Instagram Bio Ideas

200+ Instagram Bio Ideas You Can Copy and Paste

Just like pretty much everything else on the internet, your Instagram bio is all about making that impactful first impression. 

Most people only take a few seconds to scan bio and photos before deciding whether or not they should follow you. 

If your Instagram bio is enticing, they might decide to engage with your content or follow your account. If it isn’t, you might lose their interest… forever . 

Okay, well, maybe not forever. But at least until you make some changes. 

→ Click Here to Start Selling on Instagram with Shopify

In this article, we’ll break down what a bio is, how to write one, and some cool Instagram bio tricks. But most importantly, we’ll give you some Instagram bio ideas that you can literally copy and paste onto your profile. 

(Don’t worry, we won’t tell anyone — it’ll be our little secret.)

my bio instagram

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my bio instagram

What is an Instagram Bio?

An Instagram bio is the small area under your username where you can share some details about yourself or your brand. Your Instagram bio can include a brief self or brand description, contact information, emojis, hashtags and more. 

Here’s an example of one of the best bios on Instagram:

Marie Forleo has a strong Insta bio. The first line is used to describe who she is: ‘CEO. Writer. #MarieTV. Fancy Dancer.’

The second line of her cool bio is used for social proof : ‘Named by Oprah “Thought leader for next generation.”’ I don’t know about you, but to me, this says that she’s worth following. 

The third line of this short bio for Instagram describes what she does: ‘Learn to get *anything* you want.’ 

And the last line is her CTA, which links to a free content download. She also included two emojis to make the text easier to read and draw extra attention. 

If you’re looking for Instagram bio ideas for girls, Marie Forleo’s Instagram bio formula is worth copying.

Instagram Bio Template to Follow

You can write your Instagram bio any way you want to. Here are a few Instagram bio tips that you might want to add based on popular trends. If you want to become an Instagram master, follow these tips and sign up for the   Instagram course today.

1. Include a Description of Yourself

 The best Instagram bios tend to have a self-description. Things to consider adding: your job title(s), the company you own or work for, some claims to fame, things you love, and what makes you stand out.

Queen Latifah’s Instagram bio does a great job of describing her. In the first line of her bio she writes, ‘Actor/Rapper/Singer/Producer.’ When people visit her fanpage, they’ll learn that she’s more than just an actor and may check out her other gigs to learn more about her. 

Plus, that little blue tick shows up on her page, so people will immediately understand that she’s famous when visiting her Instagram account . One of the Instagram bio tips Queen Latifah teaches us is that you can learn a lot about a person even from a short bio.

queen latifah instagram bio

2. List Your Interests

To make a good first impression, you need to connect with your audience. 

How can you do that? By sharing your interests. 

For example Paola Antonini’s Instagram bio shares a subtle hint about who she is and what her Instagram is all about. For her interests, she shares, “Lifestyle | Travel | Gratitude.” 

When you see the word gratitude thrown in there, you get a little intrigued. And after scrolling through some pictures, you immediately see that she has a prosthetic leg. 

And much of her Instagram includes pictures of her living life, travelling, and having fun, which makes her interesting to follow. Pretty sure her 2.6 million followers agree. 

The best bio will always be the one that’s easy to read and takes your most enticing interests, which are two important Instagram bio tips to copy.

3. Share Your Contact Information

If you’re the owner of a fan page or business, or you’re a public figure, your Instagram bio should include your contact information. 

Most people write something like ‘For business enquiries, email [email protected]’ You can also direct people to your DM for sending messages. 

The app company A Color Story includes their email address in their Instagram bio for easy communication. The whole goal of social media is to be social, after all, so making your contact information more accessible is one of those Instagram bio tips you have to follow.

4. Add a Call to Action

Whether you’re a business owner or an influencer , having a call to action in your Instagram bio is a must. 

Remember: you’ve got one link that you can include for users to click on. So throw in a request to ‘sign up for my course,’ ‘check out my latest blog post,’ or ‘shop the hottest fashion products now.’ 

Tony Robbins’ Instagram bio example includes the CTA ‘👇 Watch the Documentary 🎥.’ The finger emoji points down to the link to get some extra attention. 

5 Instagram Bio Tricks to Try

Want to learn a few Instagram bio tricks to make your bio design pop? Here are four of the most popular ones:

1. How do You Change the Font in Your Instagram Bio?

Using a tool like LingoJam , you can easily copy and paste different Instagram bio fonts for your profile. All you need to do is type in the words you’d like in a different font, like your name. 

Then, scroll through fonts until you see one you like. Copy and paste it right into your Instagram bio.

lingo jam for instagram bios

2. How do You Add Symbols to Your Instagram Bio?

Using a website like CoolSymbol , you can copy and paste symbols and fancy text. 

You’ll find lots of cool symbols like stars, copyright, arrows, currency, bracket, hearts, zodiac signs, and more. As soon as you click one of their symbols, it immediately gets copied. Then you can head on over to Instagram to post it in your bio.

instagram bio emoji

3. How to Add Instagram Link-in-Bio

So, you probably already know how to add your website link in your Instagram bio. But what about when you want to add multiple links? 

A cool little website that’ll help you do this is Linkpop . All you need to do is log into your Shopify account, add the links you want to the landing page, and share your unique link on your Instagram profile.

Linkpop Homepage Screenshot

When all that’s done, your Instagram bio link ends up directing your visitors to a page with multiple links.

4. How do You Put a Link in Your Instagram Bio?

To add a link to your Instagram bio, follow these steps:

4. How to Add Space to Your Instagram Bio

Using the free tool by Apps4Life , you can add line breaks for your Instagram bio (or Instagram captions ) and click the Convert button to add it to your clipboard. 

Then, you can head to your app and paste the text directly in your Instagram bio. Doing this is the easiest way to have an Instagram bio space. This saves you the hassle of manually creating space you need within the Instagram app .

instagram bio line break

5. How do You Add a Location to Your Instagram Bio?

You can add a location to your Instagram bio if you are listed as a Public Business or Figure. If you are, follow these easy steps:

200+ Instagram Bio Ideas That’ll Up Your Instagram Game

Cool instagram bios.

Best Instagram Bios

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Instagram Bio Examples

Get More Action with a Killer Instagram Bio

The best Instagram bios can help elevate your Instagram account, along with your personal and professional goals. 

Whether your goal is to grow your followers or make more sales , you can add calls to action to your bio to get people to do specific things when they visit your profile. 

But don’t neglect the opportunity to share more about yourself and your brand. One of the most important things is to be memorable and engaging – so don’t be afraid to get a little fun and quirky.

Which of these Instagram bios will you be adding to your profile? Comment below!

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Mobile view of Instagram bio profile: horizontal share image

Instagram Tips & Resources

8 Ways to Level-up Your Instagram Bio

By Amanda Demeku

Updated on August 17, 2022

9 minute read

Say hello to the new digital handshake. 🤝

Published January 25, 2021

Stay on top of the biggest social media marketing trends!

Nowadays, your Instagram bio is pretty much a cover letter, portfolio, and website all wrapped up in one.

And with just seconds (and limited character space) to introduce yourself and convey your value, how do you decide which details to include? 

We've got you covered. We're sharing eight tips to craft a memorable Instagram bio so you can make a lasting impression:

What Is an Instagram Bio?

Geographically, an Instagram bio sits beneath your profile picture and is used to describe the contents of your page.

This space includes:

A display name (aka the name field)

Page category

150 character description

One external link

Contact information

Mobile view of Instagram bio profile: Later

And because your bio is often the first touch point for new visitors, it’s the perfect opportunity to communicate who you are, and what you offer, straight from the jump (more on that below!). 

Pssst, level-up your Instagram bio with by Later — a mini web page built into your profile that makes your content more clickable. Sign up today — for free!

What Makes a Good Instagram Bio?

A good Instagram bio can mean the difference between a visitor hitting follow, or tapping away.

And with only 150 characters to set the stage, the greats keep their bios short, sweet, and most importantly, informative.

Check out how the Black in Fashion Council account communicates what they’re all about in one concise sentence:

Mobile view of Instagram bio profile: Black in Fashion Council

You can also use your bio to encourage users to take action — whether it's through a compelling CTA (call-to-action) to your website or a branded hashtag for collecting UGC (u ser-generated content ).

For example, see how Book of the Month implores users to join their branded hashtag — resulting in over 500K posts:

Mobile view of Instagram bio profile with call-to-action included: Book of the month

Suffice it to say, action + your brand’s story = an increase in engagement and conversions, too. 

For even more insight on what makes a good Instagram bio, check out this YouTube video .

8 Instagram Bio Ideas

Ready to learn what it takes to create a killer Instagram bio? Here are eight tactics to stand out from the crowd: 

Share Your Story 

Include Targeted Keywords in the Name Field

Use a Link in Bio Tool

Add a Call-To-Action and Action Buttons

Share Your Contact Information 

Choose a Relevant Profile Picture

Tag Related Accounts and Add Your Branded Hashtag 

Use Instagram Stories Highlights

Instagram Bio Idea #1: Share Your Story  

Like Charles Wright once sang, express yourself!

Think of your Instagram bio as a 150-character sales pitch.

Whether it’s a bulleted list or a few short lines, use this space to speak directly to your target audience and detail your story.

That way, new visitors and prospective customers will understand you or your brand, immediately. 

Take a look at how Sarah Chetrit introduces herself, and what her page offers in three succinct lines:

Mobile view of Instagram bio profile: Sarah Chetrit

By laying down the groundwork and communicating her value, this fine-tuned bio has the power to turn visitors into followers.  

P. S. Don’t be afraid to add a bit of personality to the mix. Emojis and relevant puns are highly encouraged here.  

Need help writing your Instagram bio? Download our free Instagram bio worksheet to brainstorm and create an effective bio.

Instagram Bio Idea #2: Use Targeted Keywords in the Name Field

Did you know that the name field in your Instagram bio is completely separate from your username?

It’s a valuable (and rarely used!) SEO tactic to reach even more users as they search — improving your visibility on the app.

So, take a moment to brainstorm keywords your ideal customer might search for on Instagram. This could be your niche, the products you sell, or the city your business is located. 

Once you find the right keywords, pop them in!

For example, check out how content creator Lauren Toyota uses the name field to reveal more about her page:

Mobile view of Instagram bio profile: Lauren Toyota

Rather than simply using “chef”, Lauren includes the keywords, “vegan chef” to open up a world of discovery for her account.

Now, if someone searches “vegan chef” on Instagram’s Explore Page, Lauren's account has a better chance of appearing in the list of results: 

Mobile view of Instagram bio profile showing up in explore page: Lauren Toyota

Just remember to consider what your visitors might be looking for and use your Instagram bio’s name field to your advantage!

Looking to boost your SEO ranking? We’re sharing 3 easy ways to increase your discoverability in the video below: 

Instagram Bio Idea #3: Use a Link in Bio Tool

Your Instagram bio only allows one external link, so it’s important to be strategic about how you use it.

Enter: Later's link in bio tool,

With , you can create a landing page with unlimited button links and a clickable version of your Instagram feed.

Mobile view of Instagram bio profile incuding a link in bio tool: Later

This makes it easier to direct followers to specific web pages referenced in your posts, without having to frequently update the URL in your Instagram bio.

And the best news? It’s free!

Plus, with Later’s Shopify integration, you can tag up to five products directly in your feed posts:

how to use link in bio shopify integration

In other words: a faster and more streamlined checkout experience for your customers. Talk about a serious win-win.

Ready to optimize your Instagram bio with by Later ? Sign up today , it’s free!

Instagram Bio Idea #4: Add a Call-To-Action and Action Buttons

If you want to drive more engagement from your bio, all you have to do is ask!

For example, if you’re offering a new promo, a resource, or requesting a follow, make sure to let your profile visitors know.

Apostrophe invites users to partake in a CTA by tagging their account for a chance to be featured:

Mobile view of Instagram bio profiles: Apostrophe

Whichever CTA (or CTAs) you choose, remember to be clear and specific. 

The clearer you are, the better the chance of driving tons of traffic and engagement. 

Another tactic to encourage more taps on your profile? Make use of those Action Buttons. 

Depending on your account, you can include: Order food, Book now, Get quote, Reserve, or View shop.

Mobile view of Instagram bio profile: Fonda Balam, Tarta Gelatina

This way, you create an easier access point to yourself and your services.

Instagram Bio Idea #5: Include Contact Details

If you want your profile to be a one-stop-shop for new visitors, you’ll need to make it easy for them to contact you.

One of the best ways to do that is to switch to an Instagram business profile.

Doing so lets you include your email address, phone number, and WhatsApp without sacrificing any precious character space.


Additionally, you can include a business or brand category that will appear underneath your name field — so people can know what you do.

Mobile view of Instagram bio profiles: Suitcase, Dante Nicholas

Once that’s all set up, a visitor can easily reach out to you directly via email, a phone call, or be given directions to your location with ease.

Instagram Bio Idea #6: Choose a Relevant Profile Picture

When it comes to social branding, your profile picture is what people recognize most.

If you’re a brand or product-based business, you’ll want to ensure that everyone who lands on your Instagram profile is quickly introduced to who you are.

Think company logo, or a clear shot of a product you’re best known for:

Mobile view of Instagram bio profile: Blume, Refinery 29 Canada, Vacation

On the other hand, if you’re an influencer, creator, or offer a personal service — such as a photographer, or life coach — you might want to use a headshot.

Why? Because “you” are the main part of your brand, and you should introduce yourself to visitors right off the bat.

Faith Broussard Cade , Liana Satenstein , and Lauren Spencer each use an on-brand headshot to keep things clear:

Mobile view of Instagram bio profiles: Faith Broussard Cade, Liana Satenstein, Lauren Spencer

Though it might sound simple, using a headshot or logo helps followers instantly recognize your brand as they scroll Instagram. 

TIP: Much like a diamond, clarity is key. Be sure to choose a clear, high-resolution image.

Instagram Bio Idea #7: Tag Related Accounts and a Branded Hashtag

Major “hack” alert: profile usernames and hashtags included in your Instagram bio are clickable links.

Why does this matter?

Because it gives you the ability to promote sister brands, highlight your founder’s Instagram account, or drive traffic to a branded hashtag.

Take a look at how Wan Wan Thai Restauran t uses their Instagram bio to spotlight three sister restaurants, , , and @lotusandcleaver :

Mobile view of Instagram bio profile: Wan Wan Thai Restaurant

While Deepica Mutyala and Reels Tips highlight branded hashtags in their bios:

Mobile view of Instagram bio profile: Deepica Mutyala, and Reels Tips

NOTE: Placing hashtags in your Instagram bio doesn’t make your profile discoverable via hashtag search, but a branded hashtag can help you spotlight and collect user-generated content (UGC) .

Instagram Bio Idea #8: Use Instagram Stories Highlights

Instagram Stories Highlights appear directly under your Instagram bio and play as a stand-alone story when someone taps on them.

They’re perfect for sharing valuable information about your brand, spotlighting your community, and showing your personality.

Skincare brand Glow Recipe uses highlights to showcase how its recycling program works, announce new products, and share blog content like their “Boss Babes” series:

Mobile view of Instagram bio profile: Glow Recipe

This provides additional information and value to profile visitors, so it’s a good idea to be strategic in how you set them up.

PRO TIP: To elevate your Instagram Stories Highlights even further, create a set of covers to ensure a consistent look and feel. 

Suzanne Spiegoski and Herbivore Botanicals have created cover images and icons that reflect their overall vibe: 

Mobile view of Instagram bio profile: Suzanne Spiegoski and Herbivore Botanicals

However you decide to style your Instagram Stories Highlights, a consistent collection can make your bio more appealing and click-worthy.

And that’s it, eight tactics to level-up your Instagram bio to attract your ideal audience, drive traffic, and convert sales. 

If you haven't updated your Instagram bio in a while, now’s the perfect time to give it a refresh and turn visitors into followers! 

FYI: Later's Instagram Scheduler is trusted by 4M+ marketers, creators, and small businesses. Sign up today and start planning your Instagram posts in advance — for free:

About the Author

Amanda Demeku

Amanda Demeku

Content Marketer

Amanda is a Content Marketer at Later based in Toronto. When she’s not busy writing you can catch her playing tennis or sipping all the pop-culture tea. Say hi on Instagram — @amandademeku

Plan, schedule, and automatically publish your social media posts with Later.

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220+ Instagram Bio Ideas + How to Write the Perfect Bio

my bio instagram

Feeling stuck on how to write an Instagram bio? It happens to the best of us. After all, those 150 characters can make or break the growth of your audience! 

It’s the first thing people notice when they go to your profile. It’s also where you introduce your brand to potential customers, create personal connections, (and hopefully) drive a considerable amount of traffic to your business.

Whew! That’s a lot of pressure for a few lines of text! But don’t worry, we’re here to help you assemble the perfect Instagram bio for your brand.

We’re exploring how to:

We will also look at our favorite secret weapon and how it can make your profile pop!

my bio instagram

What is an Instagram Bio?

Your Instagram bio is the section on your profile page where you include a brief description  about yourself, your business, your brand, and/or the purpose of your Instagram account. Your bio is  found beneath your Instagram profile name.

This space within your Instagram profile is a very important and exciting opportunity to get more people engaged with your Instagram profile. Within your Instagram bio, there are countless ways in which you can get creative. However, at the most basic level, we generally recommend including  a short description, contact information , hashtags , emojis, and a website URL. 

This is a place for you to get creative and show people what they’ll find on your feed. It’s where you can briefly explain who you are and why someone should be following you.

And don’t be afraid to tweak or change the bio! Instagram Bios aren’t set in stone and you can edit them whenever and however you want.

One thing is for certain: for the best Instagram profile possible, you’ll need to keep your bio short and sweet in order to stay under the bio’s 150-character limit. 

Our Formula: How to Write an Instagram Bio in 6 Steps

An Instagram bio is what people see first when they visit your page. It’s one of the things that help you grab the audience’s attention, so it needs to stand out!

You have just seconds to leave a great impression and show a person that discovers your profile that it’s worth a follow.

So how do you convince potential people to become followers within the first few seconds after seeing your bio? Check out the six steps from our Instagram bio tips for a refresher!

How to Make Instagram Bio: The Tailwind Edition

Your Instagram bio is where you introduce yourself to people. It’s a place to claim who you are, what your account is about, and why someone should follow you. Think of it like a short and sweet cover letter. 

Now, let’s go over how to make your Instagram Bio a killer success.

1. Add keywords and descriptive words into your profile name

You know how the saying goes. What’s in a name? 

The opportunity to brand your Instagram bio even more, that’s what!

Technically, you have two names on Instagram that hang above your Instagram bio . One is your Instagram handle, which you choose when you sign up for Instagram and have to change in your Settings. The other is your Instagram profile name!

Check out where the two appear on travel blogger Helen Sula’s Instagram page, where “heleneinbetween” is the handle: 

my bio instagram

You have 30 available characters in this line (including emojis!), and it’s a great place to describe what you do, who you are, or what you’re all about.Including relevant keywords and descriptive words in your Instagram bio makes it so much easier for your audience to find you. For example, if you’re a hairstylist, adding your profession “hairstylist” and the city you’re located in your profile name makes it super easy for people looking for a hairstylist in your city to find your Instagram account.

2. Use your bio to quickly convey what followers can expect from your page and what’s in it for them

Did we mention that your Instagram bio has a character limit? That’s why it’s important not to waste this valuable real estate on unnecessary details. For example, there’s no need to restate your name here; instead, focus on providing any details that you didn’t get across in your profile picture and name line!

The Instagram bio is the perfect place to highlight significant details about who you are, what you do, and how you use your Instagram profile in an attention-grabbing way. Your bio is usually the last thing people read before making a decision to follow you OR click on the link in your bio! 

Here are a few general details we recommend considering adding into your Instagram bio to get users interested:

To make the most out of your bio space, be sure to use different words (not the same ones as in your name line) to further describe your brand focus or blog content .

After you focus on the message you want to convey with your bio, you’ll want to format it for easy readability and understanding. After all, you have just a few seconds to grab and hold the attention you need to gain a new follower or customer! 

Keep reading for some quick tips on how to format your Instagram bio to support your brand and make building a following so much easier!

Should you use hashtags in your Instagram bio?

my bio instagram

We get this question a lot, so we just wanted to clear this up. Whether or not you should use a hashtag in your Instagram bio depends on what you want to portray within the summary of what your Instagram profile is about. You can add hashtags and mentions to your Instagram bio to create a clickable hyperlink.

However, if you include hashtags into your Instagram bio, it doesn’t mean that your profile will automatically appear in that search stream. If you include a hashtag in your Instagram bio, users will be able to click on that hashtag and see all of the posts using that hashtag! 

If you’ve created a hashtag specifically for your community or business, it’s a great idea to include it in your Instagram bio so your profile visitors can see it – and it’s also a great spot to collect user-generated content! 

Adding a user mention works the same way in your bio (creating a clickable hyperlink), and is a great way to introduce the face or faces behind your brand if you’re hesitant to mix business and personal content. Just link your Instagram handle and add a little clue for curious browsers!

Check out how The Blonde Abroad includes both hashtags and user mentions in her bio.

