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The ultimate guide to NFT marketing in 2022 [+ 8 case studies]

Posted by Hailey Jennato Cole Rogers | June 21, 2021

nft marketing case studies

What is an NFT?

An NFT is a non-fungible token . But what exactly does non-fungible mean? A good or commodity is fungible if its individual units are interchangeable and indistinguishable. For example, if you went to the grocery store, paid in cash, and needed five dollars in change, you wouldn’t care whether the cashier gave you one $5 bill or five $1 bills. You also wouldn’t care whether they gave you the $5 bill at the top of the stack, the bottom of the stack, or if they pulled the bill out of their pocket (which would be a little weird, but this is a hypothetical). Regardless, in each scenario you’re still leaving the store with $5, because money and currency are typically fungible . Each individual unit is interchangeable with, and indistinguishable from, another unit. On the other hand, if you ordered a Picasso painting off Amazon and instead received a third-grader’s art project, you probably wouldn’t be too happy. Although both are pieces of art, the paintings don’t have the same value, and they’re not interchangeable. In other words, the paintings are non-fungible .

nft marketing case studies

An NFT is a digital certificate of ownership for a one-of-a-kind cryptographic asset that cannot be interchanged with another item. NFTs can be sold and traded online and are maintained and protected in a digital ledger, known as blockchain. In other words, NFTs allow people to own and trade digital assets , as opposed to physical, tangible assets. Examples of NFTs include photos, videos, digital artwork, and Tweets; but the cryptographic tokens can be attached to virtually any digital file. When an NFT is encrypted, it’s assigned a unique digital hash. This process ensures that each NFT is truly one-of-a-kind. Richard Yao, Manager of Strategy and Content at IPG Media Lab , describes this process best: “In a way, NFTs are like the serial numbers that a luxury brand would issue for each of their products to verify their authenticity.” However, there’s no central authority that issues and regulates NFTs. Instead, a decentralized, open-source blockchain, such as Ethereum or Solana, circulates and verifies most NFTs. When someone buys an NFT, their unique identifier gets encrypted into the token to keep track of ownership changes. This ownership information is then distributed across the entire network, so anyone with access to the blockchain can see it. However, only the owner can access the NFT with their unique cryptographic key.

nft marketing case studies

NFTs create scarcity in the digital world, and because they’re easily tradable, they can quickly become valuable. Bridge Oracle CEO Sina Estavi purchased Jack Dorsey’s first Tweet after a bidding war for $2.9 million. Lindsay Lohan minted her own token , an image of her face, which originally sold for $17,360 but then resold for over $57,000. She also sold her electronic music comeback single “Lullaby” for over $85,000. And “Charlie Bit My Finger” recently sold for over $760,000 .

nft marketing case studies

Big firms are also joining the NFT craze as seen by Visa’s recent purchase of a CryptoPunk for nearly $150,000. These events have further driven speculation on the price and usage of such digital assets. “We think NFTs will play an important role in the future of retail, social media, entertainment, and commerce,” stated Cuy Sheffield, Head of Crypto at Visa, in a recent blogpost .

nft marketing case studies

Why is marketing important for NFT success?

NFTs can become very valuable, very quickly. NFT’s are more popular than ever before, and if you want the highest bids, you’ll need a comprehensive NFT marketing strategy to promote your work and generate buzz around your projects. Because of the increase in popularity, the NFT market is flooded and crowded, increasing competition amongst sellers and resellers. If you want your pieces to sell, and especially if you want to sell for a high price, you need to differentiate yourself and show people why they should desire your work. You also need to spread the word and make it easy for people to access your work. This is where your marketing strategy steps in. Marketing is all about creating demand, identifying and communicating with a target audience, and guiding that audience towards your ultimate goal, which in this case is a bid on your NFT. However, before you start promoting a specific NFT, you need a strategy, or a roadmap, to ensure you're optimizing your resources and getting the most growth from your NFT marketing efforts .

nft marketing case studies

A guide to creating an NFT marketing strategy

If you already have some experience with marketing, you can skip this part and head straight to NFT marketing strategies . However, if marketing is as foreign to you as an NFT is to my grandma, then this section is designed for you! If you want your NFT to be as successful as possible, you need to promote it to the right people, on the right platform, at the right time. You need to get into the mind of an NFT bidder or buyer, and determine how they move through the buyer’s journey, what channels they use, the content they like to consume, and the best ways to interact with them. This may sound complicated, but we can break it down into three simple steps:

Identify your target audience

Determine the best channels to connect with your audience, create content for all stages of the buyer’s journey.

One of the biggest mistakes marketers make is attempting to promote their products to everyone, everywhere. This can be a tremendous waste of resources and it doesn’t allow you to form close relationships with the people who are most likely to purchase what you're selling. If you don’t know who your audience is, how can you connect with them and convince them to buy your NFTs? You wouldn’t want to send an advertisement for baby clothes to a single young adult who doesn’t have kids. You also probably wouldn’t send it to empty-nesters. Both segments will find your messaging irrelevant. You want to be strategic and limited when identifying your target audience , especially if you have constrained resources.

nft marketing case studies

The same principle holds true for marketing an NFT. You need to determine who is most likely to buy your work. This process will be different for everyone, but here are some questions to guide you:

nft marketing case studies

Growth Channel’s free user persona template helps you identify and organize your target audience

It is important to note that your target audience may be made up of a few different segments, or groups of people that share similar characteristics. For example, some of McDonald’s segments include teens who want a place to hang out after school, businesspeople who want a convenient way to get breakfast on their way to work, and busy individuals who value quick and cheap meals.

Once you identify who your target segments are, you need to determine the best channels to communicate with them. This may be easier if you already have a following on certain social media channels. However, if you’re just starting out, or if you’re looking to gain more engaged followers, here are some tips:

Reddit , Discord , and Telegram - these channels have a significant amount of crypto users and communities. If engaging with other NFT creators, buyers, and enthusiasts is one of your priorities, then you definitely want to be active on these platforms.

Clubhouse - NFTs, crypto, and de-fi are hot topics on Clubhouse. Clubs like NFT and are great places to engage with the NFT community, contribute to the conversation, and hear advice from experts. If you want to learn more, check out our blog posts on getting started on Clubhouse and marketing on Clubhouse .

Facebook - Facebook has the most monthly active users out of any social media platform. While known to tailor more towards the older generation, 86% of people aged 18-29 use Facebook . Facebook groups, like Official NFT Marketplace , are great for community building and NFT promotion.

nft marketing case studies

Instagram - Instagram is used primarily by young adults aged 18-29 and has 500 million active daily users. Instagram’s demographics are pretty evenly split between male and female. It’s a good platform to build a business page, as 83% of users say they discover new products and services on Instagram .

Twitter - Twitter is the best platform to share quick updates or announcements and directly communicate with your followers by responding to their Tweets. Shares, re-tweets, and mentions are a great way to gain exposure. Do note though that users spend the shortest amount of time on this platform (about 3 minutes per session), so you need to strategically schedule your posts.

LinkedIn - LinkedIn may be a good platform to build your brand and connect with high value investors. LinkedIn is primarily used by 25-34 year olds who are middle and upper-middle class, and skews more towards males. The platform also has a variety of NFT and cryptocurrency groups.

Steemit - Steemit is a blockchain-based blogging and social media site that uses the cryptocurrency STEEM to reward users for creating and posting content. Imagine having a Medium platform but specific to blockchain and cryptocurrency. - Rarity tools is a platform dedicated to ranking and discovering new NFT projects. Their site offers a wide variety of information on NFT collections including their rarities, making it a great resource for pricing your NFT. They also have an upcoming NFT drops section with information on drop times, mint price, and social channels for new projects. This is a very popular website for researching the next best NFT. - a another ranking platform for Solana projects. They also have an upcoming drops section where you can find information pertaining to new projects.

The buyer’s journey can be summarized as the active process someone goes through leading up to a purchase. From the perspective of an NFT marketer, the main steps include:

Trigger & Awareness - a prospect learns more about NFTs and recognizes the opportunities for creating, buying, and selling NFTs.

Consideration - a prospect has gained enough information about NFTs and is now comparing different creators and different purchase methods.

Conversion - a prospect has made their final decision and purchases the desired NFT.

Delight & Advocate - a prospect has purchased or bid on your NFT already, and your goal is to make them feel appreciated so they’re more likely to turn into a repeat customer and share your work with their friends.

nft marketing case studies

Growth Channel’s free customer journey template helps you identify how buyers move through your funnel

Everyone’s buyer journey experience looks slightly different. For example, someone may stumble upon your work on an NFT marketplace platform and decide to buy it. Another individual however may see one of your Tweets, visit your website, read a blog post about NFTs, and then decide to bid on your work. Typically, someone needs to interact with your brand multiple times before making a purchase. For each of the stages in the buyer’s journey, you’ll need to create or culminate different types of content to persuade an individual to purchase your NFT. Your goal is to raise awareness about NFTs, attract contacts, engage with them, and delight them after they become a customer. Here are content ideas for each stage of the buyer’s journey:

Awareness - you want to educate your audience. Imagine that individuals in this stage know very little about NFTs or your specific work. Consider educational and informational videos, blog posts, and social media posts. Topics could include who you are, what an NFT is, how to create, sell, and buy an NFT, how to use NFT marketplaces, and how to get started with cryptocurrency.

Consideration - you want to present yourself as an expert. Buyers in this stage are likely knowledgeable about NFTs, so your content can be more complex and specific. Content ideas could include a step-by-step guide to creating and selling an NFT, an in-depth look at different NFT selling platforms, a behind-the scenes video of how you created your newest NFT, a blog post sharing your advice to people just starting out in the NFT community, and social media posts promoting your specific NFTs.

Conversion - you want to show why your work is better than your competitors. This is where you reinforce the message of why people should be buying NFTs, and why specifically they should be buying your work. Promotional posts, like this Tweet from Jose Delbo , a live Q&A session, and giveaways are great content for this stage.

Delight - you want to continue engaging with customers. The goal is to turn them into advocates who will share and promote your work on their behalf. Personalized content, like a thank you email, exclusive discount, or a social media shoutout, work very well in this stage.

nft marketing case studies

Still not sure how to build the foundations of your marketing strategy? Growth Channel can generate personalized marketing plans for your next NFT drop by creating your target personas, mapping their customer journey, and offering custom growth tactics to help you successfully promote your NFT.

Advanced NFT marketing strategies

Now that you have the broader marketing basics down, let’s dive into strategies more specific to NFTs and NFT selling.

Create a website - a creative website is the perfect hub to compile all the information about your NFTs and publish your content. Unlike social media sites, you have more freedom with a website to share your information, tell your story, and optimize a user’s experience. Check out the websites of these NFT creators for inspiration:

Participate in relevant discussions on NFTs and cryptocurrency - the best platforms to find NFT communities are Clubhouse , Discord , Reddit , and Telegram . Share your insights, learn from other creators, answer questions, and engage with potential customers. However, don’t spam or flood the conversation with self-promotion. Instead, ask the community for feedback on your work, website, content, etc.

Determine the best place to sell your NFTs - there are multiple different marketplaces you can list your NFT on. If you’re more knowledgeable about NFTs and cryptocurrency, you can even create your own platform. Ideally, the marketplace you choose should fit the features of your project.

nft marketing case studies

OpenSea - OpenSea is the world’s largest NFT trading platform. You will need a crypto wallet to create an account. Popular categories include art, music, domain names, and virtual worlds.

SuperRare - SuperRare focuses specifically on digital art. Transactions are made using Ether, and you can connect your account with the Ethereum wallet. SuperRare is currently in early access mode, so your artist profile needs to be approved before you can sell NFTs on the site. SuperRare charges a 3% fee for every transaction. One benefit of SuperRare is that the platform actively helps promote and support artists’ NFT releases .

Rarible - Rarible offers a wide variety of NFT types, including art, photography, music, games, and metaverses. Rarible also has its own discussion board where you can engage with the community. Rairble connects with various crypto wallets.

Myth Market - the best platform to find unique trading cards.

MakersPlace - MakersPlace is free for everyone and allows you to sell digital art creations through your own storefront. Resale royalties are set at 10% and payments are accepted in the form of credit cards and cryptocurrency. MakersPlace will take a 15% fee every time you make a sale, with an additional 2.9% for credit card sales. - this platform is best for selling art, celebrity items, and sports NFTs.

NFT Hunters - NFT Hunters chooses the next best NFT and de-fi projects everyday and sends them directly to subscribers’ inboxes. If you want to be featured in their emails, you can send an application to [email protected]

Solanart - Solanart offers a wide variety of NFTs including art, games, and metaverses. Users will need a Solana wallet like Phantom or Sollet to interact with the marketplace. Solanart takes a 3% fee on marketplace transactions.

nft marketing case studies

Host AMA sessions - Ask Me Anything sessions are very popular in the tech and crypto space. These are a great way to engage with your audience on various platforms and build awareness around your NFT projects. Clubhouse, Reddit, YouTube, Facebook, and Discord are great channels to host your AMA sessions.

Collaborate with influencers - leveraging the audiences of NFT influencers can expand your project’s exposure. You can find influencers on almost any social channel, but YouTube, Twitter, Instagram, and blogs are most popular for cryptocurrency. If you don’t know where to find NFT influencers, check out Coinbound’s articles on the best NFT influencers , popular NFT Instagram accounts , and top NFT blogs . Keep in mind that you may have to compensate influencers for promoting your NFTs.

Build buzz around your NFT drop - if you treat your NFT launch like a grand affair, your audience will as well. Spread the news across all of your platforms, collaborate with influencers, share in various community forums, and reach out to media outlets. Build excitement through a countdown, cryptic social post, or interview. If people perceive your NFT as exclusive and highly valuable, the price will likely increase.

Utilize Cross-Promotion tactics - It’s very common for projects to partner up and offer special promotions such as giveaways to people following both projects. This allows two parties to bring their communities together and generate extra social media buzz for an upcoming launch or existing collection. You should encourage users to like, comment, and share these posts in order to participate. Since collectors are usually loyal to a particular NFT community, collaboration with a new project can increase engagement tenfold.

