Marketing Cover Letter—Examples & Tips [also for Interns]
I had an interview yesterday and the first thing they said on the phone was: “Wow! I love your cover letter.” Patrick I love the variety of templates. Good job guys, keep up the good work! Dylan My previous cover letter was really weak and I used to spend hours adjusting it in Word. Now, I can introduce any changes within minutes. Absolutely wonderful! George
1. Marketing Cover Letter Examples
Example #1: mid-level marketing job candidate, example #2: entry-level marketing cover letter with no experience, 2. how to write a cover letter for marketing jobs step by step (template), 1. format the marketing cover letter as you would a business letter, 2. create a great marketing cover letter contact info heading, marketing cover letter header template, 3. introduce yourself & identify the position being applied for, marketing cover letter sample: opening statement, 4. market yourself with your marketing skills & strengths, cover letter for marketers and marketing managers: middle paragraph.
Call me old fashioned, but I love a good cover letter. For marketing professionals it's the perfect place to add color to your accomplishments and show some of your personality and creativity. I especially admire candidates who use the opportunity to highlight what makes them the perfect fit for the role, whether that's an overview of their design skills (with links to their online portfolio), their philosophy when it comes to social media (with links to the pages they've managed) or why they love SEO or keyword strategy. A resume is obviously where a deeper dive into tangible tasks and responsibilities should take place, but for creative roles, a cover letter is where someone can truly shine and set themselves apart from the competition. Elizabeth Spayne VP of Marketing at The Planet Group
5. Explain the Reasons Why You Want to Work on This Particular Marketing Team
Sales and marketing cover letter example: motivation statement, 6. end using a professional sign-off & clear call-to-action, sample marketing specialist cover letter: call-to-action & close.
Hiring managers will be looking to see if the style and tone of the covering letter matches what they’re looking for within their marketing department. Marketers would therefore be wise to do their research and seek out marketing activity and campaigns produced by the company (such as on their website, social media channels or via email) and emulate the style and tone used. Conversely, they could also look to demonstrate how they could bring something different to the company, team and marketing efforts as this could be a point of difference that other marketing candidates may not offer. Lars Herrem Group Executive Director at Nigel Wright Group
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More cover letter examples.
Are you interested in making marketing your career? When applying for your first position in marketing, make sure to include in your cover letter any previous experience that highlights your related skills and abilities, and builds upon your resume.
The following is a sample cover letter for an entry-level marketing position. Use this example as a guide and make adjustments based on your qualifications to fit the position you are applying to.
Tips for Writing a Marketing Cover Letter
- Include related experience: In the body of your letter, include any experiences that are related to the job you’re applying for. Even if you have never had a marketing job, include experiences where you demonstrated the skills and abilities required for the job.
- Use specific examples: You want your cover letter to expand upon your resume. One way to make your cover letter stand out is to provide specific examples of times you demonstrated skills or qualities needed for the job. Examples prove that you have what it takes to do the job well.
- Use keywords: Look for keywords in the job description—words that emphasize the skills or qualities needed for the job. Include some of these keywords in your cover letter.
- Begin with a sample or template: A cover letter sample or template can help you decide what information to include, and how to format your cover letter. However, when you use a sample or template, be sure to change the information to fit the job you are applying for.
- Use business letter format: Use the official business letter format when writing your letter. You want this letter to be professional.
Be sure to thoroughly proofread your cover letter. Your letter needs to be polished and professional so that you make a strong first impression.
Match Your Qualifications to the Job
The first step to take before you actually put pen to paper to write your cover letter is to take a highlighter to the job announcement. Mark the most important skills or qualifications it requires (these are typically placed under subheadings such as “Job Requirements,” “Required Qualifications,” or “Preferred Qualifications”).
Next, try to pepper your cover letter as well as your resume with these keyword phrases. Since many employers now use automated applicant tracking systems (ATS) to review the first round of submissions they receive, your application documents all need to contain the keywords that these systems are programmed to seek.
Applications are ranked according to the positioning of significant keywords and the number of times they are used. If your cover letter and resume do not contain these keywords, they may never reach the human eye of a hiring manager.
Here is a sample job posting for an entry-level marketing position. The most significant keywords are highlighted in boldface.
Our team at ABC Marketing Group is seeking a talented Marketing Assistant / Coordinator to be our next rising star!
We are looking for a charismatic communicator with superb interpersonal and client relations skills. If you are creative , diligent , and passionate about formulating unique and dynamic marketing strategies for major players in the eCommerce sector, we’d love to talk with you about the career opportunities we offer.
Job Responsibilities : Facilitate print , digital , and email marketing campaigns and promotions . Create and administer web pages ; manage social media platforms for clients. Communicate with clients through email and in one-on-one meetings.
Job Skills & Qualifications
Required Qualifications: Bachelor’s degree in Marketing , Advertising , or Communications . Strong writing , digital design , and communications talents.
Preferred Qualifications: Successful intern experience in marketing or public relations . WordPress and HTML.
You can see that common keywords for an entry-level marketing job include words like “marketing,” “public relations,” “email,” “social media,” and “web pages.” Many of these are used in the text of the following cover letter example.
