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How to Write a Job Application Cover Letter
Writing a cover letter is essential when applying for jobs. This is the perfect way to express how your specific skills are relevant to the open position. Wow your future employer with this simple cover letter example format.
Write a First Draft
Writing a first draft makes your letter concise and professional, states The Balance Careers. Organize your thoughts by making a list of what you’re trying to convey. Make sure you prioritize certain aspects like your previous job experience and why you would be a good fit for the position. Clearly state what position you’re interested in and why. Think about why you’re applying and what caught your eye about this specific position. Your cover letter will be easier to write after your thoughts are collected and organized.
Customize Your Salutation
When writing a salutation, make sure you know who you are writing to. Is this person the owner of the company or a Human Resources administrator? If you’re not sure, research the company to find out. Addressing your cover letter to a specific person shows initiative and attention to detail. After your salutation, start your letter with a short introduction of yourself. This gives future employers insight into who you are and the purpose of your cover letter.
Write Intentionally
Your cover letter should be no more than one page, so keep your points brief. Clearly state what position you are interested in and why. Explain why you are a good fit for the company because of your past job experience. If you have no similar job experience, let the employer know why you are changing career paths. Expand on your skills and give specific examples of how that skill set helped you at your last position. Name projects you’ve worked on and show results.
Close Your Letter
End your cover letter with a brief sentence and sign off. Thank the employer for their time and express your interest towards the job again. Let them know you’ll follow up with them if you do not hear back within a week and leave your contact information. Sign off with a professional farewell and leave room for a signature if sending a hard copy.
Edit and Proofread
As you finish writing your cover letter, make sure you take time to edit and proofread your document. Make sure it’s structured in a professional format with the company’s information, the salutation and introduction, the body of the letter, a brief closing sentence and farewell. Check for spelling and grammar mistakes to ensure a formal result. Make sure all names are spelled correctly, as well.
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How To Format a Cover Letter (With Examples)
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Cover Letter Format Guidelines
- How To Format a Cover Letter
What To Include in Each Section
- Formatting Tips for Cover Letters
Cover Letter Template
When you are applying for a job, how you format your cover letter is important because the letter is one of the first impressions you'll make on an employer. In fact, how you format your letter is almost as important as what you write in it.
A cover letter that is formatted incorrectly, or is difficult to read, can quickly eliminate you from the pool of candidates, so it's important to pay just as much attention to the formatting of your letter as to its content.
Here's information on cover letter formatting guidelines including setting page margins, choosing a font style and size, paragraph and section spacing, and more tips on how to format cover letters for employment.
Formatting includes factors such as page margins , font type and size , line, paragraph and section spacing, and document type. For example, a letter without the correct spacing between paragraphs, or with too much text on a page, is going to look cluttered, or a letter saved as a file type that is not meant for a text document (such as a .jpg or a .png) may prevent the reader from opening and viewing it.
Adhering to typical standards in formatting is especially important considering that communication skills are important in nearly every field, and failing to compose a readable cover letter will certainly not inspire confidence in your abilities.
On the other hand, a cover letter that is saved correctly and uses sufficient white space , a simple, reasonably sized font, and an appropriate salutation and closing will make a positive impression on your potential employers.
How To Format a Cover Letter
The easiest way to format a letter is to write the letter first, then format it. Once you have all the content ( contact information , why you are applying and qualified, signature, etc.) on the page, you can then easily adjust the margins, font, and alignment. Here's an overview of each section.
- Contact Section : How you include your contact information will vary based on how you are sending your cover letter. If you are uploading or mailing a letter, put the information at the top of the page.
With an email cover letter, your contact information should be below your signature.
- Employer Address : How you address the cover letter will depend on how much information you have about the employer.
- Salutation : A salutation is the greeting you include at the beginning of a cover letter. Here's how to write a salutation, including what to use if you don't have the name of a contact person to list.
- Body : The body of a cover letter includes the sections where you explain why you are interested in and qualified for the job for which you are applying. Here's what to include in each section or your letter.
- Paragraphs and Bulleted Lists : A more traditional cover letter contains written paragraphs describing your qualifications.
- Closing : When you're writing a cover letter or sending an email message to apply for a job it's important to close your cover letter in a professional manner. Here's how to close your letter with class.
Here are details on what to include in each section of your cover letter.
Cover Letter Format Example
Your Contact Information Name Address City, State Zip Code Phone Number Email Address
Employer Contact Information (if you have it) Name Title Company Address City, State Zip Code
- Cover Letter Contact Section Examples
Salutation Dear Mr./Ms. Last Name,
Cover Letter Greeting Examples : Note: If you do not have a contact name, you can skip the salutation entirely. Or, you can use Dear Hiring Manager, To Whom It May Concern , or one of the other examples listed in the link. Ideally, you will be able to address your cover letter to a specific person. Doing research can help you figure out who is the most appropriate person to receive the letter. Note: If you do not know the gender of your contact, you can write out the person's full name, e.g., "Dear Cory Smith"or "Dear Jordan Parish."
Body of Cover Letter The body of your cover letter lets the employer know what position you are applying for, why the employer should select you for an interview, and how you will follow-up. Organize the body of your cover letter into the following paragraphs:
- First Paragraph The first paragraph of your letter should include information on why you are writing. Mention the position you are applying for and where you found the job listing. Include the name of a mutual contact, if you have one.
- Middle Paragraph(s) The next section of your cover letter should describe what you have to offer the employer. Mention specifically how your qualifications match the job you are applying for. Think of this section of the cover letter as where you're making a pitch for your fit as an employee and show what makes you a great candidate. Make the connection between your qualifications and the job requirements clear . Use this section to interpret your resume—don't repeat from it verbatim.
- Final Paragraph Conclude your cover letter by thanking the employer for considering you for the position. Include information on how you will follow-up. Optionally, you can briefly restate why you would be a good fit for the position.
Complimentary Close Respectfully yours,
- Closing Examples
Handwritten Signature (for a hard copy letter)
Typed Signature
- Signature Examples
Formatting Tips for Cover Letters
Here are some formatting tips to keep in mind when you are writing your letter:
- Font choices: The details count when it comes to cover letters, so choose a professional font in a 10 or 12 point size. This is no time to break out emoticons or emojis.
- Email versus hard copy letters: The sample letter below is formatted for a printed out hard copy. If you are emailing your cover letter, you'll need to pay particular attention to the subject line of your email. See more tips for formatting your email cover letter .
- Letter Spacing: Your letter should be single-spaced. Include a space between every paragraph, and in general, a space between each section of the letter. (That is, there should be a space between the address and the date, and then again between the date and the salutation.)
- Email Spacing: In an email cover letter, where many sections are left off, you will want to include a space between the salutation and between each paragraph, and another space before your complimentary close.
- Proofreading: Remember that note about details counting in cover letters? Make sure to avoid errors by carefully proofreading your letter. Here are guidelines for proofreading your cover letter.
Use your word processor's spell check to catch common errors, and then consider reading your letter aloud—or having a friend review it—to catch additional errors.
Download the cover letter template (compatible with Google Docs or Word Online) or read the example below.
@ The Balance 2020
Cover Letter Sample (Text Version)
Molly Smith 21 Spring Street Anycity, NY 12000 555-122-3333 msmith@email.com
December 11, 2020
John Brown Sales Manager Acme Corp. 321 Main Street Anycity, NY 12000
Dear Mr. Brown,
I wish to apply for the sales position advertised on Monster.com. Terry Johnson suggested that I contact you directly, as we have worked together, and he felt that I would be a good fit with your team.
For the past two years I have been working in sales for Goodman & Co.. I have consistently exceeded my targets and I was recognized last quarter for outstanding service. As an avid cyclist and user of many of your products, I'm aware that Acme Corp. is a company with tremendous potential. I am confident that my experience, communication skills, and ability to convey product benefits effectively would enable me to excel in the sales role.
I would be delighted to discuss with you how I might be an asset to the Acme Corp. sales team. Thank you for your consideration; I look forward to hearing from you.
Respectfully yours,
Signature (hard copy letter)
Molly Smith
CareerOneStop. " How Do I Write a Cover Letter ?" Accessed Dec. 11, 2020.
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How to Write a Cover Letter in 2023 | Beginner's Guide

