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Sales Manager Cover Letter Examples

Sales Managers are in charge for supervising sales staff and making sure sales targets are attained.

Some of their specific responsibilities include: implementing sales strategies, analyzing market trends, monitoring the competition, recruiting and training employees, and motivating salespeople. Sales Managers are required to collaborate closely with the marketing department in order to increase company revenue.

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Let employers know that you mean business, with a professional cover letter. Learn how to write a cover letter in our detailed guide.

Include These Sales Manager Skills

An example cover letter showcasing this type of assets is presented below.

Dear Mr. Moore:

Success in the world of sales requires perseverance, profit-driven focus, and exceptionally honed interpersonal skills. As an experienced professional with a strong history of managing client relationships and drastically increasing revenues, I stand in a prime position to significantly contribute to your objectives as your next Sales Manager.

My experience in securing new customers, analyzing market and competitive trends, negotiating and closing profitable deals, and nurturing beneficial relationships positions me to substantially impact your organization. By leveraging product expertise and keen insight to implement strategic sales and marketing solutions, I excel at connecting with key decision makers and quickly building profitable, lasting partnerships that sustain revenue growth.

Following are highlights of my qualifications:

Consistently outperforming corporate sales and revenue goals through the development of aggressive and successful business initiatives and effective sales team leadership, propelling drastic sales revenue increases while minimizing corporate expenses.

Recruiting, training, and managing top-performing sales teams and coaching staff to achieve goals in alignment with corporate objectives.

Forging trusting and enduring relationships with customers, management teams, and peers to maximize client retention and satisfaction.

Utilizing superior team leadership, communication, and organizational skills to achieve maximum sales and the highest level of customer service.

My dedication to creating solid and productive partnerships, along with my steadfast motivation to meet or exceed sales goals, characterizes my career accomplishments. These skills, combined with my articulate presentation talents, will allow me to greatly benefit Sillam’s sales team. I look forward to discussing this position in further detail. Thank you for your consideration.

Cheryl Aguirre

A professional cover letter is the first step toward your new job!


The Best Sales Manager Cover Letter Example

Getting a managerial sales position is a challenge. Give yourself the best chance possible with an effective sales manager cover letter using our cover letter template.


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Sales Manager Cover Letter Example

Sales manager cover letter sample, great sales manager cover letter example, cover letter tips using this example, faq: sales manager cover letter example.

Sales Manager Cover Letter Example

Any open sales manager position is going to attract many candidates. You need to demonstrate that you fit the role in a way that sets you apart from other applicants. To do so, your job application should include a professional resume and an effective cover letter that highlights your strengths as both a salesperson and a manager.

This guide will show you:

I graduated with a bachelor’s degree in marketing from [University name], finishing in the top 10% of my class and graduating with honors.

Q: Do I really need a cover letter?

Yes, you should always include a cover letter with your application to accompany your sales manager resume. It is an opportunity to differentiate yourself as a candidate. If you’re struggling with ideas, use the ResumeHelp cover letter builder to get started.

Q: How long should my cover letter be?

As a general rule, your cover letter should be around three-quarters of a page. If you follow our cover letter guidelines, you should have no trouble keeping it to this length. Remember, a cover letter is still a prelude to an interview, so you should not be detailing every aspect of your career.

Q: Does this cover letter example work if I don’t have a lot of experience?

It will be a challenge to land a managerial position without managerial experience. However, this template still works. Just highlight any experiences you’ve had in other jobs or even internships and volunteer positions that display experiences and skills. It is important that you establish your managerial credibility so if you don’t have the experience, help draw the line for the hiring manager in other ways.


Move your cover letter to the top of the yes pile!

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Sales Manager Cover Letter Example

Sales Manager Cover Letter Example

How you target your message is at the core of a sales manager’s craft. A sales manager cover letter enables you to do exactly that when pursuing the perfect job, unconstrained by your resume’s limitations.

Here’s the thing: All sales managers recognize an empty sales pitch when they hear one. When you are selling your ability to sell to others, it is not enough to list your achievements. What counts is the difference you make to the sales process — something that's hard to convey in the rigid structure of a resume. 

A job-winning sales manager cover letter goes beyond the circumstantial factors of selling success. After all, anyone can sell an amazing product in economic boom times. It details just how you improve sales outcomes and delight customers over and above what the competition can manage. This is not about selling ice to Eskimos. Eskimos don’t need ice. An effective salesperson who is going to attract repeat customers must chat to each tribe of Eskimos and understand their needs to see if there is a fit.

The most successful cover letters tell the sales manager's story in such a way that it dovetails perfectly with the target job requirements. Their experience might not be a perfect fit, but the cover letter's free-form style allows for some creative interpretation. 

This writing guide, along with the corresponding sales manager cover letter example, and Resume.io’s other job search resources including free cover letter examples will help you write a cover letter to close the most important deal in your sales career. We’ll discuss:

Core considerations for a winning sales manager cover letter

What is the number one message for a sales manager.

