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Types of Communication

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Types of Communication

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Presentation on theme: "TYPES OF COMMUNICATION"— Presentation transcript:



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Types of Communication – Back to Basics


Trying to brush up on your basic communication knowledge? We’ve got you covered — read all about the five types of communication: verbal, nonverbal, written, visual, and listening. Yes, listening is a type of communication too! Communication happens between the sender and receiver, and can occur in groups as well. People often take it for granted, but it is an essential part of being human.

Learn all about the five types of communication below.

Importance of Communication

Variety in communication: choose wisely.

We are lucky as humans to have a whole host of communication types available for us at our fingertips. But with great variety comes the responsibility to choose your method wisely!

For example, the best way to apply for a job is a written message (preferably over email) to the hiring manager — not a verbal, spoken message in passing. Similarly, you may not want to break bad news using a written form over text, but rather in verbal/visual form where you can accurately portray your message in a sensitive matter. More on these types below!

Interpersonal Communication

When referencing communication types, people are usually speaking about interpersonal communication, as opposed to intrapersonal communication. The difference is simple. Interpersonal communication is communication that occurs between people or between groups, whereas intrapersonal communication is communication that occurs within one’s own mind.

One common form of interpersonal communication is that which occurs between a small group of people. Group members are usually face-to-face and participate in dialogue with one another, which can either be directed, planned, or spontaneous. Having open interpersonal communication with others helps to break down barriers and increase understanding. It is important for intercultural communication, workplace communication, and for personal relationships as well.

Photo by  Brooke Cagle  on  Unsplash

Types of communication.

The five types of communication you need to know about are verbal communication, nonverbal communication, written communication, visual communication, and listening.

1. Verbal Communication

Verbal communication encompasses all communication using spoken words, or unspoken words as in the case with sign language. It is important to understand how to effectively communicate your ideas verbally in order to avoid misunderstandings and maximize interest while you speak. Make sure to use the right type of language, speak clearly, know your audience, respond in the best way, and use an appropriate tone when speaking.

Photo by  Anna Vander Stel  on  Unsplash

2. nonverbal communication.

What is actually being said is only half the battle — the rest lies in what isn’t being said. This means your tone, facial expressions, body language, hand movements, and eye contact. When you make yourself aware of what the rest of you is doing as you speak, you can make corrections and eventually use all the right nonverbal cues to convey your point.

3. Written Communication

Written communication is a form of verbal communication, but it is so different than spoken verbal communication that this form gets its own separate type. Written communication can take the form of anything you write or type such as letters, emails, notes, texts, billboards, even a message written in the sky! With written communication, it is important you know your audience, your purpose, and maintain consistency throughout your written message.

4. Visual Communication

Visual communication is one you may not have heard of, but it is one that complements the other types of communication well. Visual communication is delivering information, messages, and points by way of graphical representations, or visual aids.

Some commonly used examples are slide presentations, diagrams, physical models, drawings, and illustrations. When you use visual communication in addition to verbal, nonverbal, and written communication, you create a very effective way for your message to be heard and understood.

Photo by  Volodymyr Hryshchenko  on  Unsplash

5. listening.

Listening is a surprisingly important part of communication and in order to be a great communicator, you must master the art of listening. Remember that listening doesn’t just mean hearing, or politely waiting for your turn to speak. When others are speaking, you should practice active listening, which means that you are engaging your mind while the person speaks, intently focusing on what they are saying.

Formal Communication vs Informal Communication

Another way that types of communication can be broken down into is in formal vs informal communication. There are times when one should be used over the other, such as when delivering a speech (formal), or when making brunch plans with a friend (informal).

In formal communication, where conversation partners are part of a group, organization, or society, there are three types of communication:

Online Communication

Communicating over the internet comes with special considerations. When you combine anonymity with a wide reach, messages can get muddled. Just think about how communication works on social media platforms.

With the University of the People , however, we make it a point to deliver the most effective online communication possible — we are 100% online, after all. Through their discussion boards and peer assessments, students communicate thoughts and ideas wherever and whenever they want.

Photo by  Glenn Carstens-Peters  on  Unsplash

Emotional awareness in communication.