After weeks of heavy job search, you’re almost there!
You’ve perfected your resume.
You’ve short-listed the coolest jobs you want to apply for.
You’ve even had a friend train you for every single interview question out there.
But then, before you can send your application and call it a day, you remember that the job ad requires a cover letter.
Now you’re stuck wondering how to write a cover letter ...
Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think.
In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.
- What’s a cover letter & why it’s important for your job search
- How to write a convincing cover letter that gets you the job (step-by-step!)
- How to perfect your cover letter with the Novoresume free checklist
- What excellent cover letter examples look like
So, let’s get started with the basics!
What is a Cover Letter? (and Why It’s Important)
A cover letter is a one-page document that you submit as part of your job application (alongside your CV or Resume).
Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .
A good cover letter can spark the HR manager’s interest and get them to read your resume.
A bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder. So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.
How does a good cover letter look, you might ask. Well, here’s an example:

Keep in mind, though, that a cover letter is a supplement to your resume, not a replacement. Meaning, you don’t just repeat whatever is mentioned in your resume.
If you’re writing a cover letter for the first time, writing all this might seem pretty tough. After all, you’re probably not a professional writer.

The thing is, though, you don’t need to be creative, or even any good at writing. All you have to do is follow a tried-and-tested format:
- Header - Input contact information
- Greeting the hiring manager
- Opening paragraph - Grab the reader’s attention with 2-3 of your top achievements
- Second paragraph - Explain why you’re the perfect candidate for the job
- Third paragraph - Explain why you’re a good match for the company
- Formal closing
Or, here’s what this looks like in practice:

How to Write the Perfect Cover Letter (And Get Hired!)
Now that we’ve got the basics out of the way, we’re going to guide you through the process of writing a cover letter step by step.
Step #1 - Pick the Right Cover Letter Template
A good cover letter is all about leaving the right first impression.
So, what’s a better way to leave a good impression than a well-formatted, visual template?

You can simply pick one of our hand-picked cover letter templates , and you’ll be all set in a jiffy!
As a bonus, our AI will even give you suggestions on how to improve your cover letter on the go.
Step #2 - Start the Cover Letter with a Header
As with a resume, it’s important to start your cover letter with a Contact Information section:

Here, you want to include all essential information, including:
- Phone Number
- Name of the hiring manager / their professional title
- Name of the company you’re applying to
In certain cases, you might also consider adding:
- Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
- Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your blog.
And here’s what you shouldn’t mention in your header:
- Your Full Address
- Unprofessional Email - Make sure your email is presentable. It’s pretty hard for a hiring manager to take you seriously if your email address is “[email protected]” Whenever applying for jobs, stick to the “[first name] + [last name] @ email provider.com” format.

Step #3 - Greet the Hiring Manager
Once you’ve properly listed your contact information, you need to start writing the cover letter contents.
The first thing to do here is to address the cover letter to the hiring manager .
That’s right, the hiring manager! Not the overly popular “Dear Sir or Madam.” You want to show your future boss that you did your research and are really passionate about working with their team.
No one wants to hire a job seeker who just spams 20+ companies and hopes to get hired in any of them.
So, how do you find out who’s the hiring manager? There are several ways to do this.
The simplest option is to look up the head of the relevant department on LinkedIn. Let’s say you’re applying for the position of a Communication Specialist at Novoresume. The hiring manager is probably Head of Communications or Chief Communications Office.
So, you do a quick lookup on LinkedIn:

And voila! You have your hiring manager.
Or let’s say you’re applying for the position of a server. In that case, you’d be looking for the “restaurant manager.”
If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.
Here are several other greetings you could use:
- Dear [Department] Hiring Manager
- Dear Hiring Manager
- To whom it may concern
- Dear [Department] Team
Step #4 - Write an Attention-Grabbing Introduction
First impressions matter, especially when it comes to your job search.
Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.
So, it’s essential to catch their attention from the very first paragraph .
The #1 problem we see with most cover letter opening paragraphs is that they’re usually extremely generic. Most of them look something like this..
- Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.
See the issue here? This opening paragraph doesn’t say pretty much anything except the fact that you’ve worked the job before.
Do you know who else has similar work experience? All the other applicants you’re competing with.
Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.
So now, let’s make our previous example shine:
My name’s Michael and I’d like to help XYZ Inc. hit and exceed their sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job.
See the difference between the two examples? If you were the hiring manager, which sales manager would you hire, Jonathan or Michael?
Now that we’ve covered the introduction, let’s talk about the body of your cover letter. This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company.
So, let’s get started...
Step #5 - Explain why you’re the perfect person for the job
This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.
But first things first - before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.
For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. You scan the job ad and see that the top requirements are:
- Experience managing a Facebook ad budget of $10,000+ / month
- Some skills in advertising on other platforms (Google Search + Twitter)
- Excellent copywriting skills
Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our example:
In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+ . As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy , images, picked the targeting, ran optimization trials, and so on.
Other than Facebook advertising, I’ve also delved into other online PPC channels, including:
- Google Search
Are you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Learn how to write an internship cover letter here.
Step #6 - Explain why you’re a good fit for the company
Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button.
Well, no. You’re not quite there yet.
The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.
After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary .
Meaning, you also need to convince the HR manager that you’re really passionate about working with them.
How do you do this? Well, as a start, you want to do some research about the company. You want to know things like:
- What’s the company’s business model?
- What’s the company product or service? Have you used it?
- What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?
So, get to Googling. Chances are, you’ll find all the information you need either on the company website or somewhere around the web.
Then, you need to figure out what you like about the company and turn that into text.
Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.
You’d write something like:
I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device.
I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech. As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.
What you don’t want to do here is be super generic for the sake of having something to write. Most job seekers tend to mess this one up. Let’s take a look at a very common example we tend to see (way too often):
I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe with me.
See what’s wrong here? The example doesn’t really say anything about the company. “Culture of Innovation” is something most companies claim to have.
The same goes for “values of integrity and transparency” - the writer just googled what the values for the organization are, and said that they like them.
Any hiring manager that reads this will see through the fluff.
So, make sure to do a lot of research and come up with good reasons why you're applying.
Step #7 - Wrap up with a call to action
Finally, it’s time to finish up your cover letter and write the conclusion.
In the final paragraph, you want to:
- Wrap up any points you couldn't in the previous paragraphs. Do you have anything left to say? Any other information that could help the hiring manager make their decision? Mention it here.
- Thank the hiring manager for their time. It never hurts to be courteous, as long as you don’t come off as too needy.
- Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. You should ask the hiring manager to take some sort of action.
And now, let’s turn this into a practical example:
So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the most out of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your facebook marketing goals.
Step #8 - Use the right formal closing
Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.
Feel free to use one of the most popular conclusions to a cover letter:
- Best Regards,
- Kind Regards,
And we’re finally done! Before sending off the cover letter, make sure to proofread it with software like Grammarly, or maybe even get a friend to review it for you.
Does your cover letter heading include all essential information?
- Professional email
- Relevant Social Media Profiles
Do you address the right person? I.e. hiring manager in the company / your future direct supervisor
Does your introductory paragraph grab the reader's attention?
- Did you mention 2-3 of your top achievements?
- Did you use numbers and facts to back up your experience?
Do you successfully convey that you’re the right pro for the job?
- Did you identify the core requirements?
- Did you successfully convey how your experiences help you fit the requirements perfectly?
Do you convince the hiring manager that you’re passionate about the company you’re applying to?
- Did you identify the top 3 things that you like about the company?
- Did you avoid generic reasons for explaining your interest in the company?
Did you finalize the conclusion with a call to action?
Did you use the right formal closure for the cover letter?
5+ Cover Letter Examples
Need some inspiration? Read on to learn about some of the best cover letter examples we’ve seen (for different fields).
College Student Cover Letter Example

Middle Management Cover Letter Example

Career Change Cover Letter Example

Management Cover Letter Example

Senior Executive Cover Letter Example

Want to discover more examples AND learn what makes them stand out? Check out our guide to cover letter examples .
Next Steps in Your Job Search - Creating a Killer Resume
Your cover letter is only as good as your resume. If either one is weak, your entire application is for naught.
After all, a cover letter is just an introduction. Imagine going through all this effort to leave an amazing first impression, but flopping at the end because of a mediocre resume.
...But don’t you worry, we’ve got you covered on that end, too.
If you want to learn more about Resumes & CVs, we have a dedicated FREE guide for that. Check out our complete guide on how to make a resume , as well as how to write a CV - our experts will teach you everything you need to know in order to land your dream job.
Or, if you’re already an expert, just pick one of our resume templates and get started.

