

Bob the Drag Queen Instagram Bio

Source: @bobthedragqueen

Or, you can go in a totally opposite direction and write a short bio that few, if any, will understand. You do you.

Kirsten Titus Instagram Bio

Source: @kirstentitus

6. Clever Instagram bios

A clever Instagram bio will score a chuckle (and hopefully a follow) from users. Stay self aware and lighthearted, and the cleverness will come. Old Spice’s bio is a play on the bizarre masculinity that’s present in men’s deodorant branding.

Old Spice Instagram Bio

Source: @oldspice

Tiffany Haddish hypes herself, but stays humble in her Instagram bio.

Tiffany Haddish Instagram Bio

Source: @tiffanyhaddish

And sometimes, the cleverest route is the simplest: in a world of people trying to be as cool as possible, artist Allie Brosh just tells it like it is, and really stands out.

Allie Brosh Instagram Bio

Source: @allie_brosh

7. Instagram bios with emojis

Emojis are like cheating (the good kind). When words fail, emojis are there. Designers Josh and Matt describe their relationship, career, home base and pets all in a single line of emojis.

Josh and Matt Design Instagram bio

Source: @joshandmattdesign

You can also use emojis like bullet points for a super-aesthetic look.

Olive and Bean Instagram Bio

Source: @oliveandbeanphoto

Or, go with the classic (if it ain’t broke, don’t fix it) and substitute emojis for the words they represent — hearts for love, etc.

Pickle the Pig Instagram Bio

Source: @pickle.the.pig

8. Instagram business bios

If you’re using Instagram for business, a bio can be a great place to introduce yourself (more and more folks are using social media to research brands ). Kraft peanut butter has a great example of a succinct bio that describes their company.

Kraft Peanut Butter Instagram Bio

Source: @kraftpeanutbutter_ca

Businesses can also use their bio to describe their brand ethos, and what makes them different from others in the industry.

Ocin Instagram Bio

Source: @ocin

If you’re doing affiliate marketing or partnering with other businesses, a bio is a good place to put discount codes or promotions related to those affiliations.

Phillychinchilly Instagram Bio

Source: @phillychinchilly

9. Instagram bios with links

Your link in bio is a rich place for users to gain more resources and information about your brand. Make sure your audience sees it by pointing to it. Yeah, we mean literally. Clothing brand Free Label uses their bio to identify what the link is (in this case, a path to their latest launch).

Source: @free.label

In a similar fashion, artist Zoe Si uses her bio to point to her latest book, which is accessible through her link in bio.

Zoe Si Instagram Bio

Source: @zoesees

10. Informative Instagram bios

Sometimes, you just want the facts. Having the answer to your most frequently asked questions — in the example below, that’s probably “When are you open?” — can pay off. It might not be fun, but it’s simple and clear.

Source: superflux.cabana

13 Instagram bio tricks you may not know about

Hungry for more? We got you. Here are some tips to make sure you have the best bio for Instagram.

1. Use fancy Instagram bio fonts

Technically, you can only use one “font” in your Instagram bio. But there are tools out there that will help you create the look of a custom font by mapping your text to existing special characters.

Here’s an example of what Hootsuite writer Christine’s bio looks like in a few different fonts, as created using the tool Instagram Fonts .

Instagram bio fonts

That third one is a little bonkers, but you could pick and choose a few words to incorporate strategically for visual appeal. In general, it’s a good idea to use this trick sparingly, for emphasis, rather than dressing your entire bio up in fancy fonts.

Once you find a font style you like, just copy and paste it into your Instagram bio.

2. Use Instagram bio symbols

We’ve already talked about using emojis. But you can also go old-school and use special text symbols to break ★ up ★ your ★ bio. (Remember Wingdings and Webdings? How very 1990s.)

This trick uses the same principle as the tip above, but instead of using symbols to create the look of a custom font, you can use them as retro emojis or unique bullet points:

Blogger unique bullet points

Source: @blogger

The easiest way to find your special character is to open a new Google Doc, then click Insert and choose Special characters.

Insert special characters

You can scroll through the available options, search by keyword, or even draw a shape to find a similar character. Then, just copy and paste into your Instagram bio.

3. Add a location

This is particularly useful for businesses: customers will want to know who (and where) they’re buying from. Marking your location can also help your brand be more searchable.

When you add your address to your Instagram business profile, it also appears below your bio but does not use up any of your bio character count. This is another great way to free up space for more compelling bio information. Be warned, your address only shows up on mobile.

Pourhouse Instagram Bio

Source: @pourhouse

4. Add contact buttons

Business profiles can include contact information in the form of buttons that allow people to phone you, email you, or get directions to your business directly from Instagram. This is another one that only shows up on mobile.

Midnight Paloma Instagram Bio

Source: @midnightpaloma

5. Add a call to action button

Another mobile-only feature: You can encourage people to take action straight from your Instagram bio with CTA buttons. These allow your followers to take direct actions like ordering food from your restaurant, or buying tickets for your event.

Maenam Instagram Bio

Source: @maenamrestaurant

You’ll find these options under Action Buttons when editing your business profile.

6. Add a link in bio

You get one clickable link in your Instagram bio. Since you can’t use clickable links in Instagram feed posts (unless you’re using Instagram ads or Instagram Shopping ), your bio link is valuable real estate.

You can change the URL as often as you like. You might want to link to your newest or most important content (like your latest blog post or video), a special campaign, or a landing page specifically for visitors coming from Instagram .

You can also use Instagram tools like Linktree to set up a mobile landing page with multiple links. That way, you don’t have to keep updating the link in your Instagram bio, which can lead to outdated “link in bio” statements on older posts.

7. Use your bio to direct traffic to another platform or website

If your primary social media is on a different platform and you consider Instagram a necessary evil, that’s okay — you can use your bio as a way to direct other users to that platform.

Comedian Ziwe Fumudoh rarely posts on Instagram, but is very active on TikTok, so she uses her bio to steer audiences towards that app.

Ziwe Instagram Bio

Source: @ziwef

Lush, weirdly, “departed” from social media but still has an active Instagram and uses their link in bio to explain why they’re not online.

Lush Cosmetics Instagram Bios

Source: @lushcosmetics

8. Use line breaks

People don’t tend to read information online. Instead, they scan for bite-sized chunks of information.

Make that information easy to identify using line breaks.

Okoko Cosmetiques uses a combination of emojis and line breaks to create this cute Instagram bio:

Okoko Cosmetiques Instagram Bio

Source: @okokocosmetiques

It’s really easy to add line breaks using the Instagram web interface. Simply space your bio as you would like it to appear.

On mobile, your best bet is to create your bio with the spacing you want using a notes app. Then, copy and paste it into your Instagram bio field. Or, use one of the Instagram bio templates below.

9. Share your pronouns

If you want to, it’s great to share your pronouns on Instagram. Since the option was first added in May 2021 , it’s become customary on the app to add your pronouns to your bio, whether you’re cisgender, transgender or nonbinary. Displaying your pronouns means your followers will know how to properly address you, and normalizing the practice helps make everyone feels more comfortable on the platform.

Demi Lovato Instagram Bio

Source: @ddlovato

10. Use Hashtags

Hashtags in your Instagram bio are clickable links. Keep in mind, though, that Instagram bios do not appear in hashtag search results. Adding Instagram hashtags to your bio won’t make it more discoverable.

That means you should not include hashtags unless they are directly related to your business, because each one represents an opportunity for potential followers to click away.

However, adding a branded hashtag to your bio is a great way to promote and collect user-generated content.

This is one of the best ways for businesses to use hashtags in their bio. When a user clicks on the hashtag, they will see all the content your fans and followers have posted, which creates excellent social proof for your business .

Hello Tushy Instagram Bio

Source: @hellotushy

Branded hashtags are also a great way to get more content: you can reshare follower’s posts that use the hashtag. In fact, some users build their entire following off of user-submitted posts.

Chihuahua Vibes Instagram Bio

Source: @chihuahua_vibes

11. Use your bio to link to other accounts

If you have a personal and a business account, or you’re involved in a cool project that has its own handle, you can tag that account in your bio. This can help people identify you (Oh, THAT’S where I know Zendaya from) but be careful using them, as they may encourage audiences to navigate away from your page. (This is something Zendaya likely does not care about).

Zendaya Instagram Bio

Source: @zendaya

12. Add a category

If you have a business profile on Instagram , you can choose a category for your business. This appears under your name and can help people see what you do at a glance.

Elmo Instagram Bio

Source: @elmo

Elmo, for example, is a public figure.

Using a category for your business can free up space in your Instagram bio, since you don’t need to repeat this information. However, it only appears in the mobile view, so you can’t assume everyone will see it.

13. Announce news

As long as you remember to update your bio regularly, you can use it to announce news about new products and updates for your brand. If you’re going to put a date in your bio, though, mark your calendar or set a reminder to change it. If you have an old date in your bio, it makes your account look like it’s not being monitored closely.

After Mexican pizza made its triumphant return, Taco Bell updated this bio.

Taco Bell Instagram Bio

Source: @tacobell

Instagram bio templates

Still not sure what to include in your Instagram bio? We’ve created some social media bio templates, including IG bio ideas, to get you started.

Manage your Instagram presence alongside your other social channels and save time using Hootsuite. From a single dashboard, you can schedule and publish posts, engage the audience, and measure performance. Try it free today.

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How to write a bio yourself that is fun and creative + 28 best bio examples

Samanyou Garg

Table of contents

Picture this: you’re throwing a party when suddenly your boss walks in. You quickly scramble for witty bio examples for yourself, but nothing comes to mind. How do you introduce yourself in such a situation?

No worries, you’re not alone. Writing a bio is an art that often requires a lot of inspiration. However, you don't have to be Shakespeare or a globetrotting supermodel to have a bio that commands attention.

Whether you're starting a new career, changing directions, or just want to make sure your online presence is accurately reflecting your personal brand, we're here to help you create a bio that will make you stand out from the crowd without feeling too cheesy.

In this post, we'll explore the art of crafting creative, funny, and impactful bios for your professional or personal use, with 28 easy-to-follow bio examples for LinkedIn, Twitter, Instagram, and Tinder. Along with ready-to-pick killer tips on how to write a bio.

No need to put pen to paper and spend hours wondering what your bio can look like. Besides discussing bio writing tips and bio examples, we are going to explore using AI to create an amazing bio as well!

What is a bio? How bios are useful?

To put it simply, a bio is a short biography about yourself. It's like a mini-CV, and it's something you can use for a number of different occasions.

Let's say you're a freelancer who's actively looking for work; a bio can help show potential clients or employers what makes you unique from other people in the same field.

Bios can be used for websites, portfolios, applying for jobs, press releases, social media profiles, and any other situation where you need to give people an introduction to yourself.

But it's not just about bragging rights and showing off your stellar achievements; a bio should also tell people "why" you do what you do.

When you write a bio, you should focus on describing how your passions, services, and experiences connect to your mission and values. This will help people understand what motivates you and how you can help them.

Moreover, referring to well-written company bio examples can help you stand out from the competition and make a lasting impression. Once you get the hang of it, you can then use bios in a variety of ways, such as on your website, on social media, or in marketing materials.

So, in short, a bio is a short history of your past, present, and future endeavors that's designed to give people a better understanding of who you are and what you do.

No matter which type of bio you need to write, the most important thing is to be clear, concise, and interesting. Keep your audience in mind, and don't be afraid to show off your personality!

bio examples

What are the types of bios?

Bios are the gateway to the human soul (or at least the internet version of a soul). And if you look at it, there are different types of bios, depending on your audience and purpose, and you might need them to write at some point in your career.

Here's a quick rundown of the most common ones:

1. Professional bio

A professional bio is a more detailed account of your work experience and accomplishments. The purpose of this bio is to promote an individual. It is often used on a personal website, social media platforms, or as part of a job application or LinkedIn.

A professional bio can help others quickly learn about a person's background and accomplishments and can be a useful tool for networking and building professional relationships. Remember to check some professional bio examples first for inspiration when you sit down to write your professional bio.

2. Company bio

A company bio is a brief overview of your business, its history, and its mission. This is usually used on your website, on social media platforms, or in marketing materials. It should give an overview of your products or services, explain your mission and values, and give the reader a sense of what your company is all about.

3. Business bio

A business bio is similar to a company bio, but it focuses on you as the business owner. Utilize it to introduce yourself to potential customers or clients and to give them a sense of who you and your business are all about. This type of bio is often used on professional networking sites like LinkedIn, Twitter, Instagram, etc or when you're speaking at an event.

4. Personal bio

A personal bio is used to introduce yourself to new people. You can put it up on a website, in an email, or even in a physical letter. The best personal bio examples include information about a person's education, work experience, hobbies, interests, and other personal details. It can also include a person's goals and aspirations, as well as their values and beliefs.

Personal bios are often used as a way for people to connect with others who have similar interests or backgrounds. It should give an overview of your life, and it should be written in a way that is both interesting, relatable, creative, and fun. Additionally, this personal bio is intended for individuals only.

5. Dating profiles bio

A dating profile bio is a small section of text used to introduce yourself to potential matches. It usually appears on dating apps like Tinder, Bumble, and Hinge. The goal of a dating profile bio is to give potential matches a glimpse into who you are and what you’re looking for. It should be lighthearted and fun but also convey your values and interests.

A few things you can include in your dating profile bio are your occupation, hobbies and interests, and some fun tidbits about yourself. It should also be a reflection of your personality, and you should use it to your advantage - you never know who might come across it. So, be sure to make it interesting, informative, and entertaining! You never know who might be swiping right 😉

6. Short bio

A short bio is a compact, concise summary of you, your skills, and your accomplishments. It’s typically used to introduce yourself to potential employers, colleagues, or other connections.

This short bio can be used in a variety of places like websites, social media profiles, business cards, and more. It can also be used to introduce you as a speaker at an event or as an author of a written piece.

A great short bio should be concise, informative, and memorable. It should highlight your most impressive achievements and qualifications. It should also be written in a way that’s easy to understand and engaging.

7. Social media profiles bio

Have you ever seen the short paragraphs to describe someone on a social media profile? Well, that's what a social media profile bio is! It's a short blurb about who you are and what you do, meant to grab the attention of potential employers, clients, and followers. Your profile bio can be used on Twitter, Instagram, LinkedIn, and other social media networks.

A good social media profile bio should also include relevant keywords in order to appear on key searched terms. If you're struggling to come up with a profile bio, try asking yourself questions like “What do I want to be known for?” or “How do I stand out from the rest?” From there, you can develop a profile bio that describes you in the best way possible.

8. Creative bio

A creative bio is a unique introduction of yourself or your business that captures a reader's attention and invites them to learn more. It's different from a standard bio in that it should be written in an engaging, story-like way, using exciting language and vivid descriptions.

Creative bios can be used for a variety of purposes, from introducing yourself on a website or blog to pitching a product or service in a press release. To write a creative bio, think about the main points you want to get across and the tone that best fits your brand.

Be sure to use descriptive language and vivid imagery to draw readers in and make them eager to learn more. Creative bios are a great way to make a lasting impression and can help you stand out from the crowd.

How to write a professional bio?

A professional bio is a great way to give potential employers, clients, or colleagues an insight into who you are and what you do. It can also be a helpful marketing tool, highlighting your skills and experience. And if you're looking for a new job, a professional bio can be a great way to make yourself stand out from the crowd.

So why should you have a professional bio? For starters, it's a great way to introduce yourself and give people an idea of what you do. It can also be a useful marketing tool, helping you to connect with potential clients or employers. And if you're job-hunting, a professional bio can help you to stand out from the competition.

A professional bio is also a great way to build your online presence. In today's digital world, more and more employers and clients are searching for candidates online. Having a professional bio gives you a great opportunity to showcase your skills and experience.

So if you're looking to improve your career prospects or simply want to build your online presence, a professional bio is a great place to start.

Here's a professional bio example that will give you a better overview.

professional bio examples on linkedin

In case you already have a bio and just want to paraphrase it, check out the best paraphrasing tools to help improve your content quality.

Professional bio for Twitter examples

Twitter is one of the most popular social networking platforms, with over 450 million monthly active users. And with such a large user base, it's no surprise that businesses are using Twitter to reach out to potential customers. But with only 160 characters to work with, how can you make your business's Twitter profile stand out?

One way is to make sure your bio is creative, informative, and engaging. A good bio should give people an idea of who you are and what you do. It should also be interesting enough to make people want to learn more about your business.

Here are a few tips for writing a great professional Twitter bio:

Following these tips, you're sure to create a professional Twitter bio that will make your business stand out from the rest.

Professional bio example for Twitter

professional bio examples on Twitter

Professional bio for Instagram examples (Instagram bio ideas)

Your Instagram bio is your introduction to the world. It's where you tell your story and give people a taste of who you are. Check out some professional Instagram bio ideas that get you more leads.

But how do you write a bio that's both professional and engaging?

Here are a few tips for writing an Instagram professional bio:

By following these tips, you can write an Instagram bio that is both professional and engaging. So what are you waiting for? Get writing!

Professional bio example for Instagram

personal bio instagram

Professional bio for LinkedIn examples

Apart from posting engaging posts on LinkedIn, it's important for you to also have a professional bio on this social media platform.

If you're looking to improve your LinkedIn profile and attract more professional connections, one of the best things you can do is write a professional bio for your LinkedIn profile. A bio is a great way to introduce yourself and tell your story. But how do you write a bio that will make a lasting impression?

Here are a few tips for writing a professional bio for LinkedIn:

Writing a professional bio doesn't have to be difficult. Just follow these tips, and you'll be on your way to writing a bio that will make a lasting impression.

Professional bio example for LinkedIn

professional bio examples on linkedin

Professional Bio for Website examples

A great bio is critical for any website. A professional bio is a great way to connect with potential customers and give them an insight into who you are and what you do. But writing a great bio can be tough. Here are a few tips to help you write a professional bio for your website that will make it shine:

By following these tips, you can write a professional bio that will make your website stand out from the rest.

professional bio examples for websites

How to write a company bio?

If you're wondering what to write in your company bio, the answer is simple: tell your story ! Your company bio is the perfect opportunity to share your story with the world. After all, people want to do business with companies that they can relate to.

company bio examples

C ompany Bio for Twitter examples:

Twitter is one of the most popular social media platforms with over 450 million monthly active users. And it's not just for personal use - businesses and companies can benefit from Twitter, too!

A Twitter bio has a character limit of 160 characters , so it is challenging to figure out what information is important to include.

If you're not sure how to get started, here are quick tips for writing a company bio for Twitter :

A company bio example for Twitter

Company bio examples

Company Bio for Instagram examples (Instagram bio ideas)

Are you looking to write a killer company bio for Instagram? If so, you're in the right place!

With over 2 billion monthly active users, Instagram is one of the most popular social media platforms in the world. And for businesses, it's a great way to connect with customers, build brand awareness, and drive sales.

As far as Instagram posts are concerned, Writesonic's Instagram Captions Generator got you covered. But what about writing the bio? (Keep reading to discover a secret hack to generate a bio in seconds...)

It can be difficult to figure out what information to include in an Instagram bio because it has a 150-character limit. Here are a few tips to get you started:

Your company bio is the first thing people will see when they visit your Instagram profile, so it's important to make a good impression.

Here are a few tips for writing a great company bio for Instagram:

Keep these Instagram bio tips in mind, and you're sure to write a killer company bio for Instagram that will help you attract new followers and grow your business!

A company bio example for Instagram

Company bio examples

Company Bio for LinkedIn examples:

Looking to make a professional connection? LinkedIn is the perfect platform for networking, finding a job, or growing your business. And with over 875 million users, you're sure to find the right contacts for whatever you're looking for.

A LinkedIn summary, also known as a LinkedIn bio or LinkedIn about section, appears before a LinkedIn user's list of current and previous positions. Unless a visitor has a LinkedIn account, only the first three lines are visible before the user has to click 'See More.' Visitors who do not have an account are only able to see the account's maximum of 2,000 words.

Here are a few tips for writing your LinkedIn Bio:

A company bio example for LinkedIn

company bio examples

Company bio for Company’s Website:

You want your company bio for your website to be informative, engaging, and above all, useful to your target audience.

