personal bio instagram

Driving traffic through the link in your Instagram bio is still one of the most effective ways to make sales from Instagram. Taylor Loren, in an edited excerpt from the course How to Make Money on Instagram

Click to jump and browse bio ideas for each industry:

Fashion/apparel

Beauty/skincare, technology/electronics, food and beverage, miscellaneous, 1. campbell cole.

2. Manitobah Mukluks

Footwear brand Manitobah Mukluks has an Instagram bio with a carefully curated visual aesthetic. Complementary Instagram bio photos and Stories thumbnails give it a clean, on-brand look. It also shares fun emojis, its branded hashtag, and custom clickable links to contests.

3. KaiKini Bikinis

KaiKini Bikinis makes major use of the Stories real estate, giving followers an inside look at its product and how it’s made, and a guide on how to choose the right suit for their needs. The bio also succinctly tells followers about upcoming events and sale items.

4. Johnny Cupcakes

Johnny Cupcakes gives followers a peek into founder Johnny Earle’s everyday life, building an authentic, personal connection with consumers. Social proof in the form of a nod from the Boston Globe and plenty of emojis give this Instagram bio the perfect balance of business and fun.

5. iHeartRaves

iHeartRaves also favors the use of emojis, which are particularly appealing to their younger, music-festival-going audience. The apparel retailer puts emojis in the titles of its Stories, which promote events, product collections, and giveaways. Its bio includes a branded hashtag and a link to shop for items posted to Instagram.

6. Patrick Adair Designs

Patrick Adair Designs has a more subtle approach to emojis, using arrows to direct users’ eyes to its Linktree URL. It uses Stories to go behind the scenes and show off the custom, handmade process that goes into its rings.

7. Beth Macri

Beth Macri ’s jewelry is also custom and, like Patrick Adair, its Instagram bio has emojis that direct users’ eyes to the main Linktree URL CTA. Here, the Instagram bio also has a CTA to get customers to share their content via a branded hashtag, which Beth Macri can then repurpose for its own marketing initiatives.

Blume ’s creative Instagram bio is concise, witty, and targeted at women, using flag emojis to show where they can buy products in-store. Also, Blume expresses its visual aesthetic with on-brand colors and style. The Linkin.bio link sends people to a page where they can also shop online.

9. Poo-Pourri

Unsurprisingly, Poo-Pourri has one of those funny Instagram bios featuring the poo emoji right in its profile name—but there’s more to it than that. The voice conveyed in the copy is completely on brand, matching the humor of its overall brand voice. A simple Linkin.bio link takes users to a page where they can learn more about and purchase products featured on Instagram.

10. Rocky Mountain Soap Company

Rocky Mountain Soap Company Instagram Bio

Rocky Mountain Soap Company uses nature-inspired emojis, in keeping with the company’s products. The Linktree link takes you to a page where you can engage in more content, get a freebie, or shop the full online store. Stories highlight the brand’s commitment to sustainability and in-person stores and events.

11. ColourPop Cosmetics

ColourPop Cosmetics uses its Instagram bio to share a branded hashtag and remind users that its products are cruelty-free—in part by including a cute animal emoji. It also let visitors know where else they can find the brand, via Tik Tok, where ColourPop shares beauty tips and tricks.

12. Love Hair

Love Hair mostly dedicates its Stories to highlighting product collections, though it also shares tips to help customers better care for their hair. It reiterates the benefits of its products, includes a branded hashtag, and drive users to its website homepage.

13. Master & Dynamic

Master & Dynamic uses striking imagery on its website, and its Instagram is no different—the brand’s Stories thumbnails instantly jump off the screen. Stories highlight individual products, and the bio is simple and clean—just like M&D’s imagery. The website’s URL is also included for users who want to browse more.

14. Quad Lock

Quad Lock has a uniform, icon-based approach to its Stories thumbnails, with black backgrounds and striking white graphics. Its bio highlights its free shipping policy and promotes Quad Lock sister brands. Emojis direct users’ eyes, while a branded hashtag encourages social sharing and offers a chance to be featured. The bio also drives followers to a Linktree landing page.

15. Studio Proper

Studio Proper , which also sells cases for phones and electronic devices, uses the inverse for its Stories thumbnails: a white background with black illustration. Here, the Instagram bio is sans emoji, creating a clean and simple aesthetic. The bio features the brand’s tagline, a brief description of its products, a cross-promotion to its B2B channels, and a website URL.

16. Zero Gravity

Zero Gravity , the third phone case company on this list (each of which offers its own completely different approach), doesn’t skimp on the emojis, even using one to title a Stories collection. This is the first instance in this list where an email address is included. Making customer support easy to access signals to existing and potential customers alike that doing business with ZG would be a positive experience.

17. Port of Raleigh

Port of Raleigh uses its Instagram bio to describe what it offers in terms of products, as well as where customers can get them: online or at their bricks-and-mortar location (complete with store hours). Stories highlight retail spaces and commonly asked questions, as well as clips of other beautifully designed spaces and events in the Community Highlight.

18. St. Frank

St. Frank leads its Instagram bio with a form of social proof: Vogue magazine giving the brand praise for its textiles products. The brand also uses the bio to promote its ethical practices, brick-and-mortar locations, and free shipping policy. It regularly changes out the link—in this example, it’s promoting its main site, where people can check out new products and sign up for a mailing list.

Like St. Frank, Hem uses its Instagram bio space to promote its brand promise and mission. It also updates its bio to promote in-person events. Hem’s Stories are curated product collections and design inspiration.

20. Floorplan Rugs

Floorplan Rugs uses its Instagram bio space largely to promote its bricks-and-mortar locations. It keeps things simple, with the ultimate goal of driving Instagram traffic to become foot traffic at its sister store in L.A.

21. Au Lit Fine Linens

Au Lit Fine Linens has a clean, simple brand—and its Instagram bio reflects that. Simple graphics on a muted background make up the thumbnails for its Stories, which curate gift ideas, new products, behind-the-scenes content, and more. “We change the way you sleep,” promises the brand. It uses its clickable link to promote new blog posts, which it updates regularly.

22. Perfect Keto

Perfect Keto seems to use emojis for one reason: to draw users’ eyes to the area it wants to emphasize. The first points to its mission statement and the second to one of its new products. (This URL in particular is for a new product.) Story collections include healthy Keto tips and motivation, podcasts, and recipes.

23. Ugly Drinks

Ugly Drinks has an Instagram bio and presence that’s anything but ugly. The list-like approach makes it easy to read each of the points, emojis match the playfulness of the brand, and there’s a branded hashtag encouraging users to follow and share. Social proof is offered by mentions of Quartz, Forbes , and Bustle, and where the brand donates profits to. The link takes users to a page where they can purchase its box.

24. Skinny Teatox

Global brand Skinny Teatox uses its Instagram bio to remind followers of the advantages of shopping with it: all-natural products and fast shipping. It also incorporates social proof: “Thousands of happy customers” means its product has worked for many, and it can work for you too. The CTA is strong and in all caps, drawing attention to it and driving users to the main homepage.

25. Press London

Press London ’s Instagram bio reads like a list of bullet points, which is ideal for a quickly scrolling mobile audience. The Stories thumbnails match the branded green color of the main profile picture and feature simplistic illustrations.

26. Faucet Face

Faucet Face sells water bottles, but its Instagram bio is about more than just that. It uses emojis and messaging that shares the brand’s mission to make the world a healthier place for humans and the environment alike. Stories highlight the brand’s story and how it lives its mission, health and wellness tips, footage from events, and ideas on how to give back to the community.

27. Two Wheel Gear

Two Wheel Gear has five core elements in its Instagram bio: tagline, description, UGC CTA, social proof, and Kickstarter link. What’s most interesting here is the way it goes about social proof. Rather than touting a quote from an industry publication, Two Wheel Gear highlights the author of its blog, Joe Meissner, who is an influential figure in its niche. This brings the community full circle, and followers are more likely to trust the brand and its content.

28. The Giving Manger

The Giving Manger sells a unique product: a DIY manger kit for families to make together during Christmas. Though it sells just a single product, the brand has used its Instagram bio in a number of ways: a heart-warming and emotional appeal to users, simple emojis, and website URL. Stories give a look into how the product works, the book that comes along with the kit, and tradition ideas to start with your family.

29. Holstee

Holstee is a bright and playful brand, and its bio reflects that. However, instead of relying on the use of emojis, Holstee uses a short bio to express its unique offering. Its Linktree link leads to its tools, products, membership sign-up, and more. Its Stories feature bold, solid-color thumbnails for a unique but appealing aesthetic.

30. Pure Cycles

Pure Cycles has a few key elements that make itsInstagram bio one of the best: light use of emojis, well-designed Stories thumbnails, and link to its website. Like some of the other examples, it also shares a support email address, along with a CTA for customers to post UGC with its hashtag.

Before we get into how to make the best Instagram bio , let’s take a look at the elements that make up this part of your profile.

1. Profile photo

Your profile photo is one of the first things people will notice in your Instagram bio. Make sure you use a photo that:

A business’s logo is often perfect for their profile picture. Keep in mind the minimum profile picture size is 110 x 110 pixels. Stay below 200 x 200 so visitors don’t see a stretched or blurry photo when visiting your profile.

2. Username and display name

Your username or handle is one of the most important aspects of your Instagram bio. It’s located at the top of the bio, and determines how people search for your brand. Use your business name if possible. If it’s already taken, make sure that the first part of your username includes your brand name, then add a small detail about your business to make your handle unique (e.g. @yourbrand_us, @yourbrand_men).

You can also add a display name, which will appear below the username and photo in your Instagram profile. Use this field to write out the full name of your business, complete with capital letters and spaces.

3. Description

Your profile description is the core of your Instagram bio. Here’s where you have the opportunity to showcase your brand, sum up your mission and products, and encourage customers to take action. Keep in mind you’re limited to 150 characters (that’s less than a tweet), so keep your description as simple and straightforward as possible.

4. Clickable URL

Only one clickable link is available within the bio of your Instagram profile. Here you can add a link for followers to visit your website, a Messenger bot, a specific campaign, or anywhere you want to drive traffic.

Since the vast majority of Instagram users are on smartphones, it’s important to make sure your bio link is optimized for mobile devices. Shopify’s free Linkpop “link in bio” tool allows you to create a custom URL, connecting your Instagram followers to a mobile-friendly, curated page of important links like your online store, content, products and more.

5. Business category

The Instagram Category section shows up under your business name and is generated by the category you’ve chosen on a linked Facebook page. (To choose a business category, log into Facebook and click the “Edit page info” button under your About section.) Choosing your business category will give visitors a better, immediate idea of the products you offer.

6. Call-to-action buttons

Call-to-action (CTA) buttons are a huge part of a good Instagram bio. When people visit your profile, you may want to give them an easy way to contact your business. You can add a few different action buttons depending on your business type:

7. Story Highlights

Story Highlights are groups of Stories you can present as clickable thumbnails on your Instagram profile. Once you post a Story, you can save it to Highlights that will display in your bio. You can also save Stories in an archive and use them for future Highlights.

Highlights are made up of two parts:

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How to create the best bio for Instagram

Since you only have a limited number of characters at your disposal, there are a handful of objectives you need to prioritize in your bio before you start optimizing the rest of your profile.

1. Tell profile visitors who you are and why they should care

However you choose to express it, the first thing your bio needs to accomplish is explaining what your business offers and who you serve.

When new users discover you on Instagram, you need to quickly give them the info they need to stay interested. As on most social media platforms, you won’t have a user’s attention for long, so use concise copy that gets your point across quickly.

For many brands, such as Knix in the example below, that means explicitly spelling out who they are in clear and simple terms.

Your bio doesn’t need to rely solely on text. You can make it stand out by using:

2. Use clickable tags to promote branded hashtags and sister accounts

The link in your bio isn’t the only thing visitors can click on to learn more about you. If you have a branded Instagram hashtag , include it in your bio to draw clicks and take interested users to an Instagram feed of branded or user-generated content. Just type it in your bio as you would any hashtag.

Pura Vida Bracelets , for example, uses a clickable tag in its bio to promote the branded hashtag #PuraVidaBracelets.

This actively encourages customers to create a new post, use the branded hashtag in their Instagram captions , and share photos of themselves wearing their bracelets. Branded hashtags are also searchable, which provides a variety of benefits, such as:

Fashion Nova is a fantastic example of a brand that uses mention tagging well in its bio. It has separate Instagram profiles for its men’s and plus-size sub-brands.

By tagging these Instagram accounts in its main profile, Fashion Nova ensures it sends users to the accounts with the content and products best suited to them.

3. Include a call to action

Featuring a call to action in your bio’s copy can be a valuable addition. Strong CTAs significantly increase the likelihood users will take the action you’re describing, because they explain exactly what to do and how to do it.

There are a number of different actions you can prioritize in your bio (you can even squeeze in a couple of different CTAs) so consider what would be most valuable to your business and make room for that.

Here are some approaches you can take with your CTAs:

Leesa , for example, has two CTAs in its Instagram bio: one encouraging users to share and tag it in content and the other driving users to click the link and learn more about its products.

No matter the CTA you use, there are a few best practices to keep in mind:

Keep in mind that you can adapt your bio to promote special events, like a seasonal sale, contest, or upcoming trade show. You can always swap in new CTAs and links to prioritize limited time offers or events.

4. Make the most of your bio link

With swipe-up Story links and Shopping on Instagram , there are plenty of options to drive traffic to your site. But your Instagram bio link is still a valuable opportunity to send profile visitors to any page you’d like them to visit—whether it’s a Kickstarter campaign, a YouTube video, or your latest blog post.

Many brands link out to their website’s homepage by default until they have the chance to promote something specific, like this example from RT1home :

You can also link to:

Just be sure to adapt your bio copy to incorporate a CTA for your new link when you add one.

If you want to track how effective your bio link is at driving traffic relative to other Instagram sources, you can use a URL shortener like Bitly , along with UTM tracking, to measure click-throughs.

Whatever you choose, keep your goals in mind and how you’ll achieve them in your business profile and content. You can change your bio link as often as you want and increase its effectiveness by letting users know in individual posts and stories to check out your bio link for more info.

5. Adding “Action Buttons” to help users reach you

Speaking from experience, it’s extremely common for users to contact you after they come across your brand on Instagram.

Sometimes they’ll send you a direct message, but if that’s their only option it can quickly become hard to manage. That’s why it’s important to direct customers to your preferred channels, whether it’s a phone number, email, or even directions to your store if you have a physical location.