Marketing Cover Letter Template
You can use this cover letter sample as a model. Download the template (compatible with Google Docs and Word Online), or read the text version below.
Marketing Cover Letter Example
Entry-level marketing cover letter sample.
Trent Applicant 123 Main Street Anytown, CA 12345 555-555-5555 email@example.com
April 20, 2022
Sarah Lee Director, Marketing ABC Marketing Group 123 Business Rd. Business City, NY 54321
Dear Ms. Lee,
I am very interested in the open marketing position with ABC Marketing Group. I believe that my education and employment experiences make me an ideal candidate for the position.
During my tenure at XYZ College, I developed a passion for marketing and public relations. I have sought out multiple opportunities to develop my marketing skills. For example, last summer, I interned at the National Sculpture Society in New York City. My position entailed developing web pages and slideshows publicizing the success of the society's artists. I was able to utilize my web authoring skills to assist the organization in its goal to promote sculpture.
As an assistant at XYZ College’s career services office, I am responsible for updating information on alumni, career advisors, and companies that publicize internships with our office. This involves heavy calling during my shifts at the office. In addition to calling, I also email clientele. This calls for me to employ interpersonal skills to communicate with clients effectively. Due to my strong communication skills, I have been given even more responsibilities. For example, I now publicize all career services events via multiple social media platforms.
I believe that my experiences in marketing and my interpersonal skills make me a prime candidate for this position. I am a diligent worker, and passionate about my work. I will be a valuable asset to your company and will use this as an opportunity to grow and further the development of my marketing skill set.
Thank you very much for considering my application for candidacy. I will follow up within a week to confirm that all of my materials were received and hopefully set up an interview time.
Your Signature (hard copy letter)
If you're sending your cover letter via email, list your name and the job title in the subject line of the email message:
Subject: Marketing Position - Your Name
Include your contact information in your email signature, and don't list the employer's contact information.
Here are more cover letter examples for college students and graduates that you can use as a starting point for your own correspondence.
Watch Now: 7 Ways Your Cover Letter Can Get You Hired
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Marketing Professional Cover Letter Examples
Marketing professionals drive the development and implementation of marketing campaigns, tools, collateral, and programs to spur organizational growth and business development. Key activities typically performed by marketing professionals include writing copy, conducting market research, updating databases, creating marketing materials, and contributing to advertising and promotional initiatives. Superior communication, presentation, and leadership skills are all mandatory for success in this type of position.
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Don't send your resume without a cover letter. Find out how to create a professional cover letter in our guide.
Include These Marketing Professional Skills
- Campaign development and execution
- Collateral development and distribution
- Strategic short- and long-term planning
- Market penetration and growth
- Brand messaging, awareness, and exposure
- Market research and analysis
- Project life cycle management
- Customer segmentation
- ROI analysis
- Sales and marketing tools and materials
- Direct and indirect marketing
- Team building, collaboration, and leadership
Below you will find an example of a cover letter for a marketing professional including comparable abilities, qualifications, and experience.
Dear Mr. Conley:
As an accomplished and results-oriented marketing professional with expertise in brand development, messaging, and promotion, I believe we have reason to talk. After reviewing your company’s needs and the talent and skill set you’re looking for, I am confident that I possess the knowledge and experience to enable me to make a significant and positive impact on your marketing team.
My background lies in successfully conceptualizing and implementing innovative marketing initiatives and campaigns to drive market impact and expansion for product launch and development efforts within a variety of industries. Furthermore, my proven talents in project management, creative design, and customer acquisition and retention position me to make a substantial contribution to your organization.
The following achievements demonstrate my qualification for this position:
Excelling in various marketing leadership roles for the past 14 years for companies including Vivid Imaging and WayWatch Media, creating and executing targeted marketing and promotional campaigns to accelerate growth and development
Propelling product enhancement, corporate growth strategies, and successful marketing campaigns and tactics to stimulate revenue growth and achieve organizational objectives
Spearheading the development of highly effective marketing collateral – optimized uniquely for both print and digital vehicles – to ensure optimal messaging and positioning
Developing and managing customer segmentation, modeling, and ROI analysis to boost campaign impact
Leveraging marketing channels such as email, web, Facebook, Twitter, YouTube, and other online outlets to deliver optimal customer base retention and growth
Demonstrating effective communication, organization, research, and leadership abilities
My proven success in achieving corporate marketing goals and objectives, along with my comprehensive expertise in developing strategic initiatives and programs throughout all levels of the marketing cycle, will contribute immensely to the success of your team at Foster Design. Thank you for your consideration, and I look forward to speaking with you soon.
Brian T. Smith
A professional cover letter is the first step toward your new job!
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Marketing Cover Letter Examples
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Create My Cover Letter
Marketers play an important role in helping to market products and services to customers for a variety of businesses and organizations. The cover letter examples below highlight what you should include in your marketer cover letter. Choose from multiple cover letter templates , and create your job-winning cover letter based on our cover letter examples. Get started today and give yourself a chance to get a great job in this new and fast-growing field.