So, how do you write a company bio that accomplishes all three of these things?

By including these elements, you can give potential customers a well-rounded picture of your business. So go ahead and start writing!

personal bio instagram

How to write a business bio?

A business bio and a company bio are two different things in case you are wondering if they are the same.

A business bio is often written in the first person and on account of an individual's professional experience, skills, and accomplishments. It's usually used by entrepreneurs and business professionals who want to showcase their skills and knowledge.

On the other hand, a company bio, usually written in the third person, is a written description of an organization. It explains what the company does, who its customers are, and what makes it different from its competitors.

Writing a business bio can be intimidating - especially if you're not sure where to start. After all, how do you sum up your business in a few sentences? Your business bio should be a concise yet engaging overview of your experience, qualifications, and accomplishments.

Business bio examples

Business bio for Twitter examples:

Whether you're a small business or a large corporation, your Twitter bio is an important part of your online presence. A well-written bio can help you attract new customers and build brand awareness. So how should you go about writing your business bio for Twitter?

You only have 160 characters to make an impression on Twitter, so it's important to make your business bio count!

Here are a few tips on how to write an effective business bio:

By following these tips, you can make sure your Business bio makes a great impression on Twitter!

A business bio example for Twitter

Twitter business bio examples

Business bio for Instagram examples (Instagram bio ideas)

There's no one-size-fits-all answer to this question, as the best way to write your business bio for Instagram will vary depending on your business and your target audience. This paragraph answers a popular search query for Instagram bio ideas.

A business bio on Instagram can only be 150 characters long, so use them wisely!

However, there are a few general tips you can follow to make sure your business Instagram bio is effective.

• Keep it short and sweet: Your Instagram bio should be brief and to the point. After all, you only have 150 characters to work with! This doesn't mean you can't be creative, but try to focus on the most important information about your business.

A business bio example for Instagram

business bio examples

Business Bio for LinkedIn examples

If you're looking to make a good impression on LinkedIn, you need to have a well-written bio. After all, your bio is one of the first things people will see when they visit your profile. So how do you write a good LinkedIn business bio?

LinkedIn Bios are limited to 2000 words, and you must write them within those limits.

Here are a few tips for writing a business bio for LinkedIn:

And if you're not sure where to start, there are plenty of great examples out there to help you get inspired. So what are you waiting for? Get writing!

A business bio example for LinkedIn

business bio examples

Business Bio for Website examples

Your business bio is an important part of your online presence. The more information you can provide, the better. When writing your business bio, be sure to include your name, your business name, a brief description of what you do, your contact information, and any other relevant details.

You should also include a photo of yourself, as this will help people connect with you on a personal level. The more information you can provide, the more likely people are to do business with you. So don't be afraid to boast a little bit - after all, it's your business!

There are a few key tips to include in a business bio for your website:

business bio examples

How to write a personal bio?

Writing a personal bio can be a great way to increase your visibility, build your reputation, and make yourself stand out. Whether you're trying to land a job, win over potential clients, or just share a bit about yourself, a well-crafted personal bio can make all the difference.

Crafting your own personal bio gives you the opportunity to share your story in your own words and get creative. You can use it to highlight your accomplishments and skills, show off your personality, and share your journey and experiences. Writing a personal bio can be a great exercise in self-reflection, helping you to gain insight into yourself.

A personal bio example that will give you a better overview.

personal bio examples

Personal Bio for Twitter examples

If you're trying to master the art of how to write tweets that go viral , knowing more about bios for Twitter is more important for you than ever.

Twitter allows using up to 160 characters to describe yourself. This is all you have to include every detail about yourself, so one thing you have to be is super smart in crafting your personal bio for Twitter.

Here's how to write a personal bio for Twitter in 8 easy steps:

Have fun! This is your chance to share a little bit about yourself, so make it count.

A personal bio example for Twitter

personal bio examples

Personal Bio for Instagram examples (Instagram bio ideas)

Your personal bio on Instagram should be a fun and creative way to show the world who you are. With a little bit of creativity, you can make an awesome personal bio that will help you stand out from the crowd and make a great first impression on Instagram. The best Instagram bio ideas are formulated, keeping a few tips in mind.

Here are a few tips to help you write the perfect personal Instagram bio:

A personal bio example for Instagram

personal bio instagram

Personal Bio for LinkedIn examples

Writing a personal bio for LinkedIn is a great way to stand out from the crowd and demonstrate your unique value. By creating an engaging and informative personal bio, you can showcase your skills, accomplishments, and experiences in a way that will make you stand out to potential employers or clients on LinkedIn.

Here are a few tips for writing a better personal bio for LinkedIn:

Once you've written your bio, take some time to edit and polish it. And don't forget to update it regularly as your career progresses. With a little effort, you can create a personal bio that will make a great impression on LinkedIn.

A personal bio example for LinkedIn

personal bio examples

Personal Bio for Website examples

Personal bios are a great way to give your website a personal touch. They can help visitors get to know you and your business, and they can also build trust and credibility. If you're not sure how to write a personal bio, don't worry - it's not as difficult as you might think.

Here are a few tips to get you started with your website personal bio:

Writing a personal bio can be a fun and rewarding process. Take your time and enjoy sharing your story with the world!

personal bio examples

How to write a dating profile bio?

If you're looking for love online, your dating profile bio is the first impression that potential matches will get of you. You want it to be engaging and creative so that it stands out in a sea of other profiles. Writing a creative dating profile bio is no easy feat, but it is worth the effort. Your bio should accurately represent who you are and give potential matches a glimpse into your personality and interests. Plus, it should be entertaining and interesting to read.

personal bio instagram

Tinder bios for girls examples

Tinder bios for girls can be tricky to write, so it's important to put thought and effort into crafting an attention-grabbing profile. Show off your personality with humor, witty comments, or even a pun or two. Encourage potential matches to learn more about you by adding interesting details and giving a sense of who you are. Make sure to include some adjectives or emojis to give your Tinder bio a bit of spice!

Here are a few tips for writing the most creative tinder bios for girls:

Here are some example Tinder bios for girls:

bio examples

Tinder bios for guys examples

Tinder bios for guys should be both entertaining and informative. Show off your personality and interests by adding unique adjectives, funny jokes, or witty comments. Don't be afraid to be yourself and express who you are! You want to stand out from the crowd, so don't be afraid to get creative and show off your sense of humor.

Here are a few tips to write the most creative tinder bios for guys:

Here are some example Tinder bios for guys:

bio examples

How to write a short bio?

A short bio is a brief description of who you are and what you do. A short bio can be used for professional purposes, such as on a resume or online portfolio, or for personal purposes, such as on social media or in a personal introduction.

It should be concise and to the point. It should include your most important accomplishments and credentials, as well as a bit about your personal life or interests if desired. Writing a short bio can be a challenge, but with a little thought and effort, it can be done!

Here are a few tips to help you get started writing a short bio:

Writing a short bio doesn't have to be difficult. With a little planning and effort, you can create a bio that is both informative and engaging.

A short bio example

short bio examples

How to write a social media bio?

A social media bio is a short description of who you are and what you do, used on social media platforms like Twitter, Facebook, and Instagram. A good social media bio should give your audience an idea of your interests, your personality, and your expertise. Social media bio should also be optimized for SEO, using keywords that will help you show up in search results. A great social media bio can influence people to follow and engage with you, so it's important to take the time to craft a good one!

All social media platforms have different restrictions for publishing social media Bios.

So all types of social media bios, whether personal bio, professional bio, company bio, or business bio, should be limited to these characters' length.

Here are a few tips for writing social media bio:

By following these tips, you can create a social media bio that will help you attract new followers

Example of social media bios

Twitter social media bio example

Twitter social media bio example

Instagram social media bio example

instagram bio examples

LinkedIn social media bio example

linkedin bio examples

5 Instagram SEO tips to increase your Instagram bio reach

Are you looking for ways to boost your reach on Instagram? Look no further! We’ve put together our top five Instagram SEO tips to help you increase your Instagram bio reach.

Tip #1: Maximize the Use of Your Username and Profile Photo Your username and profile photo are the most visible aspects of your Instagram profile, so it’s important to take full advantage of them in order to increase your reach. Use a keyword-rich username that is easily identifiable, and use an eye-catching profile photo that will draw people’s attention.

Tip #2: Optimize Your Instagram Bio - Using keywords in your Instagram bio can help improve your search engine rankings. Make sure to include a description of your brand and insert your most important keywords in the bio. Additionally, use visuals like emojis and line break to make your bio stand out.

Tip #3: Use Hashtags Strategically Hashtags are an integral part of Instagram content, but it’s important to use them strategically. Research and use keywords that your target audience is searching for, and make sure to include them in your posts and captions.

Tip #4: Utilize Geotagging. Including geotagged locations in your posts can help you to reach a new, geographically-targeted audience. Utilizing geotagging can help you to gain followers who are interested in the same type of locations that you love.

Tip #5: Analyze and Refine. Make sure to track and analyze your Instagram stats! By evaluating your reach and engagement, you can make changes and refine your strategy to get the most out of your Instagram profile.

By following these five Instagram SEO tips, you can boost the reach of your Instagram bio and build a larger, more engaged audience.

How to write a creative bio?

A creative bio is a short, attention-grabbing description of yourself or your business. It should be written in a way that entices the reader to know more about you.

Writing a creative bio can be both fun and profound since it's something that can shape your life story. It's also a document that could be read by everyone from your boss to a potential investor, so make sure it's filled with truthful claims and memorable phrases.

The purpose of writing a creative bio is to leave the reader amused or astonished. A creative bio can be used on your website, in your social media profiles, or even in your email signature.

A well-written bio can help you stand out from the crowd and attract new customers or clients. So if you're looking to make a good impression, be sure to write a creative bio that accurately represents who you are and what you do.

Here are a few tips for writing a creative bio

How can Writesonic help in writing bios that are fun, engaging, and creative?

If you're looking for help in writing bios for yourself or your business, Writesonic is the perfect solution! The Writesonic platform specializes in creating high-quality, keyword-rich bios that are sure to get you noticed.

Whether you need a bio for your website or social media or just to introduce yourself, Writesonic can help. We'll work with you to get to know you and your business and then craft a bio that perfectly captures who you are and what you do.

This AI bio writing tool also makes sure to include all the important SEO keywords that will help you get found online. So if you're ready to take your bio to the next level, give Writesonic a try! We'll help you create a bio that's sure to get results.

Here's how you can use the Writesonic Personal Bio generator to create professional bios and personal bios for yourself.

Step 1 - Find Personal Bios on your Writesonic dashboard

The first thing you see when you log in to your Writesonic account is your Writesonic dashboard or library. If you don't have a Writesonic account yet, sign up now and claim your 2,500 words for free.

personal bio instagram

Step 2 - Type in your requirements

Next, fill in the given boxes with the required input. This involves your name, personal information, and tone of voice (language, if required- the default language is set to English).

personal bio instagram

Step 3 - Hit Generate

Finally, click on generate to create 3 pieces of personal bios at a time. If you want more, just click on regenerate.

personal bio instagram

And if you want to write impressive bios for your company, use Writesonic's Company Bio Generator to create many in seconds.

Here's a step-by-step guide on how to use it:

Step 1 - Find Company Bios in your Writesonic library

personal bio instagram

Step 2 - Fill in the input boxes

Now, fill in the given boxes with the required input. This involves your company's namer, company information, and tone of voice (language, if required- the default language is set to English).

personal bio instagram

Finally, click on generate to create 3 pieces of personal bios at a time. If you want more, just click on regenerate.\

personal bio instagram

Frequently Asked Questions

How do you write a short bio.

Writing a short bio is like making a bubbly snack platter: you have to take what you have and fill up the space with the perfect combination of deliciousness.

Start with your mission statement, which is like the fancy centerpiece of the platter. What makes you unique? Why are you here? What can people expect when they see your work? These are the tasty morsels that you sprinkle around the centerpiece in your short bio.

Look for stories or highlights that showcase your best accomplishments, awards, and accolades. Think of them as yummy sides to your mission statement. Choose wisely: Too many can make the plate seem overwhelming, and too few could leave the platter looking empty.

Finally, top the platter with some spiced-up words. What adjectives, nouns, and metaphors best describe you and your work? Think of these as your secret ingredients, giving your dish just the right amount of flavor.

To generate a short bio for yourself, use Writesonic’s personal bio generator. Now you can enjoy your tasty snack platter! With a well-crafted and unique bio, you'll have readers coming back for more.

What is a good bio for yourself?

Here’s an example of a good bio -

Hi, I'm [name]! I'm a multi-passionate creative who lives life chasing adventure and inspiration. I'm a sculptor, ceramicist, and illustrator with a love of crafting stories and experiences.

From wild forest hikes to industrial archaeology, I'm always looking for something new to try. I'm also an active member of my local creative community and am passionate about spreading the joy of creative expression to all.

I believe that everyone has a unique story to tell and a unique way to express it.

It's my mission to help people share their vision and unlock the power of their imagination. So, if you're looking for someone who's excited about exploring the world, pushing boundaries, and unlocking your creative potential, then I'm your guy.

If you want to generate many such personalized bios for yourself, use Writesonic’s Personal Bio generator now!

What is a good short bio?

Short bios need to pack a punch. You have one chance to make a great first impression. When it comes to writing a good short bio, it's all about getting to the point.

Think of it like an elevator pitch: you have a few seconds to introduce yourself quickly and explain why you're worth keeping around. Use action words and strong verbs to make every word count.

Start by introducing yourself, then detail your professional experience and interests. It's a good idea to mention your achievements, but make sure you don't come across as boastful. Finally, end with a call to action that encourages readers to take the next steps – whether it's following you on social media or signing up for your newsletter.

An effective short bio should be entertaining and informative. Be creative and unique to stand out from the crowd. Keep it concise and avoid obvious or generic facts. At the end of the day, your bio should communicate who you are in a memorable way.

Here’s what a good professional bio would look like -

Hi there! I'm the CEO of Human Being, a company devoted to developing technology that augments human creativity, spark imagination, and empower people. I am also the author of "The Unbearable Lightness of Being Human: A Guide to Navigating a Post-AI World" and the host of the podcast "Optimism Amplified," where I chat with your favorite thought-leaders and challenge unspoken assumptions.

When I'm not working, I'm hacking on new projects, baking vegan treats, and exploring the outdoors. I'm excited to build something that has lasting value and helps people do more with their lives.

To write more professional bios for yourself, try using Writesonic’s personal bio generator now!

How do I write about me?

Writing about yourself can feel like a daunting task if you've never done it before, but don't worry, we got you. It's actually quite simple.

First, decide what story you want to tell. This can be about your career, your passions, your beliefs, or anything! Just make sure it's unique and honest.

Once you know what you want to say, brainstorm the main points. What experiences and achievements do you want to highlight? Then, research any facts or stats that can add credibility to your story.

Second, decide what style and tone you want to write in. Do you want to go for a funny approach or a serious one? Will your writing be casual or professional? This is important, as it helps add personality to your writing and make it more enjoyable to read.

Third, write! This is the part where you actually put your thoughts and ideas onto the page (or screen). Don't worry if it's not perfect; you can always go back and edit it later. Just keep writing until you've said everything you wanted to say.

Finally, review and revise your work. Once you're done writing, make sure to re-read everything to check for typos and grammar mistakes. You can also read it out loud or have someone else read it to you. This step can help you see any areas that need improvement or clarification.

And there you have it, the basics of writing about yourself. And if you don’t want to waste hours figuring all this out, just key in your information in Writesonic’s bio generators, and boom—you get three personalized bios in seconds.

How can I make my bio look pretty?

Quick disclaimer: 'Pretty' is in the eye of the beholder, and beauty is relative. Don't fret about making your bio perfect by some standard of beauty.

That being said, here are a few tips.

First, keep it clean and organized. Don't try to jam everything in - it's better to leave out information than to cram it all in and make it confusing for the reader. A white background, a couple of bolded headings, and some short paragraphs can go a long way.

Second, avoid jargon. Your bio should be easy to read, so don't go overboard with technical language. No one expects you to dumb down your accomplishments, but a clunky bio can be off-putting and hard to get through.

Third, add in a little personality. If you can, give yourself a brief profile at the beginning - sometimes, a few sentences aren't enough to capture who you are, so a one-liner or two can go a long way. Throw in a joke or two or a fun fact about yourself. A bio is really a snapshot of who you are, so anything that helps give it life is a good idea.

Finally, make sure you proofread, of course. A typo or two isn't the end of the world but remember - first impressions matter. A bio is often what people judge you on, so make sure it's the best version of you.

And if you need any help writing bios for yourself or your business, try Writesonic now!

How do I make my bio attractive?

Try to think like a glamor magazine editor. Picture your bio as a cover story.

The basics are standard, such as a brief summary of your career, education, and unique background. Focus on why you are uniquely qualified for the position or task at hand.

Most biographies are dull, uninspired, and fail to bring any emotion or passion. Spice up your bio with personality and personal interests, such as the books you read and the shows you love, even that special piece of jewelry.

Now, it's time to create a compelling story. Highlight why your career has been special or how it has been meaningful to others; explain the obstacles you overcame to get where you are today. Be creative and inventive.

End with a grand finale. Explain your purpose, dream, or mission statement. What are you seeking to do? Who are you hoping to help? Share your vision for the future.

By offering a richer picture of yourself, you humanize your career, enhance your credibility and draw the reader into your story. That, my friend, is an attractive bio.

What should be in a 3 sentence bio?

Humans are notorious for their ability to jam more words into sentences than necessary. Let's take the opposite approach by creating a 3 sentence bio that captures the essence of who you are.

Sentence one: Introduce yourself with a short tagline, like "Data engineer by day, an armchair philosopher by night."

Sentence two: Describe your skills and interests, such as "I use my analytical skills to solve problems while also enjoying hiking and reading sci-fi novels."

Sentence three: Finish strong by including where you are heading, such as "I strive to become an expert in data science and work on projects that have a global impact."

There you have it: a concise, powerful 3-sentence bio! Claim your first 2,500 words for free on Writesonic to create a short bio now!

What are some best bios?

The best bios are those that are creative, quirky, and convey a clear message. A good bio whispers, "This person is interesting," and invites others to explore you further.

For example, take Lindsey, our marketing manager, who loves photography. She could focus her bio on her job and mention her passion for photography. However, this approach can be dull and generic. Instead, she could focus on the fact that she has climbed Mount Kilimanjaro and mention photography as an interesting side tidbit.

See, the key is to stand out. Being specific, authentic, and interesting is the goal. Sure, you could list off your qualifications and job title, but what's the point? Nobody is going to remember. Embrace the unknown and express your personality!

In the end, biographies are all about getting people to notice you. So take a risk and show off your authentic self because that's what makes you unique!

What should a professional bio include?

Whether you do it on Linkedin, Instagram, or the back of a cereal box, the purpose of your professional bio is to quickly and succinctly communicate who you are and what you do. Here's a quick guide for maximizing the impact of your professional bio. 1. Start with your name and position.

2. Include your credentials and qualifications.

3. Describe your experience and accomplishments and how they benefit others.

4. Showcase your personality and unique talents.

5. Highlight past projects and successes.

6. Don’t be shy about what you do.

7. Include your contact information.

A powerful professional bio will tell your story in a way that appeals to both your target audience and potential employers. It should be succinct yet powerful. Don’t be afraid to be creative and showcase your personality, but don’t forget to keep it professional. Your bio should accurately reflect your identity and complement your brand, and if done correctly, it can help you stand out in the professional world.

How do you write a simple professional bio?

Say you were a boss and want to type up a bio of your best employee. What would you do?

It's easy: get a mugshot, write a couple of sentences, and BOOM – you have a professional bio. But if you want to make sure it's a good one, the best advice is to go with the classics.

Start with the basics. Full name, job title, and company name. Then go into more detail: how long the person has been with the company, what duties they have, any specific skills or talents they have, and a few personal tidbits about them.

You should also include some language that speaks to the person's professional accomplishments. What have they done to improve the company? Have they won any awards or recognition? You can also include any interesting hobbies or unique life experiences, but leave anything too personal out.

