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20 of the Best Professional Bio Examples We've Ever Seen [+ Templates]
Published: October 13, 2022
Your professional bio is not only relevant when applying for jobs, seeking new clients, or networking — it also gives the world a brief snapshot of who you are and your professional ideals.
To help you author one that packs a punch, we’ll teach you how to write a professional bio and leverage professional bio templates with the best professional bio examples we’ve ever seen to draw inspiration from. Skip to one of these sections if you know what you're looking for:
What is a professional bio?
Professional bio templates, how to write a professional bio, best professional bio examples, short bio examples, how to write a short bio, tell us a little about yourself below to gain access today:.
A professional bio or biography is a short overview of your experience. Professional bios usually include details about education, employment, achievements, and relevant skills.
Purpose of Professional Bios
A bio tells an audience who you are, and what you've done, and also hints at what you are capable of doing. It can help potential employers, fans, or customers get a sense of your personality and what you stand for.
That may be hard to achieve without a starting point. Below, we've included professional templates to expedite the process of writing a great resume bio.
When it comes to professional bios, keeping your message honest and to the point is best practice. So how do you go about writing one that will effectively market you and your brand?
This is where a professional bio template comes in. By sticking to a predetermined format, all you have to do to begin is fill in the blanks with your most relevant career information. These bio templates will guide you on where you should place your:
- Occupation or Job title
- Passions and goals
- Skill set and expertise
- Work history
Of course, while there is no one-size-fits-all template for a professional bio, these templates are a quick way to start building out your long or short bio before customizing it to your liking. But before choosing your bio template, there are some key elements to include to make sure yours is effective.
It's important to tailor your professional bio to your goals and the people you want to reach for it to be effective. For example, say you're looking for a job. Your professional bio should give recruiters a peek at your career accomplishments and experience.
But what if you've recently published a book or are applying for a grant? In those situations, you might want to highlight organizations you support or funny anecdotes.
Recent graduates can benefit from a well-written professional bio. It can help you communicate how your life experience makes you a great candidate for the roles you're looking for.
To structure your professional bio so it stays true to these objectives, try out our 80+ downloadable professional bio templates — for both short and long-form bios — to start composing a bio that makes a mark:
Download a free, editable short professional bio template.
Download a free, editable long professional bio template.
What should a professional bio say?
Your professional bio should be as unique as you are. That said, there are a few items you'll want to include to make sure that your readers get the information they're looking for.
Your bio should include important professional roles and achievements. It's also valuable to add passions, personal interests, and how you bring your values to your work. Finally, your bio should give your readers a chance to get to know you. So, it should reflect your personality.
First-Person Bio vs. Third-Person Bio
While first-person bios are quite common, third-person bios can be more effective in formal situations.
Your decision to write your professional bio in the first or third person depends on whether you’d like to leave a more personable or assertive impression. Both approaches can be effective when you tailor them to your goals and the audience you are writing for.
The most important thing is to be clear and concise and tell your story in a way that connects with your reader.
Writing a First-Person Bio
If you want to build a personal brand, writing in the first person can be a great way to connect with your audience. When you write a first-person bio, use "I" or "me" statements to make yourself relatable and approachable.
Here's one way to write a first-person bio: "I’m a freelance writer specializing in small business content. I’ve worked with companies in a variety of industries, from home care services to fine leather goods." By speaking in the first person here, you take a more personable approach to connecting with a client or brand.
When you write a first-person bio you're telling your story directly to your audience. This shows them that you crafted your bio with your personal experience and opinions.
There are a few things to remember that can make your first-person bio great.
Try not to start every sentence with "I."
Showing instead of telling is a great approach.
For example, check out this short professional bio example below. Instead of saying "I love to write." She says "Writer. Bad but enthusiastic dancer." Instead of talking about writing, she creates a vivid picture and shows her sense of humor.
Remember that you know yourself better than anyone else does.
Adding some back story to your bio can help create a context for the roles and successes you're writing about. This bio from Mark Levy is a great example.
Focus on useful details.
These are quick facts about you that can quickly show someone new who you are and what you stand for.
For example, say you're writing a bio for LinkedIn . You might be into playing Animal Crossing for your home right now, but does that hobby say anything about where you want your career to go?
If you want to focus on video games in the future, this could be the perfect addition. But if your interests lie elsewhere, you might want to include a hobby that's more relevant.
Writing a Third-Person Bio
Using third-person will make your bio sound more authoritative and objective. So, if you’re job searching in a formal industry, applying for grants, or trying to get published, you may want to stick to the third person.
For instance, when you write a third-person bio you may start with "Jasmine Montgomery is a Senior Hiring Manager at L’Oreal based in New York. She recruits across several business units to connect with the brightest talent from around the globe." By only using your name and pronouns to speak about yourself here, you are letting your title and skill set speak for themselves.
These bios create distance between the subject of the bio (you) and the reader, through a third person. This person could be anyone, but they usually speak in a tone that emphasizes their expertise. This means that third-person reviews can sometimes feel aloof or overly formal.
Ideally, your third-person bio should sound friendly but polished, like a message from a close colleague at work. Here are a few more tips on how to write a great third-person bio.
Write from the perspective of someone you know and trust.
It can be tough to write about yourself, so try to see yourself from the perspective of your favorite person at work or a mentor you trust. This can help you write from a position of authority without feeling self-conscious.
Show the reader why they should trust your opinion.
A professional bio often reflects a specific industry or niche. With this in mind, your text should include relevant details that people in the industry would know. At the same time, avoid jargon whenever you can.
Remember you're telling a story.
If you want a third-person bio, but you're used to writing in first-person, it may help to write it the way that's most comfortable for you.
Your professional bio is an important piece of writing, so it's natural for you to edit it carefully. In this case, you may want to edit your writing from both points of view and see which works best for your target audience.
Ready? Here's how to write a professional bio, step by step.
- Create an 'About' page for your website or profile.
- Begin writing your bio with your first and last name.
- Mention any associated brand name you might use.
- State your current position and what you do.
- Include at least one professional accomplishment.
- Describe your values and how they inform your career.
- Briefly tell your readers who you are outside of work.
- Consider adding humor or a personal story to add flavor to your professional bio.
If you’re anything like me, you probably don't think about your professional bio until you’re suddenly asked to "send one over via email." You have approximately one afternoon to come up with it so you scramble together a bio that ends up reading like this:
"Rodney Erickson is a content marketing professional at HubSpot, a CRM platform that helps companies attract visitors, convert leads, and close customers. Previously, Rodney worked as a marketing manager for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing."
To be fair, in certain contexts, your professional bio does need to be more formal like Mr. Erickson's up there, but there are also cases where writing a personable and conversational bio can be a good thing. Whether you choose to go the formal or casual route, you should take the following steps to create a strong resume bio.
1. Create an 'About' page for your website or profile.
Before you can publish your professional bio, you need a living space for it. Here are a few to consider (some of these you might already have in place):
- Facebook Business page
- LinkedIn profile
- Instagram account
- Personal website
- Personal blog
- Industry website
- Industry blog byline
As you'll see in the professional bio examples below, the length and tone of your bio will differ depending on which of the above platforms you choose to be on.
Instagram, for example, allows only 150 characters of bio space, whereas you can write virtually as much as you want on your personal website — or even your Facebook Business page. But once created, this bio should represent who you are in the eyes of your audience.
2. Begin writing your bio with your first and last name.
If your readers don't remember anything else about your bio, make sure they remember your name. For that reason, it's a good idea for your first and last name to be the first two words of your professional bio. Even if your name is printed above this bio (hint: it should), this is a rare moment where it's okay to be redundant.
For example, if I were writing my own bio, I might start it like this:
Lindsay Kolowich is a Senior Marketing Manager at HubSpot.
3. Mention any associated brand name you might use.
Will your professional bio represent yourself, or a business you work for? Make sure the brand you want to be associated with is mentioned in your bio. If you're a freelancer, perhaps you have a personal business name or pseudonym you advertise to your clients. Here are a few examples:
- Lindsay Kolowich Marketing
- SEO Lindsay
- Kolowich Consulting
- Content by Kolowich (what do you think ... too cheesy?)
Maybe you founded your own company, and you want its name to be separate from your real name. Don't be afraid to keep it simple: "Lindsay Kolowich is the founder and CEO of Kolowich Consulting."
4. State your current position and what you do.
Whether you're the author of a novel or a mid-level specialist, use the next few lines of your bio to describe what you do in that position. Don't assume your audience will naturally know what your job title entails.
Make your primary responsibilities known to the reader, helping them paint a picture of who you are during the day and what you have to offer the industry.
5. Include at least one professional accomplishment.
Just as a business touts its client successes in the form of case studies, your professional bio should let your own audience know what you've already achieved. What have you done for yourself — as well as for others — that makes you a valuable player in your industry?
6. Describe your values and how they inform your career.
Why do you do what you do? What might make your contribution to the market different from your colleagues?
Better yet, what values do you and your colleagues share that would make your business a worthwhile investment to others? Start to wrap up your professional bio by simply explaining what gets you up in the morning.
7. Briefly tell your readers who you are outside of work.
Transition from describing your values in work to describing who you are outside of work. This may include:
- Your family
- Your hometown
- Sports you play
- Hobbies and interests
- Favorite music and travel destinations
- Side hustles you're working on
People like connecting with other people. The more transparent you are about who you are personally, the more likable you'll be to the people reading about who you are as a professional.
8. Consider adding humor or a personal story to add flavor to your professional bio.
End your professional bio on a good note — or, more specifically, a funny note. Leaving your audience with something quirky or uniquely you can ensure they'll leave your website with a pleasant impression of you.
It's important to follow the steps above when writing your bio, but don't obsess over any one section. Remember, the people reading your bio are suffering from information fatigue. If you don't hook 'em in the first line, you'll lose them quickly.
(P.S. Want to give your professional brand a boost? Take one of HubSpot Academy's free certification courses . In just one weekend, you can add a line to your resume and bio that's coveted by over 60,000 marketers.)
Why Good Bios Are Important for a Professional
Alright, I know what you may be thinking ... So what? It's just a bio. I mean, how many people read professional bios, anyway?
The answer: A lot of people. More importantly, though, there's no way to tell exactly who is reading it — and you always want it to be ready for when the right people come across it. And when they do, you want it to catch their eye. In a good way.
You see, while your resume is only useful for when you're actively applying for specific positions, your professional bio is much more visible. It can live on your LinkedIn profile , your company's website, your guest blog posts, your speaker profiles, your Twitter bio , and many other places.
And, most importantly, it's the tool that you can leverage most when you're networking.
Bottom line? People will read your professional bio. Whether they remember it, and whether it makes them care about you, is a matter of how well you present yourself to your intended audience.
So, what does a top-notch professional bio look like?
Below, we've curated some of the best real professional bio examples we've ever seen on Twitter, Instagram, Facebook, LinkedIn, and the various websites where you might describe yourself.
Check 'em out, and use them as inspiration when crafting your own.
- Chimamanda Ngozi Adichie: Author
- Chima Mmeje: SEO Content Writer
- DJ Nexus: DJ
- Lena Axelsson: Marriage & Family Therapist
- Mark Levy: Branding Firm Founder
- Audra Simpson: Political Anthropologist
- Marie Mikhail: Professional Recruiter
- Wonbo Woo: Executive Producer
- Chris Burkard: Freelance Photographer
- Lisa Quine: Creative Consultant
- Nancy Twine: Hair Care Founder
- Trinity Mouzon: Wellness Brand Founder
- Alberto Perez: Co-Founder of Zumba Fitness
- Ann Handley: Writer and Marketer
- Rebecca Bollwitt: Writer
- Corey Wainwright: Principal Marketing Manager
- Megan Gilmore: Cookbook Author
- Van Jones: Political Commentator, Author, and Lawyer
- Sarah Haskins: Writer
- Bea Dixon: Feminine Care Founder
1. Chimamanda Ngozi Adichie : Author
Bio platform: personal website.
Chimamanda Ngozi Adichie begins her professional bio with an invitation into her world. In just one sentence, she describes the depth and breadth of her body of work as it has been translated into thirty languages and several publications.
Along with her notable writing career, Chimamanda showcases her speaking career which introduces readers to a well-rounded view of who she is as a professional. From there, her bio seamlessly flows into her recent work and a glimpse into how and where she spends her personal time – the United States and Nigeria.
Finally, Chimamanda’s bio ends with a call to action to read a more detailed biography, giving the reader a choice to read the information available about her life and career.
2. Chime Mmeje : SEO Content Writer
Bio platform: linkedin.
A bio with a hook is sure to keep you reading. Chima Mmeje is a freelance SEO copywriter who’s "extremely good at one thing": helping companies rank for their target keywords.
By leading with a strong hook that aligns with her target audience’s marketing needs, she’s able to keep readers engaged.
In the body of her professional bio, Chima briefly lists her process at a high level, giving her potential clients a bird's-eye view of what they can expect when they book her services.
The simple call to action "Drop a message" in her email inbox is a casual invitation to learn more about her services.
3. DJ Nexus : DJ
Bio platform: facebook.
This New England-based DJ has single-handedly captured the Likes of more than 2,000 people in and beyond Boston, MA. And even if you don't listen to the type of music he produces, it's hard not to listen to his compelling Facebook bio.
For instance, consider his tagline, under "About" — " Quiet during the day. QUITE LOUD at night! " DJ Nexus tells you when he works in an awesome way. I got goosebumps just imagining a dance club he might play his music in.
DJ Nexus links his Facebook account to his personal website , where he has the space to tell the full story of his background. Here's a preview, below:
This is a terrific lesson for professional bios: Customers want to learn about you. Consider how you might also lead your Facebook visitors off your Facebook page and onto your personal website to learn more about who you are.
4. Lena Axelsson : Marriage & Family Therapist
Bio platform: industry website.
When it all comes down to it, your professional bio is no different from any other piece of persuasive copy — no matter where it lives. One of the most common mistakes people make is thinking of it as its own beast, separate from other pieces of writing. If you think about it that way, you're far more likely to write something painfully uninteresting.
When you sit down to write your professional bio and you're watching that cursor blinking on the screen, think about how you would introduce a blog post. You don't just dive right into the meat of the thing, now, do you? No. You start with an introduction.
The best bios are often concise (around 200–300 words), so you don't have a lot of room to play around. But a single sentence that tees your reader up and provides context for the accomplishments that follow could make the rest of your bio that much more persuasive.
Take Lena Axelsson's bio, for instance. She's a marriage and family therapist — a job where empathy and compassion are a big part of the job description. That's why she chooses to open her bio with a great introductory sentence: "When human beings experience trauma or severe life stressors, it is not uncommon for their lives to unravel."
Then, she goes into why she's passionate about her job, how she helps her clients, and how she caters her approach to each patient. The necessary educational information is left for the end after the reader has been hooked.
Your bio doesn't have to be super serious, nor does it have to start with a joke. This bio shows how you can capture your reader's attention by being empathetic and showing how that empathy shapes a valuable professional.
5. Mark Levy : Branding Firm Founder
Mark Levy is a small business owner who's taken a more traditional approach to the professional bio on his website — but in a way that takes care to speak to his intended audience.
What we love about his bio is the way he's set it up: On his business' "About" page, he's listed two biographies, which he's labeled "Mark Levy's Biography #1" and "Mark Levy's Biography #2."
Click here to see the full version .
Like Ann, Mark's given his readers two different options. The first biography is a "short version," which includes a combination of bullet points listing his credentials and a few short paragraphs.
The second is the "long version," which is actually even more interesting than the first one. Why? Because it reads like a story — a compelling one, at that. In fact, it gets really funny at parts.
The second sentence of the bio reads: "He was frightened of public school, loved playing baseball and football, ran home to watch ape films on the 4:30 Movie, listened to The Jam and The Buzzcocks, and read magic trick books."
Here's another excerpt from the middle:
Of course, the fantastic copywriting isn't a surprise, given that this guy wrote several books. But the conversational tone and entertaining copy let his quirky personality (and great writing skills) shine.
6. Audra Simpson : Political Anthropologist
With a classic take on the professional bio, Audra Simpson crafts a brief overview of her career in just a couple of paragraphs. The "why" behind her work is emphasized in the first half of her bio before transitioning to the way she carries out that work in practice.
The second half of her bio combines her bodies of work and the awards she’s won for each from the year 2014 to 2020. This subtle timeline gives readers a picture of her experience in the field of political anthropology without listing her resume in detail.
Audra’s professional bio is an example for those of us with several years of experience to communicate, but a strict word limit to write within.
7. Marie Mikhail : Professional Recruiter
Marie Mikhail checks off nearly every box for what makes an excellent bio. A professional recruiter, she expresses her "passion for recruiting" upfront, in the first sentence, while using that sentence to hook her profile visitors into a brief story of her background.
But there are a lot of recruiters out there, and Marie knows that. So, to differentiate herself, she closes the first paragraph of her bio by explaining that she likes "getting people excited about the things [she's] excited about." It's a well-put value proposition that sets her apart from the rest of the HR industry.
Marie Mikhail finishes off her bio by including a smooth mixture of professional skills, such as her Spanish fluency; and personal interests, such as podcasting and Star Wars (she mentions the latter with just the right amount of humor).
8. Wonbo Woo : Executive Producer
Wonbo Woo is the executive producer of WIRED's video content, and he has several impressive credits to his name. What does this mean for his professional bio? He has to prioritize. With this in mind, Wonbo opens his bio with the most eye-catching details first (if the image below is hard to read, click it to see the full copy).
Not only does Wonbo's bio start strong, but he also takes readers on a suspenseful journey through some of his most harrowing assignments — where he was when news broke and how he responded. You can see this quality below.
9. Chris Burkard : Freelance Photographer
If you're writing your bio but having trouble figuring out how to showcase your accomplishments without boasting, photographer Burkard's LinkedIn bio is a great example for inspiration.
Written in third-person, his bio tells a fluid story, starting with his ultimate mission — "capture stories that inspire humans to consider their relationship with nature" — before diving into more tangible accolades (giving a TED talk, publishing books, etc.).
Best of all, rather than using his bio as an opportunity to brag, he instead ties his talents into how he hopes to help others , writing, "Through social media, Chris strives to share his vision … and inspire [his followers] to explore for themselves."
I wouldn't necessarily be inclined to follow Chris if his bio had simply read "I post beautiful images" … but inspire me to travel? Now that's something I can get behind.
Lastly, he ends on a humble, sweet note, writing "He is happiest with his wife Breanne raising their two sons". Don't be afraid to inject some personal information into your bio — it could help you seem more approachable as a result.
10. Lisa Quine : Creative Consultant
Bio platform: portfolio website.
Although a picture is worth 1,000 words, a portfolio is quite different from a professional bio. While this might present a challenge for creative professionals who specialize in visual art to tell their stories, Lisa Quine quantifies her creativity to give her professional bio balance.
Throughout her bio, you’ll notice the number of murals she’s completed and a brief timeline of her career thus far which helps paint the picture of who she is as a professional.
Lisa’s bio checks the box on nearly all of our recommendations for a great bio. She begins with her full name, her location, and what she does best. From there, she gets creative by appropriately mentioning the brands she’s worked with and highlighting some of her favorite projects. With a third-person approach to the writing, this bio invites the reader behind a metaphorical door to meet Lisa as a professional, traveler, learner, wife, and mother.
11. Nancy Twine : Hair Care Founder
Bio platform: company website.
As Founder and CEO of Briogeo — a popular natural hair care line that's received rave reviews in publications such as Allure and InStyle — there are undoubtedly plenty of accolades Twine could boast about.
But she chooses to start her bio from a humbler place, stating: "Nancy Twine is no newcomer to the beauty-sphere — in fact, she made her first foray into the world of natural product formulation at the ripe age of five."
The rest of her bio similarly focuses on Twine's strengths as someone who's able to take hair care "back to basics". The bio focuses on why Twine made the decision she did to start her company, and what ultimately drives her.
Similarly, you might consider using your personal bio as an opportunity to highlight your bigger purpose or vision. As Twine demonstrates, sometimes it's best to keep it simple and let your message resonate with the right audience.
