logo design cover letter for upwork

“Not a week later I have now secured not one but TWO long term contracts due to these templates getting me through the door and my work being up to par! Many many thanks!”

Upwork is the largest freelance marketplace online, with thousands of jobs posted every day.

Getting started as a freelancer on Upwork can be tough, because you’re often competing with dozens of other freelancers for a single job, and many of them are well established on the platform, with lots of great ratings and reviews.

So, how can you compete?

Well, it helps to submit A LOT of proposals.

In the words of Wayne Gretzky…

You miss 100% of the shots you don’t take.

And it follows that the more shots you do take, the more likely you are to score.

But you should also ensure that you’re submitting QUALITY proposals, proposals that will help you stand out from the crowd and give you a solid chance of winning the job.

So, QUALITY and QUANTITY.

That’s what you should be aiming for.

And that’s where the following list of Upwork sample cover letters can help. They will enable you to apply for more jobs without resorting to obvious copy-and-paste tactics.

Each sample below is derived from a real cover letter that won a real job on Upwork.

I’ve included screenshots of the original job postings and cover letters so you can see exactly what the job was and how it was won.

Below each sample you’ll find a corresponding template you can use to quickly craft your own proposal for ANY job on Upwork.

There are 4 templates in total:

The Short And Sweet

The screencast standout, the honest newbie, the quick lister.

Note that each sample you’re about to see was submitted by a member of our private Freedom Business Builder community. Two of them were responses to job invites, and two were cold pitches.

Before we dive in...

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Alright, here are the cover letter templates…

This first proposal sample comes from Justin, a freelance web designer and digital marketer.

The Job Description

The cover letter.

Justin was hired for the job at $50/hour.

The Template

Justin explains:

I typically use the same model for Upwork proposals: I ask about 3-4 relevant questions about the job in the first paragraph, and I qualify myself in the second paragraph.

So the template is as follows:

Hello [Client Name] , [If applicable: Thanks for the job invite.] It’s a pleasure to meet you. [Ask 3-4 short but relevant questions about the job here. This shows that you’ve read the description and know your stuff, and also invites the client to begin a conversation with you.] [Qualify yourself briefly here. 1-2 lines that communicate why you’d be a good fit for this job.] Best regards, [Your Name]

This next proposal sample comes from Natalia, a freelance copywriter.

Upwork Cover Letter: Natalia Job Description

See Natalia’s screencast here:

Natalia explained to me via email:

This was my very first proposal screencast. It saves time to make a screencast to review a client’s website rather than writing endlessly to explain what you mean. This proposal was an answer to an invite to apply, but he invited a few people so I wanted to stand out.

The client was impressed:

Upwork Cover Letter: Natalia Client Response

Natalia ended up getting paid $350 for this job, but that wasn’t the end of it:

I’m still working for this client, and he is constantly thinking up new jobs I can do for the campaign because he is always happy with my work.

First, a warning:

You should be selective including screencasts as part of you cover letter. They are are not always appropriate. Use them if you find yourself trying to explain something to a client in writing that would be more easily explained on screen.

The template is as follows:

Hello [Client’s Name] , [If applicable: Thank you for your invitation.] [Share a link to your screencast and briefly explain what it contains. You want to give the client a compelling reason to click the link and watch. Tell them what benefit they will get from it and note that it will only take up a few minutes of their time.] [1 paragraph explaining why the job appeals to you. Bonus points if you can share why the goals of the client resonate with you personally.] [1 paragraph sharing an example of your work, ideally closely related to the job you’re applying for.] If you want to collaborate with me let’s discuss it in more detail over the chat. Kind regards, [Your Name]

Pro Tip Use the free version of Loom to create and share screencasts effortlessly.

This next proposal sample comes from Gray, a freelance graphic designer.

Gray was hired to do the job at a 10% discount, but that was only the beginning. As he explained to me via email:

This also led to ongoing work and was for the guys who I am pricing up that $8,000 job for. Its looking like it is going to be a bit more than that btw. Its for a complete game, and Im currently going through the spec with them bit by bit.