Finally, you'll want to give a couple of quotes from the person. This gives people a better idea of who they are and what drives them. Keep in mind the quotes should be professional and reflect the person's overall character.

Writing a great bio is all about getting the right tone and balance. Don't make it too corporate, but don't make it too casual either. Strike a balance, and you'll have a great, simple professional bio that reflects your best employee in a few sentences.

How do you introduce yourself in a professional bio?

This is an example of how you can introduce yourself in your professional bio…

Hi, my name is [your name], and I'm a professional [title]. I specialize in [field], with experience in [field] and [field]. I'm passionate about [topic] and have a penchant for exploring new ideas and solutions. I'm always looking to expand my knowledge, network, and skillset.

I'm a creative, detail-oriented individual with a drive for success. I'm a team player but can work independently to get the job done. I'm also great at problem-solving, communication, and multitasking.

If you're looking for someone with a unique blend of skills, I'm your person. I'm an enthusiastic individual with a proven track record of success. I'm excited to bring my knowledge, experience, and enthusiasm to the team and am confident I can help you reach your goals and progress the organization.

To generate even more personalized professional bios for yourself or your company, try using Writesonic’s bio generators.

Which bio generator is best: Writesonic Vs. Rytr?

Rytr’s bio generators will simply rephrase your given information without adding the “magic touch” you need. However, Writesonic’s bio generators take into account all the information you provide and turn it into an attractive personalized bio in seconds. Try using it for free now!

Is Writesonic’s personal bio generator better than CopyAI?

Writesonic's personal bio generator is way better than CopyAI.

It's true: our personal bio generator uses the latest artificial intelligence technology to create bios customized to each individual.

We offer a range of features that CopyAI doesn't, like our AI-enabled bulk generation feature, which can generate 100s of bios in seconds. And because we integrate the latest AI models, you can rest assured that our bio generator is constantly learning and improving so you can get the most out of your bio.

Plus, our personal bio generator is incredibly fast and easy to use. With just a few clicks, you can create a powerful, unique bio that captures who you are and what you do in no time. So, if you're looking for a cutting-edge personal bio generator, Writesonic is definitely better than CopyAI.

Samanyou Garg

Samanyou Garg

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30 Perfect Instagram Bio Ideas To Use Now

Overhead photo of notebook and 35mm camera with pens in foreground.

The Instagram bio often is treated as an afterthought—a line or two about your company you hastily fill out when creating your Instagram account.

In reality, your Instagram bio is a valuable social media marketing opportunity that welcomes users to your profile, creates a first impression of your brand, conveys key information about your business, and turns profile visitors into followers and followers into customers.

But aside from writing a catchy company description, how else can you optimize your profile to make the most of your Instagram marketing efforts ?

What your Instagram bio needs to accomplish

7 elements that make up your Instagram bio

What is an Instagram bio?

An Instagram bio is a short 150 character summary about yourself or your business, displayed to other users underneath your profile photo. Your bio is commonly the first engagement you have with your audience.

Your Instagram bio includes:

How to edit your Instagram Bio

To edit your instagram bio, head to your instagram app and tap the thumbnail of your profile picture at the bottom right. On the next screen, you’ll see an “Edit profile” button, which will take you to your bio section.

Remember, your bio is one of the main things people look at when deciding whether or not to follow you on Instagram—so make every piece of information count.

It may not seem like you have much room to work with when you consider everything your profile should accomplish. The best Instagram bios will:

Luckily, there’s an array of Instagram features you can use alongside your written bio that help cover these considerations and create a profile that helps users quickly understand your business, what you’re selling, and how they can take further action. The tips below will help you understand how to make money from Instagram and drive traffic more effectively with a perfect bio.

Driving traffic through the link in your Instagram bio is still one of the most effective ways to make sales from Instagram. Taylor Loren, in an edited excerpt from the course How to Make Money on Instagram

Click to jump and browse bio ideas for each industry:


Beauty/skincare, technology/electronics, food and beverage, miscellaneous, 1. campbell cole.

Campbell Cole Instagram bio

2. Manitobah Mukluks

Manitobah Mukluks Instagram Bio

Footwear brand Manitobah Mukluks has an Instagram bio with a carefully curated visual aesthetic. Complementary Instagram bio photos and Stories thumbnails give it a clean, on-brand look. It also shares fun emojis, its branded hashtag, and custom clickable links to contests.

3. KaiKini Bikinis

KaiKini Bikinis Instagram Bio

KaiKini Bikinis makes major use of the Stories real estate, giving followers an inside look at its product and how it’s made, and a guide on how to choose the right suit for their needs. The bio also succinctly tells followers about upcoming events and sale items.

4. Johnny Cupcakes

Johnny Cupcakes Instagram Bio

Johnny Cupcakes gives followers a peek into founder Johnny Earle’s everyday life, building an authentic, personal connection with consumers. Social proof in the form of a nod from the Boston Globe and plenty of emojis give this Instagram bio the perfect balance of business and fun.

5. iHeartRaves

iHeartRaves Instagram Bio

iHeartRaves also favors the use of emojis, which are particularly appealing to their younger, music-festival-going audience. The apparel retailer puts emojis in the titles of its Stories, which promote events, product collections, and giveaways. Its bio includes a branded hashtag and a link to shop for items posted to Instagram.

6. Patrick Adair Designs

Patrick Adair Instagram Bio

Patrick Adair Designs has a more subtle approach to emojis, using arrows to direct users’ eyes to its Linktree URL. It uses Stories to go behind the scenes and show off the custom, handmade process that goes into its rings.

7. Beth Macri

Beth Macri Instagram Bio

Beth Macri ’s jewelry is also custom and, like Patrick Adair, its Instagram bio has emojis that direct users’ eyes to the main Linktree URL CTA. Here, the Instagram bio also has a CTA to get customers to share their content via a branded hashtag, which Beth Macri can then repurpose for its own marketing initiatives.

Blume Instagram Bio

Blume ’s creative Instagram bio is concise, witty, and targeted at women, using flag emojis to show where they can buy products in-store. Also, Blume expresses its visual aesthetic with on-brand colors and style. The link sends people to a page where they can also shop online.

9. Poo-Pourri

Poo Pourri Instagram Bio

Unsurprisingly, Poo-Pourri has one of those funny Instagram bios featuring the poo emoji right in its profile name—but there’s more to it than that. The voice conveyed in the copy is completely on brand, matching the humor of its overall brand voice. A simple link takes users to a page where they can learn more about and purchase products featured on Instagram.

10. Rocky Mountain Soap Company

Rocky Mountain Soap Company Instagram Bio

Rocky Mountain Soap Company uses nature-inspired emojis, in keeping with the company’s products. The Linktree link takes you to a page where you can engage in more content, get a freebie, or shop the full online store. Stories highlight the brand’s commitment to sustainability and in-person stores and events.

11. ColourPop Cosmetics

ColourPop Cosmetics Instagram Bio

ColourPop Cosmetics uses its Instagram bio to share a branded hashtag and remind users that its products are cruelty-free—in part by including a cute animal emoji. It also let visitors know where else they can find the brand, via Tik Tok, where ColourPop shares beauty tips and tricks.

12. Love Hair

Love Hair Instagram Bio

Love Hair mostly dedicates its Stories to highlighting product collections, though it also shares tips to help customers better care for their hair. It reiterates the benefits of its products, includes a branded hashtag, and drive users to its website homepage.

13. Master & Dynamic

Master and Dynamic Instagram Bio

Master & Dynamic uses striking imagery on its website, and its Instagram is no different—the brand’s Stories thumbnails instantly jump off the screen. Stories highlight individual products, and the bio is simple and clean—just like M&D’s imagery. The website’s URL is also included for users who want to browse more.

14. Quad Lock

Quad Lock Instagram Bio

Quad Lock has a uniform, icon-based approach to its Stories thumbnails, with black backgrounds and striking white graphics. Its bio highlights its free shipping policy and promotes Quad Lock sister brands. Emojis direct users’ eyes, while a branded hashtag encourages social sharing and offers a chance to be featured. The bio also drives followers to a Linktree landing page.

15. Studio Proper

Studio Proper Instagram Bio

Studio Proper , which also sells cases for phones and electronic devices, uses the inverse for its Stories thumbnails: a white background with black illustration. Here, the Instagram bio is sans emoji, creating a clean and simple aesthetic. The bio features the brand’s tagline, a brief description of its products, a cross-promotion to its B2B channels, and a website URL.

16. Zero Gravity

ZGLA Instagram Bio

Zero Gravity , the third phone case company on this list (each of which offers its own completely different approach), doesn’t skimp on the emojis, even using one to title a Stories collection. This is the first instance in this list where an email address is included. Making customer support easy to access signals to existing and potential customers alike that doing business with ZG would be a positive experience.

17. Port of Raleigh

Port of Raleigh Instagram Bio

Port of Raleigh uses its Instagram bio to describe what it offers in terms of products, as well as where customers can get them: online or at their bricks-and-mortar location (complete with store hours). Stories highlight retail spaces and commonly asked questions, as well as clips of other beautifully designed spaces and events in the Community Highlight.

18. St. Frank

St. Frank Instagram Bio

St. Frank leads its Instagram bio with a form of social proof: Vogue magazine giving the brand praise for its textiles products. The brand also uses the bio to promote its ethical practices, brick-and-mortar locations, and free shipping policy. It regularly changes out the link—in this example, it’s promoting its main site, where people can check out new products and sign up for a mailing list.

Hem Instagram Bio

Like St. Frank, Hem uses its Instagram bio space to promote its brand promise and mission. It also updates its bio to promote in-person events. Hem’s Stories are curated product collections and design inspiration.

20. Floorplan Rugs

Floorplan Instagram Bio

Floorplan Rugs uses its Instagram bio space largely to promote its bricks-and-mortar locations. It keeps things simple, with the ultimate goal of driving Instagram traffic to become foot traffic at its sister store in L.A.

21. Au Lit Fine Linens

Au Lit Fine Linens Instagram Bio

Au Lit Fine Linens has a clean, simple brand—and its Instagram bio reflects that. Simple graphics on a muted background make up the thumbnails for its Stories, which curate gift ideas, new products, behind-the-scenes content, and more. “We change the way you sleep,” promises the brand. It uses its clickable link to promote new blog posts, which it updates regularly.

22. Perfect Keto

Perfect Keto Instagram Bio

Perfect Keto seems to use emojis for one reason: to draw users’ eyes to the area it wants to emphasize. The first points to its mission statement and the second to one of its new products. (This URL in particular is for a new product.) Story collections include healthy Keto tips and motivation, podcasts, and recipes.

23. Ugly Drinks

Ugly Drinks Instagram Bio

Ugly Drinks has an Instagram bio and presence that’s anything but ugly. The list-like approach makes it easy to read each of the points, emojis match the playfulness of the brand, and there’s a branded hashtag encouraging users to follow and share. Social proof is offered by mentions of Quartz, Forbes , and Bustle, and where the brand donates profits to. The link takes users to a page where they can purchase its box.

24. Skinny Teatox

Skinny Teatox instagram bio

Global brand Skinny Teatox uses its Instagram bio to remind followers of the advantages of shopping with it: all-natural products and fast shipping. It also incorporates social proof: “Thousands of happy customers” means its product has worked for many, and it can work for you too. The CTA is strong and in all caps, drawing attention to it and driving users to the main homepage.

25. Press London

Press London Instagram Bio

Press London ’s Instagram bio reads like a list of bullet points, which is ideal for a quickly scrolling mobile audience. The Stories thumbnails match the branded green color of the main profile picture and feature simplistic illustrations.

26. Faucet Face

Faucet Face Instagram Bio

Faucet Face sells water bottles, but its Instagram bio is about more than just that. It uses emojis and messaging that shares the brand’s mission to make the world a healthier place for humans and the environment alike. Stories highlight the brand’s story and how it lives its mission, health and wellness tips, footage from events, and ideas on how to give back to the community.

27. Two Wheel Gear

Two Wheel Gear Instagram Bio

Two Wheel Gear has five core elements in its Instagram bio: tagline, description, UGC CTA, social proof, and Kickstarter link. What’s most interesting here is the way it goes about social proof. Rather than touting a quote from an industry publication, Two Wheel Gear highlights the author of its blog, Joe Meissner, who is an influential figure in its niche. This brings the community full circle, and followers are more likely to trust the brand and its content.

28. The Giving Manger

The Giving Manger Instagram Bio

The Giving Manger sells a unique product: a DIY manger kit for families to make together during Christmas. Though it sells just a single product, the brand has used its Instagram bio in a number of ways: a heart-warming and emotional appeal to users, simple emojis, and website URL. Stories give a look into how the product works, the book that comes along with the kit, and tradition ideas to start with your family.

29. Holstee

Holstee Instagram Bio

Holstee is a bright and playful brand, and its bio reflects that. However, instead of relying on the use of emojis, Holstee uses a short bio to express its unique offering. Its Linktree link leads to its tools, products, membership sign-up, and more. Its Stories feature bold, solid-color thumbnails for a unique but appealing aesthetic.

30. Pure Cycles

Pure Cycle Instagram Bio

Pure Cycles has a few key elements that make itsInstagram bio one of the best: light use of emojis, well-designed Stories thumbnails, and link to its website. Like some of the other examples, it also shares a support email address, along with a CTA for customers to post UGC with its hashtag.

Before we get into how to make the best Instagram bio , let’s take a look at the elements that make up this part of your profile.

1. Profile photo

Your profile photo is one of the first things people will notice in your Instagram bio. Make sure you use a photo that:

personal bio instagram

A business’s logo is often perfect for their profile picture. Keep in mind the minimum profile picture size is 110 x 110 pixels. Stay below 200 x 200 so visitors don’t see a stretched or blurry photo when visiting your profile.

2. Username and display name

Your username or handle is one of the most important aspects of your Instagram bio. It’s located at the top of the bio, and determines how people search for your brand. Use your business name if possible. If it’s already taken, make sure that the first part of your username includes your brand name, then add a small detail about your business to make your handle unique (e.g. @yourbrand_us, @yourbrand_men). 

You can also add a display name, which will appear below the username and photo in your Instagram profile. Use this field to write out the full name of your business, complete with capital letters and spaces.

Finding brand name in Instagram Search

3. Description

Your profile description is the core of your Instagram bio. Here’s where you have the opportunity to showcase your brand, sum up your mission and products, and encourage customers to take action. Keep in mind you’re limited to 150 characters (that’s less than a tweet), so keep your description as simple and straightforward as possible.

4. Clickable URL

Only one clickable link is available within the bio of your Instagram profile. Here you can add a link for followers to visit your website, a Messenger bot, a specific campaign, or anywhere you want to drive traffic. 

Since the vast majority of Instagram users are on smartphones, it’s important to make sure your bio link is optimized for mobile devices. Shopify’s free Linkpop “link in bio” tool allows you to create a custom URL, connecting your Instagram followers to a mobile-friendly, curated page of important links like your online store, content, products and more.

5. Business category

The Instagram Category section shows up under your business name and is generated by the category you’ve chosen on a linked Facebook page. (To choose a business category, log into Facebook and click the “Edit page info” button under your About section.) Choosing your business category will give visitors a better, immediate idea of the products you offer.

6. Call-to-action buttons

Call-to-action (CTA) buttons are a huge part of a good Instagram bio. When people visit your profile, you may want to give them an easy way to contact your business. You can add a few different action buttons depending on your business type:

7. Story Highlights

Story Highlights are groups of Stories you can present as clickable thumbnails on your Instagram profile. Once you post a Story, you can save it to Highlights that will display in your bio. You can also save Stories in an archive and use them for future Highlights. 

Nike Instagram Bio

Highlights are made up of two parts:

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How to create the best bio for Instagram

Since you only have a limited number of characters at your disposal, there are a handful of objectives you need to prioritize in your bio before you start optimizing the rest of your profile.

1. Tell profile visitors who you are and why they should care

However you choose to express it, the first thing your bio needs to accomplish is explaining what your business offers and who you serve.

When new users discover you on Instagram, you need to quickly give them the info they need to stay interested. As on most social media platforms, you won’t have a user’s attention for long, so use concise copy that gets your point across quickly.

For many brands, such as Knix in the example below, that means explicitly spelling out who they are in clear and simple terms.

Knixwear Instagram Bio

Your bio doesn’t need to rely solely on text. You can make it stand out by using:

2. Use clickable tags to promote branded hashtags and sister accounts

The link in your bio isn’t the only thing visitors can click on to learn more about you. If you have a branded Instagram hashtag , include it in your bio to draw clicks and take interested users to an Instagram feed of branded or user-generated content. Just type it in your bio as you would any hashtag.

Pura Vida Bracelets , for example, uses a clickable tag in its bio to promote the branded hashtag #PuraVidaBracelets.

This actively encourages customers to create a new post, use the branded hashtag in their Instagram captions , and share photos of themselves wearing their bracelets. Branded hashtags are also searchable, which provides a variety of benefits, such as:

Similarly, you can tag other Instagram accounts to direct profile visitors to your additional properties. If you have a sub-brand with a separate account or a partnership you want to highlight, you can mention it in your bio (i.e., “@username”) and it will appear as a link.

Fashion Nova is a fantastic example of a brand that uses mention tagging well in its bio. It has separate Instagram profiles for its men’s and plus-size sub-brands.

By tagging these Instagram accounts in its main profile, Fashion Nova ensures it sends users to the accounts with the content and products best suited to them.

3. Include a call to action

Featuring a call to action in your bio’s copy can be a valuable addition. Strong CTAs significantly increase the likelihood users will take the action you’re describing, because they explain exactly what to do and how to do it.

There are a number of different actions you can prioritize in your bio (you can even squeeze in a couple of different CTAs) so consider what would be most valuable to your business and make room for that.

Here are some approaches you can take with your CTAs:

Leesa , for example, has two CTAs in its Instagram bio: one encouraging users to share and tag it in content and the other driving users to click the link and learn more about its products.

No matter the CTA you use, there are a few best practices to keep in mind:

Keep in mind that you can adapt your bio to promote special events, like a seasonal sale, contest, or upcoming trade show. You can always swap in new CTAs and links to prioritize limited time offers or events.

4. Make the most of your bio link

With swipe-up Story links and Shopping on Instagram , there are plenty of options to drive traffic to your site. But your Instagram bio link is still a valuable opportunity to send profile visitors to any page you’d like them to visit—whether it’s a Kickstarter campaign, a YouTube video, or your latest blog post.

Many brands link out to their website’s homepage by default until they have the chance to promote something specific, like this example from RT1home :

You can also link to:

Just be sure to adapt your bio copy to incorporate a CTA for your new link when you add one.

If you want to track how effective your bio link is at driving traffic relative to other Instagram sources, you can use a URL shortener like Bitly , along with UTM tracking, to measure click-throughs.

Whatever you choose, keep your goals in mind and how you’ll achieve them in your business profile and content. You can change your bio link as often as you want and increase its effectiveness by letting users know in individual posts and stories to check out your bio link for more info.

5. Adding “Action Buttons” to help users reach you

Speaking from experience, it’s extremely common for users to contact you after they come across your brand on Instagram.

Sometimes they’ll send you a direct message, but if that’s their only option it can quickly become hard to manage. That’s why it’s important to direct customers to your preferred channels, whether it’s a phone number, email, or even directions to your store if you have a physical location.

Filling out your contact information on Instagram shifts most of this responsibility from your written bio to the appropriate “action buttons” that customers can easily find when they visit your profile.

You can do this by editing your profile and tapping Contact Options.

edit instagram profile

From here, you can enter contact information or channels that make it easy for customers to reach you, such as:

edit instagram project options

People will use the contact information you provide, so only enter information for customer service channels you actually support. If you don’t have a phone line dedicated for customer support, don’t add in your personal phone number just because you want to have something there.

This contact info will appear as clickable buttons on your profile when viewed through Instagram’s mobile app.

6. Enable Shopping on Instagram to showcase your products

You may have noticed the Shop action button in some of the examples above.

The Shop tab will appear by default after you set up Shopping on Instagram and start tagging images with product tags. You can easily set this up in your own Shopify store.

The Shop tab is also home to all the content featuring your product tags, giving users the opportunity to shop your collection through the photos you’ve posted. They can tap on any of these photos to view them and to learn more about the products featured and tap once more to visit the product page on your website to make a purchase.