12. Trinity Mouzon : Wellness Brand Founder
I gravitated towards Mouzon's bio from the first sentence: "I'm obsessed with leveling the playing field." Mouzon effectively grips the reader's attention with this introduction and then dives into some of her impressive accomplishments — including a brand that's now sold at Urban Outfitters and Target.
The language used throughout Mouzon's bio is authentic, real, and honest. Consider, for instance, the beginning of the second paragraph, where she admits, "While building a brand may have looked effortless from the outside, starting a business at age 23 with no resources or funding quickly forced me to realize that early-stage entrepreneurship was anything but transparent."
Ultimately, this bio doesn't just focus on Mouzon's (impressive) background — it also highlights how she can help her readers start and scale their businesses.
By focusing on the reader, Mouzon effectively demonstrates the real power of a good bio: the power to convert newcomers into leads and customers.
13. Alberto "Beto" Perez : Co-Founder of Zumba Fitness
As an avid Zumba fan, I was excited to include this one in the list. Perez styles his LinkedIn bio as a short story, starting with his background as a hard-working teen who held three jobs by age 14.
His bio tells the fun and fascinating origin story of Zumba, in which Perez, an aerobics teacher in Florida at the time, forgot his music for class and used a Latin music cassette tape instead ... "And it was an instant hit!"
His bio continues, "Shortly after he was connected to Alberto Periman and Alberto Aghion and Zumba was officially created ... what started as a dream now has 15 million people in more than 200,000 locations in 186 countries who take Zumba classes every week."
What I like best about this bio is Perez's decision to use the space to tell the story of his business, rather than list out his accomplishments. It provides a more real and colorful introduction to Perez and immediately makes him feel both relatable and inspirational.
Learn how to write your professional bio with more free tips, templates, and inspiring examples.
Let's dive into a few examples of short professional bios next.
14. Ann Handley : Writer and Marketer
If you're a marketer, you've likely heard of Ann Handley. Her list of credentials is lengthy, and if she wanted to, she could go on and on and on about her accomplishments.
But when people list out all their accomplishments in their bios, they risk sounding a little egotistical. Sure, you might impress a handful of people with all those laurels, but many people who read your bio will end up feeling either intimidated or annoyed. Think about it: Is that how you want the majority of your readers to feel when they read your bio?
To minimize the egoism that comes with talking about yourself, think about how you can list out your accomplishments without sounding like you're bragging. Ann does this really well, choosing a tone in her bio that's more approachable.
Best of all, Ann chooses to focus on her readers' challenges and motivations, rather than her own. For instance, she writes, "Ann Handley writes and speaks about how businesses can escape marketing mediocrity to achieve tangible results. >And she will inspire you to do work you're proud of. "
Follow the link and you'll be led to a page dedicated to a fuller bio, which she's divided into two parts: a "short version" (literally a bulleted list of key facts) and a "long version," which includes traditional paragraphs. There's something in there for everyone.
15. Rebecca Bollwitt : Writer
Bio platform: instagram.
Instagram is a notoriously difficult platform on which to write a good bio. Similar to Twitter, you simply don't have room for a professional bio that includes everything about you. And because Instagram is primarily a mobile app, many viewers are reading about you passively on their mobile devices.
Instagram's limited bio space requires you to highlight just your most important qualities, and blogging icon Rebecca Bollwitt does so in her own Instagram bio in an excellent way.
Rebecca's brand name is Miss604 and cleverly uses emojis in her Instagram bio to tell visitors exactly what makes her a valuable content creator. Take a look at the screenshot below:
Starting with a trophy emoji, Miss604 says she's an award-winning blogger. I haven't even looked at her pictures yet and the introduction of her bio has already sucked me in.
The rest of her bio follows suit, breaking up the text with an appropriate emoji and a perfect collection of nouns to tell me who she is as a person. She even links out to her husband's Instagram account after the heart emoji (an adorable addition) and assures her followers that all of her pictures are authentically hers.
Take a lesson from Miss604, and show your personal side. Just because you're branding yourself as a professional doesn't mean you have to take your human being hat off. Often your most personal attributes make for the best professional bio content.
16. Corey Wainwright : Principal Marketing Manager
Bio platform: blog byline.
Corey Wainwright is a Principal Marketing Manager here at HubSpot. She's written content for HubSpot's Marketing Blog for years, and her blog author bio has caught my eye since before I ever started working for HubSpot. (Back then, it started with, "Corey just took a cool vacation.")
What I love most about Corey's bio is that it's a great example of how to deliver information about yourself without taking things too seriously. And in this context, that's totally appropriate.
Despite having several impressive accomplishments under her belt, she simply doesn't like displaying them publicly. So, she prefers making her author bio a little more "light."
Her bio (pictured below) reads, "Corey is a Bruce Springsteen fan who does content marketing, in that order."
It helps that authors' social media accounts are located right below our names and above our pictures. For folks who really do want a list of Corey's credentials, they can click the LinkedIn button to go to her LinkedIn page. (You can read this blog post to learn how to create social media buttons and add them to your website.)
17. Megan Gilmore : Cookbook Author
Bio platform: instagram.
Megan Gilmore is a best-selling cookbook author, and she often posts healthy recipes on her Instagram page to inspire followers' to realize that you don't have to sacrifice taste for the sake of health.
Plus, Gilmore includes a CTA link within her Instagram bio that leads followers to free, ready-to-use recipes. You might be thinking — Why would she do that, since it discourages people from buying her book? But that couldn't be further from the truth.
By giving her followers the chance to try out her recipes, she's slowly turning leads into customers. After I tried a few of her Instagram recipes and loved them, I decided to go ahead and buy her book, knowing I'd like more of what she had to offer.
18. Van Jones : Political Commentator, Author, and Lawyer
Bio platform: twitter.
Someone who’s known for a variety of talents and skills may find it difficult to capture who they are in a professional bio. When limited to just over 100 characters on Twitter, the feat is nearly impossible. But Van Jones effortlessly explains who he is and why it matters to everyone who visits his Twitter profile.
He starts his professional bio with a token of personalization and prioritization of his values. By mentioning that he is a dad first, we recognize what’s important to him in his long list of successes.
As we’ve seen in other bios, sharing who we are outside of work makes us more personable and should find its way into your bio, if possible. Van leaves plenty of room to share a variety of professional experiences in his bio including CEO of REFORM and his 2020 Emmy award.
What’s great about Van’s Twitter bio is his ability to link valuable offerings to his readers. He invites us to check out his latest book and has his website reformalliance.com linked at the top.
19. Sarah Haskins : Writer
When in doubt, a few words go a long way.
Consider, for instance, the funny and impactful bio of Sarah Haskins on her Twitter page, which reads: "writer. bad but enthusiastic dancer."
What more do you need to know?
She doesn't take her bio too seriously and uses the space to highlight one serious accomplishment/skill (writer) and one not-so-impressive skill (bad dancer), to demonstrate her sense of humor and realness.
Particularly for a social media account that already restricts word count, consider how you might showcase your uniqueness in just a few words.
20. Bea Dixon : Feminine Care Founder
Bea Dixon, Founder, and CEO of The Honey Pot Company, efficiently uses her space on her Instagram profile to highlight who she is as a well-rounded human — not just a businesswoman.
For instance, while she highlights her Girl boss attitude with a tiara emoji, she equally calls attention to her fashion interests (Free People), her pets Boss and Sadie, and her love for ramen noodles.
Consider how you might also highlight your interests, hobbies, or passions outside of the 9-to-5. If people are reading your bio, they're interested in getting to know the full you.
- Introduce yourself.
- State what you do.
- Add key skills or areas of expertise.
- Include a personal mission statement
- Celebrate your wins.
- Provide your contact information.
- Show them your personality.
If you're posting a bio on a social media account or sending a quick blurb to a client, you want to keep it short and sweet while showcasing your accomplishments.
To get you started, here are the best practices for writing your short professional bio:
Your introduction is your first impression, so always begin by telling people who you are. You may start with a greeting like, "Hello, my name is" or "Hi! Let me first introduce myself …" when sending your bio as a message.
If you’re writing a bio for an online platform, simply stating your name at the beginning works as well, like the way freelancing entrepreneur Alex Fasulo presents themselves in the first person on their website:
2. State what you do.
Give people an idea of what you do day-to-day, as well as where you work. Your job title is how the people put you into context and consider whether your profession relates to your audience’s industry. So detail the most relevant work you're involved in your short bio like CEO, professor, and author, Angela Duckworth , specifies on her LinkedIn:
Even if you are a freelancer with a broad focus, you can keep it general yet clearly specify the type of contract work you do. If your specialty is writing, your title could be "Freelance Writer," or if it's Help Desk or Information Technology you may state yourself as a "Freelance IT Specialist."
3. Add key skills or areas of expertise.
Especially, if you're sending a bio to a client or potential employer, make sure to highlight the skills that they will find valuable. For instance, if you’re expertise is in social media marketing and content creation like Ivanka Dekoning , make sure you list these skills concisely:
Here Dekoning showcases their experience so potential connections immediately see if they have what they're looking for— and you can show this too.
4. Include a personal mission statement .
What do you hope to achieve through your work? Why do you do what you do? Answering these questions can help give your bio’s mission statement some direction, similar to how Farmer Bea makes their goal to help bees clear to all of their Twitter connections:
5. Celebrate your wins.
Your short bio can be a proud showcase of your accomplishments, so add 1 to 2 personal successes you’ve achieved through your skills or mission. For instance, if you’ve received acclaim from industry leaders in your scope like Art Critic Jerry Saltz , your wins may list as something like:
6. Provide your contact information.
People who visit your profile or receive your message will already know your social media account. But to take business off the app, include your email address, website, or any other professional profiles you’d like them to know about. Political Commentator and Sports Correspondent, Angela Rye , shows a great example of this in her short professional bio on Instagram:
7. Show them your personality.
Don’t be afraid to add a little bit of personal charisma to your short professional bio — because professional doesn’t have to mean plain. Your personality may be best portrayed through:
A joke: "Some mistakes are too much fun to only make once. At least that’s what I learned when I created…"
A mention of a hobby: "I’ll be honest: for me, tennis is life— Go Nadal!"
A fun fact: "Every year I watch 100 new films! I’m a cinephile and love every movie genre."
A few emojis related to your interests: "🎶🤖🎾🎬🎭"
Whichever way you choose to get personal, give people a glimpse into who you are as an individual.
When writing a short bio it can be tempting to try and pack in as much relevant information about yourself as possible — but this isn’t the most effective approach. Instead, focus on including the details that you and your audience care about most and leave out the fluff.
Create Your Own Professional Bio
Prim and proper, relaxed, or studded with accomplishments, your bio is a reflection of your best professional self. Your professional bio will often precede your physical presence. Before people meet you for the first time, they’ll probably read your bio.
Whether you’re creating an about page for your website or social media profile, one thing’s for sure, you’ll want to put your best foot forward with a top-notch professional bio.
Editor's Note: This post was originally published in November 2019 and has been updated for accuracy and comprehensiveness.
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How To Write a Business Bio: Tips and Tricks
Table of Contents
If you could use three words to explain your personality to someone, which words would you use? Maybe all that popped into your head was “I’m a person” or “Need a job.” If so, you’re in the right place. Writing a bio isn’t easy; it’s always a challenge to define yourself in only a few words. But don’t worry–you can do it! Not only is thinking about who you are a great writing exercise, but it’s also a powerful form of personal development. Here are some tips on how to write a business bio.
How to Write a Short Bio
Think about online bios; what comes to mind? Most people think of Facebook, Instagram, Twitter, and Pinterest. Each of these platforms has a place for a short description of yourself, who you are, and what you do. It’s important to make the most of the few lines you’re afforded! You should keep your social media bios short and sweet, and remember to only include things that you’d want a stranger to know about you. This usually consists of your name, your current role, your ultimate goal, and your biggest achievement.
How to Write a Professional Bio
There are many professional sites out there, including AngelList, LinkedIn, and event sites. Each of these has space for a bio or summary section. What’s important to include in a professional bio is a mid-length description of your current role, professional goals, and noteworthy achievements. On LinkedIn especially, professional bios allow for more detail than social media bios. Here’s what you should include:
- First and last name
- Professional tagline or current role
- Personal brand or company
- Professional goals and aspirations
- A few of your most noteworthy achievements
- One fun fact about you (depending on the website)
What to Include in a Bio for Work
If you’re writing a bio for your company’s website, Slack interface, or HR system, you’ll want to share both your personality and your professional expertise. Allow your coworkers to get a glimpse of who you really are!
Anything you would put into a professional bio is also appropriate in a bio for your company. The difference is that in a bio for your company, you don’t need to shy away from personalization with personal details. You can mention a favorite hobby, the last book you read, or a person you look up to. This way, your coworkers can get a sense of who you are even if they haven’t yet worked with you.
What to Include in a Bio for Your Personal Website
If you’ve ever tried to write the “About” section for your personal website, then you know it can be a hassle. After creating a whole website about yourself, it’s time yet again to write a description of who you are.
But don’t worry; your website bio doesn’t need to be too complex. All it requires is context regarding who you are and what you’ve done. A personal website bio is a larger, open space where you can list several accomplishments and explain exactly why they’re important. It’s also nice to add a brief paragraph mentioning who you are outside of work. With this type of bio, it’s wise to add a contact form or email information so that any prospective collaborators, clients, or employers can easily get in touch. If you do include this, remember to add a clear call to action that will convince readers to contact you.
A Bio Template to Use and Customize
Even now, after reading about various types of bios, it can still be challenging to write a business bio. The words might not be flowing just yet, you might not be sure about where and how your professional bio will be used and displayed, or you may feel completely stuck. In any case, this bio template should be helpful, and variations of it can be used on any site.
- Brand or company
- Current position or function
- Overall goals or values
- Top accomplishments/milestones of your career
- Personality/hobbies outside of work
- Contact information
The informative short bio: heather heying’s twitter.
Heather’s Twitter bio describes her career and hobbies while also promoting her book. It also includes links to her professional websites in case any followers wish to contact her or find additional information.
Four Tips for a Great Bio
We’ve given you lots of info on how to write a bio, but that doesn’t make it easy to write about yourself. Remember, even the most confident people can struggle with self-promotion! Luckily, there are a few tips to keep in mind that should be helpful for your “about me” writing.
1. Don’t think too much.
Most bios follow a formula, and that’s totally fine. In the case of most LinkedIn summaries, professional bios, and speaker bios for events, it’s not really necessary to stray from the norm. Simply including an adjective that gives readers a clue about your personality or mentioning a fascinating achievement can make your bio fun and different.
2. Know your worth.
Writing a bio on a huge social media platform can be understandably daunting–there is a crazy amount of people and bios out there already! But don’t fall into the comparison trap. Remember this: You’re the only one who gets to tell your story in this way, and you have inherent value. As long as you remain authentic and sincere, there’s no need to be concerned about anyone else!
3. Feel free to borrow.
We’ll admit it: Bios are often tedious and repetitive. If you discover a structure you like that stands out, then feel free to borrow it! Avoid copying someone’s bio–that’s their story, not yours–but you can absolutely mimic its structure.
4. Get help.
You’re not the only one who is trying to create a bio that stands out from the crowd. Asking friends for feedback or using online grammar software can help you write the perfect business bio and make it one of a kind!
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How to Write a Short Professional Bio (With Templates and Examples)
First impressions count, even online. That’s why your professional bio is one of the most crucial marketing materials you’ll ever write.
Whether it’s on Twitter, LinkedIn, your online portfolio or employer’s website, your professional bio is the first thing people will read to understand who you are and what you do. What you highlight in it will affect how readers perceive you—as a job applicant, public speaker, author, entrepreneur, or whatever it is you do.
In this tutorial, you'll learn how to write a bio for a freelance business website, portfolio, or an employer's website. I'll share some helpful professional bio templates and bio examples that'll make the process even easier. Plus, I'll quickly discuss what to do when using your bio with a resume.
Benefits and Uses of a Short Professional Bio
Short professional bios are gaining more popularity, not only because people’s attention spans are getting shorter but also because more platforms are favoring the shorter format. Twitter, for instance, has a 160 character limit on user bios. Author bylines on many websites are limited to two to three sentences as well, while LinkedIn doesn’t show your whole summary unless the user clicks “ show more. ”
Bios, in general, don’t have a strict word-count, as it depends on the media or platform used. In general, however, a ‘micro bio’ is usually two to three short sentences, similar to those in Twitter and website bylines, while a short bio may have about 100 words or three to five short paragraphs.
Where to Use a Short Professional Bio
- ‘About the author’ section at the back of your book
- LinkedIn summary
- Author byline in your website or guest posts
- Speaker One Sheet
- ‘Meet our Team’ or ‘About us’ page of your employer’s website
The options listed above are where you can use a short professional bio as it's written. But you can also re-purpose or customize your bio for in-person events, such as:
- As an elevator speech on networking events
- When someone introduces you as a speaker for an event
Short professional bios are hard to write because of their importance and word-count limitations. Writing about what makes you worthy of other people’s attention, while making sure you don’t sound pompous is like crossing a tightrope.
While there are many ways to write a bio, from professional to light and humorous, the good ones all follow a similar format that’s easy to follow if you've got all the needed information. Read the step by step instructions and follow along using the short bio template below.
Professional Bio Template A: Corporate Bio for Employees and Applicants
Name is a your job title at Company Name , where Name action verb (e.g. coordinates, leads, trains, develops, or creates) what you do (e.g. videos, books, SaaS programs, or mobile apps), including sub-niche 1 or different task you do , sub-niche 2 , and sub-niche 3.
Name has accomplishment 1 (e.g. worked with big brands such as, exhibits at, won XYZ awards), and accomplishment 2 , among other distinctions in the field. Name helps your target employer’s industry (e.g. marketing agencies, IT companies, or hotels, etc.) to appropriate action verb + goal or problem you can solve because of your professional skills (e.g. for IT support professionals you may write “troubleshoot software and hardware issues to ensure all systems are operational both for your clients and internal employees”).
Name is a hobby 1 , hobby 2 from city or state you live in . Please email your email address or go to your website domain and link to contact Name .
Here’s what this professional bio template looks like filled-in:
“Lorie Smith is a Loan Officer at XYZ Bank, where Lorie processes loan applications from start to finish, including mortgage refinancing and educating clients about their different financing options. Lorie has worked with reputable real estate agencies, including ReMax, Century 21, and Coldwell Banker, among others. Lorie helps homeowners and new buyers secure a loan that suits their budget and goals. You can expect 100% transparency, no horror stories, and nasty surprises when working with Lorie. Lorie is a cat-lover and CMAS diver from Michigan. Please email [email protected] or go to ExampleDomain.com to contact Lorie.”
Professional Bio Template B: For Speakers, Freelancers, and Entrepreneurs
Name is a your professional title who helps your target audience to the problems or goals of your target audience .
Before starting a business or freelance work , Name worked number of years as a relevant job title 1 and a relevant job title 2. After a successful career helping sub-niche or branch of your target market 1 (e.g. fitness trainers, residential leasing agents, make-up artists, aspiring authors) and sub-niche of your target market 2 , Name now appropriate action verb (e.g. trains, coaches, advises) them on how to specific tasks you do for your target market.
Name enjoys hobby 1 and hobby 2.
Name is available for your type of work or output and private consultations. You can reach Name at phone number or email address .
Here’s an example of the corporate bio template in use:
Kate Hendricks is a Freelance Writer and Social Media Manager who helps finance professionals and Fin-tech startups build an audience and get more paying clients online. Before starting a writing business, Kate spent six years as a Bank Teller and Virtual Assistant for financial companies in the U.S. and U.K. After a successful career helping small banks and real estate agencies, Katie now helps them write marketing copy for their products and services. Kate enjoys trying new sports (archery, anyone?) and managing a small property rental business. Kate’s available for marketing and writing projects, as well as private consultations. You can reach Kate at [email protected]
How to Write a Bio
Now we’ll go into detail on how to write a short bio. The two templates above serve only as a framework, so feel free to add or delete some sentences as you see fit. Use the step-by-step instructions below as a general guideline for customizing the short bio templates above, or write one from scratch.