Key Takeaways
Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:
- A cover letter is a 250 - 400 word document that convinces the hiring manager of your competence
- A cover letter goes in your job application alongside your resume
- Your introduction to the cover letter should grab the hiring manager’s attention and keep it all the way until the conclusion
- There are 2 main topics you need to include in your cover letter: why you’re the perfect candidate for the job & why you’re passionate about working in the company you’re applying to
- Most of the content of your cover letter should be factual , without any fluff or generalizations
At Novorésumé, we’re committed to helping you get the job you deserve, every step of the way! Follow our blog to stay up to date with the industry-leading advice. Or, check out some of our top guides…
- How to Write a Motivational Letter
- How to Write a Resume with No Work Experience
- Most Common Interview Questions and Answers

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Home Cover Letter Help How to Write a Cover Letter
How to Write a Cover Letter for a Job

Unsure what to write in your cover letter, or how to make a cover letter that pairs well with your resume? Our cover letter writing guide explains these details in-depth, and shows you how to write a good cover letter for a job application that lands you an interview.

Picture this : you’ve already made a resume that highlights your experience and you’re about to submit a job application. But before you can continue you see the phrase that every job seeker dreads: “ cover letter required .”
Nobody likes writing cover letters, but if you’re job hunting in 2023, you’ll need to write a cover letter .
We’re here to help. In this article, we break down what a cover letter is, provide some proven examples, and guide you through every step of making a cover letter for a job. Let’s get started.
What is a cover letter for a job?
Not quite clear on what a cover letter is exactly? Here’s a quick definition:
A cover letter is an application document you pair with your resume that explains why you want a particular job, and why you think you’re the right person for that job.
But seeing an example is always better than just reading a definition. So here’s an example of a cover letter to show you what a good cover letter looks like in 2023:
Download Cover Letter Example
Cover Letter Template (Text Version)
December 3, 2022
Mrs. Connie Finnegan
24 Federal Ave.
Atlanta, GA, 30308
(404) 987-6543
[email protected]
Dear Mrs. Finnegan,
I’m writing to apply for the Restaurant Manager opening at Cool Bistro. I have more than three years of experience managing successful restaurants and bars, delivering excellent customer service, and creating unique dining experiences. I’m confident my professional expertise would make me a great addition to the team at Cool Bistro.
In my role as Restaurant Manager for Bar Louie, I proved to be an efficient, enthusiastic, and strong leader. My value quickly became apparent to Bar Louie’s owners after I trained and prepared the entire waitstaff for opening night. Not only did our team meet sales goals each month for the first year, but we received glowing reviews in the local papers as well.
I’m confident Cool Bistro would benefit from my skills in the following areas:
- Eye for excellence and high level of standards
- Strong work ethic and leadership skills
- Positive attitude even under pressure
I believe Cool Bistro will be a great success for many years to come, and my extensive expertise will help ensure your establishment succeeds well into the future. My time spent in this industry has prepared me for such an opportunity, and I sincerely hope I can contribute soon as a member of your team.
I’d appreciate the opportunity to discuss the Restaurant Manager position in more detail soon. I’m happy to come by whenever is most convenient for you. Thank you for your time, and I’m looking forward to hearing from you.
[Your Name]
To maximize your chances of getting an interview, you need to write a cover letter that makes a strong positive first impression on employers. And if you don’t have time to write one, no worries — you can also make a cover letter quickly using online tools or a cover letter template .
Writing a cover letter for a job with no experience ? Watch the video below to get started. Or keep scrolling to learn everything you need to know about how to write a good cover letter that gets you hired regardless of your background.
How to write a cover letter for a job application
Not sure what to write in a cover letter? Follow the seven simple steps below to make a cover letter that leaves a lasting impression on employers:
1. List your contact details

Underneath your name in your cover letter header , list the following contact information:
- Email address
- Phone number
- Mailing address (optional)
- Linkedin profile link (optional)
- Portfolio or website (optional)
- Pronouns (optional)
2. Address the hiring manager by name

Here’s how the top half of your cover letter should look.
After your header, include the date and the company contact information in this format:
Cover Letter Address Format
Name or job title of the person or team you’re writing to Company name Company’s street address Company’s phone number Hiring manager’s email address
Next, address your cover letter to the hiring manager — by name if possible.
A standard cover letter salutation includes the hiring manager’s last name, and begins with “Mr.”, “Ms.”, or another relevant professional title.
If you don’t see the hiring manager’s name listed in the job ad, don’t worry. You can still easily find out who to address your cover letter to:
Ways to find the hiring manager’s name
- Search the company on LinkedIn and click on “People”
- Explore the company’s website (specifically their “About Us” or “Team” page)
- As a last resort, contact their human resources department and ask
However, if you can’t find the hiring manager’s name, using their job title or something like Dear [Department Name] Director is okay.
Here are some example cover letter greetings:
Ways to open your cover letter
- Dear Jane Smith
- Dear Ms. Smith
- Dear Accounting Department
- Dear [Company Name] Recruiter
3. Write an attention-grabbing opening paragraph

Start your cover letter with an informative, direct introduction.
In the first one or two sentences, mention the position and organization you’re applying for, where you found the position, and why you’re excited about the opportunity. Check out this example of an effective cover letter introduction:
Example of a good cover letter introduction

Your opening paragraph should encourage the employer to read the rest of your cover letter.
Highlight your passion
You can make your introduction even more attention-grabbing by adding some personality, or by including a career highlight. Here’s a sample cover letter for a job application highlighting the jobseeker’s passion for the role.
Displaying your passion for a job
As a teenager, I would cut my friends’ hair because of my passion for haircare. Eventually, many of my friends and family would come exclusively to me when they needed their hair cut. Today, if anything, I’m even more passionate about hair care, which is why I’m applying for the open Stylist role at Grateful Dreads.
Showing personality in your cover letter helps employers understand what motivates you.
Just be sure to strike the right tone for your industry or field. For instance, if you’re applying for a job in law or finance, keep your writing formal.
Mention any referrals or contacts you have at the job
If you received a referral to the job by a current employee, your introduction is the place to mention it. Include a referral in your cover letter by quickly stating their name and your connection to them. This is a great way to quickly win over a hiring manager.
Adding a referral for a role
Your Personal Trainer, Augusta Maine, informed me about your open Executive Diary Secretary role and encouraged me to apply.
4. Explain why you’re qualified for the job

Your second and third paragraphs should convince employers that you’re the right person for the job. Use these paragraphs to best market yourself by discussing your relevant work experience, skills, and achievements.
Some things to include in your cover letter that highlight your value to employers include achievements , awards , and expertise . Here’s how you can add these elements:

If you’ve received compliments from management or colleagues for your work, you can add them to your cover letter:
Showcasing success on a cover letter
The managing partner of the law firm, Olympia Washington — one of my references — informed me that without my research skills, we wouldn’t have been able to guarantee such a good result for our clients in a class-action suit against an eldercare facility that had been overcharging its residents.
5. Relate your experience to the company’s needs