Try to only use product tags on photos that clearly show off your products in order to create a carefully curated gallery under your Shop tab. Here’s what the Shop tab looks like for the Lucky Tackle Box Instagram:

7. Curate Highlights for your profile

Instagram Stories are an essential part of Instagram marketing, and Story Highlights give them a longer lasting presence on your profile. Highlights allow you to save individual Stories into different “highlights,” which you get to name and organize as you see fit.

These Highlights will live in your profile indefinitely, right underneath your bio, above your feed, and when clicked will show the saved Stories one after another. United By Blue has Stories curated for product collections, its environmental cleanups, its online store, news, and press.

United By Blue Instagram Bio

Not only will your expired Stories of the day be given a longer lifespan, but you’ll be able to feature content that strongly represents your brand at the top of your feed, where users are most likely to see it.

This gives you a chance to control the narrative, and even produce Stories with the express purpose of turning them into Highlights.

Creating Highlights is easy:

instagram highlights

There are countless ways you can organize your Highlights, but some of the more common themes include:

8. Share a "social media only" promo code

To give followers extra incentive to jump over to your site and make a purchase, consider putting a coupon code in your bio. Nutriseed does this in its Instagram bio, offering followers 10% off their first order.

Nutriseed UK Instagram Bio

Discounts and promo codes are proven conversion drivers. Not only do they drive users to your site to make a purchase, they also give you a more accurate way to track these conversions. Use a code unique in your Instagram bio so you can see exactly how many sales you’re driving.

Then dig deeper into the data and see what those people are buying. Use those insights to inform your Instagram strategy. If there’s lots of interest in a particular product, do a Q&A on your Stories about it. Partner with a local Instagram influencer to promote your brand. The possibilities for insights truly are endless.

9. Leverage IGTV 

IGTV is an extension of Instagram that lets brands create videos up to an hour long (versus 60 seconds with a standard video post). These IGTV streams happen live and are then published to your main page so users can tune in later.

Kylie Cosmetics has built a strong loyal base of customers largely thanks to the influence of social media. The makeup brand frequently uses IGTV to publish makeup tutorials by founder Kylie Jenner and outside influencers.


Though product tutorials may seem a straightforward strategy, brands are also pushing creative boundaries with IGTV. Bacardi, for example, used it to create a music video with Grammy-winning artists—it even gave followers the role of director, allowing them to be a part of the process.

You might not be ready to make a full-blown music video, but there are tons of other ways to use IGTV to enhance your Instagram bio:

Create a great Instagram bio for your brand

As you build relationships with others on Instagram and post new content for your current followers, be sure to check our tips on how to get more Instagram followers and what to post on Instagram . Users are bound to visit your profile out of curiosity or for a quick update about your small business. 

With these Instagram bio ideas in hand, you can make a strong first impression on behalf of your brand and convince visitors to stick around for a while, or even follow along.

Ready to create your first business? Start your free trial of Shopify—no credit card required.

Instagram bio faqs, how many characters are in an instagram bio.

The Instagram bio character limit in 2020 is 150 characters. That seems like a lot of room for your content, and it can be, but your word choice must be concise and impactful .

How do you put a clickable link in an Instagram bio?

To add a link to your Instagram bio:

How do you center an Instagram bio?

To center your Instagram bio:

The amount of spaces you add to the text will dictate if it gets centered or not. If not, go back to Notes and adjust the spaces as you like.

How do you edit an Instagram bio?

To edit your business information on Instagram:

How do you add a location to your Instagram bio?

To add the location of your business on Instagram:

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The 184 Best Instagram Bio Ideas, Quotes & Templates

Kristen McCormick

If they say a picture is worth a thousand words Then I say how in the heck Do you encapsulate your entire Instagram account In 150 characters or less.

This 147-character conundrum plagues people and businesses everywhere trying to perfect their Instagram bios.

instagram bio ideas

If only such an account existed…

But the struggle is over. Read on for over 180 Instagram bio ideas so you can come up with something you love and move on with your life—including tips, templates, quotes, real examples, and even ready-made copy/paste bios.

Table of contents

Creative Instagram bio ideas

Cute instagram bio ideas, simple instagram bio ideas, funny instagram bio ideas.

If you’ve looked around at other Instagram bio ideas posts, you’ve probably seen the “Be a warrior in a world of worriers.” Yawn. Brand Coach & Stylist @Pinkpompombyjen gives us a creative alternative:

creative instagram bio ideas - pinkpompombyjen

🙋🏻‍♀️ Helping your brand become a flamingo in a flock of seagulls

Here are some more creative Instagram bio ideas to help you flamingofy your account.

Have fun with prepositions

List your ingredients

Declare what your account or business is not…

Variations on a theme

More creative Instagram bio ideas

Need some word inspo?

📗 Free Guide >> The 120 Best Words & Phrases for Marketing With Emotion  

Instagram is one of the most popular social media platforms for fashion, lifestyle, and mom bloggers, but cute bios aren’t only for them. There are plenty of ways to add a touch of charm and delight to yours. Take goldieblox, for example.

cute instagram bio ideas - goldieblox rhyming



[Doing something], one post at a time

best instagram bios humans of NY

More cute copy/paste Instagram bio ideas

You know what they say, less is more. Sometimes a few words can say a lot more about a person, business, or brand than a full bio with emojis, offers, links, and more. PPC Influencer Joe Martinez’s Instagram bio is a great example:

simple instagarm bio ideas - milwaukeeppc

#Family, #StarWars, @paidmediapros, #Vinyl in that order

Here are some more simple Instagram bio ideas to consider, if it matches your brand voice .

Short lists

X solves everything

More simple copy & paste Instagram bio ideas

Clever Instagram bios

With over one billion monthly active users and only 150 characters, if you can manage to be clever in an Instagram bio, then power to ya. Or if you aren’t looking to get more Instagram followers , take Megan Brame’s approach and just tell people to go to your website.

funny instagram bios - i'm not here i'm there

Here are some more clever Instagram bio ideas.

Share mind-blowing questions or statements.

Make references in your bio that only people in your niche would appreciate…see who DMs you

End a common statement with something

Get clever with your name or business name

More clever copy/paste Instagram bio ideas

The funny thing about funny Instagram bios is that it’s all in the details. Had Moosejaw put an exclamation point after “Just ask our moms” or even ended the bio with that statement, I’d have just dismissed it. Instead, it makes me chortle.

funny instagram bio ideas - moosejaw madness

Here are some more funny Instagram bio ideas:

One statement that says it all

Flip a cliche phrase

Making history…or maybe just [something here]

Go for self-deprecation

More funny copy/paste Instagram bio ideas

Cool Instagram bio ideas

Cool is versatile. There are cool ways to impress people, express yourself, raise awareness about something, and inspire your followers. Maybe it’s because I’m an athlete myself, but I find adidas’ Instagram bio cool.

cool instagram bio ideas - adidas

Through sport, we have the power to change lives.

Confidently stated with no hype, embellished words, or emojis. This is copy that sells .

Three short sentences

Make a statement with a stat

Actually use the word cool

Speaking of cool, have you seen these cool Instagram Story ideas ?

The best Instagram bio ideas for businesses

Few social media marketing plans are complete without an Instagram account, and because social media gives your business a chance to express its human side, you can use any of the ideas in this post. But here are some that are best suited for Instagram marketing .

inspiring instagram business quotes - patagonia mission statement

Share your mission statement

best instagram bios rover

Use your value proposition or tagline

Drop social proof/trust signals

Share your best attributes

Tell followers what to expect

instagram bio ideas for business - transparent bio by aerie

Encourage user-generated content

Brag about yourself

Use local keywords

Turn it into a basic ad

Reflect inclusivity

inspiring instagram bios - dennys inclusive messaging

Promote your other accounts

Short Instagram bio quotes

📗 Free Guide >> The 30 Best Ways to Promote Your Business

Inspirational Instagram bio quotes

More Instagram bio examples

Here’s a story. Back in 2020 (lightyears ago in social media), before the SERP for “Instagram bios” became invaded by hundreds-long lists of cliche copy/paste Instagram bios, Conor Bond curated a list of inspiring, funny, and cool Instagram bios and talked about why they work. This is that post.

Good Instagram bios

1. tree house brewing co..

instagram bios tree house brewing co

Nothing flashy or catchy here. Just really solid copy. Uniquely delicious beers crafted with pride & purpose. Plain and simple, this first sentence works because it’s a strong, succinct value proposition. Brewer owned & operated tells us this is a company you can feel good about doing business with. Founded in a small red barn in 2011 paints a picture of a company that started as nothing and turned into something.

instagram bios shopify

There’s nothing wrong with aspiring towards profitability. That is, after all, how you keep the lights on. But if you want your Instagram bio to truly make an impact on the people who see it, marketing yourself as a mission-driven organization goes a long way. In the case of Shopify, that means highlighting their support for small, independent businesses .

3. Instagram

instagram bios instagram

Sure, Instagram could be ultra-literal and change their bio to something like this: For free entertainment during Bachelor in Paradise commercials . As much as people appreciate self-awareness, I think Instagram made the right call with this bio. It’s short, it’s sweet, and it aligns the brand with a more meaningful purpose.

4. Apple Music

instagram bios applemusic

Nothing complicated to dissect here—just an awesome, memorable value proposition that makes you feel silly for not subscribing to Apple Music. I know I’ve emphasized using your Instagram bio to market yourself as an organization on a mission, but by no means is that a hard-and-fast rule. If you can do what Apple Music does here—i.e., write a no-nonsense value prop that jolts your prospects into action —you’ll be in fantastic shape.

Funny Instagram bios

5. friskies.

instagram bios friskies

This Instagram bio manages to both communicate value and make the visitor laugh (or, y’know, vaguely smile). The value, of course, is that Friskies is an inexpensive alternative to other brands of cat food. “An inexpensive alternative to other brands of cat food,” however, is a pretty lousy tagline; it doesn’t exactly roll off the tongue. If you can package your value in a clever one-liner, do it.

instagram bios moonpie

If you can’t come up with a clever one-liner, you can always take the MoonPie approach—i.e., say something ridiculous. Consumers appreciate a brand that doesn’t take itself too seriously.

instagram bios twitter

Evidently, social media companies are good at social media marketing . Twitter’s Instagram bio is funny because it’s so brazenly unfunny. Fortunately, this anti-joke strategy is one that plenty of businesses can use. Friskies, for example, could switch their bio to this: Pictures of cats and the food products they enjoy. Elsewhere, a music school could score some laughs with something like this: We’ll teach you how to play music if you agree to give us money .

8. Pop-Tarts

instagram bios poptarts

Some brands can successfully market themselves as agents of positive change (and, indeed, be agents of positive change!). But let’s be frank: If Pop-Tarts shifted to a socially conscious brand image, consumers would probably see right through it. Self-awareness is key. Pop-Tarts understands the role it plays in the world at large, doesn’t try to be anything it’s not. Even with something as seemingly harmless as an Instagram bio, it’s important to know thyself.

Cool Instagram bios

9. ford motor company.

instagram bios ford

Sometimes, you have to flex. Call me crazy, but I’ve never met someone who’s comfortable doing business with a company they don’t trust. And if there’s one thing that inspires trust in a prospective customer, it’s authority. If you want to model your Instagram bio after Ford’s, I suggest brainstorming the accomplishments and innovations that separate your business from the rest. And who knows, you may also find yourself ready for some Instagram advertising.

10. The University of Connecticut

instagram bios uconn

In case you needed another example of a braggadocious Instagram bio, we’ve got this winner from UConn. This bio isn’t simply saying, “We’re awesome” but rather “We’re awesome in a wide variety of ways.” Tons of academic disciplines? Nice. Extraordinary athletic achievements? Thats cool. A husky named Jonathan? Sounds fun. Your Instagram bio is the perfect place to succinctly outline a handful of characteristics that make your business unique . Industry awards, office amenities, forward-thinking employee initiatives—if you’re proud of it, put it in your Instagram bio for all to behold.

11. The Intercept

instagram bios intercept

One way to craft a cool Instagram bio is to write a super brief, super impactful tagline that’s guaranteed to stick in your visitors’ minds. Of course, your tagline shouldn’t just be memorable ; it should faithfully communicate the mission, purpose, or impact of your brand. In its bio, The Intercept highlights the hard-nosed manner in which they conduct their journalism.

Here’s a few ideas for different businesses we’ve discussed so far:

12. Sleep Number

instagram bios sleep number

Clearly, whoever manages Sleep Number’s social media presence went to The Intercept School of Instagram Bios. Brief? Yup. Memorable? Absolutely. Faithful representation of the value delivered to customers? You better believe it.

I should be clear: A cool Instagram bio isn’t going to result in immediate conversions. Instead, it’s going to capture mindshare . A truly killer tagline will improve the likelihood that a prospect remembers your brand name when they’re ready to begin their customer journey.

Creative Instagram bios

13. the montague bookmill.

instagram bios bookmill

Well-written copy can inspire a sense of curiosity in your prospects, encouraging them to proactively learn more about your business. Once they take the first step to learn more—by clicking the link in your Instagram bio, for instance—they’re officially inside your marketing funnel. This example from the beloved Montague Bookmill is a fantastic example of such a curiosity gap . It’s not only memorable—it’s legitimately mysterious . If that’s not a surefire way to drive website traffic , I’m not sure what is.

14. Angel Soft

instagram bios angelsoft

“Be soft, be strong” is a nice tagline—a short, sweet, and memorable encapsulation of what you’re looking for in bathroom products. But what makes this a truly creative Instagram bio is the way Angel Soft connects its tagline to a broader message about humanity: People are both soft and strong, which is why our products are too . This added layer of sentimentality that helps Angel Soft humanize its brand as a business that sincerely cares about people.

15. SeatGeek

instagram bios seatgeek

The underlying message of this bio a powerful one: Our platform will connect you to tickets for literally any event you can think of . In an industry with several major players—Ticketmaster, StubHub, Gametime—establishing a high degree of authority is important. Furthermore, this is yet another example of a tagline that you can’t help but remember. When you decide to look for tickets to your next show, they’ll probably be the company at that comes to mind.

16. Planet Fitness

instagram bios pf

Establishing your authority isn’t the only way to build trust. Planet Fitness takes a relatability approach by expressing its affinity for memes, pizza, and long (presumably casual) walks on the treadmill. This effectively undermines the stereotype of the self-serious gym and lets prospects feel good about its silly and laid-back side—a nice way to stand out in your industry.

Cute Instagram bios

instagram bios skippy

Maybe this example strikes some of you as low-hanging fruit, but if the goal of your Instagram bio is to show off your brand’s personality and make a positive first impression, a pun can do the trick. And while you may be tempted to assume that this approach fails to communicate authority, I’d argue that it takes confidence to do what Skippy’s doing here. Only a brand that’s sure of itself (and the value it delivers to consumers) would commit to a silly, punny Instagram bio.

18. Alaska Airlines

instagram bios alaska airlines

This Instagram bio communicates both that Alaska Airlines has high standards of customer service and that it likes to have fun. Everyone has a nightmare travel story, but the Alaska Airlines Instagram bio reassures you that you’re in the right hands. And the Fly smart. Land happy tagline? You’re not going to find too many taglines more catchy or effective than that.

instagram bios google

OK, Google! I’ll be honest: I wouldn’t have expected Google to bring the heat with its Instagram bio. Alas, here we are. In addition to this easy, lighthearted (and photography!) pun, there’s also a curiosity gap here. “What does ‘Google unfiltered’ even mean?” You can’t help but scroll through its feed to find out.

instagram bios lego

This bio from LEGO conveys a real sense of escapism. No matter who you are, no matter what you’ve got going on in your life, you’re welcome to use LEGO’s Instagram profile as a source of joy—or even inspiration. Many people use Instagram purely to escape from the anxieties of everyday life. So, for example, if you’re marketing a cafe, it’s totally fair game to make your Instagram bio something like this: Life is stressful. Take a break and look at pictures of lattes.

Inspirational Instagram bios

instagram bios wework

Unfortunately, a lot of folks find themselves with jobs that don’t quite excite them. What makes WeWork’s an effective Instagram bio is its play on a common phrase make a living . Can you think of any figures of speech that closely relate to the product or service you provide? For a travel agency, “find yourself” could work. Sometimes, finding yourself means going somewhere you’ve never been . Inspirational, no?

22. Patagonia

instagram bios patagonia

An inspirational Instagram bio is easy when your company is aligned with a very specific mission, like Patagonia. Consumers appreciate a company that’s sure of itself and its place in the world. But even if your business isn’t directly affiliated with a specific mission, you can still learn from Patagonia. For example, a textbook company’s bio could be Enabling the brilliant minds of students everywhere since 1978. The key is to emphasize the impact of your product or service has—regardless of whether that impact is your top priority. Don’t be afraid to get creative!

23. Starbucks

instagram bios starbucks

Does each and every Starbucks employee wake up in the morning and think, “I’m going to inspire and nurture the human spirit today?” Not likely. It’s probably more like “I hope we don’t run out of the nitro cold brew again.”

But Starbucks’ Instagram bio works. As corny as it may sound, it’s true. People rely on coffee to function. And friendships are built and maintained over coffee. To many, Starbucks is both a provider of energy and a conduit to social life. When writing your Instagram bio, think big . Your bookshop is more than a bookshop; it’s a doorway to thrilling adventures, hilarious stories, and sobering histories.

instagram bios aerie

In the women’s apparel industry, which is criticized for subjecting consumers to unattainable beauty standards, Aerie has found success by promoting body positivity. If your product or service subverts the stereotype associated with your industry, I strongly encourage you to make that the focal point of your Instagram bio! Not only is that subversion a key part of your value proposition; it’s also a way to demonstrate self-awareness and earn your prospects’ trust.

More Instagram bios we love (and why)

25. world of vegan.

How else can you make clear who you are? By giving more information about the faces behind your brand. World of Vegan includes its photographer’s Instagram handle in its bio as well as a link to its YouTube account where users can further familiarize with the brand.

best instagram bios world of vegan

To add personality to your bio, you can change your fonts, add line breaks, and use emojis. Yet, you can also show personality in the words themselves, as Puma Women does.

best instagram bios puma women

Make it clear for whom your account is best suited. By using keywords such as animal cruelty and pet adoption, the ASPCA attracts followers who care about those things. Including key phrases relevant to what you do won’t improve rankings as on a search engine . But, it does help to vet and hook the people who visit your profile.

best instagram bios ASPCA

28. Zach King

Instead of linking to another one of your social media profiles in your Instagram bio, consider linking to a piece of content , as Zach King does below. Note also that he describes what the link is and asks people to take action. People are often hesitant to click on links when they don’t know where they’ll lead. A description alone can be powerful, but the addition of a call to action can prompt people who don’t pay attention to these links.

best instagram rofiles zachking

This is the only permanent clickable link you can have on Instagram. That said, you’ll want to do all you can to increase its appeal.

29. Mercedes

How else can you move people to action via your Instagram bio? With a branded hashtag , as Mercedes AMG F1 does. #DrivenByEachOther has at least two benefits. One, various official posts use that hashtag, so Mercedes sees increased engagement on its posts. Two, Formula One fans create their own posts using the hashtag. This also boosts the company’s exposure.

best instagram pofiles mercedes benz

Are you looking for ways to increase engagement on your posts? What about ways to encourage the submission of user-generated content ? A branded hashtag could be the way to go.

Got any cool Instagram bio ideas?

Share them in the comments and we’ll add them to the list! There are so many approaches to take with your Instagram bio, and the best part is, it’s not permanent. Make it inspiring this month, funny next month, or adjust it with the seasons. When you think outside the box, the possibilities with these 150 characters are endless.

Meet The Author

Kristen mccormick.

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.

See other posts by Kristen McCormick

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instagram fitness bio header

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The ultimate guide to instagram for fitness professionals.

The Ultimate Guide to Instagram for Fitness Professionals

CEO, Ampjar

5 Jun, 2019

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personal bio instagram

343 million. That’s how many posts there are under the hashtag #fitness on Instagram as of right now. With so much competition out there in the fitness space, how are you supposed to cut through the noise and grow your following?