Step 1. Gather Information and Inspiration
Answer the questions below to gather the information you’ll need to customize your professional bio.
Who will read your bio? This depends on when and how it will be used. A bio for a freelance designer’s website should be different than the one used in your employer’s website, even if you've got the same job function in both cases. Your employer won’t appreciate you for soliciting work using their website. Write one bio per target audience.
What does your audience need to know? For employees or job applicants, recruiters will need to know your professional experience, skills, and academic background. For entrepreneurs, this refers to the products or services you offer, and how they make your customer’s lives easier.
What do you want your audience to know? This isn’t directly about your skills, products, or services. It’s about the underlying feelings you evoke in the people working with you. For instance, an accountant’s clients will want to work with someone trustworthy. Trainers, meanwhile, are sought after for their patience and creativity in interacting with students.
What’s in it for your readers? Specify the problem or goal your audience can accomplish with your help.
What’s your story? Tell a story about how you came into your current work to show readers what sets you apart from other professionals. You can also write about your core values or why you’re in that business.
What do you want them to do? State how you prefer readers to contact you.
Gathering all this information before you start writing prevents writer's block. But if that doesn’t work, try searching for bios of people in your industry to get some ideas. Take note of the phrases or words you like, so you can use them later (with some editing) in your own bio.
Step 2. Start with Your Name
Write your name at the start or first sentence of your bio so people will immediately realize what they’re reading.
Step 3. Explain Your Business or Occupation
Just like a cover letter or resume, your business or occupation should be mentioned early on to get the reader’s attention—or give them a chance to stop reading in case you’re not the one they’re looking for.
Your job or business should be clearly explained in the first two sentences of your short professional bio. Don’t leave this to latter paragraphs because it might cause some readers to lose interest.
Some professional bios replace job titles with value proposition statements, which explain the problems you solve for your target market and why people should choose you over your competitors. While it’s attention-grabbing, it may be confusing for some of your readers. For instance, your value proposition might be to increase website traffic organically, but it’s not clear whether you can do that because you’re a Search Engine Optimization (SEO) Specialist or a Content Marketer. Both occupations can increase a website’s traffic, but the reader might be looking for a particular skill set—SEO, blogging, or something else. So, use a value proposition if you want to stand out, but don’t forget to mention your job title. Here are some tips to help:
Step 4. Add Personal Interests and Other Humanizing Details
This is a subtle way to show the reader that you’re a real person. If you've got something in common with your reader or a fascinating hobby, that may prompt more readers to contact you.
Avoid humor, unless you’re absolutely sure that whoever reads your professional bio will appreciate it. This will depend on the media or platform where your bio is published, as well as its intended audience. Avoid sounding too cynical of yourself, as it may come off as fake. Intimate or embarrassing details about yourself should be kept secret, no matter how funny or attention-grabbing it is, as you never know how people might react.
When not traveling, Mark enjoys practicing for marathons, going on hikes, and planning for the next adventure with the wife and kids.
Step 5. Contact Details and Call to Action
End with your contact information and a simple call to action asking people to get in touch with you. Phone numbers are totally optional, but email is a must. Feel free to replace your phone number with a link to your website.
Short bio examples that follow the above guidelines:
Here’s the bio of a Full-stack Engineer :
And the micro bio of an author for his author page on Amazon:
Tips for Writing a Concise Yet Appealing Professional Bio
Even with the guidelines and templates above, writing a professional bio can be quite an undertaking. I know it was for me when I first wrote the about page of my website. Use the writing tips below to write an authentic yet confident-sounding bio that you can be proud of.
1. Get Real
Realize that a professional bio is meant to make you look like a confident and skilled person. You’re not bragging. Just write about who you are and what you can do.
You’re doing a service by telling others what you can do for them. If they need someone with your skills and they find your bio, that’s a win-win. That person will look at you as a solution, not a braggart.
2. Show, Don’t Tell
The same concept applies when writing resumes. Use action verbs and always include quantifiable or specific accomplishments when possible. Instead of claiming you’re a genius developer, write about the groundbreaking programs you created.
3. Short Bios Are Like Movie Trailers
Movie trailers only show the exciting and intriguing scenes of a movie, right? The same goes for a professional bio, especially the short and micro formats. You may have tons of accomplishments in different areas of your career or business, so it’s important to pick the ones that will make your readers “ ooh ” as they read it. Perhaps you’ve been awarded top designer in your company two years in a row, and your work has been featured in a local magazine for artists, as well as several podcasts with a small audience. Leave out the podcasts without brand recognition, and if you really have to, ditch the company award as well. This doesn’t mean that the other accolades aren’t worthy; it’s just that you need to conserve space for other information.
Using Your Short Bio With a Resume
If you're having to submit your professional bio to a website, you may also be asked for a resume--especially if you're being featured or being considered for position.
If this happens to you, your resume needs to be as professional as your short bio. The quickest and easiest way to make sure that your ga-analytics#sendElementsClickEvent">resume makes the right impression is to use a resume template. Here are some ga-analytics#sendElementsClickEvent">top-notch resume templates to consider:
Write and Revise
Professional bios are meant to be updated every now and then. So, don't worry if the first one you write after reading this tutorial isn't as perfect as you hoped it would be. You can always revise your current corporate bio, or write a new one next time someone requests it.
Editorial Note: This content was originally published in 2018. We're sharing it again because our editors have determined that this information is still accurate and relevant.
- Sep 3, 2020
How to Write a Professional Bio, With Examples and Templates
This post last updated on September 3, 2022.
Which three words would you use to describe yourself? Most of us have been asked this question, and many of us have fumbled through it awkwardly.
Coming up with a personal description can be daunting. But there are times when it’s essential - whether we’re updating our LinkedIn profiles, blogging for Medium or creating a business website of our own.
In this post, we’ll go over how to write a bio, step by step. To help guide you, we’ve also included a handy template, along with some professional bio examples for your inspiration. With these resources, you’ll find that writing a bio is much easier than you might think.
What is a bio?
Before you learn how to write a bio, you should have a clear understanding of what it is and why you need it.
In the world of literature, a personal biography can span the length of an entire novel, like Nelson Mandela’s Long Walk to Freedom or Malala Yousafzai’s I Am Malala . In the online world, however, a bio is a short paragraph in which you introduce yourself. Typically, people place bios on the About Us page of their professional website, as well as on their social media pages and other networking platforms.
Depending on your audience and goals, your bio can highlight your personal interests, your professional achievements or a mix of both. Here are some of the elements a bio might include:
Job title or workplace
University degree and other qualifications
Hometown or city of residence
Personal or professional goals
Mission statement and values
Skills and expertise
Interests and hobbies
The goal of writing a bio is to provide people with a snapshot of who you are. This is important for a variety of reasons, whether it’s drawing people toward your personal website or promoting your blog, attracting clients and business partners to your brand, or highlighting your achievements for job interviews.
How to write a short bio
The most effective online bios are both professional and concise. Here’s how to write a short professional bio that suits your website or brand:
State your company or brand name
Explain your professional role
Include professional achievements
Discuss your passions and values
Mention your personal interests
01. Introduce yourself
Begin your bio by stating your first and last name. If you’re writing in the third person, these should be the first two words of the paragraph. This makes your name easy for your audience to identify and remember.
02. State your company or brand name
Think about whether you want your bio to represent yourself on a personal level, or whether you’d like it to come across as more professional. If you have a personal brand or business - for example, a blog, freelance business or eCommerce site - be sure to mention your brand name at the beginning of your bio. Don’t be afraid if the name sounds simple or redundant. It’s perfectly fine, for instance, to say Mary Smith is the founder and CEO of Smith Digital.
Likewise, feel free to mention the name of another company or brand that you work for if you’d like to associate it with your professional accomplishments - e.g., Mary Smith is a consultant at Google and the founder and CEO of Smith Digital.
03. Explain your professional role
Next, briefly explain your current position. This is relevant whether you’re the founder of a company, a high-level specialist or a beginner in your field, and it can be similar to the description you have on your resume. Your website visitors won’t necessarily know what your job involves, so elaborating on your primary responsibilities helps paint a picture of who you are and what you have to offer.
04. Include professional achievements
In addition to explaining what your job entails, highlight milestones that make you stand out. Even if you haven’t won an award or gained external recognition, you can discuss ways in which you’ve contributed to your professional role and touch on new ideas or approaches that you bring to the table.
05. Discuss your passions and values
Once you describe what you do and how you contribute to your role, you’ll need to explain the why . This is one of the most important elements to focus on as you consider how to write a bio.
Think about the values and passions underlying your work, as well as your professional philosophy. What gets you up in the morning? What’s the driving force behind what you do?
You can also think of this part of your professional bio as a kind of mission statement. Perhaps your mission is to serve others, contribute to society, grow your expertise or learn new skills. Whatever your reasons, expanding upon these ideas can help your audience get a better understanding of what truly matters to you.
06. Mention your personal interests
The most effective short bios will not only focus on your professional experience, but will also touch on what you like to do in your spare time. Consider mentioning:
Side projects you’re working on
Transitioning to a more casual discussion of who you are outside of work is a great way to conclude your bio. This will present you as a more well-rounded person while making you relatable for your audience.
Professional bio template
As you go through the steps on how to write a bio, this handy template will help you get started:
Sentence 1: [Name] is a [job title] who [job description].
E.g., Lisa Green is an English teacher who teaches beginning to advanced literature courses for 10th and 11th grade students at Bloomfield High School.
Sentence 2: [Name] believes that [why you do the work you do].
E.g., Lisa believes that written and analytical skills are not only a fundamental part of academic excellence, but are also the building blocks of critical thinking in high school and beyond.
Sentence 3: [Name/pronoun] has [mention your achievements].
E.g., In addition to managing the English curriculum for the school, she runs an after school program where she works one-on-one with students.
Sentence 4: [Name/pronoun] is a [mention any relevant awards, training or honors].
E.g., She has also been nominated Teacher of the Year for two consecutive years.
Sentence 5: [Name/pronoun] holds a [insert degree] in [field of study] from [university].
E.g., Lisa holds a BA in Creative Writing and a Master’s Degree in Teaching from the University of Michigan.
Once you’ve filled in this template, put it all together into a single paragraph to create an initial framework for your professional biography. Note that you can shorten or expand upon this bio according to your unique needs.
How to write a bio, even better
As you write your bio using the professional template above, make sure to keep the following tips in mind:
Keep it concise: Your bio should be sufficiently explanatory, but it should also be short and to the point. A good rule of thumb is to keep each element of your bio - from your job description to your mission statement and hobbies - to about 1-2 sentences. That way, you’ll end up with a brief paragraph that holds your readers’ attention without rambling on.
Consider your audience: The voice and tone you choose for your biography largely depends on your audience and personal goals. If you’re looking for a job and are writing primarily for recruiters, you’ll want to use a serious, professional tone. On the other hand, if you’re creating an Instagram bio , consider using more casual, conversational language that reflects your personality.
Add humor: Relatedly, consider adding humor when appropriate. This is especially valuable if you’ve founded your own business or created your own website , as it can give you a distinct brand identity while helping your audience build a stronger sense of connection with your brand.
Link to your website: When writing a bio for a platform other than your own website - a social media page, another company page, or a guest blog or publication - remember to include a link to your website. This will help you promote your website while highlighting your professionalism and authority.
Adapt for different platforms: You’ll most likely need to adapt the length and writing style of your biography to suit different platforms. For example, you may place a longer bio on your website’s About page and a shorter one on your LinkedIn page. In these cases, use the same main principles for writing a bio while scaling down the most important elements.
By following these tips, you can create a powerful bio that helps you stand out in your field and allows your audience to get to know you better.
How to write a bio in four sentences or less
Really need to create a super short bio? We'd suggest following some of the tips above, just condensing them into less word for a short bio that still makes impact.
But if we really had to choose we'd say focus on - you, your professional role and company. That condenses everything that matters for bio into three sentences. Humor, creativity and uniqueness still all matter just use less words to convey them.
Professional bio examples
Now that you know the basics of writing a professional bio, here are some short bio examples to inspire you. You can use these examples as additional templates for guidance as you craft your own personal biography.
Like the creators of these examples, you can place your bio on your personal or professional website and, later, revise the structure for other online platforms.
01. Bristol Guitar Making School
Of all the professional bio examples, Alex Bishop’s content exudes passion. Strategically placing the bio on the About page of his small business website , he highlights his skills and explains why he finds his work meaningful. In particular, we love his description of why he chose to pursue guitar making:
“My passion as a guitar maker comes from a life-long obsession with making things. From a young age I have always tried to manipulate objects and materials in order to create something entirely different. I find that working with wood is a way for me to connect with nature. The simple act of shaping wood to make something functional or beautiful brings me endless satisfaction.”
He also lists his accomplishments and awards, adding credibility to his business and building trust among prospective clients.
02. Pei Jung Ho
Artist Pei Jung Ho’s brief professional description on her graphic design website is an effective example of a short bio. She concisely highlights her skills and experience, holding the readers’ attention while sticking to the essential details. Notably, she shows why her approach is unique and how it’s rooted in her cultural heritage, helping her stand out from other artists in the field. As she explains:
“Having been an art student for 12 years, I constantly explore various disciplines to broaden my own artistic pursuits, integrating a fine art background with design studies and illustration. My current areas of interest and exploration are my Taiwanese culture, human-centered design, and branding. I begin projects by thoroughly researching and then developing my ideas through creative thinking.”
03. Amanda Shields Interiors
Amanda Shields provides us with another effective bio example on her interior design website. Importantly, she spices up her bio by explaining how home decor aligns with her personal life and why it’s so close to her heart as a mother and entrepreneur:
"After working as a product designer for numerous retailers over the years, and after I had my first child, I decided to take the plunge and start my own home staging business…. Coincidentally, a month later I discovered I was pregnant with my second child. I loved the new challenges I faced as a new entrepreneur and mom and it didn't take long for me to discover that this was my calling…. I felt the need to expand my business and launch Amanda Shields Interiors as its own entity to focus specifically on residential interiors and design."
By placing this content on her website’s About page, she provides potential clients with insights into her expertise and professional experience. She expands upon the choices she made along her career path, strategically making note of her achievements and acquired skills along the way.
Creating a bio for your website
As we’ve noted in the examples above, one of the most strategic places to put your bio is on your website. Whether the goal of your site is to start and promote your business , showcase your design portfolio or display your resume, including a bio gives your audience a glimpse into the person behind your content. It can also kickstart your professional growth . Show the world what you do, how you do it, and why it matters, and people will be drawn to your passion and inspired by your experience.
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A detailed description of an individual's life, professional background, education history, achievements, and skill set
What is a Bio?
A bio is a detailed description of someone’s life, professional background, education history, achievements, and skill set. Unlike a curriculum vitae , a bio presents a person’s life by highlighting important aspects such as their unique skill set, details of their professional experience, notable projects they are involved in, and an analysis of their personality.
The bio should be authoritative, and it should reflect a person’s level of professional experience and achievements. The information should be written in the third person instead of the first person so that it is useful to the intended audience.
A bio can range from a few words to a page, depending on the intended purpose. For example, when you are scheduled to speak at a professional conference, the event organizer may request a short bio that can range from a few words to a paragraph. It acts as a reference when you are being introduced to the audience.
A bio can also range from a single paragraph to a page – especially in professional social networking sites, such as LinkedIn . LinkedIn allows professionals to include as much information in their bio so that it captures all of their professional attributes, such as an introduction of who they are, professional credentials, work experience, list of projects they’ve been involved in, and their professional goals.
- A bio is a summary of a person’s professional background, competency, and expertise in their specific fields.
- A bio is used to show a person’s level of professional experience, accomplishments, and skill set.
- It is used on social media profiles, college applications, job applications, company team pages, or on personal websites.
How to Write a Professional Bio
A professional bio serves as an opportunity for a person to showcase their professional background, competencies , aspirations, and areas of expertise. Professional bios are more detailed than social media bios, which allow users to write a short description of who they are and what they do in one to two lines.
Follow the steps below to write an impactful professional bio:
1. Know your audience
Before writing your bio, you should identify the target audience and the purpose of the bio. The bio serves as the first point of contact with your audience, and you should use it to let the audience know who you are, your competencies, and what you do.
Depending on the target audience, the bio can be formal, personalized, or funny. For example, a bio for a college application should be formal since the intended audience is formal. In contrast, a social media bio can be funny and personal.
2. Write in the third person
When written in the third person, the bio appears objective since it is written from a third-person point of view. The third person is required in a formal setting when you do not need to use a personal tone.
For example, a bio written in the third person should be written as “Smith is a credit analyst in New York” rather than “I am a credit analyst in New York.” Personal bios for an online profile can be written in the first person to create a more personalized tone.
3. Mention your first and last name
When writing a bio, you should assume that the audience does not know anything about you. Your first and last name should be the first two words of the bio to allow your audience to easily identify and associate with you. Mention your preferred official names but avoid nicknames and unofficial names. For example, the names should be indicated as follows:
John Smith – John Smith is a senior credit analyst at ABC Bank in New York.
4. State your current position
The bio should provide information about your current position, whether you are employed or if you are the CEO of your company. You should mention the primary responsibilities associated with your current position.
Also, mention your current employer to help paint a picture of your industry experience. If you are currently out of work, list your previous position with your former employer or your current area of expertise.
5. State at least one professional accomplishment
If you’ve earned awards or professional achievements that are relevant to your field, indicate them in the bio. It lets your audience know your achievements and your impact on other people in the industry. An example of a professional accomplishment can be indicated in the bio as follows:
Smith won the prestigious award for innovation for his monthly column in the Insider Times Magazine.
6. Decide whether to include personal details
When writing a professional bio, it is not mandatory to include personal details, such as hobbies, personal history, favorite TV shows, and unique interests. However, including personal details can help paint you as a well-rounded person and will more likely allow your audience to establish a more personal connection with you. Don’t include personal details that are potentially embarrassing to you or your audience. An example of personal details is as follows:
During the weekends, Smith spends his time tending to his garden or hiking with his wife and two daughters.
John Smith is a senior credit analyst at ABC Bank with over a decade of experience in risk analysis for banks and other lending institutions. He holds a Bachelor of Science degree in business administration from the State University of California. Smith is credited with creating a unit in ABC Bank to counteract cyber fraud in the credit department.
He is the organizer of the Annual Credit Risk Trends conference in New York, which brings together professionals from across the United States to discuss credit risk analysis, using technology to manage risk, and how banks can better position themselves to deal with emerging credit risk issues.
At work, Smith developed an internal stress management guide to help employees manage stress and work pressure effectively. During the weekend, he likes to go hunting with his dog Bingo or preparing grilled delicacies in his backyard.
CFI is the official provider of the global Commercial Banking & Credit Analyst (CBCA)™ certification program, designed to help anyone become a world-class financial analyst. To keep advancing your career, the additional CFI resources below will be useful:
- Curriculum Vitae vs. Resume
- Internship Cover Letter
- Free Resume Templates
- Interactive Career Map
- See all career resources
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How to Write a Professional Bio for Any Situation—Without the Stress
Hot jobs on the muse.
How many times have you sat in front of a blank screen staring at the pesky cursor, wondering why it’s so hard to write about yourself? I’ll bet it’s more than once. Contemplating who you are as a human being is an exercise in mental (or existential?) gymnastics. And if you’re trying to write a professional bio, you’re trying to distill who you are and what you do in a way that’s compelling to recruiters, hiring managers, colleagues, potential clients, and other contacts all at once—so it can feel ramped up to Simone-Biles-floor-routine-difficulty levels.
SEARCH OPEN JOBS ON THE MUSE! See who’s hiring here , and you can even filter your search by benefits, company size, remote opportunities, and more. Then, sign up for our newsletter and we’ll deliver advice on landing the job right to you.
Your professional bio is, arguably, the most important text you’ll ever write about yourself. It’s the first introduction to who you are, what you do, and what you’re interested in—whether it’s for a social media platform, a personal website , or company team page. What you choose to highlight may play a role in others deciding to follow you, call you in for an interview, or invite you to participate in an event. It’s an opportunity for you to—in a few lines—showcase your work, competence, and areas of expertise. So you’d better stick the landing.