Incentivize referrals - Granting special benefits to early adopters or promoters of your project is a great way of establishing awareness to your brand. Upcoming projects have recently adopted incentives for inviting new members to social channels such as Discord. One of these incentives is pre-sale access which grants investors early access to purchasing and minting an NFT before public sale. This allows buyers to avoid the competitive drops and secure an ownership spot.

List your project on or - These websites offer a tab for upcoming NFT projects and are a popular resource for prospective NFT buyers. They include information on your social channels (Twitter, Discord, Website), release dates, and prices.

Utilize email marketing - email campaigns are a great way to lead a contact through the buyer’s journey. Use emails to welcome new users, inform your audience about your NFTs, send interesting content, and create buzz around your next drop. There are numerous free email services you can use to set up email lists and automated workflows, like Mixmax .

Add utility to your NFT - Try to find ways to bring utility to your NFT to make them worthwhile investments. Lots of projects are utilizing NFTs for in-game content so holders can interact with their digital art in the metaverse. Other NFT projects are bringing utility through real-life benefits for holders. For example, The Hundreds is offering a number of incentives for holding one of their 25,000 Bombs ranging from exclusive deals on clothing drops to in-person meetups.

nft marketing case studies

7 examples of creative NFT marketing campaigns

1. nike’s cryptokicks.

In December 2019, Nike patented shoes as NFTs , called CryptoKicks . Nike created cryptographic digital assets for articles of footwear, allowing users to exchange digital shoes in a blockchain. Each asset includes a digital shoe and a unique digital shoe ID code. CryptoKicks were designed to combat the counterfeit sneaker market and let customers ‘breed’ different shoes together, creating a customized pair that can be manufactured in real life.

nft marketing case studies

2. Pringle’s New Flavor

nft marketing case studies

Pringles joined the NFT party when it created an entirely digital flavor, CryptoCrisp . Only 50 versions were created, each priced for $2, the approximate price of a can of physical Pringles. However, bids quickly jumped as high as $600 for a can of CryptoCrisp.

3. Post Malone’s “Celebrity World Pong League”

nft marketing case studies

Post Malone and Dre London teamed up for a crossover event, releasing “Celebrity World Pong League” NFTs on the platform Fyooz, which is known for issuing NFTs for music and sports celebrities. Malone named the NFTs after his popular Facebook Watch Series. Fans who collected enough of the NFTs were given a chance at playing pong with the rapper. Post Malone’s concert streaming service will also begin minting NFTs on Fyooz that will memorialize the concert experience and grant owners access to exclusive events.

4. The Burning of a Banksy Original

nft marketing case studies

Injective Protocol bought a Banksy original, “Morons” for $95,000 from a New York gallery in early March. The company then burned the artwork during a live Twitter stream . Directly after, Injective Protocol used OpenSea to create a digital version of the piece in the form of an NFT.

5. Pizza Hut’s Pizza NFTs

nft marketing case studies

To promote their new pizza flavors, Pizza Hut Canada released “ One Byte Favourites .” The NFTs featured a pixelated image of a pizza and originally sold for the equivalent of $0.18, or the price of one bite of pizza. A new slice was released every week to promote one of the four new flavors.

6. Microsoft x Minecraft NFTs

Microsoft and blockchain developer Enjin teamed up to release “Azure Space Mystery,” a game celebrating International Day of Women and Girls in Science. During gameplay, players are rewarded with NFTs that are compatible and transferable with Minecraft. The NFTs unlock a secret Azure Space Mystery sequel game within Minecraft.

nft marketing case studies

7. Bratz Collectible Cards

nft marketing case studies

Bratz recently released NFTs in the form of digital collectible cards on the WAX blockchain , targeting the nostalgia of older fans. The cards featured first generation and newer Bratz dolls and came in five levels of rarity. The most rare card, featuring a doll named Shimmerin, could be redeemed for a physical Bratz doll. Owners of a collectible card also have an advantage in the new Bratz Lookz game.

8. Adam Bomb Squad

nft marketing case studies

The Hundreds, an iconic streetwear company based in LA, has recently entered the NFT space. Their Adam Bomb Squad collection features 25,000 unique bombs and backgrounds which relate to over two decades of brand history. Each bomb and background contains a story of how that specific design was created and implemented into the brand.

When it comes to NFTs, the possibilities are endless. It doesn’t seem like NFT mania will die down anytime soon, especially as celebrities and big brands continue to create and offer innovative NFTs. As cryptocurrency, digital assets, and NFTs become more mainstream, NFT creators and sellers will need a plan to differentiate themselves from the competition. With the right marketing strategy and a little bit of patience, you can successfully promote your NFTs and stand out from the crowd.

What’s your experience selling and trading NFTs? Do you have any additional NFT marketing tips? Let me know on Twitter @Gr0wthChannel .

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nft marketing case studies


Definitive Guide To NFT Marketing 2023 [ Case studies + Examples]

by Ian | Sep 22, 2022

Definitive Guide To NFT Marketing 2023 [ Case studies + Examples]

NFTs have become a massive deal in the last year, and using the right NFT marketing strategy is crucial if you want your NFT assets to stand out from the crowd. The NFT art scene is awe-inspiring, with significant sales scheduled for 2022. The most successful NFT projects have succeeded due to effective promotional campaigns . This increased competition only emphasizes the importance of NFT marketing.

Many of the standard NFT marketing rules and strategies apply when marketing an NFT. Even so, it’s important to note that NFTs are rooted in the digital world. The most effective way to market them is through communities and people. Successfully promoting a new NFT is all about relationships and, by extension, hype. NFTs can also be used as marketing tools, with many companies dabbling in the crypto and NFT markets. Furthermore, celebrities have begun to promote their projects by releasing NFTs.

There are many different kinds of non-fungible tokens (NFTs), and they all have one thing in common: they are all one-of-a-kind.

However, since there are so many NFTs, they aren’t valuable just because they’re one-of-a-kind. More than anything else, the NFT marketing strategies that you adopt are what will ultimately determine the worth of your NFT. After all, even a great work of art isn’t worth much if it doesn’t get enough attention and exposure to entice people to buy it.

A great way to think about NFTs is to compare them to works of art. A piece of art, for example, may not be worth much if no one knows about it. The value does not skyrocket without exposure and some degree of rarity and hype. Of course, NFTs are more complex and constantly evolving, but the importance of NFT marketing cannot be overstated. In essence, NFTs can benefit from marketing and use well–thought PR strategies to promote a brand, company, or group.

An overview of NFT marketing

NFT marketing is designed to promote NFT projects and attract a large number of buyers or collectors. Marketing your NFT is an excellent way to get started in the NFT world and build a solid business model. Ideally, NFT marketing should include social media marketing, email marketing, forum marketing, influencer marketing , and content marketing.

NFTs have the potential to become extremely valuable very quickly. NFTs are now more mainstream than ever before. If you want to get the ideal bids, artists, and companies, you will need a comprehensive NFT marketing strategy to promote your work and build excitement around your projects. The NFT market has become flooded and crowded due to its growing popularity. This has led to greater competition among vendors and resellers. If you want to sell your pieces, you must differentiate yourself and show people why they should purchase your work. This is especially true if you’re going to sell your NFTs for a high price. You must also spread the word and make it easy for people to find your work.

This is the point at which your marketing strategy comes into play. Marketing is all about increasing sales as well as identifying and communicating with a target audience. It’s also about trying to direct audiences toward your ultimate goal, which in this case is a bid on your NFT. However, before you begin promoting a specific NFT, you need a strategy or a roadmap. This ensures that you’re optimizing your resources and getting the most out of your NFT marketing efforts.

The most fundamental aspect of NFT marketing is that the product you are marketing is not similar to those of your competitors. With NFT-based protocols, the collectible must adhere to solid fundamentals to ensure that the product stands out from the crowd. Brand differentiation can be achieved by optimizing the site and incorporating an immersive experience into the User Interface while keeping things visually appealing. In addition, a catchy website description is essential for attracting users and explaining why you started a particular project. Fueling the NFT website development with massive amounts of content is not worth it. Instead, adhere to the principle of “less is more.” In other words, you need to explain the features in as few words as possible.

How to create an NFT marketing strategy 

1) identify your target audience .

One of the more pervasive mistakes marketers make is promoting their products to everyone everywhere. This can be a massive waste of resources. It also prevents you from developing forging closer relationships with the potential clientele who are most likely to buy what you’re selling. How can you connect with and persuade your target audience to buy your NFTs if you don’t know who they are? When identifying the target audience, your approach should be strategic, especially if you have limited resources.

Another potential strategy to identify your audience is by creating buyer personas .

Buyer personas are semi-fictional, statistical representations of your ideal customers. They help you stay focused on qualified prospects. They also support product development to meet the needs of your target customers and guarantee that all work across your organization is coordinated (from marketing to sales to service). As a result, you’ll be able to drive high-value visitors, leads, and customers to your business. Once you’ve built this initial traffic, you’ll be more likely to maintain it over time.

More specifically speaking, having a thorough understanding of your buyer persona(s) is essential for driving content creation, product development, and sales follow-up. Basically, developing buyer personas is a big part of customer acquisition and retention.

At its most basic, creating personas enables you to create content and messaging that appeals to your target audience. You can also target or personalize your marketing to specific segments of your audience. Rather than sending the same (and potentially repetitive) lead nurturing emails to everyone in your database, simply segment by buyer persona and personalize your messaging to fit what you know about each persona.

Buyer personas, when combined with the lifecycle stage (how far along someone is in your sales cycle), also allow you to map out and create highly targeted content.

2) Determine the best channels to connect with an audience 

Once you’ve determined who your target segments are, you’ll need to figure out how to communicate with the right target audience. This may be more straightforward if you already have a following on specific social media channels. However, if you’re just starting out and you want to gain more engaged followers, here are some pointers:

Reddit, Discord, and Telegram all have a sizable number of crypto users and communities. If connecting with other NFT creators, buyers, and enthusiasts is one of your top priorities, you should be active on these platforms.

Clubhouse: NFTs, cryptocurrency, and Defi are all popular topics on Clubhouse. Clubs such as NFT and are excellent places to interact with the NFT community, contribute to the conversation, and receive expert advice.

Facebook –  Facebook has the highest number of monthly active users of any social media platform. While Facebook is known to cater to the older generation, 86% of people in the 18-29 age range use it. Official NFT Marketplace and other Facebook groups are excellent for community building and NFT promotion.

Instagram – Instagram, which has 500 million active daily users, is most popular among young adults aged 18-29, Instagram’s demographics are pretty balanced between men and women. Since 83% of Instagram users report having discovered new products and services on the platform, it’s an excellent place to start a business page.

Twitter –  Twitter is the best platform for sharing quick updates or announcements, as well as communicating directly with your followers by responding to their Tweets. Shares, retweets, and mentions are excellent ways to gain visibility. However, keep in mind that users spend the least amount of time on this platform (about 3 minutes per session). For this reason, you must strategically plan your posts.

LinkedIn –  LinkedIn could be a valuable platform for developing your brand and connecting with high-value investors. LinkedIn is primarily used by most male 25-34-year-olds from the middle and upper-middle classes. There are also many NFT and cryptocurrency groups on the platform.

Steemit –  Steemit is a blockchain blogging and social media platform that rewards users for creating and posting content with the cryptocurrency STEEM.

Rarity. tools – Rarity Tools is best described as a platform that ranks and discovers new NFT projects. The platform provides a plethora of information on NFT collections, including rare assets. This makes it an excellent resource for pricing your NFT. They also have a section for upcoming NFT drops with information on drop times, mint prices, and social channels for new projects. This is a well-known website for locating the next best NFT.

3) Create content for all stages of the buyer’s journey 

The buyer’s journey can best be summarized as the active process that someone goes through before making a purchase. The main steps, as seen through the eyes of an NFT marketer, are as follows:

The buyer journey can be a little bit different for everyone. Someone, for example, may come across your work on an NFT marketplace platform and decide to purchase it. Another person, on the other hand, might see one of your Tweets, read details on your website, scan a blog post about NFTs, and then decide to bid on your work. Before making a purchase, most people need to interact with your brand several times. To persuade someone to buy your NFT, you’ll need to create different types of content at each stage within the buyer’s journey. Your goal is to raise NFT Awareness, attract contacts, engage with them, and delight them once they become customers. Here are some ideas for content for each stage of the buyer’s journey:

Awareness:  You want to inform your audience. Assume that people at this stage know very little about NFTs or your specific work. Think about educational and informative videos, blog posts, and social media posts that you can create to get them more familiar with your project. Possible topics include who and what you are about, what makes your NFT special, and how to get started with cryptocurrency.

Consideration:  You want to establish yourself as an expert. Buyers at this stage are likely to be familiar with NFTs, so your content can be more complex and specific. Content ideas include a step-by-step guide to creating and selling an NFT, an in-depth look at different NFT selling platforms, a behind-the-scenes video of how you made your newest NFT, a blog post sharing your advice to people just getting started in the NFT community, and social media posts promoting your specific NFTs.

Conversion: At this stage, you want to demonstrate why your work is superior to your competitors. This is where you reiterate why people should invest in NFTs, specifically, why they should buy your work. Promotional posts, such as the Jose Delbo and live Q&A sessions and giveaways, make excellent content for this stage.

Delight:  You want to keep interacting with customers at this stage, otherwise you might lose them to the competition. The goal is to turn your audience into advocates who will share and promote your work on your behalf. At this stage, personalized content, such as a thank you email, an exclusive discount or a social media shoutout works exceptionally well to help connect with customers.

Pressfarm’s PR professionals will assist companies in creating newsworthy content that can be distributed to media professionals. This content can also be shared with the brand’s target audience and published on their owned channels. The expert writers and PR specialists at Pressfarm have experience creating from email pitches and press releases to guest posts and press kits. The team at Pressfarm knows how difficult it can be to get relevant content in front of journalists, influencers, and audiences. For this reason, they’ve developed a refined distribution strategy to ensure that this content reaches the right people when it matters most.

4) Collaborate with influencers 

Influencers can be found on almost any social media platform, but YouTube, Twitter, Instagram, and blogs are the most popular platforms for cryptocurrency influencers. Connecting with the audiences of NFT influencers can help you get more exposure for your project.