Here’s how: by creating an Instagram fitness bio that can’t be missed!

Why is your fitness bio so important? Well, a recent study found that it takes your viewers just two-tenths of a second to form their first impressions of your brand. When your audience clicks your Instagram page, what’s the first thing those viewers will see in that crucial millisecond?

That’s right, your bio.

Whether you’re a personal trainer looking to connect with new clients, or a fitness brand trying to build their social presence, your fitness bio is crucial. Get it right, and you stand a much better chance of growing your audience and converting those profile viewers into loyal customers.

So, how do you create the perfect Instagram fitness bio? Let’s find out.

Ampjar helps you share and be shared by fitness brands you love – our platform was designed to match you with complementary brands that can help grow your following and revenue – see how .

Anatomy of an awesome fitness bio

First, let’s talk about the anatomy of an Instagram bio.

Here’s an infographic that shows the different parts that make up the bio for an imaginary Instagram fitness account; we’ll dig down into the details about each part later on.

instagram fitness bio example

As you can see, there are 4 key components to a complete Instagram profile and bio:

If you really want a bio that stands out from the crowd, you’ve got to nail every single one of these components.

Here’s how:

Getting your fitness photo right

The photo you should use really depends on the type of account you’re trying to create (i.e. a company account or a personal account) and the brand image you’re trying to project.

Ask yourself this: Are you creating an account for a gym, studio, or other fitness-related business? Or are you a personal trainer, fitness blogger, or fitness influencer?

If it’s the former, you’re going to want to use an element of your company logo. If your logo is simple, go ahead and use it in its full form, like this example from Nike.

nike instagram bio

If it’s a little more complicated, you’ll need to simplify it so that it still looks readable when viewed on a small mobile screen. For example, you might want to just use the first letter of your logo text or a simplified icon. Here’s an example from Soul Cycle.

soulcycle instagram bio

If you’re a personal trainer, you can choose between a logo, headshot, or full-body shot, depending on what kind of image you want to present.

Headshots are more personable and are great for connecting with your followers and making yourself seem more ‘human’ and approachable – just remember to smile! Conversely, logos are less personable but more professional and can help to legitimize your personal brand.

jsims instagram bio

Full-body shots are a lot less professional, but they’re still a popular choice for fitness accounts. The benefit of a full-body shot is that you get to show off your inspirational physique (if you have one) to motivate your followers to pursue their own body transformations.

simeon instagram bio

While you’re creating your photo, bear in mind that it needs to be at least 110 x 110 pixels and that Instagram will crop it to fit into a circle. It’s best to leave a slight margin to account for this and to center your photo in the middle of the frame so that the edges won’t be cropped.

Choosing the perfect fitness username

A good fitness username for Instagram is one that communicates exactly who you are and what you do. Your name should be easy to decipher and immediately show your followers that you’re a fitness professional.

You’re limited to just 30 characters and your Instagram username can include letters, numbers, periods, and underscores, but no other types of characters. Generally speaking, it’s best to avoid punctuation altogether anyway.

In an ideal world, your username would be your brand name or actual personal name. However, oftentimes you’ll find that your brand/personal name is already taken. What now?

Well, the best option is to add your location or another word to your name. For example, let’s imagine you’re a personal trainer and your name is (conveniently) Max Swoll but the username ‘maxswoll’ is taken.

Here are some fitness Instagram name ideas that you might want to try instead:

Here’s a great example from personal trainer Nick Mitchell, who added the word ‘hey’ as a workaround.

hey instagram bio

You get the picture. What you don’t want to do is add numbers or punctuation. This looks amateur and won’t help you to project the right image. Avoid things like:

Another tip is to add some keywords to the end of your name (if you have enough characters left) to help people who are searching for those keywords to stumble across your profile. You can separate the actual name part of your fitness username with a hyphen.

Sticking with our ‘Max Swoll’ example, your fitness username might look like this:

Writing an awesome fitness bio

Now you have your username and photo, you’re ready to write your bio. Your bio is there to help with SEO, communicate what you do, and convince your viewers to follow you. You only have 150 characters to work with, so you’ve got to squeeze out every last ounce of worth.

The best way to approach your bio is to treat it like an elevator pitch. In other words, summarize what you do for your followers or customers in a single short sentence. Here’s a template to help you to do just that – just fill in the blanks to write your own personal trainer biography:

“ I/we help ______ to ______ with/without/in/through ______ ”

Using the above template, your bio might look something like this:

But that’s not all. You also want to pack your bio out with both keywords that your ideal followers/customers might be searching for, and powerful emotive language.

Emotive language is a staple of persuasive writing . It’s a linguistic device that has been around for decades for one specific reason: it motivates people to take action. Words like ‘diet’ aren’t very inspiring, whereas words like ‘nourish’ and ‘fuel’ are.

You should also add in a few emojis to make your bio more creative, easier to read, and visually stimulating.

Here’s an example from fitness Instagrammers Tone It Up, note the emojis, keywords, and emotive words like ‘confident’, ‘life’, and ‘nutrition’.

emoji instagram bio

Adding your link & CTA to your fitness bio

Leave space at the bottom of your Instagram bio to add a short call to action (CTA) and a link. This bit is really important if you’re using Instagram to promote your products or services as it’s how you’ll push them to the next stage in your sales funnel.

Don’t link directly to your sales page. It’s better to link to a capture page instead so that you can grab their email address and keep communicating. Your capture page should offer something for free in exchange for their email address and consent, like a fitness ebook or other resource. We’ve written a more detailed guide to getting your followers to sign up to your email list here .

Your CTA is easy. Just encourage people to click the link by telling them why they should do. A simple directive like “click here for _______” is all you need and you could even just state where the link leads and add an arrow emoji to point the reader towards it, like this example from trainer Kayla Itsines.


If you haven’t already added a CTA, do so and see how it affects your bio click-through rate by tracking your website clicks – it will almost certainly improve it. If you don’t know how to track your clicks, we’ve explained the process in this post .

If you’d like to link out to a few different pages, you’re going to need to use an Instagram link tool . These tools create a short URL which directs the viewer to a page with multiple other links to different pages on your site.

Bonus tips for nailing your fitness bio

We’ve now covered all of the main components of an awesome fitness bio. Before we finish up, here are 5 bonus tips to help you nail it.

Focus on your followers, not yourself

Talk about what you can provide for your followers (daily fitness inspiration) rather than yourself (B.A. in Nutrition)

Pick a username you can grow with

Do you foresee a time in the future where you might need to rebrand? Think carefully about this and don’t lock yourself into a fitness username that you might outgrow.

Reevaluate and update your bio from time to time

Things don’t always work out on the first try. If your bio doesn’t seem to be delivering results/converting well, try updating your bio and track the performance to compare.

Focus on the benefits

If you’re promoting a product or service, don’t just list the features in your bio. Talk about the benefits. Your readers don’t want to read ‘fitness wearables’, they want to read ‘fitness wearables that supercharge your weight loss’.

Be consistent with your username

It’s unlikely that Instagram is your only social account so try to be consistent and use the same one across your whole social presence. If possible, choose a username with less than 15 characters so that you can keep it the same on platforms that have lower character caps, like Twitter.

IG fitness bios that we love

That about covers all you need to know about crafting the ultimate Instagram fitness bio. To provide a little more inspiration, here are some IG fitness bio examples that we love.

Here’s a great bio example from British fitness guru Joe Wicks. He’s used a shortened link tool, emotive language, and a few different keywords to create a well-optimized, powerful fitness bio.

joe wicks instagram bio

Kayla Itsines

Kayla is one of the most followed fitness influencers on Instagram. As you can see, her bio is really creative and visual, it’s packed full of emojis, hashtags, and keywords.

Lauren Drain Kagan

This is another great example of a fitness bio from author and coach Lauren Drain Kagan. It’s packed with keywords, emojis, and links out to a relevant capture page.

lauren instagram bio

All these guys did a great job! If you’re interested in working with top influencers like this as part of your marketing campaign, check out our working with influencers checklist .

Let us know your thoughts in the comments! Good luck!

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150 Best Instagram Bios That Will Really Make Your Profile Stand Out From The Rest!


Who is not on Instagram at this point in time? The social media application has taken over all our lives and made us almost addicted to constantly scrolling. The one thing that really makes a profile stand out for me though are Instagram bios- they are game-changers. How you may ask? Well, it is the best and the simplest way to describe yourself and your interests in a few words. Also, it is one of the foremost things that people notice when they come to your page. 

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Instagram bio ideas for girls, instagram bio ideas for boys, creative instagram bio ideas, cool bio ideas for instagram, funny bio ideas for instagram, interesting instagram bio ideas, motivational bios for instagram, attractive bio for insta, nice bio for instagram , instagram bio ideas aesthetic, perfect bio for instagram.

You can make these Instagram bios extremely professional by adding interesting and compelling bio with the help of our Instagram bio ideas to get you started. There are certain necessary details such as your city, links to other social media handles and blogs, and even your date of birth are mandatory to look your insta bio captivating. Or you can make your Instagram bios really quirky, fun, and engaging that will make every visitor instantly hooked to your profile.

Here are some pretty amazing ideas for Instagram bio that can instantly make your Instagram profile lit and happening. The best part is that these bio ideas for Instagram are really subtle and will not make it look like you’re trying too hard to sound cool. Moreover, these Instagram bio ideas for girls are extremely relatable and totally get your mood and vibes.

Want to make your bio for Instagram profile instantly likeable, then read on!

Facing trouble writing your own Instagram bio? Even the best of us experience it. After all, the expansion of your audience can be made or broken by those 150 characters! People see it right away when they visit your profile. You can promote and establish  your brand to potential clients, and, perhaps, increase traffic to your Instagram profile. Whew! We know there’s a lot of pressure! Don’t panic, though; we’re here to assist you in creating the ideal Instagram bio ideas for girls to get your started. So keep your eyes below!

Instagram Bio Ideas With Emoji For Girls 

If you want the best instagram bio ideas with emoji for girls , you’ve found the right place, then! Here, we’ve included the top instagram bio ideas with emoji for girls which you can put on your Instagram bio to grab some eyeballs. So, let’s get started!

💋Welcome, I’m glad you’re here.

📍(the city you live in or are visiting)

🕺Enjoying life’s party

👇Check out the latest deals

🏆Awarded most likely to succeed in 8th grade

🐶Parent to (dog’s name)

🤳👑(Selfie Queen)

🛩 (Put where you’re travelling to next)

💫(Zodiac sign)

😋🍔🍕🍲🍴(Add emojis of your favourite things)

When it comes to social media, yoru profile should be the one that must identify you! You have three key opportunities to grow your Instagram following, and each of them requires you to put your best on your Instagram profile. When making an Instagram account, the bio is often the area that gets the most attention. So, if you’re having trouble coming up with your own then nothing to worry about. To help you improve your social media presence, we’ve compiled the top 10 Instagram bio ideas for boys to make your profile look best.

Instagram Bio Ideas With Emoji For Boys

Are you looking for the Instagram bio ideas with emoji for boys on the web? So you’re on the right page! You can get some of the greatest Instagram bio ideas with emoji here, which will make your Instagram profile look appealing and eye-catching. Emojis make your Instagram bio much easier to read and draw the viewer’s attention.

If you’ve browsed through other creative Instagram bio ideas and haven’t found one yet for yours, here are some additional creative Instagram bio ideas to help you rank your account and establish your own identity among your followers. So, get ready to be inspired and inspire your followers and more audience to come.

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How to craft an impactful Instagram bio for business (+ examples)

Written by by Chloe West

Published on  January 4, 2023

Reading time  8 minutes

While your Instagram content might be what draws someone over to your profile initially, your Instagram bio is one of the major components that will keep them there—and maybe even earn your brand a follow.

Think about this: if you like a photo or video on Instagram and then go to the profile and their bio is completely blank (or lacks vital information) you’re going to immediately lose interest or think the account is a fake and leave. No follow and no looking back.

Others do the same, so it’s important to fully optimize your Instagram strategy —bio and all.

Table of Contents

What is an Instagram bio?

Why an instagram business bio matters, what to put in an instagram bio, tips for writing the best instagram bios for business (+ examples), create a compelling instagram bio for your business.

An Instagram bio is a description of your business that sits at the top of your Instagram profile. It can only be up to 150 characters, so you want to be concise, sharing what your business does and who it serves in as few words as possible.

Take a look at our own Instagram bio to get an idea of what this might look like:

An Instagram bio example from Sprout Social

We’ll get into each of these more thoroughly later, but our full bio includes:

There are a few more things you can consider including within your own bio to further share what your business does.

First of all, why does your Instagram business profile bio matter so much? As simple as it may seem, an Instagram bio plays a critical role in establishing your brand presence. It shows people who you are and what you sell. You can also use the same space to tell them why they should care about your business and its offering.

In many cases, your Instagram profile may be the first point of contact whether someone finds you through an Instagram hashtag or by clicking through from a paid post or sharing on Stories. Your bio is an important first impression while clarifying why they should follow you.

That’s why you should focus on creating an Instagram business bio that effectively portrays your brand personality and establishes your unique value proposition. In other words, it should factor into your overall  Instagram business strategy .

Writing your Instagram bio for business is one key part of  creating the perfect Instagram business profile . Here are the essential elements that go into your Instagram bio:

1. Name and username

Your Instagram username is your @handle and your Instagram identity. It’s a part of your Instagram profile URL ( and holds a prominent location at the top of your profile page.

On the other hand, your name is your real or full brand name. Depending on data sources like audience and  keyword research , you may know of abbreviations or name variations commonly used for your brand name. You might consider using those in one spot in your Instagram bio, such as in your username.

For instance, in the following Instagram business profile example, the username for Sprouts Farmers Market is just @sprouts but the name section has the full name of the business.

An Instagram bio example from Sprout's Farmers Market

2. Profile photo and branding

This should be relevant to your  brand’s visual identity . Best practices dictate that you should use a high-res image of your logo in order to improve brand recognition and keep all of your social media profiles on brand. However, solopreneurs and public figures often use headshots, and that’s a perfectly acceptable alternative.

For brands with a widely-recognized visual identity like National Geographic TV, the iconic yellow rectangle logo makes for a great profile photo.

An Instagram bio example from National Geographic

Another way to brand your Instagram profile is through your Instagram highlight covers . While not necessarily a part of your bio, these still show up at the top of your profile and give you an opportunity to inject even more color into your Instagram.

An Instagram bio example from Bliss

3. Instagram bio copy

This is the section under your name, where you get to express yourself (or in this case, your brand personality). You have 150 characters to tell people what your Instagram profile is about, what your brand offers and why they should follow you. So you don’t have much to work with, which makes it even more crucial to plan ahead and perfect your Instagram business bio.

Here’s an example of great bio copy from BarkBox. They start with a simple sentence that explains exactly what their business does. They tag their parent company. Then they even include a couple of hashtags that BarkBox customers can use when showing off their boxes.

An Instagram bio example from BarkBox

4. Bio link

This is the only section that allows you to add a clickable link on Instagram to your website, so make sure you use this space wisely. While you can always add a URL to your homepage, you can also update this link more frequently by posting new products, new content, new projects and more.

Many brands use a link-in-bio tool  to maximize the single link limit by taking the user to a landing page with shortcuts to featured content and product pages.

An Instagram bio example from Away

5. Category

Instagram also allows you to specify which category your brand falls under—whether you run a restaurant or a media and entertainment company. This shows up right under your business name if you choose to enable it, so it helps free up space in your Instagram bio for other important details.

As we can see below, Bloomscape has selected “Patio/Garden” as their brand category.

An Instagram bio example from Bloomscape

6. Call-to-action and contact buttons

You could further free up space in your Instagram bio if you make the most of the call-to-action buttons available for Instagram Business accounts. This allows people to take action straight from your Instagram profile when on the mobile app, making it easier for customers to convert on actions—from buying tickets to booking tables.

Keep in mind that these are only accessible on the mobile app, and they’ll look something like the “View Shop,” “Message,” and “Call” buttons below:

An Instagram bio example from Elemis

Now that you know what goes into an Instagram bio, let’s take a look at tips on how to write the best Instagram bios for business.

1. Know what your goal is

Since you have to stay within the 150-character limit, it’s crucial that you have a clear sense of direction when writing your Instagram bio. Knowing exactly what you want out of your bio will help you narrow down what to say.

For instance, you could simply use it to convey your brand’s personality and announce your Instagram presence. You could also use it to promote your latest products and offers or inform people about what your business does. If you do promote sales and recent products, be sure your team is ready to regularly refresh your Instagram bio and ensure this info is up to date.

Some businesses also use this section to express their  brand mission and what they stand for. Check out the following Instagram business profile example from Grove Collaborative. The company’s bio tells us a little bit about what the business sells and what its overall mission is.

An Instagram bio example from Grove Collaborative

Here’s another great example of a basic bio that’s straightforward and explains exactly what the company (Slack in this instance) does:

An Instagram bio example from Slack

2. Let your brand personality shine through

Make the most of your Instagram business bio to express your brand personality. This includes the language and tone you use or what you say, in general. For instance, Reese’s uses a fun and friendly tone in its bio while using the opportunity to establish its brand authority.

An Instagram bio example from Reese's

Some businesses may also add relevant emojis if that kind of approach fits the brand personality. But note that special characters and emojis may not translate well on a screen reader. Be sure to keep  accessibility best practices  in mind for all your followers and avoid filling your entire bio with characters that are hard to read or understand for customers using screen readers.

3. Include relevant hashtags and profile links

Instagram lets you add clickable hashtags and profile links in your bio. So make the most of this to direct customers to your other Instagram handles or to relevant, tagged content.

The option to add profile links is great for businesses that  manage multiple accounts . See how Madewell added a link to their Instagram account for menswear.

An Instagram bio example from Madewell

Brands can also take a page out of Weezie’s book, tagging the accounts of their founders as well as their brick-and-mortar store (ideal when you have two different social media strategies for your retail versus ecommerce avenues).

An Instagram bio example from Weezie Towels

As for hashtags, adding them to your bio will let you direct your audience to stunning tagged user-generated content. You could use a branded hashtag to collect user-generated content like Cupshe. The swimsuit brand included several hashtags they track for content to feature on their own account.

An Instagram bio example from Cupshe

4. Make sure it’s easy to read

As mentioned earlier, your Instagram bio should be able to convey what your business does or what it offers. So it’s crucial that people can easily read and process the information without too much trouble. Formatting such as line breaks and spacing makes it easier to read and emphasize important information at a glance.

You could use a pipe or vertical bar character to space out your info like in the following Instagram business profile example from Leder Games. They used the symbol to separate their most popular game offerings.

An Instagram bio example from Leder Games

You could also use line breaks to style your info in a list format. See how this bio skillfully uses lists, incorporating emojis as a kind of bullet point.

An Instagram bio example from Kundalini Candles

Keep in mind that these characters and line breaks will factor into your total character count. So make sure you use them sparingly and strategically to avoid going over the character limit. You could also test different formatting to see how they impact your overall profile engagement. Use a tool like  Sprout Social’s Instagram analytics suite  to measure how your profile engagement changes as you update.

sprout social social media analytics dashboard

5. Include a compelling call to action

While the call-to-action buttons frees up a lot of space in your bio, it doesn’t hurt to get more direct with your CTA. Make sure people know exactly what they need to do when they visit your profile by including a CTA in your bio.

Get very specific with this depending on the goal of your Instagram business account. You could invite them to visit your website, shop your feed, check out your latest blog post, download your new guide or even share their own photos using your branded hashtag. If you want to  grow your Instagram following , you could even add a CTA to “follow us” for your regular content such as daily recipes, fashion updates and so on.

For example, Ahrefs uses their bio text to create a CTA that points (literally, thanks to their use of emoji) to their latest feature release.

An Instagram bio example from Ahrefs

Dress Up uses its bio to direct people to sign up for SMS marketing messages by offering a discount right inside the bio. This is a great way to get people to take immediate action  and increase your text marketing list.

An Instagram bio example from Dress Up

Your Instagram bio could make all the difference in boosting your social presence. It’s the perfect place to exhibit your brand identity and show off your creative side. It could also help you showcase your uniqueness and entertain your audience.