Begin to close your cover letter by restating your interest in the job and explaining how your experience fits into the needs of the company.
For example, if you’re applying to work at a company that’s seeking to break into a new market that you have experience in, you should highlight this experience in your writing.
Showing prior experience on a cover letter
I noticed in The San Antonio Express-News that you’re expanding Los Pollos Sobrinos into neighboring New Mexico. As a supervisor at Big Kahuna Burger, I’ve onboarded 20+ new employees, and I’m sure I could help you rapidly grow and train your team.
If you’re not sure what the goals or needs of the company are, find out by doing some research online. Take note of the products or services they offer, what their work culture is like, and if they have any future goals.
The job ad is also an excellent place to find out what the company is seeking.
6. Finish with a concise closing paragraph and sign-off

When writing a cover letter closing , be polite, confident, and continue to market yourself as the best candidate for the job.
First, restate your excitement about the job opportunity. Then, encourage the hiring manager to interview you (remember to mention when you’re available), and thank them for their time:

Finally, wrap up your cover letter with a professional closing salutation. The standard closing is “Sincerely” but here are some more options:
6 more sign offs for a cover letter
- Best wishes,
- Respectfully,
- Kind regards,
- Best regards,
- Yours truly,
Then, make two spaces below the salutation, and type your full name.
7. Check your cover letter’s content and formatting
After creating your cover letter, you need to review it before you send it off. Here are a few things to consider when reviewing your cover letter:
Double-check your cover letter formatting
A professional cover letter is normally:
- 200–350 words
- single-spaced
- US Letter (USA) or A4 (elsewhere) page size
- Left-aligned (except for your contact details, which can be centered)
Take a look at the checklist below before you submit your application to make sure your cover letter is formatted correctly.

Simplify your writing
The trick to writing a good cover letter that gives employers an easy overview of your qualifications is to use direct language.
Ideally, a cover letter for a resume should be easy to read, confident, and friendly.
To instantly improve your writing tone:
- Use contractions like “don’t” instead of “do not”
- Avoid overused buzzwords and phrases like “dynamic,” “think outside the box,” and “go-getter”
- Choose simple words like “helpful” instead of “advantageous”
Here’s a comparison between a friendly writing style and an overly formal one:
Excited and professional
I’m thrilled to apply for the customer service position at [Company Name]. Having been a customer service representative for 5+ years at Walmart, I’m confident I can quickly apply my experience using Zendesk and Salesforce to make a positive impact on [Company Name]’s bottom line.
It is with great interest that I apply for the open customer service position posted by your company on Indeed. I possess the requisite skill set to ably perform the customer service duties described in the job requirements.
Proofread carefully
Typos and grammatical errors in your cover letter will leave a negative impression on employers.
Here are two quick tricks professional editors use to catch mistakes:
- Read your writing out loud : Reading your letter aloud forces you to consider every word, sentence, paragraph, and punctuation mark. Plus, you’ll more easily notice hard-to-read sentences, and can then simplify them.
- Change the font : A new font forces your brain to process something that seems new. Switching your cover letter to a different font and font size can help you notice mistakes you’d otherwise miss.
After you’ve read your cover letter out loud, have someone else read it over. They can provide helpful feedback like whether your letter is clear and well-argued, or vague and filled with cliches. They’ll also (hopefully) notice any small grammar and spelling errors you missed.
How to make a cover letter using online software
If you’re short on time, try using a web application to quickly make a convincing cover letter.
There are several powerful cover letter builders online that you can try out. We’ll walk you through our own cover letter generator , so you can create your own letter in a few quick steps.
Step 1: Fill in your personal information

This information is what the software uses to generate your cover letter, and includes your:
Work experience
- Educational background
- Skills and personal qualities

Additionally, you’ll need to list the job title and company that you’re applying for so that the builder knows how to address your cover letter.

Depending on your educational status and how much relevant work experience you have, the software will highlight different information to help put the focus on your strengths as a candidate.
For example, if you already have several years of relevant work experience, the builder won’t mention your college education because your degree is no longer your most relevant qualification.

The last question asks you to explain how your coworkers might describe you (the answer ultimately being a soft skill you’ve developed over time). The builder then uses this detail in your cover letter to help further market you as the best candidate for the job.
Step 2: Select your template

But before you download your cover letter, make sure it looks appropriate for the job you’re applying for and matches the design of your resume.
Click on the left or right side of your cover letter to swap between the many HR-approved templates available in our builder. We offer a variety of templates designed for different industries and levels of formality, so you’ll soon find a design that works for you:

Step 3: Download your completed cover letter
With your cover letter written and neatly formatted, you’re ready to download your finished document.
Once you click “Proceed to Download”, you’ll be prompted to download your file in either PDF or .docx format.
In most situations, you should save your cover letter as a PDF because it’s easy for employers to open and ensures the reader doesn’t accidentally edit your cover letter when viewing it.
However, if a company specifically asks you to send your job application in .docx format, you should save your cover letter as a docx.
Frequently asked questions about how to write a cover letter
Still unsure about something? Here are answers to some of the most commonly asked questions about writing a cover letter:
What makes a good cover letter?
A good cover letter expands upon the information in your resume, providing context for your skills and accomplishments. It also gives employers insight into your personality so they can determine if you’d be a good cultural fit for the company.
What should you not say in a cover letter?
What you shouldn’t say in a cover letter is anything that makes you seem negative . For example, avoid talking about why you hate your job , or complaining about your current employer.
Instead, focus on what you learned in your current position that will help you succeed in your next role.
Should you include salary requirements in a cover letter?
No, you shouldn’t include salary requirements in your cover letter unless the company requests it.
If the salary you state is too high, the employer might reject your application before you get the opportunity to explain why your skill set and experience warrant a higher salary.
How do you write a general cover letter for a resume?
You write a general cover letter for a resume by highlighting the skills that make you a competitive candidate in your target industry without including any specific details about the job you’re applying for.
However, keep in mind that tailoring your cover letter to each position you apply for will increase your chances of landing a job. We recommend against using a general cover letter unless you really need to save time.
Additional cover letter FAQs:
Still have some questions that haven’t been answered? Here are some of our other cover letter FAQs:
- Does a resume need a cover letter?
- How do I include a referral in a cover letter?
- How do you write salary requirements in a cover letter?
- What is an enclosure in a cover letter?
- Should you use a template for a cover letter?
- Does a CV include a cover letter?
- Can a cover letter be two pages?
- Do cover letters need an address?
- Do I need to sign a cover letter submitted electronically?
- Should you put a photo on a cover letter?
- What does a cover letter look like?
We also have the answers to many more frequently asked questions about cover letters if you don’t see your question above.
Click to rate this article

Written by Ida Pettersson
Ida is a Content Writer at Resume Genius, where she assists job seekers as they plan their next career moves. She graduated from New College of Florida with a double major... more
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Electronic Cover Letters - CDO
More in this section click to expose navigation links on mobile., who to contact.
Career Development Office
- Gregory Hall, 2nd floor State University of New York at Fredonia Fredonia, NY 14063
- (716) 673-3327
- (716) 673-3593 fax
- [email protected]
- Academic-Year Hours: 8:00 am - 4:30 pm, Monday-Friday
- Summer Hours: 8:00 am - 4:00 pm, Monday-Friday
Electronic Cover Letters
Other than your resume, your cover letter or e-letter (electronically sent cover letter) is the most important document that will impact your being selected for that all important interview. Just as with your resume, your electronic letter should contain the most important facts about you that are valued by the prospective employer. A properly written letter will cover at least the following: it should identify the position you are applying for, highlight your skills and qualifications, and show how you fit the employer's needs.
An electronic cover letter should be concise and paint an accurate picture. Keep it simple and on target. Your letter should use a standard business format. For more information on writing cover letters, refer to Career Guides: Cover Letter Pointers ; Cover Letter Outline ; and Writing Job Search Letters handouts, as well as to the books about cover letter writing on the Job Search Information shelves in the CDO.
Electronic letters are sent via e-mail and tend to be very brief. It is important to include the position you are seeking in the SUBJECT of your e-mail. Then in the BODY of your letter, sell two to three points about yourself that will demonstrate that you have what the employer is looking for. Try to make your cover letter specific to the employer. The more targeted your letter is to an individual organization, the more effective it will be. Remember to research the organization you are applying to so that you can include relevant facts.
Be sure to include your cover letter at the top of your e-mail with your electronic resume following below. These documents are combined into one e-mail and then sent to a potential employer.