Gray explains:

I came at it with an honest approach and said basically ‘look, I have a lot of experience, but none on upwork, help me out and Ill do it for a 10% discount. Win win.’

Hello [Client’s Name], I’d really like to work with you on this one if possible! I do have a couple of questions, but first I’d like to make you an offer and some background so you can check my work out. [Short paragraph explaining your work experience relevant to the job.] However, I am new to Upwork and looking to get a few clients that I can build upon. If you take a look at my work and feel that I could help you, I’ll do it for a 10% discount. You’ll get all the expected stuff like a great professional service and a fast turn around, at a bit less, and I get a bit more exposure. [If applicable, include a link to your portfolio website here, or invite the client to check out the work samples you’ve attached to your proposal.] [Ask 1-2 short but relevant questions about the job here. This shows that you’ve read the description and know your stuff, and also invites the client to begin a conversation with you.] If the above offer sounds like something you would be interested in, I’d love to hear from you. Regards, [Your Name]

Note that the template above doesn’t contain the word TOKYO, which was included at the top of Gray’s cover letter. Gray added that as a response to the client’s request at the bottom of the job description. Many clients use this trick to quickly determine if you’ve actually read the job description.

So… make sure you actually read the job description!

This next proposal sample comes from Susan, a freelance editor and proofreader.

Upwork Cover Letter: Susan Job Description

Susan explained to me via email:

I bid $125, and it was accepted immediately. This job took me 90 minutes to complete and 30 minutes to double check. As this was a legal document, I was careful to edit in a way that did not change the meaning of any of the sentences. This Swiss lawyer had English that was near perfect. I delivered the files within 2 hours and the client added a $40 bonus to my payment and left me 5-star feedback. $165 for 2 hours is a pretty good rate.

Hi [Client’s Name], I would be happy to work on your [document/job/whatever] immediately. [Numbered list covering the most important requirements mentioned in the job description, and how you plan to meet them. This shows that you fully understand what’s needed and have a plan for making it happen.] [1-2 paragraphs detailing your background/expertise, as relevant to the job at hand.] What you’ll receive: [Short list that paints a clear picture of what you will deliver (and by when) should the client hire you to do the job.] Send me a quick message and we can figure out if we are a good fit to work together! [Your Name]

What To Do Now

Five things:

Get more Upwork success tips

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39 thoughts on “4 Proven Upwork Cover Letters To Save You Time And Win More Jobs”

Confirm that this approach to proposal writing works well. I get about 50% of the answers. Thanks Niall!

Hey, Thank you so much! I read your blog post the previous night and sent a proposal according to your first 1. The short and sweet. I applied it and tomorrow morning I saw a reply from that client. Thank you so much. It is crazy. I am going to subscribe you to get more and more beneficial posts.

Hi Nail, I read this writeup and some other posts (the profile remodeling and scam flags) and I have to say, I was really pumped and I put them to work. A few days later, I got my first gig. I finished in record time and got an excellent review. It’s just that after that, I’ve got nothing else. After a lot of proposals using the techniques above, I get a few responses but nothing serious. Any advice? Thanks for the tips and the first job, tho’ and thanks in advance for any tips. David

It could be a number of things, hard to know just from what you’ve written. But ultimately pitching for jobs on Upwork is a numbers game. You have to keep pitching as much as you can and perhaps even lower your rate to get the first few jobs and reviews. Once you have more reviews it becomes easier to get jobs.

Thanks a lot Niall Doherty,

Your Cover letters really helped me to win more jobs on Upwork.

Thank you again!

Thanks for the helpful tips. I’ve already had some successful contracts on upWork, and do use some of the ideas (such as addressing by name.) I’d like to increase my percentage of contracts won, and hope to do so by following some of your other tips. I’ll report back next week, after I’ve tried a few. Cheers!