But don’t worry too much: You don’t have to be the Simone Biles of LinkedIn to write a professional bio. We’ve gathered the steps, template, examples, and bonus tips you’ll need to write a bio for any occasion.
How to get started on your professional bio
We’ll get to the good stuff shortly (read: the template and examples), but before you put pen to paper or fingers to keyboard, there are a few things you should know—about yourself.
Your bio shouldn’t be a laundry list of accomplishments, but a window into the person behind the accolades. You’re more than your most recent position (especially if you have a trendy startup title; I’m looking at you, ninjas and rock stars), so think about the strengths that make you good at what you do and the qualities that make you unique. These are what you want the person reading your bio to come away knowing.
If you’re drawing a blank, try to answer these questions before you start writing:
- How have you personally helped your company, department, or clients?
- Which of your accomplishments would be most impressive to your entry-level self?
- What makes you most valuable in your role?
- What’s one thing not in your job description that relates to why you’re so successful? Maybe you want to include a line about volunteering, about writing in your free time, or about a previous role.
- Why do you do what you do? What do you believe about your field that drives you to do the work you do each day?
Once you’ve got all that down, you’re ready to get it into your professional bio.
Professional bio template
The template below is designed to help you write a “master” professional bio that you can then tweak for different situations. This template is meant to offer you a general framework only—if you find that you need to add an extra couple of sentences or determine that a section we’ve included doesn’t feel relevant to how you wish to present yourself, feel free to tweak it.
[Name] is a [role] who [how you help clients, customers, or your employer] by [something unique about your process or output]. [First name] [knows/believes] [what you know/believe about the work you do].
[First name] has [landed/secured/garnered/worked at/supported/mastered] [insert your most compelling experiences, accomplishments, and skills]. Currently [he/she/they] is/are [working toward/studying/planning to] [your next professional goal or some way you’re developing as a professional].
[First name] is [trained/certified/awarded] in [relevant trainings, awards, honors, etc]. [First name] holds a [ degree] in [area of study] from [University].
When [he/she/they] is not [brief phrase that describes what you do], [First Name] [can be found/enjoys] [brief description of compelling interests or hobbies you’d like to share].
Here’s an example of how this template could look filled in:
Matthew Chang is a social media manager who excels at creating campaigns and posts for nonprofits that make followers take action by combining strong writing and design with insights about the org’s audience. Matthew believes that the right post, seen at the right time, can inspire people who believe in a nonprofit’s mission to help the causes they care about and ultimately allow that org to make a bigger impact.
Matthew has driven more than 10,000 social-influenced donations to three different nonprofits, with over $200,000 raised for important causes. Currently they’re working with GoodBoyGirl dog rescue to inspire not only donations, but also pet adoptions through Instagram, Facebook, and TikTok posts. (Matthew is always happy to share pictures of dogs they’ve helped find forever homes!)
Matthew holds a HubSpot Social Media Certification, and has taken several graphic design courses through The New School. They hold a bachelor’s degree from UCLA where they double majored in marketing and English.
When they’re not crafting social media campaigns, Matthew can be found biking around the city with their chihuahua Kyra on their back (don’t worry, the pup has a tiny helmet!) or taking in a Broadway show.
How to adapt your bio for different situations
Now that you have your “master professional bio,” you’ll want to tweak it for different situations.
For each iteration of your bio, imagine a specific reader and what they’d want to know about you, and then write for them. For instance, let’s say you’re on an alumni panel for your college. Student attendees will want to know what they should be doing now to get the career you have. In this case, your bio should reflect less of your day-to-day work responsibilities and more of the past campus activities, classes, and early-career internships and jobs that led you to where you are.
We’ve outlined specific advice for some of the most common scenarios where you’ll need to write a professional bio below—along with examples.
1. Your LinkedIn summary
Start by identifying how you use—or would like to use— LinkedIn . Are you content with your job, but looking to expand your network? Are you trying to attract recruiters?
Whatever you’re seeking, your LinkedIn summary should support your activity on the site; a profile focused on networking within the industry will read differently than that of someone aggressively hunting for a new job. Once you’ve identified your purpose, it will be much easier to tweak the above template for your LinkedIn summary. You’ll still want to lead with your position and other info from the first paragraph of the bio template. Then move onto whatever skills or accomplishments are most relevant to your LinkedIn goals. Last, share those goals.
Here’s an example of a LinkedIn summary that follows this strategy:
As a field sales manager with over eight years of experience driving market share growth in designated territories, I have mastered the ins and outs of pharmaceutical sales and territorial prospecting. After honing and executing these specialties to reach numerous company goals, I was honored with an invitation to join the National Marketing Council. Now, I spend the majority of my time brainstorming sales strategies and connecting with other industry professionals who are interested in talking shop.
You can always add supporting content on either side of this skeleton paragraph, such as a personal anecdote, previous positions, or a mission statement. If you need a bit more inspiration, look to your recommendations for outside opinions on what makes you special.
Read More: 5 Templates That’ll Make Writing the Perfect LinkedIn Summary a Total Breeze
2. Your Twitter bio
Even a snappy, 160-character bio can help set you apart. To write a great bio for social media, grab the first two sentences of the bio we just drafted. We’ve crammed a lot of great info in there: who you are, what you do, who you do it for, how you do it, and what you believe about the work you do. Then make sure you’re stating it as succinctly as possible. Finally, squeeze in your pizazz. Key word: squeeze. Don’t focus on unrelated quirks or superfluous details.
Software engineering whiz @Belly spreading nuggets of coding gold related to mobile applications. 8-year member of @IEEEorg, aspiring member of The Avengers.
If you’re looking to create a more serious social presence, though, you may choose to leave out the pizazz while including all the same important info:
Proud 8-year member of @IEEEorg and lead software engineer @Belly. Passionate about innovations in coding and mobile applications.
3. Your company website blurb
A bio for your company website (like on a team or staff page) is where you can opt out of some standard details, such as your title, in favor of things that distinguish you as a pro (or a person). After all, anyone reading this knows where you work and your job title will likely be listed by default. So you can use the second and third paragraph of the template to craft a bio focused on what makes you unique.
Margot has exceeded every Clarabridge sales goal by at least 84%, which landed her in the top CEM-seller spot and prepared her for the challenging position of strategizing sales tactics for the National Association of Sales Professionals. Her keen and innovative insights in the areas of forecasting and sales force development have enabled Clarabridge to emerge as a national leader, with a sharp and qualified team in tow to maintain the standard she helped set.
If that’s too formal for the culture of your office, and all your colleagues mention their favorite food trucks, you can aim for a 50-50 split between the professional and personal—or whatever balance suits the company’s brand.
Margot tops the sales charts at Clarabridge. In fact, she’s beat every goal by at least 84% without ever missing a practice as the coach of her son’s (undefeated) soccer team. Fueled by loaded nachos, she landed the top CEM-seller spot and took on a position brainstorming sales tactics for the National Association of Sales Professionals. Not only is she a pro when it comes to forecasting and sales force development, but she can also advise a team on where to find the best free events in the city on any given weekend.
4. Your personal website or portfolio “About Me” page
Here’s where you want to lay it all on your audience. You can use as much of the bio you wrote from the template above as you see fit and feel free to expand on whatever sections you’d like. Craft your “About Me” page so potential partners or employers understand what you can do for them and why you’re the person they should hire .
Chad Wilborn takes complex technical ideas and distills them into user-friendly visuals to improve digital marketing campaigns for companies along the West Coast. He has an education in traditional advertising and a background loaded with marketing and graphic design projects, centered around modernizing the consumer experience. Chad’s portfolio demonstrates his ability to capitalize on every pixel for the overall benefit of startups or established enterprises trying to reach consumers. His services have won multiple design and branding awards, and he is excited to help add your company to his list of successes.
But don’t forget your brand ! If you want to showcase yourself in a more unique or quirky light, opt for a first-person version with more light-hearted language.
I am a modern magician, except I transform complicated technical ideas into user-friendly images before the eyes of your company’s customers. I believe in telling relatable stories through graphics, so I studied the basics of traditional advertising before working my magic on corporate marketing projects for companies along the West Coast. My portfolio showcases a lineup of my most recent tricks, which range from visual startup campaigns to Fortune 500 projects—each of which have won design and branding awards. I’m always ready for new design opportunities and have plenty of room up my sleeve for a few more award-winning performances.
A few more tips
Keep these in mind as you write your professional bio, no matter where it’s going to end up:
- Know your limits: Just as your resume is best when it fits on one or two pages, your bio likely also requires a certain length. Whether it’s two sentences, two paragraphs, or 160 characters, respect the limit or risk it being arbitrarily chopped down.
- Avoid jargon and buzzwords: When you spend nearly a third of your life at work, it’s easy to forget that the rest of the world doesn’t speak your industry’s (or company’s) language. Use your bio to share facts and impact in terms everyone will understand.
- Use your own voice: Write about what you know best and write the way that you talk. If your bio readers ever meet you in person, they should feel as if they already know you.
- Write more than one draft: Don’t just throw something together and send it off. Write it, sleep on it, then come back to it and ask: “Would I want to meet me?” Or better yet: “Would I want to hire or work with me?”
- Don’t forget to update your bio: Your bio should evolve as you do. If you start looking for jobs in different industries, have a new and exciting accomplishment to note, or just feel ready for a refresh, go for it. Now that you’ve got this draft down, it’ll be easy to rework your professional bio.
Alex Honeysett , Adrian J. Hopkins , and Regina Borsellino also contributed writing, reporting, and/or advice to this article.
- Jul 13, 2022
How to Write a Stand-Out Professional Bio (with Examples)
Not good at writing about yourself? Follow these handy tips!
Careers Coach and Writer
If you’ve reached the point in your life where you’re applying for jobs and making headway in your career, networking online, or setting up a business, the chances are, you’ve needed to write a professional biography. This can be a daunting task. Writing about ourselves and focusing on our strengths doesn’t always come easy, and neither does making it captivating enough to draw in the reader.
Take a look through our article on how to write a professional bio, with top tips for what to include and detailed examples for inspiration.
What is a professional bio
A professional bio is a short introduction or summary about you and what you can offer. Its purpose is to sell you as a professiona l in whatever capacity you are using it for. Typically, you can use a bio at the start of your CV , you can have a detailed bio on a LinkedIn profile , and you can present a bio to clients, employers or customers.
For your bio to be effective, it needs to be written in a way that draws in the reader, giving them all the information they need to know about you in a professional capacity, in a way that is engaging, clear and genuine. Think of it as your sales pitch.
You can be creative or stick to a traditional structure for your bio, but there are certain things that you may want to include:
- Current job title
- Educational attainment
- Relevant certifications
- Area of specialism
- Skills and experience
- Previous career background
How to write a professional bio
Knowing what you need to include is one thing, but writing it can still be tricky. It has to be catchy so that the reader wants to continue to the end, and it has to give all the information needed to do you and your professional standing justice. It is a snapshot of you and your career, so you want to make sure you come across professional and qualified but also demonstrate how you stand out.
Here are some tips to help.
Give an introduction
Start your personal biography with an introduction to who you are. You can include your name and what you do currently, or a summary of your most recent years of experience. If you have a business you are representing, this can also be stated here as part of the introduction. Starting with an introduction is impactful and personal and sets the scene.
Highlight your experience
As well as introducing yourself in terms of what you do, you will do well to include some details about your current role or business, along with previous experience that brought you to this point. Think about your responsibilities, what you’re best known for, and how you got to the position you are currently in.
Avoid using phrases like “trying to” or “attempting to”, as this makes it sound like you’re not achieving the things you’re aiming for. Go with something more powerful, as you are doing it (and doing it well!)
Focus on achievements
What you do on a day-to-day basis is important, but your bio needs to show what you personally have to offer. Think about what makes you stand out, such as any awards, commendations, or anything with great results that you have contributed to personally. These need to be a focus of your bio. For example, think about using percentages to show increase in revenue, numbers to demonstrate how many people you managed or secured at an event or naming (and linking to) publications that you were mentioned in.
Show your personality
Why is what you do important to you? Why are you passionate about it? If relevant, talk about your views and mission within your field and why you love what you do. Injecting a bit of personality into your bio will help readers to relate to you and understand your goals and commitments.
Keep it short
Professional bios don’t need to be — and shouldn’t be — long. They are a snapshot of you and your career, in the context of what you’re using the bio for. Your résumé, the rest of your LinkedIn profile, website, or any further documents can add further details that don’t need to be covered in your bio. A bios length will vary depending on what you’re using it for. A résumé bio should be short, just a few sentences, whereas a LinkedIn bio can be up to 2000 characters. Generally, a business bio is expected to be around 300–500 words.
Keep it relevant
Your bio needs to be entirely relevant to whatever you’re using it for. If you are applying for a job and your bio is on your résumé, it needs to clearly outline who you are, your most relevant skills and experience, and what you’re looking to do. If your bio is to be used to show your membership to a professional organization, you need to be highlighting experience, credentials and job titles relating to that. Don’t be tempted to include everything. You are looking to show your professionalism in a certain area.
Break up the text
You want your bio to be easy to read, so break up text into short paragraphs or use bullets if you are listing skills or achievements where necessary. Short paragraphs are easier to scan and easier to take in than large bodies of text. A large paragraph can be offputting and means your bio is less likely to be read.
Tell a story
Professional bios can be boring. You don’t want that. You actually want people to read yours, so write it in a way that speaks to the reader. Rather than a stale list of achievements and a list of past positions, weave a story. Talk about where you are, how you got there, why you love what you do and why you’re so good at it but do it in a way that is engaging. People love stories and it will also help them to relate to you.
While telling stories is good, don’t make it an essay. Keep it short and sweet.
What can you offer
It’s very tempting to think about what you are looking for when you are applying for a job, or membership in an organization. Talk about your career goals and ambitions, yes, but don’t forget to make it very clear what you can offer. A future employer or customer wants to know why they should pick you, rather than what you hope to gain.
Call to action
Depending on what the bio is being used for, you may want to include a call to action. This works especially well with a professional bio on LinkedIn or a website. The call to action could be to join a mailing list, visit your website or give you a call.
Taking note of all the advice above, here are some examples of how you can construct a short professional bio. These are bios are particularly suitable for a résumé, the by-line of a guest article or a short bio on a website.
I first became interested in engineering at a young age, when I became fascinated with the mechanisms of toys and vehicles. This passion continued as I progressed through education and realized that I could study engineering and make a career out of it. Following my BA in mechanical engineering, I went on to complete a MEng and began my career with [company name] where I quickly progressed from intern to regional manager, winning employer of the year in 2021.
With 15 years of experience working in business development for successful start-ups, including [company name] and [company name], I set up [your company/business name] to incorporate my business knowledge and experience of bringing products successfully to market, with my passion for cooking. Since 2019, I have grown the business to trade in three countries, employing 50 members of staff and increasing revenue year on year by 15 percent.
With strong leadership skills, a growth mindset and a genuine interest in the industry I trade in, I have big growth plans for 2022, including new product lines, market expansion and some exciting collaborations.
My name is [your name] and I am a marketing assistant with experience in the corporate, creative and fashion industry. I completed my bachelor’s degree in business administration in 2019 with a distinction and have since completed internships and placements with [company name(s)], building my experience in events and the corporate environment.
I am skilled at building relationships with clients and using my creativity to contribute to effective marketing strategies, including the [campaign name] campaign for [company name]. I am passionate about learning and outside of formal education; I have taken a number of online courses including digital marketing, marketing and branding and influencer marketing to level up my skills.
Done right, a professional bio can be an effective tool for getting you noticed, to help you advance in your career and to outline exactly what you’re good at and what you stand for. However, it isn’t as simple as just listing your credentials. You need to make yourself stand out by creating a bio that is readable, human, relatable, and that sells you for all your relevant skills and experience.
Take time to think about your audience, what they need to know about you, and don’t be shy about including your big achievements and the experience that sets you apart.
Do you struggle writing about yourself and your achievements? Did you find this helpful? Let us know in the comments below!
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How to write a company bio? 20 company bio examples for inspiration
Table of contents
You know that crucial writing task you’ve been putting off for way too long? The one where you have to write a short bio about your company, its values, and its mission statement...
You may think, "Ugh — why is everyone asking me to do something I hate so much?!" Well… we all have our own pet peeves, but this one is pretty important.
Whether you’re starting a new business, applying for a loan, or saying hello to a customer for the first time, having a polished company bio can help bring your story to life. And that's why you need to look at the best bio examples for inspiration.
So what makes a company bio that good?
The answer depends on the kind of business you have, the tone you’re trying to set, and what you want to accomplish.
Sure, you need to keep it concise and spell out who your team is and what you do. But you also need to give context and make sure your bio reflects the day-to-day culture and values of your company.
In other words, writing a business bio isn’t just a writing task. It’s an exercise in thoughtful storytelling.
Your company bio will help define who you are as an organization and who you want to be. That being said, the stakes are high, and the pressure is on! But no need to worry; we’re here to help.
Writing a company bio can feel like more trouble than it’s worth, but it doesn’t have to. Keep reading to discover a complete guide to business bios with 20 company bio examples. And a secret trick to writing a bio for business in seconds!
Table of Contents
What is a company bio.
Companies are starting to ditch the usual boring press release and sizzle-stat press kit. Instead, they are creating more engaging bios that help potential customers understand why they should care about their company. These new, exciting bios are commonly referred to as a company bio or "About Us" page on websites.
A company bio is a brief, informative summary of your company's history, present profile, achievements, and mission. It gives potential customers or clients a quick overview of what your business is all about.
You can use your business bio on your website and in other marketing materials, such as brochures and business cards. A well-written company bio can not only help you attract new customers and partners but can also boost your search engine ranking. These kinds of bios are more on the professional side, so make sure to look for some professional bio examples first while writing a bio for your brand.
The content in your business bios can provide potential customers with an introduction to who your business is, what you sell and why you’re different. It can help answer essential questions customers have while forming an opinion (or purchasing decision!).
Additionally, it can build trust and credibility, create a compelling value proposition and help create a personal connection. These are all key elements in helping your business stand out and become successful.
Benefits of a company bio
Your brand message and story are powerful assets. After all, they are two of the top reasons customers choose to stick with your company.
Businesses rarely make decisions using cold, hard facts alone — a company’s story and message often influence a purchase decision as much as its products and services.
But don’t overlook the importance of a good company bio. Your bio is the “hook” that can turn a casual website visitor into a devoted customer — making sure it’s present and written in an engaging way, then, is critical. Here's why a business bio is helpful for your brand:
- First impression on the customers : This is one of the first things people will look at when they're trying to learn more about your business, and the first impression is the last impression. So engaging first impressions can boost your business .
- Build trust with the customers : A company bio is also a great opportunity to show off your personality and build trust with potential customers. by including proper reviews and testimonials, you can easily improve your credibility.
- Boost your SEO and revenue : Including all relevant keywords and information in your company's bio will help Google and other search engines understand what your company is all about. Your revenue will increase as more search results are displayed.
- Help in the alignment of same-value customers : In today's climate, consumers are savvier than ever before. They're interested in buying from brands that share the same values as them, whether it's a commitment to sustainability or a focus on social responsibility.
- Stand out of competition : Today, there is so much competition, but your company bio helps you to explain why your company is unique. It highlights your unique selling proposition.
The 5 things you need to include in a company bio
Company bios might seem like a no-brainer. But believe it or not, crafting a great company bio requires more than just throwing together a few sentences introducing your business.
In truth, it’s a valuable piece of copy that can play a major role in your brand’s narrative — and even boost your sales.
Creating an eye-catching and magnetic bio for a business is an art form. Here are the five elements to include in your copy:
1. Your unique story: What makes your company special? What's your backstory? Why did you start this business? Your potential customers will want to know, so make sure to include it in your bio.
2. Your team : Who are the people behind your company? Introduce your team and tell us a little bit about them. Customers like to know who they're doing business with, so this is an important part of your bio.
3. Your products and services: What do you offer? Be sure to include a brief description of your products and services, so potential customers know what you have to offer. You can also include some reviews and testimonials to improve your credibility.