Electronic Cover Letter Tips
- Bold, underline, or italicize
- Use graphics or shading
- Tab, indent, or center text
- Insert symbols or use columns
- Use anything other than 12 point font
- Use any font except for Times New Roman (if you must use a different font, use Sans Serif)
- Include position title in the SUBJECT line of e-mail
- Align all text to the left
- Use spaces to separate paragraphs
- Use 12 point Times New Roman font
- Test letter before sending it to employers by mailing it to yourself or to a friend
- Mail a copy to your top employers
Sample Electronic Cover Letter
Your Current Address City, State Zip Code Date of Letter Person's Name, Title Organization Name Street Address City, State Zip Code
Dear Ms. or Mr. [last name]:
Opening Paragraph - Tell why you are writing; name the position, field, or type of work for which you are applying; mention how you heard about the opening or organization. Try to get the reader's attention.
Middle Paragraph (or two) - Describe your most important qualifications in relationship to the position, field, or organization for which you wish to be considered. Explain why you are interested in working for this employer, and specify your reasons for desiring this type of work. Emphasize skills or abilities you have that relate to the job for which you are applying.
Refer the reader to your resume below, but do not simply repeat the facts on the resume. Instead, interpret the facts on the resume from the employer's point-of-view. Help the reader see between the lines and draw conclusions. Be personable and enthusiastic, but also brief and specific. Remember that the reader will view your letter as an example of your writing skills.
Closing Paragraph - Use this paragraph to discuss what comes next. If references have been requested and the CDO has or will send your file, mention that fact. You can request an application or make yourself available for an interview. You can also make a specific request for an interview and indicate that you will phone after a specific amount of time to see if an interview can be arranged. Whichever approach you use, be sure that whatever action you are requesting of the reader is clear. Finally, thank the reader for his/her consideration.
Sincerely, Your Typewritten Name
- Hubspot Blog
- HubSpot.com
Oh no! We couldn't find anything like that.
Try another search, and we'll give it our best shot.
15 Cover Letter Templates to Perfect Your Next Job Application

Published: August 10, 2022
Are cover letters necessary? I'm not in HR, but I've been approached by applicants who wondered whether their cover letter would actually be read. My answer is one not many of them wanted to hear: "sometimes." Sometimes it will be read. Other times, you can get away with just sending in your resume — like when you network your way into applying for a position.

The truth is, you can't really predict on a case-by-case basis — and you're better safe than sorry. For the most part, having a cover letter will give you an upper hand in ways your resume doesn't. It allows you to show off your writing skills, provide details that you couldn't fit on your resume, demonstrate your passion, and show your willingness to put in as much time and effort as possible.
![covering letter for application form → Click here to access 5 free cover letter templates [Free Download]](https://no-cache.hubspot.com/cta/default/53/3f347702-d7e9-4e59-9fe4-be4cd7bad191.png)
If you’ve ever rolled your eyes or balked at an application that required a cover letter, this guide is for you. We’ll go over how to write a cover letter and provide cover letter templates to help you perfect your own.
Application Letter
An application letter is a written document addressed to an employer by a job applicant, explaining why they're interested in and qualified for an open position. More commonly known as a cover letter, this document can come in the form of an email, MS Word document, or similar application template offered by the employer.
Seems fairly basic, right? Cover letters can hold different levels of importance to an employer depending on the industry you're in and the job you're applying for. According to a CareerBuilder survey, 49% of recruiters say sendign a cover letter along with your resume boosts your chance of landing the role.
If you do plan to write a cover letter, keep in mind there are certain qualities it should have that are not included in the definition above.
What to Include in a Cover Letter
So, what should you include? We'll let the 11 templates below this list do most of the talking. No matter which one you download, pay attention to the following elements — all of which should shine through in the letter you send to your future manager.
5 Free Cover Letter Templates
Fill out this form to access your templates., 1. contact information.
Cover letters shouldn't just carry your contact information, but also that of the company to which you're applying. Contact info includes your phone number, email address, and any social media accounts you're willing to share and receive connections to.
Home addresses aren't required, but they can be a helpful reassurance to the employer that you already live nearby and would have no trouble coming into the office.
Avoid offering phone numbers, email addresses, or actual addresses that belong to your current employer. Using your personal Gmail address over your work email, for example, ensures your correspondence with recruiters remains separate from all of your current work communication.
2. A Personal Address Line
For as often as you see "to whom it may concern" at the top of cover letters today, do your best to avoid writing this exhausted line.
Address lines that specify a person or company grab your reader's attention much more quickly, and show the employer that you've taken the time to tailor your application letter to them. Don't have the name of the hiring manager? "Employers at [company name]" will do just fine.
A "hook" is a clever introduction that "hooks" your reader into wanting to learn more. Think about yourself as a job candidate — what makes you unique? What about your career might a recruiter be intrigued by that you can package into an interesting first sentence?
4. Why You're Qualified
It's a no-brainer that you should summarize your professional experience in your cover letter. However, today's best applications describe why this experience qualifies the applicant for the job they're applying for. For example, don't just state that you spent three years writing for a company blog. Explain that this type of work lends itself to managing your new potential employer's content calendar every week.
5. General Knowledge of the Business
Grammatical errors could mean your application is thrown in the trash, but that's not the only thing that could get your letter tossed aside. Using a generic "one-size-fits-all" cover letter — especially if you forget to change the name of the company — will also hurt your chances of landing an interview.
So, if you take the time to write a cover letter, take the time to comment on the business itself. Why are you applying to this company? What about their business stuck out to you as a professional?
Now, let's take a look at an example cover letter , what makes it effective, along with 11 templates you can download or draw inspiration from.
Cover Letter Example

Image Source
The example above illustrates how to write a marketing cover letter using the elements we listed.
Besides the contact information and the address line, the first few paragraphs explain why the candidate is qualified for the position. This example uses specific data to show why they would be a good fit.
Additionally, in the second to last paragraph, the candidate discusses why they're interested in the specific company, demonstrating general knowledge of the business.
By combining all the elements to a cover letter, this is a great example to use for inspiration.
Featured Resource: 5 Professional Cover Letter Templates

14 Free Cover Letter Templates for Your Next Job Application
Template 1: basic.
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The example above is a basic (but great) cover letter. The numbered sections are explained in more detail below.
The level of formality your header has will depend on the company to which you apply. If you're applying to a formal business, it's important to use a formal header to open your cover letter, like in the sample above. Put your address, the date, and the company's address. But if you're applying to a company that isn't as formal, you don't need to include yours and the company's addresses. You can still include the date, though.
2. Greeting
Using "To Whom It May Concern" is okay, but you may want to take the time to research the name of the recruiter or hiring manager online. If you do your research and aren't confident you found the right name, then you should definitely use the generic greeting — but if you are sure, then it shows you put in the effort to find their name and it will catch the recruiter's eye.
If you have the recruiter's name, do you greet them by their full name, or by their courtesy title (i.e. Mr., Ms., or Mrs.)? Similar to the header, it depends on the company's level of formality. If you're applying to a corporate business, you may want to consider using "Mr. Snaper" instead of "Jon Snaper." If you're applying to a start-up or a business with a more casual culture, you can use "Jon Snaper," as shown in the example.
3. Introduction
Your opening paragraph should, in 1-3 sentences, state why you're excited to apply and what makes you the perfect candidate. Get right to the point, and don't worry about explaining where you found the posting or who you know at the company. This isn't a place to go into detail about why you're a great candidate — that's for the second paragraph. Here, simply list a few key reasons in one sentence to set up the rest of your letter. Keep in mind that the recruiter may cross-reference your cover letter with your resume, so make sure the two sync up.
4. Paragraph 2: Why You're a Great Fit for the Job
Next, sell yourself and your experience by choosing one or two concrete examples that show why you're a great fit for the position. What did you do at a previous company that gave you relevant experience? Which projects have you worked on that would benefit the new company? How will your prior experience help this company grow? Stay humble in your explanation of credentials while still showing that you would be an asset to the team. Use this paragraph to show you're genuinely excited and interested in the position.
5. Third Paragraph: Why the Company Is a Great Fit for You
While it's certainly important you're a good fit for the job, it's also important that the company is a good fit for you. "A cover letter typically describes why you're great for a company — but how will you benefit from getting hired?" asks former HubSpot Team Development Manager Emily MacIntyre . "We want to know why our company appeals to you, and how it will be a mutually beneficial working relationship."
In the third paragraph, show you're serious about growing and developing your career at this new company. What impresses and excites you about the company? Is there something that you feel strongly about that aligns with the company's goals? For example, the candidate in the sample letter used this space to show his personal commitment to environmental causes aligns with the company's green initiatives.
6. Strong Closer and Signature
Don't get lazy in the final few sentences of your cover letter — it's important to finish strong. Be straightforward about your interest and enthusiasm about the new position, and tell them you're available to talk about the opportunity at any time. Be sure to include your phone number and email address. At this point, the ball is (rightly) in the recruiter's court to decide how to follow up.
Last but certainly not least, thank them for their time and consideration. Use a formal sign-off like "Best," "All the best," or "Sincerely," and finish by typing out your full name. You don't need to sign it with a pen.
Template 2: Data-Driven Marketing Cover Letter
Get it here..