Filling out your contact information on Instagram shifts most of this responsibility from your written bio to the appropriate “action buttons” that customers can easily find when they visit your profile.

You can do this by editing your profile and tapping Contact Options.

From here, you can enter contact information or channels that make it easy for customers to reach you, such as:

People will use the contact information you provide, so only enter information for customer service channels you actually support. If you don’t have a phone line dedicated for customer support, don’t add in your personal phone number just because you want to have something there.

This contact info will appear as clickable buttons on your profile when viewed through Instagram’s mobile app.

6. Enable Shopping on Instagram to showcase your products

You may have noticed the Shop action button in some of the examples above.

The Shop tab will appear by default after you set up Shopping on Instagram and start tagging images with product tags. You can easily set this up in your own Shopify store.

The Shop tab is also home to all the content featuring your product tags, giving users the opportunity to shop your collection through the photos you’ve posted. They can tap on any of these photos to view them and to learn more about the products featured and tap once more to visit the product page on your website to make a purchase.

Try to only use product tags on photos that clearly show off your products in order to create a carefully curated gallery under your Shop tab. Here’s what the Shop tab looks like for the Lucky Tackle Box Instagram:

7. Curate Highlights for your profile

Instagram Stories are an essential part of Instagram marketing, and Story Highlights give them a longer lasting presence on your profile. Highlights allow you to save individual Stories into different “highlights,” which you get to name and organize as you see fit.

These Highlights will live in your profile indefinitely, right underneath your bio, above your feed, and when clicked will show the saved Stories one after another. United By Blue has Stories curated for product collections, its environmental cleanups, its online store, news, and press.

Not only will your expired Stories of the day be given a longer lifespan, but you’ll be able to feature content that strongly represents your brand at the top of your feed, where users are most likely to see it.

This gives you a chance to control the narrative, and even produce Stories with the express purpose of turning them into Highlights.

Creating Highlights is easy:

There are countless ways you can organize your Highlights, but some of the more common themes include:

8. Share a "social media only" promo code

To give followers extra incentive to jump over to your site and make a purchase, consider putting a coupon code in your bio. Nutriseed does this in its Instagram bio, offering followers 10% off their first order.

Discounts and promo codes are proven conversion drivers. Not only do they drive users to your site to make a purchase, they also give you a more accurate way to track these conversions. Use a code unique in your Instagram bio so you can see exactly how many sales you’re driving.

Then dig deeper into the data and see what those people are buying. Use those insights to inform your Instagram strategy. If there’s lots of interest in a particular product, do a Q&A on your Stories about it. Partner with a local Instagram influencer to promote your brand. The possibilities for insights truly are endless.

9. Leverage IGTV

IGTV is an extension of Instagram that lets brands create videos up to an hour long (versus 60 seconds with a standard video post). These IGTV streams happen live and are then published to your main page so users can tune in later.

Kylie Cosmetics has built a strong loyal base of customers largely thanks to the influence of social media. The makeup brand frequently uses IGTV to publish makeup tutorials by founder Kylie Jenner and outside influencers.

Though product tutorials may seem a straightforward strategy, brands are also pushing creative boundaries with IGTV. Bacardi, for example, used it to create a music video with Grammy-winning artists—it even gave followers the role of director, allowing them to be a part of the process.

You might not be ready to make a full-blown music video, but there are tons of other ways to use IGTV to enhance your Instagram bio:

Create a great Instagram bio for your brand

As you build relationships with others on Instagram and post new content for your current followers, be sure to check our tips on how to get more Instagram followers and what to post on Instagram . Users are bound to visit your profile out of curiosity or for a quick update about your small business.

With these Instagram bio ideas in hand, you can make a strong first impression on behalf of your brand and convince visitors to stick around for a while, or even follow along.

Ready to create your first business? Start your free trial of Shopify—no credit card required.

Instagram bio faqs, how many characters are in an instagram bio.

The Instagram bio character limit in 2020 is 150 characters. That seems like a lot of room for your content, and it can be, but your word choice must be concise and impactful .

How do you put a clickable link in an Instagram bio?

To add a link to your Instagram bio:

How do you center an Instagram bio?

To center your Instagram bio:

The amount of spaces you add to the text will dictate if it gets centered or not. If not, go back to Notes and adjust the spaces as you like.

How do you edit an Instagram bio?

To edit your business information on Instagram:

How do you add a location to your Instagram bio?

To add the location of your business on Instagram:

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The 184 Best Instagram Bio Ideas, Quotes & Templates

If they say a picture is worth a thousand words Then I say how in the heck Do you encapsulate your entire Instagram account In 150 characters or less.

This 147-character conundrum plagues people and businesses everywhere trying to perfect their Instagram bios.

If only such an account existed…

But the struggle is over. Read on for over 180 Instagram bio ideas so you can come up with something you love and move on with your life—including tips, templates, quotes, real examples, and even ready-made copy/paste bios.

Table of contents

Creative Instagram bio ideas

Cute instagram bio ideas, simple instagram bio ideas, funny instagram bio ideas.

If you’ve looked around at other Instagram bio ideas posts, you’ve probably seen the “Be a warrior in a world of worriers.” Yawn. Brand Coach & Stylist @Pinkpompombyjen gives us a creative alternative:

creative instagram bio ideas - pinkpompombyjen

🙋🏻‍♀️ Helping your brand become a flamingo in a flock of seagulls

Here are some more creative Instagram bio ideas to help you flamingofy your account.

Have fun with prepositions

List your ingredients

Declare what your account or business is not…

Variations on a theme

More creative Instagram bio ideas

Need some word inspo?

📗 Free Guide >> The 120 Best Words & Phrases for Marketing With Emotion

Instagram is one of the most popular social media platforms for fashion, lifestyle, and mom bloggers, but cute bios aren’t only for them. There are plenty of ways to add a touch of charm and delight to yours. Take goldieblox, for example.

cute instagram bio ideas - goldieblox rhyming

Alliteration

Parentheses

[Doing something], one post at a time

More cute copy/paste Instagram bio ideas

You know what they say, less is more. Sometimes a few words can say a lot more about a person, business, or brand than a full bio with emojis, offers, links, and more. PPC Influencer Joe Martinez’s Instagram bio is a great example:

simple instagarm bio ideas - milwaukeeppc

#Family, #StarWars, @paidmediapros, #Vinyl in that order

Here are some more simple Instagram bio ideas to consider, if it matches your brand voice .

Short lists

X solves everything

Your product

More simple copy & paste Instagram bio ideas

Clever Instagram bios

With over one billion monthly active users and only 150 characters, if you can manage to be clever in an Instagram bio, then power to ya. Or if you aren’t looking to get more Instagram followers , take Megan Brame’s approach and just tell people to go to your website.

funny instagram bios - i'm not here i'm there

Here are some more clever Instagram bio ideas.

Share mind-blowing questions or statements.

Make references in your bio that only people in your niche would appreciate…see who DMs you

End a common statement with something

Get clever with your name or business name

More clever copy/paste Instagram bio ideas

The funny thing about funny Instagram bios is that it’s all in the details. Had Moosejaw put an exclamation point after “Just ask our moms” or even ended the bio with that statement, I’d have just dismissed it. Instead, it makes me chortle.

funny instagram bio ideas - moosejaw madness

Here are some more funny Instagram bio ideas:

One statement that says it all

Flip a cliche phrase

Making history…or maybe just [something here]

Really good excuses

Go for self-deprecation

More funny copy/paste Instagram bio ideas

Cool Instagram bio ideas

Cool is versatile. There are cool ways to impress people, express yourself, raise awareness about something, and inspire your followers. Maybe it’s because I’m an athlete myself, but I find adidas’ Instagram bio cool.

Through sport, we have the power to change lives.

Confidently stated with no hype, embellished words, or emojis. This is copy that sells .

Three short sentences

Make a statement with a stat

Actually use the word cool

Speaking of cool, have you seen these cool Instagram Story ideas ?

The best Instagram bio ideas for businesses

Few social media marketing plans are complete without an Instagram account, and because social media gives your business a chance to express its human side, you can use any of the ideas in this post. But here are some that are best suited for Instagram marketing .

inspiring instagram business quotes - patagonia mission statement

Share your mission statement

Use your value proposition or tagline

Drop social proof/trust signals

Share your best attributes

Tell followers what to expect

instagram bio ideas for business - transparent bio by aerie

Encourage user-generated content

Brag about yourself

Use local keywords

🐶 We Help Bring Out The Best Version of Your Dog 📍NYC // Delray Beach, FL ⭐️Best Training Team in NYC @teamdctk9 👇🏼Dog Training 🎥 www.gofundme.com/f/gmadsx-support-robert-and-his-family (@dreamcometruek9)

Turn it into a basic ad

Reflect inclusivity

Openly being who you want, with the people you want, expressing and creating what you want, whenever you want—over the food you want. (@dennysdiner)

inspiring instagram bios - dennys inclusive messaging

Promote your other accounts

Short Instagram bio quotes

📗 Free Guide >> The 30 Best Ways to Promote Your Business

Inspirational Instagram bio quotes

More Instagram bio examples

Here’s a story. Back in 2020 (lightyears ago in social media), before the SERP for “Instagram bios” became invaded by hundreds-long lists of cliche copy/paste Instagram bios, Conor Bond curated a list of inspiring, funny, and cool Instagram bios and talked about why they work. This is that post.

Good Instagram bios

1. tree house brewing co..

Nothing flashy or catchy here. Just really solid copy. Uniquely delicious beers crafted with pride & purpose. Plain and simple, this first sentence works because it’s a strong, succinct value proposition. Brewer owned & operated tells us this is a company you can feel good about doing business with. Founded in a small red barn in 2011 paints a picture of a company that started as nothing and turned into something.

There’s nothing wrong with aspiring towards profitability. That is, after all, how you keep the lights on. But if you want your Instagram bio to truly make an impact on the people who see it, marketing yourself as a mission-driven organization goes a long way. In the case of Shopify, that means highlighting their support for small, independent businesses .

3. Instagram

Sure, Instagram could be ultra-literal and change their bio to something like this: For free entertainment during Bachelor in Paradise commercials . As much as people appreciate self-awareness, I think Instagram made the right call with this bio. It’s short, it’s sweet, and it aligns the brand with a more meaningful purpose.

4. Apple Music

Nothing complicated to dissect here—just an awesome, memorable value proposition that makes you feel silly for not subscribing to Apple Music. I know I’ve emphasized using your Instagram bio to market yourself as an organization on a mission, but by no means is that a hard-and-fast rule. If you can do what Apple Music does here—i.e., write a no-nonsense value prop that jolts your prospects into action —you’ll be in fantastic shape.

Funny Instagram bios

5. friskies.

This Instagram bio manages to both communicate value and make the visitor laugh (or, y’know, vaguely smile). The value, of course, is that Friskies is an inexpensive alternative to other brands of cat food. “An inexpensive alternative to other brands of cat food,” however, is a pretty lousy tagline; it doesn’t exactly roll off the tongue. If you can package your value in a clever one-liner, do it.

If you can’t come up with a clever one-liner, you can always take the MoonPie approach—i.e., say something ridiculous. Consumers appreciate a brand that doesn’t take itself too seriously.

Evidently, social media companies are good at social media marketing . Twitter’s Instagram bio is funny because it’s so brazenly unfunny. Fortunately, this anti-joke strategy is one that plenty of businesses can use. Friskies, for example, could switch their bio to this: Pictures of cats and the food products they enjoy. Elsewhere, a music school could score some laughs with something like this: We’ll teach you how to play music if you agree to give us money .

8. Pop-Tarts

Some brands can successfully market themselves as agents of positive change (and, indeed, be agents of positive change!). But let’s be frank: If Pop-Tarts shifted to a socially conscious brand image, consumers would probably see right through it. Self-awareness is key. Pop-Tarts understands the role it plays in the world at large, doesn’t try to be anything it’s not. Even with something as seemingly harmless as an Instagram bio, it’s important to know thyself.

Cool Instagram bios

9. ford motor company.

Sometimes, you have to flex. Call me crazy, but I’ve never met someone who’s comfortable doing business with a company they don’t trust. And if there’s one thing that inspires trust in a prospective customer, it’s authority. If you want to model your Instagram bio after Ford’s, I suggest brainstorming the accomplishments and innovations that separate your business from the rest. And who knows, you may also find yourself ready for some Instagram advertising.

10. The University of Connecticut

In case you needed another example of a braggadocious Instagram bio, we’ve got this winner from UConn. This bio isn’t simply saying, “We’re awesome” but rather “We’re awesome in a wide variety of ways.” Tons of academic disciplines? Nice. Extraordinary athletic achievements? Thats cool. A husky named Jonathan? Sounds fun. Your Instagram bio is the perfect place to succinctly outline a handful of characteristics that make your business unique . Industry awards, office amenities, forward-thinking employee initiatives—if you’re proud of it, put it in your Instagram bio for all to behold.

11. The Intercept

One way to craft a cool Instagram bio is to write a super brief, super impactful tagline that’s guaranteed to stick in your visitors’ minds. Of course, your tagline shouldn’t just be memorable ; it should faithfully communicate the mission, purpose, or impact of your brand. In its bio, The Intercept highlights the hard-nosed manner in which they conduct their journalism.

Here’s a few ideas for different businesses we’ve discussed so far:

12. Sleep Number

Clearly, whoever manages Sleep Number’s social media presence went to The Intercept School of Instagram Bios. Brief? Yup. Memorable? Absolutely. Faithful representation of the value delivered to customers? You better believe it.

I should be clear: A cool Instagram bio isn’t going to result in immediate conversions. Instead, it’s going to capture mindshare . A truly killer tagline will improve the likelihood that a prospect remembers your brand name when they’re ready to begin their customer journey.

Creative Instagram bios

13. the montague bookmill.

Well-written copy can inspire a sense of curiosity in your prospects, encouraging them to proactively learn more about your business. Once they take the first step to learn more—by clicking the link in your Instagram bio, for instance—they’re officially inside your marketing funnel. This example from the beloved Montague Bookmill is a fantastic example of such a curiosity gap . It’s not only memorable—it’s legitimately mysterious . If that’s not a surefire way to drive website traffic , I’m not sure what is.

14. Angel Soft

“Be soft, be strong” is a nice tagline—a short, sweet, and memorable encapsulation of what you’re looking for in bathroom products. But what makes this a truly creative Instagram bio is the way Angel Soft connects its tagline to a broader message about humanity: People are both soft and strong, which is why our products are too . This added layer of sentimentality that helps Angel Soft humanize its brand as a business that sincerely cares about people.