3. Use line breaks and emojis to make your bio look neat and easy to read!

Nothing turns off readers faster than a thick paragraph of words with no line breaks, spaces or easy-to-follow separators. A block of words might just make your followers’ eyes (and brains!) tired before they even begin.

Not exactly the impression you want to give when you’re looking for buy-in and excitement, right?

You can avoid this by formatting your Instagram bio with line breaks or those handy slashes we mentioned earlier.

Lettering artist Dawn Nicole does this really well in her Instagram bio:

my bio instagram

When you type your Instagram bio, make sure to remove any spaces before and after each sentence that you want to put a line break around. Then hit return. (If you’re on an Apple device, tap the number button in the lower-left corner of your keyboard to find your return button!) This will move the next sentence down to its own line. 

You can create full line breaks in between each sentence by adding emojis, slashes or periods.

In fact, you might even consider switching out some words and phrases with relevant emojis to spark some visual interest and create a refreshing reset for your viewer’s eyes!

4. Include a strong call-to-action (CTA) to send your followers somewhere to learn even more about you!

The next element of a perfectly branded Instagram bio is an important one! It’s the next step your followers or visitors should take to learn even more about your product, blog or brand. 

Most often, this would be going to your website or another location to view more of your content. That’s why it’s so handy to include a link in your bio by adding in a relevant URL.

Speaking of URLs, did you know that you can add links to your Instagram bio? Here’s how:

Step 1: Log into Instagram

Step 2: Click on your profile photo in the bottom right corner (this brings you to your profile)

Step 3: Press Edit Profile

Step 4: In the space next to Website enter your URL

Step 5: Hit Done

5. Use a link in bio tool to showcase more than one link for ultimate traffic conversion

While you can put a link in your bio directly to your website URL, this isn’t always the most helpful link to use especially if you want to direct followers to a certain page or promotion. That’s why a ton of Instagram users choose a link in bio tool that acts as a landing page for multiple links, including links shared with each post!

Tailwind’s brand-new FREE tool does just that! In just a matter of moments, you can create a clean, branded link in your bio (it looks like so that your followers enjoy a branded experience from start to finish.

When choosing a link in bio tool, it’s important to choose one that doesn’t create a distracting, lengthy link in your bio. Even better, a link in bio tool that allows you to create your own custom URL can keep your Instagram bio effortlessly branded!

Tailwind has a brand-new solution. Take a peek at below! 👀

instagram bio tips - link in tool demo

With, you can also upload a mix of static link buttons and clickable feed images to optimize the posts, links and offers you’ll always want to send your followers to. For example, links to newsletters, email lists, and guides make for perfect static links that catch the eye at the top of your landing page.

For daily product promotions, blog post mentions and linked posts, simply drop a link into your latest Instagram posts for the image to appear in your feed. And that’s not all!

When you use with Tailwind for Instagram, your linked feed images will update in real-time on your landing page – even when you auto post!

No more having to go into another app to separately add in a link and coordinate the time it goes live with the time your post does – Tailwind does it for you automatically when you schedule your Instagram post !

Plus, is easy to brand, which is an important element of maintaining not only a perfectly branded Instagram bio but an entire brand presence on the web! 

6. Customize your link in bio landing page to reflect your branding by Tailwind is completely brandable, which is a feature either unavailable on most link in bio tools – or only available through a paid subscription! Cool, right?

With, you can customize:

my bio instagram

Plus, allows you to see analytics in real time, including total visits to your landing page, total link clicks, and the click-through rate of your content!

Using this information, you’re able to figure out if your Instagram bio is clear enough to lead followers to your link in bio tool, or if you should adjust your CTAs! 

These analytics also help you determine if your buttons are interesting and engaging enough to earn clicks, or if you should change your approach to get the most traffic possible. allows you to meet your brand goals when it comes to your Instagram presence, and it’s now in public beta! If you want to be one of the first users of this amazing traffic-driving tool, click the link below to reserve your spot now!

220+ of the Best Instagram Bio Ideas You Can Copy + Paste

Now that you have an idea of what goes into crafting the best bio for Instagram, it’s time to write your own!

Here are some Instagram bio examples to get you started. You can use these bios for inspiration, or simply copy and paste them! We don’t mind.

Quick Links:

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Using Smart. Bio to Make the Most Out of Your Instagram Bio

Driving traffic from Instagram is easier than ever, thanks to Tailwind’s FREE tool! allows you to feature as many links as you like on a clean, stylish landing page.

Your followers can click on the branded link in your bio to see all the products, posts and content linked to your Instagram posts.

Of all the things to put in your bio, a powerful link in bio tool like is a must!

Besides being able to add multiple links, allows you to track how many people click the links. That way you can analyze what your followers are drawn to most, and leverage it!

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10 Instagram Bio Ideas + 13 Tricks to Stand Out [TEMPLATES]

Your Instagram bio gives you 150 characters to explain who you are, what you offer, and why people should follow you.

As far as history goes, we’re living in charmed times — but Shakespeare never had to write an Instagram bio (and let’s face it, the man wasn’t known for being concise). Typing those fateful words into your profile is stressful, and for good reason: your Instagram bio is often the first place other users will look when they’re deciding whether or not to follow you.

Here’s everything you need to know about Instagram bios, and how to write one worthy of a three-act play. Wherefore art thou bio?

Bonus: Unlock 28 inspiring social media bio templates to create your own in seconds and stand out from the crowd.

What is an Instagram bio?

A bio on Instagram is a description of your account that can be up to 150 characters long and sits at the very top of your profile page, next to your profile picture. It’s a snapshot of your Instagram account and a quick way to show users who you are and what you’re about.

Because of the limited character count, an Instagram bio needs to be concise, easy to read and informative… but don’t be afraid to have fun with it. Emojis and jokes are fair game, even for professionals using the platform. After reading your bio, people should understand what you do and why they should follow you.

What makes a good bio for Instagram?

A good Instagram bio is a bio that users can’t resist interacting with, whether it’s by slamming that “follow” button, scrolling through (and liking and commenting on) your content, watching your story highlights or sending your Instagram profile to friends. The best Instagram bios are short and sweet, and genuinely convey your personality as a creator or brand.

For more details, watch our video on making the PERFECT Instagram bio:

When you’re dreaming up your bio, try asking yourself these questions — especially if you’re using Instagram for business :

On that last point: All good marketing materials should include a clear and compelling call to action . Good Insta bios are no exception. Give visitors clear direction if you want them to click the link in your bio, follow your account or take a different specific action.

You might want to add a link to your bio to send people to a page where they can buy your products, or you might have a different conversion goal in mind. Maybe you want people to Like your Facebook page , follow you on TikTok or sign up for your newsletter.

If your goal is to build an Instagram following , your call to action might be simply to ask visitors to press that follow button, or to share their photos with a branded hashtag .

10 Instagram bio ideas

If you’re feeling a little stuck, no fear — there are literally 1.22 billion Instagram users you can get inspiration from. Here are a few bio ideas for Instagram to get you started.

1. Funny Instagram bios

Unfortunately, there’s nothing less funny than trying to be funny. The key to a comedic Instagram bio is keeping honest, like this one from a drink brand.

Innocent Instagram bio

Source: @innocent

Playing to your audience — and embracing how they see your brand — is another way to get laughs.

Bugles Instagram Bio

Source: @buglesmemes

And when all else fails, being quippy and somewhat vague is also a good source of comedy. If chaos is your brand, embrace it.

Bowen Yang Instagram Bio

Source: @fayedunaway

2. Instagram bio quotes

Using Instagram bio quotes can be a great way to express an idea or create a feeling of connection.

You could use a saying, a line from a poem or song, or any phrase that will mean something to potential followers. Just make sure to give credit where credit is due if you use someone else’s words.

The Quotations Page is a good place to start your search for good Instagram bio quotes.

Here are 15 quote ideas you can copy and paste directly into your Instagram bio.

3. Creative Instagram bios

A bio may only be 150 characters, but that’s more than enough to stretch that creative muscle. During the launch of Netflix’s Heartstopper , the company changed their bio to an invite for the main actors to start a band.

Netflix Instagram Bio

Source: @netflix

This bio from Crocs is so creative, it takes a second to understand — we’ll let you read it before spoiling.

Crocs Instagram Bio

Source: @crocs

Did you get it? It’s “If you ain’t Croc-ing, you ain’t rocking.”

If you can’t make up your mind, do it all. Insta-famous Italian greyhound Tika has emojis, a quote from Lizzo, “Fashion Model” and “Gay Icon” status, and a link to her book in her bio. Impressive (but not as impressive as a dog writing a book).

Tika the iggy instagram bio

Source: @tikatheiggy

4. Cool Instagram bios

“All your friends are so cool, you go out every night” — Olivia Rodrigo. Who is pretty cool herself: this short, informative and rhyming bio says it all.

Olivia Rodrigo Instagram Bio

Source: @oliviarodrigo

Another way to up the cool factor: commit an ultimate branding faux pas and don’t introduce yourself in an easily identifiable way. For example, most folks would identify Serena Williams as a tennis superstar. In her Instagram bio, she’s simply “Olympia’s mom.” It feels very true to her, and that’s cool.

Serena Williams Instagram Bio

Source: @serenawilliams

There’s a pattern here — ”cool” and “short” go hand-in-hand. If you want a cool bio for Instagram, being too wordy won’t help. If that’s what you’re going for, try and be as concise as possible. Like Lizzo.

Lizzo Instagram Bio

Source: @lizzobeeating

5. Short Instagram bios

Speaking of short — if you don’t need 150 characters, don’t use them. Dating app Bumble’s bio simply prompts folks to make the first move.

Bumble Instagram bio

Source: @bumble

Fewer words makes the words you do use more powerful, and really makes a statement.

Bob the Drag Queen Instagram Bio

Source: @bobthedragqueen

Or, you can go in a totally opposite direction and write a short bio that few, if any, will understand. You do you.

Kirsten Titus Instagram Bio

Source: @kirstentitus

6. Clever Instagram bios

A clever Instagram bio will score a chuckle (and hopefully a follow) from users. Stay self aware and lighthearted, and the cleverness will come. Old Spice’s bio is a play on the bizarre masculinity that’s present in men’s deodorant branding.

Old Spice Instagram Bio

Source: @oldspice

Tiffany Haddish hypes herself, but stays humble in her Instagram bio.

Tiffany Haddish Instagram Bio

Source: @tiffanyhaddish

And sometimes, the cleverest route is the simplest: in a world of people trying to be as cool as possible, artist Allie Brosh just tells it like it is, and really stands out.

Allie Brosh Instagram Bio

Source: @allie_brosh

7. Instagram bios with emojis

Emojis are like cheating (the good kind). When words fail, emojis are there. Designers Josh and Matt describe their relationship, career, home base and pets all in a single line of emojis.

Josh and Matt Design Instagram bio

Source: @joshandmattdesign

You can also use emojis like bullet points for a super-aesthetic look.

Olive and Bean Instagram Bio

Source: @oliveandbeanphoto

Or, go with the classic (if it ain’t broke, don’t fix it) and substitute emojis for the words they represent — hearts for love, etc.

Pickle the Pig Instagram Bio

Source: @pickle.the.pig

8. Instagram business bios

If you’re using Instagram for business, a bio can be a great place to introduce yourself (more and more folks are using social media to research brands ). Kraft peanut butter has a great example of a succinct bio that describes their company.

Kraft Peanut Butter Instagram Bio

Source: @kraftpeanutbutter_ca

Businesses can also use their bio to describe their brand ethos, and what makes them different from others in the industry.

Ocin Instagram Bio

Source: @ocin

If you’re doing affiliate marketing or partnering with other businesses, a bio is a good place to put discount codes or promotions related to those affiliations.

Phillychinchilly Instagram Bio

Source: @phillychinchilly

9. Instagram bios with links

Your link in bio is a rich place for users to gain more resources and information about your brand. Make sure your audience sees it by pointing to it. Yeah, we mean literally. Clothing brand Free Label uses their bio to identify what the link is (in this case, a path to their latest launch).

Source: @free.label

In a similar fashion, artist Zoe Si uses her bio to point to her latest book, which is accessible through her link in bio.

Zoe Si Instagram Bio

Source: @zoesees

10. Informative Instagram bios

Sometimes, you just want the facts. Having the answer to your most frequently asked questions — in the example below, that’s probably “When are you open?” — can pay off. It might not be fun, but it’s simple and clear.

Source: superflux.cabana

13 Instagram bio tricks you may not know about

Hungry for more? We got you. Here are some tips to make sure you have the best bio for Instagram.

1. Use fancy Instagram bio fonts

Technically, you can only use one “font” in your Instagram bio. But there are tools out there that will help you create the look of a custom font by mapping your text to existing special characters.

Here’s an example of what Hootsuite writer Christine’s bio looks like in a few different fonts, as created using the tool Instagram Fonts .

Instagram bio fonts

That third one is a little bonkers, but you could pick and choose a few words to incorporate strategically for visual appeal. In general, it’s a good idea to use this trick sparingly, for emphasis, rather than dressing your entire bio up in fancy fonts.

Once you find a font style you like, just copy and paste it into your Instagram bio.

2. Use Instagram bio symbols

We’ve already talked about using emojis. But you can also go old-school and use special text symbols to break ★ up ★ your ★ bio. (Remember Wingdings and Webdings? How very 1990s.)

This trick uses the same principle as the tip above, but instead of using symbols to create the look of a custom font, you can use them as retro emojis or unique bullet points:

Blogger unique bullet points

Source: @blogger

The easiest way to find your special character is to open a new Google Doc, then click Insert and choose Special characters.

Insert special characters

You can scroll through the available options, search by keyword, or even draw a shape to find a similar character. Then, just copy and paste into your Instagram bio.

3. Add a location

This is particularly useful for businesses: customers will want to know who (and where) they’re buying from. Marking your location can also help your brand be more searchable.

When you add your address to your Instagram business profile, it also appears below your bio but does not use up any of your bio character count. This is another great way to free up space for more compelling bio information. Be warned, your address only shows up on mobile.

Pourhouse Instagram Bio

Source: @pourhouse

4. Add contact buttons

Business profiles can include contact information in the form of buttons that allow people to phone you, email you, or get directions to your business directly from Instagram. This is another one that only shows up on mobile.

Midnight Paloma Instagram Bio

Source: @midnightpaloma

5. Add a call to action button

Another mobile-only feature: You can encourage people to take action straight from your Instagram bio with CTA buttons. These allow your followers to take direct actions like ordering food from your restaurant, or buying tickets for your event.

Maenam Instagram Bio

Source: @maenamrestaurant

You’ll find these options under Action Buttons when editing your business profile.

6. Add a link in bio

You get one clickable link in your Instagram bio. Since you can’t use clickable links in Instagram feed posts (unless you’re using Instagram ads or Instagram Shopping ), your bio link is valuable real estate.

You can change the URL as often as you like. You might want to link to your newest or most important content (like your latest blog post or video), a special campaign, or a landing page specifically for visitors coming from Instagram .

You can also use Instagram tools like Linktree to set up a mobile landing page with multiple links. That way, you don’t have to keep updating the link in your Instagram bio, which can lead to outdated “link in bio” statements on older posts.

7. Use your bio to direct traffic to another platform or website

If your primary social media is on a different platform and you consider Instagram a necessary evil, that’s okay — you can use your bio as a way to direct other users to that platform.

Comedian Ziwe Fumudoh rarely posts on Instagram, but is very active on TikTok, so she uses her bio to steer audiences towards that app.

Ziwe Instagram Bio

Source: @ziwef

Lush, weirdly, “departed” from social media but still has an active Instagram and uses their link in bio to explain why they’re not online.

Lush Cosmetics Instagram Bios

Source: @lushcosmetics

8. Use line breaks

People don’t tend to read information online. Instead, they scan for bite-sized chunks of information.

Make that information easy to identify using line breaks.

Okoko Cosmetiques uses a combination of emojis and line breaks to create this cute Instagram bio:

Okoko Cosmetiques Instagram Bio

Source: @okokocosmetiques

It’s really easy to add line breaks using the Instagram web interface. Simply space your bio as you would like it to appear.

On mobile, your best bet is to create your bio with the spacing you want using a notes app. Then, copy and paste it into your Instagram bio field. Or, use one of the Instagram bio templates below.

9. Share your pronouns

If you want to, it’s great to share your pronouns on Instagram. Since the option was first added in May 2021 , it’s become customary on the app to add your pronouns to your bio, whether you’re cisgender, transgender or nonbinary. Displaying your pronouns means your followers will know how to properly address you, and normalizing the practice helps make everyone feels more comfortable on the platform.

Demi Lovato Instagram Bio

Source: @ddlovato

10. Use Hashtags

Hashtags in your Instagram bio are clickable links. Keep in mind, though, that Instagram bios do not appear in hashtag search results. Adding Instagram hashtags to your bio won’t make it more discoverable.

That means you should not include hashtags unless they are directly related to your business, because each one represents an opportunity for potential followers to click away.

However, adding a branded hashtag to your bio is a great way to promote and collect user-generated content.

This is one of the best ways for businesses to use hashtags in their bio. When a user clicks on the hashtag, they will see all the content your fans and followers have posted, which creates excellent social proof for your business .

Hello Tushy Instagram Bio

Source: @hellotushy

Branded hashtags are also a great way to get more content: you can reshare follower’s posts that use the hashtag. In fact, some users build their entire following off of user-submitted posts.

Chihuahua Vibes Instagram Bio

Source: @chihuahua_vibes

11. Use your bio to link to other accounts

If you have a personal and a business account, or you’re involved in a cool project that has its own handle, you can tag that account in your bio. This can help people identify you (Oh, THAT’S where I know Zendaya from) but be careful using them, as they may encourage audiences to navigate away from your page. (This is something Zendaya likely does not care about).

Zendaya Instagram Bio

Source: @zendaya

12. Add a category

If you have a business profile on Instagram , you can choose a category for your business. This appears under your name and can help people see what you do at a glance.

Elmo Instagram Bio

Source: @elmo

Elmo, for example, is a public figure.

Using a category for your business can free up space in your Instagram bio, since you don’t need to repeat this information. However, it only appears in the mobile view, so you can’t assume everyone will see it.

13. Announce news

As long as you remember to update your bio regularly, you can use it to announce news about new products and updates for your brand. If you’re going to put a date in your bio, though, mark your calendar or set a reminder to change it. If you have an old date in your bio, it makes your account look like it’s not being monitored closely.

After Mexican pizza made its triumphant return, Taco Bell updated this bio.

Taco Bell Instagram Bio

Source: @tacobell

Instagram bio templates

Still not sure what to include in your Instagram bio? We’ve created some social media bio templates, including IG bio ideas, to get you started.

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517 BEST Instagram Bio Ideas You Should Use (To Stand Out)

Do you need inspiration for cool Instagram Bio? Here is Your ultimate list of the  best Instagram Bio ideas you can easily copy and paste and be an  Instagram  hero!

You will find the best bio with emojis, motivational, attitude, funny, love, friends and more…

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Inspirational Instagram Bio Ideas

Best Instagram Bio Ideas

Funny Instagram Bios

Let's have a look at the best funny Instagram bios you can use:

Do you need more? Check here: 573 Funny Instagram Bio Ideas

Funny Instagram Bios

Instagram Bio Ideas with Emoji for Girls

👉Dance Lover👔 📚Study 📚 🎧Music 💖 😍Enjoyed….Life😍 #Don’t follow to unfollow#

🙈Moody ❣️13teen 😍Love mYself😍 👄Red LoVer👄 💕Soft hearted💕 🎶Music LoVer🎶 “👑Believe in myself👑” “🎂My day 29 March🎂” “🏖LoVe TraVeLinG”

Artist 👨‍🎤 Drama 👸 Dreamer 🙈 Actor🎭 Dancer💃 Learner🤔🤓 Fitness lover💪

🔻Music is my life. 🔺Dance lover…. 🔻Photo lover…. 🔺Sleeping is my best friend…. 🔻No love no tension…. 🔺Life is a song…love is the music….!!