First things first ... your sales manager cover letter is like any form of selling: The art of persuasion only comes into play after understanding.

In a world where we are limited by time and energy, any activity that wastes either commodity sucks the potential out of your day. It is bad enough to make poor choices for yourself, but when you end up wasting other people's time or energy, they won’t thank you. We’ve all been in that car showroom, politely listening to a salesperson when all we really want to do is have a quick browse and let our imaginations go a little wild.

Sales people must make sure all their customer interactions are worthwhile — for both parties. Your persuasive skills might be top-notch, but if you don't take the time to understand whether your customers have any interest in purchasing (at some point), you will be wasting both your time and theirs. 

Your sales cover letter must convey that listening to understand your customers' needs and wants is your top priority. But just saying so is not enough. Sales is about showing, not just telling. So as a powerful self-selling tool, your cover letter must include examples of your effectiveness in digging deep to understand exactly how to exceed a customer’s needs.

Don’t be afraid to sell yourself as hard as you can. Don’t be shy.

Expect any future boss to only spend a minute or two reading your cover letter, and even then, likely just skimming. So there is no place for subtlety or intrigue in your cover letter sales pitch. Make your “why” jump off the page. Be bold and ensure every sentence has a purpose. 

The purpose of your sales manager cover letter is to open the door to a more detailed personal conversation at the interview stage. You will be up against so many other candidates trying to catch the same employer's eye. 

Use the cover letter as a piece of selling dynamite to blow your competition out of the water. Or at least make sure the wording is strong enough to get yourself on that interview list.

Secondary purpose — the art of influence

Sales professionals are masters of the dark arts of influence. They have a way of leading you in the desired direction while seemingly walking by your side. They use empathy to disarm you and language to persuade you, at all times nudging you along the journey to purchase their product or service. It might not be today, and it might not even be next month, but their actions will make you more likely to buy at some point.

As a sales manager you know your craft and are deliberate about your intentions. Underpinning the subtle art of winning over customers is a significant degree of behavioral science. Your awareness of that needs to come across in your cover letter. It should at least hint at any cutting-edge sales training you've completed, or maybe mention some favorite industry-appropriate sales methodologies. Sales is not a passive process. If you come across as a curious “student of sales” on a journey of continuous improvement, potential employers will know they are taking on someone who will seek to find every possible way to make sales and retain customers.

Your cover letter text will be all the more impressive in giving sales-savvy readers a sense of your proven sales techniques. Be proud of your success stories and show confidence in your ability to replicate them for this prospective employer.

Every sales manager knows that the delivery of any sales pitch does not come in a monologue. There is often a back and forth that can last for weeks or even months before a successful sale. Just as their sales process is structured, so their sales application letter should follow a set format for maximum impact.

For additional inspiration, check out some of our related writing guides and cover letter examples in the sales category:

Best format for a sales manager cover letter

Just as the sales process is structured, your sales manager cover letter should follow a set format for maximum impact. Each of the following components serves a purpose.

You'll find an overview and general advice in our overall guide to writing cover letters . Here, we'll explore each cover letter section in a sales context, step by step. Let's get started.

Dear Mr. Hunter

When you are competing with your rivals to sell empty space on a container ship, the basic variables of service and cost mean that sales managers need to convince customers that working with them is worth paying for. I sell my colleagues rather than my containers.

Increasing the ocean freight customer base by an average of 25% over the past five years, running at 92% annual client retention and increasing annual profit growth per customer by 16% demonstrate that I understand the subtleties of selling freight forwarding. Delighting a freight customer is about far more than availability and pricing.

As Crano Freight is expanding their routes in the Far East, I hope that my B2B sales experience in the region may prove useful. I have networked here for the past decade, speaking at transport conferences, building relationships with 250+ importers and exporters and doubling market share from 4% to 8% over a six-year period. As a student of the intricacies of the Chinese tender process, I understand how to influence effectively.

Crano encourages a winning mentality at work, and I would fit in well:

Seeking to understand the precise requirements of each customer is the key to finding those critical negotiation levers and squeezing the potential out of every opportunity. I enjoy the role most when I am managing a fluid sales process rather than simply reacting to leads.

I was referred for the role by one of your current sales managers (David Lantink) and I hope for the opportunity of an interview to see why he loves working for you so much.

Best regards,

Sofia Turner

Cover letter header

Any purchase decision should be made as simple as possible. Just as the “buy” button is logically and conveniently located in an online store, so should your sales manager cover letter header contain the most important information — who you are and how you can be reached. This makes it easy for the reader to act immediately and get in touch with you at any moment during the recruiting process.

Don’t assume that it suffices to have your contact information only on your resume, or that recruiters can find you easily on social media if they are so inclined. It is expected that your cover letter should contain your name, email address and phone number, visible at a glance. After all, the goal is to pique the hiring manager's interest enough to invite you for an interview.