4. Your brand values: What are your company's core values? What do you believe in? Be sure to include this in your bio so potential customers know what they can expect from doing business with you. This is your chance to go beyond a transactional relationship with your customers and speak to the meaningful impact you’re making in the world.
5. Your contact information: Make it easy for potential customers to get in touch with you by including your contact information in your bio. You can also create a call-to-action to increase your conversions.
How to write a company bio?
When writing a company bio, it's important to focus on the unique aspects of the company. What sets the company apart from others in the industry? What are the company's core values, and how do they guide everything the company does?
One way to make the company bio more interesting is to focus on a single point.
For example, instead of listing all the products the company sells, focus on one key product and how it has helped the company succeed. Or, instead of discussing the company's history, write about how the company has helped its employees and customers grow and succeed.
By concentrating on a single point, you can make the company bio more interesting and unique.
Here are a few tips to make your business bios stand out:
Know your Audience
Before you start writing your company bio, it's important to understand who will be reading it. Will it be potential customers? Investors? The media?
Once you know your audience, you can start to understand what they expect from you. What information are they looking for? What do they want to know about your company?
Once you have a good understanding of your readers, you can start to craft an interesting, tailor-made company bio for your target market to help you connect with them quicker and develop long-lasting relationships, making it more likely that they will choose you over a competitor.
For example, If you are writing a company bio for a potential customer, you will want to focus on your company's history, your product, and your service. On the other hand, if you are writing a company bio for a potential investor, you will want to focus on your company's financials, your business model, and your competitive landscape.
There's a lot to consider when getting to know your audience. To start, think about:
- Their basic demographic information like age and location.
- Then, consider their interests, their professional goals, and desires.
- What challenges are they facing?
- Also, analyze their buying habits and their preferred channels for receiving information.
- Plus, their level of engagement with your brand.
The more you know about your audience, the better you can target your marketing efforts to meet their needs.
Focus on what makes your company or product different
Differentiating yourself from the competition should always be a top priority when figuring out how to promote yourself.
But your message doesn't have to be complex or try to be something it's not. You should strive for authenticity, something that feels natural and in line with your mission or product.
Put yourself in the shoes of your customer. What do they expect from you that’s different from other businesses that offer similar goods or services?
Answering this will help you determine what makes you stand out and give you a strong foundation for crafting any type of marketing outreach, whether it's on social or digital.
Here are a few key points to keep in mind:
Why did you start this company : Highlight which pain points of the users or customers you identified to start your company and how your company or product is solving their specific problems.
When did you start your company: If your company was a pioneer in any particular field and did a lot of research and development work, and you are a leader in that field, then a number of years of experience will also be a key highlight feature.
Who started your company: If the founder of your company is a well-known personality, then highlighting him will also boost your uniqueness. Take advantage of your founder's personal brand.
How do your products or services differ from those of your competitors? Highlight which of your products or services are most wanted in the market and what unique values they are providing. Be sure to emphasize what makes your business or product unique. Is it a cutting-edge product or service? Are you consistently striving to provide superior customer service in your industry compared to competitors?
Customer praises for your past work : If you have good testimonials and reviews to showcase, don't shy away. Put it all out there! This helps build trust and credibility for your brand in the market.
Next, be sure to focus on your team. Who are the people behind your company, and what are their stories? This is what will humanize your company and make it relatable. You can include details about them as:
“We are proud to have a team of highly skilled and dedicated professionals who are passionate about what they do. Meet our team:
Our CEO, Mark, is a visionary leader with a passion for innovation. He has a proven track record of success in the tech industry, and he is committed to making our company the best it can be.
Our CTO, Sarah, is a world-renowned expert in her field. She has developed groundbreaking technology that is changing the way businesses operate.
Our Head of Marketing, Tina, is a creative force to be reckoned with. She has a deep understanding of the customer journey and knows how to craft powerful marketing campaigns that drive results.
Our Head of Sales, John, is a seasoned sales professional with a passion for helping businesses grow. He has a deep understanding of the market and knows how to close deals.
We are proud to have such a talented and dedicated team. We are confident that we can provide the best possible products and services to our customers.”
Your company's mission
Finally, end with a statement that resonates with your audience. A mission statement is an important document that can help guide your business decisions. Not sure where to start? Here are a few tips:
First, think about what you want your business to be known for. What are your core values? What do you want to achieve? Answering these questions will help you create a mission statement that is authentic and unique to your business.
Next, keep it short and sweet. A mission statement should be concise and easy to remember. It's not a place to list everything you want to do or achieve.
Finally, make sure it's realistic. Your mission statement should be achievable. It should also be inspiring and motivating, so don't hesitate to get creative!
Now that you know a few tips for creating a mission statement, it's time to get started. Just remember to be authentic, concise, and realistic, and you'll be well on your way to creating a statement that reflects your business and what you hope to achieve.
After all, you want your audience to remember your company bio - not fall asleep reading it!
Whether you're starting from scratch or revamping your existing company bio, Writesonic can help.
The best places to display your company bio
Since your company bio is a major element of the storytelling involved in your branding process —not to mention a common point of reference for current and future customers, you need to make sure that it's easily accessible online.
But there are other places on the web where you can display your bio in addition to your website - having your bio on sites like LinkedIn, Facebook, Twitter, and beyond gives you more opportunities to connect with customers, job seekers, and partners.
Your company bio should also be available on public review sites like Yelp and Google Reviews, not just on your own website.
Creating a positive first impression of your enterprise is critical, so make sure customers have access to your company bio whether they visit your website or any other web property.
Especially on social media, it’s important to get to the point quickly and make sure your message stands out amongst the clutter. Here are a few things you need to keep in mind while writing company bios for different online platforms:
Business bio on Twitter
A company bio on Twitter is like a handshake: it's the first impression potential customers have of you and your brand. A well-crafted company bio on Twitter establishes credibility and trust. You can highlight your unique selling points, features, customer reviews, and ratings.
Another benefit? Twitter is an incredibly powerful tool for marketers, allowing them to expand their reach, build an engaged community, and increase their brand's visibility. Having a robust company bio on your Twitter profile is key to making sure each post captures the attention of potential customers.
So, while a company bio on Twitter may seem like a small detail, it's actually an incredibly important piece of the puzzle. It speaks to the heart of your customer and has the power to inspire action.
That's why it's so important to take the time to craft an informative and charming company bio that stands apart from the competition. Here are some tips to help you create one:
• Your style should be consistent with your company's brand and image.
• Use emojis and hashtags to spruce up the presentation.
• Don't write long rambling sentences or cram them with too many hashtags. It's wiser to focus on a few keywords that explain what your company is about.
• Mention the main location of the company and any awards or recognitions you have won.
• Try to be creative and fun! Sometimes, this is best done with a joke or an uncommon phrase. For example, if you are a marketing firm, you could say something like, "We specialize in launching rockets 🚀 to success!"
• Use your bio to establish your company’s expertise. Whether you’re a startup or an industry leader, establish your authority by discussing what sets you apart from the competition.
At the end of the day, people remember companies that tell a good story. Rather than simply listing facts, use your Twitter bio to capture the emotion behind your company. When done correctly, your company will be the talk of the town.
Business bio on Instagram
An Instagram bio is more than just 150 characters words. It’s the window into your business’s or brand’s soul. You want potential customers and partners to see you for who you really are, so don’t be afraid to be creative and show off your culture and values.
Working on your company’s Instagram bio doesn’t have to be a chore. In fact, it can be a fun way to show off your culture and make your business stand out from the pack. Plus, if you play your cards right, you might even make a few sales along the way.
If you need to write a good company bio for Instagram, here are some tips:
• Keep it snappy. A bio is not a place to wax poetic about your capabilities. Be punchy, funny, and clever.
• Make it visually appealing. People respond to images more than words. Use emoticons to amuse your followers and show off your spirit and values.
• Spill the beans. Let people in on what your business is all about. Share your story, mission, perspectives, successes, and wins.
• Focus on what makes your company unique. This could include your company's mission, values, awards, or even customer testimonials.
• Be sure to include keywords related to your industry so that potential customers can quickly and easily find your page.
• Finally, make sure to include a link to your website. This way, potential customers can learn more about your company or make a purchase without leaving the app.
And remember, different companies need different bios. What works for one may not work for another. Think about who your audience is and tailor your bios accordingly.
Business bio on LinkedIn
Ah, the famous LinkedIn Profile. A resume that's designed to revive interest in your career and create new opportunities. Get it wrong, and you end up with a profile that looks like a boring list.
This platform offers you a chance to write more in your company bio section as compared to other social media platforms. With a 2000-character limit, you can freely experiment.
Here are a few important points to keep in mind while writing a business bio for LinkedIn:
• Your bio should tell a story. Your education, job history, and professional certifications provide the backdrop, but your story is much more than facts. Sure, include your experience and expertise, but focus on how it all ties in with the next job or project you want to pursue.
• Make sure you include a few unique elements. This is where you share the quirky aspects of yourself and your personality. Be sure to make your headline memorable, meaningful, and fun.
• Balance the tone of your bio between professional (take it seriously) and lighthearted (you can still have fun).
• Showcase your strengths and accomplishments while also presenting yourself as someone others would genuinely want to work with.
When in doubt, consider asking a colleague or a friend to look over your profile. Having someone else take a look might be just the freshening up you need.
Remember, this cyber-resume is your chance to present yourself and make that ideal connection confidently. It's an impressive document, so give it its due attention.
Business Bio on the website
Writing a good company bio could make all the difference between gaining the trust of website visitors and getting lost in cyberspace. A good company bio should have four essential elements: personality, facts, story, and language.
When writing your company bio, inject personality. Ask yourself what makes your company unique and shine that through in your bio. Is it a family-run business? Do you have an uplifting story of success? Have you achieved an award? Mention it in the bio.
Don't forget to mention the facts either; include the year your company was founded, what sector you work in, and what you specialize in. Your viewpoint and business ethos should also be made clear.
Your story should be something that resonates with people enough for them to remember your company and make them want to work with you. A good story should be kept short, informative, and impactful to the reader.
Moreover, pay attention to the language you use. It is a reflection of your business, so use words that make your company sound professional, reliable, and trustworthy. Start with a strong lead in a sentence, break into points, and end with a call to action.
If you follow these tips for writing a company bio, you will be sure to win over the trust of visitors and be remembered.
20 Company Bio Examples
Company bios on twitter examples.
- Talk about delivering a message clearly, and you can see Hello Fresh acing that too! Their Twitter bio states what they do directly and in a catchy way.
2. Alaska Airlines have now reached tweeting altitude...With this fun copy, their Twitter company bio never fails to catch anyone's attention.
3. Harry Potter franchise not talking about 9 3/4 out of 10? Impossible! If you need to see an example that shouts, "less is more!!!" this is it.
4. We all know what Merriam-Webster stands for. And their business bio on Twitter completely supports their brand identity. You can clearly understand what they do.
Company Bios on LinkedIn Examples
- How to utilize the entire 200-word character limit on LinkedIn while talking about meaningful things? AppleOne's LinkedIn summary section is the perfect company bio example to follow for this. They started with an introduction, listing all their values that give a human touch.
2. Empathy with fun? Or, let's say, a casual attitude...goodr's LinkedIn summary gives casual and carefree vibes in just three paragraphs. Very on-brand and impressive for sure!
3. When you think about Walt Disney, you think about creativity. But what about its corporate side? This, right here, is how you emphasize your company values depending on the platform.
4. how can we forget about CTAs? All great business bio examples conclude with a CTA and links to other social media profiles or websites. So here you go.
Company Bios on Instagram Examples
- Filled with emojis and to-the-point, High Arc media says it all in a few words that create a long-lasting expression. And doesn't those $3000 generate curiosity?
2. With a cute logo, color theme, and beautiful highlights, Tasty Tie's Instagram account speaks clearly about what their product is (and who's their ultimate consumer).
3. Let's not forget the importance of mentioning details like company presence. Pura Vida's company bio on Instagram starts with their company values, and social work and ends with a link in the bio.
4. Squarespace adds their hashtag in their Instagram bio to make their profile easy to discover. From compressing their bio to one line to adding a link in the bio. this one is a fascinating example of keeping it simple.
Company Bios on Website Examples
In fact, when you go further down, you can notice they have CTAs every now and then. This business bio example is an excellent inspiration for how to write a company bio that converts.
How Writesonic helps you write a professional company bio
At Writesonic, we specialize in creating custom company bios that are tailored to our client's needs. We take into account the company's unique story and goals, and we craft a bio that accurately reflects who they are and what they do.
We know how to highlight your key strengths and differentiate you from your competitors. We also understand the importance of using the right keywords and phrases for SEO purposes so that the bio can be easily found by potential customers or clients.
Remember to focus on single points and avoid overwhelming your reader with too much information. Keep it concise and to the point, and you'll be sure to create a company bio that your audience will love.
There are various AI writing tools out there, but the best among them is right here. Here's how you can create a company bio sample for your business in seconds with Writesonic's company bio generator:
Step 1 - Select Company Bios V2 from the Writesonic library
When you log in to your Writesonic account, the first screen you see is your dashboard.
On your dashboard, search for “Company Bios V2” and click on the tab; you can also browse through the features by scrolling up and down to find this AI writing feature.
Step 2 - Enter your input
Type in your company's name and information, and choose a tone of voice.
Step 3 - Now select the platform
Writesonic offers you the option to select from 4 platforms. The content for each platform will be generated differently based on the platform's standard.
Step 4 - Hit Generate
Finally, click on generate to create 3 company bios. Regenerate if you need more options.
Frequently Answer Questions
What is the difference between a company bio and a professional bio.
When it comes to marketing yourself or your business, a company bio and a professional bio are two of the most important tools you have at your disposal. But what exactly is the difference between the two?
A company bio is a brief description of your business that can be used on your website, in marketing materials, or on social media. It should be concise and to the point, highlighting what makes your company unique.
A professional bio, on the other hand, is a longer, more detailed account of your professional history and achievements. It can be used on your website, on job applications, or in networking situations. Unlike a company bio, which is all about the business, a professional bio is all about you.
What is the difference between a company bio and a personal bio?
A company bio is a brief description of a company, usually found on the company's website. It gives an overview of the company's history, products, or services. A personal bio, on the other hand, is a brief description of a person, usually found on that person's website or social media profile. It gives an overview of the person's life, work, or interests. Both types of bios can be used for SEO purposes. A company bio can help improve the search engine ranking of a company's website, while a personal bio can help improve the search engine ranking of a person's website or social media profile. Have a look at some personal bio examples to get an idea.
How company bio may help in boosting your SEO and increase your sales and revenue?
The use of keywords in your company bio can help boost your SEO and increase your sales and revenue. By including keywords in your bio, you can make sure your site is optimized for Google and other search engines. Moreover, a company bio can help you reach out to new customers and build brand awareness.
This can result in more people finding your site and more customers. You can let people know what your company does by including information about it in your bio. Finally, a company bio is an excellent way to build a professional website and can help you attract new customers and build a loyal following. You can create a site that looks exactly the way you want by including information about your company and your products and services.
You can use a company bio to build the perfect website for your business, no matter how big or small it is.
How latest AI writing tools are able to generate your company bio in seconds and which is the best AI tool in this regard?
If check out the latest AI writing tools if you want to generate a company bio fast and easily. These tools are designed to help you create a professional and well-written bio in seconds, and they're perfect for businesses of all sizes. There are a few different AI writing tools available, but Writesonic is the best AI writing tool in this regard. It not only creates a professional and well-written bio, but it also optimizes your bio for SEO. As a result, your bio will appear more often in search engine results, which means more clients and customers will find you. If you're looking for an easy and quick way to create a company bio, then Writesonic is the tool you'll need.
A Writesonic is unique in that it has separate features for different types of bios, such as
- Company bio for Twitter
- Company bio for Instagram
- Company bio for LinkedIn
- Company bio for a company website
Because permitted characters length for different social media platforms, such as Twitter, Instagram, and LinkedIn, are different, it is best to use different company bio generator tools
Get started with writesonic.
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Professional Bio Examples
1. chima mmeje.
Bio Platform: LinkedIn Profile
2. Van Jones
Bio Platform: Twitter Profile
3. Lena Axelsson
4. rebecca bollwitt.
Like on Twitter, Instagram bios can be a challenge to write because the platform limits the number of characters that can be used. How do you write a short business bio that adequately interests readers? Author Rebecca Bollwitt expanded the ideas she could communicate in her brief Instagram bio by infusing emojis into her statements, each expressing ideas in a single character.
5. Chris Burkard
6. tim cook, 7. lisa quine, professional bio template.
(NAME) is a (JOB TITLE) at (COMPANY NAME), where (NAME) (VERB – include an action verb that describes what you do) (NOUN – include a noun that describes what you produce) for the past (NUMBER) years, including (TASK1), (TASK2) and (TASK3).
Short Bio Examples
8. audra simpson, 9. corey wainwright, 10. megan gilmore.
When you only have a few characters to compose your professional bio, it’s important to make every word count. Cookbook author Megan Gilmore effectively describes her career in just a few short words on her Instagram profile. She helps communicate ideas using emojis and strategically directs readers to her website, where they can learn more details.
11. Ann Handley
12. sarah haskins, longer bio examples, 13. mark levy, 14. wonbo woo.
Bio Platform: Personal Website
Creative Business Bio Examples
An effective business bio doesn’t have to come from a template. In fact, if you’re a skilled at creative writing, you can grab a reader’s attention and impress potential clients with a creative business bio on your company page or various social media platforms. The following creative business bio examples can serve as a guide.
15. DJ Nexus
16. pei jung ho, 17. nancy twine, 18. trinity mouzon, 19. alex bishop, author bio examples, 20. chimamanda ngozi adichie, 21. michael siemsen.
Bio Platform: Amazon
What are the essential components of professional bios?
How do you make your bio interesting.
How do you make your professional bio more interesting? After all, no one is going to be impressed by yet another series of monotonous bullet points. You can add some extra pizzazz to your bio by including a more personal side, as well.
Should I write a bio in the third person?
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“Please send through your professional bio.”
If that panic-inducing sentence has you furiously Googling “how to write a bio,” “professional bio examples,” or even “what is a professional bio,” then you’re not alone.
Your professional bio is easily the most important piece of copy you’ll ever write about yourself. How you’ve chosen to present yourself on professional social networks like LinkedIn can be the deciding factor in whether you get your dream job.
Every week across the globe, more than 40 million people use LinkedIn to search for jobs. In 2021, 3 people were hired every single minute through the platform.
This pressure is why we find it easy to procrastinate when writing a professional bio—competition is fierce, and you need to bring your A-game to stand out from the crowd.
The good news is that anyone can write a stellar professional bio regardless of their experience or accomplishments. To prove it, we’ve turned to some of LinkedIn’s Top Voices—everyday professionals who have built a community of hundreds of thousands of followers on LinkedIn—to learn how to craft a professional bio that pops.
Give your profile the finishing touches it needs to stand out from the cookie-cutter noise and get people excited about what you have to say with a perfectly crafted professional bio.
How to Write a Bio: Perfecting Your Professional Bio Is an Artform
What’s the purpose of a professional bio.
Before we begin looking at how to write a bio, let’s first get one thing clear: a professional bio should do more than showcase your professional expertise. It is an opportunity for people to get to know you, regardless of your experience level.
Typically, a professional bio will sit on the “About Us” page of your website, in the bio section of your social media platforms, and in the “Summary” section of your LinkedIn profile.
Brand and marketing strategist (and a LinkedIn Top Voice for marketing) Kristin Gallucci defines the ideal professional bio as “an introduction to who you are, what you do, and what interests you…it can draw your audience closer or turn someone away.”
No pressure, right?
Don’t stress—writing a professional bio is a lot easier than you think. Let’s discover how to write a professional bio using Foundr’s professional bio template.
A Fail-Proof 5-Step Professional Bio Template
When it comes to writing a professional bio, we all know that feeling of sitting down at your desk, fingers at the ready above your keyboard, and suddenly you can’t remember a single thing you’ve done in your life.