🎾 Badminton’s my soul 🎾 😇 Dadies li’ll girl 😇 😍😘 Addicted to justin bieber 😍😘 😄 Friends for life 😄 🐩 Dog lover 🐩

👉 My life💝 👉 My choices😘 👉 My mistakes😉 👉 My lessons🤗 👉 Not your business😏

😏I don’t care no body Love me💖 💖I am busy who loves me😎 📱Selfie queen📱 ✈Love long drive✈ 💻Movie lover💻 🎂Wish me on 4 April🎂

💁No care is greater than dad’s care 💕Diljit ki fan😍 💃Dance is mah heartbeat 💓29/9 🕶🎂🎁🎈 🍫bUbblish 😘 👗Love 👗💅💄👒👠👛

👔DaddY’s GiRL🚺 🔷MuMma’s WorLD🔷 😘LoVe mY fRieNdss👭 😇1st cRy 15th AuGusT 🎂 😋faN of 💚RaNbiR & DeEpiKa💚

📷 Photoholic : 📱Selfieholic 🎀 Bindass Gujju Girl 🔊 Wish Me On 24th April 👯 Madness For The Garba 💜 Love The Songs Of Arijit

#attitude queen 👑 #spicychilly 🔥 #single😙 #moody😳 #daddy’s girl🤑 #my day 30 october 🎂 #insta luv❤ #my haters :f**k 🖕 #dont judge 😉

😍Music 💕lover Selfie Queen 😎Mom Dad De ladali 😘Single 👑Queen Encounter 18aug Haapy 🎂Love Me Hate Me I’dnt Care 😘Student

❤ Daddy’s girl👧 ❤ Proud to be Patel 😎 ❤ First cry on 13 Nov 😭 ❤ Love me like you do😜 ❤ God is really creative… I mean😉 just look at me😛🙈🙉🙊

👉 Daddy’s princess 👸 👸 👉 Friendly gawl 😊 👉 Wish me on 16th Jan 🤗 👉 Leo gawl 👧 👉❤ to Travel ✈🚄 👉 Love to dance 😍 👉 Single forever 🤘

#Wish_me_1july🎂🍫🍪🍩🍡🍹 #I_love_my_eyes👀👀 #I_love_dance👯💃🙌 #I_love_my_bestie_Frndz😍😘😘 #In_open_Relationship_with_my_hubby😘😘😘

👉 Medicoco.💊💉 👉 Born 17th June.🎂🍾🍷 👉 Capricorn.🐊 👉 Karma believer.👊❤ 👉 Love Nature.🌱🌲 👉 Shopaholic.🛍👗

😘CaKe 🍰 KiLL 3SeP😘 👸PaPa’S pRinCeSs👸 🤗NeHA kAkkAr FaN. 😎LoVe Is EaSy bUt QuEen iS BiZy. 😠HaTe LoVe😠 😇MaD foR 🎧SoNg. 📖StuDy📖at CiVil

💯% Standard Account.✔ 📷Love Photography✔ 🏅Bike Rider.✔ 💋MÖM Fïrst Kiss 25 Jan 1996✔ 👦Fâshïôñåblé.✔ 🙏Sanskari.✔ 📞Mob:-77—256 📲Whatsapp✔

🎂My day 13 june🎉 💄lipstick lover💄 👩‍🎓College girl 📚 kohli fan😌 Moody😋 😗I do what i love and love what i do💕

😜Welcome To Pagli🏰 🎂5July😊 🏡Surat😍 📏5.4 💃Dance😘 📷Photography❤ 👗FashionDesigner👚 My📱number 800*******😅?

➡️ I’m Not Better Than Anybody, ➡️ But Wise Enough To Know ➡️ I’m Different From The Rest. ➡️And I’m Very Passionate Girl👒 ➡️I LOVE PHOTOGRAPHY📷

⭕️iPhone6+📱 ⭕️Humanity 😱 ⭕Happy soul 👻 ⭕️Dazzling star 💫 ⭕️Cheers Life ✌🏻 ⭕️Fashion Model 💃 ⭕️Goa 🏖 ⭕️Computer Engineer 👩🏻‍💻

🔥Hot royal girl🔥 🎉surprise me on 17 aug🎂 🍫choclates lover🍫 💓Bindass💓 ❎No relationshits😉 😆M happy,bitches hate that😈 l🍟foodie+moody😄

😘 Falling in love with you was never my intention. ❤ but it became my ADDICTION 💋❤ 🎶music lover💘🎶 Mom got me on 🎁27 May😘 Daddy_lilgirl😘

💯% cute….. 🔝 Fan Of cricket nd yo yo… 😘 Cut my 🎂 cake on 12 Jan.. 🎉🎁 😍 Having me in your life is like a treat of happiness.

📷Like Photography✔ 🐁Animal Lover✔ 🍬Chocolate Lover✔ 😭First Cry On 11th March✔ 💊Medical Student✔

👉_Attitude Wali Girl_😈 👉_ crazy girl ₹.😎 👉_Happy Wala B’day On 22 july _🍰 👉_Love Music_🎶 👉_ IT STUDENT 😀 👉_ pizza lover 😋🍕

❤ 8teen ❤ 30 November mah day🎂 ❤ Music lover🎶 ❤ Papa ki princess👸 ❤ Single ❤ Dramebaaz # ziddi 😎

😂Poketz empty on 18 july😘 💖Music mah life🎶 👧Selfie queen📷 🐶Dogs lover🐶 😍Attitude queen🙈 🍫Choco lover🍫 🚗Hangout🚗

love..dancing.😘😘 luv ❤my❤ friends👈 cute..girl👩 👉enjoying✌✌💖 love.😘.cooking.😆hihi🍜🍲 👉wish.🎉🎉.me.🎊🎊on🎂.23th feb🍻

Do you need more? Check here: 197 Best Instagram Bio for Girls

Best Instagram Bios

Instagram Bio Ideas with Emoji for Boys

💯Official account🔐 📷Photography📷 😘Music lover🎶 ⚽Sports lover⛳ 😍Sports bike lover 💰ßig Dreamer 😭Cry the 1 st time in my life #25/11/99#

👉Mr.Prince👑 👉Future civil engineer 👉Cute😎 👉Born on 8th July🎂 👉Music lover🎶 👉Love to life enjoy with best buddies👬 👉Love to travelling🚘

No Bike 🛵 No Car 🚙 No IPhone 📵 No Girlfriend ❌ No Money 📂 But I’m Still Happy 😊

🔥Mr.perfect🔥 📌Hate me or Date me 😃single😃 📷photolik📷 🍟 foody � �😉U will find a boy better than me but U don’t find boy like me😃

🎂1st Jan👻 ♥Single♥ 💪Gym lvr💪 😊Flirty Boy😊 👫Modeling👫 🎸Guitar lover🎸 😎CA student😎 🍲Food Lover

#Dont_Talk😀 #Just_Act😁 #Dont_say😂 #Just_Show #Dont_Promise😃 #JUST_ProvE😃 #You_Are_My_Favorite_Pain😇 💑 #Dont😈Even😈Think😈About😈It

🔸 OFFICIAL ACCOUNT 😋LoGin In WoRld_30/Dec ☣ Ôwņ ŘúĽÊś ☠ 🎧Muѕíc Addíctєd… 💓Hak Sє Sínglє… 😍⏩⏭ ❌ ȚřÛśť 🚫 👉📷Phøťöhøłïç📷 😍 love➡🏍🚘🎧

Life doesn’t always give u a second chance🤗💞💙 U never get a second chance to create the first impression😊💛💚💜 So make ur first chance count☺️💝💖❤️


💢OFFICIAL ACCOUNT💢 🍁Flirty munda🍁 🔥09.09.2K🎉 👑Heart…Loading👸 😎Seventeen💪 👔Mr.Loveholic💕 🎩Style me no limit👟

😎MR. perfect😎 👑Royal entry on 9 july🎂 🙏Respect girls🙏 💝Music lover🎶 😎Bindas chora😎 😊cute kamina😉 😎No gf Q ki abhi ma to ma chota hu na😋

》 22/7 🎂 》 Mech. engineer 😍 》 Music lover 🎧🎸 》 Love 2 ride 🏍

❤I Don’t Know Why I Like You 💋The Heart That Seeks An Answer 💋Has Only Lost It’s Way 💋Over And Over Again I Like You 💋I Love You My heart❤

👫 Mom + Dad 👉 My World 💖 💪 Champion 🏆 🎶 Music Lover 🎶 😘 lv My Friends 💝 💙 Girls were Respect ☺

👔iNoCeEnT 💪GyM_frEaK 🏴BlAcK_LoVeR.

🎂Landing_On_Earth_22/12__ 😘Crazy_Lover_Of_My_Parents__ 👊Fight_Lover__ 😈Attitude_Boy__ 😊Only_Moj__ 🌇Ghar_No_Attitude__ 👦Single_Sa_Banda__


Singal 100% Intelligent 90% Believe in luck 80% FB Star 70% Insta Export 60% Bike Rider 50% Stylish 40% Loving 30% Smart 20% Sad 10%



😎Creation of God🌟 👉LivE❤LiFe😎SeXy💋KiNg👑 👉Soni👈 👍LoGin In The World 29August🎂

🔶mY FiRst cUrSh iS My mOm..👩 🔶 FiRsT SuPeRhErO iS mY FaTheR.💪 🔶LOgIn iN eArTh oN 17 SeP🎂

1st cry on 19 December..🙂 I want vitamin “U”😋 If children get love from their family 👪 They will never go out in search of love 🙂 Sweet is my smile ,unique is my style Bindass life , no attitude I m not a gud boy but i hv a world’s sweetest person I’m a king only4my #Queen

💗SINGLE🙄coz👇 ❌NOBODY can “AFFORD” me😈 😘LiFe GiVeS Me UnliMiTeD HapPiNesS 😜GuJJu BoY

↪💟 Single 💟 ↪Mom first kiss on 21st jun ↪🔶I Don’t Care About Popularity🙌 ↪🔷Based On Originality💯 ↪😂I’m Happy..Bitches Hate that🖕😈 ↪Asr,CHD👍

#Photo Freak📷 #Dancer🕶 #Foodie🍔 #Northie💪 #Music Lover🎧 #Basketball Player🏀 #Pool Player🎱 #Cake Murder 8 July🎂 #Still Single!!🙏

💗 My family 🎂 March 🎂 📚 CA-stud (final) 📖 🏃 Crazy ⁴ dance 🏇 Chess player 👤 Hero 👉DaD 🙌 Twenty ✌🏃 😘 crush 👉 Shirley Setia 😍

⏺F O O T B A L L _ P L A Y E R 💯 ⏺Entry_on_Earth_18_Aug_🎂 ⏺Music_Lover🎧 ⏺Game_Changer👊 ⏺Night_Out_Lover_🌃 ⏺ Forever_Motto😘

👉Professional Dance choreographer💃 👉Wish me on 9 nov🎂🎁 👉Trance lover😎 👉First love guitar🎸 👉All time music🎧🎸with happiness. ..😊

#👉Landed on🌎👉10 Feb🎂 # 🎓Student #👉Back Bancher #🎸Music Lover #🍴Food Fantic #✌Party Animal #📷Selfieholic #👓Desi Munda #😎Beardoholic #💪Fuck

❤Don’t love too soon*😉 ❤Don’t trust too fast* ❤Don’t expect too high* ❤Because it hurts😏 ❤❤

❄Mmy Says Beta No Race✖ ➖It’s My Daý 18 Apřil🎂 ❄Ishqholic 💗 ➖ELECTRICal EnGineer👔 ❄Single BuT Very HaPpY 😉 ➖I Hate Smoking🚬 ❄People Call Me Ishaqzaada😎

👉Marwadi Choro 👈 👉Landed On Earth (9 [email protected] ) 👉Foodie🍪🍟👈 👉Single 😎👈 👉But Not Available👅👈

》▪Wish me On Oct 17😭 》▪Single Person☺ 》▪Student Of pharmacy💊 》▪Pokemon Lover🌟 》▪Pizza Lover🍕 》▪Study obsessed📑

😎Sexy heartstroker💘 🎂Since 23rd Oct😎 🍕Foodie🍕 👑I’m the king👑 💘In luv wid my family💘 🎶Punjabi lover🎶

● Home🏡 Town Noida🏠 ● Fan Of Enrique 😎 ● Proud Bong Boy👦 ● Proud Be Single 🙄💘 ● Photography📸 ● Aries♈ ● Food Lover🍤🍩🥟🌯 ● Addiction To Dance

# Web & Android developer # Tabla player # Masti mood # Enjoying life # Live good feel good # Work until you didn’t introduced by yourself

#gym addit 🏋 #mechism ⚙ #Silent king ⚠ #Crush on DSLR💗 #Strictly no rules 🚭 #cool ☮ #Believer ✌

😘😘 First Cry 21/12 🔛 😘 Running Lover 🏃🏻 😍 Biggest fan of ShahRuk 🎱 pool player 🎱 🔝Bike Racer 🔝 💍Searching💍

➖Be happy ➖Be calm ➖Be honest ➖Be faithfulnd BE Loving ➖Life is journey&I am traveler ➖Yahh im alcoholic for someone ➖Enjoying Zindgi…💜

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Life always offers you a second chance. It’s called tomorrow. Everyone on this earth is self-centered, the difference is the radius. Read more Instagram bio ideas here.

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Life is super cool without any rule. Before judging me prove that you’re perfect. Read more Instagram bio ideas here.

I turn can’ts into cans and dreams into plans. I only need a smile to turn around a bad day. Read more Instagram bio ideas here.

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Trying to become the best. That is why first I am being the worst. We have tomorrows for a reason. Read more Instagram bio ideas here.

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You are here: Influencer Marketing Hub » Influencer Marketing » 220+ Instagram Bio Ideas to Make Your Own in 2023

220+ Instagram Bio Ideas to Make Your Own in 2023

Werner Geyser

Your Instagram bio is one of the first things people will notice when they go to your profile. They will make assumptions and judgements about what kind of person you are or brand you have based on what they see there. This makes it crucial to write powerful bios that will instantly impress your audience and gain more followers .

In this post, you’ll discover some excellent Instagram bio ideas as well as a few tips to help you write better, more impressive bios in 2023.

Funny, Self-Descriptive Instagram Bios

Clever and snarky instagram bios, business instagram bios, short and simple instagram bios, inspirational/motivational instagram bios, cute instagram bios, instagram bios that exude confidence, quotes by famous people, frequently asked questions, what makes a good instagram bio in 2023.

Before we provide you with Instagram bios you can copy and paste, you need to first understand what makes a good Instagram bio. This will help you learn how to improve on these ideas and create original bios of your own.

Instagram Bio Tip

We’ve convinced you why your Instagram bio remains one of the most important elements. We’ve also given you tools to help you make the most of your link. If you’re short on inspiration and searching for ideas to get you started, there are many examples of good Instagram bios available online that you can make your own. Whether you want to keep it clever or cute, there are various approaches that you can take.

So what makes a good Instagram bio? The answer is subjective, but it could contain any of the following elements or more:

#1: Informative

An Instagram bio that clearly describes what the user does or what they’re interested in can be considered a good bio. You could list your job profile, interests, accomplishments, and hobbies. For example, your bio could be something like, “fitness enthusiast + dog mom + founder of X Company.”

If you’re an influencer, you could also include other essential information such as your brand collaborations, upcoming events you’re participating in, latest merch you’re promoting, etc.

Take a look at the bio of the following DIY and baking influencer, for example.

Meg Rosko Instagram page


She’s listed what she does and includes some information about her t each classes on how to step into creative expressions.

Witty bios tend to be among the most successful and appreciated types of Instagram bios. Showing how clever you are without being offensive is a great way to impress people.

However, it’s best to maintain originality if you want to do this because people may not always appreciate recycled wit. Using puns, clever quotes, word play, etc. would be an excellent way to create a witty bio.

Trevor Noah used the popular outrage about him not being cast in, “The Lion King,” to come up with a witty bio.

Trevor Noah (@trevornoah) Instagram photos

#3: Humorous

Humour always works to impress an Instagram audience . The lines between wit and humour often merge, so you may find bios that combine the two to leave a lasting impression. Think of an interesting fact about yourself and find a way to describe it in a humorous way. Even if you can’t come up with an original joke, you can always use one of the ideas in this post.

Musician Diplo took an underrated and hilarious approach to writing his Instagram bio and simply described himself as an “Instagram model with a self-titled album” 

@diplo Instagram photos and videos

#4: Compelling

Some Instagram bios are more compelling than funny, but that doesn’t mean they’re any less great.

You could be an entrepreneur or someone who wants to present themselves in a more professional manner. In this case, a compelling or inspirational bio would do the trick. You could write an inspirational quote or even a message that sells your expertise without being overly promotional.

Take a look at Brett Hoebel’s bio, for instance.

Brett Hoebel (@bretthoebel) Instagram page

The athlete and fitness trainer uses a simple but compelling message in his bio to sell his service. His product's name is Sweat With Soul Apparel, which is not exactly a message to the customer, but a subliminal message that will give his followers an idea what to expect from his sessions and motivates them to succeed. 

#5: Easy to Read

You could take any of these approaches to creating your Instagram bio. The best choice would be something that expresses your personality. But no matter which approach you take, your Instagram bio should be very easy to read. People who view your profile should be able to instantly understand what you do or who you are. You want to make sure they don’t miss any detail in your bio.

So keeping it short and simple is usually the best way to go about it. Otherwise, you could use bulleted lists to include more information while ensuring readability. You can separate your lists with “+” signs or other symbols so that there’s some space between each word. You could even include emojis in your bio to add more substance.

Here’s a great example from Roger Mazzeo.

Roger Mazzeo🇮🇹🇺🇸 (@rogermazzeo) Instagram profile

Free Instagram Fonts Generator

220+ Instagram Bio Ideas for 2023

Now let’s take a look at more than 220 Instagram bio ideas based on the above elements.

Helen Vanwinkle Honey (@baddiewinkle)

Claudia Oshry @girlwithnojob Instagram page

Check out the 11 of the Best Link in Bio Tools for Instagram

ethan (@crankgameplays) • Instagram\

Ben Wayne Panda Bear

beckiehart_ social media account

Final Thoughts

There are tons of ideas here that you can use as they are or customize them to make them more “you.” You can combine them with some of your personal information such as your achievements, job roles, etc. You could even keep it simple and use a short bio along with a link to your website or blog. Make the most of these ideas to impress your audience and gain more followers.

What makes a good Instagram bio?

In this post, we looked at more than 220 ideas that can help you improve your Instagram bio. Your Instagram bio is one of the first things people will notice when they go to your profile, so don’t underestimate its importance. What makes a good Instagram bio? The answer is subjective, but it could contain any of the following elements: Informative Witty Humorous Compelling Easy to read

How do you make a good Instagram profile?

Begin by setting up an Instagram business profile. You don’t need to be a business for this, but it gives you more opportunities, for example, showing contacts and access to your analytics. Select a profile pic that genuinely represents you – it doesn’t have to be your photo, but it must encapsulate you. Use memorable user and Instagram names that represent the “you” you want people to know. Then follow the bio tips we have provided in this article. Add relevant contact options.

How do I make my Instagram profile more attractive?

In terms of the content of your bio, follow the tips in this article. If you are a business or have a clear brand, use your existing color palette and fonts (or at least the nearest you can find in an Instagram font generator) on your Instagram profile. Explore other Instagram profiles for inspiration. If you don’t already have set colors, experiment with colors to find what best suits you. Consider using a consistent set of filters for the images you upload.

What is an Instagram avatar?

An Instagram avatar is the image you choose to use as your profile picture. Don’t underestimate the power of your avatar – it is often people’s first impression of you. Generally, use a photograph, even if a business account, unless you are an already recognized brand. Ideally, use an image of your face. Make sure you have a neutral background that doesn’t divert the eye. Although you may not see much of your clothing, wear something appropriate for the types of images you intend to share.

How do I show my birthday on Instagram?

Many people began their Instagram account by linking to their Facebook account. In that case, your birthday will auto migrate from Facebook to Instagram. If it is incorrect, you can change it on Facebook, and it will automatically update on Instagram. Alternatively, you can change it in Instagram directly: 1. Go to your profile. 2. Tap Edit Profile. 3. Tap Personal Information. 4. Tap Birthday and enter your date of birth. Instagram states that it doesn’t share your birthday with other people.

Should I use my real name on Instagram?

To an extent, this depends on your purpose for having an Instagram account. It also depends on how common a name you have. There is no compulsion to use your real name – many people select something different as their username. Many people pick a username similar to their real name, however. The most important thing is that you don’t deliberately impersonate another person on Instagram. If you haven’t made your username your real name, you could show it in your profile bio.

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200 Instagram Bio Ideas That Will Take Your Profile To The Next Level

"You miss 100% of the dogs you don’t pet."

best instagram bios

Crafting a perfectly curated Instagram grid takes tons of time and effort. You have to figure out your aesthetic and find the perfect lighting, angles, and shots to make your Instagram account the Instagram account to follow. Ofc, you've already got that down pact, but there's one little thing that may fly under the radar — your Instagram bio. It's the first thing people see when they check out your profile. Before your followers can leave heart-eye emojis under your latest selfie, blow up the comment section of your homecoming reel, or make your prom carousel dump go viral, your Instagram bio reveals what you and your page are all about. Your profile helps you make a lasting impression on social media, so that's all the more reason to have the best Instagram bio.

Your Instagram bio can consist of so many different things. If you're a proud alumni or a newly-enrolled student so proud that you got into your dream school, you can show love to your alma mater by including your school name and graduation year in your Instagram bio. Maybe you're a beauty enthusiast or a foodie. Shout out your passions in your bio. You can also use funny emojis to show just how amazing you are.

No matter if you want to revamp your Instagram bio or create one for the very first time, we've got you covered. Here's a list of the coolest Instagram bios to take your social media game to the next level.

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My life is split between IG and Animal Crossing.

Friday is my favorite F-word.

Don't grow up. It's a trap!

Being an adult is like folding a fitted sheet. No one really knows how.

Out of my mind. Back in 5.

Your secrets are safe with me. I wasn't even listening.

New bio. Who's this?

Here to serve the cat overlords.

Lazy is such an ugly word, I prefer to participate selectively.

I already want to take a nap tomorrow.

BRB, becoming a billionaire.

Recommended by 4 out of 5 people.