When applying to a data-driven position, it might be tempting to inject your cover letter with, well, the data to describe what you've done for other employers. But in an application letter — particularly for the marketing industry — how you convey this data is just as important as the data itself.
The cover letter template above, which we created here at HubSpot, can help you present the data that's most important to you as a candidate such that it'll matter to your future employer.
Notice the three bullet points near the center of the letter above, preceded by the statement: "... I've developed a strategy that has helped the company achieve ..." This setup is important, because while you can add as many statistics as you want to this template, your data points should describe how your current/former business benefited from your work, rather than how you, yourself, benefited.
Template 3: Straight-to-the-Point Cover Letter

Harvard Business Review contributor David Silverman hailed the above cover letter example as "The Best Cover Letter I Ever Received." For context, Silverman believes there are only a handful of times when writing a cover letter is actually necessary:
- When you know the name of the hiring manager.
- When you know something about what the job requires.
- When you've been referred to the job personally.
Under those three circumstances, a straight-to-the-point cover letter like the one above could be your best bet. Because it's so concise, however, make a point to add your own letterhead above the message itself. It might be easy for a recruiter to sift through a short and sweet cover letter like the one above, but it's just as easy for it to get lost in the shuffle of their application list without a unique design or format.
Template 4: Referral Cover Letter

Just because a friend or colleague recommended you for a job doesn't mean the company is all set to hire you. Therefore, the cover letter template above is written specifically for referrals. We made this one here at HubSpot. Download it here (it comes with four other cover letter templates , too).
As you can see in the picture above, the first paragraph of the cover letter is dedicated entirely to acknowledging the circumstances of your applying: You know someone who works there — no harm in that. But there might be harm in not mentioning it to the hiring manager. Telling the reader about your connection at the company shows you're aware and confident of the actions you take to get the opportunities you're interested in.
Ultimately, it's better than the recruiter hearing about your employee connection from somebody else.
As for the rest of the cover letter, treat your message the same way you would if you had applied with no connection from within. Your skills and successes are no less important because of your internal referral.
Template 5: Photo Letterhead Cover Letter

The cover letter template above was designed by Microsoft Office, and as comprehensive as it looks, it's completely free to download and modify.
As it looks right now, this cover letter contains about half photo, half text. Feel free to shrink (and change) the image to give yourself more room to tell your story. Of course, a nice washed-out image that expresses who you are can be part of that story ...
Template 6: Digital Creative Cover Letter

This sixth template is perfect for the applicant who wants to emphasize the many different digital channels they areon. This template goes well with a resume of the same format.
As you personalize this letter with your own experience, make note of the social networks and industry software included in this template. You'll see there’s additional space along the top to add your LinkedIn and personal website to fill with your own information.
You can improve upon this template by formatting your most important highlights and accomplishments with bullet points. This will make the document easier to read for the hiring manager and emphasizes the value you provide.
Template 7: Marketing Manager Cover Letter

Our seventh cover letter comes from Monster.com. This cover letter, shown above, is focused specifically on a marketing role.
Notice how the writer includes references to important marketing metrics and terminology. If you're applying to a data-driven role, you might not want to fill the page with a story of your experience in paragraph form, like Template 1 does at the beginning of this article. Instead, consider highlighting three (or four, or five) of your successes that you believe the hiring manager would resonate most with, in bulleted form.
As a marketing professional, breaking up your letter with bulleted details like the ones above shows a respect for the hiring manager's limited time — a mentality that all marketers must understand when communicating with a brand's audience.
Template 8: Career Day Follow-Up Cover Letter

This is a unique kind of cover letter from Princeton University.
LinkedIn, Glassdoor, Monster, and Indeed might take the lion's share of your job searches online, but still some employment opportunities come out of a trade show, job fair, or similar networking event. For those occurrences, you have the follow-up cover letter template above.
This cover letter has everything you need to help an employer recall a conversation you had with him/her at a career fair. As you can see in the second paragraph, the letter is particularly useful to people who are about to graduate college.
Template 9: Logo and Watermarked Cover Letter

Here's another cover letter template from Microsoft Office. This one has a light touch of color in the design just above the letterhead, but make no mistake — the template caters to any professional looking to make a good first impression on their future employer.
Don't let the logo space on the top-right of the page confuse you. This can be the logo of the company to which you're applying — to quickly get the attention of the recruiter — or your own logo. Perhaps you freelance on the side or simply like branding yourself. This cover letter template is meant for customization.
Template 10: Data Scientist Cover Letter

The text emphasizes how the applicant’s academic research and projects makes them an ideal candidate for the position. The format is also simple enough to submit as a pdf, as text in an email message or an application text box.
Template 11: Business Cover Letter

The cover letter template above is perfect for entry- and mid-level marketers who want to show a little extra professionalism in their opening note to a potential employer.
The multi-colored header (you can change the color if you wish) shows just the right amount of creativity and can go quite well with a resume of the same style. If you don't have enough experience to fill the entire page, don't worry. Feel free to write to a length you think is representative of who you are and what the hiring manager wants to see.
No matter how long your final cover letter is, the above template is your opportunity to show your attention to detail — from your contact information in the top header, to the personalized address line where you can include the name of the hiring manager. Like we said, "to whom it may concern" is pretty outdated, anyway.
Template 12: Entry-Level Cover Letter

The cover letter template above, written by HubSpot, is specifically designed for entry-level applicants.
When you only have a few years experience, it's important to display how you gained your skills and what you learned from your education or internships. Additionally, it's important to mention why you want to work at the company you're applying to.
No matter your experience, the template above will help you decide what skills you want to highlight and flesh out in your cover letter.
You can download it here (it comes with four other cover letter templates , too).
Template 13: Healthcare Cover Letter

Additionally, phrases like "I'd love to put my skills to work for your clinic" and "Please contact me at your convenience and let me know how I can help you" focus on what the business will gain as a result of hiring the applicant, rather than what the applicant is looking to gain.
Template 14: Freelance Cover Letter

If you're looking for freelance work, your biggest goal is to get your strengths across quickly, so busy clients won't pass by your cover letter entirely. Additionally, if you're sending out multiple cover letters to different clients, you'll want to target each one to that client's unique goals.
For instance, if one client is looking for SEO-optimized content related to marketing, you'll want to highlight past experience writing marketing content; this will change if, for instance, the client is looking for fitness content.
For this reason, it's a good idea to structure your cover letter so you start with a) past credentials or references, and b) bullet-point information related to the client's goal, as shown in the cover letter above.
Template 15: Director Cover Letter

In the cover letter above, the candidate does a good job outlining how she succeeded in a leadership role previously: "For the past five years, I have successfully developed and maintained all data systems, including schedules and records for a business employing more than 100 people."
You'll want to demonstrate how your skills align with a Director position — both through organization and leadership — and, when possible, where you received recognition for your hard work (i.e. "I earned an award for Most Valuable Administrative Staff Member").
Write a Winning Cover Letter
Writing a cover letter is easier said than done. Don't hesitate to spend a lot of time writing and editing it. Or, ask a friend or family member to read it over and give you feedback. If the recruiter does end up reading it, you'll be thankful you did.
Editor's note: This post was originally published in November 2014 and has been updated for comprehensiveness.