The secret to writing a professional bio without tearing out your hair is to use a simple template. A template will help you properly structure your bio, which will help you write faster and prompt you to include all of your important information.
- Your Name: Nice and simple, first and last name.
- Your Company/Brand Name: Who do you work for/with? If you’re a freelancer or running a side hustle , you can leave this section blank and jump to step 3.
- What You Currently Do For Work: List what you do: freelance copywriter, marketing specialist, makeup artist, etc. You can add a little flair to this section but only if it’s directly related to your expertise. For example, “award-winning dog groomer” is perfect, whereas “dog groomer for cute poodles” would not be.
- Your career goals (“To write for a global sports publication”)
- A cause you are passionate about (“Inclusivity in sports and sports broadcasting”)
- Professional Accomplishments: A bio is the perfect place to list a few accomplishments you’re keen to show off. List out no more than 2–3 career milestones, awards, or certifications.
Now that you’ve set the groundwork, it’s time to add a little polish and personality to your bio.
Wait, What About My LinkedIn Headline?
While we’re in the process of showing you how to write a LinkedIn bio, let’s not ignore your LinkedIn headline.
Your LinkedIn headline sits at the top section of your profile and is where you can describe what you do in 120 characters or less. This brief description appears next to your name in search results.
You only have 120 characters, so write something that is reader-friendly and search-friendly. Foundr’s pro-tip for writing a LinkedIn headline is to simply use your answers from the template above.
For example, let’s see what Snacks With Bite CEO Natasha Giannetti has used in her headline:
Natasha has listed her current role (CEO/Co-Founder), company (Snacks With Bite), and top achievement (2020 Women in Leadership Award Finalist).
Lead with the name of your company and your position, and then follow up with an accolade or your North Star. If it’s appropriate, include an emoji that relates to your profession.
Remember, you can go more in-depth in the Summary section with your professional bio.
The Key Elements of a Kickass Professional Bio (With Examples)
Now that you have the bare bones laid out, it’s time to take your professional bio to the next level.
Let’s get out our magnifying glass and examine the professional bios of some of LinkedIn’s Top Voices of 2020 and 2021 to uncover their secrets for writing eye-catching introductions.
Let Your Personality Shine Through
LinkedIn Top Voice Paul Carrick Brunson’s profile is a fantastic example of a professionally presented bio with just enough personality shining through to make it engaging.
In his LinkedIn headline, he clearly lists his accolades, where he works, and his previous experience in entrepreneurship.
His professional bio, however, is where his personality starts to shine through:
Paul managed to list his credentials along with a shoutout from Oprah using a tone of voice that is friendly, conversational, and lightly humorous.
If it’s on-brand for you, you can add even more personality and humor. After all, this is your chance to pitch yourself professionally and personally.
“Showcase your brains and personality,” says 4x LinkedIn Top Voice String Nguyen . “Don’t be boring AF and become a professional sheeple. Own your expertise, and stand out.” If you follow String on LinkedIn , you can see she’s bursting with personality. Her headline alone showcases her unique style of digital marketing.
Check out String’s LinkedIn bio:
String’s profile is a great example of a bio that screams expertise and personality (including her love of fried chicken). It’s no wonder she has more than 47K followers on LinkedIn—who wouldn’t want to follow such a bubbly personality?
Add some life and soul to your professional bio. Don’t be afraid to let your quirks shine through if it complements your professional brand.
What Gets You Out of Bed in the Morning?
There might be millions of other people with the same skill set as you, but there’s no one with your same passions and interests. Think of this as your USP (unique selling proposition).
Check to see what you’ve written under “North Star” in your template. What are your driving passions? What core values do you bring to your role ?
“People often overlook answering some important questions in their bio: What inspires you? Why do you do what you do? What are you passionate about?” says LinkedIn Top Voice of Marketing Kristin Gallucci . “You need to consider your ‘why.’ If you do not include your ‘why,’ then your professional bio is simply a resume in paragraph form.”
Check out our very own Foundr CEO Nathan Chan’s LinkedIn bio:
Now, have a look at Foundr’s About Us section:
Democratizing education and building a brand that impacts millions of entrepreneurs is a core mission for Foundr, and you can see how Nathan’s professional bio reflects this mission. It’s something he is passionate about.
Use your professional bio to show how your passions align with the work you’re doing. It shows your dedication to something outside of a paycheck and allows you to connect with a reader who may share the same core mission.
Show Your Credibility Badge
Even if you’re a relative newbie compared to other folks on a speaking panel or a blog, you need to communicate your expertise and knowledge on the topic you’re addressing.
Many writers struggle with providing credibility in their professional bio. How can you list your achievements in your professional bio without feeling like you’re bragging?
According to LinkedIn instructor Tatiana Kolovou , some humble bragging sprinkled through your professional bio is an essential part of building credibility and strengthening your brand. “Think through your latest wins and projects and be attuned to opportunities where you can talk about it. There’s nothing bad about bragging—but if you don’t take the initiative to do it, no one will do it for you,” she says.
Rana el Kaliouby, CEO & cofounder at Affectiva and author of Girl Decoded , has a brilliant professional bio that showcases her credibility in her niche. You can immediately get a feel for her life’s passion. Her experience shines through in her work credentials, her personal experiences, and most importantly, achievements such as raising an impressive $50M+ capital:
If you find yourself stuck for inspiration, answer the following questions: What makes you a trustworthy person in your field? What are the outcomes of successful projects you’ve been involved with? How have you been recognized for these outcomes?
Don’t be shy—let the reader know that you’re dependable, trustworthy, and above all, that you’ve got the numbers and receipts to back it up.
Always Think of Your Target Audience
That’s right, LinkedIn bios and professional bios are actually marketing tools. And as with all marketing, you need to lead with your target audience in mind . Your professional bio should target the right people and not just people in general.
For example, if you’re a freelancer or a consultant, your target audience is not other freelancers—it’s prospective clients. On the other hand, if you’re a professional looking to climb the ladder in your niche, your target audience is other professionals and brands working in the same industry.
According to career coach Kerri Twigg , mindful audience targeting is one of the most overlooked aspects of a bio. “Think of the reader…think about what the audience will care about, and share that side of your work,” she says. “We all have diverse skills and experiences, but less is more.”
As a consultant and coach, Kerri is known on LinkedIn for creating spontaneous, lively videos infused with stories and advice for job seekers considering a career change. And it’s clear from her bio that these videos are just a part of what she does as a career coach:
Kerri uses her LinkedIn bio to acquire new consulting clients . She addresses the reader directly and letting them know how she can personally help their brand.
Another example of mindful audience targeting comes from Janis Sne, 3D Sportswear designer for Adidas . Appealing to artists and designers alike, Janis communicates his expertise through a more narrative style:
Consider what you’re trying to achieve through LinkedIn. Are you looking to acquire more clients as a freelancer or to establish yourself as an industry leader within your niche?
Define your target audience , and you’ll find your professional bio will write itself.
Call to Action
So someone has read your professional bio or LinkedIn summary—what now?
You need to guide them further by giving them a call to action, or CTA. Ask yourself what you want your audience to do after learning a bit about your background.
Melonie Dodaro, the author of LinkedIn Unlocked , says that you should always make it easy for your “ideal clients and potential connections to take the next step” by including a clear CTA.
“Tell them what you want them to do next,” she advises. “This can be the same call to action that you have used in your summary and current experience sections.”
LinkedIn doesn’t allow you to create links in your bio, but this bio from Lex Sokolin shows a way to include them. Plain URLs aren’t the most attractive to the eye, but they give the reader a clear CTA:
Always finish your bio with a clear CTA, whether that be a link to your social media platforms, your YouTube channel , your podcast, or just your email address.
How Long Should a Professional Bio Be?
After reading so many professional bio examples, you may feel like you need to write a novel. But LinkedIn has a 2,000 character limit, which is enough room to communicate the important stuff.
“It should be a concise demonstration of your personal brand,” says Steve Blakeman, managing director of Global Accounts at OMD.
As a 4x LinkedIn Top Voice, Steve is a big fan of cutting the BS from professional bios and all business communications. So much so that he’s written a comedic book about business jargon called Billy Bullsh!t Talks Business.
Steve warns against turning your bio into a lengthy list of companies you’ve worked with. “Focus on the experience you have gained rather than jobs you have had,” he says.
Don’t Just Write Your Bio—Live It
Fear and procrastination around writing your professional bio, be gone! Breathe a sigh of relief, and know that the next time a prospective client reads your professional bio, they’ll be blown away by how well you’ve articulated your work and values.
Not only do you have a 5-step professional bio template to help you structure your writing, but you also have insight into how some of the best of the best write their LinkedIn bios.
Remember to let your personality shine through—it’s what sets you apart. Also, reflect on your core values and what gets you out of bed in the morning. Back up your expertise and boost your credibility, and always keep your target audience in mind.
Above all, make sure your bio is a true expression of your unique self, and leverage it to start winning over the people you want to work with.
About Nathan Chan
Nathan Chan holds a Master of Business from Victoria University and is widely respected as one of the brightest minds of his generation. An expert at entrepreneurship, he started Foundr -- a global media and education company that reaches out to millions of people across the world. In the last seven years, Nathan has interviewed some of the most successful entrepreneurs of our time such as Richard Branson, Arianna Huffington, Mark Cuban, and Tim Ferriss. He currently leads the team at Foundr as their Chief Executive Officer.
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How To Write a Professional Bio (With Templates & Examples)
So, you’ve been asked for your biography. As a professional, you almost surely recognize the need for a resume , and maybe you even have an up-to-date resume ready to be used with very little notice (if you don’t, you should!). But a biography ? If you are like most of the professionals we work with at Distinctive Career Services , you didn’t even know you needed one until you were asked for it.
While C-suite executives and board candidates might be called on to provide a biography more frequently, even new college graduates can benefit from a professional biography. Just some of the situations in which a bio might be needed include the following:
If you are a public speaker or presenting in any capacity, you may be asked for a bio
If you are an author, you will often need a bio
Entrepreneurs and business owners will often need a bio for bid packages, proposals, and when seeking investors or other funding
Independent consultants and freelancers can stand out to prospective clients with a well-crafted bio
Consultants working in a larger professional services firm will often be asked for a bio
Any professional service provider such as lawyers and financial advisors
People seeking a seat on a board of directors (both for-profit and nonprofit boards)
Executives and other business leaders will often be asked for a bio
Really, when you consider that biographies can be used for networking purposes , as an interview leave-behind , when you publish anything, when you are speaking or presenting, on a website (for example, an “About Me” page or a business page introducing key employees of your employer), as part of a conference program (as a presenter or attendee), as a download from social media accounts , and much more, you begin to realize that almost any professional will benefit from having a well-written biography as part of their career marketing portfolio.
What Is a Professional Bio & How Is It Different From Your Resume?
Simply put, a biography is a narrative document, almost never longer than one page, that is written in the third-person perspective.
A well-written biography provides an attention-grabbing and meaningful introduction to you by telling your story in a way that illustrates your professional value.
But, isn’t that what a resume does ? And your LinkedIn profile?
The answer is yes. Your biography, your resume , and your LinkedIn profile are all marketing pieces intended to sell you as THE person capable of meeting the needs of your target audience. They all should articulate your personal brand and tell your career story .
Still, there are significant differences and each serves its own purpose (although there is overlap and all complement the other). For a detailed comparison, see the infographic on this page.
The Best Biography is a Focused Biography
Your biography is not meant to be everything to all people. Consider it more of a living document that can be customized and edited for various situations.
There are many people who mistakenly refer to executive biographies, board biographies , and professional biographies as if they are three different documents. They are not.
Sure they are different in wording, but that difference has to do with the way they are focused and the audience to whom they are written to appeal. Regardless of whether you are writing your resume , your LinkedIn profile, or any type of professional biography, it is essential that you know your audience and what will interest them and engage them.
For example, the biography of a CEO seeking a public-company board position is going to be different than the bio of a sales executive who is speaking at an industry association’s annual conference. The bio that an independent consultant provides to prospective clients will be different as well. Consider even that the biography of a consultant who is targeting engagements with startup companies will be very different than the biography of a consultant targeting engagements with Fortune 500 companies. The reason? Simple. The CEO of a startup is facing very different challenges than the CEO of a Fortune 500. Your biography should be written to speak to the needs of the audience you are targeting.
The bottom line: know your focus, know what your audience is looking for, and then craft the story conveyed in your bio to speak to those needs. The value that your audience perceives in you is directly tied to your story and your story is one of the most important factors in getting people to know you, like you, and trust you.
7 Expert Tips For How to Write Your Professional Bio
First, think about the purpose for which you are writing your biography? Who will be reading it? What are the challenges, problems, goals, and/or needs of your target audience? What type of information will likely appeal to them?
Take a look at your entire career from a holistic perspective and mine for the stories. Think about each of your employers and how you added value. What are the common threads or “themes”? These themes will often help you pinpoint your unique value proposition . How will your unique value proposition be meaningful and solve the problems /meet the needs of your target audience? You must know the answer to this question before sitting down to write your biography.
Don’t just repeat the details in your resume. Facts are stepping stones to your personal story, they are not the end goal. It is okay to leave out your early career details or other roles that don’t help you tell your story. It is okay to structure and order your biography in whatever order makes the most sense for your story. While the overall message and branding should match, your biography should be written to tell a more personally revealing and narrative story in which your unique style shines through and your voice is heard.
You need to hook the reader right from the beginning. There are a variety of writing strategies that you can experiment with in your own bio to immediately capture the readers’ attention. Here are a few ideas:
Try leading with a sentence that makes it immediately clear to the reader that you understand their problems, challenges, and needs and are the ideal person to solve them. Here is an example from the bio of an executive who was targeting leadership roles with small and mid-size companies:
“Leading small-to-mid-size companies to a better tomorrow than today. That is the motivating goal that drives Nelson Turner’s executive leadership. Combined with his overarching belief that so-called business problems and challenges are just opportunities in disguise, requiring strategic and visionary leadership to recognize and capitalize on those opportunities, his career record is one of repeated and continuous success…”
Other techniques might include leading with a quote of something you have said that reflects your value proposition. Here is an example from the opening of a healthcare industry executive biography:
“With more than 20 years of executive leadership in healthcare, Leslie Blanco offers a time-tested and proven record of innovation, inspirational leadership, and growth. Recognized as a visionary strategist who passionately energizes the organizations she leads, Leslie has a special talent for engaging stakeholders at all levels and driving through internal and external barriers to exceed corporate objectives where others have failed before. “My definition of ‘No’ is different,” she explains. “No is just an opportunity to invite more people into the conversation, to find your way to Yes.”…”
A quote that another person has said or written about you can sometimes be an attention grabber. Here is an example of this strategy in action (this was the opening of a biography professionally written for a hospitality industry executive):
“Often referred to as a hospitality “Renaissance Woman” by her friends and colleagues, Janice Griffin has dedicated her life to the craft of developing and managing top-rated boutique resort and hotel developments in business, vacation, and experiential destinations….”
If you have an especially compelling “origin” story that explains what has shaped you into the leader you are today, you could try leading with that, as in this executive’s professionally written biography:
“A first-generation American of immigrant parents, Omar Khalil grew up believing that with hard work and perseverance, no dream was beyond reach. His father came to America with just $50 borrowed dollars and a desire to pursue the American Dream. Working two full time jobs while he took classes and earned his master’s degree, Omar’s father became a pharmacist and a real estate investor. Omar explains that it was from watching this journey that he was inspired to pursue his own career with such fervor, a career that has taken him in even more uncommon directions than his father’s mix of the pharmaceutical industry and real estate….”
Avoid using jargon ; especially unsubstantiated jargon. Tell a story that shows you are an “outside the box” thinker rather than stating it. The same is true of words and phrases such as results-driven, go-to person, innovative, team player, proactive, etc. It isn’t that you should never use these words if you believe they best convey the message that will appeal to your audience. Rather, you should not use them without using a story to demonstrate how these are true of you and how they will benefit the reader.
For example, you can state that you are a change agent, or you can show it through the stories of your career. Imagine how much less credibility this executive biography for a financial services industry executive (this is an excerpt from the middle) would be without the stories demonstrating HOW she is a “change agent”:
“Recognized as a high-energy, dedicated change agent, most recently as the COO of Xxxxx Advisors, Joan is credited with transforming the established $1.4B AUM wealth management firm, significantly raising the firm’s valuation and positioning it for acquisition by Xxxxxx Group. After pinpointing considerable cultural and process barriers to achieving strategic goals, Joan took over the operational reins of the firm and led development and implementation of a turnaround plan that included a substantive talent refresh, deep cultural change, and process re-engineering, while simultaneously scaling Xxxxxx’s primary differentiator—behavioral wealth management—a holistic offering that combines wealth and investment management with human behavior science. As results, Xxxxx’s operations were completely streamlined and empowered to do much more with less while cementing an edge within the competitive wealth management market….”
Sharing a little bit of personal information that shows who you are outside of work can help infuse your biography with personality, making the content seem more authentic, genuine, and uniquely yours. Unless it relates to your target in a direct way, it is a good idea to steer away from information that reveals religion, politics, or other associations that might be the cause of conscious or unconscious bias. However, including some information about your interests, hobbies, travels, charities you support, brand values, personal vision, and sometimes even your family can be conversation starters and help make you more relatable to the reader, establishing connections.
Here is an example of this from the board biography of an executive in an investment firm :
“Aligned with her recent leadership in the socially responsible investing (SRI) space, Kathy is a dedicated and passionate advocate for sustainability, environmental, and social justice causes. In recent years, this has included traveling to North Dakota with a coalition of EMA, First Peoples, Oneida Foundation, and members of the press to raise awareness for the Standing Rock cause, and Kathy authored the Xxxxxxx corporate resolution regarding the Dakota Access Pipeline. In 2016, Kathy spoke at the Environmental Media Awards in Los Angeles, and in 2015, at the High-Water Women conference. Through her work at Xxxxx, Kathy had the chance to partner with activist nonprofit organizations such as Xxxxxx Foundation, Environmental Xxxxxx Association, Xxxxxxx Foundation, Xxxx Affirmative, and others. Kathy presently lives in City, State and can be reached at 000.000.0000.”
Here is another very different example from another executive board biography:
“Martina Hartford currently resides in Xxxxxxxxx. She is an avid world traveler and in her personal time she enjoys seeking out new adventures internationally. Her charitable interests center primarily on international humanitarian efforts that benefit impoverished people around the world, particularly those that seek to better the lives and education of children.”
Edit, edit, and then edit again. When you think your biography is perfect, set it down overnight and then read it again. Edit some more. Your goal is to be as succinct as possible; to tell your story and get your message across with as few words as necessary. Don’t try to “wow” your reader with fancy language and obscure words that will require them to read with a dictionary. Use clear language that is formal yet conversational. Break up long sentences into shorter sentences. Break long, dense paragraphs into multiple shorter, easier to read paragraphs.
What Should Your Professional Bio Look Like?
As explained earlier in this article, biographies can take many forms and be used in many different ways. The recommendations here apply to more traditional, one-page narrative biographies.
Do include a professional headshot photograph of yourself. While you should never include a photograph of yourself on your resume, it is expected that you will do so on your biography. For consistency and branding, it is a good idea to use the same photo (or a slight variation of the same photo) that you are using on your LinkedIn profile.
Do create a professional-looking letterhead and document design that matches the style and branding of your resume, cover letters, references, and any other career marketing documents you use. Modern resumes are often eye-catching and use color and design element s to make them stand out. Your biography should be designed similarly. The template collections shown below from Distinctive Resume Templates illustrate how this can be done. Use a coordinating design for each document you are using as part of your career marketing portfolio.
It isn’t necessary, but it has become common to include some sort of sidebar or other callout box to bring attention to key highlights. These sidebars and callout boxes can be used in a variety of ways, such as:
- To list the industries you have experience in
- To list key qualifications that you bring to the table
- To highlight 3-5 major career achievements
- To provide a brief chronology of employment
- To include a “testimonial” quote of something nice someone has said about you
- To list board positions you have held
- To list educational credentials
- To list technical skills
If you don’t have the design skills to create a professional document, there are professional bio templates available at a very low cost. If you do decide to use a template for your bio, make sure you redesign your resume to match the design. Distinctive Resume Templates are arranged in collections that make this easy. Choose the design that catches your eye and purchase the entire collection with templates designed to make it easy for you to give your bio, resume, and other career marketing documents a modern facelift. The biography templates shown below are just a sampling of what is available.