15. SeatGeek

The underlying message of this bio a powerful one: Our platform will connect you to tickets for literally any event you can think of . In an industry with several major players—Ticketmaster, StubHub, Gametime—establishing a high degree of authority is important. Furthermore, this is yet another example of a tagline that you can’t help but remember. When you decide to look for tickets to your next show, they’ll probably be the company at that comes to mind.

16. Planet Fitness

Establishing your authority isn’t the only way to build trust. Planet Fitness takes a relatability approach by expressing its affinity for memes, pizza, and long (presumably casual) walks on the treadmill. This effectively undermines the stereotype of the self-serious gym and lets prospects feel good about its silly and laid-back side—a nice way to stand out in your industry.

Cute Instagram bios

Maybe this example strikes some of you as low-hanging fruit, but if the goal of your Instagram bio is to show off your brand’s personality and make a positive first impression, a pun can do the trick. And while you may be tempted to assume that this approach fails to communicate authority, I’d argue that it takes confidence to do what Skippy’s doing here. Only a brand that’s sure of itself (and the value it delivers to consumers) would commit to a silly, punny Instagram bio.

18. Alaska Airlines

This Instagram bio communicates both that Alaska Airlines has high standards of customer service and that it likes to have fun. Everyone has a nightmare travel story, but the Alaska Airlines Instagram bio reassures you that you’re in the right hands. And the Fly smart. Land happy tagline? You’re not going to find too many taglines more catchy or effective than that.

OK, Google! I’ll be honest: I wouldn’t have expected Google to bring the heat with its Instagram bio. Alas, here we are. In addition to this easy, lighthearted (and photography!) pun, there’s also a curiosity gap here. “What does ‘Google unfiltered’ even mean?” You can’t help but scroll through its feed to find out.

This bio from LEGO conveys a real sense of escapism. No matter who you are, no matter what you’ve got going on in your life, you’re welcome to use LEGO’s Instagram profile as a source of joy—or even inspiration. Many people use Instagram purely to escape from the anxieties of everyday life. So, for example, if you’re marketing a cafe, it’s totally fair game to make your Instagram bio something like this: Life is stressful. Take a break and look at pictures of lattes.

Inspirational Instagram bios

Unfortunately, a lot of folks find themselves with jobs that don’t quite excite them. What makes WeWork’s an effective Instagram bio is its play on a common phrase make a living . Can you think of any figures of speech that closely relate to the product or service you provide? For a travel agency, “find yourself” could work. Sometimes, finding yourself means going somewhere you’ve never been . Inspirational, no?

22. Patagonia

An inspirational Instagram bio is easy when your company is aligned with a very specific mission, like Patagonia. Consumers appreciate a company that’s sure of itself and its place in the world. But even if your business isn’t directly affiliated with a specific mission, you can still learn from Patagonia. For example, a textbook company’s bio could be Enabling the brilliant minds of students everywhere since 1978. The key is to emphasize the impact of your product or service has—regardless of whether that impact is your top priority. Don’t be afraid to get creative!

23. Starbucks

Does each and every Starbucks employee wake up in the morning and think, “I’m going to inspire and nurture the human spirit today?” Not likely. It’s probably more like “I hope we don’t run out of the nitro cold brew again.”

But Starbucks’ Instagram bio works. As corny as it may sound, it’s true. People rely on coffee to function. And friendships are built and maintained over coffee. To many, Starbucks is both a provider of energy and a conduit to social life. When writing your Instagram bio, think big . Your bookshop is more than a bookshop; it’s a doorway to thrilling adventures, hilarious stories, and sobering histories.

In the women’s apparel industry, which is criticized for subjecting consumers to unattainable beauty standards, Aerie has found success by promoting body positivity. If your product or service subverts the stereotype associated with your industry, I strongly encourage you to make that the focal point of your Instagram bio! Not only is that subversion a key part of your value proposition; it’s also a way to demonstrate self-awareness and earn your prospects’ trust.

More Instagram bios we love (and why)

25. world of vegan.

How else can you make clear who you are? By giving more information about the faces behind your brand. World of Vegan includes its photographer’s Instagram handle in its bio as well as a link to its YouTube account where users can further familiarize with the brand.

To add personality to your bio, you can change your fonts, add line breaks, and use emojis. Yet, you can also show personality in the words themselves, as Puma Women does.

Make it clear for whom your account is best suited. By using keywords such as animal cruelty and pet adoption, the ASPCA attracts followers who care about those things. Including key phrases relevant to what you do won’t improve rankings as on a search engine . But, it does help to vet and hook the people who visit your profile.

28. Zach King

Instead of linking to another one of your social media profiles in your Instagram bio, consider linking to a piece of content , as Zach King does below. Note also that he describes what the link is and asks people to take action. People are often hesitant to click on links when they don’t know where they’ll lead. A description alone can be powerful, but the addition of a call to action can prompt people who don’t pay attention to these links.

This is the only permanent clickable link you can have on Instagram. That said, you’ll want to do all you can to increase its appeal.

29. Mercedes

How else can you move people to action via your Instagram bio? With a branded hashtag , as Mercedes AMG F1 does. #DrivenByEachOther has at least two benefits. One, various official posts use that hashtag, so Mercedes sees increased engagement on its posts. Two, Formula One fans create their own posts using the hashtag. This also boosts the company’s exposure.

Are you looking for ways to increase engagement on your posts? What about ways to encourage the submission of user-generated content ? A branded hashtag could be the way to go.

Got any cool Instagram bio ideas?

Share them in the comments and we’ll add them to the list! There are so many approaches to take with your Instagram bio, and the best part is, it’s not permanent. Make it inspiring this month, funny next month, or adjust it with the seasons. When you think outside the box, the possibilities with these 150 characters are endless.

Meet The Author

Kristen mccormick.

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.

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Creating a Killer Instagram Fitness Bio (+3 Examples We Love)

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The ultimate guide to instagram for fitness professionals.

CEO, Ampjar

5 Jun, 2019

343 million. That’s how many posts there are under the hashtag #fitness on Instagram as of right now. With so much competition out there in the fitness space, how are you supposed to cut through the noise and grow your following?

Here’s how: by creating an Instagram fitness bio that can’t be missed!

Why is your fitness bio so important? Well, a recent study found that it takes your viewers just two-tenths of a second to form their first impressions of your brand. When your audience clicks your Instagram page, what’s the first thing those viewers will see in that crucial millisecond?

That’s right, your bio.

Whether you’re a personal trainer looking to connect with new clients, or a fitness brand trying to build their social presence, your fitness bio is crucial. Get it right, and you stand a much better chance of growing your audience and converting those profile viewers into loyal customers.

So, how do you create the perfect Instagram fitness bio? Let’s find out.

Ampjar helps you share and be shared by fitness brands you love – our platform was designed to match you with complementary brands that can help grow your following and revenue – see how .

Anatomy of an awesome fitness bio

First, let’s talk about the anatomy of an Instagram bio.

Here’s an infographic that shows the different parts that make up the bio for an imaginary Instagram fitness account; we’ll dig down into the details about each part later on.

As you can see, there are 4 key components to a complete Instagram profile and bio:

If you really want a bio that stands out from the crowd, you’ve got to nail every single one of these components.

Here’s how:

Getting your fitness photo right

The photo you should use really depends on the type of account you’re trying to create (i.e. a company account or a personal account) and the brand image you’re trying to project.

Ask yourself this: Are you creating an account for a gym, studio, or other fitness-related business? Or are you a personal trainer, fitness blogger, or fitness influencer?

If it’s the former, you’re going to want to use an element of your company logo. If your logo is simple, go ahead and use it in its full form, like this example from Nike.

If it’s a little more complicated, you’ll need to simplify it so that it still looks readable when viewed on a small mobile screen. For example, you might want to just use the first letter of your logo text or a simplified icon. Here’s an example from Soul Cycle.

If you’re a personal trainer, you can choose between a logo, headshot, or full-body shot, depending on what kind of image you want to present.

Headshots are more personable and are great for connecting with your followers and making yourself seem more ‘human’ and approachable – just remember to smile! Conversely, logos are less personable but more professional and can help to legitimize your personal brand.

Full-body shots are a lot less professional, but they’re still a popular choice for fitness accounts. The benefit of a full-body shot is that you get to show off your inspirational physique (if you have one) to motivate your followers to pursue their own body transformations.

While you’re creating your photo, bear in mind that it needs to be at least 110 x 110 pixels and that Instagram will crop it to fit into a circle. It’s best to leave a slight margin to account for this and to center your photo in the middle of the frame so that the edges won’t be cropped.

Choosing the perfect fitness username

A good fitness username for Instagram is one that communicates exactly who you are and what you do. Your name should be easy to decipher and immediately show your followers that you’re a fitness professional.

You’re limited to just 30 characters and your Instagram username can include letters, numbers, periods, and underscores, but no other types of characters. Generally speaking, it’s best to avoid punctuation altogether anyway.

In an ideal world, your username would be your brand name or actual personal name. However, oftentimes you’ll find that your brand/personal name is already taken. What now?

Well, the best option is to add your location or another word to your name. For example, let’s imagine you’re a personal trainer and your name is (conveniently) Max Swoll but the username ‘maxswoll’ is taken.

Here are some fitness Instagram name ideas that you might want to try instead:

Here’s a great example from personal trainer Nick Mitchell, who added the word ‘hey’ as a workaround.

You get the picture. What you don’t want to do is add numbers or punctuation. This looks amateur and won’t help you to project the right image. Avoid things like:

Maxswoll123

Another tip is to add some keywords to the end of your name (if you have enough characters left) to help people who are searching for those keywords to stumble across your profile. You can separate the actual name part of your fitness username with a hyphen.

Sticking with our ‘Max Swoll’ example, your fitness username might look like this:

Writing an awesome fitness bio

Now you have your username and photo, you’re ready to write your bio. Your bio is there to help with SEO, communicate what you do, and convince your viewers to follow you. You only have 150 characters to work with, so you’ve got to squeeze out every last ounce of worth.

The best way to approach your bio is to treat it like an elevator pitch. In other words, summarize what you do for your followers or customers in a single short sentence. Here’s a template to help you to do just that – just fill in the blanks to write your own personal trainer biography:

“ I/we help ______ to ______ with/without/in/through ______ ”

Using the above template, your bio might look something like this:

But that’s not all. You also want to pack your bio out with both keywords that your ideal followers/customers might be searching for, and powerful emotive language.

Emotive language is a staple of persuasive writing . It’s a linguistic device that has been around for decades for one specific reason: it motivates people to take action. Words like ‘diet’ aren’t very inspiring, whereas words like ‘nourish’ and ‘fuel’ are.

You should also add in a few emojis to make your bio more creative, easier to read, and visually stimulating.

Here’s an example from fitness Instagrammers Tone It Up, note the emojis, keywords, and emotive words like ‘confident’, ‘life’, and ‘nutrition’.

Adding your link & CTA to your fitness bio

Leave space at the bottom of your Instagram bio to add a short call to action (CTA) and a link. This bit is really important if you’re using Instagram to promote your products or services as it’s how you’ll push them to the next stage in your sales funnel.

Don’t link directly to your sales page. It’s better to link to a capture page instead so that you can grab their email address and keep communicating. Your capture page should offer something for free in exchange for their email address and consent, like a fitness ebook or other resource. We’ve written a more detailed guide to getting your followers to sign up to your email list here .

Your CTA is easy. Just encourage people to click the link by telling them why they should do. A simple directive like “click here for _______” is all you need and you could even just state where the link leads and add an arrow emoji to point the reader towards it, like this example from trainer Kayla Itsines.

If you haven’t already added a CTA, do so and see how it affects your bio click-through rate by tracking your website clicks – it will almost certainly improve it. If you don’t know how to track your clicks, we’ve explained the process in this post .

If you’d like to link out to a few different pages, you’re going to need to use an Instagram link tool . These tools create a short URL which directs the viewer to a page with multiple other links to different pages on your site.

Bonus tips for nailing your fitness bio

We’ve now covered all of the main components of an awesome fitness bio. Before we finish up, here are 5 bonus tips to help you nail it.

Focus on your followers, not yourself

Talk about what you can provide for your followers (daily fitness inspiration) rather than yourself (B.A. in Nutrition)

Pick a username you can grow with

Do you foresee a time in the future where you might need to rebrand? Think carefully about this and don’t lock yourself into a fitness username that you might outgrow.

Reevaluate and update your bio from time to time

Things don’t always work out on the first try. If your bio doesn’t seem to be delivering results/converting well, try updating your bio and track the performance to compare.

Focus on the benefits

If you’re promoting a product or service, don’t just list the features in your bio. Talk about the benefits. Your readers don’t want to read ‘fitness wearables’, they want to read ‘fitness wearables that supercharge your weight loss’.

Be consistent with your username

It’s unlikely that Instagram is your only social account so try to be consistent and use the same one across your whole social presence. If possible, choose a username with less than 15 characters so that you can keep it the same on platforms that have lower character caps, like Twitter.

IG fitness bios that we love

That about covers all you need to know about crafting the ultimate Instagram fitness bio. To provide a little more inspiration, here are some IG fitness bio examples that we love.

Here’s a great bio example from British fitness guru Joe Wicks. He’s used a shortened link tool, emotive language, and a few different keywords to create a well-optimized, powerful fitness bio.

Kayla Itsines

Kayla is one of the most followed fitness influencers on Instagram. As you can see, her bio is really creative and visual, it’s packed full of emojis, hashtags, and keywords.

Lauren Drain Kagan

This is another great example of a fitness bio from author and coach Lauren Drain Kagan. It’s packed with keywords, emojis, and links out to a relevant capture page.

All these guys did a great job! If you’re interested in working with top influencers like this as part of your marketing campaign, check out our working with influencers checklist .

Let us know your thoughts in the comments! Good luck!

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150 Best Instagram Bios That Will Really Make Your Profile Stand Out From The Rest!

Who is not on Instagram at this point in time? The social media application has taken over all our lives and made us almost addicted to constantly scrolling. The one thing that really makes a profile stand out for me though are Instagram bios- they are game-changers. How you may ask? Well, it is the best and the simplest way to describe yourself and your interests in a few words. Also, it is one of the foremost things that people notice when they come to your page.