Thanks for an excellent resource. For once, Google’s #1 search result truly deserved to be #1

Hi Sir Niall, Good day! I just sent my proposal today and hopefully, I’ll get a response soon. Here’s the link to my cover letter and the job posted. https://imgur.com/a/YOwNZdJ Thank you, Joshie

i won my first client in just 5 minutes thanks a lot

I cannot thank you enough for sharing this information! I used a mix of a The Honest Newbie & The Quick Lister for my very first proposal on UpWork. I got a contract back later that day!

Glad to hear that, Sam. Well done!

Hi Niall, I have been trying to freelance on Upwork for the last few months, but am getting little interest from potential clients. I am an architectural designer with 13 years experience, but have no college degree. I write cover letters offering to help with the problem the clients listed about design or construction, list the services I can give them, attach samples of my previous work, and tell that I am ready to start if they are interested. So far nobody is. It is discouraging to keep submitting offers for work that are ignored, when I try to be friendly, professional, and interested. What am I doing wrong do you think?

It’s hard to know what the issue is based only on what you’ve shared here. But first thing I’d say is that if you’ve submitted less than 20 proposals, you should keep trying. You can keep tweaking and experimenting with your proposals, but ultimately Upwork is a numbers game. Even the best freelancers on there probably win no more than 30% of the jobs they pitch for. And starting out it’s probably more like 5-10%.

Secondly, it might be worth lowering your rate for a while, if you haven’t already. Do that in combination with the Honest Newbie template above and see how you get on.

Thank you Nial.

I combined your two templates No.4 + No. 3 in order to write my proposal yesterday. And I got the first job out of 5 proposals.

I really appreciated it!!!.

Great job, Olivia!

Woow! Niall, this is an amazing content and excellent guides to upwork. Thank you and keep it up.

Thanks, Nicholas 🙂

Thanks a lot for your suggestion. Great work! I will definitely try in this process.

THANK YOU SO MUCH FOR THIS! I was able to get my first job within my first round of sending out only 6 proposals because of these templates! As a student this was such a great feeling.

That’s great, Christine! Well done 🙂

Update, not a week later I have now secured not one but TWO long term contracts due to these templates getting me through the door and my work being up to par! Many many thanks!

You’re crushing it 🙂 Thanks for reporting back!

Hi Niall.. As i am new to upwork.com. I am so.much disturb due to not getting a perfect contract here on upwork. i quit my job as a teacher. But when i started sending proposals here it didn’t worked out. Will these templates of yours help me out in getting the desired job

You’ll do better with these templates than without them, Hussain. Give them a try!

wonderful, i have been much disturbed with this cover letter but now am ok.

Hi Niall Doherty. My name is Jay and Thank you for sharing your great experience Knowledge here. I has just start on upwork. and this will be big help for me. If i says honestly then i was completely tired because there is no activity acting on my profile. i have tried many things to get clients but i just got only one client in a month which is not good. and was looking for guidance and it’s my pleasure that i meet you here on your home(website). I have just read your most of articles and i would like to follow your steps. I am very exciting to leave a screenshot of my next success here on your site by following your words. do you like to give me any suggestions!! great regards, Jay R.

Thanks a lot! This information is so valuable. Hoping to get project soon.

This article really gave a boost to my aspirations. I believe you have just jump started my career on Upwork. Thank you.

Thanks for all the super helpful info!

This article is very helpful, thank you so much for this

Thank you very much!! Valuable info

So, Susan, in her linked interview, mentions a specific course she took with you, Niall (or perhaps it’s one you made?). She mentions that this course was what she believed helped her in her 30-day experiment with Upwork. I’ve clicked around and can find nothing but the Facebook group. What is the course she’s referring to, and are you still offering it?

Yes, I had a course (originally called “3 Months -> $1k” … later rebranded as “Freedom Business Builder”) that was available for almost 3 years but I closed it at the end of November 2018. The Facebook group for the course is still active and our Patreon supporters get access to it.

Are you looking to do similar work to Susan?

Thanks for replying, Niall! Yes I am looking to do the same line of work. I’ve landed a few jobs and would love some tips about how to really take off on Upwork.