Of course, if you hire Distinctive Career Services to help you with your biography and other career marketing documents, in addition to writing the content, we will also create attractive, on-brand designs for all your documents.
Ready To Get Started?
Your biography tells your personal story and promotes your personal brand in a way that no other document can do. It provides the chance for you to introduce yourself and make a polished first impression , using stories to create chemistry and connection with the reader.
An up-to-date biography is an important tool to add to your career marketing portfolio, no matter whether you are an executive or a new graduate fresh out of college. To get professional help writing your biography or any other career document, schedule a free introductory consultation today . Distinctive Career Services is here to help!
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10 Professional Bio Examples to Help You Write Your Own
Many can say it’s the easiest thing in the world; who knows you better than yourself? Yet, it’s not.
Of course, you must have plenty of skills and achievements that you wish people knew about you. A good bio for work, however, need not include everything.
A professional bio should give them a snapshot of who you are and what you do. A well-written bio can also be a great tool for networking and building relationships. It can also be a tool to make a personal brand statement.
Needless to say, creating a professional bio can be, quite a challenge. You want to make sure you include all the relevant information about yourself without sounding like you’re bragging. Well, you know what can be helpful—to look at professional bio examples before you start writing your own. So in this article, we’ll share 10 professional bio examples to help you get started.
What is the Best Template for a Professional Bio?
There’s no one-size-fits-all answer to this question, as the content of your professional bio will vary depending on your industry and what type of audience you’re trying to reach. However, there are a few key elements that should be included in any professional bio.
- First, you’ll want to briefly introduce yourself and your background. This would include your name, educational qualifications, and your current job.
- Next, you’ll want to highlight your key accomplishments and skills. Mention your passion and goals. Highlight your skill sets and expertise.
- Finally, you’ll want to include a call to action, letting your readers know how they can get in touch with you or learn more about your work.
A professional bio can be a great way to build your personal brand and boost your career. With a little thought and effort, you can craft a bio that will help you reach your professional goals.
Related: 10 Creative LinkedIn Banner Ideas That Will Make Your Business Stand Out
10 Professional Bio Examples
A professional bio can serve many purposes! From letting people know about you on LinkedIn to defining your personality on your brand page- a well-written bio can do a lot. Here are some professional bio examples from different professions to inspire you:
1. John Miller: Field Sales Manager
John Miller is a field sales manager with over eight years of experience driving market share growth in designated territories. He has a proven track record of success in selling products and services to businesses of all sizes. John has a BA in Business Administration from the University of Southern California.
Here’s an example of a bio that is concise and straightforward. This sums up all the relevant information about John and gives the best impression to employers.
Related: 10 Creative Company Bio Examples That You Need To Use (Templates + Free tool inside)
2. Samantha Davis: Software Engineer
Samantha received her Bachelor of Science degree in Electrical and Computer Engineering from Duke University in 2010. She is a proud 6-year member of IEEE and leads software engineer at Belly. Samantha’s passions include innovations in coding and mobile applications. She has over six years of experience in software engineering, product development, big data, and machine learning. Samantha is currently focused on developing mobile products that make it easier for people to live healthier lives.
Samantha’s bio for work is not only a great description of her qualifications but also her passions. You can follow this bio template for your LinkedIn or if you looking for short bios for work.
3. Chad Jones: Digital Marketing Expert
I’m a magician, turning complicated technical ideas into user-friendly images that your company’s customers will love. I believe in telling relatable stories through graphics, so I studied the basics of traditional advertising before wowing corporate marketing projects for companies along the West Coast. My portfolio showcases a range of my most recent tricks, from visual startup campaigns to Fortune 500 projects—each of which has won design and branding awards. I’m always ready for new design opportunities and have plenty of room up my sleeve for a few more award-winning performances.
If you do want to show a quirkier aspect of your job, get a little more personal. Using the first person can be a great way to form a connection. In this creative bio example, Chad explains his ideas in a fun and personal way.
Related: 6 Professional Bio Generators That Will Help You Stand Out
5. Dan Brown: Author
Probably the best way to introduce yourself is by using your best accomplishment on top as Dan Brown does. You can further feature the other highlights and describe your passions and goals.
5. Marie Mikhail: Professional Recruiter
In this convincing bio template, Marie showcases her love for recruiting and why she enjoys it so much. She also mentions other skills and passions with a compelling CTA in the end.
6. Ankur Warikoo: Entrepreneur
This informative bio compiles everything that Ankur has done in his dynamic career. This is a great biography example for someone looking to mention all their best assets in a limited space.
7. Chris Burkard: Professional Photographer
A powerful bio that succinctly captures the dynamic career as well as personal interests. Try this as your bios template to showcase your multiple interests.
8. Lisa Quine: Creative Consultant
An informative bio that covers everything from origin to the multiple levels of the career. This is among the best professional bio examples for modern creatives and artists.
Related: 5 Influential Women And Their Personal Branding
9. Daniel Abrahams: Writer
A skim-friendly bio with bullet pointers and creative usage of emojis. Try this work bio example to showcase your details in a way that is easy to read.
10. Wonbo Woo: Executive Producer
A straightforward bio that wonderfully covers every event of the producer’s career. This creative bio example highlights the best moments that matter!
Here’s a Free Professional Bio Generator to Make Professional Introductions Easier!
Having gone through so many bios, it’s clear that writing a professional bio is no easy task! It must cover some of the most valuable details of the career and should be updated regularly. Try the Simplified Company bio generator to create informative and crisp bios in over 30+ languages for any purpose.
Our free professional bio generator is powered by AI to give you creative and error-free copies that you can use for your LinkedIn, Twitter, and company pages as well. All you have to do is enter your company name, and a short description of the job—that’s all.
If you are a budding entrepreneur or freelancer, you would love the variety of features by Simplified. From AI writer, design, and videos to social media calendar, scheduling, and publishing you can do it all on Simplified .
Best part? It’s Free Forever! Try it today and scale your brand!
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How to Write a Professional Bio (Includes Template)
If you run a blog or online business, you’re going to need a professional bio.
A bio helps your readers and potential customers learn more about you and your business. It also helps foster trust, outlines your expertise, and ultimately makes your business appear more legitimate than if you run things anonymously. People need to trust those they do business with and a professional bio is the first step in establishing that trust.
Learning how to write a professional bio isn’t difficult either. As long as you follow a template and don’t overthink the process, you can create a concise, effective bio that helps you connect with your audience.
Table of Contents
What Is a Professional Bio?
A professional bio provides a snapshot of someone’s work experience, skills, education, and achievements. Most professional bios are short summaries since they’re written in author boxes or even as social media bios on platforms like Twitter. However, you can find longer professional bios on about pages or Team pages on someone’s website.
Where Do You Need a Bio?
Typically, you want to have a professional bio in an author box for any piece of content you write. This helps explain your expertise and background to both readers and Google. You can also do this for your own blog and blogs where you guest post.
One important blog page you also need is an about page, which is basically a drawn-out professional bio that you can write in first person.
How to Write a Professional Bio – The Six Steps
Now that you know what a professional bio is, let’s dive into the six steps it takes to actually write one.
1. Introduce Yourself
Most professional bios begin by introducing yourself or the person you’re writing the bio for. Third person is best here unless you’re writing your blog’s about page. This is also the perfect place to list your job role and where you’re from.
You can take a look at my about page to see how I wrote my intro.
Related: How to Write an About Me Page
2. Introduce Your Business
The next step in writing a professional bio is to introduce your organization. If you’re a full-time blogger, explain when you started your blog and that it’s your company. If you work for someone else, mention the industry and job role you hold and how long you’ve been in the industry.
This section of your professional bio is an excellent point to highlight your expertise. If you’re a veteran of your industry or have worked with some of the top clients in the space, mention it.
3. Explain What You Do
This section of your professional bio is about highlighting what you’re proficient at. If you want to make money with freelance blogging or find leads from your blog, this is where you hook potential clients.
For example, if you’re writing a professional bio as a graphic designer, mention different types of projects you specialize in, like rebranding or product packaging, and the benefit you provide your clients.
4. Mention Your Achievements
Since you just explained what you do professionally, it’s the perfect time to list any achievements or awards you’ve received.
This could include industry-recognized awards or something more general, like working with specific clients. It might feel strange to write in third person and almost brag about yourself, but the point of a professional bio is to outline your professional experience, which definitely includes your achievements.
If you are struggling to come up with achievements, you're not alone. It seems like the second you sit down to write this you immediately feel as if you've never accomplished anything in your whole life.
So forget about your bio for a moment and on a separate document start listing things you've done. Big, small, work, personal, family, anything from winning the spelling bee in 4th grade to turning around a failing department at your last job.
This will help get the juices flowing and help you find the accomplishments you need.
Related: How to Overcome Writer's Block
5. Add Some Personal Information
You don’t have to be robotic to write a professional bio. Readers like to know the author, so don’t be afraid to sprinkle in some personal anecdotes like your hobbies.
This doesn’t have to be in-depth either; a single sentence or two about what you do in your spare time adds enough color to your professional bio.
6. Have a Call-To-Action
One common mistake people make when writing a professional bio is not having a call-to-action (CTA.)
Chances are, your professional bio is in an author box. This means anyone who reads it has made it down your entire blog post or webpage to find your bio and is incredibly engaged. These are your best readers and potential customers, so direct them to do something!
Examples of CTAs you can use in your professional bio include:
- Booking a consultation with your contact page
- Reading a few of your top posts
- Downloading your freebie or watching your webinar
- Visiting another website, which is useful if you run a hobby blog but want to drive traffic to your company’s website
Picking the right CTA largely depends on what’s most valuable to you. Just give your readers some direction so you don’t miss out on your most valuable traffic.
A Professional Bio Template You Can Use
If you want to write a professional bio but don’t know how to start, try out my template. This is a shorter professional bio template that’s written in third person, and it’s perfect for an author box, employee page, or any PR mentions your company gets.
[Name] is a [occupation] based out of [location.] He/She is the [job role] at [company] and has [x] years of experience within [your industry.] He/She specializes in [your expertise,] and has been the recipient of [insert your achievements or awards.] In his/her spare time, [name] enjoys [list one or two hobbies.] If you want to connect with [Name] or keep up to date with [company,] be sure to [CTA.]
This is a short professional bio, but it quickly informs the reader about your professional experiences, adds a personal touch, and then ends with a CTA.
Tips for Writing a Professional Bio
With your professional bio template in hand, you have everything you need to start writing. Plus, here are a few tips you can keep in mind to make writing that much easier.
- Be Concise : Short and snappy is typically best for writing a professional bio. You want to hook people quickly and explain why you’re a subject matter expert, not bore people with your life story.
- Stick to Third Person : Writing in first person sounds more repetitive and less professional than third person when writing bios.
- Don’t Overthink It : A professional bio is important, but don't spend hours pefecting it. Write something and you can always tweak it later.
Examples of Awesome Professional Bios
My professional bio template is an excellent starting point if you’re struggling to get started.
But my template is just one approach to how to write a professional bio. There are plenty of other professional bio examples, many of which are longer, that you can also look to for inspiration.
Some of my favorite professional bios include:
- Darren Rowse (ProBlogger) : A long-form professional bio that outlines how Darren became a professional blogger and wraps up the bio with a very compelling CTA.
- Neil Patel : The perfect example of how to write an impressive professional bio on Twitter.
- Investopedia : If you’re creating a team page for your blog or business, Investopedia’s layout and individual author pages are two excellent examples to learn from.
- Larry Ludwig : A mid-length professional bio that explains how Larry got started with blogging while highlighting some of his media appearances and previous clients.
- Satya Nadella : This professional bio of Microsoft’s current CEO is backwards from most bios and leaves education and where Nadella is from until the end of the bio. Nevertheless, it’s still a snappy, excellent bio with a different format.
- Corey Wainwright : An example of a snappy, humorous bio for a corporate website.
- Mark Levy : An example of how to clearly list your value proposition for potential clients in your bio.
- Megan Gilmore : A snappy Instagram bio with an effective CTA.
These examples have long and short professional bios. Typically, about pages or author pages have longer bios whereas author boxes and social media platforms cater to short and snappy bios.
If you’re still stuck on writing, you can also visit some of the top blogs in your blogging niche to see how they structure their professional bios.
How Long Should a Professional Bio Be?
Many professional bios are short and are between 150 and 250 words since they are for an author box or corporate team page. However, professional bios on about pages are often longer and can be 500 words or more.
The bottom line is you can write different professional bios for different parts of your website and for your social media handles.
How Do I Make My Professional Bio Stand Out?
To make your professional bio stand out, mention any well-known awards of achievements you have. Additionally, if you have an inspiring story that relates to your niche, lean on that story. Anything that cements your position as a subject matter expert helps your bio stand out, and you can sprinkle in personal anecdotes and interests to make your bio more personable.
At some point in your blogging career or day job, you’re going to have to write a professional bio. But the good news is that you can keep things simple and use existing templates to write a compelling bio with a strong CTA.
Just avoid getting stuck on your bio and overthinking things. Your goal should be to consistently write great content for your blog . If you do that, you can build your audience and brand and even turn your blog into a full-on business.
Ashley Barnett is an expert in blog management and content creation. Her course, Hit Publish, teaches new and intermediate bloggers how to produce the best content on the internet.
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6 short professional bios and how to write one yourself
Short professional bios can be just as effective as long ones that detail your accomplishments. Whether you need to work within Twitter’s character count or you’re making career moves on LinkedIn, a well-written short professional bio gives you the chance to make an excellent first impression. Here’s how to turn this brief text into a powerful introduction to your greatest strengths and accomplishments.
Short professional bio template
To help you get started, here’s a third-person short professional bio template you can use:
“[Your name] is a [professional title] at [current employer] with [length of experience] helping [target audience] with [audience’s problems] . Specializing in [area of expertise] , [first name] uses that experience to [describe most important aspects of the job] .
By focusing on [branding statement about what matters professionally] , [first name] has been able to put the [degree(s)] they earned at [college or university attended] to good use. Over the years, [first name’s or pronoun] strengths at [employer or project] has garnered some recognition for/by [major accomplishments] . [First name] may spend their days at [employer or employer location] , but it’s the [one or two aspects of the job that they’re passionate about] that gets them up in the morning.
When they’re not at [employer] , [first name] is an avid [hobby] and loves spending time [another hobby or interest] .”
Example of a professional bio
Jerry Smith is a race car driver at Hendrick Motorsports with five years’ experience making speedy turns for several hours, helping his thousands of fans to fulfill their entertainment needs. Specializing in left turns and safely overtaking his opponents in the pursuit of a checkered flag, Jerry uses that expertise to never come in last.
By focusing on making sure Hendrick Motorsports ends up in the winner’s circle at every race, Jerry has been able to put the racing certifications he earned at driver’s school to good use. Over the years, his strengths at Hendrick Motorsports have garnered some recognition for winning several races each year. Jerry may spend his days at the racetrack, but it’s the thrill of the race and the glory of coming in first that gets him up in the morning.
When he’s not behind the wheel, Jerry is an avid fisherman and loves spending time in the great outdoors.
What should be included in your bio?
Now that you know how effective a short bio can be, you’re getting closer to putting the proverbial pen to paper and letting the world know more about you. Before you get started on your bio, it’s important that you consider each element you want to mention in it. A correct representation of your professional work experience, especially if it's narrow and global at the same time such as bringing technical innovations to the market, proving new hypotheses in science or just digitization of processes in the healthcare industry may become ace up your sleeve. A good professional bio should include the following bits of information, regardless of your writing style or your goals:
- Start with who you are and what you do. The basics of a bio include your name and a brief summary of your professional endeavors and goals.
- Describe what you’re currently doing. Include quantifiable information that can show how effective you are in your most recent position.
- Share a couple of professional triumphs. If you’ve enjoyed a level of professional excellence that resulted in special recognition, share those results. This is your moment to showcase two or three key moments in your career, such as awards, special recognition, or significant accomplishments. Approach this like you would a cover letter for a job application.
- Create a branding statement . Consider your values as a professional and take some space to outline them. Think of this as an easy way to help people quickly determine what matters to you.
- Include some personal details that showcase your personality. At the end of the day, your career doesn’t completely define you. Feel free to include interests and hobbies in your bio to make you more relatable.
- Mention how to reach you. Add social media links or an email address to your bio. This one is more optional and context-dependent, but a smart idea nonetheless.
5 steps to write a professional bio
With all that in mind, here are the five steps you should take when writing your professional bio:
1. Identify the bio’s purpose and gather information. Good news — if you followed along in the previous section, then you’ve already arrived at this step. Knowing why you’re writing the bio, who you expect to read it, and how you want to present yourself to that reader is important to the bio writing process.
2. Choose either a first- or third-person perspective. Do you want to use first-person “I” and “me” language, or do you want to talk about yourself in the third person? Third person sounds as though someone else wrote your bio for you, giving it an air of objectivity. However, if you’re posting this on your own portfolio page and the rest of your content is written in first person, then you may want to stick with that style for consistency.
3. Write for the platform. Depending on where you’re posting this bio, you may have a short character limit or as much digital real estate as you want. A Twitter bio will naturally be much shorter than your website. Consider writing bios of different lengths to fit each situation.
4. Begin writing. Your bio should contain everything you collected earlier. It should start with a broad overview of who you are and what you do before ultimately diving into your background and what makes you unique. Have fun with it, but remain professional. Be thorough, but don’t overstay your welcome.
5. Proofread, proofread, proofread. Before posting your professional bio online, walk away from the finished product and then return to it with fresh eyes. Reread it and make edits. When you’re good with your edits, share your bio with a friend you trust to look it over. Once this process is complete, your short professional bio is ready for prime time.
Real life bio examples
While the professional bio template and example provided above can serve as a good starting point for your own bio, it may help to check out some bios from successful individuals in their fields. Here are six excellent examples of what makes a good professional bio.
The bio : Tim Cook is the CEO of Apple and serves on its board of directors.
Before being named CEO in August 2011, Tim was Apple’s chief operating officer and was responsible for all of the company’s worldwide sales and operations, including end-to-end management of Apple’s supply chain, sales activities, and service and support in all markets and countries. He also headed Apple’s Macintosh division and played a key role in the continued development of strategic reseller and supplier relationships, ensuring flexibility in response to an increasingly demanding marketplace.
Prior to joining Apple, Tim was vice president of Corporate Materials for Compaq and was responsible for procuring and managing all of Compaq’s product inventory.
Previous to his work at Compaq, Tim was the chief operating officer of the Reseller Division at Intelligent Electronics.
Tim also spent 12 years with IBM, most recently as director of North American Fulfillment where he led manufacturing and distribution functions for IBM’s Personal Computer Company in North and Latin America.
Tim earned an MBA from Duke University, where he was a Fuqua Scholar, and a Bachelor of Science degree in Industrial Engineering from Auburn University.
Why it’s good: Featured on a corporate about page and focused on one of the most important people in tech, Tim Cook’s professional bio speaks directly to his impressive professional history. This bio is a great example for someone with significant experience in their field.
The bio : Founder of the Virgin Group, which has gone on to grow successful businesses in sectors including mobile telephony, travel and transportation, financial services, leisure and entertainment and health and wellness. Virgin is a leading international investment group and one of the world's most recognised and respected brands. Since starting youth culture magazine “Student” at aged 16, I have tried to find entrepreneurial ways to drive positive change in the world. In 2004 we established Virgin Unite, the non-profit foundation of the Virgin Group, which unites people and entrepreneurial ideas to create opportunities for a better world. Most of my time is now spent building businesses that will make a positive difference in the world and working with Virgin Unite and organisations it has incubated, such as The Elders, The Carbon War Room, The B Team and Ocean Unite. I also serve on the Global Commission on Drug Policy and supports ocean conservation with the Ocean Elders. I'm a tie-loathing adventurer, philanthropist and troublemaker, who believes in turning ideas into reality. Otherwise known as Dr Yes!