Influencer marketing is considered a hybrid of traditional and cutting-edge marketing strategies. It combines the concept of celebrity endorsement with a modern content-driven marketing campaign. The primary distinction in the case of influencer marketing is that the campaign’s outcomes are collaborations between businesses and influencers. An influencer is slightly different from a celebrity. Simply put, an influencer is a person who has the authority, knowledge, position, or relationship with their audience that allows them to influence their purchasing decisions. The opinion of an influencer is respected among their audience members. Therefore, if an influencer speaks well about your NFT project, their audience will take your project more seriously.

Some advantages of influencer marketing include; increased sales , social proof, and direct connection with audiences. Analyzing influencer marketing data can help you understand its effectiveness. Businesses have actually reported earning $18 for every $1 spent on influencer marketing. In reality, this figure is much higher for many brands. The actual value will vary depending on how much you invest in influencer marketing and the effectiveness of each campaign, but the ROI is undeniably high.

Regardless of the type of business you run, influencers can help you build much-needed social proof so that you can build a positive and attractive brand identity. As humans, we want to fit in, so we tend to follow the crowd. In other words, we have an irresistible urge to be accepted by others. We are naturally drawn to things that other people are interested in. Social proof is the vote of confidence you get from an influencer (in essence a popular person) that leads other people to follow the influencer’s lead by checking your product out with the final goal of buying it. This is particularly effective when you have a broad influencer marketing strategy. Influencers can boost your social proof dramatically. Followers will trust influencers’ opinions more than the opinions of most other people, just as they would trust a friend’s opinion over that of a stranger.

Finally, influencer marketing can help you to sell your products on social media. In order to sell these products, you need to get your message in front of your target audience, which hasn’t always been easy. Influencer marketing addresses this issue effectively by putting your message in front of your clients on a platform they use daily.

5) Utilize cross-promotion tactics 

It’s common for projects to collaborate and offer special promotions to people through giveaways. Giveaways are especially used as a marketing tool between two brands that are collaborating on a promotional campaign. As an NFT developer, you can team up with another developer to host a giveaway. This boosts engagement within your communities and generates additional social media buzz for an upcoming launch or existing collection. To pull this off smoothly and boost participation, you should encourage users to like, comment on, and share your posts. Since collectors are typically devoted to a single NFT community, collaborating on a new project can increase engagement tenfold.

6) Incentivize referrals 

Giving unique benefits to early adopters or promoters of your project is an excellent way to raise brand awareness. Offering incentives and inviting new members to social channels like Discord are effective tactics that have recently been implemented in upcoming projects. One of the most effective incentives is pre-sale access, allowing investors to purchase and mint an NFT before the public sale. This enables buyers to avoid competitive drops and secure a spot in the market.

7) Use email marketing 

Emails can be used to welcome new and old users, inform your audience about your NFTs, send exciting content, and generate buzz about your next drop. Email campaigns are an excellent way to guide prospects through the buyer’s journey. Mixmax is one of many complimentary email services that you can use to set up email lists and automated workflows.

Email marketing has been around for a long time, and with good reason. Email marketing is the most direct and effective way for businesses to connect with leads, nurture them, and convert them into customers. In fact, it consistently outperforms all other marketing channels. Email marketing promotes a company’s products and services while rewarding customer loyalty. It also allows businesses to notify subscribers about new products, limited-time discounts, and other services. It can also be a softer approach than direct marketing. This is because it allows you to educate your audience about the importance of your brand and to keep them engaged in the long run.

Despite the rise of social media as a means for businesses to market their brand or products, email marketing is far from obsolete. Emails play an essential role in the growth and management of a company and can take the shape of anything from newsletters to order confirmations and everything in between. Let’s take a deeper dive into some of the advantages of email marketing.

First of all, email marketing can generate higher conversions. If you plan to launch a sale or promotion, you can drive sales by sending an email marketing campaign to your subscribers. Additional email marketing strategies that have been highlighted to increase conversion rates include: sending a discount or special offer via birthday/anniversary emails, welcome emails, or re-engagement emails, and sending abandoned cart emails when a visitor leaves their cart on the company’s online store.

Secondly, email marketing can increase brand awareness . What’s great about email is that it enables businesses to communicate directly with individuals. It’s the pinnacle of one-on-one interaction.

Email marketing is especially successful because people don’t just let anyone into their inbox these days. Rather, one’s email inbox is a carefully curated environment where people can discover their favorite brands and publications. The ability of your brand to appear in someone’s email inbox will help you stay top of mind.

Last but not least, email marketing can help increase brand loyalty. Email drives customer loyalty at every stage of the buyer journey, including lead nurturing, conversion, onboarding, and retention. It’s an effective tool for community building, especially if a company can create excellent newsworthy content that subscribers look forward to receiving each week.

Examples of NFT marketing campaigns 

1) australian open: real-time engagement .

This year, the Australian Open is taking a metaverse approach, with electronic line calling technology-enabled NFTs that allows fans and supporters to own the moment in real-time.

The 6776 generative art pieces created for the AO Art Ball collection have been designed to provide unprecedented virtual access to live match data and memorabilia. Each AO Art Ball’s metadata will be linked to each tennis court surface’s 19cm x 19cm plot. If the winning shot from any 400+ AO matches lands on a well-placed plot, the NFT metadata will be updated in the system in real-time with the audience to coordinate with the match information.

When one of the 11 championship points settles on a plot, the NFT owner of that plot has the option of trying to claim and receive the championship point’s tennis ball. This ball is stored in a unique handmade case. Furthermore, the NFTs will be useful for limited edition wearables, AO merchandise, and other benefits.

The AO Art Ball collection consists of generative art, an algorithmic combination of various color schemes, patterns, and textures. 22 AO Legend designs have been handcrafted from historical AO artwork, such as the ‘Serving Man’ silhouette, which debuted at the 1997 Australian Open. Furthermore, AO Art Balls include over 160 NFTs from the AO Artist Series, including designs by local and international artists created specifically for the 2022 tournament.

2) Dolce and Gabbana: Mixed Reality Experience 

Boson Protocol made NFT history in September 2021 when it acquired The Glass Suit, designed by Domenico Dolce and Stefano Gabbana. It was part of Dolce & Gabbana’s Collezione Genesi, a nine-piece luxury drop exclusively curated by UNXD, an NFT marketplace. The items are available both digitally and physically.

Boson won the auction with a bid of 351 Ethereum (ETH), or $1 million. As an NFT, the Glass Suit includes a number of digital and physical experiences, such as its virtual recreation in an open metaverse. An NFT owner can also enjoy a custom fitting at the Dolce & Gabbana atelier in Milan, access to couture events in Italy, and two two-week exhibitions in the fashion brand’s stores.

3) “Celebrity World Pong League” – Post Malone

Post Malone and Dre London worked together on a crossover event, releasing “Celebrity World Pong League” NFTs on the platform Fyooz, which is well-known for issuing NFTs to musicians and athletes. The NFTs were named after Malone’s popular Facebook Watch Series. Fans who collected enough NFTs were allowed to play pong with the rapper. Post Malone’s concert streaming service will also start minting NFTs on Fyooz. These NFTs will serve as a memento of the concert experience and grant owners access to exclusive events.

4) Lloyds Auctions: Sales Promotion

In December, Lloyds Auction released the second edition of Digicars art as NFT collectibles in Australia. The artwork was created in the shape of a Holden Torana A9X classic car and a factory-built 1977 automobile proven to be a highly collectible and valuable Aussie muscle car.

The Torana NFTs debuted last September, following Lloyds’ first NFTs representing another classic vehicle, the Ford Falcon Phase III. The NFTs launched as more than 50 physical cars were auctioned off at Lloyds Auctions in December, all of which were utterly unreserved. These ex-collectibles fetched up to $50,000 each. Owning the NFTs entitles you to Lloyds Auctions shopping discounts, a framed photo of the digital NFT, and an ICAARS certificate of authenticity.

5) Sunny Skin: Next-Gen Influencer NFT Marketing 

Sunny Skin, an Australian beauty brand, was inspired to launch its first NFT collection in the metaverse by the desire to build influence and community.

The ‘Aussie Angels’ NFT collection is based on iconic Australian animals and made its official debut on the NFT open marketplace on 1 November 2021 with the first digital character, Kali the Koala. Sunny Skin co-founder Danielle McDonald told CMO Kali that the Koala is meant to be a digital influencer and a brand character in the metaverse, embodying the brand’s values, look, and feel.

The company’s SPF50+ product is associated with Kali the Koala. It is aimed at women in their twenties to forties who understand and prioritize sun care, enjoy an active outdoor lifestyle, are concerned about toxins and chemicals, skincare, are health conscious, and are drawn to advancement.

6) Bratz Collectible Cards 

Bratz recently released NFTs in digital collectible cards on the WAX blockchain to appeal to older fans’ nostalgia. The cards featured both first-generation and newer Bratz dolls and were available in five different rarity levels. The most valuable card featuring the doll Shimmerin could be redeemed for a physical Bratz doll. Collectible card owners also have an advantage in the new Bratz Lookz game.

7) Adam Bomb Squad 

The Hundreds, a well-known streetwear brand in Los Angeles, has recently entered the NFT market. Their Adam Bomb Squad collection includes 25,000 unique bombs and backgrounds from the brand’s two decades of history. Each bomb and background tells how that particular design was created and integrated into the brand.

8) Nike’s CryptoKicks

Whatever nomenclature you prefer, athletic footwear is not only a mainstay of the fashion industry but also one of the most sought-after classes of collectibles on the market. Sneakers, tennis shoes, or kicks are all examples of footwear. A prototype pair of Nike Air Yeezys worn by Kanye West recently sold for $1.8 million at a Sotheby’s auction, setting a new record for a single sneaker sale. It checked all the boxes for what collectors look for in their collections: rarity, appearance, and nostalgia.

A new frontier is emerging amid an explosive digital collectibles market that is increasingly moving into crypto.

Nike patented shoes as NFTs, dubbed CryptoKicks, in December 2019. Nike developed digital cryptographic assets for footwear, allowing users to exchange digital shoes on a blockchain. Each asset includes a digitalized shoe and shoe ID code. CryptoKicks was created to combat the counterfeit sneaker market by allowing customers to ‘breed’ different shoes together, resulting in a customized pair that can be designed and built-in real life.

Although Nike’s entry into the NFT space ensures genuine evolutions in the digital sneaker game. The Swoosh is not the first player to enter the fray: the similarly named CryptoKickers launched online in March, promising “footwear for the new world”. They’ve already sold over 300 pairs of digital kicks and recently announced a new collaboration with NBA veteran Wilson Chandler to create an entirely virtual footwear line.

Like an increasing number of collectors, Chandler became intrigued by blockchain technology. He discovered combining the two with CryptoKickers, becoming a commercial and creative pioneer. “It was a no-brainer to collaborate with CryptoKickers as soon as I discovered them,” said the 13-year NBA veteran.

9) Pringles’ CryptoCrisp 

Pringles joined the NFT party by developing CryptoCrisp, an entirely digital flavor. Only 50 versions were made, each costing  $2 , or about the price of a can of physical Pringles. However, bids for a can of CryptoCrisp quickly reached $600.

The CryptoCrisp virtual flavor is now available on Rarible for 0.0013ETH (approximately $2 USD), the average price of a Pringles can. The “flavor” is a 10801080 MP4 file that depicts a spinning golden Pringles can with Crypto-themed chips. It is important to note that all sales proceeds will go directly to the artist.

NFT mania seems like it’s here to stay, especially as celebrities and major brands continue to develop and market innovative NFTs. NFT creators and sellers will need a strategy to stand out as cryptocurrency, digital assets, and NFTs become more mainstream. When it comes to NFTs, the possibilities are practically endless.

With the right PR and marketing strategy and a little patience, you can successfully launch your NFT in front of the right audience and stand out from the crowd.

While promoting your NFT is crucial for its success, all these tasks can get laborious, especially if you still need to dedicate some time to improving your NFT project. If you’d rather leave this to the experts, you can collaborate with PR agencies that have experience with SEO to make your NFT website rank higher in search engines. SEO can drive relevant organic traffic to your website and improve your chances of selling your project.

Pressfarm works with NFT startups and companies of various sizes to create quality content that they can distribute to media professionals or publish on their owned channels. The Pressfarm team has experience with creating winning press releases, engaging guest posts and eye-catching media kits that can boost your brand image.

This team of PR specialists can also help improve your SEO with an effective distribution strategy. By submitting your content to the right media outlets, startup directories and professional networks, Pressfarm can ensure your project ranks in relevant search results across different search engines. Once you sign up, their Account Executive will also create a customized media list containing the best media professionals in your niche. When you combine this with Pressfarm’s media database of 1 million+ journalists, bloggers, and influencers, you’ll be able to do extended media outreach for your brand for up to a year.

With an affordable package from Pressfarm, you can get your NFT project the publicity it deserves.

Learn why we are good at what we do from our  customer success stories .

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NFT Marketing: The Ultimate Beginner’s Guide [+5 Case Studies]

You’ve heard the terms more than once yet you still aren’t sure what they mean. Let alone concepts like NFT Marketing.

It’s time this changed.

By the end of this guide, you will have a good idea of what’s going on in this bizarre NFT world. And what this ‘NFT’ means for marketing – and potentially for your business.

You probably have many questions so let’s start answering them immediately, in the correct order.

What is Web 3.0?

Before we even think about explaining NFTs, we need to give some background first and talk about Web 3.0.

Web 3.0 focuses on decentralization, blockchain technology, and token-based economics.  NFTs are just another of Web 3.0’s components.

Too much jargon – I know, but try to keep up with me for a moment.  As the name suggests, Web 3.0 is the third version of Web. So, naturally, to understand better this third version of the web, we have to understand what the former versions looked like.

Web 1.0 (1991 – 2004)

On August 6, 1991, the world’s first website went live, running on a computer at CERN. One of the key people behind this great achievement was Sir Timothy-Lee, the inventor of the World Wide Web. And thus, Web 1.0 was born: the first version of the world wide web.

Web 1.0 was a less interactive version of the Web as we know it today.

During these early days of the WWW, you would usually interact with the Web as much as (or as little) you would interact with your TV. You would pick, or rather type, the websites you wanted to visit the same way you’d pick the channels on your remote control. And then you’d stare at the screen and consume the content you would have on the screen in front of you.

It was one-way communication. You wouldn’t comment on anything, you wouldn’t subscribe to anyone, and most certainly, you wouldn’t add any friends anywhere.