There's also a psychological reason for the header's importance. Basic cognitive science shows that people need a mental pause before digesting important information. The header section incorporates white space that will be swiftly scanned, but imperceptibly slowly enough for the reader's brains to anticipate something important is coming next. In fact, the average cover letter contains approximately 30% white space — further accentuating the importance of what has been written.

Finally, there is a technical reason for including your contact information in the header section. Many recruiters and employers use applicant tracking systems (ATS) software to scan resumes and cover letters. Properly formatting the header information on both documents means these important details will not fail to be captured.

The aim of the cover letter header: Make the "purchase" decision as easy as clicking a “buy” button, give the reader time to pause and allow the ATS to pick up the information it is looking for.

Cover letter greeting

Getting the greeting of your sales manager cover letter wrong calls into question your entire sales approach. As trivial as the salutation may seem, you do not want to jar the reader’s attention with a misstep.

If the job application instructions mention a specific person, that is who you should address by name. There would be nothing worse than for your cover letter greeting to be generic  when other candidates address theirs to a specific person. And if you are determined to greet the reader by name, do your research to ensure it is the correct addressee.

Also be careful in deciding whether to follow standard practice with the more formal “Dear Ms. X" or "Dear Mr. Y," as opposed to the informal “Hi” or "Hello" before their surname. If you aren't sure whether the corporate culture is casual enough, always err on the formal side. In the same vein, don't address recipients by their first name even if you've corresponded previously. First-name email greetings are fine if you know each other, but not in the formal context of a cover letter that may be read by other people.

If you cannot determine the cover letter recipient's name, or even the job title, the next-best option is to write “Dear Company Name team.” Anything friendlier than the impersonal “To whom it may concern” is preferable, so you sound like a human being seeking to connect with the reader.

The aim of the cover letter greeting: Setting the right communication tone should be familiar to a sales manager, as reflected in a cover letter that starts off on the correct note.

Dear Mr. Hunter,

Cover letter introduction

The first sentence of your cover letter sets the tone for the employer's first impression. Just as the first salvo of sales patter should contain your core message, the opening of your cover letter should hint at why you are the best choice for the role.

Sales people have a lot on their plate, so if your cover letter introduction fails to grab their attention, why would they not simply stop reading and move on to someone else's application or something else altogether? There is no rule that anyone has to read your cover letter or resume. It is a choice that hinges on the content being relevant and interesting. 

A sales cover letter introduction must answer the recruiter's most important question: Do you put your employer’s bottom line at the heart of everything you do? Even with all the fancy sales pitches and organized planning, if you are not squeezing the potential out of every sales opportunity, losses are left on the table that your competitors will take advantage of. Be a winner — show that you are relentless in your pursuit of growth.

A sales manager needs to “manage” the sales process, not just react to leads coming into the business. Your cover letter introduction should touch on how you do that better than your competitors. Be different from them. Sound better by avoiding the standard lines.

The aim of the cover letter introduction: That you will make more money for your employer than anyone else should come across front and center at the top of your cover letter.

Cover letter body 

The body of a sales manager cover letter is where you justify why you should be hired.

This is no place for empty bluster and wishful thinking. Show that you understand your future employer's specific sales challenges. Offer real examples of your previous successes delivering value in similar circumstances. Selling is an immensely complex undertaking. Whether it's goods or services, you must prove that you understand the nuances of what your future employer is selling.

Secondly, it would be a strange oversight not to include some numbers and growth figures to illustrate your past accomplishments. All sales managers live and breathe their targets, so the omission of that information in your cover letter will seem suspicious. Percentage growth figures provide context to the sales numbers so the scale of your achievements is clear.

It is equally critical to mention your relationship-building skills. Sales managers spend much of their day communicating with customers and prospects, so a prospective employer must understand that you derive success from dealing with others. Cite deals that involved complicated relationships or relied on your negotiation and influencing skills to hit sales goals. 

The aim of the cover letter body: Demonstrate understanding of what awaits you; be loud and proud about the sales numbers and growth you have achieved and don’t overlook your magnetic people skills.

Cover letter conclusion and signature

The conclusion of your sales manager cover letter is where you end with a strong final impression. If you have covered the bases of being a great salesperson who is a perfect fit for this job, maybe leave prospective employers feeling passionate about their product or service. 

Conveying this affinity for the product or service will be vital during the job interview you aim to get. Your cover letter conclusion should leave no doubt about your motivation to sell it.

Finish with a call to action. Make it clear to hiring managers that you are mustard keen to attend an interview. Let them feel that theirs is the only company you wish to join. Make them feel special.

The aim of the cover letter conclusion: Allow your passion for this sales role to come through by expressing that you love and believe in the product or service you will be selling.

Writing psychology – reach out to the employer's "inner buyer"

It is not often that sales professionals are in the position of “buying” something themselves, so when they are looking to take on a new sales team member, the roles are reversed. They will be looking for the sales qualities that they value in themselves. 