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You can make these Instagram bios extremely professional by adding interesting and compelling bio with the help of our Instagram bio ideas to get you started. There are certain necessary details such as your city, links to other social media handles and blogs, and even your date of birth are mandatory to look your insta bio captivating. Or you can make your Instagram bios really quirky, fun, and engaging that will make every visitor instantly hooked to your profile.

Here are some pretty amazing ideas for Instagram bio that can instantly make your Instagram profile lit and happening. The best part is that these bio ideas for Instagram are really subtle and will not make it look like you’re trying too hard to sound cool. Moreover, these Instagram bio ideas for girls are extremely relatable and totally get your mood and vibes.

Want to make your bio for Instagram profile instantly likeable, then read on!

Facing trouble writing your own Instagram bio? Even the best of us experience it. After all, the expansion of your audience can be made or broken by those 150 characters! People see it right away when they visit your profile. You can promote and establish your brand to potential clients, and, perhaps, increase traffic to your Instagram profile. Whew! We know there’s a lot of pressure! Don’t panic, though; we’re here to assist you in creating the ideal Instagram bio ideas for girls to get your started. So keep your eyes below!

Instagram Bio Ideas With Emoji For Girls

If you want the best instagram bio ideas with emoji for girls , you’ve found the right place, then! Here, we’ve included the top instagram bio ideas with emoji for girls which you can put on your Instagram bio to grab some eyeballs. So, let’s get started!

💋Welcome, I’m glad you’re here.

📍(the city you live in or are visiting)

🕺Enjoying life’s party

👇Check out the latest deals

🏆Awarded most likely to succeed in 8th grade

🐶Parent to (dog’s name)

🤳👑(Selfie Queen)

🛩 (Put where you’re travelling to next)

💫(Zodiac sign)

😋🍔🍕🍲🍴(Add emojis of your favourite things)

When it comes to social media, yoru profile should be the one that must identify you! You have three key opportunities to grow your Instagram following, and each of them requires you to put your best on your Instagram profile. When making an Instagram account, the bio is often the area that gets the most attention. So, if you’re having trouble coming up with your own then nothing to worry about. To help you improve your social media presence, we’ve compiled the top 10 Instagram bio ideas for boys to make your profile look best.

Instagram Bio Ideas With Emoji For Boys

Are you looking for the Instagram bio ideas with emoji for boys on the web? So you’re on the right page! You can get some of the greatest Instagram bio ideas with emoji here, which will make your Instagram profile look appealing and eye-catching. Emojis make your Instagram bio much easier to read and draw the viewer’s attention.

If you’ve browsed through other creative Instagram bio ideas and haven’t found one yet for yours, here are some additional creative Instagram bio ideas to help you rank your account and establish your own identity among your followers. So, get ready to be inspired and inspire your followers and more audience to come.

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How to craft an impactful Instagram bio for business (+ examples)

Written by by Chloe West

Published on January 4, 2023

Reading time 8 minutes

While your Instagram content might be what draws someone over to your profile initially, your Instagram bio is one of the major components that will keep them there—and maybe even earn your brand a follow.

Think about this: if you like a photo or video on Instagram and then go to the profile and their bio is completely blank (or lacks vital information) you’re going to immediately lose interest or think the account is a fake and leave. No follow and no looking back.

Others do the same, so it’s important to fully optimize your Instagram strategy —bio and all.

Table of Contents

What is an Instagram bio?

Why an instagram business bio matters, what to put in an instagram bio, tips for writing the best instagram bios for business (+ examples), create a compelling instagram bio for your business.

An Instagram bio is a description of your business that sits at the top of your Instagram profile. It can only be up to 150 characters, so you want to be concise, sharing what your business does and who it serves in as few words as possible.

Take a look at our own Instagram bio to get an idea of what this might look like:

An Instagram bio example from Sprout Social

We’ll get into each of these more thoroughly later, but our full bio includes:

There are a few more things you can consider including within your own bio to further share what your business does.

First of all, why does your Instagram business profile bio matter so much? As simple as it may seem, an Instagram bio plays a critical role in establishing your brand presence. It shows people who you are and what you sell. You can also use the same space to tell them why they should care about your business and its offering.

In many cases, your Instagram profile may be the first point of contact whether someone finds you through an Instagram hashtag or by clicking through from a paid post or sharing on Stories. Your bio is an important first impression while clarifying why they should follow you.

That’s why you should focus on creating an Instagram business bio that effectively portrays your brand personality and establishes your unique value proposition. In other words, it should factor into your overall Instagram business strategy .

Writing your Instagram bio for business is one key part of creating the perfect Instagram business profile . Here are the essential elements that go into your Instagram bio:

1. Name and username

Your Instagram username is your @handle and your Instagram identity. It’s a part of your Instagram profile URL (instagram.com/myusername) and holds a prominent location at the top of your profile page.

On the other hand, your name is your real or full brand name. Depending on data sources like audience and keyword research , you may know of abbreviations or name variations commonly used for your brand name. You might consider using those in one spot in your Instagram bio, such as in your username.

For instance, in the following Instagram business profile example, the username for Sprouts Farmers Market is just @sprouts but the name section has the full name of the business.

An Instagram bio example from Sprout's Farmers Market

2. Profile photo and branding

This should be relevant to your brand’s visual identity . Best practices dictate that you should use a high-res image of your logo in order to improve brand recognition and keep all of your social media profiles on brand. However, solopreneurs and public figures often use headshots, and that’s a perfectly acceptable alternative.

For brands with a widely-recognized visual identity like National Geographic TV, the iconic yellow rectangle logo makes for a great profile photo.

An Instagram bio example from National Geographic

Another way to brand your Instagram profile is through your Instagram highlight covers . While not necessarily a part of your bio, these still show up at the top of your profile and give you an opportunity to inject even more color into your Instagram.

3. Instagram bio copy

This is the section under your name, where you get to express yourself (or in this case, your brand personality). You have 150 characters to tell people what your Instagram profile is about, what your brand offers and why they should follow you. So you don’t have much to work with, which makes it even more crucial to plan ahead and perfect your Instagram business bio.

Here’s an example of great bio copy from BarkBox. They start with a simple sentence that explains exactly what their business does. They tag their parent company. Then they even include a couple of hashtags that BarkBox customers can use when showing off their boxes.

4. Bio link

This is the only section that allows you to add a clickable link on Instagram to your website, so make sure you use this space wisely. While you can always add a URL to your homepage, you can also update this link more frequently by posting new products, new content, new projects and more.

Many brands use a link-in-bio tool to maximize the single link limit by taking the user to a landing page with shortcuts to featured content and product pages.

5. Category

Instagram also allows you to specify which category your brand falls under—whether you run a restaurant or a media and entertainment company. This shows up right under your business name if you choose to enable it, so it helps free up space in your Instagram bio for other important details.

As we can see below, Bloomscape has selected “Patio/Garden” as their brand category.

An Instagram bio example from Bloomscape

6. Call-to-action and contact buttons

You could further free up space in your Instagram bio if you make the most of the call-to-action buttons available for Instagram Business accounts. This allows people to take action straight from your Instagram profile when on the mobile app, making it easier for customers to convert on actions—from buying tickets to booking tables.

Keep in mind that these are only accessible on the mobile app, and they’ll look something like the “View Shop,” “Message,” and “Call” buttons below:

Now that you know what goes into an Instagram bio, let’s take a look at tips on how to write the best Instagram bios for business.

1. Know what your goal is

Since you have to stay within the 150-character limit, it’s crucial that you have a clear sense of direction when writing your Instagram bio. Knowing exactly what you want out of your bio will help you narrow down what to say.

For instance, you could simply use it to convey your brand’s personality and announce your Instagram presence. You could also use it to promote your latest products and offers or inform people about what your business does. If you do promote sales and recent products, be sure your team is ready to regularly refresh your Instagram bio and ensure this info is up to date.

Some businesses also use this section to express their brand mission and what they stand for. Check out the following Instagram business profile example from Grove Collaborative. The company’s bio tells us a little bit about what the business sells and what its overall mission is.

An Instagram bio example from Grove Collaborative

Here’s another great example of a basic bio that’s straightforward and explains exactly what the company (Slack in this instance) does:

2. Let your brand personality shine through

Make the most of your Instagram business bio to express your brand personality. This includes the language and tone you use or what you say, in general. For instance, Reese’s uses a fun and friendly tone in its bio while using the opportunity to establish its brand authority.

Some businesses may also add relevant emojis if that kind of approach fits the brand personality. But note that special characters and emojis may not translate well on a screen reader. Be sure to keep accessibility best practices in mind for all your followers and avoid filling your entire bio with characters that are hard to read or understand for customers using screen readers.

3. Include relevant hashtags and profile links

Instagram lets you add clickable hashtags and profile links in your bio. So make the most of this to direct customers to your other Instagram handles or to relevant, tagged content.

The option to add profile links is great for businesses that manage multiple accounts . See how Madewell added a link to their Instagram account for menswear.

Brands can also take a page out of Weezie’s book, tagging the accounts of their founders as well as their brick-and-mortar store (ideal when you have two different social media strategies for your retail versus ecommerce avenues).

An Instagram bio example from Weezie Towels

As for hashtags, adding them to your bio will let you direct your audience to stunning tagged user-generated content. You could use a branded hashtag to collect user-generated content like Cupshe. The swimsuit brand included several hashtags they track for content to feature on their own account.

4. Make sure it’s easy to read

As mentioned earlier, your Instagram bio should be able to convey what your business does or what it offers. So it’s crucial that people can easily read and process the information without too much trouble. Formatting such as line breaks and spacing makes it easier to read and emphasize important information at a glance.

You could use a pipe or vertical bar character to space out your info like in the following Instagram business profile example from Leder Games. They used the symbol to separate their most popular game offerings.

An Instagram bio example from Leder Games

You could also use line breaks to style your info in a list format. See how this bio skillfully uses lists, incorporating emojis as a kind of bullet point.

An Instagram bio example from Kundalini Candles

Keep in mind that these characters and line breaks will factor into your total character count. So make sure you use them sparingly and strategically to avoid going over the character limit. You could also test different formatting to see how they impact your overall profile engagement. Use a tool like Sprout Social’s Instagram analytics suite to measure how your profile engagement changes as you update.

sprout social social media analytics dashboard

5. Include a compelling call to action

While the call-to-action buttons frees up a lot of space in your bio, it doesn’t hurt to get more direct with your CTA. Make sure people know exactly what they need to do when they visit your profile by including a CTA in your bio.

Get very specific with this depending on the goal of your Instagram business account. You could invite them to visit your website, shop your feed, check out your latest blog post, download your new guide or even share their own photos using your branded hashtag. If you want to grow your Instagram following , you could even add a CTA to “follow us” for your regular content such as daily recipes, fashion updates and so on.

For example, Ahrefs uses their bio text to create a CTA that points (literally, thanks to their use of emoji) to their latest feature release.

Dress Up uses its bio to direct people to sign up for SMS marketing messages by offering a discount right inside the bio. This is a great way to get people to take immediate action and increase your text marketing list.

Your Instagram bio could make all the difference in boosting your social presence. It’s the perfect place to exhibit your brand identity and show off your creative side. It could also help you showcase your uniqueness and entertain your audience.

Plus, by strategically using a link-in-bio tool, your bio can help increase clicks and conversions and improve your Instagram analytics by helping you reach your goals.

Instagram bio FAQs

When you edit your profile, you’ll add your bio link into the field next to “Website.” You only get one link here, which is why many brands prefer to use a link-in-bio tool that helps them create an Instagram-specific landing page.

Edit your profile and paste your preferred link into the “Website” field. Simple as that!

The Instagram bio character limit is just 150 characters, so use them wisely.

Resources for you

The creator economy: making dollars and sense out of social partnerships, [workbook] social listening step-by-step in 90 minutes, the sprout social index, edition xviii: us forecast, prepare to launch with a social media campaign brief: template, recommended for you.

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Social Media Content

9 Instagram trends to watch in 2023

How to run an instagram giveaway or contest successfully.

Competitive Strategies

13 Ways to increase your Instagram engagement rate

Now on slide

Build and grow stronger relationships on social

Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

How To Make A Good Instagram Bio

Think of your Instagram bio as a business card, a business card is the first impression you get from a company.

How to Make a Good First Impression With Your Instagram Bio

This is why coming up with a creative and original bio that immediately grabs the attention of anyone who reads it should be on a top priority for anyone who is looking to stand out on Instagram.

However, coming up with an interesting and catchy bio for your account might be a little difficult, since there is a lot of creative minds, being unique gets complicated.

If you are facing troubles with writing up a catchy bio, then let us give you a few ideas to help you out.

In this quick guide we will give you the main points to focus when coming up with your bio for Instagram but that also keeps your followers engaged .

Table of Contents

How To Make Instagram Bio Attractive (7 quick tips)

How To Write A Great Bio

1. set your bio to attract your target audience.

First things first, the main goal of a bio is to give people a good idea of who you are and what they can find in your account . Regardless if they know you already or not.

In much simpler words, any good or catchy Instagram bio tends to be enough to engage new visitors on your account and provide them with a brief history about you and your account.

The more engaging bio you have, the more chances are that your new visitors will tap the follow button.

For example, if you own business skincare. Then your bio should be something that tells new visitors about the services or products they may find on your feed.

And for visitors who already know about you, it also helps to give them an idea of what type of content you share on your account.

If you are somehow known this is a good chance to tell people what they will find, you might be a singer but want to share your personal life in your account, so a bio describing you as a person will say more than just adding “singer” in your bio.

In order to attract your real audience, you need to make it more about them than making it all about yourself.

This way, you would surely be able to create an Instagram bio with ease!

2. Use Your Name Field As A Keyword

Are you aware of the fact that the name field shown in your bio does NOT have to have a connection with your username?

Username or handle, is the @your_account but the name is what it shows up under your profile picture.

Not a lot of people use the name field correctly, because this is a great way for also getting new followers, since it is like a “seo keyword” for Instagram.

You can customize this name field in such a way that your account can show up to more people when they search for something related to your name.

This is how you can use your name field to stand out from the crowd and make new people finding you.

For example, that if you are a professional graphic designer.

Then in your name field, you can insert “Graphic Designer” instead of your name. Your name can be inserted in the bio section.

This is surely a quick trick to improve your Instagram bio that not a lot of accounts use.

3. Add Relevant Keywords Into Your Bio

While keywords does not help to appear higher on Instagram search like the Account name and the Username does, it is still relevant to think about adding them.

Keywords are the quickest way you have to tell visitors about your interests, values and goals.