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- Cover Letter
How to Format a Cover Letter: Layout Examples for 2023
You learned how to format a letter at school, but it was ages ago. No time for a trip down memory lane. See the types of cover letters & pick the best cover letter format with us.

As seen in:
Most applicants know nothing about the cover letter format—layouts are sloppy, and the contents basically put readers to sleep.
What if I told you that in 7 minutes, you’d be the only one to learn how to wake everyone up?
This guide will show you:
- Cover letter format example better than 9 out of 10 others.
- What types of cover letters are that you can use to find a new job.
- How to format a cover letter to impress employers with your attention to detail.
- The best cover letter formatting tips that recruiters will thank you for.
- And ideas for a modern or traditional but always proper cover letter format.
Want to write your perfectly formatted cover letter in 15 minutes? Use our cover letter templates here .
Create my cover letter now

Sample cover letter made with our builder— See more cover letter examples here .
Here’s how to format a cover letter step by step:
- Choose the Best Type of Cover Letter
- Format Your Cover Letter for a Job Application
- Create a Professional Cover Letter Header
- Start With a Personal Salutation and a Strong Opening
- Make an Offer and Explain Your Motivation in the Central Paragraphs
- Use a Clear Call to Action
- Finish with a Professional Sign-Off
Cover Letter Format Example
Digital Marketing Specialist
4710 Oak Way
Omaha, NE 68102
402-214-2558
[email protected]
linkedin.com/in/mary.chao
Omaha, 01/28/2019
Ashley Alameda
Head of Marketing
Avanix, Inc.
2509 Hall Valley Drive
Omaha, NE 72662
- Dear Ashley,
Two months ago, I hit a goal I never thought I'd reach. I pushed SEO traffic to 20 million monthly views. One year ago, traffic for our four sites—all of which I manage through a team of 25 employees—rested at just 4 million per month. Upper management challenged me to lead the team toward doubling our traffic. We hit that goal in just six months, blowing away our sales revenue forecasts in the process.
I know your main upcoming challenge will be to grow revenue from your new website. With over seven years of experience in SEO and social media marketing, and as someone who is passionate about staying on the leading edge of tech, I'm confident I can repeat the growth I achieved with XYZ as your new Digital Marketing Manager.
In my current position, I successfully lead creative strategy and internal development teams. Specifically, I have:
- Skyrocketed Inbound Marketing ROI by 43%.
- Reduced Cost Per Lead by 35%.
- Boosted Landing Page Conversion Rates by 55%
What impresses me most about your online marketing strategy is that you’ve managed to build a self-reliant team aligned with two basic key metrics only: traffic and conversions. This perfectly reflects my core professional values.
I'm adept at reading Google and user search intent, then translating that into measurable returns. Can we schedule a call to discuss ideas for growing your revenue by 25% in 2018?
How to Format a Cover Letter?
Let me walk you through how you can format your cover letter equally well:
1. Choose the Best Type of Cover Letter
Before you get down to writing, you should learn what types of cover letters are. Otherwise, you might end up using the wrong one.
You can use cover letters for a variety of purposes. Experts name the three types of cover letters: the application cover letter, prospecting cover letter, and networking cover letter. Less common types include the email cover letter and referral cover letter.
Let’s have a closer look at these six types of cover letters:
Types of Cover Letters
- Application cover letter is the most popular cover letter type. You send it alongside your resume to a recruiter or hiring manager in response to a job ad. An application letter could also be sent together with a CV since both a resume and a CV are equally essential components of a job application.
- Prospecting cover letter (a.k.a. cold contact cover letter or a letter of intent ) asks about available openings at the companies that interest you. You can send this type of cover letter to businesses that don’t openly advertise their vacancies.
- Networking cover letter can be used to ask the individuals in your business network for support with your job search. The point of this type of cover letter is to inquire about job openings, career advice, or help with finding a new job.
- Email cover letter is a shorter version of the cover letter types mentioned above. Instead of attaching a separate cover letter to an email, you write the letter's content directly in the email message. The email cover letter is less formal and more condensed.
- Referral cover letter is used when someone you know refers you for a position. In this cover letter type, you should introduce yourself and name the person who referred you. Adding a reference list to your resume wouldn’t hurt either.
So, which types of cover letters would assist you in landing a job interview?
Theoretically, every single one can help. But practically, it depends on your work profile, experience, and the company itself.
Some businesses may have a policy of hiring people through open job advertisements—in such cases, sending even the fanciest prospective cover letters won’t get you a job outside the normal recruitment process. However, there’s no harm in trying different types of cover letters for jobs.
Need a closer look at the differences between a cover letter and a letter of intent? Check here: Is a Letter of Intent or a Cover Letter Better for You?
2. Format Your Cover Letter for a Job Application
Now that you know everything about different types of cover letters, you can move on to writing the one you need. Start with the basic formatting first. Start with the basic formatting before you get down to writing. You’ll benefit from the effort you’ll put into creating your cover letter template. Here’s everything you need to know:
- Pick a legible cover letter font , like Arial, Calibri, or Verdana, and keep it between 10 and 12 font-size points.
- Set margins to 1 inch on each side of the page.
- Adjust cover letter spacing : double spacing between paragraphs and 1–1.15 between lines.
- Left-align all contents.
- Limit the length of your cover letter to one page.
- Save your cover letter in PDF. It’s the best electronic cover letter format because it keeps the cover letter layout intact.
- Name the cover letter file by YourName—JobTitle—CoverLetter.pdf.
Are you sending a cover letter via email? Here’s exactly what you need to format your electronic letter: Email Cover Letter Writing Guidelines
3. Create a Professional Cover Letter Header
You need to have specific details handy to write a cover letter header . And they are:
- Your full name, mailing address, phone number, email, and LinkedIn profile handle.
- Date of writing
- Hiring manager’s or recruiter’s name, job title, company name, and location.
Addressing the cover letter right is the single most important thing in cover letter writing . Fail at this stage, and your application is good to go (to the trash).

Here’s the correct way of formatting the cover letter header:
Professional Cover Letter Format—Heading
Leave a slightly larger space between your contact information and the date of writing.
When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check . Start building a professional resume template here for free .

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4. Start With a Personal Salutation and a Strong Opening
There’s excellent research that shows nothing activates our brains as much as hearing or seeing our own name. So open your cover letter with the correct name, and you’ll get the attention you deserve.
You can look for the name in the job description, company website, or LinkedIn. Call the company and ask for the hiring manager’s name if you're struggling.
Cover Letter Format—Salutation
- Dear Ms. Jones,
- Dear Ashley Jones,
By no means open the cover letter with “ To Whom It May Concern ” or “ Dear Sir or Madam .” Nothing screams generic more than these two. Go for “Dear [XYZ Team] Hiring Manager” or “ Dear Hiring Manager ” if all strategies have failed.
Now that you have the recruiter’s attention, use one of those opening strategies:
- Mention a significant (yet relevant) accomplishment you’re proud of
- Discuss something you love about the company you’re applying to
- Comment on the recent award or news the company was honored by
- Showcase your passion, skill, or other outstanding quality
See this example of a powerful opening paragraph:
Cover Letter Format Example—Opening
5. make an offer and explain your motivation in the central paragraphs.
In the main parts of your cover letter , focus on what you have to offer, not what you want out of a job. And then make them feel special. Let your cover letter say why exactly you want to join them, not any other company.
These points should help you figure out how to sell yourself in the cover letter :
- Read the job ad carefully. Identify the key challenges your future employer is facing. Then, explain how you can help them.
- Emphasize how your expertise will help solve their problems. You can use bullet points to break up the text and highlight your achievements with numbers.
- Explain your motivation. Once your employer understands they want you, they’ll want to know why you want them.
Format of a Cover Letter—Body
What impresses me most about your online marketing strategy is that you’ve managed to build a self-reliant team aligned with two basic key metrics only: traffic and conversions. This perfectly reflects my core professional values.
Are you intimidated by those achievements? You must be at the beginning of your journey then. Read more: Cover Letter Writing Tips for No-Experience Candidates
6. Use a Clear Call to Action
The hiring manager wants to give you a shot already, so don’t let them change their mind. Finish your cover letter with a compelling call to action. This is how:
- Reiterate your value and sum up your qualifications in a single sentence.
- Ask for a call or a meeting.
- Restate that you can help them achieve their objectives.
How to Format a Cover Letter—Call to Action
7. finish with a professional sign-off.
A cover letter closing format is the same as any other formal business letter. Write “Sincerely” and sign off with your full name one or two lines underneath.
Optionally, include a digital copy of your handwritten signature in your sign-off. It will add a professional touch.
Proper Cover Letter Format
Now that you’re stocked with cover letter formatting tips see what the best cover letter looks like :