Web 1.0 was one huge online brochure. Until Web 2.0 came along.

Web 2.0 (2004 – Today)

Whereas Web 1.0 was a cluster of static pages, the entirety of Web 2.0 was built with Dynamic HTML.

Web 2.0 is the web we know best, the current state of the web.

As Darcy DiNucci, the information architecture consultant, wrote in January 1999, in her article Fragmented Future :

“The Web we know now, which loads into a browser window in essentially static screenfuls, is only an embryo of the Web to come. The first glimmerings of Web 2.0 are beginning to appear, and we are just starting to see how that embryo might develop. The Web will be understood not as screenfuls of text and graphics but as a transport mechanism, the ether through which interactivity happens. It will […] appear on your computer screen, […] on your TV set […] your car dashboard […] your cell phone […] hand-held game machines […] maybe even your microwave oven.”

Web 2.0 introduced many features that we now take for granted: blogs, wikis, social media & social networking sites, video sharing & image sharing sites, web apps, and more. In this version of the Web, any user was at the same time a potential creator. This new dynamic gave birth to constructs like user-generated content, internet communities, podcasts, and even SaaS (Software as a Service).

Needless to say, in the vast sea of Web 2.0, new industries and concepts emerged, such as digital marketing and growth hacking .

Web 3.0 (Today – ?)

Web 3.0 is an idea for a new iteration of the Web. Some features that could help define this version of the Web are decentralization, AI, and blockchain technology. The best one-line definition I can come up with is this:

Web 3.0 dreams of a decentralized digital landscape based on blockchain technology.


Another key point of his new version of the Web is that it seeks to create a more intelligent and open digital world. A digital world that won’t be as dependent, as shaped, and as manipulated by The Big Tech companies .

It should be noted that it’s difficult to define Web 3.0 today, for the same reasons it was difficult to define Web 2.0 before it came into full existence. For now, the definition we have allows us to dive deeper into our next chapter: NTFs.

What are NFTs?

Now that you know more about the internet , it’s time for the real question: WTF are NFTs?

Here’s the Wikipedia definition of an NFT: An NFT (non-fungible token) is a non-interchangeable unit of data stored on a blockchain, a form of digital ledger, that can be stored in a wallet or sold and traded.

Unfortunately, if you don’t know what blockchain is, then this definition shouldn’t make much sense to you. I know, know – we yet again have to give a definition to explain another definition. But it will be the last time – I promise.

So, let’s get to it!

What is Blockchain?

If we could describe blockchain with one word, that would be a database . At its core, blockchain is a decentralized database shared across the network, a list of records. It is a ledger through which data is added and updated in real-time.

A good analogy that is usually given to describe blockchain is Google Docs. You know Google Docs. It is an online word document where we write things. At any time we can share this document with anyone, so they can start writing on the document as well. In the case of blockchain, no actual writing is involved, but rather the register of transactions , updated in the document in real-time.

To sum up our analogy, blockchain is a Google Doc you share with whoever you want to make a transaction with, with every transaction being noted down in this document. There are, however, two main differences regarding this analogy.

Difference #1: Data can only be added and can’t be removed or edited. It’s like the ultimate history book where the book writes down everything in the exact way that is happening and nothing can be rewritten.

Difference #2: In the case of Google Docs, the one who created the document is also the owner of the document. Therefore, he has complete power over the document. But this is not the case for blockchain. Remember the “decentralization” part that Web 3.0 was raving about? This is where it becomes relevant. No one owns this list of transactions.

Before blockchain , every digital transaction would need the authorization of a central authority – the banking system.

After blockchain , no middle man/ authority is needed for any exchange between individuals. 

Now that you know what (a) blockchain is, we can also understand what an NFT is.

What is an NFT?

NFT stands for “non-fungible token”. Since this doesn’t help a lot, let’s break it down a bit. The first part is “non-fungible” which means unique; a digital entity that can’t be replaced. The second part is a token; is a digital certificate.

At its core, an NFT is a digital asset that links ownership to unique digital items, usually a form of media such as images, videos, and music.

I know how much you love examples and diving deeper at this point, so I will deliver immediately.

Remember all these years the fine art industry and the amount of money that was involved in buying and selling art? When rich folk would gather in auction houses and outbid one another for hundreds of thousands, and sometimes, millions of dollars for a Rothko painting ? And how all of this looked very bizarre to us mere mortals?

Well, now it’s the same thing all over again. But this time digitally!  And us mere mortals can partake in this madness! Here’s how it works.

You definitely know Davinci’s most famous piece of art – Mona Lisa. You probably also know that the original Mona Lisa painting resides in the Louvre museum, in Paris. Most of us haven’t been to Louvre but we all know what Mona Lisa looks like. We do so because there have been countless reproductions of the painting in various ways: it’s been photographed, it’s been recorded on video, it’s been printed on posters, postcards, T-shirts, clocks, and on any imaginable surface.

mona 1

To take it a step further, a master of art could create such a flawless replica that no human eye could tell between the original and the replica. But still, the one in Louvre would remain the original – the Mona Lisa – no matter how many other Mona Lisas are or how identical they are.

Now, what happens with NFTs is pretty similar . Only this time, the lines of value become even thinner. Because the digital world is less tangible than the physical world.

For example, do you know this cat? Of course, you do, it’s the Nyan Cat.

Last year it was sold for $580,000.

– Do you mean this gif above? – No, you silly! Not this gif. – Which gif then? – The original gif, of course! – And how are they different? – Good question. They aren’t that different.

Are you starting to understand the NFT world a bit better now?

Original pieces of art would change hands, for a hefty price in auction houses. Now, NTFs change hands, for a hefty price, on NFT marketplaces.

And the technology used for keeping track of these NFT purchases is blockchain.

BOOM! We just squared the circle! Now you know all the basics 🙂

This means that we can move on to the business side of NFTs. Shall we?

What Do NFTs Mean for Your Businesses?

You probably know at least one example where a popular brand used NFT for a marketing campaign that created a buzz. We’ve also included 5 such instances where well-known brands leveraged NFTs for their own campaigns, in the last chapter of this article.

Nonetheless, no matter how many case studies from multinational companies we publish, this probably won’t help you answer What can NFTs do for my business ?

NFTs can impact the marketing of a small business in different ways, like:

Here are some ways you can use NFTs in practice, according to Inc :

1. Counterfeit-proof issuance of single-use promotional tools : coupons, promotional discounts, event tickets, BOGO deals, etc. Blockchain codes or QR codes serve as uncopyable, tamper-proof access/discount assets with a wide array of use cases.

2. Establishing a customer loyalty program: Consider a digital NFT loyalty card. Once customers sign up for it, they download it to their mobile device. Every time they visit your business, they scan the loyalty NFT code to accrue loyalty points. At certain thresholds, you can push rewards, discounts, or blockchain tokens to be used in-store.

NFT as a Loyalty Program Reward

3. Cause-related marketing and charity support: NFTs were used to raise money to help empower Afghan women in the aftermath of the recent US exodus. A similar program could be duplicated at the neighborhood, town, city, or state level to spur geographic-affinity marketing or support local charities.

4. Secure fundraising for expansion: If your business is considering opening another location or expanding your existing site, an NFT campaign could be a low-cost funding alternative to a traditional bank loan. Think of it as a scam-proof Kickstarter: A crowdfunding campaign where donors know and track that money, which is only issued if milestones are reached as determined by smart contracts established at the start of the campaign. 

5. Sweepstakes or gamification types of promotions: These types of marketing campaigns can be expensive to run and usually only make sense for large enterprises, such as McDonald’s franchises that participate in Monopoly game pieces or Publishers Clearing House, which still uses sweepstakes marketing. With a little creativity, NFTs bring the possibility of highly engaging gamification marketing to small businesses. For example, a Chamber of Commerce could launch a digital NFT scavenger hunt involving dozens of locally-owned businesses to drive customer traffic to each location. The potential is limited only by imagination.

NFT Marketing Case Studies

It’s time to see some of the biggest plants on the planet leverage NFTs for their own marketing campaigns.

Here are some of the most successful NFT marketing case studies.

1. Pizza Hut: One Byte Favorites


Last year, Pizza Hut Canada created four new pizza flavors. And as it usually goes with these debuts, the brand needed a fiery promo campaign to make said debut stand out.

And so in March 2021, Pizza Hut debuted “1 Byte Favorites”, the world’s first non-fungible pizza. Each week, it would release an NFT featuring a pizza slice – one slice for every new flavor. These NFTs would be “available for an extremely limited time but would last forever”.

It should be noted that Pizza Hut didn’t run this NFT marketing campaign for money but rather for awareness. Accordingly, each NFT was originally sold for $0.18, which corresponded to one bite of pizza. However, once it was purchased it was quickly re-listed for 5 ETH, or about $9,000 at the time.

Currently, only one of these slices is for sale, for 75 ETH (currently $200,000). Hey, if you’ve got the cash, or the ETH in this case, we don’t judge; you can purchase it here .

2. NBA: Top Shots


NBA Top Shots is one of the most successful, if not the most successful, NFT marketing case study. To better understand the craze around NBA Top Shot and its success, this number will suffice: the platform went from 4,000 to 400,000 users in a matter of weeks .

This didn’t happen by accident. The team responsible for this success was Dapper Labs, the designers of CryptoKitties , the world’s first popular game based on blockchain , originally created in 2017.

Back to NBA Top Shots, the best way to describe it is as a digital trading card game. But instead of cards, there are clips – highlights from major plays in NBA history. Each one of these highlights is called a Moment. Much like Magic the Gathering or Pokémon cards, you can buy these Moments in packs, and every Moment has a certain rarity, namely Common, Rare, and Legendary.

Up to this day, a big number of Moments is traded every moment in the NFT marketplace dedicated to this game, NBA Top Shot . Wanna give it a shot?

3. Adidas: Into the Metaverse


This one is one of the most recent success stories of NFT Marketing. In December 2021, Adidas entered the realm of NFTs. And like that, in a single afternoon, it sold 30,000 NFTs, worth $22 million.

But Adidas wasn’t alone in this. The clothing brand teamed up with some big names from the NFT and crypto world to pull this off: Bored Ape Yacht Club, Punks Comic, and Gmoney.

As Adidas Originals Marketing and Communications Vice President Erika Wykes stated to News : “As part of our ambition to celebrate ideas that are defining a new age of originality, we’ve landed at the forefront of creativity, which is the open metaverse.”

In contrast to most things related to NFTs, this campaign from Adidas also had an impact on the physical world. Besides the token itself, NFT buyers would also get access to physical Adidas such as unique tracksuits, hoodies, and beanies.

4. Nike: RTFKT Digital Sneakers


It all started in December 2019, when the US Patent Office issued sportswear brand Nike‘s patent for its blockchain-compatible sneakers dubbed “CrpytoKicks. The patent describes the mechanism through which blockchain technology is used to authenticate physical products.

In Nike’s case, this mechanism can help the shoe Brand track the ownership and verify the authenticity of a pair of sneakers. In practice, someone who buys a pair of “CryptoKicks” will also receive a digital asset attached to a unique identifier of that shoe. This creates a digital scarcity of the digital assets since their production is tied to the production of real sneakers. Therefore, when sneakers are sold, ownership can be transferred by trading both real shoes and/or associated digital assets.

But Nike’s aspirations regarding the use of new technology and digital realities didn’t stop there. Two years later, in December 2021, Nike acquired RTFKT, a virtual shoe company that makes digital shoes.  A few months prior to that, RTFKT had managed to sell 600 pairs/NFTs netting over $3.1 million in a few minutes. Everything points to the fact that Nike is looking ahead and for new ways to create -literally- unique virtual products and experiences.

5. Kings of Leon: NFT Yourself


Our list so far consists mostly of examples with brands that you can either eat or wear. So here’s something different that happened in March 2021. The American rock band Kings of Leon, in partnership with crypto start-up YellowHeart, became the first band to sell their newly-released album in the form of an NFT.

Three different kinds of tokens were involved in this campaign: The first type was standard audiovisual art NFTs, the second was a special album package along with a limited-edition vinyl print, and the third type of token was offed live front-row seats for life.

In the end, it was not only a pretty successful NFT marketing campaign but also Kings of Leon managed to generate around $2 million in their NFT album sales, according to Digital Music News .

NFTs & NFT Marketing: Conclusion

NFTs are blurring the line between art and technology. Being a fresh concept, definitely NFTs bring a certain novelty to the table. 

Effie Bersoux

Effie is a data-driven marketer and a specialist in data-driven strategies to drive growth. At the same time, she is a firm believer that nothing can beat a great idea so there’s no holding her back when it comes to creative, out-of-the-box concepts and delivering superior brand experiences. One of the things she enjoy the most is building and motivating high-performance marketing teams, like GrowthGirls’ and GrowthRocks’ teams of growth marketers and also teaching aspiring growth marketers at Growth Hacking University. She has helped big multinational organizations as well as innovative startups to grow by offering a full spectrum of digital marketing services, from the strategic approach down to technical bit and bytes of the implementations, always having a hands-on approach to any project with a 100% focus on results. She is sharing here time between Europe and the US working with companies around the globe.

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How Pastel Network Grew Their Social Media & Established Partnerships With NFT/Crypto/Gaming Companies

Jeffrey Maganis

On This Post

Testimonial video, crowdcreate nft marketing agency introduction.

Want to get introduced to influencers who are actively talking about NFTs? Need digital artists/creators to onboard as users and create NFTs using your platform? How about collaborating with fellow crypto projects?

Crowdcreate connects companies with the leading influencers worldwide. Over the past 6 years, we’ve built a network of different influencer groups in the crypto & gaming space that can help grow your business. Crowdcreate pushed it up a notch with their campaign for Pastel Network.

Pastel is the world’s first fully dedicated, decentralized NFT platform allowing users to register, store, and trade ‘provably rare’ assets. The platform gives creators a way to securely connect with fans and sell unique, limited edition digital assets –without the high fees or storage constraints of other crypto projects. Pastel also allows for the development of third-party applications to sit on top of the Network, enabling developers to enjoy the scalable registration features, storage processes, and security of the broader network. By leveraging a purpose-built native blockchain, Pastel deploys a number of key features such as a deep-learning-based duplicate detection system to ensure proven authenticity.