One of the most poorly covered, but very important aspects of communication is emotional awareness. Emotional awareness is the ability to understand others’ feelings as well as your own, and take note of how that may be affecting a current situation. It is imperative that you have high emotional awareness in order to be an effective communicator. Here are some ways to improve your emotional awareness in communication:

Communicating in Difficult Situations

One of the hardest parts of communication is when you need to deliver some not-so-great information. It’s important to choose the best type of communication in that case, whether it is in person, written, formal or informal — only you know the message and who you need to deliver it to.

When you communicate in difficult situations, it can be overwhelming or emotional for both the sender and receiver of the message. Try to remember emotional awareness in difficult situations and you will do fine!

The Bottom Line

It’s important to know and understand all types of communication so that you can learn to use them effectively and become a great communicator. You are already on your way there after reading this guide — happy communicating!

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6 Different Types of Presentations

6 Different Types of Presentations

Presentations should be as unique as your business and the information you’re trying to present. However, there are certain types of presentations that are common across industries and teams. Before you worry about which slides to include or how to organize your information, you’ll need to determine which type of presentation is best for your audience. 

To figure this out, ask yourself: Are you entertaining or informing? Are you speaking to colleagues, investors, or potential customers? Asking these questions will help you choose the type of presentation that supports you best. Beautiful.ai is here to make this even easier with a description of different types of presentations to help you choose.

Informative Presentations

An informative presentation is educational, concise, and to the point. While other presentations may entertain or inspire, the main goal of an informative presentation is to share information.

A good example of an informative presentation is a human resources benefits presentation. Human resources needs to explain what benefits employees receive, how benefits work, which important dates employees need to remember, where employees can find more information, and so on. 

An HR benefits presentation for new hires (or any informational presentation) should be short, straightforward, and easy to understand so that new employees will remember the information they’re given. 

Instructive Presentations

A presentation that teaches something is similar to an informative presentation, but it goes beyond sharing facts. It also instructs the audience on a specific topic. People attend or view an instructive presentation with the intention to learn, and they leave with a better understanding of the topic of the presentation.

There are many examples of instructive presentations. Workshops, training sessions, or webinars teach audiences a new skill or procedure by offering specific information or instructions. Explaining new policies to a company is another type of instructive presentation. For example, an HR benefits presentation for new employees may be informative, but a presentation for existing employees about policy changes might lean more towards instructive, especially if employees have to take action or need to ask questions.     

Persuasive Presentations

Many presentations hope to sell something or persuade the audience to take certain actions. Persuasive presentations often present a problem and explain their solution using data. Examples of persuasive presentations include business pitches or sales proposals.

For example, a startup company looking for initial funding may need a startup pitch deck or a Series A presentation to convince investors to back their idea. A startup pitch deck would explain a problem in the market, how their startup will solve that problem, and how they’ll monetize their business. A Series A presentation can help a startup secure more rounds of funding to grow their company and pursue further goals.

Motivational Presentations

One of the most prominent examples of inspiring presentations? TEDTalks. Many motivational speakers use TEDTalks to inspire people to think or change their behavior. 

Motivational presentations in the business world may not be as dramatic or life-changing as a TEDTalk, but they still aim to generate interest or gain an audience’s approval. A company overview presentation is a good example of a motivational presentation. It may present the information of a company — how it was founded, who is leading it, what the company does — but more importantly, it tells the company’s story. 

A company overview presentation connects with the audience. A manager may use it to boost morale at a team meeting. Or an executive may present a company overview to convince potential customers or investors to work with them. Or, an HR rep may use it to make new hires feel welcome and excited to join the company.

Decision-making Presentations

Need to make a decision within the company? A presentation that shares a problem, solution options, and their outcomes can help speed along the process. Decision making presentations might be found in business meetings, government meetings, or all-hands meetings.

For example, let’s say a company wants to improve engagement on their social media channels. There are many ways they might achieve their goal, including hosting giveaways, dedicating more resources to creating Facebook posts or Instagram stories, and researching their audience or competitors to see how they can improve. A marketing campaign plan template for a presentation would keep details of the problem, different options, and possible outcomes organized in one place. It would inform and guide everyone involved in the meeting, helping them make informed decisions on how to move forward.