This varies depending on the industry and product or service, but there are a number of evergreen sales “buttons” that your sales manager cover letter should seek to press:

Common mistakes in a sales manager cover letter

Sales professionals are well-versed in taking care in their written communication, but it's still worth pointing out that their cover letters will therefore be analyzed with a fine-toothed comb. Any missteps and errors will be harshly judged. The following reminders may seem obvious, but are you really sure that you have avoided these pitfalls?

Key takeaways for a sales manager cover letter

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Sales Manager Cover Letter Example

December 16, 2020 | By the Resume Genius Team | Reviewed by Samuel Johns, CPRW

Sell hiring managers on your expert-level management abilities with our sales manager cover letter sample. Or, save time by using our cover letter builder.

sales manager cover letter example template

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Examples Related to a Sales Manager Cover Letter

Retail Sales Associate Cover Letter

Marketing cover letter, sales manager cover letter template (text format).

Make sure you use proper cover letter format to ensure that your cover letter is readable and professional.

[Today’s Date]

[Hiring Manager’s Name] [341 Company Address] [City, State xxxxx] [xxx xxx-xxxx] [[email protected]]

Dear [Mr./Mrs./Ms.] [Manager’s Name],

In response to the posting for a Sales Manager at Epic Scope Technology, I am writing to demonstrate my interest in this position. Based on my many years in sales, marketing, management, and customer service, I believe that I have the necessary expertise and qualifications to fulfill this role. I am both proficient and competent in my skills and knowledge.

As the present Sales Manager at Babcock & Wilcox, I have had experience in recruiting, training, and developing my sales team nationally. I understand what it takes to manage a team, develop strong relationships with clients, efficiently meet sales quota, and maintain a vibrant and ambitious attitude as a representative for my company.

For the past 7 years as the Director of Sales, I persistently exceeded quotas and generated sales of at least $120,000 per fiscal quarter. I’m confident in my abilities to do the same and perform well for Epic Scope Technology. I’ve also managed a sales team and have trained each of them to be a motivated sales representative for my company. I’ve successfully taught strategic sales and operations to my team, applying effective sales tactics that have proven to exceed quotas. With this managerial background, I can certainly achieve the same as a Sales Manager for Epic Scope Technology.

I understand that Epic Scope Technology is growing rapidly in the tech industry, and you have recently merged with Slackpot Productions Inc. — which has a huge focus in both design and technology. I have been in the product design industry for many years and understand both fields very well. With my industrial knowledge in both design and technology, I can easily and effectively meet sales objectives for Epic Scope Technology.

It is with great interest and enthusiasm that I apply to this position. With my strong work ethic and proactiveness, I believe that I can contribute tremendously to Epic Scope Technology. My sales and managerial background, in addition to my industrial knowledge, makes me the perfect fit for this job.

Thank you for your time and consideration. I sincerely hope you will allow me the opportunity to prove my skills and experience through an interview. I look forward to hearing from you.

[Your Name]

Sales Manager Cover Letter Tips

Learning how to put together a cover letter for the specific job(s) you want will help you land more interviews.

If you’re a strong leader with great sales skills, you’re a great fit for sales manager positions in various industries.

To convince employers you’re what they’re looking for, showcase your sales manager skills in an outstanding cover letter.

Unsure how to effectively present your qualifications for the job? Follow these three tips to write a sales manager cover letter that increases your chances of getting an interview:

Highlight sales manager skills

As a sales manager, you’ll spend most of your time analyzing the performance of individual team members, identifying areas of improvement, and coaching your team on effective sales strategies.

So employers look for a good mix of hard and soft skills to ensure you can execute successful sales plans and motivate team members to meet sales quotas.

Highlight vital sales manager skills in your cover letter to show potential employers you can meet their demands. For example, leadership skills and problem-solving skills are soft skills required to excel as a sales manager.

Here are key sales manager skills to include in your cover letter:

Provide examples of your achievements (with numbers)

Companies rely on your expertise to boost revenue — from creating sales plans to developing and training members of your sales team. So employers need to know you’re results-driven and can make a positive impact on numbers.

In your cover letter, provide examples of your achievements and use numbers to back them up. Quantifying your sales manager skills helps employers visualize how your skills align with their business goals.

Here’s how to back up your sales manager skills with hard numbers:

Emphasize your people management skills

As a sales manager, you’re responsible for building and maintaining a strong sales team. So employers seek people who can monitor performance, uncover opportunities for growth, and provide the right training to develop their skills.

Emphasize your people management skills to show employers you can successfully lead and inspire others to reach their full potential in the workplace.

For example, talk about how you implemented a one-on-one training program, pinpointing roadblocks in performance and facilitating various mentorship opportunities.

More Sales Manager Cover Letters, Resumes, & CVs:

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Sales Manager Cover Letter Examples & Writing Guide

Sales Manager Cover Letter Examples & Writing Guide

You drive teams to quota-busting performance and bring down ever-higher revenue. Show upper management your playbook has the right moves to help the company exceed its goals.

Tom Gerencer, CPRW

As seen in:

Your sales manager cover letter has to work like Joe Girard. Why? Because your resume—while great—can’t show that winning personality of yours. To get upper management to read your application, your cover letter has to prove you know their needs, you care about them, and you can help.