Cover Letter Tips for Marketing
Searching for employment can be a daunting task, but preparation and making a few good choices can take some of the pain out of finding jobs in Marketing. Here are a few tips to help guide you.
- Take career assessments to identify your strengths and interests. It’s easier to move forward when you have an understanding of your goals and abilities.
- Mentally prepare for a lengthy job search. You should’n’t give in to negativity, but it’s important to acknowledge that looking for jobs in Marketing may not show immediate results. Understanding this reality from the start could help keep you going if your search begins to drag on.
- Tap into your networks. Enlist colleagues, family, and friends to help in your hunt for work. They may have access to valuable information or contacts that could shorten your path to gainful employment.
- Follow up relentlessly. Until you land the job or get a firm refusal, you should commit to checking back with a prospective employer every few days to a week. Demonstrate your commitment and tenacity.
- Make a schedule of your job search. Organizing your activities helps preserve your forward momentum and keeps you from getting overwhelmed by multiple applications.
Marketing Job Seeking Tips
It’s important to take time to prepare a strong cover letter that can connect with hiring managers and sell you as the right choice for the job. Regardless of your intended position or field, there are a few basic rules to writing a quality cover letter. Here are some dos and don’ts to help create a cover letter that works.
- Do toot your own horn. Your goal is to make an indelibly positive impact, so don’t be afraid to be your own cheerleader. Assertively demonstrate how you’ve distinguished yourself in your career.
- Don’t include salary information. This could be seen as amateurish and unprofessional and may harm your ability to negotiate a better salary when you’are offered jobs in Marketing.
- Do give your cover letter a strong focus. Hiring managers get a lot of applications. Your cover letter needs to get to the point, answering the vital questions of who you are, what you can do, and why you should get the job.
- Don’t include controversial details like your political or religious affiliations. Avoid mentioning memberships or awards that may inadvertently reveal such information.
- Do polish your work. Grammar and spelling are crucial to making a good impression. You don’t want your cover letter to raise questions about the kind of employee you would be.
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The 12 Best Cover Letter Examples: What They Got Right
Published: February 16, 2023
Fun is not something typically associated with writing a cover letter. However, with a few tweaks, writing one doesn’t have to be a burden.
The cover letter examples below demonstrate that it is possible to have a little fun with your job search — and maybe even make yourself a better candidate in the process.
What is a good cover letter?
A cover letter is used to demonstrate your interest in the role, passion for the company, and the impact you've had in previous positions. Cover letters should include a standout opening, relevant skills and qualifications, and a strong finish with a call-to-action — all within one page and unique to each application.
It may be true that only 35% of recruiters admit that cover letters do not materially influence the hiring process for them , but that doesn't mean yours has to contribute to that statistic. In fact, it might be that cover letters are deemed insignificant because so few of them stand out. Here's an opportunity for you to exercise your creativity at the earliest stage of the recruitment process.
Personalization, after all, goes beyond replacing the title and company name in each letter you send to recruiters.
What’s on a cover letter?
Before you can get started writing your cover letter, there are a few components you must have.
Greeting: A simple, but pleasant greeting to address the recruiter or hiring manager.
Opener: Write a catchy introduction that explains why you’re interested in the role.
Summary of Skills/Qualifications: This is the heart of your cover letter. It outlines your relevant experience and why you’d be a great fit for the role. You can highlight special skills, experiences, professional achievements, or education to help make your case.
Closing: In this paragraph, provide a call-to-action by expressing interest in an interview. Provide your contact information and sign-off.
What does a cover letter look like?
In addition to showing off your skills and qualifications, cover letters give you the opportunity to present a clear, concise, and compelling writing sample that shows off your personality and ability to convey ideas. Check out our fillable examples below to see how you should organize the content of your cover letter.
Customizable Cover Letter Examples
In a hurry for a cover letter example you can download and customize? Check out the ones below from HubSpot’s cover letter template kit .
1. Standard Cover Letter Example
This standard cover letter hits all the right notes: It includes a space to give a brief summary of your experience, as well as a space to delve in-depth into the specific responsibilities at your current role. You also have the chance to describe the challenges you’ve mastered at previous roles, showing that you’re capable of facing any problem that comes your way.
Why We Love It
We love this cover letter because it allows you to describe the high points of your career while still being professional, personalized, and succinct.
2. Data-Driven Cover Letter Sample
Numbers are worth a million words — or that’s how the saying should probably go (if only we could include pictures in cover letters). Citing data and statistics about your achievements at your current company is an assured way to capture a hiring manager’s attention. Most hiring managers don’t read the entire letter, so a bulleted summary of your achievements can be a powerful way to increase the effectiveness and scannability of your message.
We love this cover letter because it’s adaptable to any role. Even if you don’t work in a data-centric role, you can include any enumerable achievement. If you’re in a creative industry, for instance, you can include the number of creative assets you designed for your current company.
3. Entry-Level Cover Letter Example
Download a Customizable Copy of This Cover Letter Example
Applying to your first job can be stress-inducing, to say the least. You can increase your chances of getting that first interview by including a cover letter that explains how your education can help you succeed in the role you applied for.