Progress Presentations

Imagine our hypothetical company decided on a marketing strategy to meet their goals. Now that they have a campaign in place, they need to report on the progress of said campaign. This sixth presentation type shares status updates, progress towards deadlines, collected data so far, any obstacles popping up, and tasks that need to be added or adjusted.

A team stand up presentation is a great example of this type of presentation. Team stand up presentations usually include an agenda, talking points, deliverable updates, discussion topics, and time for questions at the end. This presentation keeps everyone organized and focused, ensuring that everyone is still on the same page and working towards the same end goal.

Whichever Presentation Type You Choose, Create it With Beautiful.ai

Now that you know which presentation type is right for your project, it’s time to create a beautiful and effective presentation. With Beautiful.ai , you don’t need to set aside hours of time to build your presentation, nor do you need design expertise to do it. Use one of our many presentation templates that can be customized for your needs in minutes. No matter what type of presentation you create, Beautiful.ai can help you do it.

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Beautiful is an AI-powered presentation tool that makes it fast and easy for anyone to build clean, modern and professionally designed slides that they can be proud of.

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After reading this guide, you will better understand the four main types of communication: Verbal, non-verbal, written, and visual.

You will be able to use this information to improve your own communication and make sure that you are promoting effective communication skills within your organisation.

4 Types of communication

While it is easy to think of communication as simply the verbal transmission of information from one person to another, it is so much more than that.

Communication ranges from non-verbal, such as a glance and raised eyebrows, to verbal, such as a change in pitch and tone. Let’s take an in-depth look at all the ways that we communicate with each other.

1. Non-verbal communication

It is interesting to note that non-verbal communication is used both intentionally and unintentionally.

Most people do not have perfect control over their facial expressions – we all have heard an unprofessional comment and raised our eyebrows in response, regardless of whether or not it was wise to do so.

By learning more about how we use non-verbal communication, you will be better able to master yours and ensure that you are conveying your message exactly the way you wish to.

Facial expressions

We often use facial expressions as a way to communicate that we are listening and engaged with the person speaking.

A smile, furrowed eyebrows, or a quizzical expression all convey information to the speaker about how you are responding to their conversation.

They work to help grease the conversation, keeping it going without having to interject verbally to confirm your continued interest.

If you have ever spoken to a stone-faced person, you will know how important facial expressions are in a conversation.

How you position yourself during a conversation is important.

If you angle yourself towards the person, with a relaxed and open posture, you invite them to engage with you more fully.

Leaning back, crossing arms, or turning away from the speaker conveys a very different message – and not a positive one.

Just as no one wants to have a conversation with the back of someone’s head, talking to someone with an extremely closed posture creates a more difficult and unpleasant conversation.

Gestures and physical touch

Depending on the person, and their country of origin, they may use gestures and physical touch a lot, or almost never. However, there is a lot of information conveyed in these actions.

A gentle touch on the arm can signal encouragement, while an overly strong handshake can be an act of dominance.

Someone fidgeting with their hands while talking to you about a problem can signal guilt or avoidance and using many grand gestures while presenting an idea could convey excitement or confidence.

Eye contact

We all know the importance of eye contact.

When someone is unable to maintain eye contact, we take this to mean that they are being untruthful, shifty, or not paying attention.

Being able to maintain eye contact while listening will ensure that the speaker knows that you are present and engaged.

While speaking, it shows that you are connecting with the listener, and in cases where you are delivering unpleasant news, is doubly important.

Being able to tell someone an unpleasant message while looking them directly in the eye shows that you respect them and are an honest and sincere person.

2. Verbal communication

When we speak, we are communicating much more than just the content of our words.

We are also using pitch and tone, as well as the level of formality we use to convey important subtext to the person we are speaking with.

By carefully choosing how we use each of these aspects, we can be sure that our message is received exactly as intended.

From greeting coworkers to leading a client pitch meeting to present in front of the entire company, verbal communication factors into our work lives in a massive way.

When speaking, our emotions can often come into play.

If we are angry, upset, or frustrated, our pitch might raise, conveying to the listener that we are experiencing a strong emotion.