Sound like a tall order? You’ve got this. Sales is in your blood. I’ll help you convert your native sales manager skills to cover letter form.

This guide will show you a sales manager cover letter sample and the best tips on how to write a cover letter for sales manager jobs step-by-step.

Want to write your cover letter fast? Use our cover letter builder. Choose from  20+ professional cover letter templates  that match your resume. See actionable examples and get expert tips along the way.

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Sales Manager cover letter example

Sample cover letter for a resume— See more cover letter examples and create your cover letter here .

Sample Sales Manager Cover Letter

Clara Scofield

Sales Manager

2075 Elliott Street

Kansas City, MO 64101


[email protected]


Oscar Harris

General Manager

Canton & Litman

907 Better Street

Kansas City, MO 66101

Dear Mr. Harris,

Let me tell you why I’m so excited to apply for the sales manager position at Canton & Litman. When my supervisor at Poulin International challenged me to raise revenue by 10% in my first 60 days, I didn’t think we’d make it. In the midst of a down market and with supply-chain issues, I thought staying level would be hard enough. However, through a mix of behavior-based coaching and other tools, I  drove my team of 18 to grow revenue by 15% in 50 days.  From there, we went on to set new sales records in at least 3 quarters per year for the next 5 years.

Your ad states that you’re looking for a sales manager with 5 years of experience and skills in  building teams, driving marketing campaigns, and creating sales strategies for new products . In my 5 years as sales manager at Poulin International, I developed our entire multinational sales team from the ground up. I also conducted marketing campaigns with budgets of over $1M, and developed strategies to bring 15 new products to market in the Consumer Packaged Goods industry.

Canton & Litman is well-known as a leader in the CPG field. I believe working in the sales manager role there would give me the resources to extend my previous successes. Could we set up a meeting next week to discuss how my skills in financial forecasting, database management, and leadership can help grow your revenue by 20% per year over the coming decade?

Best regards,

That’s a Carnegie-level sales manager cover letter sample.

But—you’ll need a great resume too. See our guide: Sales Manager Resume Sample

Looking for a different sales or marketing job? See these guides:

Sales Manager Cover Letter Template

Here’s how to write a cover letter for a sales manager job application:

1. Use the perfect sales manager cover letter format and layout

Read more:  Cover Letter Structure

2. Make a professional sales manager cover letter header

Read more:  How and to Whom Should I Address a Cover Letter?

3. Create a personal greeting and add a sales manager accomplishment

Read more: How to Start a Cover Letter

4. Show you care about their needs

Should you skip the cover letter? See our guide: Are Cover Letters Still Necessary?

5. Prove this sales manager job matters to you

There are 405,700 sales manager jobs, according to the U.S. Bureau of Labor Statistics . To target the best ones, customize your sales manager cover letter like a pitch from Erica Feidner. 

6. End your sales manager cover letter with a call to action

Read more:  The Best Cover Letter Closings

7. Add a formal sign-off to the end

Read more: Cover Letter Title: How to Name Your File?

 And that's how you write a killer cover letter !

When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check . Start building a  professional resume template here for free .

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When you’re done, Zety’s resume builder will score your resume and tell you exactly how to make it better.

Questions? Concerns? We’re here for you. If you’re still unsure how to write an Ogilvy-level cover letter for sales manager jobs, drop me a line in the comments.  

Tom Gerencer, CPRW

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Whether it’s naming a resume file or cover letter, using dashes or underlines, or capitalization questions, this guide has the answers on how to save resumes and cover letters.

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Sales Manager Cover Letter Examples

How to craft a compelling sales manager cover letter.

Sales managers have many responsibilities, including overseeing entire sales departments to ensure sales goals, targets, and quotas are met accordingly. To win a position as a sales manager, you must write a compelling cover letter that hooks an employer’s attention and convinces them you are the best person for the job.

In this guide, we cover the 5 necessary components that any successful sales manager should include in their cover letter. Keep reading to learn about

Sales Lead Cover Letter Sample

1. How to properly format a sales manager cover letter header and headline

Any successful cover letter will have a strong sense of visual organization .

Unlike resumes — which are sorted into neat little sections — a cover letter can easily become one big block of text if you’re not careful. Thus, you must include the right elements that help to break up this text and make it easily scannable by the employer.

The two most important formatting elements to include to accomplish this goal are a cover letter header and a cover letter headline .

Your header always comes first and should include:

Here is an example of a well-formatted sales manager header

Jane Doe , Sales Manager (123) 456-7890 | [email protected] | linkedin.com/in/jane-doe

To: Hotwire Sales Solutions Sales Management Department 1234 Street Address Concord, NH 03301

Following your header, you should place your headline in the center of the page. This headline should be a short statement that highlights the best and most interesting points of your letter to help grab the employer’s attention and intrigue their curiosity.