Plus, by strategically using a link-in-bio tool, your bio can help increase clicks and conversions and improve your Instagram analytics by helping you reach your goals.

Instagram bio FAQs

When you edit your profile, you’ll add your bio link into the field next to “Website.” You only get one link here, which is why many brands prefer to use a link-in-bio tool that helps them create an Instagram-specific landing page.

Edit your profile and paste your preferred link into the “Website” field. Simple as that!

The Instagram bio character limit is just 150 characters, so use them wisely.

Resources for you

The creator economy: making dollars and sense out of social partnerships, [workbook] social listening step-by-step in 90 minutes, the sprout social index, edition xviii: us forecast, prepare to launch with a social media campaign brief: template, recommended for you.

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How To Make A Good Instagram Bio

Think of your Instagram bio as a business card, a business card is the first impression you get from a company.

Similarly, your Insta bio plays a vital role in attracting your potential leads. 

How to Make a Good First Impression With Your Instagram Bio

This is why coming up with a creative and original bio that immediately grabs the attention of anyone who reads it should be on a top priority for anyone who is looking to stand out on Instagram.

However, coming up with an interesting and catchy bio for your account might be a little difficult, since there is a lot of creative minds, being unique gets complicated.

If you are facing troubles with writing up a catchy bio, then let us give you a few ideas to help you out.

In this quick guide we will give you the main points to focus when coming up with your bio for Instagram but that also keeps your followers engaged .  

Table of Contents

How To Make Instagram Bio Attractive (7 quick tips)

How To Write A Great Bio

1. set your bio to attract your target audience.

Target Audience

First things first, the main goal of a bio is to give people a good idea of who you are and what they can find in your account . Regardless if they know you already or not.

In much simpler words, any good or catchy Instagram bio tends to be enough to engage new visitors on your account and provide them with a brief history about you and your account.

The more engaging bio you have, the more chances are that your new visitors will tap the follow button.

For example, if you own business skincare. Then your bio should be something that tells new visitors about the services or products they may find on your feed.

And for visitors who already know about you, it also helps to give them an idea of what type of content you share on your account.

If you are somehow known this is a good chance to tell people what they will find, you might be a singer but want to share your personal life in your account, so a bio describing you as a person will say more than just adding “singer” in your bio.

In order to attract your real audience, you need to make it more about them than making it all about yourself.

This way, you would surely be able to create an Instagram bio with ease!

2. Use Your Name Field As A Keyword

Are you aware of the fact that the name field shown in your bio does NOT have to have a connection with your username?

Username or handle, is the @your_account but the name is what it shows up under your profile picture.

Not a lot of people use the name field correctly, because this is a great way for also getting new followers, since it is like a “seo keyword” for Instagram.

You can customize this name field in such a way that your account can show up to more people when they search for something related to your name.

This is how you can use your name field to stand out from the crowd and make new people finding you.

For example, that if you are a professional graphic designer.

Then in your name field, you can insert “Graphic Designer” instead of your name. Your name can be inserted in the bio section.

This is surely a quick trick to improve your Instagram bio that not a lot of accounts use.

3. Add Relevant Keywords Into Your Bio

Instagram Bio

While keywords does not help to appear higher on Instagram search like the Account name and the Username does, it is still relevant to think about adding them.

Keywords are the quickest way you have to tell visitors about your interests, values and goals.

This relevant keywords should also align with what your ideal followers is looking for.

You know that when you create an Instagram bio, you will have very few words to add. So, u sing keywords in your bio can also make you come across as attractive as you ideally use the limited space to convey a much bigger message.

For example, if you are a fitness influencer try something like adding “Gym enthusiast, wellness, health, self-care, nutrition”. This way, you can tell more about you and relate to your followers in a quicker way.

4. Use Less Text And Add Emojis 😉

When you create Instagram Bio, it is a good idea to use emojis and cut down the total of characters you have space for .

Using emojis on your Instagram bio is a way to make your profile look more fun and more fresh.

This way, you will also be able to throw in some extra, fun details about your brand which will make it stand out from your competitors.

They also help to relate more to younger audiences.

Emojis can help you set the “tone” of the type of content you will share in your account, showing not everything will be too serious.

And as mentioned, emojis are a lot more expressive than words. Using them you can express a lot without taking up a lot of space.

Most of the time, the character count prevents you from saying a lot of things that you want to say. Emojis are a perfect solution for this, add them wisely!

5. Mention Your Skills

This might be an obvious tip but we want to make sure you don’t forget it when you are creating the perfect Instagram bio for your account.

You have to ensure to add the type of content that the people in your target niche finds interesting and they will expect from an account like yours.

Highlighting your skills should tell people all the main information they need to know what your business does.  It should be concise and clear.

Yeah, this might  be a basic thing that you already thought and you will see must accounts doing it, but that is precisely why you also have to do it.

You don’t want to loose a lead by not being clear what you do!

6. Add Brand Hashtags


Hashtags, similar to target keywords, are a great way to let your visitors know what they will find in your account.

But more importantly, adding hashtags is also perfect to promote branded-hashtags!

A lot of brands implement it because it an easy way to show the brand hashtags their followers can use .

When you give your followers a way to share their created content with you, you can create a community in the platform and  promote your business without spending a ton of money on various marketing strategies .

Brand hashtags are also an easy way for you to interact with a larger amount of audience and keep track of how your followers see your brand.

7. Tag Your Other Related Accounts

Since 2018, Instagram updated the bio section to allow profile usernames, hashtags, or any sort of Instagram link inserted in your bio section to be clickable!

Not sure why does that even matter in the first place?

This matters because it provides you with the ability to promote partner brands or related accounts.

Some brands also use it to show the founder’s username or vice versa, founders promote their business in their bios.

An easy trick to get more visitors could be if you have a friend who has exposure to a wider audience, then you can ask them to insert the link to your account in their bio.

This will help you grow your audience by reaching already engaged people who probably were not aware you or your brand existed. It can be a good way to start transitioning from a micro-influencer to a bigger one.

Also in return, you can do the same for them. This is surely one of the best ways to use Instagram bios to increase the number of followers!

8. Call-To-Action Links

Another great thing Instagram enabled only a few years back is the ability to add links into your bio. Which in this case can be use as Call To Action  links.

This option provides you with an amazing opportunity to use the last line of your bio to tell visitors about what advantages they might get if they click on your link.

And this is the part where a strong CTA comes in handy as a valuable real estate.

For example, if you have a promo, resource, or limited time offer going on, and you want your new visitors to get benefited from it.

Then you can surely tell them that in your bio, and can ask them to click the link below to know more about the offer! 

Or, if you have another social profile, like Youtube, you can add a link to your latest video in it .

Links in bios are a great way to take your followers to your other social media platform profiles or to turn them into clients with promos.

9. Add Contact Details

add contact details

Following the same idea than the last point, if you already have followers who haven’t turn into customers yet then tell them how to reach you.

If you want increase your sales, then it’s a great idea to make your Instagram bio a resource for people to contact you.

Now, before you go ahead and do that, we suggest that you also take the time to switch your account to being a business account.

This way, you will be able to sell more efficiently as you gain access to more selling features.

Apart from getting access to more selling features by Instagram, you will also find that you will gain a boost when you create promotional posts and ads.

To add more, you will also be able to gain key contact information directly through your Instagram Bio. 

10. Choose The Right Profile Picture

You have probably heard someone say “ A Picture is Worth a Thousand Words ”. For what it’s worth, adding pictures can even be worth ten thousand! And Instagram is literally a photo sharing platform, so you should focus on getting the perfect profile pic.

good profile picture

Whenever someone visits a profile, their pic is the first thing it pops up to them. Having said that, when you create an Instagram bio, you must pay a lot of thought when it comes to using the Profile Picture.

For example, if you are creating an account for a business, then you will want to use the logo of your brand as the profile picture. 

If this is your personal account then having a clear, well lightened, high quality and great picture is a must.

For personal accounts it is recommended to have a picture of yourself, even though you can still become famous without showing your face . The reason is so that people know who you are and they won’t mistake you for someone else.

Yes, profile pictures are small and you might think they are not that important but followers will remember you by it. It is important to have a good one!

11. Use Instagram Stories Highlights

One of the best ways to share valuable bits of information about your account is using the “ Instagram Story Highlights ”.

Adding Highlights is an integral part if you want to make your Instagram bio more creative.

Imagine Instagram Story Highlights act as a movie trailer for your Instagram feed .

Instagram bio section is kinda short and only text based. If you want to tell more about your account then using highlights is a must.

As you continue using the platform, you will be able to get more content for your highlights since you can save them but when you are just starting you should focus on creating a few videos to post in your highlights so people can find out more about you.

Highlights is the perfect way to tell visitors who you are and the type of content they will see if they follow you.

12. Make Covers For Your Stories Highlights

instagram highlights cover

So, if you are going to use Instagram Story Highlights then you should optimize them making the covers “On-Brand”.

This method is one of the best ways to optimize your bio and the overall look-and-feel of your Instagram account.

But first, if you want this method to work, then you must be able to identify your Instagram story highlights.

You need to choose the ones that represent you and your brand in the best way possible.

Now that you have chosen the perfect stories, let’s take things a step further and make them a little more perfect!

As a finishing touch, it would be a good idea to add a Cover for your Instagram Highlight stories.

This way, you will be able to make your Brand’s Instagram account appear more aesthetic and the first impression you give visitors will be great overall.

You should also keep in mind the amount of highlights you will show, if you have lots then is better to categorize them and create one highlight for each. Each highlight should have their own cover.

13. Showcase Your NFT

NFT’s have taken the social media world by surprise in 2022 and if you are the owner of one then you must let people know.

Your followers who are into all the web3 updates will feel more related to your content and would make them pay more attention to your posts.

The social network announced recently they are testing how to post NFT to Instagram with a few influencers but this option will, for sure, end up being an feature for anyone soon.

The best way to include it in your bio is either by adding a brand hashtag, for example #boredape if you own a Bored Ape NFT.

Or you can add a screenshot of your NFT as your profile picture. Yes, it won’t be verified by the blockchain but the main point of this is to showcase it.

14. Overall, Get Creative!


Yes, being creative sounds easier to say than to do. But that is the idea, not everyone can do it.

What we mean with “be creative” is, take from this list what fits you or your brand better. You probably should not do it all so pick what is the best for your profile.

If it is a personal brand you might want to do your bio a little more “fun” like adding some fancy custom font .But maybe it does not work in the same way if you are brand trying to get new leads.

All the strategies above are great, and you should try to implement as many as you can but sometimes less is better.

Focus on what would have a better impression to the target audience you are trying to reach.

Instagram Bio – FAQ

The instagram name field.

The Name Field is one of the fields Instagram uses to search for users. This should always be your real name or business name. This will help followers to find you easily.

It could be confused with @username but they are different. The main difference is, @usernames have to be unique and can’t be another account with the same username. In the contrary, you can find more people with the same name.

This is way, it is important to optimize both in your Instagram bio.

Search Instagram Bio

As of today, there is no option in the app to find users bio’s through regular search. You can find user by their name or @username but not with their Instagram bio.

If you need to get someones bio, you are better by searching them by their name and then look up their bio.

There might be a chance that if you search a bio in Google then the owner of said bio will come up in search results.

Instagram Bio History

As of 2022 there is no longer a way to see someones Instagram Bio history. Previously there was an option to see them under a “Bio” feature in your profile but said feature has been removed.

Another option you can try is, you might be lucky by searching an users profile using

instagram bio history

This website keeps a record of millions of sites in the web, and sometimes also Instagram profiles. For example, this is @jenselter profile back in Feb 2016.

Since there is millions of users on Instagram, there is a high chance the users bio you need won’t be saved, but you should try anyways.

How To Add Space In Instagram Bio

Instagram bio editing field does not allow spaces by default but you can add spaces on it by writing your bio first on your phone’s Notes app, copying it and then pasting it into your Instagram bio.

This is definitely the easiest way, you can also find editors online but imo it is too troublesome. Just use your Note’s app and make your Instagram Bio as you wish.

Instagram Bios That Get Followers

The best tips to get a Bio that gets followers is to make it fun, unique and descriptive. You want people who come across your account to be engaged from the moment the land in your profile and making a good impression with your Bio is a must.

Hashtags are not searchable on Instagram bio’s so people will find you through your name, username or by a post. Your bio won’t make people find you but it can get you new followers if they like it.


By going through the article above, we believe that now you might be fully aware of the fact that there are many elements that one needs to consider while creating the most perfect bio for your Instagram account.

But don’t worry, this doesn’t mean that you have to make sure that your Instagram bio has to be perfect from day one.

Instagram bios are not static, you can change it and improve it whenever you want.

We assure you taking even a couple of the tips and tricks that we have provided to you above, you will definitely make a better first impression to your visitors!

Having a good bio helps in multiple ways as we have mentioned and with new influencers coming into the game everyday and all the fake accounts difficult to spot , a good bio is a must!

With that being said, what are you waiting for? Get some ideas rolling and improve Instagram bio now!

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40+ Instagram Bio Ideas to help you stand out in 2023!

Instagram Bio Ideas & Examples

Every time I have to write my short bio for a new social network, I get lost. Even more so, if the bio is for my company, it would be best if you were a bit more formal but still make an excellent first impression.

So over the last few years, I’ve started collecting the best Instagram bios I’ve found. Now, it’s finally time to share them with you to inspire you with my list of the best Instagram bio ideas!

First of all, do you know how many consumers are turning to Instagram to find out about brands? Oh, you couldn’t even imagine…

There are  over 1.3 billion people on Instagram right now  viewing Instagram profiles for businesses every day. Over  81% of people are using Instagram  to make a purchase directly from their Instagram feed! I had just made one just 5 minutes ago!

Searches like ‘Instagram bio’ and ‘how to create a good Instagram bio’ are some of the most common phrases many try to search on the web when seeking inspiration for their bios. 

That’s likely how you even found this post, so let’s jump right in on exactly what I think you need to make a better Instagram bio.

What is an Instagram Bio and why it matters

When someone lands on your Instagram profile, your bio will be the first they see and read before they even scroll down to your Instagram feed, so you want them to stick around!

Instagram bios are also very important to optimize because they are the only place on Instagram where you can have a link to drive traffic off Instagram and into your website.

Let’s start by breaking down the critical elements of an Instagram account:

Instagram Bio Elements

First of all, there’s the name . Here it’s tough to get too creative but sometimes it’s useful to add some color here.

Taylor has changed her Instagram name to highlight that she’s a copywriter and mentor. While I don’t love this approach from a branding standpoint, it can help to show up in searches related to your business.

Next, inside your Instagram account page, you’ll find a place to put your  job or business type; here , you’ll find just a standard list, so there’s not much you can do to do to stand out there.

After this, we have our official  bio for Instagram . The official Instagram Bio features up to 150 characters, this includes emojis, and it’s your best opportunity to tell your readers who you are and why they should follow you.

It’s not always an easy task to convey your brand identity in just 150 characters. You’ll need to get creative when you write bios; for some inspiration, make sure you keep reading through my Instagram bio examples. 

Last but not least, you can add one  link  to your Instagram profile. This task, again, is not always an easy one. You’re going to want to make the most appropriate decision for where you want that link to go; while many will go wherever life plants them, they will not explore just any link.

You’ll want to ask yourself exactly what or where you’d like your link to take your customer to.

Should you link to your website? To your latest special offer? To your blog? To other social profiles?

Many Instagram professionals use ‘Link in Bio’ tools to supercharge their links. These tools create mobile-friendly landing pages where you can then add multiple links. These are affordable and powerful tools. 

I will publish a review list of my favorite tools soon. Until I do, here’s an example from my personal Instagram link:

Instagram Link In Bio Example

Why having a perfect Instagram bio is so important?

When someone goes onto your feed, you’re going to want to make an excellent first impression. You want to give your visitors a good reason to follow you, whether your account is a perfect fit for your reader or not. Still, you can show that you have the solution to their problems.

Having a very clear and captivating Instagram bio will help people decide whether or not your account is right for them. No matter what, when your Instagram bio hits the right chord for your target audience, it will gain the potential of getting you paying clients.

Check this out:

bio for Instagram that works!!

It’s best to start thinking about your Instagram bio like it’s your virtual business card.

Personally, when visiting someone’s Instagram profile, I’ve decided to follow them because their creative Instagram bios intrigued me, rather than skimming their pictures in their Instagram feed.

So, let’s get to work!

Keep reading, and we’ll go through a huge list of Instagram bio examples :

What the Perfect Instagram Bio should Include:

We will follow through the six components we must focus on:

So, let’s get started!

Great Photo Profile for Your Instagram Bio

A picture speaks more than a thousand words. It’s essential that your profile picture really stands out. A creative photo will help you grab the users’ attention when you show up in their feed.

Your profile photo should be relevant to you or your brands’ visual identity. Think along the lines of your logo, a photo of your product, or your professional headshot.

It is best to use a professionally set photo of yourself like you would use for a headshot, or maybe a higher contrast version of you or your companies logo.

A picture of, say, just a cupcake won’t do, even if you’re building a business surrounding cupcakes. You want to be recognizable; you want your brand recognizable. Especially so if you decide to post Instagram videos as well through their stories feature.

A Good tip I want to mention is you’ll want to pay close attention to the use of colors to create contrast and grab attention. This is something worth being mindful of on every social network; if you’d like to learn more, I’ve discussed it even in my guide to Quora Marketing .

Instagram is the place you want to stand out for who you are. Employers or potential employers easily find social media profiles, and your followers might become potential customers.

Take a look at some of these cool Instagram bio photo profile Ideas:

Instagram Profile Pic examples

Optimized Name in Your Instagram Bio

The name you use for your Instagram account is important because it can be a strong signal in Instagram in searches.

That’s why you’ll see that many of my Instagram bio examples below have an account name with more than simply their name. A common choice often includes their niche or job.

I think this is a pretty good idea if you’re using Instagram for a small business profile or freelancing, but I don’t find it so appealing on a personal or larger business profile. It is, however, effective.

Put your keywords in this name section, and there is an excellent chance you will show up in search when anyone searches for that keyword.

For example, if you put in your keyword such as fitness coach, a software company, or whatever it is your audience might be searching for in the search bar within Instagram, this will surely increase the chances to find your Instagram profile in that search term as shown below.

Instagram profile name with niche

While it is a pretty decent suggestion in our list of Instagram bio tricks, you run the risk that when you over-optimize for search discoverability, it ends up hurting your branding.

I don’t have a perfect answer here, and it’s really up to you. I care a lot about creating a strong brand and my own branding, and I’ve never stuffed keywords within my personal or business accounts name.

At the end of this point, though, it’s really ultimately what you think is best for your image. Many of the cool Instagram bio ideas below have keywords in their name. Many don’t. Overall I’d say this is a more common practice for freelancers and small businesses, while larger companies tend not to use it.

One-line Niche Statement in Your Instagram Bio

Our Niche Statement within our Instagram bio is critical. We only have 150 characters to concentrate on to catch people’s attention and really reel them in. A short Instagram bio can go a long way by focusing on making it a one-line niche statement.

A short Instagram bio via this Niche one-line statement can leave you with more characters to work with to make the best use of those 150 characters. It would be best to use this to communicate exactly who you are, what you offer, how you can help, and, more importantly, the results you want to provide.

Focus on your target and show how to go from point A to point B.

Usually, a one-line statement would be an ideal way to nail your niche statement, just like in the Instagram bio examples below.

Instagram Bio Ideas: Niche Statement

As I filled in our one-line statement, I asked myself how to use the extra space in my Instagram Bio? I can tell you the best place to start is by filling in more details.

With the characters you saved having that niche one-liner, you now have more room where you can add maybe a fun fact about yourself, i.e., funny Instagram bios might say if you’re a caffeine-dependent life-form, or a cool bio might include your hobby if you’re a freelancer.

Social Proof is another great way to make your niche statement more attractive and trustworthy. Have you won prizes? Have you founded well-known companies? Do you have important customers? Dan Martell in the example above does a great job at explaining why he’s a great coach for SaaS founders.

Personally, I think it’s best when it’s used as a place to set up an authority builder for your branding, especially for your Instagram business profile.