Pastel Network approached Crowdcreate with their layer one platform – powered by their native, purpose-built blockchain – with a user-first mentality for creators who have little to no experience with NFTs/crypto/blockchain. Crowdcreate immediately knew there would be a strategic fit with our existing NFT influencer network, and understand through our weekly progress meetings that we can help with their goals of onboarding digital artists/creators and collaborating with the top crypto brands to use their technology.

Crypto Marketing Strategies Used:

Create different pitch styles for each prospect type.

By the numbers.


Aaron rutten, cryptocoinshow.

Sample of artists/digital art creators that we’ve connected with:


Sample of crypto companies/esports brands that we’ve connected with:


The Challenge

Onboarding digital artists, connecting with strategic partners, and collaborating with NFT influencers is difficult and extremely time-consuming. Now, imagine doing all of these at once.

As Pastel Network prepared to launch their marketplace, they knew they would need a lot of exposure for not just crypto and NFT enthusiasts, but even digital artists who may have not heard of NFTs and their benefits. How do you connect influencers that can help you get mentions through their channels and networks?

How do you get digital artists on different art communities to try out your platform and help them get monetized? How about connecting with the Tier 1 Crypto and eSports brands for strategic partnerships? You do that by reaching out to them with something engaging and interesting. Crowdcreate provided the NFT marketing expertise and know-how considering that crypto and NFTs are just starting to rise.

Hiring an NFT Marketing Agency vs In-House Team

Rather than hiring an in-house team of data researchers to manage, or buying email lists that are extremely outdated or don’t work, or hiring a dedicated person to handle email outreach and responses, Andrew Amarosa, the Chief of Strategy of Pastel Network, engaged with Crowdcreate.

The Crowdcreate team was able to quickly identify qualified prospects that met their needs. This includes NFT platforms and gaming websites. Crowdcreate thoroughly checked and made sure that every contact matched the client’s need. It helped the client countless hours for Andrew and provided meaningful relationships for growth.

The Solution

Leverage Crowdcreate’s data research team to find qualified prospects and explore strategic partnerships through outreach. Potential partnerships explored included top NFT influencers, digital artists/creators from different art communities, and tier-1 crypto/Esports companies.

Find NFT YouTube Influencers

Find top esports and crypto strategic partners.

Crowdcreate also researched the right people in charge of these companies to help save Andrew’s time and booked these introductions.

In addition to all these, Crowdcreate provided weekly reports and feedback insights that helped Andrew & Pastel Network understand responses coming from our outreach campaign. Every week, we would pivot as needed.

How does it work?

Technique #1.

Blur 1

Blur 2

Blur 3

Technique #2

Create a Compelling Outreach Pitch Email

Different prospect types = Different email hooks

1 1002x1024

Technique #3

Follow-up and Make Micro Adjustments

1.2 1 1024x648

NFT Marketing Agency Case Study Summary

“They’ve taken the burden and saved me so much time with regards to 1.) researching and finding different NFT and gaming platforms to reach out to 2.) putting together outreach pitches 3.) responding to these pitches. They have been phenomenal and really saved me a lot of late nights. They know what they’re talking about. They’re doing a phenomenal job. And again, the professionalism with Crowdcreate is just there. – Andrew Amarosa, Chief of Strategy of Pastel Network”

Contact Crowdcreate’s NFT marketing team today if you need help growing your project.

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Jeffrey Maganis

I’m the co-founder of Crowdcreate, a leading marketing & consulting agency. Crowdcreate has been a global pioneer in marketing some of the most successful businesses around the world ranging from tech and blockchain, to lifestyle and business. Crowdcreate is an award-winning full-service consultancy winning multiple awards such as “Top Marketing Firm” by Forbes, CoinBureau, and Clutch. Crowdcreate also runs one of the largest networks of founders, investors, influencers, and creators. Follow me on Twitter and connect on LinkedIn to suggest updates to the list.

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Top NFT Marketing Services Case Studies: Make your NFTs standout

Time has changed, and technology has been developing rapidly and creating a better world for everybody. The Non-fungible Tokens have been around for a while now. It has created a way for many businesses and entrepreneurs to attain success. The NFTs have created a space for creative business minds to thrive on it. Many artists, creators, and startups have been advantaged by the presence of NFTs in recent years. This Blockchain technology-based tokenized digital assets can be traded or exchanged on NFT platforms. In this, we will look at the impact of the NFT marketing services on the platform’s success. As with any other platform or product, an NFT-based platform also needs to be marketed to get the target audience, attain a high reach, and get high revenue. We in AppDupe provide the best and most superior NFT marketing services to brand out your NFT platform.

NFT Marketing Services

As NFTs are thriving in today’s world, many different platforms have been found which provide various NFT-based development services. For one to reach its audience and its peak of success, the platform needs to be marketed strategically. There is NFT game marketing, marketplace marketing, art marketing, collectibles marketing, brand marketing, etc. The most effective and leading marketing services provided by us are 

Case Studies on NFT Marketing

The holy ones.


This NFT collection is a blockchain-based collection of holy figures around the world. This play-to-earn NFT collection is hosted on a polygon network and focuses on forming a DAO-based community. It didn’t have any community or branding till 2 months before its launch, and after studying its lack of advertisement, they chose a marketing service to brand the NFT collection. After a prominent marketing campaign, it had a huge following on social media and a high reach among the target audience.

Galaktic Gang

galaktic art

This spiritually-inspired art NFT collection aims to provide positive expressions and vibes. The Galaktic Gange started as just an idea, and it inspired me to create web3 projects based on the artistic talents of Canadian artist Chris Dyer. Dyer got help from an NFT-based development company to build a website for his artwork NFT collection, create his NFT collection, and market the collection. Dyer has amazing talent, but reaching the NFT collection requires the best marketing services. The collection’s marketing campaign resulted in a huge community following and a great profit for the collection.

Pizza Hut: One Byte Favorites


When Pizza Hut found four new flavors for their menu back in 2020, they wanted to brand them as they always do. But that was when the NFTs started getting their full-blown hype. So, in 2021, they wanted to market their flavors as well as create awareness about the NFTs. They introduced “1 Byte Pizza”, the world’s first NFT pizza. It released an NFT consisting of one slice of every new flavor and would be available for purchase for a limited time. People bought the NFT for around $0.18 and sold it for a hefty amount, like 5 ETH or 75 ETH, which was the last slice left of the four flavors.

NBA Top Shot


One of the successful NFT platforms is NBA Top Shot. When it started branding out, it went crazy. The platform went from 4,000 to 400,000 users in weeks. In this marketplace platform, the digital trading of clips of the highlights from the major plays in NBA history takes place. These are called Moments, which can be bought or sold in packs like a collection, and every moment is rare and unique. The rarity of the Moments is classified as Common, Rare, and Legendary. Until this day, many Moments have been traded in the NBA Top Shot NFT marketplace.

Nike: RTFKT Digital Sneakers


Back in 2019, Nike got the patent for its blockchain-compatible sneakers called “CryptoKicks.” This physical asset was minted as an NFT, where its unique features are scripted and tokenized. This was a branding mechanism of Nike’s for the sneakers, and while the NFT were starting to get hyped back in those days, they used this opportunity to advertise their brand. As this was a physical asset, it created a digital scarcity because its production is tied to real sneakers. Many traded the sneakers or just the ownership of them. This inspired Nike to start a platform for digital shoes called “RTFKT.” In the next few minutes of its existence, it managed to earn a net worth of $3.1 million. 

Kings of Leon: NFT Yourself

kings of leon

As we have seen examples for branding eat or wear products, this is something different. Back in March 2021, the American Rock Band Kings of Leon released their new album as an NFT in partnership with YellowHeart, a crypto startup company at that time. They released three different kinds of NFTs such as the audiovisual of the album as an art NFT, the special album package vinyl-print, and a token that represents the lifetime live front-row seats for the concerts. This was seen as a successful and great marketing strategy as they have pulled around $2 million in their marketing campaign.

Adidas: Into the Metaverse

adidas intometaverse

When Adidas entered into the big picture of NFTs, they teamed up with big NFT and crypto brands like Bored Ape Yacht Club, Punks Comic, and GMoney. In a single afternoon, they sold about 30,000 NFTs worth about $22 million. The NFT holders can access physical assets like tracksuits, hoodies, and beanies. This marketing campaign impacted Adidas in both the physical and virtual worlds in a positive way. 

Choose the Best NFT Marketing Service

There are many cases out there where the marketing services alone played a major role in the success of a platform or product. Creating hype for an NFT platform is not an easy thing. Devising a strategic plan on the various ways to market your platform is an important process. Here at AppDupe, we create the best solutions for marketing your NFTs and NFT platforms with prominent NFT marketing services. 

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Nft applications, sales and marketing, metaverse and virtual land.

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NFTs has steadily become all about the experience and not the content or asset itself. As a result, NFTs can help businesses provide a unique experience to their customer while boosting their sales and marketing objectives.

Following the footstep of digital arts, music is probably the successive industry that will take off the same way.  Kings of Leon released its album, “ When You See Yourself” , as an NFT, marking the first time fans could purchase an album on a blockchain. 

Shawn Mendes , Grimes and Snoop Dogg have all dipped into NFTs, discovering new ways to monetize and engage with fans too.

Ever since Facebook rebranded itself as Meta, metaverse gained much traction, and it is probably going to be one of the future game-changers of the NFT space.

In metaverse, Virtual worlds like Decentraland , The Sandbox and Cryptovoxels give their real-estate a hard cap, meaning that there will be a finite supply of it. Anything limited will become more valuable if the demand soars. Like the physical world, NFTs will be issued as proof of ownership of the virtual property.

Licenses and Certifications

NFTs are a great solution to replace paper-based licenses and certifications with the feature to store immutable data.

Admins could also save much time by accessing such licenses or certifications with the functionalities of NFTs. Certificates and licenses in the form of NFTs take away the burden of record checking and verification. Subsequently, the approach also delivers a more manageable process for storing course completion or licensing evidence.

NFTs’ ease of use and power to prove ownership could cause a big profit in the real estate industry. Real estate is bogged down in a pond of bureaucracy inclusive of negotiators from estate agents and banks to notaries and attorneys, all increasing the expense of what should be a straightforward transaction between two parties.

By replacing these mediators with quick agreements that enable safe and simple ownership transfer, NFTs could extensively accelerate the property-buying process. In addition, all past accounts of ownership and rights are recorded in the blockchain and are instantly verifiable.

Purchasing a fake collectible is a collector’s worst nightmare for physical collectibles, and NFT solves the physical assets’ authenticity. When an NFT is created/minted, it is tracked on the blockchain. The blockchain allows you to view the token’s entire transaction history, including its date, who made it, and where it’s been since.

The NFTs storing transaction history allows collectors to quickly verify an asset’s authenticity. NFTs may also help collectors make better buying decisions since they can see the sales history of any NFT.

NFTs solve real-world challenges such as authenticity, trackability while preserving the real-world value in a secure digital network. There are many use cases for NFTs, and these use cases will continue to grow and develop in due time as more people join the space.

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Three significant NFT case studies for marketing

NFT case studies

Recently a friend posted a photo from his trip to Alaska. He was hiking by a river and spotted a massive grizzly bear on the opposite river bank. His comment under the photo: “I am simultaneously fascinated and terrified.”

This is also a common reaction when it comes to marketing and NFTs. Fascinating potential. But terrifying in their ability to crush hopes and dreams, as evidenced by some recent scams and “rug pulls.”

On the new Marketing Companion episode, Mathew Sweezey, a Co-Founder of the Salesforce Web3 Studio, and I explore current NFT case studies that illustrate the extremes when it comes to NFTs and marketing:

We also got into a great discussion of trust versus truth. A snippet from Mathew:

“What is really brilliant and profound is that we’re moving into this world where truth is more important than trust. Trust was usually created through how we talked about our brand, and we always did things to make ourselves more trustworthy. But the reality is, we look around the world from a global standpoint, no one really believes those things anymore.

“But when a consumer says something, they talk the truth. It’s from their mouth. It’s their motive, not your motive, a very different intrinsic motive. That is very different from a brand that is trying to protect trust.”

You won’t want to miss this fascinating discussion on NFT case studies. I learned a lot, and I think you will, too!

Click on this link to listen to hear Episode 255

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NFT and cryptocurrency usage in digital marketing

NFT and Cryptocurrency Usage in Digital Marketing With Successful Case Studies

NFT and cryptocurrency is not new for the folks in the digital marketing industry. In the last few years, we all have heard about the brands increasingly using NFTs and cryptocurrencies in their marketing strategies.

It is not surprising because, according to a report , the transaction volume of the global NFT market reached $44.2 billion in 2021, and it keeps growing.

But, we need to stop for a minute, take a deep breath and think about how these digital tokens and digital marketing are interconnected.

nft marketing case studies

We can begin with basic definitions to have an absolute perception.

Now, What Is Cryptocurrency?

It is a digital currency stored in a digital wallet and is usable and fungible like any other currency. In addition, cryptocurrencies are not unique, so you can trade or exchange them.

On the other hand, NFT is an entirely different case.  

NFTs are non-fungible digital assets. One NFT has not an identical copy; each one is unique. They can be any creative work, such as virtual real estate, digital artwork, fashion, etc. It opens the door to the creativity of content creators and artists, so NFTs are limitless.

The NFTs and cryptocurrencies are based on blockchain, so they are decentralized, independent of authorities and traditional financial institutions.

nft marketing case studies

Well, but why are these tokens essential for digital marketing?

1 . They build brand awareness by generating interest in your brand and increasing its visibility. Using NFTs as your marketing strategy expands your brand’s audience reach and enables you to access your target customers. Social media is the perfect channel to promote the tokens of your brand.

2 . NFTs and cryptocurrencies strengthen customer loyalty . Personalization allows brands to create more intimate and intense relations with their customers. Ownership of an NFT enhances the customer’s commitment to your brand because it enables a direct and closer relationship between you.

3 . They encourage customer interaction and community building . Your brand can raise the interaction by sustaining user-generated content. Besides, listening to suggestions from your community helps your brand consolidate your community and offers chances to create a marketing strategy compatible with your target.

4 . They provide your brand infinite freedom in content creation since NFTs can be unlimited digital art pieces like a JPEG, a GIF, a 3D animation, an audio record, etc. NFT marketing enables your brand to use all the advantages of virtual products.