This is not necessarily a bad thing, but being able to control it allows you to make sure that you are effectively communicating.

We all encounter situations that are frustrating or upsetting.

Allowing that to change our tone from calm and professional to curt, short, or rude is always a mistake.

Tone conveys a lot of information to the listener about how the speaker views them.

To build positive interpersonal relationships in an office environment, we should all endeavour to speak in a professional and respectful tone.

Of course, content is the most important part of verbal communication. What we say, and the words we choose to use, are crucial.

While most office communications tend to be more formal than, for example, meeting a friend for coffee, we should make sure that we leave space for personal chats and relationship building.

Think also about how technical your content is. If you are talking with developers about specific aspects of code, you should use different terms than when talking to the marketing team about new developments within the app.

3. Written communication

Effective communication by writing is a massively important skill, especially as more people are working remotely and keep in touch throughout the workday through Skype, Slack, or other digital mediums.

From a Slack message to an email to a customer to a new employee’s training guide, we write every day and it is crucial that we understand how to do so effectively.

In fact, as we increasingly rely on written communication, we are all faced with just how easy it is to create misunderstandings when using this medium.

Unclear messages, the information gone missing, or an incorrect understanding of tone or content are all problems that happen with written communication every day.

Sometimes the reader will misread the tone of a message because they are having a bad day, or just had a run-in with an unpleasant person.

No matter what, one important skill to have when relying on written communication is knowing when you need to stop using it. A simple call, in almost all cases, can solve these communication problems.

If you sense that there is a miscommunication happening, or just starting, nip it in the bud with a quick verbal chat and you’ll save a lot of time and frustration for all parties.

When writing, it is important to think about how you are presenting the information. Using paragraphs and line breaks are necessary.

Creating an impenetrable wall of text will disengage the reader – understanding and applying a proper structure will let the reader take in the information in digestible chunks.

Present your argument or thesis, take the time to back it up with clear proof, add in the relevant information to make sure that the reader understands the point fully, then close with a conclusion. 

It is a hard balance to strike between over or under explaining concepts. If you are writing instructions for a new employee, how detailed should you be?

Of course, this depends on the person, but over-explaining a little bit is much better than leaving the reader clueless.

Be thoughtful about your audience, what will they know and what do you need to explain in more detail? 

Written content tends to be a bit more formal than verbal.

Leave out the slang, use proper punctuation and spelling, and remember that anything written – especially in the digital age – will remain, even if you delete it.

Err on the side of professionalism every time you write something. Messages on Slack, for example, do not need to be written as formally as a cover letter, but they should be polite, professional, and well-written.

Be aware that written jokes can fall flat without the added context of tone or facial expressions.

4. Visual communication

Visual has become the most used type of communication, driven by social media, YouTube, and other platforms of the digital era.

As more and more people and organisations use these channels of communication, the more we are used to, and even dependent upon, using visual communication to stand out in a crowded platform.

Understanding that your visual communication must be in line with your brand and marketing, and knowing that there must be a developed and cohesive strategy for that, is crucial.

We rely heavily on visual communication.

There are many ways that visual communication, like charts, photographs, sketches, video, graphs, and even emojis and GIFs, can help improve the understanding of your message.

Think about how charts can bring data to life, making it much easier to understand than presenting a long stream of numbers, or how a sketch of a new UX is much more effective than a text description.

We rely on visuals to elevate our understanding of complex ideas.

While it is tempting to include visuals to add a bit of diversity and interest, you should consider what they bring to the table.

Not all communications need to have visuals added, and in some cases, they might detract from what you are trying to communicate.

You should endeavour to make sure that you are not adding fluff to your message, but rather strengthening your audience’s understanding of it.

As with all communications, make sure that you are meeting your audience where they are.

If you are presenting complex data, include the relevant descriptions, at the right technical level, so that your audience can follow.

Don’t use images that are graphic or could be upsetting, and remember the same rule applies to visual communication as does to writing: don’t create anything that you wouldn’t want to have associated with you in the future.

Develop and maintain Learning Culture

In this workbook, we put together tips and exercises to help you develop your organisation’s learning culture.

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