Why it’s good: Richard Branson’s LinkedIn professional bio just exudes his personality. Seen as an eccentric billionaire with a penchant for space travel, the Virgin Group founder meshes his professional accomplishments with the many value-driven, philanthropic passion projects he’s undertaken over the years.
The bio : Ann Handley is a writer, digital marketing pioneer, and Wall Street Journal best-selling author who inspires and empowers you to create marketing that your customers will love, igniting real results for your business.
Ann Handley writes and speaks about how businesses can escape marketing mediocrity to achieve tangible results.
And she will inspire you to do work you’re proud of.
Why it’s good: Marketing guru Ann Handley's profile is short, sweet, and to the point. Perfect for most venues, such as the personal website this is posted on, Handley's bio explains what her strengths are and how she can best help you and your business.
The bio : Joaquin Duato is the Chief Executive Officer of Johnson & Johnson and serves on its Board of Directors. As CEO of the world’s largest healthcare company, Joaquin leads a global workforce of 135,000 employees in developing and delivering transformational and innovative healthcare solutions in Pharmaceuticals, MedTech, and Consumer Health.
From his early days in Spain, Joaquin found inspiration by focusing on how healthcare improved patients’ lives. Over the course of three decades with the company, he developed a deep understanding of what’s possible at Johnson & Johnson by working in all business sectors and across multiple geographies and functions. Before being named CEO, Joaquin served as the Vice Chairman of the Executive Committee, where he provided strategic direction for the Pharmaceutical and Consumer Health sectors and oversaw both Information Technology and the Global Supply Chain.
Joaquin’s many accomplishments include driving the transformation of the company’s pharmaceutical business into a global powerhouse by refocusing strategy and investment around core therapeutic areas and areas of greatest unmet need during his tenure as the sector’s Worldwide Chairman. More recently, he oversaw the company’s rapid response to the COVID-19 pandemic and drove coordination of global initiatives to safeguard the health of employees and ensure business and supply chain continuity, so the company’s life-saving medicines and products reached patients and communities in need.
A believer in the power of technology to accelerate progress in healthcare, Joaquin is leading Johnson & Johnson to harness data science and intelligent automation for insight generation so that teams work as a united front, with expertise and purpose, to solve the world’s toughest health challenges.
A dual citizen of Spain and the United States, Joaquin’s international perspective gives him a deep appreciation of diversity in all its forms. He is committed to building an inclusive workforce that reflects the patients J&J serves, evidenced by nearly a decade acting as Executive Sponsor for the African Ancestry Leadership Council ERG.
Joaquin earned an MBA from ESADE in Barcelona, Spain, and a Master of International Management from Thunderbird School of Global Management in Phoenix, Arizona. He lives in Pennsylvania with his wife and two college-aged children.
Why it’s good: Joaquin Duato, an executive at pharmaceutical company Johnson & Johnson, shares an extensive profile. Not only does this corporate professional bio outline his impressive career, but the long-form entry backs up his status as someone at the top of his game by listing past accomplishments.
Anne T. Madden
The bio : Anne T. Madden is Senior Vice President and General Counsel for Honeywell.
She is responsible for managing legal affairs, Government Relations, health, safety, environment, product stewardship and environmental sustainability. Anne is also responsible for Honeywell’s global M&A efforts.
Prior to taking this role in 2017, Anne was Vice President, Corporate Development and Global Head of M&A, leading acquisition and divestiture activities for 16 years. During her tenure, Honeywell made around 100 acquisitions, representing approximately $15 billion in revenues and divested about 70 businesses, representing close to $9 billion of non-core revenues.
Anne joined Honeywell’s predecessor AlliedSignal in 1996 as General Counsel of Fluorine Products. Later that year she became Vice President and General Counsel of Specialty Chemicals and then Vice President and Deputy General Counsel of Performance Materials and Technologies (PMT).
Prior to that, Anne worked at Shearman & Sterling and KPMG Peat Marwick.
Anne earned an A.B. in English and American literature from Brown University, an M.S. in accounting and MBA in finance from the NYU Stern School of Business, and a J.D. from the Fordham University School of Law, where she was Managing Editor of the Law Review.
Why it’s good: Anne Madden's corporate bio is shorter than Joaquin Duato's, but it still manages to detail her career's trajectory in a comprehensive way. Additionally, it offers quantifiable data to show how proficient she is in her field.
Ethan Klei n
The bio : Host of @TheH3Podcast
(Podcast Booking Inquiries: [email protected]) (Business Inquiries: [email protected])
Why it’s good: Not all professional bios need to be lengthy descriptions of a person's career, passions, and hobbies. Ethan Klein's Twitter bio not only highlights his current role as the host of the H3H3 Podcast, but also provides potential connections and partners with ways to get in touch. It gets straight to the point in a way that’s atypical for most professional bios, but it certainly meets the definition for short without missing any key information.
Why do you need a professional bio?
Think of a professional bio as the narrative of your career up to this point. Rather than focusing exclusively on chronological minutiae like a resume, a good bio will give you the ability to focus on your “greatest hits” in a way that also showcases your personality. Here are some of the benefits of having a professional bio of your own:
- Serves as a preemptive icebreaker. If you’re regularly meeting new people at work or attending networking events (check out Namecheap’s how-to video on networking ), a professional bio lets everyone know who you are beforehand. This is particularly helpful for conferences and industry events.
- Easily conveys your personality. While most professional writing requires some rigidity for professionalism’s sake, your bio can and should speak to who you are as a person.
- Gives you a chance to brag. You worked hard to get awards, receive honors, and achieve professional milestones, so flaunt them if you have them!
- Explains who you serve as a professional. If you have a niche you cater to, your bio can quickly and easily explain the areas of focus that mold your professional life.
- Showcases what you do aside from work. There’s more to life than work, so use your bio to show how well-rounded you are by sharing the hobbies or volunteer work that shape your life outside the office.
- Works as your own sales pitch. If written properly, your professional bio will make you more attractive to potential employers and clients by highlighting exactly what makes you a unique and worthwhile addition to any team or project.
Get started on your bio
Anyone can write their own professional bio. Whether you’re looking to book additional side gigs, trying to promote past work, or currently seeking full-time employment, crafting the right professional bio for your needs can give you a leg up in achieving your goals. Through the use of tools like Namecheap Site Maker , you can put together a personal or professional site that highlights your work and showcases who you are as a person by broadcasting your bio to the internet. Likewise, if you’re looking for tips on a crafting professional bio for networking purposes, you may want to check out Namecheap’s business card maker , which can help you make a great first impression with a well-designed calling card.
Ready to get your name out there and build your professional brand? It’s time to write your professional bio and use Namecheap as your source for a website and professional identity.
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Professional Bio Writer Needed
Budget $30-250 USD
I work for a real estate broker here in Portland and his professional bio is due for an update. We are in the process of designing a new website where the bio will be featured.
Skills: Article Writing , Content Writing , Copywriting , Ghostwriting , Article Rewriting
Project ID: #36145965
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What Is a Professional Bio?
How to write a professional bio, example professional bios for inspiration, template for a professional bio, tips for writing a professional bio, professional bio faq.
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Summary. A professional bio will be a few paragraphs of full sentences outlining your skills and accomplishments. A professional bio is meant to attract more than just possible employer, it’s meant to intrigue the public and gain potential clients and followers.
A bio is a short piece of writing that advertises who you are as a professional to potential employers and clients. It demonstrates your strengths , motivations, and why you’re an expert in your field. Most people are familiar with the concept of creating a bio for their social media page, but developing your professional bio includes a more detailed explanation of your career.
Fitting all the details of your professional life into a few measly paragraphs is a difficult feat, but doing it well can lead to improvements in your customer base, increase calls for interviews, and more.
A professional bio helps personalize your story to attract potential employers, clients, and the general public.
A professional bio should highlight your profession or brand, as well as describe your accomplishments, responsibilities, passions, and interests.
Professional bios should be concise, personable yet professional, and updated regularly.
Professional bios are great for social media profiles, professional websites, and portfolios.
Make sure your professional bio is appropriate for your goals.
Similar to how a 140 character resume is a brief description of your work experience , skills, and education , your professional bio will articulate the same information. They both serve as introductions to a specific audience. However, a professional bio is formatted differently.
Instead of writing out bullet points of your accomplishments and skills, a professional bio has a few paragraphs of full sentences outlining these qualities. Additionally, a bio on your website or an employee page will explain further what makes you passionate about your job.
It’s meant to attract the attention of more than just possible employers to whom you send your resume in the hopes of landing a job. It’s about intriguing the public. Potential clients and followers on social media are more responsive to hearing a person’s story in the form of a professional bio than reading off lists of skills on a resume .
The first draft of a professional bio is tough for most. Cramming in all the information about yourself that you want to share with your audience is a difficult task.
To help you through the process a little more, read through the following steps to write an effective professional bio.
Introduce yourself in the third person. The first thing you want to do when writing a professional bio is to introduce yourself with your full name. The reader has to know who they’re learning more about from the start.
State your position or brand. Now that your reader understands who they’re learning about, you can get into the details of your professional title or brand. Consider who you’re catering your bio to and what actions you want them to take after reading it.
If your goal is to bring in new clients to improve your business’s sales, focus on establishing a brand for your name and role.
If you want to get an interview with a potential employer, emphasize your job title and the company you work for currently or in the past.
Explain your professional responsibilities. A reader of your professional bio might not know what exactly someone with your job title does. Giving a brief overview of your job or business provides a more well-rounded description of what your work entails. Try to keep this part of your professional bio under a sentence long.
Why are you passionate about your job? One of the biggest conditions that set a bio’s contents apart from a resume is including the motivations for why you do your job.
Describe accomplishments in your career. This is the spot in your website bio when a little bragging about your accomplishments , in a professional way, can actually help you connect with your audience.
Close with your hobbies or personal interests. It’s common for a strong professional bio to give a closing blurb about what the person enjoys doing when they’re not working.
Professional Bio For A Contract Freelancer’s Website Example
Wendy Martin is a professional freelance photographer whose primary goal is to capture the best days of your life. Her specialty is shooting portraits and event work, with the majority of her clients being wedding parties. Wendy loves shooting people’s special moments on camera because she enjoys helping people cherish their memories for years to come. She’s a long time believer of the phrase “a picture is worth a thousand words.” In the ten years that she has been working as a freelance photographer , Wendy has had her work featured in Bridal Magazine three times. She has proudly worked with over 500 clients. When she’s not shooting, organizing, and editing photos, Wendy enjoys participating in winter sports, like snowboarding. She currently lives in Aspen, Colorado with her husband and two kids.
Professional Bio For Company Team Page Example
Erick Lane has been working for Thrive Media Company as a marketing specialist for the past seven years. Most of his duties involve developing project strategy and outcome analysis. Recently, Erick has taken on more management tasks and is currently leading two campaign creation teams. When Erick was still in college at New York University, he was interested in two things: business and psychology. When he learned about the field of marketing, he knew this is where his professional future would take him. Erick has worked on successful marketing campaigns that have brought clients a profit margin improvement of more than 10%. He’s been recognized within Thrive Media Company by being given the “Most Effective Marketer of 2017” award. In his spare time, Erick enjoys reading historical adventure novels and cooking. He lives in Brooklyn, New York with his Dachshund named Patsy.
Professional Bio For Owner Of A Small Business Example
Jason Smith is the founder and CEO of Pilot Portable Chargers, a company specializing in bringing your technology to life wherever you go. After graduating from Cincinnati University in 2015, Jason wanted to start a business that helped the people around him. He began Pilot when he saw a need for people to keep their phones, computers, and tablets constantly charged. He understands that whether you work remotely, travel frequently, or simply can’t afford to go offline, we all need our technology to function wherever we are. The Pilot Portable Chargers brand went live in 2017, and in the past three years has sold upwards of 1.2 million portable chargers. A business that began with sketching ideas in a bedroom has blossomed into employing more than 150 employees. Pilot was also acknowledged as “Startup of The Year 2018” in Tech News Weekly. Jason currently lives in Detroit, Michigan , and uses his free time to improve his golf game, work on home renovation projects, and spend time with his family of five.
[Full Name] is a [Job Title] who works at [Company Name] . For the past [Years Working There] , [Pronoun] has worked on [Description of Work Responsibilities] . [Name] is passionate about [Career Field] because [Why Are You Passionate About Your Job?] . [Name] has been recognized in their field for [Professional Accomplishments] and graduated from [University if applicable] . In their spare time, [Name] enjoys , [Hobbies] . [Pronoun] currently lives in [Where You Live ].
Be concise. A professional bio’s objective is to pique your audience’s interest enough to draw them into contacting you. A mistake a lot of people make in their bio is making it too long. Both consumers and employers have short attention spans. A professional bio that drones on forever will result in them losing interest.
Don’t be too uptight. Even though a bio on your website or networking profile is supposed to sound professional, that doesn’t mean it needs to be boring. The purpose of a website or LinkedIn bio is to interest the reader. Give your professional bio some personality, and show who you are beyond your career history.
Update your bio regularly. The purpose of a bio is to tell your audience where you are in your career at that moment. When things change in your professional life, such as getting a promotion or accomplishing a project goal, update your bio. It’s important to keep your professional bio relevant and current.
Consider a headshot. While including a professional headshot to accompany your bio may not always be necessary, it can be a nice touch. Visual representations are often more impactful than written ones. Putting a face to the details of your professional story can help build a connection with the reader.
Put yourself in the shoes of your audience. One way to write a professional bio that resonates with the reader and makes them reach out to learn more is by considering your audience’s point of view. Think about what you would think as a consumer or employer if you read your bio objectively. This can help you make edits and give more clarification when needed.
How do I write a professional bio?
To write a professional bio, start by knowing your audience. Some professional bios are used to promote a brand to clients, while others are used to list qualifications to attract potential employers. It is important for you to distinguish your needs.
It is also important to know where your bio will be presented. Shorter bios are more appropriate for social media and company pages, while a longer bio can be written on a personal website. In all cases, it is important that the language of your bio is direct and approachable. You want to highlight your responsibilities, qualifications, and accomplishments without losing the reader’s attention.
Do I need a professional bio?
It depends on your profession, but it can’t hurt to have a professional bio. Professional bios are extremely helpful for those who want to build strong connections with clients or employers. This is usually the case for freelance workers such as photographers and consultants.
Is a professional bio the same as a resume?
No, a professional bio is not the same as a resume. A professional bio acts as a more personable way to tell your story. The bio still retains elements of resume, particularly in its language and list of accomplishments. However, the bio, unlike the resume, should give a clear, concise picture of who you are and what you can do in a captivating manner.
Fremont University – Building Your Professional Bio
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Sky Ariella is a professional freelance writer, originally from New York. She has been featured on websites and online magazines covering topics in career, travel, and lifestyle. She received her BA in psychology from Hunter College.
Don Pippin is an executive and HR leader for Fortune 50 and 500 companies and startups. In 2008, Don launched area|Talent with a focus on helping clients identify their brand. As a Certified Professional Resume Writer, Certified Digital Career Strategist, and Certified Personal Branding Strategist, Don guides clients through career transitions.
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Write a clear, impactful and professional bio by following these steps: 1. Choose the appropriate name and professional title Writing a professional bio starts by choosing the right name and professional titles to use. Different names and titles can change depending on the purpose and audience of the bio.
How to Write a Professional Bio Create an 'About' page for your website or profile. Begin writing your bio with your first and last name. Mention any associated brand name you might use. State your current position and what you do. Include at least one professional accomplishment. Describe your values and how they inform your career.
Four Tips for a Great Bio 1. Don't think too much. 2. Know your worth. 3. Feel free to borrow. 4. Get help. If you could use three words to explain your personality to someone, which words would you use? Maybe all that popped into your head was "I'm a person" or "Need a job." If so, you're in the right place.
Professional Bio Template A: Corporate Bio for Employees and Applicants Name is a your job title at Company Name, where Name action verb (e.g. coordinates, leads, trains, develops, or creates) what you do (e.g. videos, books, SaaS programs, or mobile apps), including sub-niche 1 or different task you do, sub-niche 2, and sub-niche 3.
It's a good idea to include: Your name Your current job title Your company name or personal brand statement Your hometown Your alma mater Your personal and professional goals A relevant achievement or accomplishment Your hobbies Your skills and areas of expertise
Here's how to write a short professional bio that suits your website or brand: Introduce yourself State your company or brand name Explain your professional role Include professional achievements Discuss your passions and values Mention your personal interests 01. Introduce yourself Begin your bio by stating your first and last name.
Your first and last name should be the first two words of the bio to allow your audience to easily identify and associate with you. Mention your preferred official names but avoid nicknames and unofficial names. For example, the names should be indicated as follows: John Smith - John Smith is a senior credit analyst at ABC Bank in New York. 4.
To write a great bio for social media, grab the first two sentences of the bio we just drafted. We've crammed a lot of great info in there: who you are, what you do, who you do it for, how you do it, and what you believe about the work you do. Then make sure you're stating it as succinctly as possible. Finally, squeeze in your pizazz.
Generally, a business bio is expected to be around 300-500 words. Keep it relevant Your bio needs to be entirely relevant to whatever you're using it for. If you are applying for a job and your bio is on your résumé, it needs to clearly outline who you are, your most relevant skills and experience, and what you're looking to do.
Let's not forget the importance of mentioning details like company presence. Pura Vida's company bio on Instagram starts with their company values, and social work and ends with a link in the bio. 4. Squarespace adds their hashtag in their Instagram bio to make their profile easy to discover.
The following can serve as a template for writing your own professional bio: (NAME) is a (JOB TITLE) at (COMPANY NAME), where (NAME) (VERB - include an action verb that describes what you do) (NOUN - include a noun that describes what you produce) for the past (NUMBER) years, including (TASK1), (TASK2) and (TASK3).
2. Consider adding links or handles. In situations where you want readers to find you online or contact you, consider adding links for your website or professional social media pages at the bottom of your bio. Linking is especially common in biographies that accompany a writer's byline on an online blog post. 3.
The secret to writing a professional bio without tearing out your hair is to use a simple template. A template will help you properly structure your bio, which will help you write faster and prompt you to include all of your important information. Your Name: Nice and simple, first and last name. Your Company/Brand Name: Who do you work for/with?
To include a "testimonial" quote of something nice someone has said about you. To list board positions you have held. To list educational credentials. To list technical skills. If you don't have the design skills to create a professional document, there are professional bio templates available at a very low cost.
Here are some professional bio examples from different professions to inspire you: 1. John Miller: Field Sales Manager. John Miller is a field sales manager with over eight years of experience driving market share growth in designated territories. He has a proven track record of success in selling products and services to businesses of all sizes.
2. Introduce Your Business. The next step in writing a professional bio is to introduce your organization. If you're a full-time blogger, explain when you started your blog and that it's your company. If you work for someone else, mention the industry and job role you hold and how long you've been in the industry.
Follow these simple steps to learn how to write a bio for work: 1. Begin with your first and last name. When writing your professional bio, begin by using your full name at the start of the first sentence. This ensures that if the reader remembers nothing else, they can remember your name. Starting with your name also sets the tone of the ...
5 steps to write a professional bio With all that in mind, here are the five steps you should take when writing your professional bio: 1. Identify the bio's purpose and gather information. Good news — if you followed along in the previous section, then you've already arrived at this step.
Step 2: Structure That Information, With the Most Important Stuff First. Once you've done your research and rounded up all the background you'll need, it's time to start writing. Now, it's important to prioritize the order you'll write everything in. Here's a fairly standard outline:
Professional Bio Writer Needed I am an award-winning content and copywriter who is passionate about creating engaging and compelling blogs, articles, business and sales plans, marketing plans, feasibility studies, tech More. $30 USD in 1 day. (252 Reviews) 6.1. TopWritingGuru.
A professional bio helps personalize your story to attract potential employers, clients, and the general public. A professional bio should highlight your profession or brand, as well as describe your accomplishments, responsibilities, passions, and interests. Professional bios should be concise, personable yet professional, and updated regularly.
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