Do you also create content for a YouTube channel you’re running? Maybe a TikTok? Twitter? Why not use this as an opportunity to show off your other social networks? This is a great space for letting people know where else they can find you while giving you authority within social media and letting people discover more about you.

You can do this by slipping in a call to action at the end of your 150 character bio just above where your will set the link.

I’ve collected a few more Instagram bio examples for you to check out below:

Instagram bio example tony robbins

Or, if you’re a founder of any company, insert that instead, just like in this other Instagram bio Idea from Rand Fishkin:

Instagram bio example Rand Fishkin

What I really think the best thing to do here is to focus on highlighting your skills. You can do this by adding your work, videos or content, and other forms of social networking platforms or profiles. I think it is the best way to build your authority in this space!

I found many examples of people choosing to use that extra space to draw attention to engaging captions. You want to consider how to direct people to read your captions to catch their attention, which is the best way to let them discover what you do and how you do it. A Simple “Watch my stories” can go far.

Call to action for your link in your Instagram bio

I mentioned in the last section a call to action. I’d love to expand on this now. A call to action (or a CTA) is a short statement or request that leads below your link. If you are putting a link in your Instagram Bio, you will need to have a call to action with it. I will talk more about what to do with your links later.

One of the bigger mistakes I see many people are making is putting a simple link without telling people what that link is about. With all the spammy links and risks of inviting a problem to their tech, many people are cautious of clicking that link since it’s not clear where it will take them.

A call to action pointing downwards to or just above your link will not only assure your audience that the link isn’t “scammy,” but you’re simply giving context to that link and letting people feel more confident by clicking it in the first place.

Please take a look at some of these Instagram bio examples below and see how they’ve used their CTA!

Instagram Bio shopping cta example

The link in your Instagram bio can direct you to free resources or videos or anything you want to share, as long as it has to do with what you are offering.

Of course, if you have free tips on what you are doing, who doesn’t like free information? Well, there you go! You’ve just successfully caught your audience’s attention.

Another way to utilize your CTA in your bio for Instagram is to spin-off how you create demand and desire with your niche statement . For example, your niche statement line would be “I help by creating killer Instagram bios for companies.” Your call to action for this could be “learn how,” with maybe an emoji pointing down to your link, which could direct to webinars, articles, and so on.

Instagram bio cta example

Here are a few CTA ideas you can use in your Instagram bio (and a few emojis to go with it.):

There are countless other examples, but the most important tip here is to always have a Call to Action within your Instagram bio so that you are driving traffic to your external links.

That “Link” in your Instagram Bio

Our next point will be about the links. You want to be wise with this choice.

Since Instagram allows us to add only one link in our Bio, we want to link to the best resource. Here is a great place to link to a landing page if you have it. Linking to a page of your products, a lead magnet , a website, a YouTube Channel, anything to show what you do.        

Remember, As I mentioned previously, You want to set the goal to use any chance to let people know more about you and what you do. The one link allowed in your Instagram bio limits you as a marketer or creator from adding more than one link or adding individual posts links, but there’s an easy solution.

Do you have more than one link you’d like to share, and you’re not sure which one to use?

There are many tools out there these days available to help you gather more links in your Instagram bio by creating a mini-bio landing page. In fact, it happens to be one of my favorite Instagram bio tricks.

Using a ‘link in bio’ tool will help not only your traffic to land on more external links, but it will definitely solve that one link problem in your bio for Instagram.

I found the two easiest tools to use and give you many creative options: “ Campsite ” and “ Shorby .” This is all preference of course but I’ll elaborate on why.

Campsite gives you the option to start a pretty decent free account, but for a small fee opens up the door to so many more tools available to really help spice it up by customizing fonts and colors on the landing page. I like this tool because I can add unlimited links and change the title or add a brief introduction of what I want to show.

Campsite Link in Bio

The other one I like is Shorby , which will not only let you add multiple links, but it will also send your followers to your website, latest blog post, online store, and social networks. Shorby is also customizable and will allow you to add videos or animated avatars, gifs, and icons.

Most importantly, it gives you the chance to cross-link to other social profiles, improving engagement across channels.

Shorby Link in bio tool

You could check out many others that I also find very helpful, such as  Linktree ,  Tap Bio ,  Contact in Bio ,  Link in Profile , and  Milkshake App . These might not necessarily carry as much personality or as many options as I mentioned, but they are still great link hubs that allow easy customization.

All these “Link in Bio” tools are excellent for Instagram but can also be used on other social networks like TikTok, Pinterest, and really wherever you want… I’ve seen many friends use them for email signatures too!!

Keep in mind you don’t need to spend hours testing all the available tools. Most of them offer the same set of functionalities at relatively low prices. Just pick one. The content is going to be way more impactful than the tool here.

Once you are all set, all you need to do is copy and paste that link hub right into your bio. The way I see it, good Instagram bios will feature a balanced combination of the tactics above.

Emojis and fonts Ideas for Your Instagram Bio

Switching up the Instagram bio fonts might be the eye-catching change you’re looking for.

Although Instagram hasn’t yet added a feature that allows you to change the Instagram bio fonts yet, there is still a way about it, and honestly, it’s pretty straightforward to use.

You can start by simply typing the text you want in your Instagram bio into  LingoJam ,  Instagram Fonts , or  Cool Symbol  and choosing the right font which describes you best.

Once you’ve picked the right font, just copy and paste the text into your Instagram bio.

bios for Instagram, using cool fonts

If you are a 20 year old looking to hook up, these fonts are amazing. If you are a business or a freelance… please forget this is even possible. It’s unprofessional. 

Next, I’d like to talk about the practical use of a strong Emoji.  Emojis  can be an excellent addition to use on your Instagram but let me give you just a hint here: it’s best to avoid using too many.

People often ask how to use emojis in an Instagram bio to make more of a real-life impact with your messaging. You can choose the ones from your keyboard on your phone or device to make your bio more like the ones below.

Instagram Bio with Emoji

If you’re working with a computer to build your bio, though, many other tools are available that have more  symbols  for you to use; for example, “ Cool Symbol ” will allow you to copy and paste characters straight into your Instagram bio.

Take a look and check out how Sue Zimmerman used her symbols to spice up her creative Instagram bio :

Instagram Bio custom fonts

With so many different  symbols and emoji combinations available , it’s easy to find a great mix to represent yourself or your business, and it might help you cut down on that 150 character count.

Instagram Bio Ideas & Templates You Can Copy and Paste Now

Ok, I promised you many examples of great bios for Instagram, and here they are. It took me a lot of time to browse through thousands of bios and pick the best ideas to inspire you and help you step up your Instagram Marketing.

Instagram Bio Ideas for B2B SaaS

As you might know, if you’ve checked out my  SaaS Marketing guide , I’m not a huge fan of Instagram as an acquisition channel for b2b Startups.

Yet, as you scale your Startup, having a presence on Instagram is likely a must-have, so here are some examples of what the best b2b startups are doing with their bios on Instagram.

b2b SaaS startup Instagram Bio idea

Let’s pause for a second and check these three examples. As you might have noticed, B2B companies are not trying to be funny or smart with their Instagram Bios. They keep it short and professional, highlighting the value proposition of the company.

If you are not monitoring your Instagram inbox, I think what Zapier is doing makes a lot of sense. Let your customers know that Instagram is not a support channel and how they can reach you. Hubspot, a company I admire greatly, is not even adding a link to their Instagram Bio. I think this is a bizarre move. Now let’s keep going.

b2b SaaS Startup Instagram Bio Idea

Box and Monday are among the very few SaaS Startups to use Emojis, and overall, I like them. It’s professional but also a bit more dynamic than the others. Bravo!

b2b SaaS Startup Instagram Bio Idea

Even Social Media Management companies are not doing a much better job here. Buffer, however, has good use of emoji to highlight their link and drive users to a lead-generating page.

Overall, these examples confirm my thesis that Instagram is not the best channel for b2b SaaS companies. All their bios are quite boring and not really optimized.

Instagram Bio Templates for B2B SaaS Companies

Maybe you wanna play safe and keep your B2B SaaS Instagram Bio basic, but maybe you don’t. Let’s see what you can do depending on your objective.

If you don’t want to miss out on any chance to create awareness around your brand but at the same time you don’t really feel like Instagram is your piece of cake, here below a couple of Instagram Bio templates ready to be copied and pasted:

You see your competitors being all the same and you feel like you dare to be different while keeping it professional? Let’s see some templates that can help you out:

Instagram Bio Ideas for B2C Startups

I was not surprised to find b2b startups’ Instagram bios to be… well, boring! Let’s see if more consumer startups are doing a better job with their Bios for Instagram.

Instagram Bio Ideas AirBnB

I’m starting to see a pattern here. Not a lot of business accounts are focusing on making their Instagram bio stand out. Instacart might be the best for this group.

Overall, the message is: Keep it short and focus on your mission statement or value proposition. Interestingly enough, even among Instagram business accounts, link in bio tools are pretty popular.

Instagram Bio Examples Calm

Food pictures are very popular on Instagram, and Startups in the food space are clearly leveraging them to promote their branded hashtags to increase brand awareness and word of mouth. A tactic like this would be even more effective with an Instagram giveaway attached to it.

Instagram Bio Templates for B2C Startups

As just highlighted, B2C Startups usually stick to a certain pattern for their Instagram Bio. 

A really effective way to showcase your B2C brand on Instagram is spreading your mission statement and value proposition, and engaging your audience with a compelling CTA. 

Still, struggling to write your bio? Don’t worry, I have got you covered:

Instagram Bio Ideas for eCommerce

If there’s a kind of business that should be in love with Instagram, that’s eCommerce. Let’s see some examples of great eCommerce Instagram Bios!

Instagram Bio Examples Passion Planner

Clearly, eCommerce stores want to leverage User-generated content to increase sales. The promotion of branded hashtags is way more popular across their IG bios.

Instagram Bio Examples Honest

Finally, some emojis! All these three brands are also highlighting their attention to the environment or supporting a good cause in their Bios! This is a big selling point nowadays and it’s very smart to leverage it. Of the three brands, TruWood is doing the best job in my opinion.

It sounds less vague and the environmental benefit is very clear and right to the point: Buy something and we’ll plant 10 trees.

Instagram Bio Examples Nomad

eCommerce businesses often tend to update their Instagram bios more often to stay on top of the latest trends. Nomad is already featuring their iPhone 13 cases, 5 days before it’s officially available. Kettle & Fire focuses its bio for Instagram on its latest product rather than the overall company.

This is likely a very good practice if you receive a meaningful amount of visits to your company’s Instagram profile.

Instagram Bio Templates for eCommerce

If you are an eCommerce, you will surely know that for you an Instagram Bio is more an updated dashboard rather than a business card.

For this reason, it is important to share fresh and updated content regarding your offers, new launches, discounts, social impact, and so on.

Here below some original templates to copy and paste for making your Instagram Profile interesting and valuable:

Instagram Bio Ideas for Entrepreneur and Influencers

Instagram Bio Examples Entrepreneurs

Before we move over to more examples, please check these two profiles. They both have a phone number for texting. Of course, that’s not their personal phone number but it’s likely a virtual one connected with some system for management by their teams.

It’s an interesting approach. Instagram (and TikTok) is a mobile-first social network. I think it makes a lot of sense to use text messaging as a channel to communicate with your audience, especially if it’s likely a young audience.

Instagram Bio Examples Entrepreneurs

Overall, coaches, influencers, and entrepreneurs have way better Instagram bios than businesses. They usually mix text and emojis to focus your attention on what they care about the most and have some lead generation system in place.

A common theme across all these profiles is Social Proof.

With the exception of Jasmine Star, everybody else uses a large part of their Instagram Bios to boost their credibility. It makes sense. If you have a significant accomplishment to boost your credibility and convince people to follow you, then use it! There are so many wannabe influencers and gurus.

There’s a downside of social proof. While it boosts conversion rates for sure, it also shows that you need that extra boost to gain followers.

Top entrepreneurs don’t need to add Social proof. Moreover, they likely don’t care about their followers’ count.

Instagram Bio Examples Entrepreneurs

The final consideration is around Quotes. Everyone likes to make their Instagram Bios more engaging with some inspirational or funny quote. Most successful Businesses and VIPs don’t use any quote in their Bio.

Instagram Bio Templates for Entrepreneurs and Influencers 

Social proof, mobile-friendliness, credibility, and visual triggers are some of the key components when designing your Instagram Bio if you are an entrepreneur or an influencer. 

You may also want to speak directly to your audience and say something more about yourself. And you can find all these elements in the following templates:

Copy and Paste Emojis to quickly create your Instagram Bio

To wrap up this vast collection of Instagram bio examples, Here are some standard emojis that you can easily copy and paste into your Bio:

How’s your Instagram Bio?

I hope these Instagram Bio ideas served the purpose to inspire you to review your own Bio and use it to boost credibility and conversions.

Think you have created the perfect Bio? Know some accounts with great Bios that inspired you? Let me know in the comments below! I’m keeping this post always up to date. The next time my example might even be you!

Massimo Chieruzzi avatar

Massimo Chieruzzi

I'm Massimo and I run this blog. I'm a jack of all trades, master of none, juggling between startups, marketing, and product. You might know me as the co-founder of AdEspresso and Breadcrumbs. This blog is my playground where I build stupid tools to solve everyday marketing problems and experiment with the latest marketing tactics!

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125+ Bio for Instagram – Best Instagram Bio To Attract Followers

Instagram Bio : A unique bio for Instagram is important. Let me explain why. We all love to boast about our Instagram followers. But getting followers is not that hard. You may think it’s all about uploading pictures every hour that gets you the followers. Well, it does help you sometimes. But there’s something more. Your pictures are not the first things that a random person comes and sees your profile. He sees what you have said about you in your profile, a unique bio. Yes, that’s what makes someone decide whether he’ll follow you or not. A good bio for Instagram is what makes you different from the average Joe. Wait, you don’t have to rush into google now because we have listed here a collection of best bio for Instagram .

Cute Short Bio for Instagram

I decide the vibe.

Decency is my jewel.

I’m using your hate as my fuel.

Short Attitude Bio for Instagram

Not a worrier.

I am a combo of sweet and spice.

Flowing with life like a river.

I wasn’t lucky, I deserved it.

The one with some goddamn dignity.

Too busy to be upset.

Let’s live all of it.

I wait for nothing, let them all wait for me.

Less care. Less stress.

I love to have the fun so I don’t obey all the rules.

And amid hell, she found her Heaven.

Let them say it and be busy slaying it.

Instagram Bio for Boys

There is no doubt that words spoken in the right and perfect tone works like a magic to attract anyone’s attention. If you are also in need of such kind of Instagram bio to impress girls, check out this list at once! Just put any of these in your Instagram bio and it will influence not only her but an uncountable number of Insta users.

The heartbreaker.

Hey girl, yes you! You look like my next mistake.

If Girls are Oscar, then I am Leonardo DiCaprio.

Well, here I am! What are your other two wishes?

Don’t you believe in love? Maybe we have not met yet!

I consider myself a champion as I have you.

Girl, I’m not the one your mother warned you about.

The air is full of flying kisses sent by me for the girl who is reading this right now.

Don’t try to understand me! You will either go mad or start Loving me.

Girl, I intend to ruin your lipstick, not your mascara.

I’m eternally bonded to you with bonds of love, friendship, and togetherness.

Life without you is like a broken pencil: pointless.

They say love hurts, but I’m ready to take that risk if I’m going to be with you.

I wish I had glasses so that I could see you with four eyes.

Grow old along with me! The best is yet to be.

Don’t worry… I have so much more for you to be mad at. Be patient.

I can forget my very existence in a deep kiss with you.

Related : 250+ Instagram Bio for Boys

I don’t miss you and you alone; I miss you and me together.

Before I met you, I never knew what it was like to smile for no reason.

Girl, I admit it. There is no cosmetic to gain a beauty like yours.

Instagram Bio for Girls

Girls need to be strong and feel motivated by their vision and dreams. It’s more than just Makeup and beauty there’s a lot more to live and focus. Let them know how strong you are and how beautiful you are with these girly Instagram bios inspired by the sheer potential of life!

Love is easy but the queen is busy.

I am the girl who promises the whole world.

Pretty girls turn heads. Me and my girls break necks!

Marry a man your own age; as your beauty fades, so will his eyesight.

I wear a crown of broken hearts in my hair.

Attitude Bio for Instagram for Girls

I don’t hurt people with the lie, I kill them with the truth.

Have you ever met a hater doing better than you? Me neither.

Sorry, I’m not that type of girl who falls for a guy just because he looks good.

Never trust a husband too far or a bachelor too near.

I am not a difficult woman at all. I am simply a strong woman and know my worth.

I am a queen, and I demand to be treated like a queen.

Oh, I am very weary, Though tears no longer flow; My eyes are tired of weeping, My heart is sick of woe.

You think I am crazy? You should meet my sister!

I hate two things: Comparing me with others and compromising my dreams for others.

Read : 135+ Instagram Bio for Girls

Always, always, always believe in yourself. Because if you don’t then who will, sweetie?

When I feel a little down, I put on my favorite high heels and dance.

She is the girl who is “moody” as well as “foodie”, So be ready to handle her mood swings along with her food swings.

Birthday Bio for Instagram

Happy Birthday! It’s your time to shine and go on. Celebrate, enjoy your cake, shout out loud your favorite song and put a clever Instagram birthday bio on your profile. It’s your birthday and no one can stop you from enjoying it to the fullest. This list of birthday bio for Instagram will be a part of the fun on your big day.

Sassy since birth.

Alive since (Insert here your birth date.)

Happy birthday, dear self.

I hope the birthday cake is as sweet as me.

Murder a cake every (Insert here your birth date.)

On this day, a queen was born.

I’m just a whole year more incredible.

I’m not getting older. I’m getting better.

Well at least I am not as old as I will be next year.

Gonna party like it’s my birthday…’cause it is.

Eating my cake and wearing it, too.

I don’t know how to act my age. I’ve never been this age before!

Found my birthday crown.

Read Also : 85+ My Birthday Captions

Keep calm because I’m the birthday girl.

Thank you, Mom for giving birth to this wonderful child.

It’s my party and I’ll cry if I want to.

Creative Instagram Bios

Describing you in one sentence? This where the need for being creative comes in. creative Instagram bios can make your Instagram profile look cooler, more attractive and more trendy. Check these short creative Instagram bio captions and see if they match your search.

I am rearranging my truths, Rewriting my soul.

The most you can expect from me is unconditional like.

Loyalty ● Dignity ● Morals ● A good heart ● A good character.

Don’t try to understand me with your logic, feel me with your soul.

Welcome to my Instagram feed, where people come to enjoy me.

good instagram bio

Life’s so Fun-tastic. Just Be Alive!

If I could sum up my life in one line I would die of embarrassment.

Have a seat, I’m expecting you!

I am not one to surrender better wave your flags and admit your own defeat.

An imperfect mess with a smile that is priceless and a body that is heartless.

Follow me and give me a reason to follow you.

Yes, I’m Hot but I’m not the one who’s causing global warming. So, stop checking my bio!

I am a life form evolved to live off movies, comics, video games, junk food, and snark.

Total computer geek. Married to a computer geek. Raising two future computer geeks.

By following me you will never do it wrong.

We all start as strangers, why confused?

I want to be known for what I am, black and white because I’m proud of both.

Follow as a friend and leave as a fan.

I’m the most original version you can ever get.

You can never get me out of your head.

I’m the rainbow that drives your clouds away.

Motto in life: keep away from idiots.

I like to be myself, and I don’t pretend. For instance, I don’t dress up for occasions; I am what I am.

Read More : Instagram Bio Quotes

Problems start with you, ends with ME.

Save trees! Avoid homework.

I’m a visionary with a vision so scary.

Best Instagram Bio to Get Followers

What use of an Instagram account without a huge follower base. Everyone wants followers. But the followers have many options to choose from. Well, give them a reason so they can never leave your profile without hitting the follow button. Put a bio in the profile that will draw them towards you like a magnet. How about these clever Instagram bio ideas?

Turn that blue follow button to white.

Just follow me. I will kill you by making you laugh.