Resounded Case Studies in Digital Marketing

NFT marketing provides many advantages to the brands, and these opportunities are expanding every moment. The brands can get millions of dollars by not just selling NFTs but also by raising their visibility and popularity through these tokens. 

Therefore, they use these advantages in various ways. Here are some successful examples of the brands that use NFTs and cryptocurrencies in digital marketing:

Case 1: Taco Bell

This case is a significant and well-known example of NFT usage in digital marketing. And the brand became the first fast-food chain that caught NFT trends and NFT marketing.

nft marketing case studies

They sold all their 25 NFT GIFs within 30 minutes at different prices. People gave thousands of dollars for each GIF.

They created and sold NFTs to arouse attention in social media and mainstream media, and it was successful because it caused a huge splash.

Taco Bell victoriously raised brand awareness through this sale.

Case 2: Kings of Leon

The American rock band Kings of Leon was the first who apply NFT marketing in the music industry. In March 2021, they created the first NFT album in music history.

They released their album, “When You See Yourself,” in the form of an NFT.

The band set their album to sale in three different versions. Each version has a distinctive feature in terms of content. It was an unmissable chance for the band fans who wanted to have digital collectibles of the brand.

They managed $2 million in album sales but more importantly, this was a great move to draw their fans’ intense attention and encourage audience loyalty.

Case 3: Marriott

Marriott is a hotel chain with properties in various locations worldwide. They exemplified the perfect application of NFTs and cryptocurrency digital marketing.  

They aimed to raise brand awareness and point to their Marriott Bonvoy Travel Program.

The brand collaborated with three artists to create NFT content based on their unique travel experiences around the travel program. These NFTs contained the experiences that the program offers to customers.

Marriott exhibited the NFTs at a modern art show. The show’s winners got their NFTs and earned 200,000 Bonvoy points they could use during the travel program.

Case 4: Top Shot of NBA

NBA Top Shots is one of the most successful examples of NFT marketing.

That was such an influential campaign that the platform users raised from 4,000 to 400,000 in just a few weeks.

nft marketing case studies

NBA Top Shots is a digital trading platform. It enables customers to own, sell, and trade official digital collectible NFTs of the NBA’s most incredible plays and players.

There are short clips that are highlights from major plays in NBA history. Each one of these clips is a Moment. Customers can buy and sell these Moments, and every Moment has a particular feature.

Many Moments were traded on the platform, and the sales have been growing.

Case 5: Pizza Hut

In 2021, Pizza Hut Canada organized a digital marketing campaign to present its four new pizza flavors.

Their NFT marketing campaign was “1 Byte Favorites,” and it was the first non-fungible pizza. Pizza Hut released an NFT pizza slice with one of the new flavors each week. People bought the pieces to “have a taste that will last forever.”

nft marketing case studies

The campaign targeted brand awareness and customer loyalty; the money took the backseat.

So each bite of pizza NFT sold for $0.18, a very low price. However, on the other hand, once it was purchased, it was quickly re-listed for 5 ETH (about $9,000).

Now, it is higher than that time. One slice is sold for 75 ETH (around $200,000). This campaign is a powerful example of using cryptocurrency and NFTs in the digital marketing industry.

Case 6: Australian Open

This year, the Australian Open gave room to Metaverse and NFTs, allowing fans to trace the moment in real-time. It was a wise digital marketing strategy to include supporters to the game.

nft marketing case studies

6776 sections of the tennis court were turned into NFTs, and each was unique. For example, if the match-winning shot from any matches lands on a particular plot, all the information in the audience’s NFT is updated according to real-time moments.

If one of the championships points lands on a plot, the NFT owner of that plot has the chance to claim and receive the championship point’s tennis ball.

Australian Open Art Ball was the first NFT of the tournament and was designed to provide unprecedented virtual access to live match data and the moment.

Moreover, AO Art Balls embraced 160 NFTs designed by local and international artists created specifically for the 2022 tournament.

NFTs and cryptocurrencies have been playing a significant role in digital marketing.

As the examples reveal, especially NFTs create a deep bond and raise interaction with the customers. Moreover, the companies reach more and more audiences by creating unforgettable and personalized experiences for them.

Every day, NFTs and cryptocurrencies are becoming more and more substantial. Arousing your brand awareness, customer loyalty, and creating more unbounded content are the primary advantages of catching these technological innovations.

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Apr 19, 2022

NFT Marketing Strategy That Will SELL OUT Your Project — A Case Study

In my previous article , I wrote about a way to sell out your nft collection entirely by focussing on the aspects of the SUM framework. For those not familiar with this framework I kindly suggest checking it out before reading through this article. In this article, I will dive deeper into the framework by providing examples of ThePossessedNFT collection.

Before starting with the analysis, I would like to thank everyone who supported the last article that I wrote. The enthusiasm was quite overwhelming and motivated me to continue my writing journey in nft marketing. The three aspects of the SUM framework are analyzed by using an upcoming collection, namely ThePossessedNFT . First, I will briefly explain the project after which the SUM framework will be applied to it.

Key takeaways

Every day dozens of projects are launched on the Ethereum network, let alone the projects on Solana, Avax etc. When choosing a case study, I focused on a project in which the SUM framework is clearly applicable and of which I can guarantee that it will sell out (the minting process has not yet started!). Let’s start with all the available information.

A future blue-chip shakes up the NFT world Since its inception on 26 January, the ThePossessedNFT project gained a lot of attention on Twitter. For example, their first tweet received more than 3,000 retweets and 8,500 likes. Since then, the project has continued to grow and has currently more than 200,000 Twitter followers. The story of the project was told sparingly: a contained outbreak transforms people from the ‘blessed’ state to a ‘possessed’ one. The test subjects undergo these transitions guided by the Lab Directors (Discord moderators).

Two artists from London started the project: artist Joe and developer Tom . In their blogs, they describe the creation process of this future blue-chip. Guests can become test subjects by participating in test subject competitions, of which there have only been a few so far.

Hopefully, you have a better idea of the project we are going to look at today. In my previous article, I discussed the SUM framework with its three requirements: the art style, utility, and messaging style. Below, I will discuss these aspects in more detail in relation to the project ThePossessedNFT.

From blessed to possessed: a unique style Each test subject has a unique blessed and possessed state. Sneak peeks are released regularly, asking for feedback from the community. For example, the community asked for a rainbow beard through polls, which was shared on Twitter not long after. As mentioned in the previous article, it is important to keep up with current trends. In my opinion, this project certainly does that. Not only does it follow the trend of moving NFTs, but it also responds to the Covid-19 situation that everyone has been in for the past two years. This is one of the reasons why people are so enthusiastic about the project and try to get with hundreds into the whitelist.

Mystery surrounding the future utility of the project The project has been extremely successful in creating hype around their socials. Through a closed Discord and competitive games on Twitter such as deciphering a video message, followers remain eager and active to join the project. The first utility prospects are good: the OG test subjects were invited via a coded message on the website, entirely in theme. Partly because of the lack of real utility and a roadmap at the moment, this is my biggest concern with the project. Because of the hype, I expect it to sell out, but its utility will determine whether it will grow into a true blue chip.

Messaging style fits the outbreak theme perfectly The last requirement from the SUM framework is the messaging style. In my opinion, the new NFT collection succeeds in this perfectly. They use theme-related words like Lab Directors (Discord mods), test subjects (WL owners), The Lab (website), and the Possessed Clinical Trials (whitelist). Also, barcodes are used to emphasize the medical character of the collection. In addition, the mystery surrounding the utility is increased by mysterious Tweets and photos.

Feel free to check out the project. Don’t forget to clap for this article if you’ve liked it and let me know what other topics I should write about in the future!

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The ultimate guide to your nft marketing in 2022 with +4 case studies.

Kevin Sozanski

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This article will take a deep look at some of the most successful NFT projects and analyze how they approached their marketing. 

We’ll try to reverse engineer every step they took, so you can get an accurate picture of what you are to do for your project.

After this article, you will be able to outline a detailed game plan for your project or decide if the NFT project you are potentially looking to invest in is approaching marketing in the right way.

Here at Brenton Way, we offer a wide range of marketing solutions for NFT projects. Interested in what we can do for you? Contact us here for a free consultation. 

nft marketing case studies

Why Marketing Is Crucial To Your NFT Project Success

NFT projects have the potential to blow up fast and attract a big audience, but they can also go completely unnoticed and fly under the radar on a path to a silent death.

Like in the Crypto space, NFTs are all about supply and demand, and your marketing efforts should focus on creating this demand. 

The marketing of NFT projects comes in two main stages:

Now, how you market your NFT project for these specific stages is highly dependent on the NFT project itself.

Some projects run purely on the hype behind the artwork, and other projects succeed because of the powerful utility behind their project and the partnerships they create because of it.

Knowing what marketing efforts to focus on specifically will be highly customized, and it’s essential to have a professional assess this for you if you’re unsure about it yourself. Be sure to shoot us a message if you need any help; we offer free consultations .

Let’s go on to one of the most critical aspects of marketing: Audience Discovery.

nft marketing case studies

Audience Discovery

I believe the basics of marketing will never change. 

Like creating a business, marketing has too many aspects that are deeply rooted in human psychology.

For any business to market its product successfully to its customers, it’s crucial to map out an ideal client persona. 

So we have a solid idea of precisely who to focus our marketing efforts on.

Who is your ideal customer? What does he like to do? What does he talk like? Where does he hang out? And so on.

What target audience matches your value proposition?

NFTs these days are often more than just profile picture collections. There is usually some type of utility behind them. 

And just like in any business, the basic principle of determining who is most likely to buy your product also holds for NFT projects.

So this also includes trying to figure out what persona your ideal customer has. 

However, what is very different from normal business is the artwork aspect.

In the NFT space, the artwork is usually the most crucial aspect of a project, so you’ll also have to assess what type of personas typically like the style of art you are trying to sell.

Here’s a list of items that will help you assess what your target audience looks like:

As an example, the Invisible Friends collection tied their artwork in with the general notion of people who feel invisible in this big, sometimes cruel world. 

NFT collectors can often be loners, so they did an excellent job using this as an emotional anchor and connecting these people into a larger community and creating a sense of togetherness.

nft marketing case studies

Assess your artwork

Let’s take inventory of our artwork and dissect what we are creating and for who.

I know it may seem basic, but it can help to write out what the artwork is like and what the specifics of the collection are going to be like:

I assume you have answered all these questions and now have a better idea of who your ideal customer is.

Now it’s time to start figuring out where they hang out.

nft marketing case studies

Determine the Blockchain & Marketplace to sell your NFT on

Deciding what channels and audiences to focus on is also highly reliant on the specific Blockchain you’re planning to sell your collection.

People who are heavily invested in the Solana blockchain, for example, follow different people than users who are most invested in the Ethereum network.

Now, I’m going to assume that you, as a project have decided on what Blockchain your project will operate. And this will lead to a pretty severe extent how much your potential market size is.

For example, the current market size of NFTs on OpenSea currently hovers around $2.4 billion, making up 80% of the total NFT market. 

nft marketing case studies

You would think it’s probably best to operate in the most significant pool, right? 

Well, that entirely depends on your project and your target audience.

Just like in the traditional markets, it can be harder to differentiate yourself from the vast amount of competition in the biggest Blockchain in the NFT market, Ethereum.

On the blockchains that have a bit less volume, like Solana for example, there is a smaller pool, but it’s easier to differentiate from your competitor and truly stand out.

The most important thing, however, is that the Blockchain (s) (you can also launch on multiple chains simultaneously) you’re selling your collection on fits the utility of your project. 

This is ultimately up to the founders of the project to decide. 

The most important thing for you is to figure out how to target people that are more geared toward the specific Blockchain you are launching your project on.

A big aspect of this is figuring out where your prospects hang out.

How To Find Your Target Customers

A lot of people typically hang out on one specific Blockchain, with their own specific blockchain maxi friends, talking trash about the other Blockchain.

You’ll often hear Ethereum maxis say something like “I hung out with a Solana maxi yesterday, and now I feel sick. Coincidence?”.

All jokes aside, most people are open to other blockchains as well, so you shouldn’t run into too many issues, but it is important to take into consideration.

Here are some useful tips to go with:

This will give you a good starting point to start looking for your new community members!

Determine key marketing activities

In the NFT space, there are a lot of potential marketing activities for projects to choose from. I’ll list the most important ones below:

Ask Me Anythings’s (AMA)

An AMA, short for “ask me anything,” is usually a streaming event where questions are answered, usually in real-time. 

The AMA concept began on Reddit, but AMAs are now popping up in other social settings, like Discord communities, YouTube live streams, and many more.

Collaborate with influencers & recruit them as advisors

The important people in the influencer community can sometimes be a little bit hard to reach, as they have thousands of people messaging them every day for all kinds of opportunities.

But they are often interested in advising for specific projects if they see potential in the project.

So get out there and start creating a list of some of the influencers that you would like to get on board with your project and start reaching out. 

Be sure to reach out on all their socials and emails so you will get max exposure.

Create meaningful partnerships with other projects

Typically you will see other NFT projects do whitelist partnerships with projects where you both give away whitelist spots for users.

These are great to get some more exposure and be introduced to a new audience. I definitely recommend doing this.

But if you want to add some spice and uniqueness to your partnerships, try to actually host specific events in the other communities. Think of events like a live stream, a poker event, a crab game, whatever you can think of that actually engages the community with your brand!

nft marketing case studies

List your project on platforms that list upcoming NFT drops

There are many websites out there where you can list your NFT project. Websites like NFTCalendar and Rarity.Tools have upcoming NFT drop calendars where users get an overview of all the NFT projects that will be launching in the future.

Cold Outreach activities

One big method of getting new people in your community is cold outreach through Twitter and Reddit DMs.

Now there are several methods to do this, and we can’t give you all of our secret sauce, but we here at Brenton Way have specific methods to reach out to your target audience on autopilot.

At massive scale. 

Ensuring you will get results.

Paid advertising

Reddit and Twitter both have paid advertising platforms that you can use to push your project to your target audience.

Twitter also has a powerful tool where you can target lookalike audiences of your favorite NFT influencers. A powerful tool to use if you know how to use it.