My bio is 99% loaded.

Used to think I was indecisive, but now I'm not sure.

Not sure what I'm doing, but I'm making the best of it.

Scratch here » « to see my secret bio.

Winging it just like my eyeliner.

The bags under my eyes are designer.

I would run the world, but the couch is right here.

Posting for a friend, and the friend is me.

Paper cut survivor.

My puns are always intended.

We can only be as strong as our WiFi signal.

Waste your time wisely.

I pause my anime just to post here.

Probably talking about the Patriots.

The IG account about nothing.

Link in bio.

👈 Swipe for less.

No, this is Patrick!

Call me, beep me.

What should I put here?

*Insert clever bio here*

A day in the life: Eat avocado toast, post Instagram videos, and read Instagram comments.

First I drink the coffee. Then I do the things.

Professional napper.

Always give 100% — unless you’re donating blood.

I don’t look like this in real life.

A caffeine-dependent life form.

Professional procrastinator.

My life is about as organized as a $5 DVD bin at Walmart.

I like long, romantic walks down every aisle of Target.

Error 400: Bio unavailable.

My dog is my best friend.

I write bios, not tragedies.

Do you ever feel like a plastic bag?

Viewer discretion is advised.

I look exactly like my profile pic, and that is my greatest accomplishment.

Professional inquiries only.

Former child.

You miss 100% of the dogs you don’t pet.

Competitive sleeper.

Hell is a teenager.

Welcome to chaos, aka, what goes on in my head.

I'm the main character in this story.

Is this thing on?

Call me, beep me, if you wanna reach me.

Serious inquiries only.

Bone apple teeth.

Nothing to see here.

Just me, myself, and I.

It's me, the queen bee.

For legal reasons, this is a joke.

I need a bad bleep.

I was not made to be subtle.

Food-Related Bios

I eat my cake and wear it well.

A hottie full of hot tea.

Breakfast always comes first.

I see food and I eat it.

Just food pic after food pic.

Sun's out, buns out.

There's no "we" in fries.

Food is the best medicine.

When life hands you lemons, give them back. You deserve chocolate.

I make ice cream disappear. What’s your superpower?

Forever a snack.

The Krusty Krab pizza is the pizza for you and me.

Chocolate never asks me any questions, chocolate understands me.

Donut kill my vibe.

Will post pics for likes.

Taking a poll: coffee or tea?

Part-time sandwich eater.

I only leave the house for food.

Life's uncertain. Eat dessert first.

A balanced diet is a cookie in each hand.

The secret ingredient is always cheese.

I followed my heart, and it led me to the fridge.

Don’t go bacon my heart.

I apologize for anything I post while hungry.

Will there be snacks?

Pretty much just pictures of food and my dog.

Hi, my hobbies include breakfast, lunch, and dinner.

Recovering donut addict.

I eat cake for breakfast.

If we’re not supposed to have midnight snacks, why is there a light in the fridge?

Bacon, egg, and cheese aficionado.

Taki's or don't talk to me.

Lemme get a bacon, egg, and cheese.

I having my cake and eating it too.

I'm on a first-name basis with the drive-through guy at Taco Bell.

Ice cream, you scream.

Fries over guys.

I'm like a chipotle burrito that keeps falling apart.

A bowl of mac and cheese is all I need.

Hot dog, hot dog, hot diggity dog.

Say cheese.

It's the attitude for me.

Straightforward Bios

I'm a whole vibe.

Top two and not two.

I keep it realer than real.

Always a boss.

I'm dripping in finesse.

Blessed with the best.

Keep them wondering.

Living for the weekend.

I got nothing.

If I were you, I'd wanna be me too.

Dogs are my favorite people.

Living my best life.

Me doing me.

But first, a selfie.

I'm all about canceled plans.

Sweet as sugar, tough as nails.

My standards are high… just like my heels.

Risk taker. Adventurer.

All I do is win.

Who runs the world? ME.

Living life on my own terms.

My lipstick always matches my mood.

I woke up like this.

Hey now, hey now!

A human. Being.

Anything but predictable.

Meet (name).

This is me.

Welcome to my world.

Thank you, come again.

Keepin' it real since 2000.

Making history.

Daydream believer.

Just a gal with a lot of spice.

So far, so good.

Thanks for checking in!

Stay weird.

Hot and dangerous.

Happy stalking!

Fake it til you make it.

This is the story of my life.

Catch me on Sims.

Socially awkward and ready to party.

Party this way.

The man, the myth, the legend.

It's me. I am the moment.

Are you ready for this?

My beautiful crazy life.

Busy doing hot girl stuff.

Happy and sad at the time.

Be 🍁ing in myself.

🍫🍫🍫. That's it. That's the bio.

I'm in 🔋saving mode.

My life with the 🐶🐕

The world is 📚. Let's read them together.

Paradise found 🌴

Sweet like 🍯.

Obsessed with tacos 🌮

Keeping it 💯

You know I'm a 🌟

🌹colored glasses

Catch ✈️ not 😢

Welcome to my 👑dom.

Traveler ✈️ Book Lover 📖 Obsessed with cheese 🧀.

L💖VE is in the air.

👇 Check out my life👇

L❤️ ver not a fighter spreading ✌️ all over the 🌎.

🐦: (Twitter handle) 👻: (Snapchat handle) 🎥: (YouTube handle)

Made in 🇬🇧.

Equal parts 💄 and 💪.

📍 Depends on the week

🍩 worry 🐝 happy.

Inspirational Bios

Just another dreamer.

Life has no GPS, so I'm making my own path.

Keeping a golden state of mind.

Hooray for every day.

Gotta live like tomorrow doesn't exist.

Do more things that make you forget your phone.

I never lose. I win, or I learn.

The best of me is yet to come.

Better an "oops" than a "what if."

I'm the hero of my own story.

Life includes free trips around the sun.

Stress doesn't go with my outfit.

Becoming more of who I want to be every day.

Happiness never goes out of style.

Just keep swimming.

All about saying yes to new adventures.

Leaving a bit of sparkle everywhere I go.

Realizing that my life is so much better than my dreams.

Sparkle and drown out the dark.

Always wearing my crown.

Real, not perfect.

Where dreams meet reality.

Always practice what you post.

Simple but significant.

Stay humble. Be kind. Work hard.

Take care of your body, it’s the only place you have to live.

Your life does not get better by chance. It gets better by a change.

She turned her cant's into cans and her dreams into plans.

In a world where you can be anyone, be yourself.

Life is what happens to you while you scroll through Instagram.

Be anything but predictable.

Better an oops than a what if.

It does not do to dwell on dreams and forget to live.

When someone says you can't do it, do it twice.

Always be you.

You can't capture everything, but you can try.

Travel light, live light, spread the light, be the light.

Keep going and do it with love.

Live, love, laugh.

Take a risk.

Be spontaneous.

Live in the moment.

Spontaneity is the best kind of adventure.

The best things happen unexpectedly.

Pain is never permanent.

Headshot of Carolyn Twersky

Carolyn Twersky is an associate editor for Seventeen covering celebrities, entertainment, politics, trends, and health. On her off time, she's probably watching Ru Paul's Drag Race, traversing NYC for the best donuts, or, most likely, enjoying time in her favorite place in the world: her bed. 

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Jasmine Washington is an Assistant Editor at Seventeen, where she covers celebrity news, beauty, lifestyle, and more. For the past decade, she has worked for media outlets, including BET, MadameNoire, VH1, and many others, where she used her voice to tell stories across various verticals. Follow her on Instagram.

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How to craft an impactful Instagram bio for business (+ examples)

Written by by Chloe West

Published on  January 4, 2023

Reading time  8 minutes

While your Instagram content might be what draws someone over to your profile initially, your Instagram bio is one of the major components that will keep them there—and maybe even earn your brand a follow.

Think about this: if you like a photo or video on Instagram and then go to the profile and their bio is completely blank (or lacks vital information) you’re going to immediately lose interest or think the account is a fake and leave. No follow and no looking back.

Others do the same, so it’s important to fully optimize your Instagram strategy —bio and all.

Table of Contents

What is an Instagram bio?

Why an instagram business bio matters, what to put in an instagram bio, tips for writing the best instagram bios for business (+ examples), create a compelling instagram bio for your business.

An Instagram bio is a description of your business that sits at the top of your Instagram profile. It can only be up to 150 characters, so you want to be concise, sharing what your business does and who it serves in as few words as possible.

Take a look at our own Instagram bio to get an idea of what this might look like:

An Instagram bio example from Sprout Social

We’ll get into each of these more thoroughly later, but our full bio includes:

There are a few more things you can consider including within your own bio to further share what your business does.

First of all, why does your Instagram business profile bio matter so much? As simple as it may seem, an Instagram bio plays a critical role in establishing your brand presence. It shows people who you are and what you sell. You can also use the same space to tell them why they should care about your business and its offering.

In many cases, your Instagram profile may be the first point of contact whether someone finds you through an Instagram hashtag or by clicking through from a paid post or sharing on Stories. Your bio is an important first impression while clarifying why they should follow you.

That’s why you should focus on creating an Instagram business bio that effectively portrays your brand personality and establishes your unique value proposition. In other words, it should factor into your overall  Instagram business strategy .

Writing your Instagram bio for business is one key part of  creating the perfect Instagram business profile . Here are the essential elements that go into your Instagram bio:

1. Name and username

Your Instagram username is your @handle and your Instagram identity. It’s a part of your Instagram profile URL ( and holds a prominent location at the top of your profile page.

On the other hand, your name is your real or full brand name. Depending on data sources like audience and  keyword research , you may know of abbreviations or name variations commonly used for your brand name. You might consider using those in one spot in your Instagram bio, such as in your username.

For instance, in the following Instagram business profile example, the username for Sprouts Farmers Market is just @sprouts but the name section has the full name of the business.

An Instagram bio example from Sprout's Farmers Market

2. Profile photo and branding

This should be relevant to your  brand’s visual identity . Best practices dictate that you should use a high-res image of your logo in order to improve brand recognition and keep all of your social media profiles on brand. However, solopreneurs and public figures often use headshots, and that’s a perfectly acceptable alternative.

For brands with a widely-recognized visual identity like National Geographic TV, the iconic yellow rectangle logo makes for a great profile photo.

An Instagram bio example from National Geographic

Another way to brand your Instagram profile is through your Instagram highlight covers . While not necessarily a part of your bio, these still show up at the top of your profile and give you an opportunity to inject even more color into your Instagram.

An Instagram bio example from Bliss

3. Instagram bio copy

This is the section under your name, where you get to express yourself (or in this case, your brand personality). You have 150 characters to tell people what your Instagram profile is about, what your brand offers and why they should follow you. So you don’t have much to work with, which makes it even more crucial to plan ahead and perfect your Instagram business bio.

Here’s an example of great bio copy from BarkBox. They start with a simple sentence that explains exactly what their business does. They tag their parent company. Then they even include a couple of hashtags that BarkBox customers can use when showing off their boxes.

An Instagram bio example from BarkBox

4. Bio link

This is the only section that allows you to add a clickable link on Instagram to your website, so make sure you use this space wisely. While you can always add a URL to your homepage, you can also update this link more frequently by posting new products, new content, new projects and more.

Many brands use a link-in-bio tool  to maximize the single link limit by taking the user to a landing page with shortcuts to featured content and product pages.

An Instagram bio example from Away

5. Category

Instagram also allows you to specify which category your brand falls under—whether you run a restaurant or a media and entertainment company. This shows up right under your business name if you choose to enable it, so it helps free up space in your Instagram bio for other important details.

As we can see below, Bloomscape has selected “Patio/Garden” as their brand category.

An Instagram bio example from Bloomscape

6. Call-to-action and contact buttons

You could further free up space in your Instagram bio if you make the most of the call-to-action buttons available for Instagram Business accounts. This allows people to take action straight from your Instagram profile when on the mobile app, making it easier for customers to convert on actions—from buying tickets to booking tables.

Keep in mind that these are only accessible on the mobile app, and they’ll look something like the “View Shop,” “Message,” and “Call” buttons below:

An Instagram bio example from Elemis

Now that you know what goes into an Instagram bio, let’s take a look at tips on how to write the best Instagram bios for business.

1. Know what your goal is

Since you have to stay within the 150-character limit, it’s crucial that you have a clear sense of direction when writing your Instagram bio. Knowing exactly what you want out of your bio will help you narrow down what to say.

For instance, you could simply use it to convey your brand’s personality and announce your Instagram presence. You could also use it to promote your latest products and offers or inform people about what your business does. If you do promote sales and recent products, be sure your team is ready to regularly refresh your Instagram bio and ensure this info is up to date.

Some businesses also use this section to express their  brand mission and what they stand for. Check out the following Instagram business profile example from Grove Collaborative. The company’s bio tells us a little bit about what the business sells and what its overall mission is.

An Instagram bio example from Grove Collaborative

Here’s another great example of a basic bio that’s straightforward and explains exactly what the company (Slack in this instance) does:

An Instagram bio example from Slack

2. Let your brand personality shine through

Make the most of your Instagram business bio to express your brand personality. This includes the language and tone you use or what you say, in general. For instance, Reese’s uses a fun and friendly tone in its bio while using the opportunity to establish its brand authority.

An Instagram bio example from Reese's

Some businesses may also add relevant emojis if that kind of approach fits the brand personality. But note that special characters and emojis may not translate well on a screen reader. Be sure to keep  accessibility best practices  in mind for all your followers and avoid filling your entire bio with characters that are hard to read or understand for customers using screen readers.

3. Include relevant hashtags and profile links

Instagram lets you add clickable hashtags and profile links in your bio. So make the most of this to direct customers to your other Instagram handles or to relevant, tagged content.

The option to add profile links is great for businesses that  manage multiple accounts . See how Madewell added a link to their Instagram account for menswear.

An Instagram bio example from Madewell

Brands can also take a page out of Weezie’s book, tagging the accounts of their founders as well as their brick-and-mortar store (ideal when you have two different social media strategies for your retail versus ecommerce avenues).

An Instagram bio example from Weezie Towels

As for hashtags, adding them to your bio will let you direct your audience to stunning tagged user-generated content. You could use a branded hashtag to collect user-generated content like Cupshe. The swimsuit brand included several hashtags they track for content to feature on their own account.

An Instagram bio example from Cupshe

4. Make sure it’s easy to read

As mentioned earlier, your Instagram bio should be able to convey what your business does or what it offers. So it’s crucial that people can easily read and process the information without too much trouble. Formatting such as line breaks and spacing makes it easier to read and emphasize important information at a glance.

You could use a pipe or vertical bar character to space out your info like in the following Instagram business profile example from Leder Games. They used the symbol to separate their most popular game offerings.

An Instagram bio example from Leder Games

You could also use line breaks to style your info in a list format. See how this bio skillfully uses lists, incorporating emojis as a kind of bullet point.

An Instagram bio example from Kundalini Candles

Keep in mind that these characters and line breaks will factor into your total character count. So make sure you use them sparingly and strategically to avoid going over the character limit. You could also test different formatting to see how they impact your overall profile engagement. Use a tool like  Sprout Social’s Instagram analytics suite  to measure how your profile engagement changes as you update.

sprout social social media analytics dashboard

5. Include a compelling call to action

While the call-to-action buttons frees up a lot of space in your bio, it doesn’t hurt to get more direct with your CTA. Make sure people know exactly what they need to do when they visit your profile by including a CTA in your bio.

Get very specific with this depending on the goal of your Instagram business account. You could invite them to visit your website, shop your feed, check out your latest blog post, download your new guide or even share their own photos using your branded hashtag. If you want to  grow your Instagram following , you could even add a CTA to “follow us” for your regular content such as daily recipes, fashion updates and so on.

For example, Ahrefs uses their bio text to create a CTA that points (literally, thanks to their use of emoji) to their latest feature release.

An Instagram bio example from Ahrefs

Dress Up uses its bio to direct people to sign up for SMS marketing messages by offering a discount right inside the bio. This is a great way to get people to take immediate action  and increase your text marketing list.

An Instagram bio example from Dress Up

Your Instagram bio could make all the difference in boosting your social presence. It’s the perfect place to exhibit your brand identity and show off your creative side. It could also help you showcase your uniqueness and entertain your audience.

Plus, by strategically using a link-in-bio tool, your bio can help increase clicks and conversions and improve your Instagram analytics by helping you reach your goals.

Instagram bio FAQs

When you edit your profile, you’ll add your bio link into the field next to “Website.” You only get one link here, which is why many brands prefer to use a link-in-bio tool that helps them create an Instagram-specific landing page.

Edit your profile and paste your preferred link into the “Website” field. Simple as that!

The Instagram bio character limit is just 150 characters, so use them wisely.

Resources for you

The creator economy: making dollars and sense out of social partnerships, [workbook] social listening step-by-step in 90 minutes, the sprout social index, edition xviii: us forecast, prepare to launch with a social media campaign brief: template, recommended for you.

9 Instagram trends to watch in 2023

How to run an instagram giveaway or contest successfully.

13 Ways to increase your Instagram engagement rate

Instagram marketing: 4 ways to update your strategy.

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Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection.

Nerds Chalk

Where Is Bio in Instagram?

my bio instagram

So you’ve come across the oft-quoted “Link in Bio” on someone’s Instagram post and are wondering how to get there. Or you’re starting out as an Instagram influencer and are wondering how to get to your bio so you too can redirect people to your own website. Promoting your business and creative work may seem like a lot of work, but in reality, it is much easier than most people think.

Instagram bio is the space where users describe themselves to the world, add hashtags and other accounts that they associate with, and add a link to their website. But where is this “bio” section and why would you want to promote yourself as such? We’ll explain.

Related: Instagram DM: Complete Step-by-Step Guide!

Find someone else’s bio (and a link in their bio)

Find your own bio, instagram bio link uses, adding multiple links using link services, how to put pronouns in instagram bio, where is bio in instagram.

Instagram isn’t just a place for idle scrolling, viewing pictures and videos, and texting friends. Just like businesses and publishers, you too can turn your followers into potential customers, or just give your work that extra bit of reach. 

Whenever you see “link in bio” in someone’s post caption, you can be sure that they’re inviting you to check out their complete catalog. Unsure how to get to the bio section? Here’s how you can…

To get to someone else’s bio, simply tap on their username just above their post.

Doing so will take you to their profile where, under their profile picture, you will see the “bio” section.

Here, you will see their account descriptions and the blue links . Clicking on this will redirect you to their website or a page outside of Instagram.

To get to your own bio, tap on your profile icon (at the bottom right corner of the screen).

This will take you to your profile. The bio section is under your profile picture and name. 

Related: How To Make Instagram Stories Longer

When it comes to adding links to your bio, Instagram is quite restrictive. Users can only add one link to their bio at a time. Why? Essentially, to curtail spammers and trolls from flooding the feed with links and ruining the users’ experience. 

But even with a single embedded link, there are tons of things that you can accomplish with your bio. 

1. Promoting your product or brand : With a 150-character limitation, the bio section isn’t really the place to sing praises of your brand or cause. It is best to link to your page so that people can check out your products themselves.

2. Offer free product samples and sale discounts : Whether it be to attract people for the launch of a new product or to boost sales, discounts and free offerings are marketing schemes that are almost certain to persuade people to notice your products. Linking to these in your bio is a nice “call to action” that will attract customers and audiences.  

3. Invite people to see your artistic catalog : If you’re an artist with material published, then it is a great idea to link to where people can access it. It could be a blog, a podcast, a song, or your YouTube channel. As long as people are redirected directly to your content, the link has done its job.

4. Let your followers know you better : There’s only so much that one can write in a bio, and brevity isn’t everyone’s strong suit. Your link could redirect your followers to a page that describes you best in your own words, your interests, passions, pursuits, and accomplishments. This is best done if you want your followers to get to know you better and connect on a deeper level.

How to link in bio Instagram

Adding links to your Instagram bio is quite the cinch. Here’s how you can do so:

Go to your profile page (as shown before), and tap on  Edit Profile .

Here, in the “Website” section, add a brief link to your website or page that you want users to be redirected to. 

Then tap on the tick mark at the top right corner to confirm.

Consider this your main link for people who are going to visit your profile. It is best not to change this too many times, not least to ensure that someone accessing your profile in the future can get to the link that you’ve related to in one of your earlier posts. If you want to include links that are only meant for a few days, add them to your stories. 

Although Instagram allows only a single link to be added to the bio, you can make use of link services to add multiple links into one. Some of these link services include the likes of Linktree , smartURL , ContactInBio , and Campsite . 

Such services are quite intuitive to use and work more or less similarly – sign up to the service, add links to your pages, and create a single link out of them. Now, embed this newly created link to your bio’s “website” section. Most of these can also be customized to reflect the theme of your Instagram page, which is a nice little feature to have.

For example, the user “ martyfriedman ” has used smartURL for his bio.

Clicking on it takes one to a list of all the links embedded with this link service. 

In keeping with progressive principles, Instagram is rolling out a new feature that will allow users to specify the pronouns that they prefer to be identified with. Keep in mind that this feature is currently only available in a few countries, but Instagram has planned to introduce this feature to users in more countries in the future. 

Here’s how you can check if the feature is available to you and add the pronouns to your Instagram bio:

Tap on your profile at the bottom right corner.