This relevant keywords should also align with what your ideal followers is looking for.

You know that when you create an Instagram bio, you will have very few words to add. So, u sing keywords in your bio can also make you come across as attractive as you ideally use the limited space to convey a much bigger message.

For example, if you are a fitness influencer try something like adding “Gym enthusiast, wellness, health, self-care, nutrition”. This way, you can tell more about you and relate to your followers in a quicker way.

4. Use Less Text And Add Emojis 😉

When you create Instagram Bio, it is a good idea to use emojis and cut down the total of characters you have space for .

Using emojis on your Instagram bio is a way to make your profile look more fun and more fresh.

This way, you will also be able to throw in some extra, fun details about your brand which will make it stand out from your competitors.

They also help to relate more to younger audiences.

Emojis can help you set the “tone” of the type of content you will share in your account, showing not everything will be too serious.

And as mentioned, emojis are a lot more expressive than words. Using them you can express a lot without taking up a lot of space.

Most of the time, the character count prevents you from saying a lot of things that you want to say. Emojis are a perfect solution for this, add them wisely!

5. Mention Your Skills

This might be an obvious tip but we want to make sure you don’t forget it when you are creating the perfect Instagram bio for your account.

You have to ensure to add the type of content that the people in your target niche finds interesting and they will expect from an account like yours.

Highlighting your skills should tell people all the main information they need to know what your business does. It should be concise and clear.

Yeah, this might be a basic thing that you already thought and you will see must accounts doing it, but that is precisely why you also have to do it.

You don’t want to loose a lead by not being clear what you do!

6. Add Brand Hashtags

But more importantly, adding hashtags is also perfect to promote branded-hashtags!

A lot of brands implement it because it an easy way to show the brand hashtags their followers can use .

When you give your followers a way to share their created content with you, you can create a community in the platform and promote your business without spending a ton of money on various marketing strategies .

Brand hashtags are also an easy way for you to interact with a larger amount of audience and keep track of how your followers see your brand.

7. Tag Your Other Related Accounts

Since 2018, Instagram updated the bio section to allow profile usernames, hashtags, or any sort of Instagram link inserted in your bio section to be clickable!

Not sure why does that even matter in the first place?

This matters because it provides you with the ability to promote partner brands or related accounts.

Some brands also use it to show the founder’s username or vice versa, founders promote their business in their bios.

An easy trick to get more visitors could be if you have a friend who has exposure to a wider audience, then you can ask them to insert the link to your account in their bio.

This will help you grow your audience by reaching already engaged people who probably were not aware you or your brand existed. It can be a good way to start transitioning from a micro-influencer to a bigger one.

Also in return, you can do the same for them. This is surely one of the best ways to use Instagram bios to increase the number of followers!

8. Call-To-Action Links

Another great thing Instagram enabled only a few years back is the ability to add links into your bio. Which in this case can be use as Call To Action links.

This option provides you with an amazing opportunity to use the last line of your bio to tell visitors about what advantages they might get if they click on your link.

And this is the part where a strong CTA comes in handy as a valuable real estate.

For example, if you have a promo, resource, or limited time offer going on, and you want your new visitors to get benefited from it.

Then you can surely tell them that in your bio, and can ask them to click the link below to know more about the offer!

Or, if you have another social profile, like Youtube, you can add a link to your latest video in it .

Links in bios are a great way to take your followers to your other social media platform profiles or to turn them into clients with promos.

9. Add Contact Details

Following the same idea than the last point, if you already have followers who haven’t turn into customers yet then tell them how to reach you.

If you want increase your sales, then it’s a great idea to make your Instagram bio a resource for people to contact you.

Now, before you go ahead and do that, we suggest that you also take the time to switch your account to being a business account.

This way, you will be able to sell more efficiently as you gain access to more selling features.

Apart from getting access to more selling features by Instagram, you will also find that you will gain a boost when you create promotional posts and ads.

To add more, you will also be able to gain key contact information directly through your Instagram Bio.

10. Choose The Right Profile Picture

You have probably heard someone say “ A Picture is Worth a Thousand Words ”. For what it’s worth, adding pictures can even be worth ten thousand! And Instagram is literally a photo sharing platform, so you should focus on getting the perfect profile pic.

Whenever someone visits a profile, their pic is the first thing it pops up to them. Having said that, when you create an Instagram bio, you must pay a lot of thought when it comes to using the Profile Picture.

For example, if you are creating an account for a business, then you will want to use the logo of your brand as the profile picture.

If this is your personal account then having a clear, well lightened, high quality and great picture is a must.

For personal accounts it is recommended to have a picture of yourself, even though you can still become famous without showing your face . The reason is so that people know who you are and they won’t mistake you for someone else.

Yes, profile pictures are small and you might think they are not that important but followers will remember you by it. It is important to have a good one!

11. Use Instagram Stories Highlights

One of the best ways to share valuable bits of information about your account is using the “ Instagram Story Highlights ”.

Adding Highlights is an integral part if you want to make your Instagram bio more creative.

Imagine Instagram Story Highlights act as a movie trailer for your Instagram feed .

Instagram bio section is kinda short and only text based. If you want to tell more about your account then using highlights is a must.

As you continue using the platform, you will be able to get more content for your highlights since you can save them but when you are just starting you should focus on creating a few videos to post in your highlights so people can find out more about you.

Highlights is the perfect way to tell visitors who you are and the type of content they will see if they follow you.

12. Make Covers For Your Stories Highlights

So, if you are going to use Instagram Story Highlights then you should optimize them making the covers “On-Brand”.

This method is one of the best ways to optimize your bio and the overall look-and-feel of your Instagram account.

But first, if you want this method to work, then you must be able to identify your Instagram story highlights.

You need to choose the ones that represent you and your brand in the best way possible.

Now that you have chosen the perfect stories, let’s take things a step further and make them a little more perfect!

As a finishing touch, it would be a good idea to add a Cover for your Instagram Highlight stories.

This way, you will be able to make your Brand’s Instagram account appear more aesthetic and the first impression you give visitors will be great overall.

You should also keep in mind the amount of highlights you will show, if you have lots then is better to categorize them and create one highlight for each. Each highlight should have their own cover.

13. Showcase Your NFT

NFT’s have taken the social media world by surprise in 2022 and if you are the owner of one then you must let people know.

Your followers who are into all the web3 updates will feel more related to your content and would make them pay more attention to your posts.

The social network announced recently they are testing how to post NFT to Instagram with a few influencers but this option will, for sure, end up being an feature for anyone soon.

The best way to include it in your bio is either by adding a brand hashtag, for example #boredape if you own a Bored Ape NFT.

Or you can add a screenshot of your NFT as your profile picture. Yes, it won’t be verified by the blockchain but the main point of this is to showcase it.

14. Overall, Get Creative!

Yes, being creative sounds easier to say than to do. But that is the idea, not everyone can do it.

What we mean with “be creative” is, take from this list what fits you or your brand better. You probably should not do it all so pick what is the best for your profile.

If it is a personal brand you might want to do your bio a little more “fun” like adding some fancy custom font .But maybe it does not work in the same way if you are brand trying to get new leads.

All the strategies above are great, and you should try to implement as many as you can but sometimes less is better.

Focus on what would have a better impression to the target audience you are trying to reach.

Instagram Bio – FAQ

The instagram name field.

The Name Field is one of the fields Instagram uses to search for users. This should always be your real name or business name. This will help followers to find you easily.

It could be confused with @username but they are different. The main difference is, @usernames have to be unique and can’t be another account with the same username. In the contrary, you can find more people with the same name.

This is way, it is important to optimize both in your Instagram bio.

Search Instagram Bio

As of today, there is no option in the app to find users bio’s through regular search. You can find user by their name or @username but not with their Instagram bio.

If you need to get someones bio, you are better by searching them by their name and then look up their bio.

There might be a chance that if you search a bio in Google then the owner of said bio will come up in search results.

Instagram Bio History

As of 2022 there is no longer a way to see someones Instagram Bio history. Previously there was an option to see them under a “Bio” feature in your profile but said feature has been removed.

Another option you can try is, you might be lucky by searching an users profile using web.archive.org

This website keeps a record of millions of sites in the web, and sometimes also Instagram profiles. For example, this is @jenselter profile back in Feb 2016.

Since there is millions of users on Instagram, there is a high chance the users bio you need won’t be saved, but you should try anyways.

How To Add Space In Instagram Bio

Instagram bio editing field does not allow spaces by default but you can add spaces on it by writing your bio first on your phone’s Notes app, copying it and then pasting it into your Instagram bio.

This is definitely the easiest way, you can also find editors online but imo it is too troublesome. Just use your Note’s app and make your Instagram Bio as you wish.

Instagram Bios That Get Followers

The best tips to get a Bio that gets followers is to make it fun, unique and descriptive. You want people who come across your account to be engaged from the moment the land in your profile and making a good impression with your Bio is a must.

Hashtags are not searchable on Instagram bio’s so people will find you through your name, username or by a post. Your bio won’t make people find you but it can get you new followers if they like it.

Conclusion!

By going through the article above, we believe that now you might be fully aware of the fact that there are many elements that one needs to consider while creating the most perfect bio for your Instagram account.

But don’t worry, this doesn’t mean that you have to make sure that your Instagram bio has to be perfect from day one.

Instagram bios are not static, you can change it and improve it whenever you want.

We assure you taking even a couple of the tips and tricks that we have provided to you above, you will definitely make a better first impression to your visitors!

Having a good bio helps in multiple ways as we have mentioned and with new influencers coming into the game everyday and all the fake accounts difficult to spot , a good bio is a must!

With that being said, what are you waiting for? Get some ideas rolling and improve Instagram bio now!

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Author : Alexis

40+ Instagram Bio Ideas to help you stand out in 2023!

Every time I have to write my short bio for a new social network, I get lost. Even more so, if the bio is for my company, it would be best if you were a bit more formal but still make an excellent first impression.

So over the last few years, I’ve started collecting the best Instagram bios I’ve found. Now, it’s finally time to share them with you to inspire you with my list of the best Instagram bio ideas!

First of all, do you know how many consumers are turning to Instagram to find out about brands? Oh, you couldn’t even imagine…

There are over 1.3 billion people on Instagram right now viewing Instagram profiles for businesses every day. Over 81% of people are using Instagram to make a purchase directly from their Instagram feed! I had just made one just 5 minutes ago!

Searches like ‘Instagram bio’ and ‘how to create a good Instagram bio’ are some of the most common phrases many try to search on the web when seeking inspiration for their bios.

That’s likely how you even found this post, so let’s jump right in on exactly what I think you need to make a better Instagram bio.

What is an Instagram Bio and why it matters

When someone lands on your Instagram profile, your bio will be the first they see and read before they even scroll down to your Instagram feed, so you want them to stick around!

Instagram bios are also very important to optimize because they are the only place on Instagram where you can have a link to drive traffic off Instagram and into your website.

Let’s start by breaking down the critical elements of an Instagram account:

First of all, there’s the name . Here it’s tough to get too creative but sometimes it’s useful to add some color here.

Taylor has changed her Instagram name to highlight that she’s a copywriter and mentor. While I don’t love this approach from a branding standpoint, it can help to show up in searches related to your business.

Next, inside your Instagram account page, you’ll find a place to put your job or business type; here , you’ll find just a standard list, so there’s not much you can do to do to stand out there.

After this, we have our official bio for Instagram . The official Instagram Bio features up to 150 characters, this includes emojis, and it’s your best opportunity to tell your readers who you are and why they should follow you.

It’s not always an easy task to convey your brand identity in just 150 characters. You’ll need to get creative when you write bios; for some inspiration, make sure you keep reading through my Instagram bio examples.

Last but not least, you can add one link to your Instagram profile. This task, again, is not always an easy one. You’re going to want to make the most appropriate decision for where you want that link to go; while many will go wherever life plants them, they will not explore just any link.

You’ll want to ask yourself exactly what or where you’d like your link to take your customer to.

Should you link to your website? To your latest special offer? To your blog? To other social profiles?

Many Instagram professionals use ‘Link in Bio’ tools to supercharge their links. These tools create mobile-friendly landing pages where you can then add multiple links. These are affordable and powerful tools.

I will publish a review list of my favorite tools soon. Until I do, here’s an example from my personal Instagram link:

Why having a perfect Instagram bio is so important?

When someone goes onto your feed, you’re going to want to make an excellent first impression. You want to give your visitors a good reason to follow you, whether your account is a perfect fit for your reader or not. Still, you can show that you have the solution to their problems.

Having a very clear and captivating Instagram bio will help people decide whether or not your account is right for them. No matter what, when your Instagram bio hits the right chord for your target audience, it will gain the potential of getting you paying clients.

Check this out:

It’s best to start thinking about your Instagram bio like it’s your virtual business card.

Personally, when visiting someone’s Instagram profile, I’ve decided to follow them because their creative Instagram bios intrigued me, rather than skimming their pictures in their Instagram feed.

So, let’s get to work!

Keep reading, and we’ll go through a huge list of Instagram bio examples :

What the Perfect Instagram Bio should Include:

We will follow through the six components we must focus on:

So, let’s get started!

Great Photo Profile for Your Instagram Bio

A picture speaks more than a thousand words. It’s essential that your profile picture really stands out. A creative photo will help you grab the users’ attention when you show up in their feed.

Your profile photo should be relevant to you or your brands’ visual identity. Think along the lines of your logo, a photo of your product, or your professional headshot.

It is best to use a professionally set photo of yourself like you would use for a headshot, or maybe a higher contrast version of you or your companies logo.

A picture of, say, just a cupcake won’t do, even if you’re building a business surrounding cupcakes. You want to be recognizable; you want your brand recognizable. Especially so if you decide to post Instagram videos as well through their stories feature.

A Good tip I want to mention is you’ll want to pay close attention to the use of colors to create contrast and grab attention. This is something worth being mindful of on every social network; if you’d like to learn more, I’ve discussed it even in my guide to Quora Marketing .

Instagram is the place you want to stand out for who you are. Employers or potential employers easily find social media profiles, and your followers might become potential customers.

Take a look at some of these cool Instagram bio photo profile Ideas:

Optimized Name in Your Instagram Bio

The name you use for your Instagram account is important because it can be a strong signal in Instagram in searches.

That’s why you’ll see that many of my Instagram bio examples below have an account name with more than simply their name. A common choice often includes their niche or job.