Look no further than this example from HubSpot. While other cover letter samples give experienced professionals the opportunity to share their experience at length, this one gives you the chance to describe your personal and professional attributes. You can then convey how you can leverage your knowledge to help your target company reach their goals.
We love this cover letter because it’s easy and simple to use for a student who has little experience in their target industry — including those who haven’t yet completed an internship.
Looking for more? Download the entire kit below.
5 Professional Cover Letter Templates
Fill out the form to access your templates., best cover letter examples.
What does a good cover letter look like in practice, and how can you make yours stand out? We found six examples from job seekers who decided to do things a bit differently.
Note: Some of these cover letters contain real company names and NSFW language that we've covered up.
1. The Cover Letter That Explains 'Why,' Not Just 'How'
We’ve already covered the importance of addressing how you’ll best execute a certain role in your cover letter. But there’s another question you might want to answer: Why the heck do you want to work here?
The Muse , a career guidance site, says that it’s often best to lead with the why — especially if it makes a good story. We advise against blathering on and on, but a brief tale that illuminates your desire to work for that particular employer can really make you stand out.
Here’s another instance of the power of personalization. The author of this cover letter clearly has a passion for this prospective employer — the Chicago Cubs — and if she’s lying about it, well, that probably would eventually be revealed in an interview.
Make sure your story is nonfiction and relatable according to each job. While we love a good tale of childhood baseball games, an introduction like this one probably wouldn’t be fitting in a cover letter for, say, a software company. But a story of how the hours you spent playing with DOS games as a kid led to your passion for coding? Sure, we’d find that fitting.
If you’re really passionate about a particular job opening, think about where that deep interest is rooted. Then, tell your hiring manager about it in a few sentences.
Why This Is A Great Cover Letter
This example demonstrates how effective personalization can be. The writer is passionate about the employer, drawing from her own childhood experience to communicate her enthusiasm.
2. The 'We're Meant for Each Other' Cover Letter
This cover letter example is a special one because it was submitted to us here at HubSpot. What does the letter do well? It makes a connection with us before we've even met the letter's author.
"Content Marketing Certified" indicates the applicant has taken the content marketing certification course in our HubSpot Academy (you can take the same course here ). Our "records" indicate he/she did indeed give an interview with us before — and was a HubSpot customer.
The cover letter sang references to a relationship we didn't even know we had with the candidate.
The letter ends with a charming pitch for why, despite him/her not getting hired previously, our interests complement each other this time around.
(Yes, the applicant was hired).
This cover letter example does an excellent job of building rapport with the employer. Despite not getting hired for previous roles they applied for at HubSpot, the writer conveys exactly why they are right for this role.
3. The Cover Letter with H.E.A.R.T.
HubSpot has a lot of H.E.A.R.T. — Humble, Empathetic, Adaptable, Remarkable, Transparent. Our Culture Code is the foundation of the company's culture, the driving force behind our mission to help millions grow better , and serves as the scaffolding for our hiring practices. Recruiters at HubSpot look for applicants that demonstrate how they embody the Culture Code and job description, paying extra attention to cover letters that are super custom to HubSpot.
In another HubSpot submission, a HubSpot applicant writes about how she found out about HubSpot, why she likes the company, and how her professional experience aligns with H.E.A.R.T.
HubSpot's recruiting team was impressed with her dedication to the company and how she went beyond what was asked for by linking her portfolio in her closing paragraph.
Featured Resource: 5 Free Cover Letter Templates
Download our collection of 5 professional cover letter templates to help you summarize your professional journey and land your dream job – whether it's at your first or fifth company.
Short Cover Letter Examples
4. the short-and-sweet cover letter.
In 2009, David Silverman penned an article for Harvard Business Review titled, “ The Best Cover Letter I Ever Received. ” That letter contained three complete sentences, as follows:
One might argue that this particular letter is less than outstanding. It’s brief, to say the least, and the author doesn’t go into a ton of detail about what makes him or her qualified for the job in question. But that’s what Silverman likes about it — the fact that the applicant only included the pieces of information that would matter the most to the recipient.
“The writer of this letter took the time to think through what would be relevant to me,” writes Silverman. “Instead of scattering lots of facts in hopes that one was relevant, the candidate offered up an opinion as to which experiences I should focus on.”
When you apply for a job, start by determining two things:
- Who might oversee the role — that’s often included in the description, under “reports to.” Address your letter to that individual.
- Figure out what problems this role is meant to solve for that person. Then, concisely phrase in your cover letter how and why your experience can and will resolve those problems.
The key to this standout cover letter is research — by looking into who you’ll be reporting to and learning more about that person’s leadership style, you’ll be better prepared to tailor your cover letter to focus on how you provide solutions for them.
5. The Short Story
Basha Coleman began her cover letter with a short story. The goal of this short story is two-fold:
- Detail the experience she already has with the organization.
- Stand out to the hiring team.
You'll notice that her short story follows a typical narrative arc: It has a conflict/obstacle, a turning point, and a positive outcome, all created with a goal to emphasize a theme or point. In this case, Coleman is emphasizing her existing affinity with the brand and her triumphs within the program so that she can continue on her career path.