Tap on Edit profile .

Here, if you see a section called “Pronouns”, tap on it. 

On the next page, tap on the “Add your Pronouns” section, type in a pronoun, and select it from the list. 

You can add up to 4 pronouns to your profile. Below it, you also have the option to allow only your followers to see your list of pronouns. 

Once you’re done, tap on the tick mark at the top right corner.

We hope you’ve been able to find the bio section and add the link(s) to your businesses and content. These are sure to get you better reach for your work and allow your followers to understand you better. 

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What Does “Link in Bio” Mean on Social Media?

Vann Vicente has been a technology writer for four years, with a focus on explainers geared towards average consumers. He also works as a digital marketer for a regional e-commerce website. He's invested in internet culture, social media, and how people interact with the web. Read more...

Instagram on a smartphone.

If you’re an Instagram user, you may have seen someone on the platform refer to their “link in bio” in a video or image post. Here’s what that is and where you can find it.

“Link in Bio?”

The link in bio is the single link in the upper section of an Instagram account user’s profile, which is located just beneath their username and profile description.

To find an Instagram user’s link in bio, navigate to their profile page. The link in bio will be immediately visible, as it is situated above the “Follow” or “Following” button. Clicking on the link in bio will either redirect you to your device’s browser or open up the in-app browser on Instagram.

Why Link in Bio?

The emergence of the “link in bio” as a prominent part of social media usage came about because of Instagram’s user interface. Many brands, celebrities, and content creators use Instagram to promote their newest products, creations, or advertisements. However, Instagram does not allow for clickable links to be placed in post captions, and it allows for only a single link in one’s profile.

Therefore, that single link on a user’s account profile has become the center of Instagram’s business aspect. It is the most prominent way that a user can redirect their followers off of Instagram and onto another website.

Because of this, you will constantly hear the phrase “link in bio” spoken out loud in Instagram videos and placed in the captions of image posts. For example, a gaming studio might write out, “Our new expansion is out now! Click the link in bio to download,” with the link leading the user to the game’s download page.

Another app where “link in bio” is commonplace is TikTok . Like Instagram, it only allows for a single primary link in a profile and does not allow users to place links in the captions for videos. Therefore, users have to encourage their viewers to check the “link in bio” instead. There are also links in Twitter profiles. However, link in bio is less prominent there, since the platform allows for links in tweets.

What Kinds of Links?

There are a few types of links that appear in an influencer or personality’s Instagram bio. Here are some of the most common ones:

Because you can use the link in bio to promote anything that fits inside Instagram’s community guidelines, many other types of links are added into bios. Other examples include an artist page on a music streaming service , an online portfolio, a demo reel, or a personal website. Some people even place their Venmo or PayPal account into their bios.

The “Link in Bio” Industry

Because of the rise of “link in bio” placements, an increasing number of tools have emerged to allow users to use a “universal link” in which to place various links. Popular link-in-bio tools include Linktree , Shorby , and Feedlink .

Essentially, what these links do is direct you to a landing page that contains various important links. This lets people place various social media profile links, sponsorship placements, and affiliate links inside a single page. This is very common for corporate accounts and major celebrities, as they need to direct their viewers to different links in every post.

Cool Story, Bro

One last thing: On Instagram, the restriction on links does not apply to Instagram stories . Therefore, sponsorships and brand promotions are increasingly emerging on stories, which let users “swipe up” to go to a link.

RELATED: What Are Instagram "Stories," and How Do I Use Them?

my bio instagram

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30 Perfect Instagram Bio Ideas To Use Now

Overhead photo of notebook and 35mm camera with pens in foreground.

The Instagram bio often is treated as an afterthought—a line or two about your company you hastily fill out when creating your Instagram account.

In reality, your Instagram bio is a valuable social media marketing opportunity that welcomes users to your profile, creates a first impression of your brand, conveys key information about your business, and turns profile visitors into followers and followers into customers.

But aside from writing a catchy company description, how else can you optimize your profile to make the most of your Instagram marketing efforts ?

What your Instagram bio needs to accomplish

7 elements that make up your Instagram bio

What is an Instagram bio?

An Instagram bio is a short 150 character summary about yourself or your business, displayed to other users underneath your profile photo. Your bio is commonly the first engagement you have with your audience.

Your Instagram bio includes:

How to edit your Instagram Bio

To edit your instagram bio, head to your instagram app and tap the thumbnail of your profile picture at the bottom right. On the next screen, you’ll see an “Edit profile” button, which will take you to your bio section.

Remember, your bio is one of the main things people look at when deciding whether or not to follow you on Instagram—so make every piece of information count.

It may not seem like you have much room to work with when you consider everything your profile should accomplish. The best Instagram bios will:

Luckily, there’s an array of Instagram features you can use alongside your written bio that help cover these considerations and create a profile that helps users quickly understand your business, what you’re selling, and how they can take further action. The tips below will help you understand how to make money from Instagram and drive traffic more effectively with a perfect bio.

Driving traffic through the link in your Instagram bio is still one of the most effective ways to make sales from Instagram. Taylor Loren, in an edited excerpt from the course How to Make Money on Instagram

Click to jump and browse bio ideas for each industry:


Beauty/skincare, technology/electronics, food and beverage, miscellaneous, 1. campbell cole.

Campbell Cole Instagram bio

2. Manitobah Mukluks

Manitobah Mukluks Instagram Bio

Footwear brand Manitobah Mukluks has an Instagram bio with a carefully curated visual aesthetic. Complementary Instagram bio photos and Stories thumbnails give it a clean, on-brand look. It also shares fun emojis, its branded hashtag, and custom clickable links to contests.

3. KaiKini Bikinis

KaiKini Bikinis Instagram Bio

KaiKini Bikinis makes major use of the Stories real estate, giving followers an inside look at its product and how it’s made, and a guide on how to choose the right suit for their needs. The bio also succinctly tells followers about upcoming events and sale items.

4. Johnny Cupcakes

Johnny Cupcakes Instagram Bio

Johnny Cupcakes gives followers a peek into founder Johnny Earle’s everyday life, building an authentic, personal connection with consumers. Social proof in the form of a nod from the Boston Globe and plenty of emojis give this Instagram bio the perfect balance of business and fun.

5. iHeartRaves

iHeartRaves Instagram Bio

iHeartRaves also favors the use of emojis, which are particularly appealing to their younger, music-festival-going audience. The apparel retailer puts emojis in the titles of its Stories, which promote events, product collections, and giveaways. Its bio includes a branded hashtag and a link to shop for items posted to Instagram.

6. Patrick Adair Designs

Patrick Adair Instagram Bio

Patrick Adair Designs has a more subtle approach to emojis, using arrows to direct users’ eyes to its Linktree URL. It uses Stories to go behind the scenes and show off the custom, handmade process that goes into its rings.

7. Beth Macri

Beth Macri Instagram Bio

Beth Macri ’s jewelry is also custom and, like Patrick Adair, its Instagram bio has emojis that direct users’ eyes to the main Linktree URL CTA. Here, the Instagram bio also has a CTA to get customers to share their content via a branded hashtag, which Beth Macri can then repurpose for its own marketing initiatives.

Blume Instagram Bio

Blume ’s creative Instagram bio is concise, witty, and targeted at women, using flag emojis to show where they can buy products in-store. Also, Blume expresses its visual aesthetic with on-brand colors and style. The link sends people to a page where they can also shop online.

9. Poo-Pourri

Poo Pourri Instagram Bio

Unsurprisingly, Poo-Pourri has one of those funny Instagram bios featuring the poo emoji right in its profile name—but there’s more to it than that. The voice conveyed in the copy is completely on brand, matching the humor of its overall brand voice. A simple link takes users to a page where they can learn more about and purchase products featured on Instagram.

10. Rocky Mountain Soap Company

Rocky Mountain Soap Company Instagram Bio

Rocky Mountain Soap Company uses nature-inspired emojis, in keeping with the company’s products. The Linktree link takes you to a page where you can engage in more content, get a freebie, or shop the full online store. Stories highlight the brand’s commitment to sustainability and in-person stores and events.

11. ColourPop Cosmetics

ColourPop Cosmetics Instagram Bio

ColourPop Cosmetics uses its Instagram bio to share a branded hashtag and remind users that its products are cruelty-free—in part by including a cute animal emoji. It also let visitors know where else they can find the brand, via Tik Tok, where ColourPop shares beauty tips and tricks.

12. Love Hair

Love Hair Instagram Bio

Love Hair mostly dedicates its Stories to highlighting product collections, though it also shares tips to help customers better care for their hair. It reiterates the benefits of its products, includes a branded hashtag, and drive users to its website homepage.

13. Master & Dynamic

Master and Dynamic Instagram Bio

Master & Dynamic uses striking imagery on its website, and its Instagram is no different—the brand’s Stories thumbnails instantly jump off the screen. Stories highlight individual products, and the bio is simple and clean—just like M&D’s imagery. The website’s URL is also included for users who want to browse more.

14. Quad Lock

Quad Lock Instagram Bio

Quad Lock has a uniform, icon-based approach to its Stories thumbnails, with black backgrounds and striking white graphics. Its bio highlights its free shipping policy and promotes Quad Lock sister brands. Emojis direct users’ eyes, while a branded hashtag encourages social sharing and offers a chance to be featured. The bio also drives followers to a Linktree landing page.

15. Studio Proper

Studio Proper Instagram Bio

Studio Proper , which also sells cases for phones and electronic devices, uses the inverse for its Stories thumbnails: a white background with black illustration. Here, the Instagram bio is sans emoji, creating a clean and simple aesthetic. The bio features the brand’s tagline, a brief description of its products, a cross-promotion to its B2B channels, and a website URL.

16. Zero Gravity

ZGLA Instagram Bio

Zero Gravity , the third phone case company on this list (each of which offers its own completely different approach), doesn’t skimp on the emojis, even using one to title a Stories collection. This is the first instance in this list where an email address is included. Making customer support easy to access signals to existing and potential customers alike that doing business with ZG would be a positive experience.

17. Port of Raleigh

Port of Raleigh Instagram Bio

Port of Raleigh uses its Instagram bio to describe what it offers in terms of products, as well as where customers can get them: online or at their bricks-and-mortar location (complete with store hours). Stories highlight retail spaces and commonly asked questions, as well as clips of other beautifully designed spaces and events in the Community Highlight.

18. St. Frank

St. Frank Instagram Bio

St. Frank leads its Instagram bio with a form of social proof: Vogue magazine giving the brand praise for its textiles products. The brand also uses the bio to promote its ethical practices, brick-and-mortar locations, and free shipping policy. It regularly changes out the link—in this example, it’s promoting its main site, where people can check out new products and sign up for a mailing list.

Hem Instagram Bio

Like St. Frank, Hem uses its Instagram bio space to promote its brand promise and mission. It also updates its bio to promote in-person events. Hem’s Stories are curated product collections and design inspiration.

20. Floorplan Rugs

Floorplan Instagram Bio

Floorplan Rugs uses its Instagram bio space largely to promote its bricks-and-mortar locations. It keeps things simple, with the ultimate goal of driving Instagram traffic to become foot traffic at its sister store in L.A.

21. Au Lit Fine Linens

Au Lit Fine Linens Instagram Bio

Au Lit Fine Linens has a clean, simple brand—and its Instagram bio reflects that. Simple graphics on a muted background make up the thumbnails for its Stories, which curate gift ideas, new products, behind-the-scenes content, and more. “We change the way you sleep,” promises the brand. It uses its clickable link to promote new blog posts, which it updates regularly.

22. Perfect Keto

Perfect Keto Instagram Bio

Perfect Keto seems to use emojis for one reason: to draw users’ eyes to the area it wants to emphasize. The first points to its mission statement and the second to one of its new products. (This URL in particular is for a new product.) Story collections include healthy Keto tips and motivation, podcasts, and recipes.

23. Ugly Drinks

Ugly Drinks Instagram Bio

Ugly Drinks has an Instagram bio and presence that’s anything but ugly. The list-like approach makes it easy to read each of the points, emojis match the playfulness of the brand, and there’s a branded hashtag encouraging users to follow and share. Social proof is offered by mentions of Quartz, Forbes , and Bustle, and where the brand donates profits to. The link takes users to a page where they can purchase its box.

24. Skinny Teatox

Skinny Teatox instagram bio

Global brand Skinny Teatox uses its Instagram bio to remind followers of the advantages of shopping with it: all-natural products and fast shipping. It also incorporates social proof: “Thousands of happy customers” means its product has worked for many, and it can work for you too. The CTA is strong and in all caps, drawing attention to it and driving users to the main homepage.

25. Press London

Press London Instagram Bio

Press London ’s Instagram bio reads like a list of bullet points, which is ideal for a quickly scrolling mobile audience. The Stories thumbnails match the branded green color of the main profile picture and feature simplistic illustrations.

26. Faucet Face

Faucet Face Instagram Bio

Faucet Face sells water bottles, but its Instagram bio is about more than just that. It uses emojis and messaging that shares the brand’s mission to make the world a healthier place for humans and the environment alike. Stories highlight the brand’s story and how it lives its mission, health and wellness tips, footage from events, and ideas on how to give back to the community.

27. Two Wheel Gear

Two Wheel Gear Instagram Bio

Two Wheel Gear has five core elements in its Instagram bio: tagline, description, UGC CTA, social proof, and Kickstarter link. What’s most interesting here is the way it goes about social proof. Rather than touting a quote from an industry publication, Two Wheel Gear highlights the author of its blog, Joe Meissner, who is an influential figure in its niche. This brings the community full circle, and followers are more likely to trust the brand and its content.

28. The Giving Manger

The Giving Manger Instagram Bio

The Giving Manger sells a unique product: a DIY manger kit for families to make together during Christmas. Though it sells just a single product, the brand has used its Instagram bio in a number of ways: a heart-warming and emotional appeal to users, simple emojis, and website URL. Stories give a look into how the product works, the book that comes along with the kit, and tradition ideas to start with your family.

29. Holstee

Holstee Instagram Bio

Holstee is a bright and playful brand, and its bio reflects that. However, instead of relying on the use of emojis, Holstee uses a short bio to express its unique offering. Its Linktree link leads to its tools, products, membership sign-up, and more. Its Stories feature bold, solid-color thumbnails for a unique but appealing aesthetic.

30. Pure Cycles

Pure Cycle Instagram Bio

Pure Cycles has a few key elements that make itsInstagram bio one of the best: light use of emojis, well-designed Stories thumbnails, and link to its website. Like some of the other examples, it also shares a support email address, along with a CTA for customers to post UGC with its hashtag.

Before we get into how to make the best Instagram bio , let’s take a look at the elements that make up this part of your profile.

1. Profile photo

Your profile photo is one of the first things people will notice in your Instagram bio. Make sure you use a photo that:

my bio instagram

A business’s logo is often perfect for their profile picture. Keep in mind the minimum profile picture size is 110 x 110 pixels. Stay below 200 x 200 so visitors don’t see a stretched or blurry photo when visiting your profile.

2. Username and display name

Your username or handle is one of the most important aspects of your Instagram bio. It’s located at the top of the bio, and determines how people search for your brand. Use your business name if possible. If it’s already taken, make sure that the first part of your username includes your brand name, then add a small detail about your business to make your handle unique (e.g. @yourbrand_us, @yourbrand_men). 

You can also add a display name, which will appear below the username and photo in your Instagram profile. Use this field to write out the full name of your business, complete with capital letters and spaces.

Finding brand name in Instagram Search

3. Description

Your profile description is the core of your Instagram bio. Here’s where you have the opportunity to showcase your brand, sum up your mission and products, and encourage customers to take action. Keep in mind you’re limited to 150 characters (that’s less than a tweet), so keep your description as simple and straightforward as possible.

4. Clickable URL

Only one clickable link is available within the bio of your Instagram profile. Here you can add a link for followers to visit your website, a Messenger bot, a specific campaign, or anywhere you want to drive traffic. 

Since the vast majority of Instagram users are on smartphones, it’s important to make sure your bio link is optimized for mobile devices. Shopify’s free Linkpop “link in bio” tool allows you to create a custom URL, connecting your Instagram followers to a mobile-friendly, curated page of important links like your online store, content, products and more.

5. Business category

The Instagram Category section shows up under your business name and is generated by the category you’ve chosen on a linked Facebook page. (To choose a business category, log into Facebook and click the “Edit page info” button under your About section.) Choosing your business category will give visitors a better, immediate idea of the products you offer.

6. Call-to-action buttons

Call-to-action (CTA) buttons are a huge part of a good Instagram bio. When people visit your profile, you may want to give them an easy way to contact your business. You can add a few different action buttons depending on your business type:

7. Story Highlights

Story Highlights are groups of Stories you can present as clickable thumbnails on your Instagram profile. Once you post a Story, you can save it to Highlights that will display in your bio. You can also save Stories in an archive and use them for future Highlights. 

Nike Instagram Bio

Highlights are made up of two parts:

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How to create the best bio for Instagram

Since you only have a limited number of characters at your disposal, there are a handful of objectives you need to prioritize in your bio before you start optimizing the rest of your profile.

1. Tell profile visitors who you are and why they should care

However you choose to express it, the first thing your bio needs to accomplish is explaining what your business offers and who you serve.

When new users discover you on Instagram, you need to quickly give them the info they need to stay interested. As on most social media platforms, you won’t have a user’s attention for long, so use concise copy that gets your point across quickly.

For many brands, such as Knix in the example below, that means explicitly spelling out who they are in clear and simple terms.

Knixwear Instagram Bio

Your bio doesn’t need to rely solely on text. You can make it stand out by using:

2. Use clickable tags to promote branded hashtags and sister accounts

The link in your bio isn’t the only thing visitors can click on to learn more about you. If you have a branded Instagram hashtag , include it in your bio to draw clicks and take interested users to an Instagram feed of branded or user-generated content. Just type it in your bio as you would any hashtag.

Pura Vida Bracelets , for example, uses a clickable tag in its bio to promote the branded hashtag #PuraVidaBracelets.

This actively encourages customers to create a new post, use the branded hashtag in their Instagram captions , and share photos of themselves wearing their bracelets. Branded hashtags are also searchable, which provides a variety of benefits, such as:

Similarly, you can tag other Instagram accounts to direct profile visitors to your additional properties. If you have a sub-brand with a separate account or a partnership you want to highlight, you can mention it in your bio (i.e., “@username”) and it will appear as a link.

Fashion Nova is a fantastic example of a brand that uses mention tagging well in its bio. It has separate Instagram profiles for its men’s and plus-size sub-brands.

By tagging these Instagram accounts in its main profile, Fashion Nova ensures it sends users to the accounts with the content and products best suited to them.

3. Include a call to action

Featuring a call to action in your bio’s copy can be a valuable addition. Strong CTAs significantly increase the likelihood users will take the action you’re describing, because they explain exactly what to do and how to do it.

There are a number of different actions you can prioritize in your bio (you can even squeeze in a couple of different CTAs) so consider what would be most valuable to your business and make room for that.

Here are some approaches you can take with your CTAs:

Leesa , for example, has two CTAs in its Instagram bio: one encouraging users to share and tag it in content and the other driving users to click the link and learn more about its products.

No matter the CTA you use, there are a few best practices to keep in mind:

Keep in mind that you can adapt your bio to promote special events, like a seasonal sale, contest, or upcoming trade show. You can always swap in new CTAs and links to prioritize limited time offers or events.

4. Make the most of your bio link

With swipe-up Story links and Shopping on Instagram , there are plenty of options to drive traffic to your site. But your Instagram bio link is still a valuable opportunity to send profile visitors to any page you’d like them to visit—whether it’s a Kickstarter campaign, a YouTube video, or your latest blog post.

Many brands link out to their website’s homepage by default until they have the chance to promote something specific, like this example from RT1home :

You can also link to:

Just be sure to adapt your bio copy to incorporate a CTA for your new link when you add one.

If you want to track how effective your bio link is at driving traffic relative to other Instagram sources, you can use a URL shortener like Bitly , along with UTM tracking, to measure click-throughs.

Whatever you choose, keep your goals in mind and how you’ll achieve them in your business profile and content. You can change your bio link as often as you want and increase its effectiveness by letting users know in individual posts and stories to check out your bio link for more info.

5. Adding “Action Buttons” to help users reach you

Speaking from experience, it’s extremely common for users to contact you after they come across your brand on Instagram.

Sometimes they’ll send you a direct message, but if that’s their only option it can quickly become hard to manage. That’s why it’s important to direct customers to your preferred channels, whether it’s a phone number, email, or even directions to your store if you have a physical location.

Filling out your contact information on Instagram shifts most of this responsibility from your written bio to the appropriate “action buttons” that customers can easily find when they visit your profile.

You can do this by editing your profile and tapping Contact Options.

edit instagram profile

From here, you can enter contact information or channels that make it easy for customers to reach you, such as:

edit instagram project options

People will use the contact information you provide, so only enter information for customer service channels you actually support. If you don’t have a phone line dedicated for customer support, don’t add in your personal phone number just because you want to have something there.

This contact info will appear as clickable buttons on your profile when viewed through Instagram’s mobile app.

6. Enable Shopping on Instagram to showcase your products

You may have noticed the Shop action button in some of the examples above.