Hi there! Follow me and I will follow you back.

You need to press that follow button to know my story.

Having you on my list will make me happy. Please follow me!

I am on a journey of life. Wanna come? Ahhgg! Press that follow button then.

Follow me and you will have a free subscription of a daily dose of sarcasm.

I think you’re too hot to follow me, let’s start!

I don’t need followers. But you seem like a nice person.

I’m the person your mom warned you about.

Oh, I am an angel, though sometimes I wish I was more of a devil.

Wanna be a part of my journey? Get on the boat.

I am just a girl chasing her dreams and having an amazing adventure.

If our journey is the same then why don’t you follow me to walk behind?

I’m just a boy, standing in front of the world, asking you to follow me.

Sometimes I just want to give it all up and become a handsome billionaire.

I am a bad boy. I don’t come across clearly to a lot of people, so I am bad for them.

You ain’t ever getting someone better to follow in this ragged world.

I know you’ll come back here. Why don’t you just follow me and let me reach you?

Hit the follow button and be amazed.

On my journey to fun-land follow me to join.

It’s good to leave a footprint wherever you go, so why don’t follow?

Surely, I’m afraid of heights but much more afraid of never flying.

Read More : 220+ Cool Quotes for Instagram

What does a movie worth without its audience?

Escape from the negativity, embrace the positivity.

I’m here to inspire the F out of you!

Instagram Profile Bio

Who doesn’t love to put a catchy bio on their Instagram profile? You can never imagine how just a one-liner can change the look of your profile. Have a look at these cool Instagram profile bios so you can find one to put it on your Instagram profile. Here, we have listed awesome Instagram profile bios just for your convenience.

Love me but leave me wild.

I will never turn around to see if you’re chasing.

Being a good person is also a mistake nowadays… People think you are fake.

I will break them before they ever have a chance to break me.

Tell me I can’t, then watch me work twice as hard to prove you wrong.

unique bio for instagram

If you don’t like me, don’t judge me. Nobody said you had to like me. Nobody.

I don’t give any reason for anyone to hate me. They create their own little drama out of jealousy.

Trust me! I’m friendlier than you think.

I’m a Basset Hound aficionado with a mouth like a Syphilitic sailor.

A man of mystery and power, whose power is exceeded only by his mystery.

Nothing more than a man who cared enough to try.

I’ve always done whatever I want and always been exactly who I am.

Don’t you just hate it when a sentence doesn’t end the way you octopus

A magic mushroom in the cow dung of the 21st century.

It’s my chaos that made me beautiful.

I have sufficient wildness to make me catchy.

Life is dumb and people are dumber.

I don’t procrastinate. I’m always on energy saving mood.

I can see you are a dreamer. You dream of becoming me.

I hope you’ll follow me to know the real me over Instagram.

If you have too many degrees, you’re probably a thermometer!

Read : Attitude Captions for Instagram

Sorry! I’m too busy now. Come back later.

Follow me right now. Because someday Instagram might not let you do this free.

What brings you here?

Funny Instagram Bios

Have you ever asked yourself how to gain followers on Instagram? The fact is, putting funny insta bios on your profile will definitely help you to get more followers on Instagram. Yes, it did for many people. Now, it’s time to check yours! Use your humor and choose the silliest one from below!

I laugh with many but don’t trust any.

Hey there! Instagram is using my Data balance!

Call me the one who got away because I’m always running.

I’m really not amusing. I’m just truly mean and individuals think I am kidding.

So if I fart while walking, does that give me extra horsepower?

If you don’t like me remember: its mind over matter. I don’t mind and you don’t matter.

Have my own hair and like ugly things.

I talk like a baby and I never pay for drinks.

There are two kinds of people in this world… And I don´t like them.

Absolutely awkward, proud nerd & geek, decreaser of world suck.

Do not judge me before you know me, but just to inform you, you won’t like me.

If I am not, may God put me there; and if I am, may God so keep me.

Follow me to prove that your choices are the best!

Following me will make you cute, wanna check?

A sky full of stars but why you staring at me?

I’m not telling you to follow me but my heart insists.

My property will be taken up by those who will follow me on Instagram.

I’m the hottest but not the cause of melting ice in Antarctica.

Don’t look at those sad eyes on my happy face, you will be caught.

I’m not for everyone but maybe for you!

The more you will follow me, the more I will love you.

Hey… is it me, you looking for?

Read : 250+ Funny Captions

Why Instagram? Because there is no place for your photos to live and be seen.

You’ll not find my CGPA here, nerd!

I’m more beautiful than what you see and more savage than what you think.

Cute Instagram Bios

People are always in love with cute things. In case of following you on Instagram, nothing will attract them as much as cute Instagram bios. Check out our cute bio list for Instagram and surely you will say that these are the cutest Instagram bio to get followers.

The one who knows how to move on.

Being weird is the side effect of Awesomeness!

Only a cupcake searching for a stud biscuit.

Always laugh when you can. It is cheap medicine.

Hustle until your haters ask if you’re hiring.

instagram profile bio

I know, I’m lucky and you will follow me.

Just keep calm and follow me to be stress-free.

The most beautiful makeup of a woman is passion. But cosmetics are easier to buy.

I don’t care how busy I am – I will always make time for what’s most important to me.

99% of the time my brain is thinking blah, meh, why, huh, WTF, food, and computers. The other 1% I’m usually asleep.

I am building a fire, and every day I train, I add more fuel. At just the right moment, I light the match.

I’m just going to go live life. I’m going to go enjoy life. I have nothing left to hide. I am kind of a free person, a free soul.

I’m fabulous. I’m an incredible dresser, I’ve got buckets of money, I’m a hoot and a half and I got a killer rack.

Follow me or not Instagram will always lead you to me.

You will get the free subscription of unlimited sarcasm, just follow me.

I’m a funny dude hoping to make you smile with the cute Instagram post.

I’m just a shy guy asking out you to be friend.

Follow me until you get what you deserved.

Read More : Best Captions for Instagram

I spread motivation voluntarily. Welcome if you need some.

I’m too good at converting oxygen into carbon dioxide.

I’m mysterious and magical at the same time.

Bio for Instagram will reflect your personality, your taste, and attitude. So make them unique, catchy and striking. Also, it’s never too let to try some new one on your Instagram profile. We hope you will be happy to use our Unique Bio for Instagram from above that is fresh and created by our editorial authors.


Swag Bio for Instagram - Short, Classy & Trendy

Instagram Bio: 10+ Ideas and Examples for Amazing Instagram Bios in 2021

Photo of Kyra Goodman

Writing a good Instagram bio seems so darn simple, doesn’t it?

Well, only until you actually sit down to do it, that is.

Because the moment you begin, you quickly realize that there’s more to it than just adding a line about yourself and your contact information.

In this guide, you’ll discover more than 10 ideas, tricks, and examples of good Instagram bios to help you create an amazing bio for your brand.

Ready? Let’s take it from the top, then.

What is an Instagram Bio?

The Instagram bio is a section of your overall profile, located underneath your Instagram username, where you can list information about yourself or your business.

And it’s what you include there that can make or break the first impression someone will make about you.

Overall, the bio should include a short description of you or the business, your contact information, any hashtags that are relevant to you, emojis, if you want, and of course, your website URL.

The problem? How to put it all together to make a lasting and good first impression…

How to Create a Good Instagram Bio

We’ve all seen those Instagram bios that stop us in our tracks—the ones that are so cleverly written they make us want to instantly follow that account.

“That’s what our brand’s Instagram bio needs to be like,” you tell yourself as you continue to admire that profile.

But, here’s the truth: Writing about yourself or your own brand is hard.

Even the most clever writers struggle with crafting a solid bio. And, that challenge becomes even tougher when you only have 150 characters to get your point across—all while being impactful and engaging.

Are your palms sweaty yet? We don’t blame you. Knowing just want to put in your brand’s Instagram bio is tough.

Fortunately, there are some key tips you can put into place to craft good Instagram bio that’s just as attention-grabbing as the ones you always admire.

Instagram for Business 101

Why Your Instagram Bio Matters

Before you roll up your sleeves and get into the Instagram bio ideas and tips we’ve got for you, it’s important to understand the role that your Instagram bio plays in your overall strategy.

Yes, your Instagram bio is short. But, it’s still important.

Think of your bio as the elevator pitch for your entire account. It shares who you are and what you do. That’s important information for users to know when they’re deciding whether or not your account is worth a follow.

Think about it this way: Would you want to engage in a continued relationship with someone who shook your hand, said his or her name, and then that was it? Probably not.

The same holds true for your Instagram bio—it’s your chance to introduce your brand and make a positive impression that encourages people to hit that “follow” button.

How to Write a Damn-Good Instagram Bio

Alright, so a good Instagram bio is crucial. But, how can you piece together a solid one for your own brand? Here’s what you need to know.

#1: Keep it Simple

Let’s start with the basics: The name that appears at the top of your bio.

While it’s tempting to branch out and get creative there, it’s best to list the actual name of your brand.

So, for example, you should list “Pinecone Outdoor Outfitters” instead of something catchy like “All About the Outdoors”.

Why is this important?

When interested people seek out your brand on Instagram, they’re probably going to use your name.

If that doesn’t appear there, you won’t show up in the results—and, rest assured, people won’t spend a ton of timing looking for your account if you don’t immediately pop up.

If you do want to get a little more creative with your Instagram name, you do have one solid option.

Check out this example from Headspace (mindfulness app):

Good Instagram Bios Ideas.

Outside of your name, you should aim to keep the entirety of your bio relatively simple and straightforward as well. As we mentioned, it’s your digital elevator pitch—meaning you want to get to the gist of who you are and what you do. This doesn’t need to be a long-winded manifesto.

Just ask yourself this one simple question: What would you say if you were shaking someone’s hand and introducing your brand at a networking event?

That simple inquiry will help you zone in on those important details that you should be sure to touch on within your bio.

#2: Zone in on Keywords

You know the importance of keywords. While they aren’t searchable within your Instagram bio the way you might expect them to be, including some keywords relevant to your audience and your niche can be helpful.

Grab a notepad and jot down some words that people would be looking for that relate to your brand, products, or services.

By identifying and then including some of these more obvious words that your followers might expect to see, you make it that much more clear who you are and what you do. When you do that? Your target audience will be able to recognize when they’re in the right place.

#3: Don’t Be Afraid of Emojis

While some people deem them unprofessional, emojis can be a great addition to your Instagram profile.

Not only do they help to add some personality to a block of text that could otherwise be a little stiff, they also help to break up your text and make the entire bio easier to read.

“I always love seeing emojis in an IG bio,” shares Lindsay White in an article for Huffington Post , “Mostly because it’s unexpected. In a world of business, seriousness, and corporate talk, it’s nice to see emojis where they would normally not belong.”

So, don’t hesitate to incorporate a few fun graphics in your own bio. It’s a fun touch that helps you stand out.

An image showing an Instagram profile page.

And don’t forget to use emojis in your posts as well! Sked Social makes it super convenient to add them to your post captions and first comments while scheduling your photos, videos, and carousels to post automatically .

#4: Leverage Your Link(s)

If there’s one thing that frustrates marketers, it’s how strict Instagram is with clickable links.

In fact, your bio is the only place where you can include a link that your followers can actually click.

With that in mind, you want to make the most of it.

Your website homepage is an obvious choice—and, in many cases, it’s also the best one.

However, if you want to mix it up why by adding more than one link, use Sked Link to direct followers to additional links.

Many brands also opt to frequently switch out the link they include in their Instagram bio to have it point to something specific—such as a new blog post for example.

Then, in the caption of a new Instagram post, they’ll write “link in profile” as a workaround to direct users to that specific page.

This can be effective. But, it’s worth it to note that Instagram’s algorithm means that users’ feeds no longer appear in chronological order.

So, if you’re frequently switching up your bio link, your Instagram posts might be directing some users to a link that is no longer there.

The good news is though, if you’re a Sked user, you can use our Sked Link feature to set up a multi-link landing page.

With Sked Link, we do all the heavy “linking” for you. Simply place your unique Sked Link in your bio to share more than 1 link with your followers.

Your Sked Link dashboard consists of three main sections – build, design and integrate. All of which come in very handy to create that killer Sked Link for driving more traffic, sales, newsletter sign-ups and opportunities.

One of Sked Link’s best features is the ability to add your Facebook Pixel and Google Analytics ID on your personalized Sked Link. This is fantastic for remarketing purposes and tracking the traffic you’re attracting to your Sked Link directly from Instagram.

TIP: While you won’t find a lot of flexibility in terms of linking on Instagram, by switching over to a business profile , you can include buttons that allow users to get in touch with you—meaning you’ll have more direct calls to action and clickable functions within your profile. Not that’s a good Instagram bio tip!

An image of a profile page on the social network.

#5: Use Your Branded Hashtag

A good Instagram bio isn’t complete without a brand-specific hashtag. With that hashtag in place, users can tag their own photos so that the brand can see them—and potentially even repost them on their own Instagram account.

It’s called user-generated content .

And, it’s not only helpful for engaging your users, but it also helps you to fill up your own Instagram feed with photos you don’t need to create yourself. It’s a win-win.

And if you do have a branded hashtag, include it in your Instagram bio. It’ll serve as a constant reminder to your followers about what hashtag you’d like them to use, while featuring it in an easy-to-reference place where they won’t have to go hunting for it.

Another screenshot of the app's interface.

NOTE: For whatever reason, hashtags that you include in your bio aren’t clickable on mobile. But, they are using Instagram’s web interface.

#6: Be Human

This tip is especially important to keep in mind when you’re writing an Instagram bio for your brand—rather than one for an individual account.

Companies have a way of seeming somewhat far-away and untouchable. But, when marketing on social media, you don’t want that to be the case. You want to seem personable and relatable.

For that reason, skip the stiff, corporate speak or slogans and write a bio that is a little more warm, friendly, and captures your brand’s voice.

People will be much more willing to interact with your account if you don’t seem like a rigid salesperson all the time!

Over to You

Even though it’s only a measly 150 characters, good Instagram bios are your path to success on Instagram.

But, even so, crafting a good Instagram bio for your own brand can be deceptively tough. Fortunately, there are a few tips you can implement to remove some stress from the process and come up with a bio that you can be proud of. In order to do so, remember to:

Put those tips into play, and you’re sure to piece together an Instagram bio that’s equally as awesome as those ones you always admire.

Now that you know how to craft a good Instagram bio, start carving out hours in your social media workflow by signing up for Sked’s 7-day trial . Our all-in-one Instagram scheduler allows you to automatically post images, carousels, Stories, videos and more. Tag locations, users and products and manage all your hashtags in one place to save 5+ hours every week.

Get a Sked start with a free trial

Try our amped up all-in-one platform free for 7 days. Get full access and see how absolutely easy it is to rock your visual marketing plans from here on out!


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    Your Instagram bio can consist of so many different things. If you're a proud alumni or a newly-enrolled student so proud that you got into your dream school, you can show love to your alma...

  7. How to write a personal bio + 20 personal bio examples

    A personal bio is a short, concise summary of your professional life, personal life, or a combination of the two. It's a good way to introduce yourself online to a potential employer, client, or just your contacts/followers.

  8. 20 of the Best Professional Bio Examples We've Ever Seen

    Your bio should include important professional roles and achievements. It's also valuable to add passions, personal interests, and how you bring your values to your work. Finally, your bio should give your readers a chance to get to know you. So, it should reflect your personality. First-Person Bio vs. Third-Person Bio

  9. Best Photography Bio Ideas for Instagram

    Here are some creative bios for your extraordinary photos. Exceptional images deserve an exceptional presentation. Photo Click Meets Perfection. Your image, your focus. Shoot the inlaws, frame the wife, hang the kids. Capturing Life's Priceless Moments. Looking Twice. Redefine Capturing. New Memories, New Life.

  10. 310+ Best Instagram Bios For Personal Chefs [2023]

    Your Instagram bio is the first thing your followers will see - it should be unique and tell users exactly what you do and who you are. We understand how difficult it can be to craft a compelling Instagram bio, which is why we curated a list of the best personal chef Instagram bios.

  11. 10 Instagram Bio Ideas + 13 Tricks to Stand Out [TEMPLATES]

    A bio on Instagram is a description of your account that can be up to 150 characters long and sits at the very top of your profile page, next to your profile picture. It's a snapshot of your Instagram account and a quick way to show users who you are and what you're about.

  12. How to write a bio yourself + 28 best bio examples

    This type of bio is often used on professional networking sites like LinkedIn, Twitter, Instagram, etc., or when you're speaking at an event. 4. Personal bio A personal bio is used to introduce yourself to new people. You can put it up on a website, in an email, or even in a physical letter.

  13. 30 Perfect Instagram Bio Ideas To Use Now (2023)

    To edit your instagram bio, head to your instagram app and tap the thumbnail of your profile picture at the bottom right. On the next screen, you'll see an "Edit profile" button, which will take you to your bio section.

  14. 184 Best Instagram Bio Ideas, Examples & Templates

    Sometimes a few words can say a lot more about a person, business, or brand than a full bio with emojis, offers, links, and more. PPC Influencer Joe Martinez's Instagram bio is a great example: #Family, #StarWars, @paidmediapros, #Vinyl in that order. Here are some more simple Instagram bio ideas to consider, if it matches your brand voice.

  15. Creating a Killer Instagram Fitness Bio (+3 Examples We Love)

    Max_swoll_. Max1swoll. Max Swoll - Personal Training. Max Swoll - Body Coach. Max Swoll - Build Muscle. I help skinny people to build muscle without lifting weights. I help people like you to lose weight without breaking a sweat. We help athletes to up their game through proper nutrition.

  16. 250 Best Instagram Bios That Will Really Make Your Profile ...

    You can make these Instagram bios extremely professional by adding interesting and compelling bio with the help of our Instagram bio ideas to get you started. There are certain necessary details such as your city, links to other social media handles and blogs, and even your date of birth are mandatory to look your insta bio captivating.

  17. How To Write a Personal Bio That Draws Attention

    It is best to keep this type of personal bio between 300 and 500 words. Shorter bios are meant to capture the reader's attention and encourage them to read the rest of your resume. Keep it simple and engaging. If you are writing your bio for your professional website, it should be around 1,500 to 2,000 words.

  18. Help Center

    Instagram app for Android and iPhone: Tap or your profile picture in the bottom right to go to your profile. Tap Edit profile at the top of the screen, then tap Bio. Write your bio and add the URL to your website. Tap Done (iPhone) or (Android).

  19. 5 Instagram Bio Ideas for Business (+ Examples)

    What is an Instagram bio? An Instagram bio is a description of your business that sits at the top of your Instagram profile. It can only be up to 150 characters, so you want to be concise, sharing what your business does and who it serves in as few words as possible. Take a look at our own Instagram bio to get an idea of what this might look like:

  20. How To Make A Good Instagram Bio [Attractive And Perfect]

    Your name can be inserted in the bio section. This is surely a quick trick to improve your Instagram bio that not a lot of accounts use. 3. Add Relevant Keywords Into Your Bio While keywords does not help to appear higher on Instagram search like the Account name and the Username does, it is still relevant to think about adding them.

  21. 40+ Instagram Bio Ideas to help you stand out in 2022!

    Here are a few CTA ideas you can use in your Instagram bio (and a few emojis to go with it.): To direct them to your website: "Find out more on my website 👇" and add your link below. Send them to your YouTube channel: "Watch my video to find out how" 📽 and add your YouTube link.

  22. 125+ Bio for Instagram

    This list of birthday bio for Instagram will be a part of the fun on your big day. Sassy since birth. Alive since (Insert here your birth date.) Happy birthday, dear self. I hope the birthday cake is as sweet as me. Murder a cake every (Insert here your birth date.) On this day, a queen was born.

  23. Instagram Bio: 10+ Ideas and Examples for Amazing Instagram Bio in 2021

    Well, only until you actually sit down to do it, that is. Because the moment you begin, you quickly realize that there's more to it than just adding a line about yourself and your contact information. In this guide, you'll discover more than 10 ideas, tricks, and examples of good Instagram bios to help you create an amazing bio for your brand.

  24. Ame Bibabi Official on Instagram: "Need a personal trainer? 😚

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