I think this is a pretty good idea if you’re using Instagram for a small business profile or freelancing, but I don’t find it so appealing on a personal or larger business profile. It is, however, effective.

Put your keywords in this name section, and there is an excellent chance you will show up in search when anyone searches for that keyword.

For example, if you put in your keyword such as fitness coach, a software company, or whatever it is your audience might be searching for in the search bar within Instagram, this will surely increase the chances to find your Instagram profile in that search term as shown below.

While it is a pretty decent suggestion in our list of Instagram bio tricks, you run the risk that when you over-optimize for search discoverability, it ends up hurting your branding.

I don’t have a perfect answer here, and it’s really up to you. I care a lot about creating a strong brand and my own branding, and I’ve never stuffed keywords within my personal or business accounts name.

At the end of this point, though, it’s really ultimately what you think is best for your image. Many of the cool Instagram bio ideas below have keywords in their name. Many don’t. Overall I’d say this is a more common practice for freelancers and small businesses, while larger companies tend not to use it.

One-line Niche Statement in Your Instagram Bio

Our Niche Statement within our Instagram bio is critical. We only have 150 characters to concentrate on to catch people’s attention and really reel them in. A short Instagram bio can go a long way by focusing on making it a one-line niche statement.

A short Instagram bio via this Niche one-line statement can leave you with more characters to work with to make the best use of those 150 characters. It would be best to use this to communicate exactly who you are, what you offer, how you can help, and, more importantly, the results you want to provide.

Focus on your target and show how to go from point A to point B.

Usually, a one-line statement would be an ideal way to nail your niche statement, just like in the Instagram bio examples below.

As I filled in our one-line statement, I asked myself how to use the extra space in my Instagram Bio? I can tell you the best place to start is by filling in more details.

With the characters you saved having that niche one-liner, you now have more room where you can add maybe a fun fact about yourself, i.e., funny Instagram bios might say if you’re a caffeine-dependent life-form, or a cool bio might include your hobby if you’re a freelancer.

Social Proof is another great way to make your niche statement more attractive and trustworthy. Have you won prizes? Have you founded well-known companies? Do you have important customers? Dan Martell in the example above does a great job at explaining why he’s a great coach for SaaS founders.

Personally, I think it’s best when it’s used as a place to set up an authority builder for your branding, especially for your Instagram business profile.

Do you also create content for a YouTube channel you’re running? Maybe a TikTok? Twitter? Why not use this as an opportunity to show off your other social networks? This is a great space for letting people know where else they can find you while giving you authority within social media and letting people discover more about you.

You can do this by slipping in a call to action at the end of your 150 character bio just above where your will set the link.

I’ve collected a few more Instagram bio examples for you to check out below:

Or, if you’re a founder of any company, insert that instead, just like in this other Instagram bio Idea from Rand Fishkin:

What I really think the best thing to do here is to focus on highlighting your skills. You can do this by adding your work, videos or content, and other forms of social networking platforms or profiles. I think it is the best way to build your authority in this space!

I found many examples of people choosing to use that extra space to draw attention to engaging captions. You want to consider how to direct people to read your captions to catch their attention, which is the best way to let them discover what you do and how you do it. A Simple “Watch my stories” can go far.

Call to action for your link in your Instagram bio

I mentioned in the last section a call to action. I’d love to expand on this now. A call to action (or a CTA) is a short statement or request that leads below your link. If you are putting a link in your Instagram Bio, you will need to have a call to action with it. I will talk more about what to do with your links later.

One of the bigger mistakes I see many people are making is putting a simple link without telling people what that link is about. With all the spammy links and risks of inviting a problem to their tech, many people are cautious of clicking that link since it’s not clear where it will take them.

A call to action pointing downwards to or just above your link will not only assure your audience that the link isn’t “scammy,” but you’re simply giving context to that link and letting people feel more confident by clicking it in the first place.

Please take a look at some of these Instagram bio examples below and see how they’ve used their CTA!

The link in your Instagram bio can direct you to free resources or videos or anything you want to share, as long as it has to do with what you are offering.

Of course, if you have free tips on what you are doing, who doesn’t like free information? Well, there you go! You’ve just successfully caught your audience’s attention.

Another way to utilize your CTA in your bio for Instagram is to spin-off how you create demand and desire with your niche statement . For example, your niche statement line would be “I help by creating killer Instagram bios for companies.” Your call to action for this could be “learn how,” with maybe an emoji pointing down to your link, which could direct to webinars, articles, and so on.

Here are a few CTA ideas you can use in your Instagram bio (and a few emojis to go with it.):

There are countless other examples, but the most important tip here is to always have a Call to Action within your Instagram bio so that you are driving traffic to your external links.

That “Link” in your Instagram Bio

Our next point will be about the links. You want to be wise with this choice.

Since Instagram allows us to add only one link in our Bio, we want to link to the best resource. Here is a great place to link to a landing page if you have it. Linking to a page of your products, a lead magnet , a website, a YouTube Channel, anything to show what you do.

Remember, As I mentioned previously, You want to set the goal to use any chance to let people know more about you and what you do. The one link allowed in your Instagram bio limits you as a marketer or creator from adding more than one link or adding individual posts links, but there’s an easy solution.

Do you have more than one link you’d like to share, and you’re not sure which one to use?

There are many tools out there these days available to help you gather more links in your Instagram bio by creating a mini-bio landing page. In fact, it happens to be one of my favorite Instagram bio tricks.

Using a ‘link in bio’ tool will help not only your traffic to land on more external links, but it will definitely solve that one link problem in your bio for Instagram.

I found the two easiest tools to use and give you many creative options: “ Campsite ” and “ Shorby .” This is all preference of course but I’ll elaborate on why.

Campsite gives you the option to start a pretty decent free account, but for a small fee opens up the door to so many more tools available to really help spice it up by customizing fonts and colors on the landing page. I like this tool because I can add unlimited links and change the title or add a brief introduction of what I want to show.

The other one I like is Shorby , which will not only let you add multiple links, but it will also send your followers to your website, latest blog post, online store, and social networks. Shorby is also customizable and will allow you to add videos or animated avatars, gifs, and icons.

Most importantly, it gives you the chance to cross-link to other social profiles, improving engagement across channels.

You could check out many others that I also find very helpful, such as Linktree , Tap Bio , Contact in Bio , Link in Profile , and Milkshake App . These might not necessarily carry as much personality or as many options as I mentioned, but they are still great link hubs that allow easy customization.

All these “Link in Bio” tools are excellent for Instagram but can also be used on other social networks like TikTok, Pinterest, and really wherever you want… I’ve seen many friends use them for email signatures too!!

Keep in mind you don’t need to spend hours testing all the available tools. Most of them offer the same set of functionalities at relatively low prices. Just pick one. The content is going to be way more impactful than the tool here.

Once you are all set, all you need to do is copy and paste that link hub right into your bio. The way I see it, good Instagram bios will feature a balanced combination of the tactics above.

Emojis and fonts Ideas for Your Instagram Bio

Switching up the Instagram bio fonts might be the eye-catching change you’re looking for.

Although Instagram hasn’t yet added a feature that allows you to change the Instagram bio fonts yet, there is still a way about it, and honestly, it’s pretty straightforward to use.

You can start by simply typing the text you want in your Instagram bio into LingoJam , Instagram Fonts , or Cool Symbol and choosing the right font which describes you best.

Once you’ve picked the right font, just copy and paste the text into your Instagram bio.

If you are a 20 year old looking to hook up, these fonts are amazing. If you are a business or a freelance… please forget this is even possible. It’s unprofessional.

Next, I’d like to talk about the practical use of a strong Emoji. Emojis can be an excellent addition to use on your Instagram but let me give you just a hint here: it’s best to avoid using too many.

People often ask how to use emojis in an Instagram bio to make more of a real-life impact with your messaging. You can choose the ones from your keyboard on your phone or device to make your bio more like the ones below.

If you’re working with a computer to build your bio, though, many other tools are available that have more symbols for you to use; for example, “ Cool Symbol ” will allow you to copy and paste characters straight into your Instagram bio.

Take a look and check out how Sue Zimmerman used her symbols to spice up her creative Instagram bio :

With so many different symbols and emoji combinations available , it’s easy to find a great mix to represent yourself or your business, and it might help you cut down on that 150 character count.

Instagram Bio Ideas & Templates You Can Copy and Paste Now

Ok, I promised you many examples of great bios for Instagram, and here they are. It took me a lot of time to browse through thousands of bios and pick the best ideas to inspire you and help you step up your Instagram Marketing.

Instagram Bio Ideas for B2B SaaS

As you might know, if you’ve checked out my SaaS Marketing guide , I’m not a huge fan of Instagram as an acquisition channel for b2b Startups.

Yet, as you scale your Startup, having a presence on Instagram is likely a must-have, so here are some examples of what the best b2b startups are doing with their bios on Instagram.

Let’s pause for a second and check these three examples. As you might have noticed, B2B companies are not trying to be funny or smart with their Instagram Bios. They keep it short and professional, highlighting the value proposition of the company.

If you are not monitoring your Instagram inbox, I think what Zapier is doing makes a lot of sense. Let your customers know that Instagram is not a support channel and how they can reach you. Hubspot, a company I admire greatly, is not even adding a link to their Instagram Bio. I think this is a bizarre move. Now let’s keep going.

Box and Monday are among the very few SaaS Startups to use Emojis, and overall, I like them. It’s professional but also a bit more dynamic than the others. Bravo!

Even Social Media Management companies are not doing a much better job here. Buffer, however, has good use of emoji to highlight their link and drive users to a lead-generating page.

Overall, these examples confirm my thesis that Instagram is not the best channel for b2b SaaS companies. All their bios are quite boring and not really optimized.

Instagram Bio Templates for B2B SaaS Companies

Maybe you wanna play safe and keep your B2B SaaS Instagram Bio basic, but maybe you don’t. Let’s see what you can do depending on your objective.

If you don’t want to miss out on any chance to create awareness around your brand but at the same time you don’t really feel like Instagram is your piece of cake, here below a couple of Instagram Bio templates ready to be copied and pasted:

You see your competitors being all the same and you feel like you dare to be different while keeping it professional? Let’s see some templates that can help you out:

Instagram Bio Ideas for B2C Startups

I was not surprised to find b2b startups’ Instagram bios to be… well, boring! Let’s see if more consumer startups are doing a better job with their Bios for Instagram.

I’m starting to see a pattern here. Not a lot of business accounts are focusing on making their Instagram bio stand out. Instacart might be the best for this group.

Overall, the message is: Keep it short and focus on your mission statement or value proposition. Interestingly enough, even among Instagram business accounts, link in bio tools are pretty popular.

Food pictures are very popular on Instagram, and Startups in the food space are clearly leveraging them to promote their branded hashtags to increase brand awareness and word of mouth. A tactic like this would be even more effective with an Instagram giveaway attached to it.

Instagram Bio Templates for B2C Startups

As just highlighted, B2C Startups usually stick to a certain pattern for their Instagram Bio.

A really effective way to showcase your B2C brand on Instagram is spreading your mission statement and value proposition, and engaging your audience with a compelling CTA.

Still, struggling to write your bio? Don’t worry, I have got you covered:

Instagram Bio Ideas for eCommerce

If there’s a kind of business that should be in love with Instagram, that’s eCommerce. Let’s see some examples of great eCommerce Instagram Bios!

Clearly, eCommerce stores want to leverage User-generated content to increase sales. The promotion of branded hashtags is way more popular across their IG bios.

Finally, some emojis! All these three brands are also highlighting their attention to the environment or supporting a good cause in their Bios! This is a big selling point nowadays and it’s very smart to leverage it. Of the three brands, TruWood is doing the best job in my opinion.

It sounds less vague and the environmental benefit is very clear and right to the point: Buy something and we’ll plant 10 trees.

eCommerce businesses often tend to update their Instagram bios more often to stay on top of the latest trends. Nomad is already featuring their iPhone 13 cases, 5 days before it’s officially available. Kettle & Fire focuses its bio for Instagram on its latest product rather than the overall company.

This is likely a very good practice if you receive a meaningful amount of visits to your company’s Instagram profile.

Instagram Bio Templates for eCommerce

If you are an eCommerce, you will surely know that for you an Instagram Bio is more an updated dashboard rather than a business card.

For this reason, it is important to share fresh and updated content regarding your offers, new launches, discounts, social impact, and so on.

Here below some original templates to copy and paste for making your Instagram Profile interesting and valuable:

Instagram Bio Ideas for Entrepreneur and Influencers

Before we move over to more examples, please check these two profiles. They both have a phone number for texting. Of course, that’s not their personal phone number but it’s likely a virtual one connected with some system for management by their teams.

It’s an interesting approach. Instagram (and TikTok) is a mobile-first social network. I think it makes a lot of sense to use text messaging as a channel to communicate with your audience, especially if it’s likely a young audience.

Overall, coaches, influencers, and entrepreneurs have way better Instagram bios than businesses. They usually mix text and emojis to focus your attention on what they care about the most and have some lead generation system in place.

A common theme across all these profiles is Social Proof.

With the exception of Jasmine Star, everybody else uses a large part of their Instagram Bios to boost their credibility. It makes sense. If you have a significant accomplishment to boost your credibility and convince people to follow you, then use it! There are so many wannabe influencers and gurus.

There’s a downside of social proof. While it boosts conversion rates for sure, it also shows that you need that extra boost to gain followers.

Top entrepreneurs don’t need to add Social proof. Moreover, they likely don’t care about their followers’ count.

The final consideration is around Quotes. Everyone likes to make their Instagram Bios more engaging with some inspirational or funny quote. Most successful Businesses and VIPs don’t use any quote in their Bio.

Instagram Bio Templates for Entrepreneurs and Influencers

Social proof, mobile-friendliness, credibility, and visual triggers are some of the key components when designing your Instagram Bio if you are an entrepreneur or an influencer.

You may also want to speak directly to your audience and say something more about yourself. And you can find all these elements in the following templates:

Copy and Paste Emojis to quickly create your Instagram Bio

To wrap up this vast collection of Instagram bio examples, Here are some standard emojis that you can easily copy and paste into your Bio:

How’s your Instagram Bio?

I hope these Instagram Bio ideas served the purpose to inspire you to review your own Bio and use it to boost credibility and conversions.

Think you have created the perfect Bio? Know some accounts with great Bios that inspired you? Let me know in the comments below! I’m keeping this post always up to date. The next time my example might even be you!