Like the second example in our list, this cover letter does an excellent job of conveying the applicant’s existing affinity for the brand. If you are applying to a company you love, don’t be shy about showing it and explaining why.
6. The Bare Bones Cover Letter
In today's job market, cover letters aren't always necessary. Even though many recruiters won't ask for or even read them, cover letters can still be effective and convey personality to a reader. Writing a strong cover letter can help you better convey your interest in the position and company.
This template from The Balance Careers puts together the essential components of a short cover letter: excitement about the position, your qualifications, and a call-to-action for the recruiter to follow up with you. Combining these central aspects in a well-written, compelling narrative will go a long way in convincing readers to hire you.
This letter is organized and concise. The inclusion of bullet points to highlight key skills and help the recruiter skim the document is a nice touch.
7. The Breezy Follow-Up
In this cover letter, Amanda Edens is following the instructions the hiring manager gave by forwarding an email with resume and writing samples attached.
Not only does Amanda provide links to relevant writing samples that are live on the web, but she also closes with a strong final paragraph that:
- Summarizes the expertise she has relevant to the posting
- Emphasizes that she doesn't want to simply get a job but rather help the organization accomplish their goals
- The reader gets everything they need in an organized and thoughtful manner.
8. The Administrative Assistant Cover Letter
In this cover letter the candidate, Brenda, plays up her prior music industry experience to build a connection with Epic Music Group. If you have specific industry experience for the role you are applying for, be sure to highlight that.
It’s clear that she’s passionate about not only the music industry, but Epic as a whole. She’s done so much research on the company that she knows what software programs they use, and happens to be proficient in it to help convey value to the hiring manager.
This example further illustrates the importance of research. Make sure you understand the culture of the company to which you’re applying before you send a completely unfiltered cover letter — if you don’t, there’s a good chance it’ll completely miss the mark.
In just three short paragraphs, the applicant uses their company research to drive home why they are the perfect fit for the role — emphasizing industry experience as well as software knowledge specific to the company. All of this communicates that she’d be able to start with very few hiccups getting up to speed.
9. The Internship Cover Letter
Maybe you’re just getting started in your career and looking to land the right internship to gain experience in your field. In this case, you’ll need to highlight more of your educational background and transferable skills since you won’t have as much professional experience to highlight.
The cover letter above is a great example of how to emphasize your skills and accomplishments when applying to internships or entry-level positions. A few things the applicant does well:
- Highlights relevant extracurriculars and affinity networks. In this case, the applicant is applying to a business analyst position, so mentioning their involvement in a FinTech group makes sense.
- Previous internships in relevant fields: Our applicant points out that they’ve previously interned as a Business Analyst at another firm. Pointing out that they’ve done the role previously will help make their case for fit.
- Highlight other useful skills: This applicant is fluent in both English and German. If an international company or an organization needs bi-lingual support, knowing multiple languages is an asset.
This cover letter example illustrates how you can leverage your education and background to get the gig even when you don’t have much working experience. Highlighting previous internships or experience in related fields can go a long way in convincing hiring managers you’re the perfect candidate for the role.
Creative Cover Letter Examples
10. the brutally honest cover letter.
Then, there are the occasions when your future boss might appreciate honesty — in its purest form. Livestream CEO Jesse Hertzberg, by his own admission, is one of those people, which might be why he called this example “ the best cover letter ” (which he received while he was with Squarespace):
As Hertzberg says in the blog post elaborating on this excerpt — it’s not appropriate for every job or company. But if you happen to be sure that the corporate culture of this prospective employer gets a kick out of a complete lack of filter, then there’s a chance that the hiring manager might appreciate your candor.
“Remember that I'm reading these all day long,” Hertzberg writes. “You need to quickly convince me I should keep reading. You need to stand out.”
The applicant did their research on the company’s culture and executed this cover letter flawlessly. It’s funny and shows off the applicant’s personality all while demonstrating why they are a good fit for the role.
11. The Pivot Cover Letter
Making a career switch? Your cover letter can be an excellent opportunity for you to explain the reasoning behind your career change and how your transferable skills qualify you for the role.
Since the role she is applying for is more visual, it’s important to both show and tell why you’re a good fit.
This cover letter strikes the perfect balance between creativity and simplicity in design while putting the applicant's career change into context. The copy is clean, with a creative font choice that isn’t distracting from the content, but still demonstrates the applicant’s knack for design.
12. The Graphic Design Cover Letter
When applying for more creative roles, the design of your cover letter can say just as much as the words on the page. Take the graphic designer letter example below.
It’s got so much going for it:
- Pop of color
- Clean layout
- Interesting fonts
In addition to the style elements, this example also doesn’t skimp on the key skills recruiters are looking for. Using metrics, the applicant demonstrates their value and why they would be a great fit.
This cover letter thoroughly conveys the applicant’s skills and qualifications using a variety of visual elements and by emphasizing their greatest achievements.
We’d like to add another stage to the job search: experimentation.
In today’s competitive landscape, it’s so easy to feel defeated, less-than-good-enough, or like giving up your job search. But don’t let the process become so monotonous. Have fun discovering the qualitative data we’ve discussed here — then, have even more by getting creative with your cover letter composition.