Here is an example of an excellent sales manager cover letter headline

My 4-Step Approach to Profitable Sales Management & How I Plan to Apply It at Your Business

2. How to personalize a greeting on a sales manager cover letter

Next up, you must find a way to make your cover letter feel exclusive to specific employers .

The best way to do this is by creating a personalized greeting that addresses a specific person by name. This person should be the staff member or business leader most likely to read your cover letter, such as a manager or department head.

Additionally, you should also research the employer further looking for extra details you can reference throughout the rest of your cover letter, such as company values and goals.

Here are 3 examples of personalized sales manager cover letter greetings

Dear Mr. Gerry Ringgold,

3. How to make your cover letter introduction into a sales pitch

As any sales manager knows, the key to landing sales is a great sales pitch.

You should view your cover letter introduction as your sales pitch for yourself, as a professional job-seeker. Your introduction should highlight the very best qualifications that make you stand out as a candidate, including:

Here is an example of an excellent introduction from a sales manager cover letter

I am a sales manager with 10+ years of specialized experience working in the educational software industry. Recently, I was named one of the Top EduTech Sales Managers in all of North America by the Sales Managers of America Association. With my deep knowledge of the industry and many connections to your company — such as my professional mentor and your company’s COO, Ms. April Bloom — I know I will be the ideal addition to your team.

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4. How to showcase your top sales management skills and accomplishments

When writing a resume, you describe your skills and accomplishments in short, extremely concise blurbs.

On a cover letter, by contrast, you have the chance to delve into far greater detail regarding your top skills and accomplishments. This gives you the opportunity to not just describe your relevant qualifications but relate them back to the exact needs of the employer.

For instance, as a sales manager, rather than simply stating that leadership is one of your skills, you can instead describe your exact leadership style and explain how you used it to lead your team to success in past positions.

Here are 6 skills to describe in a sales manager cover letter

Here is an example of how to describe an accomplishment in a sales manager cover letter

In the role of sales manager for [Former Employer], it was my primary responsibility to perform thorough quarterly analyses at both the team and individual levels. As a result of my guidance, my team’s productivity was boosted by 55%, leading to our department as a whole exceeding target sales goals by an average of 25% each quarter.

5. How to effectively conclude your cover letter in a persuasive manner

To close your cover letter as effectively as you would close a sales deal, you must write a persuasive conclusion that includes:

Here is an example of a persuasive conclusion from a sales manager cover letter

It is with the highest appreciation that I extend my thanks for considering me for this position. I eagerly await your reply and can be best reached at (123) 456-7890, any time between the hours of 8 a.m. to 4 p.m. Monday through Saturday. As your company is my top pick for employment, I do intend to follow up next Monday morning if I have not yet heard back.

With Great Appreciation,

[Applicant Name]

If you have ever wondered how a cover letter differs from a resume, this article will tell you everything about the key differences between the two .

Julia Gergelova — Resume Writer

Julia Gergelova

Julia is a professional writer, translator and graphic designer. She holds degrees in translation and interpretation, and has international work experience from a number of different countries in Europe as well as China and Panama. Julia formerly taught academic writing and as a graphic designer contributed to outlets such as  The Business of Business . She has a passion for lifelong learning and good coffee.

All sales manager cover letter examples

District Manager Cover Letter Template

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sales manager cover letter example

Cover letter example 1

Business Cover Letter Example 1

Thomas K Eden, 32 S Riverview, Ogden, Iowa 50113, (515) 555-7998.

Date:1th April, 2009.

Jack Richardson, Personnel Manager, 323 South Avon Drive, Milton, NY 10945, (914) 555-2909.

Dear Mr. Richardson,

In response to your advertisement on company’s website, I am writing this letter to you for the Areas Sales Manager position.

I believe that I am the person, having required skills and qualification as per your needs. I enclosed my resume fro your review. Please see it.

Currently I am working as a local area sales team leader. Here I experienced how to work in high pressure, team environment, provide results before deadlines.

Please consider my resume. I would like to meet with you to discuss my skills and qualification. Please contact me at above telephone number or e-mail me on [email protected]

Thank you for your consideration and time.


Thomas K Eden.

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sales manager cover letter template

Cover letter example 2

Business Cover Letter Example 2

Date: 1th April, 2009.

Jack Richardson, Director, Human Resources, 323 South Avon Drive, Milton, NY 10945, (914) 555-2909.

I am writing this letter in response to your ad in newspaper for full-time staff position in your sales department. I read about your firm and it’s innovative work in pharmaceutical field in Business Journal magazine. I am impressed by it.

I am gradating in economics from ABC University. During my academics, I gained a proper knowledge and understanding of business applications and practice. In addition, I am well in computer communication for business.

I would like to work with your team members and contribute my skills to your innovative work. Thanks for your consideration and time. Please contact me at above telephone number or e-mail me on [email protected]

sales manager cover letter sample

Cover letter example 3

Business Cover Letter Example 3

Thomas K Eden, 32 S Riverview, Ogden, Iowa 50113, (515) 555-7998. Date: 1th April, 2009.