Massimo Chieruzzi

I'm Massimo and I run this blog. I'm a jack of all trades, master of none, juggling between startups, marketing, and product. You might know me as the co-founder of AdEspresso and Breadcrumbs. This blog is my playground where I build stupid tools to solve everyday marketing problems and experiment with the latest marketing tactics!

The 2023 Guide for a top-notch B2B Social Media Strategy

125+ Bio for Instagram – Best Instagram Bio To Attract Followers

Instagram Bio : A unique bio for Instagram is important. Let me explain why. We all love to boast about our Instagram followers. But getting followers is not that hard. You may think it’s all about uploading pictures every hour that gets you the followers. Well, it does help you sometimes. But there’s something more. Your pictures are not the first things that a random person comes and sees your profile. He sees what you have said about you in your profile, a unique bio. Yes, that’s what makes someone decide whether he’ll follow you or not. A good bio for Instagram is what makes you different from the average Joe. Wait, you don’t have to rush into google now because we have listed here a collection of best bio for Instagram .

Cute Short Bio for Instagram

I decide the vibe.

Decency is my jewel.

I’m using your hate as my fuel.

Not a worrier.

I am a combo of sweet and spice.

Flowing with life like a river.

I wasn’t lucky, I deserved it.

The one with some goddamn dignity.

Too busy to be upset.

Let’s live all of it.

I wait for nothing, let them all wait for me.

Less care. Less stress.

I love to have the fun so I don’t obey all the rules.

And amid hell, she found her Heaven.

Let them say it and be busy slaying it.

Instagram Bio for Boys

There is no doubt that words spoken in the right and perfect tone works like a magic to attract anyone’s attention. If you are also in need of such kind of Instagram bio to impress girls, check out this list at once! Just put any of these in your Instagram bio and it will influence not only her but an uncountable number of Insta users.

The heartbreaker.

Hey girl, yes you! You look like my next mistake.

If Girls are Oscar, then I am Leonardo DiCaprio.

Well, here I am! What are your other two wishes?

Don’t you believe in love? Maybe we have not met yet!

I consider myself a champion as I have you.

Girl, I’m not the one your mother warned you about.

The air is full of flying kisses sent by me for the girl who is reading this right now.

Don’t try to understand me! You will either go mad or start Loving me.

Girl, I intend to ruin your lipstick, not your mascara.

I’m eternally bonded to you with bonds of love, friendship, and togetherness.

Life without you is like a broken pencil: pointless.

They say love hurts, but I’m ready to take that risk if I’m going to be with you.

I wish I had glasses so that I could see you with four eyes.

Grow old along with me! The best is yet to be.

Don’t worry… I have so much more for you to be mad at. Be patient.

I can forget my very existence in a deep kiss with you.

Related : 250+ Instagram Bio for Boys

I don’t miss you and you alone; I miss you and me together.

Before I met you, I never knew what it was like to smile for no reason.

Girl, I admit it. There is no cosmetic to gain a beauty like yours.

Instagram Bio for Girls

Girls need to be strong and feel motivated by their vision and dreams. It’s more than just Makeup and beauty there’s a lot more to live and focus. Let them know how strong you are and how beautiful you are with these girly Instagram bios inspired by the sheer potential of life!

Love is easy but the queen is busy.

I am the girl who promises the whole world.

Pretty girls turn heads. Me and my girls break necks!

Marry a man your own age; as your beauty fades, so will his eyesight.

I wear a crown of broken hearts in my hair.

I don’t hurt people with the lie, I kill them with the truth.

Have you ever met a hater doing better than you? Me neither.

Sorry, I’m not that type of girl who falls for a guy just because he looks good.

Never trust a husband too far or a bachelor too near.

I am not a difficult woman at all. I am simply a strong woman and know my worth.

I am a queen, and I demand to be treated like a queen.

Oh, I am very weary, Though tears no longer flow; My eyes are tired of weeping, My heart is sick of woe.

You think I am crazy? You should meet my sister!

I hate two things: Comparing me with others and compromising my dreams for others.

Read : 135+ Instagram Bio for Girls

Always, always, always believe in yourself. Because if you don’t then who will, sweetie?

When I feel a little down, I put on my favorite high heels and dance.

She is the girl who is “moody” as well as “foodie”, So be ready to handle her mood swings along with her food swings.

Birthday Bio for Instagram

Happy Birthday! It’s your time to shine and go on. Celebrate, enjoy your cake, shout out loud your favorite song and put a clever Instagram birthday bio on your profile. It’s your birthday and no one can stop you from enjoying it to the fullest. This list of birthday bio for Instagram will be a part of the fun on your big day.

Sassy since birth.

Alive since (Insert here your birth date.)

Happy birthday, dear self.

I hope the birthday cake is as sweet as me.

Murder a cake every (Insert here your birth date.)

On this day, a queen was born.

I’m just a whole year more incredible.

I’m not getting older. I’m getting better.

Well at least I am not as old as I will be next year.

Gonna party like it’s my birthday…’cause it is.

Eating my cake and wearing it, too.

I don’t know how to act my age. I’ve never been this age before!

Found my birthday crown.

Creative Instagram Bios

Describing you in one sentence? This where the need for being creative comes in. creative Instagram bios can make your Instagram profile look cooler, more attractive and more trendy. Check these short creative Instagram bio captions and see if they match your search.

I am rearranging my truths, Rewriting my soul.

The most you can expect from me is unconditional like.

Loyalty ● Dignity ● Morals ● A good heart ● A good character.

Don’t try to understand me with your logic, feel me with your soul.

Welcome to my Instagram feed, where people come to enjoy me.

Life’s so Fun-tastic. Just Be Alive!

If I could sum up my life in one line I would die of embarrassment.

Have a seat, I’m expecting you!

I am not one to surrender better wave your flags and admit your own defeat.

An imperfect mess with a smile that is priceless and a body that is heartless.

Follow me and give me a reason to follow you.

Yes, I’m Hot but I’m not the one who’s causing global warming. So, stop checking my bio!

I am a life form evolved to live off movies, comics, video games, junk food, and snark.

Total computer geek. Married to a computer geek. Raising two future computer geeks.

By following me you will never do it wrong.

We all start as strangers, why confused?

I want to be known for what I am, black and white because I’m proud of both.

Follow as a friend and leave as a fan.

I’m the most original version you can ever get.

You can never get me out of your head.

I’m the rainbow that drives your clouds away.

Motto in life: keep away from idiots.

I like to be myself, and I don’t pretend. For instance, I don’t dress up for occasions; I am what I am.

Best Instagram Bio to Get Followers

What use of an Instagram account without a huge follower base. Everyone wants followers. But the followers have many options to choose from. Well, give them a reason so they can never leave your profile without hitting the follow button. Put a bio in the profile that will draw them towards you like a magnet. How about these clever Instagram bio ideas?

Turn that blue follow button to white.

Just follow me. I will kill you by making you laugh.

Hi there! Follow me and I will follow you back.

You need to press that follow button to know my story.

Having you on my list will make me happy. Please follow me!

I am on a journey of life. Wanna come? Ahhgg! Press that follow button then.

Follow me and you will have a free subscription of a daily dose of sarcasm.

I think you’re too hot to follow me, let’s start!

I don’t need followers. But you seem like a nice person.

I’m the person your mom warned you about.

Oh, I am an angel, though sometimes I wish I was more of a devil.

Wanna be a part of my journey? Get on the boat.

I am just a girl chasing her dreams and having an amazing adventure.

If our journey is the same then why don’t you follow me to walk behind?

I’m just a boy, standing in front of the world, asking you to follow me.

Sometimes I just want to give it all up and become a handsome billionaire.

I am a bad boy. I don’t come across clearly to a lot of people, so I am bad for them.

You ain’t ever getting someone better to follow in this ragged world.

I know you’ll come back here. Why don’t you just follow me and let me reach you?

Hit the follow button and be amazed.

On my journey to fun-land follow me to join.

It’s good to leave a footprint wherever you go, so why don’t follow?

Surely, I’m afraid of heights but much more afraid of never flying.

What does a movie worth without its audience?

Escape from the negativity, embrace the positivity.

I’m here to inspire the F out of you!

Instagram Profile Bio

Who doesn’t love to put a catchy bio on their Instagram profile? You can never imagine how just a one-liner can change the look of your profile. Have a look at these cool Instagram profile bios so you can find one to put it on your Instagram profile. Here, we have listed awesome Instagram profile bios just for your convenience.

Love me but leave me wild.

I will never turn around to see if you’re chasing.

Being a good person is also a mistake nowadays… People think you are fake.

I will break them before they ever have a chance to break me.

Tell me I can’t, then watch me work twice as hard to prove you wrong.

If you don’t like me, don’t judge me. Nobody said you had to like me. Nobody.

I don’t give any reason for anyone to hate me. They create their own little drama out of jealousy.

Trust me! I’m friendlier than you think.

I’m a Basset Hound aficionado with a mouth like a Syphilitic sailor.

A man of mystery and power, whose power is exceeded only by his mystery.

Nothing more than a man who cared enough to try.

I’ve always done whatever I want and always been exactly who I am.

Don’t you just hate it when a sentence doesn’t end the way you octopus

A magic mushroom in the cow dung of the 21st century.

It’s my chaos that made me beautiful.

I have sufficient wildness to make me catchy.

Life is dumb and people are dumber.

I don’t procrastinate. I’m always on energy saving mood.

I can see you are a dreamer. You dream of becoming me.

I hope you’ll follow me to know the real me over Instagram.

If you have too many degrees, you’re probably a thermometer!

Read : Attitude Captions for Instagram

Sorry! I’m too busy now. Come back later.

Follow me right now. Because someday Instagram might not let you do this free.

What brings you here?

Funny Instagram Bios

Have you ever asked yourself how to gain followers on Instagram? The fact is, putting funny insta bios on your profile will definitely help you to get more followers on Instagram. Yes, it did for many people. Now, it’s time to check yours! Use your humor and choose the silliest one from below!

I laugh with many but don’t trust any.

Hey there! Instagram is using my Data balance!

Call me the one who got away because I’m always running.

I’m really not amusing. I’m just truly mean and individuals think I am kidding.

So if I fart while walking, does that give me extra horsepower?

If you don’t like me remember: its mind over matter. I don’t mind and you don’t matter.

Have my own hair and like ugly things.

I talk like a baby and I never pay for drinks.

There are two kinds of people in this world… And I don´t like them.

Absolutely awkward, proud nerd & geek, decreaser of world suck.

Do not judge me before you know me, but just to inform you, you won’t like me.

If I am not, may God put me there; and if I am, may God so keep me.

Follow me to prove that your choices are the best!

Following me will make you cute, wanna check?

A sky full of stars but why you staring at me?

I’m not telling you to follow me but my heart insists.

My property will be taken up by those who will follow me on Instagram.

I’m the hottest but not the cause of melting ice in Antarctica.

Don’t look at those sad eyes on my happy face, you will be caught.

I’m not for everyone but maybe for you!

The more you will follow me, the more I will love you.

Hey… is it me, you looking for?

Read : 250+ Funny Captions

Why Instagram? Because there is no place for your photos to live and be seen.

You’ll not find my CGPA here, nerd!

I’m more beautiful than what you see and more savage than what you think.

Cute Instagram Bios

People are always in love with cute things. In case of following you on Instagram, nothing will attract them as much as cute Instagram bios. Check out our cute bio list for Instagram and surely you will say that these are the cutest Instagram bio to get followers.

The one who knows how to move on.

Being weird is the side effect of Awesomeness!

Only a cupcake searching for a stud biscuit.

Always laugh when you can. It is cheap medicine.

Hustle until your haters ask if you’re hiring.

I know, I’m lucky and you will follow me.

Just keep calm and follow me to be stress-free.

The most beautiful makeup of a woman is passion. But cosmetics are easier to buy.

I don’t care how busy I am – I will always make time for what’s most important to me.

99% of the time my brain is thinking blah, meh, why, huh, WTF, food, and computers. The other 1% I’m usually asleep.

I am building a fire, and every day I train, I add more fuel. At just the right moment, I light the match.

I’m just going to go live life. I’m going to go enjoy life. I have nothing left to hide. I am kind of a free person, a free soul.

I’m fabulous. I’m an incredible dresser, I’ve got buckets of money, I’m a hoot and a half and I got a killer rack.

Follow me or not Instagram will always lead you to me.

You will get the free subscription of unlimited sarcasm, just follow me.

I’m a funny dude hoping to make you smile with the cute Instagram post.

I’m just a shy guy asking out you to be friend.

Follow me until you get what you deserved.

Instagram Bio: 10+ Ideas and Examples for Amazing Instagram Bios in 2021

Last Updated: 24 Mar

Writing a good Instagram bio seems so darn simple, doesn’t it?

Well, only until you actually sit down to do it, that is.

Because the moment you begin, you quickly realize that there’s more to it than just adding a line about yourself and your contact information.

In this guide, you’ll discover more than 10 ideas, tricks, and examples of good Instagram bios to help you create an amazing bio for your brand.

Ready? Let’s take it from the top, then.

What is an Instagram Bio?

The Instagram bio is a section of your overall profile, located underneath your Instagram username, where you can list information about yourself or your business.

And it’s what you include there that can make or break the first impression someone will make about you.

Overall, the bio should include a short description of you or the business, your contact information, any hashtags that are relevant to you, emojis, if you want, and of course, your website URL.

The problem? How to put it all together to make a lasting and good first impression…

How to Create a Good Instagram Bio

We’ve all seen those Instagram bios that stop us in our tracks—the ones that are so cleverly written they make us want to instantly follow that account.

“That’s what our brand’s Instagram bio needs to be like,” you tell yourself as you continue to admire that profile.

But, here’s the truth: Writing about yourself or your own brand is hard.

Even the most clever writers struggle with crafting a solid bio. And, that challenge becomes even tougher when you only have 150 characters to get your point across—all while being impactful and engaging.

Are your palms sweaty yet? We don’t blame you. Knowing just want to put in your brand’s Instagram bio is tough.

Fortunately, there are some key tips you can put into place to craft good Instagram bio that’s just as attention-grabbing as the ones you always admire.

Instagram for Business 101

Why Your Instagram Bio Matters

Before you roll up your sleeves and get into the Instagram bio ideas and tips we’ve got for you, it’s important to understand the role that your Instagram bio plays in your overall strategy.

Yes, your Instagram bio is short. But, it’s still important.

Think of your bio as the elevator pitch for your entire account. It shares who you are and what you do. That’s important information for users to know when they’re deciding whether or not your account is worth a follow.