The Shop tab will appear by default after you set up Shopping on Instagram and start tagging images with product tags. You can easily set this up in your own Shopify store.

The Shop tab is also home to all the content featuring your product tags, giving users the opportunity to shop your collection through the photos you’ve posted. They can tap on any of these photos to view them and to learn more about the products featured and tap once more to visit the product page on your website to make a purchase.

Try to only use product tags on photos that clearly show off your products in order to create a carefully curated gallery under your Shop tab. Here’s what the Shop tab looks like for the Lucky Tackle Box Instagram:

7. Curate Highlights for your profile

Instagram Stories are an essential part of Instagram marketing, and Story Highlights give them a longer lasting presence on your profile. Highlights allow you to save individual Stories into different “highlights,” which you get to name and organize as you see fit.

These Highlights will live in your profile indefinitely, right underneath your bio, above your feed, and when clicked will show the saved Stories one after another. United By Blue has Stories curated for product collections, its environmental cleanups, its online store, news, and press.

United By Blue Instagram Bio

Not only will your expired Stories of the day be given a longer lifespan, but you’ll be able to feature content that strongly represents your brand at the top of your feed, where users are most likely to see it.

This gives you a chance to control the narrative, and even produce Stories with the express purpose of turning them into Highlights.

Creating Highlights is easy:

instagram highlights

There are countless ways you can organize your Highlights, but some of the more common themes include:

8. Share a "social media only" promo code

To give followers extra incentive to jump over to your site and make a purchase, consider putting a coupon code in your bio. Nutriseed does this in its Instagram bio, offering followers 10% off their first order.

Nutriseed UK Instagram Bio

Discounts and promo codes are proven conversion drivers. Not only do they drive users to your site to make a purchase, they also give you a more accurate way to track these conversions. Use a code unique in your Instagram bio so you can see exactly how many sales you’re driving.

Then dig deeper into the data and see what those people are buying. Use those insights to inform your Instagram strategy. If there’s lots of interest in a particular product, do a Q&A on your Stories about it. Partner with a local Instagram influencer to promote your brand. The possibilities for insights truly are endless.

9. Leverage IGTV 

IGTV is an extension of Instagram that lets brands create videos up to an hour long (versus 60 seconds with a standard video post). These IGTV streams happen live and are then published to your main page so users can tune in later.

Kylie Cosmetics has built a strong loyal base of customers largely thanks to the influence of social media. The makeup brand frequently uses IGTV to publish makeup tutorials by founder Kylie Jenner and outside influencers.


Though product tutorials may seem a straightforward strategy, brands are also pushing creative boundaries with IGTV. Bacardi, for example, used it to create a music video with Grammy-winning artists—it even gave followers the role of director, allowing them to be a part of the process.

You might not be ready to make a full-blown music video, but there are tons of other ways to use IGTV to enhance your Instagram bio:

Create a great Instagram bio for your brand

As you build relationships with others on Instagram and post new content for your current followers, be sure to check our tips on how to get more Instagram followers and what to post on Instagram . Users are bound to visit your profile out of curiosity or for a quick update about your small business. 

With these Instagram bio ideas in hand, you can make a strong first impression on behalf of your brand and convince visitors to stick around for a while, or even follow along.

Ready to create your first business? Start your free trial of Shopify—no credit card required.

Instagram bio faqs, how many characters are in an instagram bio.

The Instagram bio character limit in 2020 is 150 characters. That seems like a lot of room for your content, and it can be, but your word choice must be concise and impactful .

How do you put a clickable link in an Instagram bio?

To add a link to your Instagram bio:

How do you center an Instagram bio?

To center your Instagram bio:

The amount of spaces you add to the text will dictate if it gets centered or not. If not, go back to Notes and adjust the spaces as you like.

How do you edit an Instagram bio?

To edit your business information on Instagram:

How do you add a location to your Instagram bio?

To add the location of your business on Instagram:

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If You Can Never Find the Link in Bio on Instagram, Read This

Life will forever be divided into the time before and the time after you knew how to do this..

Maggie Seaver is the digital health and wellness editor at Real Simple, with seven years of experience writing lifestyle and wellness content. She spends her days writing and editing stories about sleep, mental health, fitness, preventive health, nutrition, personal development, relationships, healthy habits, and beyond. She loves demystifying complicated health topics, debunking wellness fads, and sharing practical, science-backed solutions for healthy living.

my bio instagram

Welcome! You're here because you are trying to find your favorite Instagram account's "link in bio." But all you've found is a dark vortex of confusion. You're forced to pass up recipe after recipe, article after article, because you can't find this elusive link.

Would it be easier if people, businesses, and publishers could share links directly in their post captions? Probably. But we need to work with what we've got. Which is why, instead of being able to click directly into a website URL within a post caption, Instagram directs you to the "link in bio" to view the rest of the article, photo gallery, recipe, or what-have-you, in its entirety. The meaning, at least, is pretty literal: Click into the account's bio (or main profile) to find an external link to something on their (or another) website.

For the record: It's not you. It is counterintuitive, although it's not as difficult as you think (promise!). I, myself, had to swallow my pride and let my 14-year-old cousin explain the process to me—so believe me when I say, I've walked in your shoes. But once you learn how to find a link in bio on Instagram, the world is yours for the reading.

Here to help you navigate—and ensure you never miss another recipe, story, or list of tips from your IG accounts—is a step-by-step guide to finding the link in bio on Instagram. (Note that these specific steps and images cater to a mobile user experience, but they translate easily for desktop Instagram use.)

And if you don't have the time or patience to read every step (or just need a brief refresher), below is a quick and handy Instagram video walk-through:

Step One: Getting From Feed to Bio

While scrolling through your Instagram feed, you come across a cool post, read the caption, and bam —you're asked to "head to the link in our bio" for the whole story.

Let's say it's a Real Simple post you're after. In the upper left corner of your screen, you'll find the circular Real Simple profile photo and account name/handle, "real_simple". Tap the Instagram handle itself to get to the account bio and post grid. (Tapping directly on the circular profile photo will lead you straight to Instagram Stories—not the bio.)

Step Two: Identify the Link

Every Instagram user has the option to customize their bio. In addition to adding a description, Emojis, hashtags, and the like, they can also choose to share links to external webpages that their followers and customers can access and read without needing to exit the Instagram app. Locate the link (it will look something like the one pictured and circled to the right) and give it a single tap. A new window should slide up from the bottom of your screen.

Step Three: Find the Story You're Looking for

Tapping the bio link will open a new window with a secondary grid. This is where you want to be. It will look almost identical to the original image grid, except that each image in this secondary grid leads to an external link. The newer the post, the closer to the top it'll be.

Don't see the post you set out for? Don't panic. Simply scroll down the grid until you find it. When you do, tap or click on it once to open the corresponding link. (If it's not there, they may have forgotten to add a URL to their Instagram post—it happens.)

Step Four: Enjoy

We made it! A new link will appear on your screen that's ready to read, share, save, copy, etc. To toggle back to the secondary grid and read more bio links (we won't stop you), tap the back arrow in the bottom left corner of your screen; to return completely to the account's main Instagram page, hit the X in the upper left corner.

RELATED: 16 Unspoken Social Media Rules to Know Before Your Next Post

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How to Center or Reposition Your Instagram Bio

Robert Hayes Robert is a freelance editor and writer living in Colorado. Read more August 29, 2021

Your bio is an essential element of your profile on Instagram. Although it is limited to 150 characters, it is one of the three things that other Instagram users have to look at to gauge whether they want to follow you or not. Of course, the other two things are your username and your most recent selection of posts and stories.

One common technique used to increase the visual appeal of your bio and make it “pop” is to center or reposition the bio text . Centering/repositioning the text means inserting spaces on each line so that the overall effect is to make your bio look centered, indented, or stylish on the screen when someone looks at it.

Word-processing programs like Microsoft Word include automatic centering features that let you select a block of text and hit a button, and poof, it is instantly centered. Instagram, unfortunately, does not have this functionality. However, centering your bio is quite simple, and in this article, you’ll see a simple technique to get your bio displaying where you want it.

Instagram Bio Character Limit

While you’re typing your bio on an iPhone or Android device, one handy feature is the character count that displays in the lower right-hand corner of the text box. The count shows you how many characters are left in your allowance of 150 .

The PC version does not appear to include a character count feature.

Spaces count against the character limit, including nonbonding spaces —more on that later.

Yes, the spaces used to format your text count against the 150-character limit.

Use Nonbinding Spaces to Position or Center Your Bio

In the Instagram Bio text box, you’ll want to add spaces to the left-hand side of each row of text that you want to center or position differently. If your text strings are relatively short, adding about nine spaces to the left of each row will put your text near the center of the screen on most phones. You’ll want to add more or less space depending on if your text strings are longer or shorter. You’re going to run into one problem, though. Instagram insists on left-justifying every line in your bio . That means that each line starts with the first visible character, not spaces.

The only way to get your Instagram Bio lines to the center or appear where you want them to is to use nonbinding spaces. There’s no need to go into technicalities, but these gaps are essentially coded differently in HTML and will let you bypass the line glitch in Instagram’s code.

Nonbinding spaces prevent whitespace and two-part text such as “liquid-based” and “T & T Disks,” for example, from separating into the current row and next row, yet they serve as spacers in this particular case.

Nonbinding spaces used for copy/paste functionality in your Instagram Bio are not creatable in a text app, note-taker, or document creator . Sure, MS Word and Google Docs have a way to insert nonbinding/nonbreaking spaces, but it won’t work for your Bio unless you copy it from HTML, which uses “ ” (excluding the quotes) as the code. Don’t bother viewing source code or using the “Inspect element” to see the “ ” characters. They often appear as blank spaces, ironically.

Anyways, editing your Instagram Bio is simple. Using a PC is best so you can easily copy/paste the nonbreaking spaces. Still, it is also possible on Android and iPhone because we incorporated the nonbreaking spaces in the steps below, so your smartphone or tablet can easily copy them as well. Regardless, with a couple of clicks or taps, you can position your bio any way you want, including centering it. Here’s how.

Center/Position Your Instagram Bio in Windows

Center/Reposition Your Instagram Bio in Android and iOS/iPhone

Other Types of Instagram Bio Effects

Centering isn’t the only type of text formatting that can give your bio some visual flair. For example, you can stagger your bio by increasing the indent on each successive line. For example:

Good Example: 

Bad Example: 

Notice that the second example tiered less fluidly because the last line was too short. Also, it doesn’t highlight the contact information in the same way that a centered bio would.

Think about what you want your followers and potential followers to take away from your bio, how your bio reads, and what information you’d like to highlight.

When Not to Center a Bio

Sometimes, your profile is better served by not having a centered bio, which comes with downsides, including:

Overall, c entering or staggering your bio on Instagram can definitely help make your profile stand out in the crowd. Whether you’re looking to help show off your contact information or want to make your bio look more attractive, centering and staggering text on Instagram is surprisingly easy.

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Instagram Bio Ideas

697 Instagram Bio Ideas You Can Copy and Paste to Increase Your Followers

my bio instagram

Searching for the best Instagram bio you can use? Or maybe a bio you can easily copy-and-paste? Perhaps a nice Instagram bio idea to give you a little push on your thought and concept? Find your perfect bio among our 697 Instagram bios we have collected.

If you visit someone’s Instagram profile, one of the few things you would notice is their bio. A bio is a section of your profile where people and followers get to see or know a short description of you or your business. And you will find a bio just right after your name.

Bios differ from one person to another. And that’s all we want in our bios. We want the uniqueness and authenticity to perfectly stand out from the rest. You can either put a short description, a quote, contact details, hashtags, or links.

Plus, we have included helpful tips on how to maximize your bio and increase your followers.

So whether you’re stuck on your old bio, planning to change your present bio, or simply want to level up things up, check out these 697 Instagram bio ideas we made for you.

You can also take a visit to these interesting articles and check out more bios and quotes you can copy and paste on your Instagram.

Here’s a quick summary you can expect in this article.

Instagram Bio Ideas You Can Copy and Paste

1. Instagram bio examples

If you are new to Instagram or just looking around to get some ideas, here are some Instagram idea examples you can check out.

TIP: But if you really want to find great examples for an Instagram bio, you can go to your favorite Instagram accounts, influencers, or business pages to get some ideas and inspiration.

2. Cool ideas for your bio

Want to have a cool bio to attract followers? See the following cool bios collection you can choose from.

TIP: Use your bio to express or define what your page is all about. Just a quick intro to what followers can expect from you or your page.

3. Funny Instagram bio ideas

Sometimes a good laugh is all we need to attract somebody. Here are funny Instagram bios to give your profile something to giggle about.

TIP: To create an effective bio, it must give your followers or your customers a reason why they should follow, like, or share your brand.

4.Travel quotes to use on your bio

A section just for a wanderlust like us. Let your profile travel, too, with these wonderful travel quotes.

TIP: Include contact information where people can reach you aside from Instagram. This way, followers have other options to connect with you.

5. Bio quotes for girls

Made specifically for girls, find inspiring girly quotes to place in your Instagram bio below.

TIP:  Aside from adding creativity to your bio, using emojis and line breaks makes it easier for your followers to read your details.

6. Girly Quotes for Instagram bio

TIP: Another effective bio is a bio that directs your followers to action. You can always include link users can click on. This helps you send your followers to another page and know more about you or your brand.

7. Short Instagram bio

Some people like it long while others like it short and simple. Check out this short Instagram bio you can place in your profile.

TIP:  Include keywords in your bio so it would be easier for your audience to track you and your brand. This will give your account more focus and connection.

8. Cute Instagram bios with emojis

When you want to add a little touch of design and make it more personal, you can check out these cute Instagram bios with emojis.

TIP: If you are running a business, you can add your physical location, and operating hours to keep your targets informed and updated.

9. Swag bio for Instagram

10. Bio for Instagram for boy attitude

If we have compiled bios for girls, of course, we also have made a section for the boys. Here are Instagram bios for boy attitude.

TIP:  To add a little design, you can use different font styles for your bio to stand out from everyone else.

11. Motivational Instagram bio quotes

TIP: You can use up to 150 characters to complete your bio. So make sure you include everything you need and use it wisely.

12. Instagram bio to get followers

If you want to increase followers and you want to put on a catchy bio, scroll down and see these bios you can use.

TIP: You can add your skills, your specialties, your interests, your products, and maybe your hobbies so that your audience can know more about what you offer and who you are.

13. Business Instagram Bio

Instagram is also for businesses. Here are samples of a Business Instagram bio you can read down and maybe give you an idea.

TIP:  Another thing there is on Instagram is the use of hashtags. You can put hashtags on your bio and be easier to search and find.

Summary of Instagram bio quotes

By now, we hope you have found the perfect bio that matches your Instagram profile. Head up to your IG account and update your bio.

Let us know which one you used by dropping a comment below.

But if you’re into reading some more, just click on these links

Do you have an Instagram bio you would like to share? Or maybe inspire others? Just comment down below.

Happy Instagramming!

697 Instagram Bio Quotes

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The 184 Best Instagram Bio Ideas, Quotes & Templates

Kristen McCormick

If they say a picture is worth a thousand words Then I say how in the heck Do you encapsulate your entire Instagram account In 150 characters or less.

This 147-character conundrum plagues people and businesses everywhere trying to perfect their Instagram bios.

instagram bio ideas

If only such an account existed…

But the struggle is over. Read on for over 180 Instagram bio ideas so you can come up with something you love and move on with your life—including tips, templates, quotes, real examples, and even ready-made copy/paste bios.

Table of contents

Creative Instagram bio ideas

Cute instagram bio ideas, simple instagram bio ideas, funny instagram bio ideas.

If you’ve looked around at other Instagram bio ideas posts, you’ve probably seen the “Be a warrior in a world of worriers.” Yawn. Brand Coach & Stylist @Pinkpompombyjen gives us a creative alternative:

creative instagram bio ideas - pinkpompombyjen

🙋🏻‍♀️ Helping your brand become a flamingo in a flock of seagulls

Here are some more creative Instagram bio ideas to help you flamingofy your account.

Have fun with prepositions

List your ingredients

Declare what your account or business is not…

Variations on a theme

More creative Instagram bio ideas

Need some word inspo?

📗 Free Guide >> The 120 Best Words & Phrases for Marketing With Emotion  

Instagram is one of the most popular social media platforms for fashion, lifestyle, and mom bloggers, but cute bios aren’t only for them. There are plenty of ways to add a touch of charm and delight to yours. Take goldieblox, for example.

cute instagram bio ideas - goldieblox rhyming



[Doing something], one post at a time

best instagram bios humans of NY

More cute copy/paste Instagram bio ideas

You know what they say, less is more. Sometimes a few words can say a lot more about a person, business, or brand than a full bio with emojis, offers, links, and more. PPC Influencer Joe Martinez’s Instagram bio is a great example:

simple instagarm bio ideas - milwaukeeppc

#Family, #StarWars, @paidmediapros, #Vinyl in that order

Here are some more simple Instagram bio ideas to consider, if it matches your brand voice .

Short lists

X solves everything

More simple copy & paste Instagram bio ideas

Clever Instagram bios

With over one billion monthly active users and only 150 characters, if you can manage to be clever in an Instagram bio, then power to ya. Or if you aren’t looking to get more Instagram followers , take Megan Brame’s approach and just tell people to go to your website.

funny instagram bios - i'm not here i'm there

Here are some more clever Instagram bio ideas.

Share mind-blowing questions or statements.

Make references in your bio that only people in your niche would appreciate…see who DMs you

End a common statement with something

Get clever with your name or business name

More clever copy/paste Instagram bio ideas

The funny thing about funny Instagram bios is that it’s all in the details. Had Moosejaw put an exclamation point after “Just ask our moms” or even ended the bio with that statement, I’d have just dismissed it. Instead, it makes me chortle.

funny instagram bio ideas - moosejaw madness

Here are some more funny Instagram bio ideas:

One statement that says it all

Flip a cliche phrase

Making history…or maybe just [something here]

Go for self-deprecation

More funny copy/paste Instagram bio ideas

Cool Instagram bio ideas

Cool is versatile. There are cool ways to impress people, express yourself, raise awareness about something, and inspire your followers. Maybe it’s because I’m an athlete myself, but I find adidas’ Instagram bio cool.

cool instagram bio ideas - adidas

Through sport, we have the power to change lives.

Confidently stated with no hype, embellished words, or emojis. This is copy that sells .

Three short sentences

Make a statement with a stat

Actually use the word cool

Speaking of cool, have you seen these cool Instagram Story ideas ?

The best Instagram bio ideas for businesses

Few social media marketing plans are complete without an Instagram account, and because social media gives your business a chance to express its human side, you can use any of the ideas in this post. But here are some that are best suited for Instagram marketing .

inspiring instagram business quotes - patagonia mission statement

Share your mission statement

best instagram bios rover

Use your value proposition or tagline

Drop social proof/trust signals

Share your best attributes

Tell followers what to expect

instagram bio ideas for business - transparent bio by aerie

Encourage user-generated content

Brag about yourself

Use local keywords

Turn it into a basic ad

Reflect inclusivity

inspiring instagram bios - dennys inclusive messaging

Promote your other accounts

Short Instagram bio quotes

📗 Free Guide >> The 30 Best Ways to Promote Your Business

Inspirational Instagram bio quotes

More Instagram bio examples

Here’s a story. Back in 2020 (lightyears ago in social media), before the SERP for “Instagram bios” became invaded by hundreds-long lists of cliche copy/paste Instagram bios, Conor Bond curated a list of inspiring, funny, and cool Instagram bios and talked about why they work. This is that post.

Good Instagram bios

1. tree house brewing co..

instagram bios tree house brewing co

Nothing flashy or catchy here. Just really solid copy. Uniquely delicious beers crafted with pride & purpose. Plain and simple, this first sentence works because it’s a strong, succinct value proposition. Brewer owned & operated tells us this is a company you can feel good about doing business with. Founded in a small red barn in 2011 paints a picture of a company that started as nothing and turned into something.

instagram bios shopify

There’s nothing wrong with aspiring towards profitability. That is, after all, how you keep the lights on. But if you want your Instagram bio to truly make an impact on the people who see it, marketing yourself as a mission-driven organization goes a long way. In the case of Shopify, that means highlighting their support for small, independent businesses .

3. Instagram

instagram bios instagram

Sure, Instagram could be ultra-literal and change their bio to something like this: For free entertainment during Bachelor in Paradise commercials . As much as people appreciate self-awareness, I think Instagram made the right call with this bio. It’s short, it’s sweet, and it aligns the brand with a more meaningful purpose.

4. Apple Music

instagram bios applemusic

Nothing complicated to dissect here—just an awesome, memorable value proposition that makes you feel silly for not subscribing to Apple Music. I know I’ve emphasized using your Instagram bio to market yourself as an organization on a mission, but by no means is that a hard-and-fast rule. If you can do what Apple Music does here—i.e., write a no-nonsense value prop that jolts your prospects into action —you’ll be in fantastic shape.