Congrats on landing a few jobs already 🙂

The best resource I’ve come across for succeeding on Upwork is https://freelancetowin.com/ . Go through the free info on that site and you’ll be ahead of the pack.

Will do, thanks!

Really Good. I strongly recommend this article

Thanks really find this article useful,will try follow the tempelates with my own works,appreciate.

Thank you so much for this, i find very helpful. I will definitely make use of these templates especially the 1st and 4th ones. Thanks once again

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how to become a graphic designer (2023 Guide)

Graphic Designer Cover Letter Examples

BrainStation’s Graphic Designer career guide is intended to help you take the first steps toward a career in graphic design. Read on for a guide to writing graphic design cover letters that will help you land a job interview.

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What Are Graphic Designer Cover Letters?

Graphic Designer cover letters are an important part of the job application process for graphic design positions. They are one of the first ways you connect with a company. These brief documents are sent to potential employers along with your resume. The graphic design cover letter goes beyond your resume—it expands on your top design projects and successes. Your cover letter should outline your skills, experiences, and passion for design.

The goal of your cover letter is to convince employers that you have the knowledge, technical capability, and creativity needed to succeed in a specific design position.

Graphic Designer Cover Letters – a Step-by-Step Guide

Here’s how to write a Graphic Designer cover letter:

To create a Graphic Designer cover letter that will make you stand out, follow these best practices.

Personalize your cover letter

Create a new cover letter for each graphic design job you apply to. Your cover letter is a first impression, so show the company you have taken the time to learn about their work and needs. Generic graphic design cover letters are easy to spot and indicate a lack of enthusiasm for the role.

Start with research

In order to tailor your cover letter, you will need to understand what the company does and what challenges they are facing. Take some time to research their work, values, and mission. Think about how you can help them achieve their goals.

Strike the right tone

During your research, pay attention to the company’s tone throughout their communication materials. Go through their website and social media to get a better sense of the language they use. Aim for a similar tone and style in your cover letter. Generally, your cover letter should be professional but friendly.

Keep it brief

Your cover letter should be around 200-400 words and no longer than one page. Focus on a few of your most relevant projects and skills. Avoid superfluous descriptions and clichés.

Consider your design

Your job application, which includes your cover letter and resume, is your first chance to impress employers with your design skills. Graphic Designers have to understand the importance of consistency, so it’s important to create a cohesive application package by using the same colors, fonts, and structure in both documents. Don’t go overboard—your design should not distract from your content—but show your design sensibility and skills.

Edit and proofread

Before submitting, review your cover letter several times for spelling/grammar errors, awkward phrasing, and typos.

Getting Started – What Is the Purpose of the Cover Letter?

The cover letter is a way of opening a conversation with a potential employer. It highlights the value you can bring as a Graphic Designer. While a resume is structured with bullet points and facts and figures, your cover letter can show a bit more personality. Your cover letter should tell your story. Explain why your passion, training, and experiences make you an excellent Graphic Designer. In your cover letter, you can also explain a switch in career goals or a gap in your resume. Overall, the cover letter is a tool to introduce yourself and explain why you would be an asset to the company.

How to Create an Outline for a Graphic Designer Cover Letter

Follow this outline to create a strong Graphic Designer cover letter.

What to Include in Your Graphic Designer Cover Letter?

Your Graphic Designer cover letter should include an overview of your relevant skills, experiences, and qualifications. Relate your past design accomplishments with what the company is seeking. Express your enthusiasm for the position and the company. In addition, you should include a header, personal greeting, engaging introduction, and polite closing.

List your name, email address, and phone number. You can also include a link to your portfolio/website and LinkedIn page. Your header should match the header of your resume.

Avoid generic openings like “To Whom It May Concern”. Look up the Hiring Manager’s name—this may involve a little digging, but check the job posting, company website, Google, LinkedIn, or call the company’s front office.

Introduction

Open with an introduction that grabs the Hiring Manager’s attention right away. Express your passion for design, describe one of your top successes or share what excites you about the role.