If you want a format that focuses on what’s important in a cover letter, you’re right to choose Cascade. The darker sidebar covers the boring, leaving your hiring manager with the juicy and plenty of white space they can rest their eyes on.

Looking at Cubic, you can tell it was made for C-suite professionals. It’s elegant. It’s neat. It’s perfect. The heading is designed to highlight your position, so use it to your advantage if you’re a senior candidate with an impressive resume.

Are you recruiting to the creative industry? Then Iconic is a perfect cover letter format for someone with a knack for design and communication. Iconic will help you tell your story thanks to a sleek layout that feels complete.

Sometimes you want things to be uncomplicated, and you want to be direct and put your thoughts down uninterrupted. The Primo cover letter format gives you just that.

Entry-level candidates—here’s something just for you. A splash of color and square icons will add personal vibes to your cover letter. It is precisely what employers are looking for in candidates like yourself.
Key Takeaway
In this article, you’ve learned about the different types of cover letters and how you should format your cover letter to appear as professional as possible. Do you need a reminder of the main points?
In a nutshell, this is how to format a cover letter:
- Use one-inch margins, single line spacing, and 11 to 12 pt font.
- In the top-left corner, put your contact details, city and date, and the employer's contact details.
- Open with a personal salutation.
- In the body of your letter, open with the hook, make an offer, and explain your motivation.
- Finish with a clear call to action.
- Sign off with a “sincerely” and your full name.
All check? Then you can be sure your cover letter for a job is formatted perfectly.
Want to learn more about cover letter setup? Have additional questions we didn’t answer above? Drop me a line in the comments, and I’ll be happy to chat!
Frequently Asked Questions about Cover Letter Formats
How to format a cover letter correctly.
Even if you know what a cover letter should say , it’s still important to structure the message correctly:
1. Put your contact information at the top of the letter.
2. Address the cover letter to the hiring manager.
3. Add today’s date.
4. Use a professional cover letter greeting and the hiring manager’s name.
5. Open the letter with a hook .
6. Explain why you’re a good fit for the position in a few bullet points.
7. Finish the letter with a call to action .
8. Add a cover letter closing and sign the letter.
To properly format a cover letter, use popular cover letter fonts such as Arial, Calibri, or Helvetica, and set the font to 11–12 points. Remember to keep the margins 1-inch wide on all sides. The spacing of the cover letter should be 1–1.15 between lines and double between paragraphs. Your cover letter should fit on one A4 page . Use white space to separate different parts of the letter—it’ll also make it easier for the recipient to read.
How to format a cover letter for an internship?
Candidates applying for an internship can use a business cover letter format . The main difference is that instead of referring to their work experience , they should put emphasis on their academic accomplishments, extracurricular activities , and relevant knowledge they learned while studying—very similar to an entry-level cover letter .
This is how you should format a cover letter for an internship:
1. Put your name, field of study, and contact information at the top.
2. Address the cover letter to the hiring manager or internship coordinator.
3. Add the date.
4. Use a professional greeting and the hiring manager’s name.
5. Introduce yourself and provide an attention-grabbing accomplishment .
6. Explain why you’re interested in the internship and how well you fit the position.
7. Provide relevant examples of academic achievements, extracurricular activities, personal projects, etc.
8. Finish with a call to action.
9. Add a cover letter closing and sign the letter.
Remember to use a cover letter template matching your internship resume . And don’t forget to get into the details of cover letters for internships here.
What’s a good cover letter email format?
A good email cover letter format, or an online cover letter format, is shorter and less formal than a classic cover letter format. You can use such a format when the job advertisement doesn’t specifically request a cover letter. This way, you can introduce yourself and present your qualifications for the job without spending extra time on making the layout for your cover letter or choosing a Word cover letter template .
Follow our guide to read more about the best email cover letter format .
What’s the APA format for a cover letter?
The APA format for cover letters is used when submitting a manuscript for publication. It’s quite different from a formal cover letter for a job .
APA-format cover letter for journal submissions includes:
- Title of the manuscript
- List of authors
- Assurances stating that the authors agree with the content of the manuscript and the order of authorship
- Assurances stating that the corresponding author takes responsibility for informing other authors of any editorial changes made to the manuscript
- List of closely related manuscripts that have been submitted to the same or another journal
- Information about conflicts of interest that could be seen as influencing the research
- Request for review
- Verification related to the ethical treatment of human or nonhuman participants
- Copy of permissions needed to reproduce the copyrighted material
- Contact information of the corresponding author
The APA-format cover letter must be addressed to the journal editor. APA, which stands for American Psychological Association, also defines the format of resumes for jobs in the psychology field .
What’s the MLA format for a cover letter?
MLA-format cover letters follow the Modern Language Association style of academic writing. They can be used when applying for research positions or academic jobs. The difference between a business cover letter and an academic cover letter is that MLA cover letters emphasize the author’s scholarly work, such as a thesis, dissertation, or research. You can send an MLA-formatted cover letter with an academic CV or a Ph.D. resume .
How to write an MLA-formatted cover letter:
1. Add your full name and contact information at the top of the letter.
2. List the employer’s address.
3. Add the current date.
4. Address the letter to the hiring director or the hiring committee.
5. Mention the job you’re applying for in the first paragraph.
6. Highlight why you’re a good fit for the position.
7. Explain how your thesis, dissertation, or research relates to the offered position.
8. Mention how your background can help you fit into the academic institution or organization.
9. Finish your MLA-format cover letter with a call to action by proposing a meeting or a phone conversation.
10. End with ‘Sincerely,’ your full name, and credentials.
What’s a T-format cover letter?
A T-format cover letter is a business cover letter that compares job requirements and a candidate’s qualifications. The name stems from the T-shape lines that divide the page into two columns. The T-format cover letter can be easier to scan than a classic cover letter format.
Follow these steps to use the T format for a cover letter:
- Pick a basic cover letter template or create one by yourself.
- Start writing by adding your contact information, date, company information, and salutation.
- Follow with the opening paragraph to introduce yourself.
- Add a table with two columns and two rows.
- Label the columns ‘Job Requirements’ and ‘My Experience,’ or something similar.
- On the left side, add bullets with job requirements that mirror the ones listed in the job advertisement.
- On the right, provide examples from your experience to prove that you have the skills needed for the job.
- End the cover letter with a short closing paragraph and a professional salutation.
Some career experts claim that a T-format cover letter can help you sell yourself to the recruiter better than a classic cover letter format.
How to write a cover letter in block format?
A block format cover letter is the most common cover letter format. All the information on the page is aligned to the left side, and the text uses single-line spacing, with double-spacing between paragraphs. Most free cover letter templates for G-Docs and other programs follow the block format.

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Writing a cover letter is essential when applying for jobs. This is the perfect way to express how your specific skills are relevant to the open position. Wow your future employer with this simple cover letter example format.
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