Even though the volume in the market has died down since its big boom in 2021, there is still a lot of room for projects to innovate in the space and become highly successful.

I know this term may feel a bit overused, but the NFT space is still incredibly early!

We see more and more companies adopting NFT technologies in their everyday business practices.

With patience and the right marketing strategy, you can stand out from the crowd and successfully promote your NFT project.

Need help with promoting your NFT project? Contact us for a free consultation.

Now, let’s look into some case studies.

NFT Marketing Case studies 

As you’ve probably gauged from the above text, NFT marketing is a different ballgame.

It has its own unique little quirks that you will not see anywhere else.

These quirks really make NFT marketing an interesting challenge, especially in the current day and age where it’s not that easy anymore to just sell out a project.

To give you a more concise overview of what marketing NFT projects actually look like, I’m going to dissect a couple of recent popular NFT projects and really dig deep into what they have done to become successful.

So without further ado, let’s put our diving goggles on and dive a bit deeper.

Phantom Network (PxN)

Nanoverses Phantom Network truly managed to capture the rebellious zeitgeist of Crypto Twitter and the NFT space alike.

With Rei Cannon his strong technical capabilities, and establishment in the space as an influencer, it was pretty clear right away that this project was going to be big.

At the core of their philosophy, they hooked into the concept of establishing and growing your own personal network.

Rei Canon believes, that each individual, has the capacity to have an online or offline relationship with roughly 100 people simultaneously.

In theory, most people use Dunbar’s number for this; a suggested cognitive limit with whom one can maintain a stable relationship. Which technically is 150. But let’s not nitpick over minor details too much.

The idea is, that through these 100 relationships, which he coined “ghosts”, the Phantom Network can grow to an estimated 10,000 people. 100 ghosts, within 10 factions, are all able to sustain 100 relationships.

Each of these factions has one leader, called Phantoms. Creating a tight-knit secret network of anti-establishment rebels.

Their Zero-Cost Marketing Approach

People latched on to the project fast, and they were able to grow with 100% organic real traffic through zero-cost marketing campaigns.

They managed to do this through their own relations, and various collaborations with well-known projects and being picked up organically by influencers. 

Both their female marketing leads are Twitch streamers are they were also able to attract and engage their audience through them.

I found this overview below of their entire personal network and its reach:

nft marketing case studies

Their entire personal network has a staggering reach of close to 1.2 million people. Almost triple the amount of followers that Phantom Network owns Twitter page has, now totaling 400k followers.

With this much firepower and influence, it was almost impossible for PxN to not be the huge success that it is today.

Phantom Network - Next NFT Drop - Get in Early, Get out Big!

Mysterious and Grimy Storytelling

Phantom Network already had an established following through their previous Nanoverse collection and their respective Nano passes.

Having the following of these successful collections in their back pocket allowed them to open their content marketing strategy with a sense of mystery while getting traction straight out of the gate.

They posted an intriguing Tweet that showed a console attempting to connect to a server, and failing multiple times. Denying access. — Phantom Network (@projectPXN) January 15, 2022
Open your eyes 👁️👁️ — Phantom Network (@projectPXN) January 18, 2022

This type of “Hackermann” or “Mr. Robot” style of storytelling really captures the spirit of Crypto and rings close to many people in the space.

When they started revealing their NFTs, you could see how well thought out their story was.

Every NFT had its own unique identity that ties into its story. Often combined with a sleek animation backed by grimy underground dubstep music

Community is the Utility

The founder has been involved with the community every step along the way, which is fairly uncommon for founders.

Over a relatively short timespan, Rei has typed over 4,000 sentences in the Nanoverse Discord, and over 3,000 sentences in PxN’s Discord.

Rei interacts with the community a lot through announcements.

He does this with humorous language keeping the community up to date and also inviting them to vote on certain activities.

Rei truly has his finger on the pulse and knows exactly what his communities want.

I believe that this is one of the key reasons why Rei is so successful in basically everything he does.

Further Empowering The Community

If you think Rei and his team didn’t have more up their sleeves, you are sadly mistaken. 

They propelled the strength of their community further into the stratosphere by creating several unique tools for their ghosts to use.

In total the PxN community, as of now, has access to the following 3 tools:

1. A Peer-to-Peer marketplace similar to eBay, which allows their ghosts to trade with one another with the PxN network native token, and ETH. 

They guarantee performance through their layer-2 solution to allow for cheap fees and fast transactions.

2. A communication tool outside of Discord that allows PxN holders to communicate with each other through their own exclusive tool. In here missions are being shared, and trades are executed.

3. PxN will be launching a white box system , which basically has a similar mechanism to the Nanopass. Users buy an NFT access pass, and they get access to other project whitelists.

Amazing utility that really hones into building a strong community packed with value.

I can’t wait to see what the Nanoverse team has in mind for the future!

Goblintown Is a $37M NFT Collection That No One Can Explain - CNET 

This project is something else…

Truly a phenomenon in the space. A space that’s now been invaded by these hideous goblins urinating all over Crypto Twitter.

Invading Twitter spaces with their own unique language, asking if they CANNN TAK URRRR ORDDRRR???!!!

This project may seem ordinary to some, or like just another fad project, but they truly managed to capture the zeitgeist of the market and bring joy back into the NFT space.

While the founders are anonymous, one thing is sure: they know exactly who their audience is and what they want.

And that’s definitely not VCs running the space and people talking about all kinds of Ph.D. blockchain tech mumbo-jumbo.

Degens just want to trade pictures, make money, and take the piss out of everything.

And look pretty doing it…

Grotesque But Beautiful Artwork

The goblins from Goblintown are disfigured, hairy, and just plain grotesque, but for some reason, they are also adorable.

Esthetically, and purely going off of symmetry technically the goblins look hideous, but they also have a certain cuteness about them.

The artists have used an extremely well thought out grungy-earthy color palette that has only natural tones.

The earth tone color pallet and unique playful traits give each goblin its own unique personality.

It is difficult to make something “ugly” look good.

Especially since culturally we are all brainwashed by Disney -and Pixar shows where soft features and symmetrical faces are the ideals.

In the NFT space, this is no different. Most of the NFT projects that are considered cute are joyful and colorful.

I think it’s fair to say that the Goblins are the first ugly and simultaneously cute beings in the space.

Truly Original Concepts

The goblins have managed to come up with some unseen marketing angles.

One thing they did was consistently break into Twitter spaces and bring their own weird trolly vibes.

During a bleak market downturn, the goblins were truly capable of bringing some joy back into NFT traders’ lives.

Twitter had become dominated by projects preaching about their tokenomics, metaverses, and roadmaps.

Usually, just fluff to trick unsuspecting NFT investors to invest in a future that was most likely never going to come to fruition.

The gargles, gobbledygook, and GaAaARY PEeaA SaaUcCE make infinitely more sense than the discussions Crypto twitter had become accustomed to.

Too many people talking blockchain blabla isn’t interesting to goblins.

This is not how the goblins roll.

Goblins don’t do roadmaps. Goblins don’t talk about utility. They just do.

Branding Consistency

The goblin’s branding has been consistent throughout all its marketing efforts.

Their website doesn’t have a whole lot of unnecessary information. It just displays the Goblins walking into their town.

And a button asking you to “f***ing enter already”…

After you’ve entered it’s just some Goblins texting each other nonsense, and a text telling you they sold out (in a pretty unique way…)

The goblintown branding is consistent on every level of its execution.

They have their own music tracks and even jobs at the McGoblin Burger.

Goblin speech is even used for the collection’s traits – “STANKFINDER” is a nose, and a goblin wearing a fast-food servers hat has the “TAK UR ORDRR?” trait.

OpenSea bans NFT projects selling flipped Bored Ape Yacht Club avatars -  The Verge

Bored Ape Yacht Club

Having covered some more recent projects above, I would like to dissect a classic NFT project that’s been around since the beginning of the new NFT pump and has taken the top 3 positions forever since. 

For the people who are not familiar with NFTs, the infamous “Monkey Profile Pictures” for the wealthy usually ring a bell with the mainstream folk.

They are the ones who transcended NFT culture, with celebrities like Justin Bieber, Eminem, and Snoop dog buying them and using them as profile pictures.

You’ve probably seen them around. And you probably weren’t aware of how much these monkey pictures go for.

Bored Ape Yacht Club is currently at a floor price of 94 ETH. Which, at the current price of ETH, is about $180,000.

Not too bad for a “monkey picture,” right?

So, how did Bored Ape Yacht Club become such a huge success? 

Let’s take a closer look.

Creating the Big Idea

In the early days of the NFT space, the BAYC founders saw how NFTs were turning into a cultural currency.

A digital flex for the people ahead of the Web3 curve to show off to ‘normies.’

They also saw Crypto Twitter (CT) snowballing, and they had a good hunch very early about how the NFT space was going to develop itself.

Based on this, they started to develop a story, an idea.

Apes are not just apes.

They are bored Crypto billionaire apes hanging out together in a swampy yacht club. Far away from ordinary people.

This specific narrative, the idea of having a tight-knit community of Crypto-minded people, was what inherently made them able to sell out.

One year later, many projects have tried to replicate this idea of community.

Some have succeeded, but many have failed.

Creating a backstory that hooks into specific emotions and gets people involved in a story is not an easy feat.

But, we at Brenton Way are here to help. We would love to look at your NFT project and see how we can make it shine!

Adding Unique Utility To Skyrocket Growth

After they successfully sold out their collection after 12 hours, they did many things to market their project and kept their owners happy.

First, they launched an initiative where BAYC holders got access to the Bored Ape Kennel CLub.

Within this kennel, holders could adopt BAYC dog NFTs that had similar traits to their bored ape.

The second freebie they did came in August. And this one changed the game for them.

They gave digital vials of mutant serum.

These vials transformed the apes they were holding into a super cool mutated version of it: enter Mutant Ape Yacht Club.

This was when BAYC started popping!

People noticed what kind of cool, innovative stuff they were doing, and the price for BAYC nearly doubled in a brief period.

Community is Key

Besides giving holders special freebies, the BAYC NFT also functioned as a membership to their exclusive community. Another related example is our own Digital marketing community called The Marketing Collective.

Since many high-level people are hanging around in the BAYC community, people have difficulty selling their NFT.

The fewer people want to sell their NFT, the more scarce it becomes, and simultaneously the more valuable it becomes.

This membership pass gives the community access to specific Discord channels and very high-end live events.

Combining massive utility and community has been an enormous win for BAYC itself and its holders.

And now, with their Metaverse coming out and even a TV show in development, they’re looking to create a forever-lasting brand out of the Bored Ape Yacht Club.

nft marketing case studies

The Digital Marketing Collective

The Digital Marketing Collective is a collective started by Brenton Way, focused on helping marketers grow through free digital marketing tips from established marketing professionals.

Here at Brenton Way we deeply believe in the value of a strong community.

A community where like-minded people can come together and really be beneficial to each other.

Read through our top guides from marketers, or speak directly to growth hackers in our Discord community and get new growth strategies to implement.

Visit for more info or join our Discord that’s over 1,600 members strong and has our expertise at your fingertips.

As you can see from the more recent projects I’ve posted there are a lot of innovative things going on in the NFT space.

And with innovation comes opportunities.

As we progress into the future, I personally can’t wait to see what type of other innovations develop in the space.

Seeing a project like the Goblins dominating in the way they did, is truly exciting to me.

There is no other space where a project like this can disrupt it in the way that they have.

And that’s why NFTs are awesome, and in my opinion, here to stay!

Would you like a free consultation for your NFT project? Reach out, and one of our experts will get back to you.

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NFT development projects: how to achieve success for your product?

By Yevhen Sakara

Jan 10, 2023 / 5 min read

NFTs have gained significant popularity over the past year. Effective NFT marketing is a process of trial and error because there is no way around it. However, a practical case study on NFT marketing will definitely become a real friend for beginners. It will speed up the process of building the right strategy for promoting your product.

In this article, we will take a closer look at the most successful NFT projects and analyze their path to fame, every step they took to understand exactly what really works.

SPOILER: after reading you will be able to imagine a complete picture of your marketing strategy and make an action plan for your NFT project. Here at nft development team OmiSoft , we offer a wide range of solutions for NFT project development and marketing. 

What Are NFTs And How Will They Impact Global Industries?

Remember! NFTs (non-fungible tokens) are digital assets built on blockchain technology . NFT can be anything – a work of art, sports memorabilia, or even a tweet. 

Many global companies have already started to interact with their customers and fans using NFTs. According to the analysis of Forbes magazine, Coca-Cola put up a set of NFTs for auction on the International Friendship Day, July 30, to interact with its customers. The conditions were as follows: whoever offers the highest price – gets no access to these rare collectibles and a real Coca-Cola refrigerator, which will be released on the market later this year.

In the music and art world, NFTs have opened up a bunch of new opportunities and business models for artists and musicians. Artists can now easily attract and sell their works to fans without intermediaries. No more third-party services or distribution platforms are needed. 

Ukrainian band “ Okean Elzy ” together with rapper Alyona Alyona released a song called “Country of Children”. Now fragments of this composition became NFT, the proceeds from the sale of which were transferred to the charity project “Yellow Bus” (All-Ukrainian children’s cultural mission, educational and humanitarian program for schoolchildren and their families). NFT is also used for charitable purposes, which is worthy of attention.

NFTs have started the business of fan engagement in the sports industry. As an example, NBA Top Shot , which is a sports nft marketplace. Where sports fans can sell and share NFT videos of NBA highlights.  

NFTs have conquered not only the usual areas for us: art, popular brands, sports, and games but also logistics. This is an area where companies are increasingly using blockchain and NFT technologies to reduce all costs, eliminate bottlenecks and ensure transparency in relations with their consumers.

Why are NFTs becoming increasingly popular?

NFTs are the future. They are programmed according to user requirements. They are special assets that, as a result, cannot be replaced by any other kind of token. These products can be designed to reflect and follow certain conditions or laws that are set by the creator using blockchain technology. 

The NFT industry offers tremendous opportunities for business leaders as it enables companies to expand their untapped potential. Let’s take a closer look at the aspects that develop the popularity of NFTs…

NFTs in Fashion: The Future of Luxury Brands and Digital Ownership

The luxury fashion industry is facing new obstacles due to dramatic changes in the culture of consumption. For example, COVID-19 has further accelerated the digitalization of the fashion industry. Although the luxury segment was definitely not in a hurry to implement e-commerce and digital commerce. Having quite a few characteristics in common with luxury fashion, NFTs have been introduced as a solution to win the hearts of affluent youth. Well, here we go! How the world of NFT impacted the luxury fashion industry? 