We certainly can’t guarantee that every prospective employer will respond positively — or at all — to even the most unique, compelling cover letter. But the one that’s right for you will. That’s why it’s important not to copy these examples . That defeats the purpose of personalization.
Editor's note: This post was originally published in October 2020 and has been updated for comprehensiveness.
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Sample Marketing Cover Letter
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I came across your job posting on Craigslist and I am extremely interested in the position. Your company has exactly what I am looking for in a career and my current involvement in the industry shows that I have the necessary skills to be a valuable employee. Media Strategy is a field that I am very passionate about and I have what it takes to be a successful in this industry.
If you refer to my resume, you will see that I am Event Manager for the Fatal1ty Brand at Auravision Inc. One of the main marketing channels for the Fatal1ty Brand is Event and Contact Marketing.Being in this position, I am able to be a very important asset to the company.My roles in designing and executing large-scale booths for well-known industry trade shows have proven to be successful.Our booth space at the Consumer Electronics Show 2008 was a huge attraction to show goers.Our stage always had massive crowds and we were able to provided effective marketing while entertaining the public.Our marketing concept was clear and original by using some Ã‚â€œpublicity stuntÃ‚â€ techniques. The CES 2008 show was one of our more successful shows to date.
I am also a quick learner with strong analytical skills. My ability to extrapolate necessary information from any situation allows me to be very versatile and a natural problem solver. I have showcased my problem solving skills while working as a Fatal1ty Brand Manager for Auravision Inc.. Our company had negotiated an on-air television branding opportunity between two of our partners with no solution as to how to implement this campaign.We had less than a week to conceptualize and execute the endorsement and my ideas proved to be the best options.I was able to utilize existing marketing materials to make the branding idea a reality within a short period of time.The resulting on-air coverage far exceeded our expectations and was deemed a huge success.
I am very interested in working for your company. Working for a dot com has been my dream for many years now and I have always had a passion for Media. Working for your company would fulfill both of these desires. I have attached my resume as a Word document for your consideration. If you feel that I fit any of your requirements and wish to speak to me further, please contact me by email ( [email protected] ) or by telephone (609-287-4434). Thank you for your time and consideration. I hope to hear from you soon.
In addition to the Marketing Cover Letter Example, be sure to check out our Marketing Resume Examples
More Marketing Cover Letter Samples:
- Entry Level Brand Management
- Entry Level Public Relations
- Free Digital Marketing Manager
- Market Research Manager
- Professional Marketing Coordinator
- Professional Marketing Director
- Research Analyst
- Sample Marketing Executive
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Marketing Cover Letter Example
January 21, 2021 | By the Resume Genius Team | Reviewed by Samuel Johns, CPRW
Your first step toward a marketing career begins with an unforgettable cover letter. Get inspired with our marketing cover letter example.
Want a fresh design for your cover letter? Download a new cover letter template from our collection.
Samples Similar to a Marketing Cover Letter
- Marketing Resume
- Marketing Assistant Cover Letter
- Marketing Manager Cover Letter
Sales Cover Letter
Marketing cover letter template (text format).
Formatting your cover letter well is essential if you want to impress employers with your application.
[Hiring Manager’s Name] [341 Company Address] [Company City, State xxxxx] [(xxx) xxx-xxxx] [[email protected]]
Dear [Mr./Mrs./Ms.] [Manager’s Name],
Kindly accept this application from a highly enthusiastic, motivated, and knowledgeable professional who wishes to apply for your Marketing Manager position.
I bring real life experience leading multi-disciplinary teams while delivering actionable solutions in the form of marketing reports, overall campaign effectiveness, customer analytics, segmentation, and insights.
Currently, in my role at Claydon Heeley as a Business Consultant, I have successfully increased sales from $8,000 to $25,000 in ten months. I’m fiercely competitive in my approach, and I can handle complex situations from both a strategic and a tactical perspective. As a Digital Marketing Expert, I increased followers on social media by 150% and grew overall sales by $45,000.
Additionally, I am able to identify, exploit, take advantage of, and fully develop any marketing opportunity that comes my way. With my previous employer — The Boston Herald — I constantly exceeded all goals, and I was valued for my ability to deal with complex situations by coming up with unique and fresh solutions. I was responsible for managing sales projects, implementing cost-saving programs, and forging enduring relationships with local organizations.
I have over 6 years of experience in this sector. I’m keen to join your company as you offer applicants an array of impeccable career and growth opportunities. I possess excellent management skills including negotiating, client relationship, resolving disputes, and critical thinking.
I would be grateful for the opportunity to showcase my abilities further at a personal interview. Please feel free to contact me.
Marketing Cover Letter Tips
Learning how to put together a cover letter for the specific job(s) you want will help you land more interviews.
You’re an expert when it comes to selling products and services, but selling yourself in a job application is a bit more challenging.
Pair your resume with a stellar marketing cover letter to convince employers why you’d be an indispensable member of their marketing team.