Funny Instagram bios

5. friskies.

instagram bios friskies

This Instagram bio manages to both communicate value and make the visitor laugh (or, y’know, vaguely smile). The value, of course, is that Friskies is an inexpensive alternative to other brands of cat food. “An inexpensive alternative to other brands of cat food,” however, is a pretty lousy tagline; it doesn’t exactly roll off the tongue. If you can package your value in a clever one-liner, do it.

instagram bios moonpie

If you can’t come up with a clever one-liner, you can always take the MoonPie approach—i.e., say something ridiculous. Consumers appreciate a brand that doesn’t take itself too seriously.

instagram bios twitter

Evidently, social media companies are good at social media marketing . Twitter’s Instagram bio is funny because it’s so brazenly unfunny. Fortunately, this anti-joke strategy is one that plenty of businesses can use. Friskies, for example, could switch their bio to this: Pictures of cats and the food products they enjoy. Elsewhere, a music school could score some laughs with something like this: We’ll teach you how to play music if you agree to give us money .

8. Pop-Tarts

instagram bios poptarts

Some brands can successfully market themselves as agents of positive change (and, indeed, be agents of positive change!). But let’s be frank: If Pop-Tarts shifted to a socially conscious brand image, consumers would probably see right through it. Self-awareness is key. Pop-Tarts understands the role it plays in the world at large, doesn’t try to be anything it’s not. Even with something as seemingly harmless as an Instagram bio, it’s important to know thyself.

Cool Instagram bios

9. ford motor company.

instagram bios ford

Sometimes, you have to flex. Call me crazy, but I’ve never met someone who’s comfortable doing business with a company they don’t trust. And if there’s one thing that inspires trust in a prospective customer, it’s authority. If you want to model your Instagram bio after Ford’s, I suggest brainstorming the accomplishments and innovations that separate your business from the rest. And who knows, you may also find yourself ready for some Instagram advertising.

10. The University of Connecticut

instagram bios uconn

In case you needed another example of a braggadocious Instagram bio, we’ve got this winner from UConn. This bio isn’t simply saying, “We’re awesome” but rather “We’re awesome in a wide variety of ways.” Tons of academic disciplines? Nice. Extraordinary athletic achievements? Thats cool. A husky named Jonathan? Sounds fun. Your Instagram bio is the perfect place to succinctly outline a handful of characteristics that make your business unique . Industry awards, office amenities, forward-thinking employee initiatives—if you’re proud of it, put it in your Instagram bio for all to behold.

11. The Intercept

instagram bios intercept

One way to craft a cool Instagram bio is to write a super brief, super impactful tagline that’s guaranteed to stick in your visitors’ minds. Of course, your tagline shouldn’t just be memorable ; it should faithfully communicate the mission, purpose, or impact of your brand. In its bio, The Intercept highlights the hard-nosed manner in which they conduct their journalism.

Here’s a few ideas for different businesses we’ve discussed so far:

12. Sleep Number

instagram bios sleep number

Clearly, whoever manages Sleep Number’s social media presence went to The Intercept School of Instagram Bios. Brief? Yup. Memorable? Absolutely. Faithful representation of the value delivered to customers? You better believe it.

I should be clear: A cool Instagram bio isn’t going to result in immediate conversions. Instead, it’s going to capture mindshare . A truly killer tagline will improve the likelihood that a prospect remembers your brand name when they’re ready to begin their customer journey.

Creative Instagram bios

13. the montague bookmill.

instagram bios bookmill

Well-written copy can inspire a sense of curiosity in your prospects, encouraging them to proactively learn more about your business. Once they take the first step to learn more—by clicking the link in your Instagram bio, for instance—they’re officially inside your marketing funnel. This example from the beloved Montague Bookmill is a fantastic example of such a curiosity gap . It’s not only memorable—it’s legitimately mysterious . If that’s not a surefire way to drive website traffic , I’m not sure what is.

14. Angel Soft

instagram bios angelsoft

“Be soft, be strong” is a nice tagline—a short, sweet, and memorable encapsulation of what you’re looking for in bathroom products. But what makes this a truly creative Instagram bio is the way Angel Soft connects its tagline to a broader message about humanity: People are both soft and strong, which is why our products are too . This added layer of sentimentality that helps Angel Soft humanize its brand as a business that sincerely cares about people.

15. SeatGeek

instagram bios seatgeek

The underlying message of this bio a powerful one: Our platform will connect you to tickets for literally any event you can think of . In an industry with several major players—Ticketmaster, StubHub, Gametime—establishing a high degree of authority is important. Furthermore, this is yet another example of a tagline that you can’t help but remember. When you decide to look for tickets to your next show, they’ll probably be the company at that comes to mind.

16. Planet Fitness

instagram bios pf

Establishing your authority isn’t the only way to build trust. Planet Fitness takes a relatability approach by expressing its affinity for memes, pizza, and long (presumably casual) walks on the treadmill. This effectively undermines the stereotype of the self-serious gym and lets prospects feel good about its silly and laid-back side—a nice way to stand out in your industry.

Cute Instagram bios

instagram bios skippy

Maybe this example strikes some of you as low-hanging fruit, but if the goal of your Instagram bio is to show off your brand’s personality and make a positive first impression, a pun can do the trick. And while you may be tempted to assume that this approach fails to communicate authority, I’d argue that it takes confidence to do what Skippy’s doing here. Only a brand that’s sure of itself (and the value it delivers to consumers) would commit to a silly, punny Instagram bio.

18. Alaska Airlines

instagram bios alaska airlines

This Instagram bio communicates both that Alaska Airlines has high standards of customer service and that it likes to have fun. Everyone has a nightmare travel story, but the Alaska Airlines Instagram bio reassures you that you’re in the right hands. And the Fly smart. Land happy tagline? You’re not going to find too many taglines more catchy or effective than that.

instagram bios google

OK, Google! I’ll be honest: I wouldn’t have expected Google to bring the heat with its Instagram bio. Alas, here we are. In addition to this easy, lighthearted (and photography!) pun, there’s also a curiosity gap here. “What does ‘Google unfiltered’ even mean?” You can’t help but scroll through its feed to find out.

instagram bios lego

This bio from LEGO conveys a real sense of escapism. No matter who you are, no matter what you’ve got going on in your life, you’re welcome to use LEGO’s Instagram profile as a source of joy—or even inspiration. Many people use Instagram purely to escape from the anxieties of everyday life. So, for example, if you’re marketing a cafe, it’s totally fair game to make your Instagram bio something like this: Life is stressful. Take a break and look at pictures of lattes.

Inspirational Instagram bios

instagram bios wework

Unfortunately, a lot of folks find themselves with jobs that don’t quite excite them. What makes WeWork’s an effective Instagram bio is its play on a common phrase make a living . Can you think of any figures of speech that closely relate to the product or service you provide? For a travel agency, “find yourself” could work. Sometimes, finding yourself means going somewhere you’ve never been . Inspirational, no?

22. Patagonia

instagram bios patagonia

An inspirational Instagram bio is easy when your company is aligned with a very specific mission, like Patagonia. Consumers appreciate a company that’s sure of itself and its place in the world. But even if your business isn’t directly affiliated with a specific mission, you can still learn from Patagonia. For example, a textbook company’s bio could be Enabling the brilliant minds of students everywhere since 1978. The key is to emphasize the impact of your product or service has—regardless of whether that impact is your top priority. Don’t be afraid to get creative!

23. Starbucks

instagram bios starbucks

Does each and every Starbucks employee wake up in the morning and think, “I’m going to inspire and nurture the human spirit today?” Not likely. It’s probably more like “I hope we don’t run out of the nitro cold brew again.”

But Starbucks’ Instagram bio works. As corny as it may sound, it’s true. People rely on coffee to function. And friendships are built and maintained over coffee. To many, Starbucks is both a provider of energy and a conduit to social life. When writing your Instagram bio, think big . Your bookshop is more than a bookshop; it’s a doorway to thrilling adventures, hilarious stories, and sobering histories.

instagram bios aerie

In the women’s apparel industry, which is criticized for subjecting consumers to unattainable beauty standards, Aerie has found success by promoting body positivity. If your product or service subverts the stereotype associated with your industry, I strongly encourage you to make that the focal point of your Instagram bio! Not only is that subversion a key part of your value proposition; it’s also a way to demonstrate self-awareness and earn your prospects’ trust.

More Instagram bios we love (and why)

25. world of vegan.

How else can you make clear who you are? By giving more information about the faces behind your brand. World of Vegan includes its photographer’s Instagram handle in its bio as well as a link to its YouTube account where users can further familiarize with the brand.

best instagram bios world of vegan

To add personality to your bio, you can change your fonts, add line breaks, and use emojis. Yet, you can also show personality in the words themselves, as Puma Women does.

best instagram bios puma women

Make it clear for whom your account is best suited. By using keywords such as animal cruelty and pet adoption, the ASPCA attracts followers who care about those things. Including key phrases relevant to what you do won’t improve rankings as on a search engine . But, it does help to vet and hook the people who visit your profile.

best instagram bios ASPCA

28. Zach King

Instead of linking to another one of your social media profiles in your Instagram bio, consider linking to a piece of content , as Zach King does below. Note also that he describes what the link is and asks people to take action. People are often hesitant to click on links when they don’t know where they’ll lead. A description alone can be powerful, but the addition of a call to action can prompt people who don’t pay attention to these links.

best instagram rofiles zachking

This is the only permanent clickable link you can have on Instagram. That said, you’ll want to do all you can to increase its appeal.

29. Mercedes

How else can you move people to action via your Instagram bio? With a branded hashtag , as Mercedes AMG F1 does. #DrivenByEachOther has at least two benefits. One, various official posts use that hashtag, so Mercedes sees increased engagement on its posts. Two, Formula One fans create their own posts using the hashtag. This also boosts the company’s exposure.

best instagram pofiles mercedes benz

Are you looking for ways to increase engagement on your posts? What about ways to encourage the submission of user-generated content ? A branded hashtag could be the way to go.

Got any cool Instagram bio ideas?

Share them in the comments and we’ll add them to the list! There are so many approaches to take with your Instagram bio, and the best part is, it’s not permanent. Make it inspiring this month, funny next month, or adjust it with the seasons. When you think outside the box, the possibilities with these 150 characters are endless.

Meet The Author

Kristen mccormick.

Kristen is the Senior Managing Editor at WordStream, where she helps businesses to make sense of their online marketing and advertising. She specializes in SEO and copywriting and finds life to be exponentially more delightful on a bicycle.

See other posts by Kristen McCormick

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How to Add a Link to Your Instagram Bio

Braden Becker

Updated: April 27, 2021

Published: September 16, 2020

Every social network makes it clear how to put a link in your bio on their platform -- except Instagram.

how to put a link in instagram bio

Twitter lets you tag other handles in your bio. LinkedIn gives you the ability to link yourself to your employer's official page. Facebook allows you to tag a number of different businesses, interest pages, and people in your "About" section, so you can let friends know who you work for, what brands you like, your alma mater, your relationship status, and so on.

What about Instagram?

Until recently, Instagram didn't give you a ton of space to brand your profile with hashtags and profile handles -- you could only link to their respective pages in photo captions. Websites were the only types of links you could put in your bio (hence the common phrase "link in bio").

Access Now: 22 Free Business Instagram Templates

What does "link in bio" mean on Instagram?

If an Instagram user addresses their audience with the phrase "link in bio," it means they are directing them to go to their Instagram profile's bio section to access the clickable URL for the website they're promoting.

"Link in bio" is essentially a call to action, promoting more information available outside of Instagram's parameters.

But Instagram recently gifted us two new features: linkable profiles and hashtags, right in your bio. You can now add them alongside the link to your website.

Note: The instructions above apply to the latest version of Instagram -- 37.0 on iOS. You can also edit your bio on Instagram's website by navigating to your profile and clicking "Edit Profile" next to your name.

On the screen to the left, below, you can see how Instagram suggests popular hashtags as you edit the bio text field, just like it would when you add a hashtag to a picture's caption. On the screen to the right, you'll see the profile of a person who uses hashtags, profile links, and websites in her bio.

Screen to add hashtag link in bio of an Instagram account

Images via Newsweek

Things have changed at Instagram as of late, and you now have options to link to other pages you identify with right beneath your Instagram profile picture. But keep in mind that users who don't want their profile tagged in others' bios can opt to untag themselves.

It's best to reserve this space for the accounts you know would agree with the association you're making.

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Editor's note: This post was originally published in March 2018 and has been updated for comprehensiveness.

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100+ Instagram Bio Ideas + Best Examples to Write the Perfect Bio in 2023

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Instagram Bio ideas are the perfect inspiration to make the best Instagram description for your online branding. Putting a perfect biography description on your IG profile helps visitors perceive you as how you present yourself. This article will give you the best ideas, examples, and how to write the perfect version of your Instagram Bio in 2023.

What is the first thing you notice when you visit an Instagram profile?

The Instagram bio.

In just a short paragraph, it somehow gives you the first impression of the profile.

Putting the best profile description might impress your audience and gain new followers .

It also could lead your brand account to your potential customers, and drive new traffic & sales to your business.

That’s a lot of hope for a short section.

That is why creating a perfect bio for your Instagram profile is essential to answer what the visitor expects from your account.

Don’t worry, I’m here to help you write the perfect Instagram bio for your business.

I will also inspire you through the best ideas & templates for an Instagram bio in 2023.

In this Article

What is an Instagram Bio?

The ‘brief description’ is tricky as you must present yourself concisely with short sentences.

An example of an Instagram bio with short, representative sentences from a creator

The Instagram bio is the perfect place to introduce yourself to the audience and grab the chance for new followers.

Aside from the description, you can also include your business and website URL.

Take note that Instagram limits some of its features,

including how long you can write your biography, so try to make it as concise as possible.

Why should you make the best bio for your Instagram profile?

A first impression matters.

Your Instagram bio is your first introduction.

When you make a good introduction, the visitors might have a good first impression of you.

The perfect Instagram bio is your chance to get new followers.

It is also a crucial opportunity for your business to generate leads and drive sales.

To make those happen, you need to stuff your Bio with the most important information for the visitors.

No pressure, just make your Instagram bio represent the best about yourself or your business.

If your business branding involves a witty personality, don’t hesitate to make humorous lines on your bio.

Or cute, bubbly charm like this boba drink franchise from Indonesia:

An example of a cute Instagram bio by an Indonesian boba drink brand

If you own some businesses, attach the username on your Bio so they check out your business.

If you run a brand’s business account, make sure you inform this month’s promo, link your product catalog for them to shop, etc.

Where to put your Instagram bio?

The Instagram bio is right under your Instagram display name.

You can write up to 150 characters to fill your bio.

The space to edit and fulfill your Instagram bio

You can write anything, with every kind of style and font.

Here is how to add or edit your Instagram bio for common users:

What makes a good Instagram bio?

A good Instagram bio is when users can’t help but engage with your account more.

The short sentences make them impressed.

They are curious and want to know more about you.

Whether it’s clicking the link on your bio, watching your Story highlights or a huge becoming your new follower.

An Instagram bio of an account with values & messages they want to share with the audience

A good Instagram bio is crucial to keep the visitor’s attention longer on your account

instead of just watching and leaving.

Now you know the triggers to create a good Instagram bio.

But how to apply those rules when writing your Instagram bio?

Here, I show you the steps.

5 Steps to Level-up your Instagram Bio in 2023

Truth is, there is no perfect profile description.

But it is important to make one that best represents your personality and brand image.

Also, to bring more business opportunities like raising brand awareness with branded hashtags 

Or driving more traffic to your websites with links in bio.

How to do it?

Here, I give you the best tips to level up your bio creation on Instagram.

1. Optimize your Instagram Profile name

The very first step is to make your Instagram profile searchable.

It helps you reach out to people outside of your current audience.

This is a bit tricky as you must fill up to 30 characters limit and write a representative display name.

Take a look at this. I type “dietitian” on the search bar, then the results are:

Instagram profile names found on search results with the same keyword

In case you don’t know, Instagram has included names and usernames in its search queries.

Make sure to optimize your Instagram profile name so more people will come to your account.

“Dietitian is a popular, common term, how to optimize when I don’t know what to call myself?”

No worries.

Put some keywords that match with what you’re doing that users might search for.

That way, your account has the possibility to be found by people who type using the keyword “makeup tutorials”.

2. Show your skills/offers & target audience on your Instagram Bio

The best Instagram bio is where the visitor knows what you or your business does and for whom.

So, it’s important to show your skills/offers & target audience in your bio.

If you have specific skills, such as makeup artist, diver, or cooker, mention them in your bio.

An Instagram bio with mentioned skills from a creator

And if you run a business, it’s much better to add your value proposition to your bio.

Summarize what visitors can expect from your profile on your Instagram bio in one glance.

3. Use relevant keywords on your Instagram Bio

Don’t stop using keywords only on your Instagram profile.

Use them on your Instagram bio too.

It may not boost your discoverability on the search results, but it helps the visitors to understand in a glimpse,

what values you are offering to your audience? Also, the concise description will connect you with like-minded followers.

An Instagram bio with relevant keywords

Green Matters says that the account is made to provide news about sustainability to everyone.

“Provide”, “News”, and “Sustainability” are the keywords used by Green Matters.

It’s easier for people to look for a news portal about sustainability when looking at Green Matters’ bio.

And you should do the same.

4. Be creative when writing your Instagram bio

Your biography section is your free canvas, so you can use it with your creativity.

Why make a boring remark when you can get creative?

Follow these steps to enhance your bio-writing to the next level.

First things first, make use of emojis!

You can’t enter texts in the description, so the best way to space out the texts are through emojis or symbols.

You can also use emojis to highlight your CTAs.

A creative Instagram bio filled with emojis from an Indonesian creator

Using emojis will make your bio more lively and bright.

Also, it helps you to tidy up your scrappy texts.

If you don’t want to look ‘too cheeky’ when using emojis, you can try the second tip.

Use line breaks.

Another way to give your bio space is by adding line breaks.

However, this can only be done when you edit it on your desktop.

When you don’t use any emoji, your bio will just look like plain text.

Line breaks help you make your bios not look scrappy and more consumable.

Move on to the third tip: include branded hashtags.

Branded hashtags are a great way to inform users about your ongoing giveaways, campaigns, etc.

They are lowkey an invitation to join the event and generate high engagement.

See this Indonesian beauty brand puts the #FeelThePower on its description box,

Inviting the visitors to share their experience using the products.

An Instagram bio with a branded hashtag included

Remember that now users can follow a hashtag, right?

Putting branded hashtags on your bio can help raise brand awareness,

as users will see your brand more often by following the hashtags.

And the last tip: attach a Link in your bio.

If you run a website-based business, this is very beneficial for your company.

It is noticeable and will drive very valuable traffic to your website.

There are a lot of Instagram scheduler tools that provide the Link-in-bio feature.

With the feature, you can put whatever link you want,

from your online store to the published posts, and direct them to the event, blog, etc.

Try these solutions if some links are not working on your Instagram biography.

5. Add a strong call to action (CTA) on your Instagram Bio

Putting only a link to your bio is vague.

What link is that? Your online store? Your product catalog? The winner list of your ongoing giveaways?

Whatever it is, you just can’t put a link without informing your audience about what it is.

Not only that, you need to encourage them to click the link.

The best thing to actualize the idea: create powerful call-to-action phrases.

An Instagram bio with a call to action and direct link

To make a strong call to action:

Tease your audience, use a word to invite such as grab, join, order, etc, and create a sense of urgency.

For example: “Special offer only on the weekends. Grab your seat here 👇”

That way, your link will not go to waste and it helps you drive more traffic than ever.

100+ Killer Instagram Bio Ideas to Elevate your business presence

You know the drill to create your Instagram bio, but need more inspiration to actualize the idea?

Worry not, I have prepared all the best examples for you.

From business Bios, to funny, cute ones, and Bios for girls and guys, it’s all here.

Well, some of them are bullshit to me but they are as effective.

I was checking many accounts and found them.

Some are lame and silly but yeah… many people are using them.

Let’s see how these 100+ Bio templates can stimulate your creativity!

Best Instagram Bios for businesses

A perfect profile description is important if you run a brand or any professional official account on Instagram.

It is the first introduction to your customers.

These are common greetings from some company business accounts.

Take a look at this Indonesian established beauty product.

It shows a perfect creative and clear bio message for their customers.

An Instagram bio from a brand filled with the value they offer from their products

You can also be straightforward like telling your customers about your new product,

weekend promo & discounts, and many more.

Lastly, put some branded hashtags like #OreoHorrorStories, #ShareACoke, or #letsdolunch

To invite the visitors to join your weekly campaign or giveaway event.

It’s very good to gain high engagement, and raise brand awareness (if they follow the hashtags)

Aesthetic Instagram Bio ideas for girls

Women love pretty and lovely things decorating their Instagram profiles.

Are you the type of girl who loves engaging in positive vibes?

Here are the best quotes and idioms to show a bright persona.

This calm yet cheerful profile from Halle Bailey is a perfect inspiration!

A girly Instagram bio from a public figure Halle Bailey

Do you want to look fierce? Use these powerful expressions instead!

Best Instagram Bio Ideas with Emoji

Emoticons are a great way to introduce your Instagram account.

Think about icons to list them and take some time to find the best ones.

See how Karsten uses emojis to make his biography looks neat and easy to read.