Relevant skills

Mention a few of your most relevant design skills, including your experience with top graphic design tools like Adobe Creative Suite. You can refer back to the job posting to see exactly what Graphic Designer skills the company is looking for.

Design experience

Describe some of your most successful projects. Remember to frame the cover letter around what you can do for the company. Add in facts and figures where possible. Explain how the projects you worked on and the skills you gained are relevant for the company’s needs. If you are a Senior Graphic Designer, you will have to be selective about which projects or even job roles to include.

Reasons for applying

What excites you about the role? Why are you applying? Express your enthusiasm and passion. Mention specific projects or values to show the employer you have done your research.

Reiterate your interest and skills and thank the Hiring Manager for their time. End by inviting the Hiring Manager to review your resume and portfolio and to further engage with you.

Refer to these Graphic Designer cover letter examples to get you started.

Graphic Designer Cover Letter Example #1

Dear [Hiring Manager’s Name],

I am passionate about creating visually stunning designs that help brands grow. With more than 3 years of experience designing memorable advertising campaigns, I think I could be a great addition to XYZ Company as a Graphic Designer.

I have experience as a freelance and in-house graphic designer, and I have worked on a range of print, interactive and digital design projects. Currently, I am the Graphic Designer at 123 Technology, where I design all communication materials and advertising campaigns. Our most recent campaign, which I worked with in conjunction with the marketing team, increased our sales by 20% since launch. The campaign was also shortlisted for a 2020 Design Award.

I have a BA in graphic design and expertise with InDesign, Photoshop, Illustrator, HTML and CSS. I’m looking forward to bringing my background and experience to help XYZ Company develop award-winning campaigns for your clients. I love collaborating with clients and colleagues, and I am excited to deliver designs that will help your clients engage and grow their target market.

I am eager to chat more about my qualifications and skills. Please feel free to visit my portfolio at [portfolio link] and review my attached Graphic Designer resume. Feel free to contact me for an interview at any time. Thank you very much for your consideration.

[Full Name]

Graphic Designer Cover Letter Example #2

While earning my Graphic Design Certificate, I remember studying a lot of XYZ Company’s work. In fact, it inspired me to specialize in graphic art and animation. When I saw the opening for a Graphic Designer at XYZ Company, I knew I had to immediately apply.

As the Junior Graphic Designer at 123 Studio, I’ve worked on over 50 design projects for 20 clients across all industries. I am an expert in Illustrator, Photoshop and After Effects, and I have designed everything from logos and brochures to presentations and animation videos. My ability to efficiently turn around creative and eye-catching digital designs has helped increase our clients’ sales and engagement rates.

I’ve been a fan of XYZ Company’s work for a long time. I admire that your designs push the envelope, which is something I try to do in all my work as well. If given this great opportunity, I can help XYZ Company design graphics and animations that will exceed your clients’ expectations.

I’m looking forward to bringing my creativity, teamwork, and branding skills to XYZ Company. I would love to chat more about the Graphic Designer position. Please feel free to call me anytime to set up an interview.

Thank you for your time and consideration.

Graphic Designer Cover Letter Template

Dear [Hiring Manager Name],

I was so excited to see the [job title] opening at [company]. With my experience in graphic design and expertise in [list skill] and [list skill], I’m confident I can help [company] achieve its goals.

In my role as the [current/past job] at [current/previous company], I gained experience in [list main responsibilities]. I was able to achieve [discuss major accomplishments and impact as a designer]. I have learned valued skills in [list relevant skills] that I can bring to [company].

I’m eager to join [company] because [reasons you are interested in the role/company]. I’m impressed by [discuss one of the company’s projects or values]. With my enthusiasm and skills in [list relevant skills], I think I would be a great fit for your team.

I have attached my resume for you to learn more about my qualifications. Please feel free to browse through my portfolio at [link to portfolio] and contact me at [contact information] to set up a time to chat. Thank you for your time and consideration.

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