In response to your ad in newspaper, I am writing this letter to apply for the position of Technical Business Analyst. I am very interested in position advertised. My technical knowledge, experience in consultancy and business makes me ideal candidate for this position.

I am a developer (in multiple languages and platforms). I am perfect in database (DB2), structured languages, OOPS and specially in JAVA (core). I am confident about my knowledge and capability so that I can work to the extent this position required.

I was Project Manager for two years, which gave me valuable experience in analysis of business rules and processes. Here I was responsible for direct interaction with end users, customer, and extracting information about projects from them, and then translating it into detailed requirements.

Please contact me if you are interested to discuss my skills and qualification. My email id is [email protected] Thank you for reading my letter and consideration.

business sales manager cover letter free sample

Cover letter example 4

Business Cover Letter Example 4

Thomas K Eden, 32 S Riverview, Ogden, Iowa 50113, (515) 555-7998. Date: 26th June, 2009.

Jack Richardson, Business School, 323 South Avon Drive, Milton, NY 10945, (914) 555-2909.

I saw your advertisement on JobsNews.com, so I am writing this letter to apply for business teacher position. I am B.Ed specialize in business laws and ethics. I am well in basic business practices as I am qualified to teach it.

Common Cover Letter Questions

How do I write a cover letter for a job? You write a cover letter for a job by tailoring the letter to the job advertisement’s specifics. Write about how your skills and experiences relate to the job you’re applying for, and how those skills and experiences make you uniquely suited for the role. Keep the letter to a single page and be sure to proofread before sending.

What should be included in a cover letter for a business plan? Include the following:

Are cover letters necessary? Yes, cover letters are necessary. Cover letters play a crucial part in supporting and enhancing a resume’s information. A cover letter done right shows off rock-solid communication skills, which is something that will be attractive to any employer. A cover letter offers you another avenue (in addition to a resume) for proving you’re the best candidate for the job.


cover letter for the sales manager

Director of Sales Cover Letter Example + Tips

Many job seekers prioritize their resume, but neglect to create a strong cover letter. The cover letter is your best opportunity to set yourself apart from other candidates. You should express your excitement for the job opening and communicate your skills and experiences in a concise way. This writing guide and free director of sales cover letter sample should help you understand the best practices.

Dear Mr. Horton

As an experienced professional in the field of sales, I am interested in the director of sales opening with your company. I am confident that I would make an excellent addition and am excited to apply my leadership skills to this position.

After earning my bachelor’s degree in the field of business, I worked as a sales representative for four years before entering a sales manager position, which I still hold. My daily responsibilities are very similar to your listed requirements, including overseeing all client interactions, managing sales staff, analyzing effectiveness statistics, and presenting reports to board members.

Your job posting suggests that this position requires extensive sales experience. As a long-time expert, I have developed thorough sales skills and knowledge, which help me lead a nine-person team of sales representatives.

I am very excited to be considered for the director of sales position. I greatly appreciate your time, and I look forward to the opportunity to discuss it with you further. Thank you.

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What to include in a director of sales cover letter.

As this free director of sales cover letter sample demonstrates, the most important aspect in your cover letter is its relevance to the job posting. You should address specific skills or experience requirements that are listed. It should be clear that the document you send is not a generic letter that could be sent to any company, so try to match the style, tone, and wording of the job description. You should also be sure to keep your letter brief, and always address the reader by name. Finally, close with a polite salutation and thank the reader for his or her time.

Industry Specific Skills to Include

The skills that you include speak to how qualified you are. The above free director of sales cover letter sample includes several traits that are valuable in sales. The following is a list of several managerial and industry skills you might want to include in your letter.

● Organization: As the overseer of many accounts, you must be able to keep many responsibilities organized. ● Communication: Strong written and verbal communication skills are necessary for both management and sales. ● Leadership: The director of sales must lead a team of sales representatives and be confident in their abilities to make decisions. ● Marketing: Knowledge of this field is not always required, but it’s a common prerequisite for higher positions, such as department head or manager.

Related Skills

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cover letter for the sales manager

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cover letter for the sales manager

cover letter for the sales manager

Sales Manager Cover Letter Example

Writing a Sales Manager cover letter Examples is your introduction to the hiring manager. In order to stand out companies want you to present your relevant work history and skills according to the job you are applying for. Whether you're seeking an entry-level position or have been in your career for a few years, exposing your relevant achievements in your cover letter can allow you to stand out and get that job interview.

Our cover letter examples are written by certified cover letter writers and is a great representation of what hiring managers are looking for in a Sales Manager cover letter Examples resume. Use this example for reference as you create your own cover letter or use this easy cover letter builder that will guide you through every step of your building your resume in just a few minutes.

Here are Sales Manager Cover Letter Examples:

Dear Human Resources Director:

My name is Brian Crane and I am currently the sales manager at XYZ Moving Company. I have been responsible for a arranging a wide range of commercial and residential moves in the area. Due to the company’s close proximity to a large military base I have been able to arrange a number of lucrative government contracts as well. Although I enjoy my job I would like to find a more challenging job with a larger company that handles larger moves outside of the local area.