Think about it this way: Would you want to engage in a continued relationship with someone who shook your hand, said his or her name, and then that was it? Probably not.

The same holds true for your Instagram bio—it’s your chance to introduce your brand and make a positive impression that encourages people to hit that “follow” button.

How to Write a Damn-Good Instagram Bio

Alright, so a good Instagram bio is crucial. But, how can you piece together a solid one for your own brand? Here’s what you need to know.

#1: Keep it Simple

Let’s start with the basics: The name that appears at the top of your bio.

While it’s tempting to branch out and get creative there, it’s best to list the actual name of your brand.

So, for example, you should list “Pinecone Outdoor Outfitters” instead of something catchy like “All About the Outdoors”.

Why is this important?

When interested people seek out your brand on Instagram, they’re probably going to use your name.

If that doesn’t appear there, you won’t show up in the results—and, rest assured, people won’t spend a ton of timing looking for your account if you don’t immediately pop up.

If you do want to get a little more creative with your Instagram name, you do have one solid option.

Check out this example from Headspace (mindfulness app):

Outside of your name, you should aim to keep the entirety of your bio relatively simple and straightforward as well. As we mentioned, it’s your digital elevator pitch—meaning you want to get to the gist of who you are and what you do. This doesn’t need to be a long-winded manifesto.

Just ask yourself this one simple question: What would you say if you were shaking someone’s hand and introducing your brand at a networking event?

That simple inquiry will help you zone in on those important details that you should be sure to touch on within your bio.

#2: Zone in on Keywords

You know the importance of keywords. While they aren’t searchable within your Instagram bio the way you might expect them to be, including some keywords relevant to your audience and your niche can be helpful.

Grab a notepad and jot down some words that people would be looking for that relate to your brand, products, or services.

By identifying and then including some of these more obvious words that your followers might expect to see, you make it that much more clear who you are and what you do. When you do that? Your target audience will be able to recognize when they’re in the right place.

#3: Don’t Be Afraid of Emojis

While some people deem them unprofessional, emojis can be a great addition to your Instagram profile.

Not only do they help to add some personality to a block of text that could otherwise be a little stiff, they also help to break up your text and make the entire bio easier to read.

“I always love seeing emojis in an IG bio,” shares Lindsay White in an article for Huffington Post , “Mostly because it’s unexpected. In a world of business, seriousness, and corporate talk, it’s nice to see emojis where they would normally not belong.”

So, don’t hesitate to incorporate a few fun graphics in your own bio. It’s a fun touch that helps you stand out.

And don’t forget to use emojis in your posts as well! Sked Social makes it super convenient to add them to your post captions and first comments while scheduling your photos, videos, and carousels to post automatically .

#4: Leverage Your Link(s)

If there’s one thing that frustrates marketers, it’s how strict Instagram is with clickable links.

In fact, your bio is the only place where you can include a link that your followers can actually click.

With that in mind, you want to make the most of it.

Your website homepage is an obvious choice—and, in many cases, it’s also the best one.

However, if you want to mix it up why by adding more than one link, use Sked Link to direct followers to additional links.

Many brands also opt to frequently switch out the link they include in their Instagram bio to have it point to something specific—such as a new blog post for example.

Then, in the caption of a new Instagram post, they’ll write “link in profile” as a workaround to direct users to that specific page.

This can be effective. But, it’s worth it to note that Instagram’s algorithm means that users’ feeds no longer appear in chronological order.

So, if you’re frequently switching up your bio link, your Instagram posts might be directing some users to a link that is no longer there.

The good news is though, if you’re a Sked user, you can use our Sked Link feature to set up a multi-link landing page.

With Sked Link, we do all the heavy “linking” for you. Simply place your unique Sked Link in your bio to share more than 1 link with your followers.

Your Sked Link dashboard consists of three main sections – build, design and integrate. All of which come in very handy to create that killer Sked Link for driving more traffic, sales, newsletter sign-ups and opportunities.

One of Sked Link’s best features is the ability to add your Facebook Pixel and Google Analytics ID on your personalized Sked Link. This is fantastic for remarketing purposes and tracking the traffic you’re attracting to your Sked Link directly from Instagram.

TIP: While you won’t find a lot of flexibility in terms of linking on Instagram, by switching over to a business profile , you can include buttons that allow users to get in touch with you—meaning you’ll have more direct calls to action and clickable functions within your profile. Not that’s a good Instagram bio tip!

#5: Use Your Branded Hashtag

A good Instagram bio isn’t complete without a brand-specific hashtag. With that hashtag in place, users can tag their own photos so that the brand can see them—and potentially even repost them on their own Instagram account.

It’s called user-generated content .

And, it’s not only helpful for engaging your users, but it also helps you to fill up your own Instagram feed with photos you don’t need to create yourself. It’s a win-win.

And if you do have a branded hashtag, include it in your Instagram bio. It’ll serve as a constant reminder to your followers about what hashtag you’d like them to use, while featuring it in an easy-to-reference place where they won’t have to go hunting for it.

Another screenshot of the app's interface.

NOTE: For whatever reason, hashtags that you include in your bio aren’t clickable on mobile. But, they are using Instagram’s web interface.

#6: Be Human

This tip is especially important to keep in mind when you’re writing an Instagram bio for your brand—rather than one for an individual account.

Companies have a way of seeming somewhat far-away and untouchable. But, when marketing on social media, you don’t want that to be the case. You want to seem personable and relatable.

For that reason, skip the stiff, corporate speak or slogans and write a bio that is a little more warm, friendly, and captures your brand’s voice.

People will be much more willing to interact with your account if you don’t seem like a rigid salesperson all the time!

Over to You

Even though it’s only a measly 150 characters, good Instagram bios are your path to success on Instagram.

But, even so, crafting a good Instagram bio for your own brand can be deceptively tough. Fortunately, there are a few tips you can implement to remove some stress from the process and come up with a bio that you can be proud of. In order to do so, remember to:

Put those tips into play, and you’re sure to piece together an Instagram bio that’s equally as awesome as those ones you always admire.

Now that you know how to craft a good Instagram bio, start carving out hours in your social media workflow by signing up for Sked’s 7-day trial . Our all-in-one Instagram scheduler allows you to automatically post images, carousels, Stories, videos and more. Tag locations, users and products and manage all your hashtags in one place to save 5+ hours every week.

Get a Sked start with a free trial

Try our amped up all-in-one platform free for 7 days. Get full access and see how absolutely easy it is to rock your visual marketing plans from here on out!

IMAGES

PinInternets: 21 Instagram Accounts that nailed their BIO
220+ Instagram Bio Ideas + How to Write the Perfect Bio
11 of the Best Professional Bio Examples We’ve Ever Seen [+ Bio Templates]
How To Create The Best Fitness Instagram Bio (With Examples)
220+ Instagram Bio Ideas + How to Write the Perfect Bio
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VIDEO

FUNAN A MR BEAST! KANYE Y KIM CAPTADOS! PIQUE ABUCHEADO! YERI MUA! ESLAND! CONTROVERSIA! SAM SMITH!
Instagram Bio Mistakes ❌🤦🏻‍♂️
😂😂😂 @[email protected]
New Year = New Bio Challenge
things you should avoid in Instagram bio 🤔💹 #shorts
Instagram bio ideas 💞✨🌈☁️

COMMENTS

How to Create the Perfect Instagram Bio in 2022
Instagram Bio Idea #1: Share Your Story Like Charles Wright once sang, express yourself! Think of your Instagram bio as a 150-character sales pitch. Whether it's a bulleted list or a few short lines, use this space to speak directly to your target audience and detail your story.
200+ Instagram Bio Ideas You Can Copy and Paste
3 Instagram Bio Template to Follow 1. Include a Description of Yourself 2. List Your Interests 3. Share Your Contact Information 4. Add a Call to Action 4 5 Instagram Bio Tricks to Try 1. How do You Change the Font in Your Instagram Bio? 2. How do You Add Symbols to Your Instagram Bio? 3. How to Add Instagram Link-in-Bio 4.
15 Personal Bio Examples That Are Fun, Creative, and Get the ...
Your personal bio can be displayed anywhere that you might want people to find out more about you. Often, this will be places like social media, your website, guest post bylines, or your speaker profile, but you can also include it in other marketing materials like flyers for events you're hosting or the blurb for your latest ebook.
220+ Instagram Bio Ideas to Make Your Own in 2023
An Instagram bio that clearly describes what the user does or what they're interested in can be considered a good bio. You could list your job profile, interests, accomplishments, and hobbies. For example, your bio could be something like, "fitness enthusiast + dog mom + founder of X Company."
517 BEST Instagram Bio Ideas You Should Use (To Stand Out)
Here is Your ultimate list of the best Instagram Bio ideas you can easily copy and paste and be an Instagram hero! You will find the best bio with emojis, motivational, attitude, funny, love, friends and more… Inspirational Instagram Bio Ideas Funny Instagram Bios Instagram Bio Ideas with Emoji for Girls Instagram Bio Ideas with Emoji for Boys
200 Good Instagram Bio Ideas for 2023
Your Instagram bio can consist of so many different things. If you're a proud alumni or a newly-enrolled student so proud that you got into your dream school, you can show love to your alma...
How to write a personal bio + 20 personal bio examples
A personal bio is a short, concise summary of your professional life, personal life, or a combination of the two. It's a good way to introduce yourself online to a potential employer, client, or just your contacts/followers.
20 of the Best Professional Bio Examples We've Ever Seen
Your bio should include important professional roles and achievements. It's also valuable to add passions, personal interests, and how you bring your values to your work. Finally, your bio should give your readers a chance to get to know you. So, it should reflect your personality. First-Person Bio vs. Third-Person Bio
Best Photography Bio Ideas for Instagram
Here are some creative bios for your extraordinary photos. Exceptional images deserve an exceptional presentation. Photo Click Meets Perfection. Your image, your focus. Shoot the inlaws, frame the wife, hang the kids. Capturing Life's Priceless Moments. Looking Twice. Redefine Capturing. New Memories, New Life.
310+ Best Instagram Bios For Personal Chefs [2023]
Your Instagram bio is the first thing your followers will see - it should be unique and tell users exactly what you do and who you are. We understand how difficult it can be to craft a compelling Instagram bio, which is why we curated a list of the best personal chef Instagram bios.
10 Instagram Bio Ideas + 13 Tricks to Stand Out [TEMPLATES]
A bio on Instagram is a description of your account that can be up to 150 characters long and sits at the very top of your profile page, next to your profile picture. It's a snapshot of your Instagram account and a quick way to show users who you are and what you're about.
How to write a bio yourself + 28 best bio examples
This type of bio is often used on professional networking sites like LinkedIn, Twitter, Instagram, etc., or when you're speaking at an event. 4. Personal bio A personal bio is used to introduce yourself to new people. You can put it up on a website, in an email, or even in a physical letter.
30 Perfect Instagram Bio Ideas To Use Now (2023)
To edit your instagram bio, head to your instagram app and tap the thumbnail of your profile picture at the bottom right. On the next screen, you'll see an "Edit profile" button, which will take you to your bio section.
184 Best Instagram Bio Ideas, Examples & Templates
Sometimes a few words can say a lot more about a person, business, or brand than a full bio with emojis, offers, links, and more. PPC Influencer Joe Martinez's Instagram bio is a great example: #Family, #StarWars, @paidmediapros, #Vinyl in that order. Here are some more simple Instagram bio ideas to consider, if it matches your brand voice.
Creating a Killer Instagram Fitness Bio (+3 Examples We Love)
Max_swoll_. Max1swoll. Max Swoll - Personal Training. Max Swoll - Body Coach. Max Swoll - Build Muscle. I help skinny people to build muscle without lifting weights. I help people like you to lose weight without breaking a sweat. We help athletes to up their game through proper nutrition.
250 Best Instagram Bios That Will Really Make Your Profile ...
You can make these Instagram bios extremely professional by adding interesting and compelling bio with the help of our Instagram bio ideas to get you started. There are certain necessary details such as your city, links to other social media handles and blogs, and even your date of birth are mandatory to look your insta bio captivating.
How To Write a Personal Bio That Draws Attention
It is best to keep this type of personal bio between 300 and 500 words. Shorter bios are meant to capture the reader's attention and encourage them to read the rest of your resume. Keep it simple and engaging. If you are writing your bio for your professional website, it should be around 1,500 to 2,000 words.
Help Center
Instagram app for Android and iPhone: Tap or your profile picture in the bottom right to go to your profile. Tap Edit profile at the top of the screen, then tap Bio. Write your bio and add the URL to your website. Tap Done (iPhone) or (Android).
5 Instagram Bio Ideas for Business (+ Examples)
What is an Instagram bio? An Instagram bio is a description of your business that sits at the top of your Instagram profile. It can only be up to 150 characters, so you want to be concise, sharing what your business does and who it serves in as few words as possible. Take a look at our own Instagram bio to get an idea of what this might look like:
How To Make A Good Instagram Bio [Attractive And Perfect]
Your name can be inserted in the bio section. This is surely a quick trick to improve your Instagram bio that not a lot of accounts use. 3. Add Relevant Keywords Into Your Bio While keywords does not help to appear higher on Instagram search like the Account name and the Username does, it is still relevant to think about adding them.
40+ Instagram Bio Ideas to help you stand out in 2022!
Here are a few CTA ideas you can use in your Instagram bio (and a few emojis to go with it.): To direct them to your website: "Find out more on my website 👇" and add your link below. Send them to your YouTube channel: "Watch my video to find out how" 📽 and add your YouTube link.
125+ Bio for Instagram
This list of birthday bio for Instagram will be a part of the fun on your big day. Sassy since birth. Alive since (Insert here your birth date.) Happy birthday, dear self. I hope the birthday cake is as sweet as me. Murder a cake every (Insert here your birth date.) On this day, a queen was born.
Instagram Bio: 10+ Ideas and Examples for Amazing Instagram Bio in 2021
Well, only until you actually sit down to do it, that is. Because the moment you begin, you quickly realize that there's more to it than just adding a line about yourself and your contact information. In this guide, you'll discover more than 10 ideas, tricks, and examples of good Instagram bios to help you create an amazing bio for your brand.
Ame Bibabi Official on Instagram: "Need a personal trainer? 😚
1,154 Likes, 32 Comments - Ame Bibabi Official (@amebibabi) on Instagram: "Need a personal trainer? 😚 - - yes I have one 😉! - link in bio ;) - - #curvygirl…"