Here are three tips for writing a marketing cover letter to increase your chances of getting a callback:
1. Highlight marketing skills
Because marketing encompasses various jobs, your duties will vary depending on the role. However, the ideal marketing cover letter highlights your marketing expertise along with a good mix of hard and soft skills .
For example, collaboration and time management skills are critical soft skills for working with other marketing professionals and delivering projects on time.
Showcase your job-specific skills to help employers immediately recognize you meet their technical requirements.
For example, knowledge of social media sites and paid advertising tools are technical skills that complement your marketing skills.
Here are key marketing skills to include in your cover letter:
- Customer service skills
- Organizational skills
- Sales skills
- Attention to detail
- Problem-solving skills
- Communication skills
- People skills
- Google Drive and Microsoft Office (Excel, Outlook, and Word)
- Accounting software ( Intuit QuickBooks )
- Content workflow software ( Atlassian JIRA , Trello , and Asana )
- Customer relationship management software ( Oracle Eloqua , Blackbaud The Raiser’s Edge , and Salesforce )
- Project management software ( Confluence , Microsoft SharePoint , and Microsoft Project)
- Sales and marketing tools ( Google Analytics , Marketo Marketing Automation , Semrush , and Ahrefs )
- Graphics or imaging software ( Adobe Creative Cloud , Adobe Illustrator , and Adobe InDesign )
2. Provide examples of achievements (with numbers)
To write a great marketing cover letter, show prospective employers how your skills and experience directly benefit their businesses. But don’t just say what you can do, show them with hard numbers.
Provide examples of your marketing achievements, and use figures to back them up. Doing so gives them a sense of what you can contribute to their workflow, and it shows you’re results-driven.
Here are some examples of adding hard numbers to bullet points:
- Assisted clients with business plan, purchase, branding, advertising, remodeling, and marketing, increasing monthly sales from $8,000 to $47,000 in 10 months
- Spearheaded the development of the first media kit amalgamation for all company projects, increasing national sales by 8%
- Implemented efficiency and cost-saving programs for the editorial, production, and sales processes of three magazines, increasing profitability by 10% on average
3. End with a convincing closing statement
Knowing how to end your cover letter can change the entire tone of your job application. So you need to craft a compelling closing statement that entices the hiring manager to schedule an in-person meeting to learn more about you.
A strong closing statement expresses enthusiasm for the job, reiterates how your skills can add value, and requests an interview.
Here’s how to write a convincing closing statement for your marketing cover letter:
- Show your passion for the job by stating what about the role interests you most. For example, if you use their product in your personal life, explain how much it has helped you.
- Focus on what your prospective employer has to gain from your employment, rather than what they can do for you. For example, connect the accomplishments on your resume to the job description in your cover letter to show you can adapt your skills for the benefit of their company.
- Thank the hiring manager for their time.
- Include a call to action to encourage them to reach out. For example, “I look forward to speaking to you. You can call me at (453) 074-1701 or [email protected]”
- Sign off with “Sincerely,”.
Extra Marketing Cover Letters, Resumes, & CVs:
- Communications Cover Letter
- Digital Marketing Cover Letter
- Marketing Coordinator Cover Letter
- Marketing Intern Cover Letter
- Social Media Cover Letter
- Brand Ambassador Resume
- Communications Specialist Resume
- Community Manager Resume
- Digital Marketing Resume
- Entry Level Marketing Resume
- Marketing Assistant Resume
- Marketing Coordinator Resume
- Marketing Manager Resume
- Product Marketing Manager Resume
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how to become a digital marketer (2023 Guide)
Digital Marketer Cover Letter Templates and Examples
BrainStation’s digital marketing career guide can help start a career in marketing, including content creation, social media marketing, email marketing, and more. Read on for an overview of how to create a Digital Marketer cover letter that will help you get a job.
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A digital marketing cover letter, and specifically a digital marketing specialist cover letter, is a way to pitch to employers that you are the best candidate for a marketing position. A digital marketing cover letter accompanies your resume, explaining why you are a good fit, why you are excited about the Digital Marketing Specialist job, and what you can bring to the company.
A Marketing Specialist cover letter should showcase who you are and how you can contribute to the company and its digital marketing campaigns and initiatives. A successful digital marketing cover letter will get employers intrigued and will help move you forward to the next stage in the application process.
A Digital Marketing Specialist Cover Letter
To write a successful Digital Marketing Specialist cover letter, there are a few steps and best practices to follow.
- Introduce yourself in an engaging way and state the position you are applying to
- Highlight your relevant strengths
- Explain why you are a good fit and what sets you apart
- Close graciously with a clear call to action
Some best practices to follow include:
Research the company
Before you begin writing a digital marketing cover letter, first find out more about the company. Browse their website and learn about their products or services. Reference their work in your cover letter to show that you are interested in the company.
Focus on relevant skills
A cover letter should be one page maximum, so only highlight skills that are most relevant to the position. Carefully review the job description to identify a few of the key skills they are looking for. Share specific examples of how your past experiences (including relevant marketing campaigns) connect to these skills.
Personalize each cover letter
Tailor the writing of your cover letter to the specific role you are applying for. This shows employers that you are invested in their company. Hiring Managers can easily identify generic cover letters.