An Instagram bio with emojis from an Indonesian creator

Want to look cool with mind-altering phrases using emoticons?

Look at these fun patterns.

Simple and short Instagram Bio Templates

Sometimes, people just love being straightforward, including how they write their Instagram descriptions.

There are even people who leave their Bio section empty.

If you don’t like rambling to introduce yourself, take a look at these examples.

Parchman probably hates handling new people, so she just writes her introduction in a very simple (and corny) way.

An Instagram bio with a short & simple description

Need longer sentences (but still short), just to add more characters? Go on with these remarks.

Funny Instagram Bio ideas

Everyone loves hilarious people,

So using playful wording on your Instagram description profile is a good way to attract users.

Try these comical templates and see if it works for you.

Yup, addressing how stressful it is to write ‘only’ a mere profile introduction is jokey enough.

Do you want more? Here, have some humorous quote ideas.

Famous short quotes for Instagram Bios

Quoting a notorious saying is the best way if you run out of ideas.

Also, the right choice to show your wise side.

I highly recommend you use these influential templates.

If following a well-known statement is too mediocre, try putting your wise value.

Like this mental health campaign organization from The UK.

An Instagram bio filled with a quote from Famous Figures

The quotes are too ordinary?

Try the sayings from Hayley Williams or Coco Chanel to show your confidence.

Inspirational/Motivational Instagram Bio Templates

For content creators or business owners who want beyond just selling products,

Putting a perceptive phrase is a good alternative.

Check out these examples, modify them, and align them with your brand personality.

This wonderful message from a rising Indonesian perfume brand is perfect for businesses that want to share their value.

An Instagram bio filled with motivational messages

Here are more enlightened ideas for your biography.

Cute & Adorable Instagram Bio Ideas

There is nothing wrong with being adorable when you are welcoming people.

Truth is, a lot of people love presenting themselves so radiantly on Instagram.

Go make a brilliant persona using these cute Bio examples.

This Singaporean influencer mixes her cute Bio with related emoticons, making it more charming.

Another cute & charming Instagram bio from a female Singaporean creator

Best Instagram Bio Ideas for Entrepreneurs

An entrepreneur needs a strong branding personality.

Using the best description in their biography section is very important to assure visitors they are professionals.

Take examples from these remarks and gain inspiration to make a personalized introduction.

The one from the infamous digital marketer & Instagram coach , Neil Patel, highlights his big achievements.

An Instagram bio from an entrepreneur

The best way to show your capabilities.

Create an optimized Instagram bio to convert more customers

All done for the best Bio ideas, examples, and inspirations for your Instagram in 2023.

Creating the perfect Instagram description depends on what you want to show to your audience.

From skills, and personality, to offers, choose which one can trigger your audience’s curiosity,

answer their expectations, or proceed to business opportunities.

Don’t forget to make your Instagram account discoverable by optimizing relevant keywords on your profile name.

Also, be creative!

Using lame or boring phrases might cause disinterest in your audience.

Create a neat & concise introduction using line breaks or emojis and use a mind-blowing, unusual tagline.

Put a link-in-bio to generate traffic & leads or branded hashtags to boost engagement.

In the end, a perfect Instagram Bio is based on your online persona and what function you want to gain from it.

So, what kind of writing do you use to introduce your Instagram profile?

Do you think your current Instagram Bio is worth sharing?

Let us know in the comment section below and help others to get inspired

What is a short bio?

A short bio is a short paragraph that considers a brief introduction to the Instagram profile. It consists of personal branding, business offers, business information & links, and many more. The little space given by Instagram forces you to be creative to present yourself. You can add your skills, achievement, life value, etc.

How do you write a 3 sentence bio?

Try to express these 3 objectives: Tell the readers who you are and what you do/offer. Explain your brand personality. Put a strong CTA to encourage readers to find out more about you. Elaborate on what you will write, then write one clear and concise sentence for each objective.

Should I put my age in my Instagram bio?

It’s not that necessary.  For some young influencers, having a big influence and audience on Instagram may be their biggest achievement at such a young age, so they proudly put their age on their bio. However, many suggest that you don’t have to tell everyone about your age.

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Gregory Taslaud

Full-time Blogger & Inbound Marketer since 2001. INSG.CO provides insights about Social Media Marketing to 100,000 monthly readers. Before starting to write to help people, I was building eCommerce businesses in France and Southeast Asia with Influencers & Brands.

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How to Find Old Instagram Bios

Last Updated: March 29, 2022

This article was written by Katie Double . Katie Double is a Technology Writer and Editor for wikiHow. She has over five years of experience in technical support, IT process analysis, and quantitative research. Katie loves exploring the application of various technological tools, from data analysis and visualization to music production and performance. Though originally from Denver, Colorado, she currently resides in New Zealand. She has a BA in Psychology from the University of Colorado Boulder. This article has been viewed 122,771 times.

This wikiHow teaches you how to find your past bios on Instagram using a computer, phone, or tablet. A bio is the text area underneath your username where you can share a brief description about yourself.

Using the Mobile App

Image titled Find Old Instagram Bios Step 1

Using a Computer

Image titled Find Old Instagram Bios Step 9

Expert Q&A

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About This Article

1. Open Instagram on your device. 2. Tap on the profile icon. 3. Tap the 3 horizontal lines ☰ , then Settings . 4. Tap Security . 5. Tap Access Data under Data and History . 6. Tap View All under Former bio texts in the Profile Info section. Did this summary help you? Yes No

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Instagram Bio: 10+ Ideas and Examples for Amazing Instagram Bios in 2021

Photo of Kyra Goodman

Writing a good Instagram bio seems so darn simple, doesn’t it?

Well, only until you actually sit down to do it, that is.

Because the moment you begin, you quickly realize that there’s more to it than just adding a line about yourself and your contact information.

In this guide, you’ll discover more than 10 ideas, tricks, and examples of good Instagram bios to help you create an amazing bio for your brand.

Ready? Let’s take it from the top, then.

What is an Instagram Bio?

The Instagram bio is a section of your overall profile, located underneath your Instagram username, where you can list information about yourself or your business.

And it’s what you include there that can make or break the first impression someone will make about you.

Overall, the bio should include a short description of you or the business, your contact information, any hashtags that are relevant to you, emojis, if you want, and of course, your website URL.

The problem? How to put it all together to make a lasting and good first impression…

How to Create a Good Instagram Bio

We’ve all seen those Instagram bios that stop us in our tracks—the ones that are so cleverly written they make us want to instantly follow that account.

“That’s what our brand’s Instagram bio needs to be like,” you tell yourself as you continue to admire that profile.

But, here’s the truth: Writing about yourself or your own brand is hard.

Even the most clever writers struggle with crafting a solid bio. And, that challenge becomes even tougher when you only have 150 characters to get your point across—all while being impactful and engaging.

Are your palms sweaty yet? We don’t blame you. Knowing just want to put in your brand’s Instagram bio is tough.

Fortunately, there are some key tips you can put into place to craft good Instagram bio that’s just as attention-grabbing as the ones you always admire.

Instagram for Business 101

Why Your Instagram Bio Matters

Before you roll up your sleeves and get into the Instagram bio ideas and tips we’ve got for you, it’s important to understand the role that your Instagram bio plays in your overall strategy.

Yes, your Instagram bio is short. But, it’s still important.

Think of your bio as the elevator pitch for your entire account. It shares who you are and what you do. That’s important information for users to know when they’re deciding whether or not your account is worth a follow.

Think about it this way: Would you want to engage in a continued relationship with someone who shook your hand, said his or her name, and then that was it? Probably not.

The same holds true for your Instagram bio—it’s your chance to introduce your brand and make a positive impression that encourages people to hit that “follow” button.

How to Write a Damn-Good Instagram Bio

Alright, so a good Instagram bio is crucial. But, how can you piece together a solid one for your own brand? Here’s what you need to know.

#1: Keep it Simple

Let’s start with the basics: The name that appears at the top of your bio.

While it’s tempting to branch out and get creative there, it’s best to list the actual name of your brand.

So, for example, you should list “Pinecone Outdoor Outfitters” instead of something catchy like “All About the Outdoors”.

Why is this important?

When interested people seek out your brand on Instagram, they’re probably going to use your name.

If that doesn’t appear there, you won’t show up in the results—and, rest assured, people won’t spend a ton of timing looking for your account if you don’t immediately pop up.

If you do want to get a little more creative with your Instagram name, you do have one solid option.

Check out this example from Headspace (mindfulness app):

Good Instagram Bios Ideas.

Outside of your name, you should aim to keep the entirety of your bio relatively simple and straightforward as well. As we mentioned, it’s your digital elevator pitch—meaning you want to get to the gist of who you are and what you do. This doesn’t need to be a long-winded manifesto.

Just ask yourself this one simple question: What would you say if you were shaking someone’s hand and introducing your brand at a networking event?

That simple inquiry will help you zone in on those important details that you should be sure to touch on within your bio.

#2: Zone in on Keywords

You know the importance of keywords. While they aren’t searchable within your Instagram bio the way you might expect them to be, including some keywords relevant to your audience and your niche can be helpful.

Grab a notepad and jot down some words that people would be looking for that relate to your brand, products, or services.

By identifying and then including some of these more obvious words that your followers might expect to see, you make it that much more clear who you are and what you do. When you do that? Your target audience will be able to recognize when they’re in the right place.

#3: Don’t Be Afraid of Emojis

While some people deem them unprofessional, emojis can be a great addition to your Instagram profile.

Not only do they help to add some personality to a block of text that could otherwise be a little stiff, they also help to break up your text and make the entire bio easier to read.

“I always love seeing emojis in an IG bio,” shares Lindsay White in an article for Huffington Post , “Mostly because it’s unexpected. In a world of business, seriousness, and corporate talk, it’s nice to see emojis where they would normally not belong.”

So, don’t hesitate to incorporate a few fun graphics in your own bio. It’s a fun touch that helps you stand out.

An image showing an Instagram profile page.

And don’t forget to use emojis in your posts as well! Sked Social makes it super convenient to add them to your post captions and first comments while scheduling your photos, videos, and carousels to post automatically .

#4: Leverage Your Link(s)

If there’s one thing that frustrates marketers, it’s how strict Instagram is with clickable links.

In fact, your bio is the only place where you can include a link that your followers can actually click.

With that in mind, you want to make the most of it.

Your website homepage is an obvious choice—and, in many cases, it’s also the best one.

However, if you want to mix it up why by adding more than one link, use Sked Link to direct followers to additional links.

Many brands also opt to frequently switch out the link they include in their Instagram bio to have it point to something specific—such as a new blog post for example.

Then, in the caption of a new Instagram post, they’ll write “link in profile” as a workaround to direct users to that specific page.

This can be effective. But, it’s worth it to note that Instagram’s algorithm means that users’ feeds no longer appear in chronological order.

So, if you’re frequently switching up your bio link, your Instagram posts might be directing some users to a link that is no longer there.

The good news is though, if you’re a Sked user, you can use our Sked Link feature to set up a multi-link landing page.

With Sked Link, we do all the heavy “linking” for you. Simply place your unique Sked Link in your bio to share more than 1 link with your followers.

Your Sked Link dashboard consists of three main sections – build, design and integrate. All of which come in very handy to create that killer Sked Link for driving more traffic, sales, newsletter sign-ups and opportunities.

One of Sked Link’s best features is the ability to add your Facebook Pixel and Google Analytics ID on your personalized Sked Link. This is fantastic for remarketing purposes and tracking the traffic you’re attracting to your Sked Link directly from Instagram.

TIP: While you won’t find a lot of flexibility in terms of linking on Instagram, by switching over to a business profile , you can include buttons that allow users to get in touch with you—meaning you’ll have more direct calls to action and clickable functions within your profile. Not that’s a good Instagram bio tip!

An image of a profile page on the social network.

#5: Use Your Branded Hashtag

A good Instagram bio isn’t complete without a brand-specific hashtag. With that hashtag in place, users can tag their own photos so that the brand can see them—and potentially even repost them on their own Instagram account.

It’s called user-generated content .

And, it’s not only helpful for engaging your users, but it also helps you to fill up your own Instagram feed with photos you don’t need to create yourself. It’s a win-win.

And if you do have a branded hashtag, include it in your Instagram bio. It’ll serve as a constant reminder to your followers about what hashtag you’d like them to use, while featuring it in an easy-to-reference place where they won’t have to go hunting for it.

Another screenshot of the app's interface.

NOTE: For whatever reason, hashtags that you include in your bio aren’t clickable on mobile. But, they are using Instagram’s web interface.

#6: Be Human

This tip is especially important to keep in mind when you’re writing an Instagram bio for your brand—rather than one for an individual account.

Companies have a way of seeming somewhat far-away and untouchable. But, when marketing on social media, you don’t want that to be the case. You want to seem personable and relatable.

For that reason, skip the stiff, corporate speak or slogans and write a bio that is a little more warm, friendly, and captures your brand’s voice.

People will be much more willing to interact with your account if you don’t seem like a rigid salesperson all the time!

Over to You

Even though it’s only a measly 150 characters, good Instagram bios are your path to success on Instagram.

But, even so, crafting a good Instagram bio for your own brand can be deceptively tough. Fortunately, there are a few tips you can implement to remove some stress from the process and come up with a bio that you can be proud of. In order to do so, remember to:

Put those tips into play, and you’re sure to piece together an Instagram bio that’s equally as awesome as those ones you always admire.

Now that you know how to craft a good Instagram bio, start carving out hours in your social media workflow by signing up for Sked’s 7-day trial . Our all-in-one Instagram scheduler allows you to automatically post images, carousels, Stories, videos and more. Tag locations, users and products and manage all your hashtags in one place to save 5+ hours every week.

Get a Sked start with a free trial

Try our amped up all-in-one platform free for 7 days. Get full access and see how absolutely easy it is to rock your visual marketing plans from here on out!


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  1. 200+ Instagram Bio Ideas You Can Copy and Paste

    3 Instagram Bio Template to Follow 1. Include a Description of Yourself 2. List Your Interests 3. Share Your Contact Information 4. Add a Call to Action 4 5 Instagram Bio Tricks to Try 1. How do You Change the Font in Your Instagram Bio? 2. How do You Add Symbols to Your Instagram Bio? 3. How to Add Instagram Link-in-Bio 4.

  2. How to Create the Perfect Instagram Bio in 2022

    What Is an Instagram Bio? Geographically, an Instagram bio sits beneath your profile picture and is used to describe the contents of your page. This space includes: A display name (aka the name field) Page category Pronouns 150 character description One external link Contact information

  3. 220+ Instagram Bio Ideas + How to Write the Perfect Bio

    What is an Instagram Bio? Your Instagram bio is the section on your profile page where you include a brief description about yourself, your business, your brand, and/or the purpose of your Instagram account. Your bio is found beneath your Instagram profile name.

  4. 10 Instagram Bio Ideas + 13 Tricks to Stand Out [TEMPLATES]

    A bio on Instagram is a description of your account that can be up to 150 characters long and sits at the very top of your profile page, next to your profile picture. It's a snapshot of your Instagram account and a quick way to show users who you are and what you're about.

  5. 517 BEST Instagram Bio Ideas You Should Use (To Stand Out)

    Here is Your ultimate list of the best Instagram Bio ideas you can easily copy and paste and be an Instagram hero! You will find the best bio with emojis, motivational, attitude, funny, love, friends and more… Inspirational Instagram Bio Ideas Funny Instagram Bios Instagram Bio Ideas with Emoji for Girls Instagram Bio Ideas with Emoji for Boys

  6. 220+ Instagram Bio Ideas to Make Your Own in 2023

    An Instagram bio that clearly describes what the user does or what they're interested in can be considered a good bio. You could list your job profile, interests, accomplishments, and hobbies. For example, your bio could be something like, "fitness enthusiast + dog mom + founder of X Company."

  7. How to Put a Link in Your Instagram Bio

    To put a link in your Instagram bio from an iPhone or Android phone, use the official Instagram app. Launch the Instagram app on your phone. In the app, from the bar at the bottom, select the profile icon (which is the last icon in the bar). Your profile page will open. Here, below your profile information, tap "Edit Profile."

  8. How to Edit Your Instagram Bio

    Open the Instagram app. On the bottom of the page, tap on the icon with a profile photo to access the profile page. Click on "Edit Profile" and then click on "Bio.". Write your new bio and ...

  9. 200 Good Instagram Bio Ideas for 2023

    Your Instagram bio can consist of so many different things. If you're a proud alumni or a newly-enrolled student so proud that you got into your dream school, you can show love to your...

  10. 5 Instagram Bio Ideas for Business (+ Examples)

    You might consider using those in one spot in your Instagram bio, such as in your username. For instance, in the following Instagram business profile example, the username for Sprouts Farmers Market is just @sprouts but the name section has the full name of the business. 2. Profile photo and branding.

  11. Where Is Bio in Instagram?

    To get to your own bio, tap on your profile icon (at the bottom right corner of the screen). This will take you to your profile. The bio section is under your profile picture and name. Related: Instagram bio link uses When it comes to adding links to your bio, Instagram is quite restrictive. Users can only add one link to their bio at a time. Why?

  12. What Does "Link in Bio" Mean on Social Media?

    To find an Instagram user's link in bio, navigate to their profile page. The link in bio will be immediately visible, as it is situated above the "Follow" or "Following" button. Clicking on the link in bio will either redirect you to your device's browser or open up the in-app browser on Instagram. Why Link in Bio?

  13. Help Center

    To edit your bio: Instagram app for Android and iPhone: Tap or your profile picture in the bottom right to go to your profile. Tap Edit profile at the top of the screen, then tap Bio. Write your bio and add the URL to your website. Tap Done (iPhone) or (Android). Instagram Lite app:

  14. 30 Perfect Instagram Bio Ideas To Use Now (2023)

    To edit your instagram bio, head to your instagram app and tap the thumbnail of your profile picture at the bottom right. On the next screen, you'll see an "Edit profile" button, which will take you to your bio section.

  15. How to Find the Link in Bio on Instagram: An Exhaustive Guide

    Tap the Instagram handle itself to get to the account bio and post grid. (Tapping directly on the circular profile photo will lead you straight to Instagram Stories—not the bio.) 02 of 04 Step Two: Identify the Link @real_simple/Instagram Every Instagram user has the option to customize their bio.

  16. Introducing Hashtag & Profile Links in Bio

    When you mention someone else's profile in your bio, they will receive a notification and can choose to remove the link to their profile. Their profile will remain in your bio but without a link. Instagram has always been a place for self-expression, and now there are even more ways to express yourself and your interests.

  17. How to Center or Reposition Your Instagram Bio

    Center/Reposition Your Instagram Bio in Android and iOS/iPhone. Launch the Android Instragram App or iOS Instagram app. Tap on your "Profile" icon in the bottom-right section. Tap on "Edit ...

  18. 697 BEST Instagram Bio Ideas (You Can Copy Paste 2023)

    If you visit someone's Instagram profile, one of the few things you would notice is their bio. A bio is a section of your profile where people and followers get to see or know a short description of you or your business. And you will find a bio just right after your name. Bios differ from one person to another. And that's all we want in our bios.

  19. 184 Best Instagram Bio Ideas, Examples & Templates

    Sometimes a few words can say a lot more about a person, business, or brand than a full bio with emojis, offers, links, and more. PPC Influencer Joe Martinez's Instagram bio is a great example: #Family, #StarWars, @paidmediapros, #Vinyl in that order. Here are some more simple Instagram bio ideas to consider, if it matches your brand voice.

  20. How to Add a Link to Your Instagram Bio

    Note: The instructions above apply to the latest version of Instagram -- 37.0 on iOS.You can also edit your bio on Instagram's website by navigating to your profile and clicking "Edit Profile" next to your name.. On the screen to the left, below, you can see how Instagram suggests popular hashtags as you edit the bio text field, just like it would when you add a hashtag to a picture's caption.

  21. How to get the most out of your Instagram bio

    Always try to use first-person in your Instagram bio. Speaking directly to your target audience, like how weight management coach Jen from Coaching by Jennifer does in her bio, builds trust and shows your audience you understand their needs. Speak directly with your audience in your Instagram bio.

  22. How To Use Instagram's Link in Bio Feature (With Definition)

    How to use the "link in bio" feature on the app. Here's a list of steps to help you add a link to your Instagram bio using the Instagram app: 1. Go to your profile and select "Edit Profile" underneath your bio. You can find your profile by selecting the profile icon on the bottom far right of the home page.

  23. 100 Instagram Bio Ideas for 2023

    TL;DR: Instagram bio for business: A creative message describing your unique selling point/value proposition Instagram bio for girls: "Leaving a bit of sparkle everywhere I go" Instagram bio for guys: "I am what is mine.Personality is the original personal property." Instagram bio with emoji: "👇 Check out my life👇" Simple & short Instagram bio: "Wake. Play. Slay."

  24. Simple Ways to Find Old Instagram Bios: 15 Steps (with Pictures)

    1. Open Instagram on your Android, iPhone, or iPad. It's the orange, purple, and yellow icon with a white camera, and you'll usually find it on your home screen, in the app drawer, or by searching. 2. Tap on the profile icon. It's the outline of a person's head and shoulders in the bottom-right corner. 3.

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