Let’s be honest, the special nature of non-fungible tokens makes them uniquely suited for use in the luxury goods industry. There, their properties are highly valued and NFTs can be used to ensure their own authenticity. 

The ever-popular NFTs offer a physical token representing the digital asset being traded. As an example, you can get your hands on a real bag as soon as you purchase one of its virtual counterparts.

When buying luxury jewelry that is part of the NFT program, you can get both real jewelry and a digital file that acts as proof of authenticity. 

You can share your NFT collection with other people using a digital wallet app on your phone. One NFT instance can be a passport for an online and offline persona. For example, if you attend a desired event, your ticket will generate its own NFT that confirms attendance at that particular event.

This is just a suggestion of what the future luxury goods industry with NFTs might look like. The future potential of NFT space  for the luxury goods market is huge. Morgan Stanley estimates that the NFT market for the luxury industry will be worth $56 billion annually by 2030.

In this article we talk even more about the nft  development, features and future of the NFTs, don’t lose.

Final Words

Today, in all industries, with innovations come new opportunities, and the NFT sphere is no exception: NFT cases can inspire and push you to further development, but you need to make efforts to achieve the result. NFTs have a number of different advantages. They need to overcome regulatory barriers and increase their utility. In the near future, more asset exchanges will likely appear on the NFT platform.

Don’t forget about the marketing side of the cryptosphere. Remember that trust in your strategy is important in this business. Therefore, hire a reliable NFT marketing agency that will lead your project to NFT greatness. We are waiting for you for a free consultation in OmiSoft !  Contact us and one of our experts will contact you.

Our marketers will create a powerful marketing plan for your project.

Jan 10, 2023

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NFT: promising case studies

NFT: promising case studies

Tech stories

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The year 2021 was a watershed year for NFTs. Although non-fungible tokens have been around for a while, sales grew from just $41 million in 2018 to $11 billion in 2021, reaching nearly 60 times growth in three and a half years.

That said, even compared to 2020, NFT growth in 2021 was overwhelming. In 2020, total NFT sales volume reached $340 million. And with still a month to go, NFT sales volume has already surpassed $11 billion in the third quarter of this year.

But what is driving this growth?

One of the factors behind this surge in demand for NFTs is that an increasing number of blockchain companies (and traditional companies) are integrating these non-fungible tokens within their existing business models. For example, 2021 is witnessing the explosive growth of blockchain-based games that are primarily based on NFTs. From Axie Infinity, Splinterlands and Gods Unchained to several new and promising games, all have contributed to the growing dominance of NFTs.

Data from DappRadar indicates that while early NFT sales were driven by collectibles like CryptoKitties, Cryptopunks, and The Bored Ape Yacht Club, among others, NFT games are quickly taking over the market. By the end of 2019, in-game asset NFTs have gained mainstream popularity as active player bases have begun to expand across gaming platforms such as Gods Unchained, Decentraland, and dozens of other dApps.

Since then, blockchain games have single-handedly contributed to the majority of NFT transactions, including in-game collectibles and metaverse assets.

Not only do NFTs ensure 100% ownership of gaming assets, but they also allow players to monetize these assets. Moreover, the gaming industry is one of the fastest growing industries. The fusion of blockchain and games has opened the door to a whole new world of opportunities for both game developers and players. In addition to this growing technology, the metaverse is simultaneously expanding into new horizons. As more and more projects align for the metaverse, the demand for NFT is expected to grow significantly.

That said, let's take a look at some of the most promising NFT-related projects that will play a crucial role in shaping the future of the NFT market.

Promising NFT projects

First, we would like to discuss a decentralized content sharing platform. Creaton , based on Polygon, aims to provide the infrastructure for creators to easily monetize their content directly without any centralized authority.

Unlike other content sharing platforms, particularly those in the Web2 ecosystem, Creaton gives creators full ownership and control over their content, allowing them to accept paid subscriptions from their fans and engage in various other monetization avenues. Creaton accomplishes this by tokenizing all content in NFT, before storing newly created creations in a decentralized database powered by Arweave and encrypted by the Lit protocol.

Using NFT, smart contracts and Polygon's speed, interoperability and cost efficiency, Creaton has pioneered the concept of "decentralized and cryptographic" membership. The platform recently completed a successful fundraising round, raising $1.1 million from a group of investors.

Infinity is the next project designed to express the powerful potential of NFTs to a mass audience. As a decentralized, community-driven NFT marketplace, Infinity introduces the unique concept of InfinityDAO, a DAO-controlled NFT marketplace, protocol and treasury that also supports programmable NFTs.

If you're not already familiar with the trends, experts say programmable NFTs are the future. Ideally, any NFT is programmable, but for now this feature is largely underutilized. Programmable NFTs can offer many operational advantages because they can be "programmed" to adapt and change over time.

The platform has emerged as the potential alternative to OpenSea, which has come under harsh criticism for data leaks and high fees. Infinity offers lower transaction fees of just 1.5% (OpenSea charges 2.5%). In addition, all transaction fees on Infinity are transferred directly to a community-controlled InfinityDAO, unlike OpenSea, where all profits are distributed among the platform team.

In addition to the exclusive monetization avenues that NFTs are opening up for creators, consumers and players will also benefit. The first ever mafia metaverse to bring the legendary syndicate-themed gameplay to the blockchain, SYN CITY , is another promising NFT game project to keep an eye on. Developed by Roy Liu, former Head of Business and Marketing at TRON, and Mihai Pohontu, who was a vice president at Samsung and Disney, the game is also backed by Justin Kan (co-founder of Twitch) and Goat Capital (founded by Zynga co-founder Robin Chan).

SYN CITY is a 100% free-to-play, play-to-earn blockchain game that embraces real-world non-fungible token (NFT) utilities and decentralized finance (DeFi) functions. Because every asset within the game is an NFT, it has real-world value both within the game and in secondary markets. Players can buy, sell, and trade their NFTs to generate additional revenue. In addition, SYN CITY also introduces the first Mafia-as-a-DAO (MaaD) concept to automate decisions and facilitate transactions. The MaaD system will also ensure fair play, transparency and near-instant payments.

The game alone is not pushing the boundaries of NFTs. After flying under the radar, Space is an emerging metaverse-centric project that aims to establish itself as the next frontier of social commerce experiences in the metaverse. As a result of the team's extensive research, Space addresses social and economic aspects, with the seamless integration of services that will enable eCommerce to thrive in the metaverse.

nft marketing case studies

With its fully customizable features and immersive experience, the Space team has already attracted many new users and support from several Tier-1 funds such as Coinfund, Dapper Labs, Digital Currency Group, Animoca and Hof Capital and others.

Simply put, Space is a realistic 3D world where anyone can build a life (and career) however they want. The platform features hyper-realistic graphics and more accessible creation tools with commerce features to ensure that everyone can participate in the virtual ecosystem. Since coming out of stealth mode, the platform has already acquired more than a hundred brand partnerships, spanning the arts, music, and fashion.

Another promising NFT project is Ipermatch , the fantasy management game that combines soccer, fintech and fun in a single video game app, that on August 22 has officially opened registrations to players for the first Initial Item Offering (IIO) ever made by an Italian start-up.

nft marketing case studies

Considering the NFT growth trajectory that has already materialized along with the growing presence of blockchain and metaverse games, it is no exaggeration to say that NFTs are the future. The year 2021 simply showed that the vast potential of NFTs has not yet been realized. The next stage of this trend will undoubtedly unleash new and valuable use cases that can further the innovative potential of this new architecture.

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Guide to NFT Marketing [+7 case studies]

For those who are marketing or selling NFTs, or simply interested in learning more about the topic, we put together an NFT marketing guide with steps to building an NFT marketing plan, content ideas for each stage of the funnel, and examples of successful NFT campaigns. Feedback appreciated :)

nft marketing case studies

Great post.

I got pulled down the rabbit hole a little over a year ago and couldn't come back up!

Decided to help others and create what I learned in a digestible guide:

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if(typeof ez_ad_units!='undefined'){ez_ad_units.push([[728,90],'440industries_com-box-2','ezslot_11',821,'0','0'])};__ez_fad_position('div-gpt-ad-440industries_com-box-2-0'); Gucci Case Study: How NFTs are Revolutionizing the Fashion Industry

nft marketing case studies


Over the decades, there have been some things that never go out of style : little black dresses, trench coats, and white button-ups, just to name a few. However, there have been plenty of trends that have gone out of style over the years. (Think 60’s futuristic fashion, leg warmers, acid wash jeans.) From year to year, season to season, brands dedicate much of their resources to getting ahead of the trends before their competitors can.

Luxury brands that are used to sparking innovation are looking to revolutionize the fashion industry’s involvement in the creation and selling of NFTs. Specifically, Gucci is looking to be among the first to get its digital products on the marketplace.

1. Gucci Background

Gucci began innovating the fashion industry in the early years of the brand , when, with the help of his sons, Guccio released among the first hemp-woven bags during a leather shortage in Italy, a result of a League of Nations embargo against the country during World War II.

The brand continued to grow in the 20 th century, even after Guccio’s death in 1953. At this point in the company, Gucci had stores in Milan and New York while quickly gaining steam with the world’s top celebrities. Jaqueline Kennedy, Grace Kelly and Elizabeth Taylor were all spotted wearing Gucci and had great impacts on merchandise like the Flora print and classic bamboo bag .

Gucci seemed to hit some highs and lows throughout its existence, with disagreements within the company causing rifts between executives and creative directors . In 1994, the tides turned when designer Tom Ford took over as Creative Director. According to InStyle, Ford is the designer who “truly revitalized Gucci, incorporating hypersexual designs and campaign imagery”.

Fast forward to today, and Gucci has been labeled the world’s hottest brand for the second year in a row according to Lyst Index’s rankings. Celebrities like Harry Styles, Jennifer Lopez, and Jared Leto can all be seen sporting Gucci daily. Throughout the brand’s rich history, its constant need for innovation remains the same . Gucci’s next move appears to be paving the way for the fashion industry in the NFT marketplace.

Unless you’ve been completely absent online, you’ve seen that non-fungible tokens have been taking over the internet. NFTs are crypto assets that live completely in the digital world . They often take the form of images, GIFs, video clips or audio files. Online platforms have given digital artists a marketplace to sell their NFTs and intangible art.

There are several concerns when it comes to buying and selling NFTs. The biggest risk when it comes to the sale of this sort of digital asset is the negative impact the transactions have on the environment. This may seem counterintuitive—how could the sale of something that exists only in the digital world be hurting our physical environment?

The most detrimental part of the NFT auction process is mining. Miners are responsible for verifying NFT transactions and adding them to the blockchain—they are users located around the globe that essentially try to solve a math problem or puzzle to enable another block to be added to the chain . Once the puzzle is complete, the miner is provided with a “ proof of work ”. Proof of work is, in general terms, a security system that keeps all transactions secure and tamper-proof.

However, this proof of work comes at a high price . These puzzles and problems are intentionally created to produce a waste of energy so that it would be less profitable, and therefore less reason for hackers to interfere with the mining process. According to The Verge, these blockchain transactions using Ethereum just as much electricity as the entire country of Libya.

Environmental implications have not stopped artists from selling their work for millions of dollars. Most notably, the artist known as Beeple sold his piece, “Everyday – The First 5000 Days” for $69.3 million at auction, the largest sale for a piece of digital art in history. Sales ranging in this size have forecasters predicting that NFTs are more than just a fleeting trend and will remain valuable for years to come .

If this is the case, NFTs are likely to impact multiple creative industries—one being the fashion industry. An 18-year-old artist located in Seattle recently sold multiple NFTs of three different sneaker designs that resembled Air Force Ones for either $3,000, $5,000, and $10,000, respectively. In a period of seven minutes, the artist sold $3.1 million worth of digital designs. If an unknown artist can generate this level of profit in mere minutes, what kind of effect could fashion designers create with the purchase and sale of NFTs? It is only a matter of time before luxury fashion brands begin to make their mark on the NFT marketplace.

3. Gucci’s Future With NFTs

By the looks of it, Gucci is currently winning the race to be the first fashion brand to begin selling NFT products to consumers. Recently, the brand confirmed to Vogue Business that it’s “ only a matter of time ” before it will become a seller in the NFT marketplace.

Already, Gucci is testing the waters of digital asset sales. Currently, the company is in partnership with Wanna, a virtual sneaker app, to release its first augmented reality sneakers . According to Input, the sneakers come in a package of 25 pairs for around $12 . The virtual reality shoes can be purchased on both the Wanna and Gucci apps. The sneakers do not have a real-life counterpart, so they can only be “tried on” and “worn” in a digital space. So, what exactly are the point of them then?

Aside from allowing consumers to be a part of NFT history, these virtual shoes have given consumers the option to be involved with the Gucci brand that often would not be able to. The lower price point appeals to beyond just luxury shoppers and targets those that are fanatics of the brand.

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4. Risks of the Fashion Industry Joining the NFT Market

5. conclusions.

Many industries and brands are intrigued by the NFT marketplace, and for the luxury fashion industry, it seems to be a race to be the first to enter the market. Enter Gucci, the brand that has been at the source of flashy trends since the company was brought to life by Guccio Gucci in 1921. Throughout the decades, the most popular celebrities like Grace Kelly and Harry Styles have been known to have Gucci clothes and accessories as closet staples . Now, Gucci is in the market to inhabit not luxury customers’ wardrobe, but their digital asset files as well. Gucci, among other brands, is looking to be among the first luxury fashion brands to enter the NFT marketplace.

These shoes are not NFTs, but they are paving the way for Gucci to experiment with the sale of non-fungible tokens. Before they expend resources to enter the NFT marketplace, it may be a good idea for Gucci and other luxury fashion brands to consider the profitability of this business move . Many consumers in the traditional luxury target market will not be interested in participating in the NFT market, so it is important to consider how to merge interests . Also, with the fashion industry already taking a lot of heat for being one of the worst polluting industries in the world, brands like Gucci should consider how to offset these damages .

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