Review before submitting
Read your cover letter out loud to catch awkward phrasing or missing words. Check carefully for spelling, grammar, or typographical errors.
Getting Started – What Is the Purpose of the Cover Letter?
A cover letter gives employers a better understanding of your skills and experiences and whether you would be a good fit for their company. The cover letter is your chance to show your personality and give some context around your digital marketing experience. Think of it as a way to market yourself and convince employers to move you forward to the next stage.
As you write your cover letter, keep some of these questions in mind:
- What professional experience will you bring to the role?
- What makes you a great Digital Marketing Specialist (or Digital Marketing Manager)?
- Why are you applying for this role?
- How can your experiences help this company?
How to Create an Outline for a Digital Marketer Cover Letter
A general outline you can follow to create your digital marketing cover letter is:
- Heading, including your name and contact information
- The Hiring Manager’s name and title, and the company’s name and address
- Strong introductory paragraph that interests the reader
- Body paragraph(s) that describe your relevant skills and experiences
- Closing paragraph, with a clear call to action
What to Include in Your Digital Marketing Cover Letter?
In your digital marketing cover letter, you will want to first include a heading with basic contact information, a personalized greeting, and an engaging introduction. Next, you should showcase your relevant digital marketing experience and explain why you are applying.
End your cover letter with a polite closing and call to action.
At the top of your cover letter, include your name, email address, and phone number. You can also include links to your website, online portfolio, and LinkedIn page. The heading in your cover letter should match the heading of your resume to create a cohesive application.
Address the Hiring Manager by name to catch their attention. This may involve checking the job posting, company website, or LinkedIn. If you can’t find a name, address it to a specific role or team, such as “Dear Marketing Hiring Manager” or “To the Digital Marketing Recruiting Team.”
Many Hiring Managers quickly skim applications, so it’s important to make an impression right away. Specify the position you are applying for and state the key skills you will bring to the company.
Relevant skills and experience
In the body paragraph(s) of the cover letter, highlight your digital marketing skills and experience, including marketing strategies you have used, and social media sites you have experience with. Refer to specific past accomplishments relevant to the job you are applying for. Identify a few key requirements from the job description and explain how you have the necessary skills to succeed.
Reasons for applying
Explain why you want to bring your digital marketing skills to their company specifically. Along with marketing experience, employers will be looking for cultural fit. Share what excites you about the position and how it aligns with your values and goals.
Reiterate your interest and ask the employer to meet or chat so you can further discuss the role. End your cover letter graciously and thank the employer for their time.
Digital Marketer Cover Letter Examples
These examples can help you write a cover letter for digital marketing jobs:
Digital Marketing Cover Letter Example #1
Dear John Doe,
As a creative and passionate Marketer, I can bring knowledge, experience, and drive to the Digital Marketer Specialist position at XYZ Company. I have two years of experience in executing marketing campaigns and managing social media channels. I look forward to delivering successful marketing campaigns for XYZ Company’s clients.
In my current role as Marketing Intern at 123 Media, I develop in-house marketing campaigns alongside copywriters, graphic designers, and SEO specialists. I manage our social media channels, including Instagram, Twitter, Facebook, and LinkedIn. Since starting my role 3 months ago, I helped grow our follower base by 25%. I can bring my experience to help grow the social following of XYZ Company’s clients.
XYZ Company’s commitment to innovative marketing is inspiring. Your campaign last year for City Services is one of the most memorable marketing campaigns I have ever seen. I am passionate about elevating brands through creative strategies, and I would be thrilled to join XYZ Company and grow my marketing skills.
Thank you for your time in considering me for the Digital Marketing Specialist position. I would be happy to chat more about my experiences and skills. Please feel free to contact me via phone or email.
Digital Marketing Cover Letter Example #2
Dear Jane Doe,
With three years of experience in social media, email marketing, and graphic design, I am excited to apply to XYZ Company as a Digital Marketing Manager and help create unforgettable marketing campaigns.
As a Marketing Consultant at 123 Media, I grow our clients’ brands and engagement. In one of our recent projects, I helped create a comprehensive marketing campaign for a software company. I assisted in redesigning their branding, improving their social media presence, and creating a new email newsletter. Through this redesign, the company saw a 30% increase in sales. I have great communication skills developed through regularly meeting with clients and collaborating with team members. I have the necessary experience and proven success to help XYZ Company develop creative campaigns.
I am dedicated to constantly improving my craft. I have a Bachelor of Commerce and a Certificate in Digital Media and Marketing. I admire XYZ Company’s emphasis on teamwork and collaboration—two things that I also highly value. As the Digital Marketing Manager for XYZ Company, I will work with clients and colleagues to develop innovative marketing ideas.
I would love to talk to you more about my skills, as well as the ideas I have to help XYZ Company continue to grow. I have attached my resume, and you are welcome to contact me by phone or email. Thank you kindly for your time.
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A Digital Marketing Specialist Cover Letter · Introduce yourself in an engaging way and state the position you are applying to · Highlight your relevant strengths
Tell a story about a major marketing win. Recount a problem you solved with all your amazing skills. Write about a marketing initiative you loved: what made it