I have a Bachelor’s degree in Industrial Engineering from State University and through my training and work at XYZ I have developed strong organizational and communication skills. In addition, I am an expert at logistics as well as an excellent time manager and multi-tasker. I am not only responsible for initial sales but also for follow-up and making sure every customer had a satisfactory moving experience.

I have honed my networking skills over the last 3 years while I have been the sales manager at XYZ Moving Company, and I have developed some contacts that regularly refer me to new customers to make sure their moves are handled in a professional manner. I have hosted several local Chamber of Commerce events for publicity, and I have organized a number of complimentary educational events for new and prospective customers.

I manage a team of 8 sales representatives and have been successful at leading them to steadily improving sales over the course of my 3 years as manager. I hope you will consider my attached application and resume when you are in search of a sales manager. I am available for an interview at your convenience. Please contact me at (555)-555-5555 or by email at [email] I look forward to hearing from you soon.

Brian Crane

Example 2 -Unadvertised Opening

This sales manager cover letter example is from an individual who is a sales team leader with a pharmaceutical firm. She desires to advance her career by moving into a sales manager position at another pharmaceutical company. She has a Bachelor’s degree in Marketing and a Master’s in Business Administration.

As a sales team leader at XYZ Pharmaceuticals I have helped bring in record sales for the company. In my 4 years with the company I have forged last business relationships that have succeeded in boosting revenues each year. In addition to bringing in new clients I have maintained the existing ones, extending and expanding their contracts. I landed the XYZ Pharmacies account last year serving as one of their major pharmaceutical suppliers nationwide. I believe I have acquired the skill and expertise necessary to move into the role of sales manager.

I am able to, not only bring in new clients and keep existing ones happy, but I have the ability to coordinate multiple merchandising efforts, tracks vast amounts of inventory and supervise product placement. I have excellent computer skills and make the most of available technology by providing both clients and management with customized sales reports. I am confident that I would bring new ideas and a high level of motivation to your sales team along with an expanded client base and increased revenues.

I hold a Bachelor’s degree in Marketing as well as a Master’s degree in Business Administration, both of which have served me well in the pharmaceutical sales industry. When your organization is in need of a sales manager, I believe I would be an ideal fit. I can make a valuable contribution to future pharmaceutical sales through my knowledge of the products and the needs of the clients in the industry as well as my many contacts. My skills also include recruiting qualified and talented sales representatives, introducing new product lines and arranging for targeted market research with the goal of enhancing sales.

Please consider my attached application and resume when you are in search of a new sales manager. I am available for a telephone or personal interview and can be reached on my cell phone at (555)-555-5555 or by email at [email]

Sincerely Yours,

Your Signature

Roseanne Wood

Example 3 – Response to Job Postings and Classifieds Ads

This sales manager cover letter example is from an individual who currently works as a sales manager in retail cosmetic sales. She is employed at a privately owned shop and is responding to an ad for a position as a sales manager at an area department store with multiple locations.

Dear Cosmetic Department Director:

My name is Holly Garrett and I am the sales manager at the Sugar Plum Fairy Boutique here in Santa Fe. I am responding to your ad indicating that you are in need of a sales manager in the Cosmetic Department at ABC Department Stores. I have gained a great deal of experience in cosmetic sales during my 4 years at Sugar Plum, and I believe I can use my expertise to bring new vitality, innovations and increased sales to your Cosmetic Department.

My successes in the cosmetic area at Sugar Plum include increased sales of XYZ specialty fragrances by over 50% in the past 3 years; doubled sales of our original Sugar Plum Fairy perfume; one of the top sellers of XYZ powder foundation, mascara and lip gloss in the state of New Mexico; top seller in the state of Pink Crush perfume; successfully set up a line of spa products that have increased overall sales in the cosmetic department by 27% and I have executed highly effective promotional campaigns to bring in new customers and maintain existing ones.

I would welcome the opportunity to come to your store for an interview. I have some ideas for enhancing sales strategies at ABC Department Stores as well as increasing sales and subsequent profits. I am passionate about identifying and targeting new customers to expand the base and enhance revenues, and I am patient and thorough when training new sales representatives. I am dedicated to going that extra mile for the customers, and I am a results-oriented professional determined to exceed personal goals as well as goals that are set by the company.

Please review my attached application and resume. I am available for a personal interview at your convenience and can be reached on my cell phone at (555)-555-5555 or via email at [email] Thank you for your consideration.

Holly Garrett

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    Sample Sales Manager Cover Letter ... Dear Mr. Harris,. Let me tell you why I'm so excited to apply for the sales manager position at Canton &

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    As an experienced professional in the field of sales, I am interested in the director of sales opening with your company. I am confident that I would make an

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    I hope you will consider my attached application and resume when you are in search of a sales manager. I am available for an interview at your convenience.